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Full text of "Exhibitors Herald (Jun-Dec 1917)"

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Scanned  from  the  collection  of 
David  Pierce 


Coordinated  by  the 
Media  History  Digital  Library 
www.  mediahistoryproj  ect .  org 


Funded  by  a  donation  from 
John  McElwee 


Digitized  by  the  Internet  Archive 
in  2014 


https://archive.org/details/exhibitorsherald05exhi 


AMERICAN  FILM  COMPANY,  Inc. 
Presents 

GAIL  KANE 

IN 

"THE  UPPER.  CRUST" 


OR 

"THE  INDESCRETIONS  OF  MOLLY" 

Novelization  by  Charles  Sherman.  In  five  acts.  Directed 
by  Rollin  Sturgeon.     Released  the  week  of  June  25th. 

"Miss  Kane  justifies  her  reputation  for  versatility  In  this  play  which  makes 
demands  on  her  for  emotional  acting  of  a  high  order  and  finds  her  splendidly 
equipped  for  the  task,"  says  The  American  Drama  in  reviewing  "Whose  Wife?" 
a  recent  Gail  Kane-American  Picture. 

Beautiful  — graceful  —  an  accomplished  actress  of  unquestioned  ability,  Miss 
Kane  is  the  idol  of  picture-goers  the  world  over.  Her  drawing  power  is  stead- 
ily increasing.  Theatres  presenting  Gail  Kane  productions  are  assured  capac- 
ity business.  Get  your  share  of  these  successes.  Go  to  your  nearest  Mutual 
Exchange  TODAY  and  arrange  to  play  all  the  Mutual  Pictures  in  which 
Gail  Kane  is  starred. 


i 


Now  Playing— "Whose  Wife?"  "The  Serpent's  Tooth" 
and  "The  Upper  Crust." 

Coming—  "The  Woman  In  Black,"  "The  Unafraid." 

Produced  by  Distributed  by 

AMERICAN  FILM  COMPANY*  INC.    MUTUAL  FILM  CORPORATION 

Samuel  S.  Hulchimon,  Pra.  lohn  R.  Freuler.  Pro. 


B\l  S  S M  &  A  R  R I S  C  A  I. .. 

Tk*Muck  Lov»d  Star  -  Drama  lie  Artist* 
Supreme— ThtCons  tan  I  Delight  &F  T*n  Million 
Heart*  Itifr World  Ovw-N^au  H&ads  her  ouin 
company  oF  Famed  Playec&snd  Will  Appra 
Exclusively  \n 

P  A  R  A  L  T  A    P  I.  A  V 

r>  A  K  /A  1^  T  A    P  U  A  M 


SIMM 


mam  mmmm^  mms  {mm 


Universal  Film  Manufacturing  Co. 

CARL  LAEMMLE,  President 

"The  Largest  Film  Mainf  adoring  Concern  in  the  Universe" 

1600  BROADWAY    ::    NEW  YOFK 


Photo  Drama 


Sensational 


UNIVERSAL 


The  Big 
Summer 
Attraction 

for 
Thousands 
of  Houses 
With  Four  Big 
Universal 

STARS 

and  the  First 

Saturday  Eve.  Post 
Serial  Ever  Filmed 

Book  Thru  any  of  the 
73  Universal  Exchanges 


EXHIBITORS  HERALD 


3 


THe  State  ttidhts'  Sensation. 

That  Will  MaRe  You.  a  Fortune 


HERBERT  BRENOH 


of  ilie 


THE  FALL 
ROMANOFFS 


ILIODOR 

The  Famed"Ma<3  MonK'of  Russia 
and  an  all- Star  cast  includmc 


NANCE  OHEL-CONW 
JmiWffl-WWmiM 

aiv3  a.  score  of  others 


Herbert  Brenon's  Screen  Mas- 
terpiece Tells  the  Amazing  Story 
of  Rasputin  and  the  Russian 
Court,  of  Social  and  Religious 
Intrigues  and  of  a  Nation's  Dra- 
matic Stroke  for  Liberty. 

Personally  Directed  by  Herbert  Brenon 


ILIODOR  PICTURE  CORPORATION 


729  7th  Avenue,  New  York  City 


Telephone:  Bryant  7340 


HARRY  PALMER 


CARTOONS 


Watch  for  Release  Date. 


& 


m 


Have  been  given  in  succession  to  six 

THANHOUSER 

features  released  by  Pathe.  Read! 


"THE  CANDY  GIRL" 

(Releasing  Next  Week) 

"Another  Gladys  Hulette 
picture,  reversing  the  usual 
order  of  the  Hulette  pic- 
tures, but  entertains  quite  as 
fully  as  did  its  predecessors." 
— Motion  Picture  News. 


"HINTON'S  DOUBLE" 

(Just  Released) 

"Aside  from  the  drawing 
power  of  the  star,  the  play 
itself  is  of  exceptional  inter- 
est and  will  do  much  toward 
upholding  the  high  standard 
set  by  Thanhouser  produc- 
tions during  the  past  six- 
months." 

— Exhibitors'  Trade  Review. 


"VICAR  OF  WAKEFIELD" 

(Special  Release) 

"This  subject,  in  which 
Frederick  W arde  was  fea- 
tured at  the  Rialto,  pre- 
serves all  the  qualities  which 
characterize  Oliver  Gold- 
smith's classic  novel." 

— Moving  Picture  World. 


"WHEN  LOVE  WAS  BLIND" — "The  characters  portrayed  will  arouse  sympathetic  inter- 
est, while  the  fine  continuity  will  please.  What  little  of  the  'Sex  problem'  there  is  in  the 
story  has  been  handled  with  great  delicacy."  — Sunday  Telegraph. 

"POTS-AND-PANS  PEGGY"— "Another  very  entertaining  Thanhouser  picture.  It  is  a 
grateful  relief  to  view  a  picture  that  avoids  the  sordid  side  of  modern  life." 

— Exhibitors'  Trade  Review. 
"HER  BELOVED  ENEMY"— "A  mystery  story  from  a  little  different  angle,  that  may 
be  added  to  Thanhouser 's  ever-growing  list  of  unconventional  screen  stories." 

— Sunday  Telegraph. 

THANHOUSER  FILM  CORPORATION 

New  Rochelle,  N.  Y.  Edwin  Thanhouser,  Pres. 

European  Office,  Thanhouser  Films,  Ltd.,  167  Wardour  St.  W.,  London 


DID  YOU  EVER  SEE  SUCH  NOTICES? 


EXHIBITORS  HERALD 


5 


LITTLE  MARY  McALISTER 

The  Youngest  Sergeant  in  the  U,  S.  Army 
Now  is  Starring  in  Essanay's  Startling  Series  on 

"Do  Children  Count?" 

Do  They?   Ask  the  Mothers 

You  will  find  that  this  winsome  child  actress  will  count 
with  your  patrons.  Only  6  years  old,  she  has  been  commis- 
sioned recruiting  sergeant  by  Capt.  F.  R.  Kenney,  U.S.A., 
for  her  Red  Cross  and  recruiting  work. 

Look  Over  These  Magnetic  Titles 
Each  Play  Independent 


The  Guiding  Hand 
The  Wonderful  Event 
Steps  to  Somewhere 
The  Yellow  Umbrella 
A  Place  in  the  Sun 
Where  is  my  Mother? 


7  When  Sorrow  Weeps 

8  The  Uneven  Road 

9  The  Season  of  Childhood 

10  The  Little  White  Girl 

11  The  Bridge  of  Fancy 

12  The  Kingdom  of  Hope 


Written  by  Charles  Mortimer  Peck 

Released  Through  K.  E.  S.  E. 


1333  Argyle  St.,  Chicago 


FANS=Keep  Cool=FANS 

The  line  that  satisfies  and  are  sold  at  prices  below  competition 


8  in.  Universal  Chicago  Fan 
8  in.  Universal  Breezer  Fan 


$7.25 
8.75 


110  and  220  Volts,  Oscillating 

A.  C.  D.  C. 

12-inch,  110  volts  $20.00  $19.00 

16-inch,  110  volts                                       23.50  22.75 

12-inch,  220  volts                                       21.50  21.00 

16-inch,  220  volts                                       24.75  24.50 


12-inch, 
16-inch, 
12-inch, 
16-inch, 


110  and  220  Volts  Straight  Fans 

A.  C.  D.  C. 

110  volts  $16.00  $15.00 

110  volts   19.25  18.25 

220  volts   17.50  17.00 

volts   20.75  20.00 


220 


12  and  16  inch  Exhaust  Fans 

A.  C. 

12-inch,   110  volts  $20.00 

16-inch,  110  volts   23.00 

12-inch,  220  volts   21.50 

16-inch,  220  volts   24.50 


D.  C. 
$16.00 
19.00 
18.00 
21.00 


Exhibitors  Supply  Co.,  Inc. 


Mailers  Bldg. 


59  E.  Madison  St.,  Chicago,  111. 


6 


EXHIBITORS  HERALD 


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ME — and  a  long,  cold  drink 

are  two  things  that  folks  are  goin'  to  want  a  lot  of  this  summer, 
And  there  s  one  thing  I've  got  on  any  liquid  refreshment 
ever  served — I'll  be  on  the  job  for  thirty  weeks — and  anyone 
can  down  a  tall  one  in  a  few  good  swallows. 

If  you  want  folks  to  come 
to  your  theatre 

when  the  thermometer  is  tryin'  to  bust 

through  the  top,  just  whisper  gently  in  their  ears, 
"Say,  this  theatre  is  CicoToodle's  Home/" 
don't  need  to  tell  them  how  cool  it  is 
inside — they  forget  the  heat  as  soon  as 
they  see  my  name  in  your  lobby. 


Start  giving  out  Cico  Toodles  Cards  now 


Don't  let  someone  else  get  the  jump  on  you. 
your  nearest  exchange,  write  in  to 


If  you  can't  get  them  at 


CAHILL-IGOE  COMPANY 


117  W.  HARRISON  ST. 


CHICAGO,  ILLINOIS 


Just  say,  "I  saw  an  Ad  of  Cico  Toodles  in  the  Motion  Picture  World  and  I  want 
mil  information  about  Cico  Cards,  and  the  Free  Slides  and  Free  Lobby  Display." 


EXHIBITORS  HERALD 


7 


•v>x. 


ft    tVS:  \  Hi 
jr#"i    S|    Advisory  Board:  g 

jS  SAHUEL  GOLDFISH  |g 

Chairman 
isr.  EDGAR  8ELWTX 
~  IRVIX  S.  COBB  = 
=  ARTHUR  HOPKINS 
Wfifii      SB  MARG   RET  MAYO  gH 
:===SS?       ==  ROI  COOPER  MEGRUE  = 

sS|     l£  Archibald  selwyn  ^ 

SPHKji  CROSBY  GAIGE  S= 

j^ssr:    ~s  porter  em?ksos  «^ 

SHS]::      :5S  BROWSE 


Goldwyn  Does  Not  "Hire" 
Its  Brains 

GOLDWYN  PICTURES  are  the  product  of  a  group  of  great  specialists 
giving  everything  at  their  command  to  the  exhibitors  of  America.  In 
charge   of   the   many  departments  of  Goldwyn  you  find  the  actual 
owners  of  this  organization. 

The  producers  of  Goldwyn  Pictures  have  not  merely  engaged  themselves 
to  Goldwyn.  They,  as  owners,  are  doing  the  things  they  want  to  do  as 
great  artists  to  win  ne>v  honors  for  themselves,  and  for  their  own  and  your 
profit. 

Men  and  women  who  work  for  themselves  are  always  the  ones  who  win 
the  most  distinctive  successes. 

The  hearts  and  brains  of  these  talented,  successful  men  and  women  have 
been  given  without  reserve  to  Goldwyn  Pictures.  Their  tremendous 
achievements  will  be  instantly  apparent  to  audiences  throughout  the  world. 


ColdwyT@pcturcs 

Corporation 

16  E.  42d  ST.,  NEW  YORK  CITY 


Telephone:  Vanderbilt  11 


Kit      11         '  ?  \  * 


m 


SB 


REAL  MONE 

BEATRIZ  MIC  HELENA 
in  "The  Woman  Who  Dared" 

Dustin  and  William  Farnum's 

Greatest  Stage  Success 

"The  Littlest  Rebel" 

:  Y  GETTERS 

HOLBROOK  BLINN 
in  "Would  You  Forgive?" 

JOHN  MASON 
in  "The  Libertine" 

Unity  Photoplays  Co. 

FRANK  ZAMBRENO,  Pres. 
207  South  Wabash  Avenue  CHICAGO 

8 


EXHIBITORS  HERALD 


111 
I 


Why  Is  Circulation? 


A    Talk   to  Advertiser 


GIRCULATION  has  been  discussed 
a  great  deal  during  the  past  few  years,  and 
the  technical  side  of  circulation  analysis  has  been 
studied  from  every  angle. 

How  much,  how  secured  and  where  located 

are  the  big  questions  which  are  asked  of  the  pub- 
lisher by  the  advertiser,  with  various  subdivisions  of 
the  inquiries  as  modified  by  individual  interest. 

The  biggest  question  of  all  is  seldom  asked. 

Why  is  circulation? 

The  average  space-buyer  never  stops  to  con- 
sider the  one  vital  fact  about  circulation— that  it  is 
the  definite  result  of  a  definite  creation,  editorial 
quality. 

Editorial  appeal  pulls  circulation  of  which 

that  appeal  is  the  index.  The  higher  the  appeal 
and  the  stronger  its  character,  the  better  and  more 
desirable  the  circulation  is  going  to  be. 

The  value  of  a  trade  publication  lies  in  the 

character  of  its  circulation  appeal. 

If  it  has  built  up  a  distribution  based  on  specific  edi- 
torial character,  the  advertiser  who  goes  into  a  publication  of  this 
kind  knows  in  advance  whether  the  interest  is  live  or  passive. 

The  advertiser  who  puts  quantity  first,  and  who 
reads  circulation  statements  so  closely  that  he  has  no  time  to  study 
the  publications  themselves,  has  got  away  entirely  from  the  funda- 
mental fact  back  of  all  circulation,  he  has  forgot  to  ask  himself, 

"Why?" 


A  page -by -page  analysis  of  the  "Exhibitors  Herald" 
proves  that  it  has  a  vital  and  commanding  readers'  appeal. 


'  ami 

AST0R.  LENOX  AND 
T1LDEN  FOUNDATIONS 


Published  Weekly  by  EDITORIAL  and  EXECUTIVE  OEEICES 

EXHIBITORS  HERALD  CO.  w  South  Dearborn  S'reet.  Chicago 

Publication  OS/ice:    1114  Xorth  Boul..  Oak  Park  Tel..  Harrison  7iv 


NEW  YORK  OFEICE 

14S0  Broadway.      Tel..  Bryant  5111 
James  Beecro/t,  .Manager 


Entered  as  second  class  matter  at  the  Post  Office 
at   Oak  Park,   III.,  under   the  Act  of  March   3,'  1879 

SUBSCRIPTION   PRICE   $1.50  YEARLY 


237   

All  editorial  copy  and  correspondence,  and  adz-ertising  cofy  should  be  ad- 
dressed to  the  Chicago  of/ice.  Insertion  in  follozving  issue  cannot  be  guaran- 
teed on  adz-ertising  copv  not  received  prior  to  6  p.  m.  an  Tuesday  o/  each 
zceek. 


Volume  V 


JUNE  30,  191! 


Number  1 


A  CHANCE  TO 

"THE  coming  convention  of  the  Motion  Pic- 
*  ture  Exhibitors  League  of  America  im- 
poses a  greater  responsibility  than  ever  before 
upon  the  individual  exhibitors  throughout  the 
United  States. 

Whether  or  not  the  national  league  is  rightly 
representative  of  the  exhibitors  of  the  country, 
it  is  a  fact  that  this  organization  is  commonly 
looked  upon  as  the  official  association  of  those 
engaged  in  the  business  of  exhibiting  motion 
pictures. 

It  need  not  be  mentioned  here  that  the 
affairs  of  the  league  are  in  a  chaotic  condition; 
that  occasionally  a  charge  of  membership  in 
the  league  seems  to  carry  a  sting  with  it. 

It  is  apparent  to  all  that  out  of  a  year 
fraught  with  great  possibilities  for  constructive 
effort  the  only  achievement  the  president  of  the 
league  can  boast  of  is  the  starting  of  a  trade 
paper,  bringing  to  bear  upon  this  enterprise 
the  weight  of  his  official  position,  yet  gearing 
the  project  to  the  program  of  personal 
aggrandizement  for  himself  and  his  associates. 

The  official  career  of  Mr.  Ochs  has  been 
one  of  bitter  disappointment  for  those  who  had 


CLEAN  HOUSE 

hoped  for  better  things  from  the  exhibitors' 
organization.  Everywhere,  instead  of  encour- 
aging conciliation  and  co-operation,  he  has 
created  distrust,  disorganization  and  confusion. 

With  a  view  to  strengthening  his  political 
machine  in  Chicago  he  yanked  Joseph  Hopp 
from  the  obscurity  into  which  he  had  been 
forced  and  engineered  a  deal  which  made  Mr. 
Hopp  president  of  the  Chicago  organization. 

Mr.  Hopp  immediately  upon  his  election 
took  steps  to  crush  out  of  the  organization 
every  one  who  dared  oppose  his  will.  Among 
those  who  incurred  President  Hopp's  wrath  are 
Maurice  A.  Choynski  and  Louis  H.  Frank,  and 
this  was  a  sad  choice  indeed,  for  every  element 
of  the  industry  knows  that  for  years  these  two 
men  have  been  the  nucleus  of  exhibitor  organi- 
zation in  the  Middle  West. 

Hopp,  like  the  national  president,  whose 
servitor  he  is,  instead  of  promoting  organiza- 
tion has  promoted  disorganization.  In  Chicago 
the  exhibitors  who  take  an  interest  in  the 
affairs  of  the  league  are  now  ajjout  equally 
divided  between  the  Hopp  league  and  the  new 


Theater  Owners'  Association. 


Free  Pulpit— Free  Press— FREE  PICTURES  1 


)M 
)NS 


10 


EXHIBITORS  HERALD 


Summary  of  Current  Issue 


News  of  the  Week 


Illinois  State  Censorship  Bill  Beaten  in  the  Senate   11 

H.  B.  Varner  of  North  Carolina  Exhibitors'  League  to 

Oppose  Ochs  for  M.  P.  E.  L.  Presidency   11 

Big    Program    Planned    for    Philadelphia  Exhibitors' 

Convention    11 

Goldwyu    Distributing    Corporation    Elects    Officers ; 

Many  Exchanges  Opened   _   12 

Ince  Disposes  of  Holdings  in  N.  Y.  M.  P.  Corporation 

and  Triangle ;   to   Produce   Independently   12 

Motion  Picture  Theater  Owners'  Association  of  Illinois 

to  Elect  Officers  This  Week    13 

Star  Cast  for  "Fall  of  the  Romanoffs"  Nearly  Com- 
pleted  by   Brenon    13 

Wichita  Exhibitors  Fight  Kansas  Censors   13 

Chicago  City  Collector  Seeks  New  Tax  Scale  Suitable 

to  Exhibitors    14 

Fire  Prevention  Aid  for  Film  Booths  Given  Exhibitors 

by  Association  Body    14 

Court  Rules  Against  Triangle  in  Use  of  Patented  Title  14 
Keith-U.  B.  O.  to  Handle  Big  Features  on  State  Rights 

Plan    15 

Hopp    Gets    Resolution    Passed    by    Chicago  League 

Which  Favors  Son's  Business    15 

Film  Industry  Subscribes  $5,000,000  to  Liberty  Loan..  15 
"Joe"   Hopp  Discontinues  Subscription  to  "Exhibitors 

Herald"    16 

*  Brady    Publication   Schedule   of    Films   Rearranged  to 

Aid  Advance    Plan    17 

W.  A.  Bach  Resigns  M.  II.  Hoffman,  Inc.,,  Post  and 

Returns  to  Universal   _   17 

Sam  Trigger  Leases  Corona,  L.  I.,  Theater;  Will  Have 

Big   Chain    17 

Merchandising   Plans   Fit   Film  Trade,   Sales   Chief  of 

General  Company  Finds  on  Trip   18 

Mr.    Cico    Toodles,    of    Cahill-Igoe    Fame,    Now  Is 

Among  Us   _   18 

Freuler  Engages  Albert  Capellani  to  Direct  Julia  San- 
derson, Noted  Stage  Star,  for  Mutual   19 

Meredith   Pictures   Picks   First   Subject   of  Seven-Reel 

Series    19 

Noted  Russian  Stars  Directed  Own  Films  ;  Seen  as  In- 
novation When  Shown  on  Broadway    20 


Reviews 

"The   Divorce  Game,"  World  C.  D.,  Five  Parts,  with 

Alice    Brady    23 

"Some  Boy,"  Fox  C.-D.,  Five  Parts,  with  George  Walsh  23 
"Who's  Your  Neighbor?"  Master  Drama  Features,  Inc., 

D.,  Seven  Parts,  with  Christine   Mayo   24 

Selig  World   Library    24 

"The  Ghost  of  Old  Morro,"  Edison-K-E-S-E  D.,  Five 

Parts,  with  Mabel  Trunnelle    24 

"The    Haunted    Pajamas,"    Yorke-Metro    C.-D.,  with 

Harold  Lockwood    24 

"Fires   of   Rebellion,"   Bluebird   D.,    Five    Parts,  with 

Dorothy   Phillips    25 

/      "Wild  and  Woolly,"  Artcraft  C.-D.,  Five  Parts,  with 

I  Douglas   Fairbanks   _   25 

"The   Heir  of  the  Ages,"   Pallas-Paramount   D.,  Five 

Parts,  with   House   Peters    25 

"Steps    to    Somewhere,"    Essanay-K-E-S-E    D.,  Two 

Parts,  with  Mary  McAlister    26 

"The  Rainbow  Box,"  Essanay  C.-D.,  Two  Parts,  with 

Marguerite  Clayton  and  R.  La  Rock   26 

"The    Immigrant,"   Lone   Star-Mutual   C,  Two  Parts, 

with    Chaplin   „  _   26 

"The   Fire  of  Youth,"  Butterfly  D.,  Five   Parts,  with 

Jack    Mulhall    26 

"The    Golden    Lotus,"    Brady    International  Service- 
World  D.,  Five   Parts,  with  Regina  Badet   27 

"Fires  of  Youth,"  Thanhouser-Pathe   D.,  Five  Parts, 

with   Frederick   Warde    27 

"When    Sorrow    Weeps,"    Essanay-K-E-S-E    D.,  Two 

Parts,   with   Mary    McAlister    28 

"Periwinkle,"    American-Mutual    D.,   Five    Parts,  with 

Mary   Miles   Minter   28 

"A     Roadside     Impresario,"     Pallas- Paramount,  Five 

Parts,  with  George  Beban   28 


Departments 

The  Voice  of  the  Trade    31 

The  Film  Stock  Market    33 

This   Week  at  Downtown  Chicago  Theaters   33 

Synopses     35,  36 

Canadian    Film    News    37 

Chicago  Trade  Events    38 

New    Theaters   ~  >  38 

New  Corporations    38 

News  of  Exhibitors  and  Exchanges   43,  44 

Foreign  Markets   _   45 


(Continued  from  preceding  page) 

Mr.  Ochs  has  talked  loudly  and  wildly,  both 
verbally  and  also  in  the  columns  of  his  trade 
paper,  about  what  he  intended  to  accomplish 
for  the  exhibitors  of  the  United  States.  But 
a  survey  of  his  record  to  date  evidences  a 
scarcity  of  accomplishments  that  gives  proof 
that  his  efforts  have  been  directed  more  to  other 
ends  than  to  promoting  the  interests  of  ex- 
hibitors. 

Hence  the  league  left  to  its  own  resources 
and  to  the  efforts  of  the  men  now  in  charge 
can  do  little  to  escape  its  present  sorry  state. 
The  only  hopeful  remedy  lies  in  the  hands  of 
the  representative  exhibitors  of  the  country. 
These  men — the  real  theater  owners  and  oper- 
ators whose  interest  is  the  motion  picture  busi- 
ness and  not  "exhibitors'  politics" — must  for 
the  sake  of  the  organization  come  forward  at 
the  coming  convention,  make  the  voice  of 
square-dealing  heard  on  the  floor  of  that 
assembly  and  elect  to  the  president's  chair  a 
man  whose  record,  personal  integrity  and 
ability  stamp  him  an  able  representative  of  the 
exhibitors  of  America. 

Fire  Prevention 

Exhibitors  should  acquaint  themselves  with 
the  progress  that  is  being  made  in  the  work  of 
fire  prevention.  The  importance  of  this  work 
to  operators  of  motion  picture  theaters  can- 
not be  overestimated.  To  be  familiar  with 
methods  of  fire  prevention  is  not  only  highly 
advisable  from  a  commercial  standpoint  but  it 
is  an  imperative  duty  growing  out  of  the  re- 
sponsibility of  managers  for  the  welfare  of 
patrons  they  are  entertaining.  Many  theaters 
can  be  excellently  safeguarded  merely  by  the 
adoption  of  proper  regulations ;  in  other  cases 
certain  minor  changes  must  be  made,  together 
with  the  purchases  of  some  apparatus.  In  any 
event  it  is  a  wise  course  to  know  the  essentials 
of  fire  prevention.  Failure  to  do  this  carries 
with  it  a  tremendous  responsibility. 

Martin  J.  Quigley. 


ILLINOIS  STATE  CENSORSHIP  BILL  BEATEN  IN  THE  SENATE 


Amendments  Asking  Continuance  of  Chicago  Board 
Under  Funkhouser  and  Giving  Villages  Power  to  Act, 
Bring  Death  Stroke;  Checks  Issue  for  Two  Years 


The  state-wide  censorship  bill, 
which  would  have  been  a  mill-stone 
around  the  film  industry's  neck  in 
the  State  of  Illinois,  died  a  quick 
death  in  the  Illinois  Senate,  at  Spring- 
field, June  17. 

The  measure,  after  being  reported 
favorably  from  the  Senate  judiciary 
committee,  was  later  amended  in  such 
a  manner  that  it  was  doomed  before 
it  came  out  of  conference. 

According  to  the  original  bill,  the 
passage  of  the  measure  would  have 
eliminated  all  censorship  boards  now 
extant  and  placed  absolute  authority 
in  the  hands  of  a  board. 

Amendments  Death  Blows 

However,  an  amendment  which 
specified  that  the  present  Chicago 
censor  board,  headed  by  Second  Dep- 
uty of  Police  Funkhouser,  should  re- 
main untouched  and  another  provid- 
ing that  any  city,  village  or  town  with 
a  censorship  board  created  by  ordi- 
nance or  that  might  hereafter  be  cre- 
ated, should  remain  exempt  from  the 
state  law,  proved  too  much  for  the 
bill  to  stand,  in  spite  of  the  efforts 
of  a  strong  lobby. 

The  administration  of  the  death 
blow  to  the  censorship  bill  was  the 
last  official  act  of  the  Illinois  general 
assembly,  which  did  not  adjourn  un- 
til 7:35  a.  m.,  June  17.  Unexpectedly 
the  bill  had  been  sent  to  conference  at 
3:30  Sunday  morning,  further  tying 
up  both  the  House  and  Senate,  which 
were  waiting  for  the  return  of  the 
conference  reports  on  several  other 
matters. 

Women  Fight  for  Passage 

The  measure,  introduced  by  Repre- 
sentative Guy  Guernsey  of  Chicago, 
provided  for  the  creation  of  a  state 
censorship  board  for  motion  pictures, 
which  would  have  had  a  far-reaching 
effect. 

The  various  women's  clubs  of  Chi- 
cago fought  hard  for  the  passage  of 
the  bill  and  Representatives  were 
daily  annoyed  by  women  around  the 
capital,  lobbying  for  the  measure. 

The  women's  clubs  made  a  state- 
wide campaign  urging  censorship,  as 
the  rigorous,  high-handed  censorship 
of  the  Chicago  board  under  Major 
Funkhouser,  they  claimed  did  not 
seem  sufficient  in  their  eyes  to  pro- 
tect the  adolescent  youth  of  the  state. 
Hence  the  bill  was  framed  at  the 
instigation  of  the  women  and  a  cer- 
tain clique  of  politicians  and  self- 
termed  reformers  attempted  to  se- 
cure its  passage  in  every  way  possible. 
Dead  for  Two  Years 

There   was   considerable  rejoicing 


over  the  defeat  of  the  measure  among 
producers  and  exhibitors.  The  ques- 
tion of  censorship  now  is  settled  for 
at  least  two  years,  in  Illinois. 

The  defeat  of  the  measure  would 
have  placed  a  big,  new  burden  on 
the  industry,  which  would  have  been 
felt  in  every  branch,  it  is  pointed  out. 

When  the  state-wide  measure  was 
primarily  brought  to  Chicago  for  the 
consideration  of  the  trade,  it  was 
fought  vigorously.  At  the  time  it  was 
called  a  loophole  for  drastic  censor- 
ship, and  the  prediction  that  it  was 


Has  National  Prominence 

In  the  various  fights  before  Con- 
gress, Mr.  Varner  has  gained  nation- 
al prominence,  being  active  in  de- 
feating the  one  per  cent  tax  a  year 
on  films,  a  year  ago,  and  recently  in 
obtaining  the  exemption  of  popular 
priced  motion  picture  theaters  from 
the  war  tax  measure. 

He  pointed  out  to  the  Senate  Fi- 
nance Committee  that  motion  pictures 
were  an  educational  factor  and  as 
such  were  entitled  to  recognition,  and 
further  demonstrated  that  the  film 
producers  were  not  fighting  the  war 
tax  in  order  to  evade  supporting  the 
measure,  but  only  to  save  the  in- 
dustry from  ruin. 

Now  Is  League  Secretary 

He  was  assisted  in  his  fight  before 
the  Senate  Finance  Committee  by 
Percy  W.  Wells  and  A.  F.  Sams,  who 
are  at  the  head  of  the  North  Caro- 
lina League,  as  president  and  at- 
torney.   Mr.  Varner  is  the  secretary. 

The  North  Carolina  League  passed 
a  resolution  to  have  every  exhibitor 
contribute  one  day's  receipts  each 
month  during  the  continuation  of  the 
war  to  the  National  Red  Cross  in  ap- 
preciation of  the  recognition  given  the 
industry  by  abolishing  the  war  tax 
on  theaters. 


merely  a  mask,  it  is  declared,  was 
obvious  when  the  amendments  were 
made  asking  the  continuance  of  the 
Chicago  Censor  Board,  and  permit- 
ting villages  to  exercise  full  police 
power  in  this  respect. 

Had  the  bill  passed  the  Senate 
with  the  damaging  amendments,  pro- 
ducers or  lessors  of  film  would  have 
had  to  pay,  not  only  a  high  state  fee 
for  having  films  censored,  but  would 
be  forced  to  pay  higher  censor  fees 
to  local  boards  in  villages  and  towns 
throughout  the  state. 


BIG  CONVENTION 
PROGRAM  PLANNED 
FOR  PHILADELPHIA 


C.  H.  Goodwin  Completing 
Arrangements  for  Penn- 
sylvania Affair 

C.  H.  Goodwin,  state  secretary  of 
the  Motion  Picture  Exhibitors' 
League  of  Pennsylvania,  is  complet- 
ing arrangements  for  the  coming  con- 
vention to  be  held  in  Philadelphia 
June  25  to  27. 

The  program  for  the  convention, 
which  will  be  held  in  the  Parkway 
Auditorium,  Broad  and  Cherry  streets, 
includes  an  address  of  welcome  by  the 
mayor  of  Philadelphia,  introduction 
of  screen  stars  and  dancing  the  first 
day;  a  trip  around  the  city,  grand 
banquet  and  prize  dancing  contest  on 
Tuesday,  and  Wednesday  will  be  an 
open  session  for  exhibitors  and  elec- 
tion of  delegates  to  the  Chicago  con- 
vention. Flowers,  patriotic  emblems 
and  souvenirs  will  be  distributed  to 
visitors  at  booths  and  there  will  be 
daily  recitals  by  famous  musicians. 


H.  B.  VARNER  OF  NORTH  CAROLINA  LEAGUE 

TO  OPPOSE  OCHS  FOR  M.  P.  E.  L.  PRESIDENCY 


Four  Southern  States  Agree  to  Back  Candidate,  Who  Has 
Gained  National  Prominence  in  Washington  Fighting 
Tax  Measures,  at   Chicago  Convention 


WRIGHTS VILLE  BEACH,  N.  C— (Special  to  the  "Exhibitors  Herald")— 
At  the  conclusion  of  a  three-day  session  of  the  North  Carolina  Motion  Picture 
Exhibitors'  League  here  it  was  unanimously  agreed  to  present  the  name  of 
Henry  B.  Varner  of  Lexington,  N.  C,  to  the  National  Convention  in  Chicago 
as  a  candidate  for  the  presidency  of  the  M.  P.  E.  L.  to  succeed  Lee  Ochs. 

Mr.  Varner  is  backed  by  a  strong  delegation  from  Virginia,  Maryland, 
North  and  South  Carolina  and,  it  is  said,  has  been  assured  the  support  of  at 
least  six  other  states.  He  already  has  received  hundreds  of  letters  from  Maine 
to  California  urging  him  to  run  for  the  office  of  president  of  the  league. 


12 


EXHIBITORS  HERALD 


GOLDWYN  DISTRIBUTING  CORP.  ELECTS 

OFFICERS;   MANY   EXCHANGES  OPENED 


Within  Sixty  Days  Concern  Girdles  North  America  with 
Branches;  F.  B.  Warren  and  Alfred  Weiss  Aid 
Goldfish  in  Work  with  Exhibitors 


Goldwyn  Distributing  Corporation, 
recently  chartered  at  Albany,  N.  Y., 
with  a  capital  stock  of  $1,000,000  to 
handle  the  Goldwyn  Pictures  films 
throughout  the  United  States,  this 
week  held  its  first  meeting  and  elected 
the  following  officers:  President, 
Samuel  Goldfish;  vice  president, 
Archibald  Selwyn;  vice  president,  Al- 
fred Weiss;  vice  president,  F.  B.  War- 
ren; treasurer,  Gabriel  L.  Hess. 

Name  Branches  and  Heads 

At  this  meeting  announcement  was 
made  that  branch  offices  had  been 
opened  in  the  following  cities  in 
charge  of  the  men  named,  as  follows: 
Atlanta,  Arthur  Lucas;  Boston,  Harry 
F.  Campbell,  40-44  Piedmont  street; 
Buffalo,  George  A.  Hickey,  200  Pearl 
street;  Chicago,  F.  M.  Brockell,  110 
South  State  street;  Cincinnati,  C.  C. 
Hite,  215  East  Fifth  street;  Cleve- 
land, H.  A.  Bandy;  Dallas,  Louis  B. 
Remy;  Denver,  Walter  S.  Rand,  1440 
Welton  street;  Detroit,  Abraham  I. 
Shapiro,  Peter  Smith  Building,  Gris- 
wold  and  State  streets;  Kansas  City, 
Richard  Robertson;  Los  Angeles,  G. 
C.  Parsons;  Minneapolis,  R.  E.  Brad- 
ford; New  York,  Samuel  Eckman,  509 
Fifth  avenue;  Philadelphia,  George  T. 
Ames;  Pittsburgh,  C.  C.  McKibbin, 
1201  Liberty  avenue;  San  Francisco, 
Charles  M.  Simmons;  St.  Louis,  Floyd 
Lewis,  3312  Lindell  avenue,  and 
Seattle,  C.  F.  Hill. 

The  street  locations  of  the  offices 
listed  above  without  addresses  are 
soon  to  be  announced.  A  branch  will 
also  be  opened  in  W  ashington,  D.  C, 
within  a  fortnight. 


Open  Canadian  Exchanges 

Goldwyn  Pictures,  Limited,  of 
Canada,  with  head  offices  in  Toronto, 
has  opened  the  following  branches  in 
the  Dominion:  Toronto,  W.  J.  Reid, 
37  Yonge  street;  Calgary,  H.  L. 
Xathanson,  315  MacLean  street;  Mon- 
treal, E.  English,  337  Bleury  street; 
St.  John,  I.  Sourkes,  19  Market 
Square;  Vancouver,  William  Han- 
sher,  304  Orpheum  Block;  Winnipeg, 
L.  Kaufman,  48  Aiken  Block. 

In  the  brief  period  of  sixty  days 
Goldwyn  virtually  has  girdled  the 
North  American  continent  and  is 
rapidly  arranging  for  expansion  south- 
ward. 

Mr.  Goldfish  will  be  the  active  head 
of  the  Goldwyn  distributing  system, 
which  is  pioneering  again  by  introduc- 
ing new  methods  into  film  salesman- 


ship. Incidentally,  for  the  first  time 
in  the  history  of  the  motion  picture 
industry,  Goldwyn  will  establish  a 
simultaneous  issuance  of  its  produc- 
tions around  the  world — the  same  pic- 
tures appearing  on  the  same  days  in 
the  Linked  States,  Canada,  Australia. 
Great  Britain  and  other  countries. 

Warren  and  Weiss  Active 

In  the  management  and  operation 
of  the  distributing  corporation,  Mr. 
Goldfish  will  be  actively  assisted  by 
Alfred  Weiss  and  F.  B.  Warren,  the 
two  vice  presidents,  who  are  specializ- 
ing in  establishing  the  closest  possible 
relations  with  the  exhibitors  of  the 
country.  Mr.  Weiss  has  been  an  im- 
portant factor  in  both  the  Mutual  and 
Triangle  organizations  and  Mr.  War- 
ren has  been  publisher  and  editor  of 
important  newspapers  in  Chicago,  St. 
Louis,  New  York  and  elsewhere. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


INCE  DISPOSES  OF  HOLDINGS  IN  N.  Y.  M.  P.  CORP. 
AND  TRIANGLE;  TO  PRODUCE  INDEPENDENTLY 


Announcement  comes  from  the 
office  of  Thomas  H.  Ince,  New 
York,  that  he  has  closed  a  deal 
with  the  New  York  Motion  Pic- 
ture Corporation  and  the  Triangle 
Film  Corporation  whereby  he  dis- 
poses of  his  holdings  in  those  com- 
panies and  has  entirely  severed  his 
connection    with    both  concerns. 


The  sum  involved  is  said  to  be 
$750,000. 

Mr.  Ince's  plans  for  the  future 
are  not  as  yet  known,  but  it  is 
stated  he  will  undoubtedly  produce 
on  his  own  account  feature  films 
on  a  large  scale.  He  will  have  sev- 
eral of  the  most  prominent  stars 
in  the  industry  under  him,  he  says, 
the  names  of  whom  will  be  an- 
nounced in  the  near  future. 


THREE  SCENES  FROM  "THE  IMMIGRANT,"  CHARLIE  CHAPLIN'S  NEW  COMEDY 


THIS    PRODUCTION     IN    WHICH    THE   STAR   COMBINES    PATHOS   WITH    COMIC  ACTIONS,  IS  SAID   BY  CRITICS  TO 
'  RANK   AMONG    HIS    BEST   SCREEN   OFFERINGS   ( ChaplinMutual) 


EXHIBITORS  HERALD 


13 


MOTION  PICTURE  THEATER  OWNERS'  ASSOCIATION 
OF  ILLINOIS  TO  ELECT  OFFICERS  THIS  WEEK 


More  Than   160  Chicago  Theater  Men  and  70  Outside 
Exhibitors  to  Be  Enrolled;  Will  Form 
Illinois  Corporation 


A  meeting  of  the  newly  formed  Motion  Picture  Theater  Owners"  Associa- 
tion of  Illinois,  which  was  scheduled  for  last  Friday  in  Chicago,  was  deferred, 
owing  to  the  absence  of  several  theater  ownfr:  who  were  caDed  to  Spring- 
field, 111.,  to  fight  the  Guernsey  state-wide  censorship  bill. 

It  is  expected  the  new  organization  will  hold  a  meeting  this  week,  at  which 
time  officers  will  be  elected  and  application  will  be  made  for  a  charter  under 
the  Laws  of  Illinois. 


Big  Membership 

The  new  association  will  take  in 
more  than  160  representative  Chicago 
theater  owners  and  from  sixty  to 
seventy  state  exhibitors.  Thirty  own- 
ers of  theaters  in  Chicago  have  al- 
ready signified  their  intention  of  join- 
ing the  proposed  league  and  in- 
quiries are  being  received  daily  by  the 
organizers  from  all  parts  of  the  state- 
concerning  it. 

Some  important  plans  now  are  un- 
der way  which  will  be  taken  up  at 
the  first  meeting.  These  are  for  the 
benefit  of  exhibitors  in  general  and 
will  establish  the  new  association  on  a 
solid  foundation,  it  was  pointed  out 
this  week. 


Bona  Fide  Owners  Only 

Nobody  will  be  admitted  to  mem- 
bership, it  is  announced,  except  bona 
fide  owners  of  theaters.  With  censor- 
ship and  other  obstacles  constantly 
harassing  the  trade  in  Illinois,  it  is 
stated  that  the  new  association  will 
prove  to  be  a  boon  to  the  industry 
in  fighting  the  industry's  battles. 

Another  point  which  was  empha- 
sized this  week  is  that  politics  will 
be  completely  eradicated.  Nothing 
will  be  considered  except  measures 
which  vitally  concern  the  exhibition 
branch  of  the  trade,  and  the  associa- 
tion will  aim  to  co-operate  with  the 
producer  in  all  matters  of  importance 
affecting  both  branches. 


STAR  CAST  FOR  "FALL  OF  THE  ROMANOFFS" 

NEARLY  COMPLETED  BY  HERBERT  BRENON 


Katerina  Galanta,  Who  Came  to  United  States  with  Russian 
Ballet,   Picked  by   Producer  as   "Find"  for 
Important  Role;  Other  Stars  Noted 


Herbert  Brenon  has  almost  com- 
pleted his  cast  for  his  big  state  rights 
picture,  'The  Fall  of  the  Romanoffs," 
featuring  Iliodor.  the  "Mad  Monk." 
on  which  he  has  been  working  for  five 
weeks  at  his  studio  on  Hudson 
Heights. 


Monk  Enacts  Own  Role 

Iliodor  enacts  his  own  role.  Xance 
O'Xeil  appears  as  the  Czarina,  Alfred 
Hickman  as  the  Czar,  Edward  Con- 
nelly as  Rasputin,  Mile.  E.  Katerina 
Galanta  as  Anna,  the  girl  who  was 
the   immediate    cause    of  Rasputin's 


downfall  and  death;  Conway  Tearle 
as  the  young  prince,  and  William  E. 
Shay  and  Mile.  Marcefle  complete  the 
star  cast.  All  of  these  are  artists  of 
note  who  hold  a  high  place  on  the 
'screen  and  dramatic  stage,  with  the 
exception  of  Mile.  Galanta,  who  as 
yet  is  not  well  known  in  this  country. 
Mile.  Galanta  a  "Find" 

Mile.  Galanta  is  a  "find"  of  Mr. 
Brenon's.  She  is  a  young  Russian 
girl  who  came  to  this  country  two 
years  ago  with  the  Russian  Ballet  and 
appeared  in  all  the  ballets  both  at  the 
Metropolitan  and  Manhattan  Opera 
Houses  in  Xew  York.  When  the 
company  returned  to  Europe  earlier 
in  the  season  she  remained  in  this 
country  and  was  engaged  for  the 
dancing  girl  in  "The  Wanderer," 
where  her  dancing  was  quite  a  fea- 
ture of  the  performance.  It  was  dur- 
ing her  engagement  there  that  Her- 
bert Brenon  first  was  struck  by  her 
exceptional  talent,  both  as  a  dancer 
and  actress. 

To  Have  Opportunity 

Galanta  wiil  have  ample  opportu- 
nity to  display  her  versatility  in  her 
first  screen  role,  for  the  part  of  Anna 
brings  into  use  both  her  powers  of 
acting  and  of  dancing.  First  she  is 
seen  as  a  peasant  girl,  later  as  one  of 
the  foremost  ladies  of  the  land, 
where  Rasputin's  enormous  influence 
at  court  has  placed  her. 


WICHITA  EXHIBITORS 

FIGHT  KANSAS  CENSORS 

WICHITA,  Kan.— The  fight  on 
state  censorship  was  taken  up  by  the 
motion  picture  exhibitors  at  a  meet- 
ing held  here  last  week  and  an  at- 
tempt was  made  to  get  the  present 
censorship  board  to  be  more  lenient. 
Exhibitors  met  at  the  City  Hall  and 
the  Eaton  Hotel.  About  five  hundred 
delegates  were  present.  The  exhibit- 
ors also  asked  the  exchanges  to  do 
away  with  all  deposits. 


INTERESTING  SCENES  FROM  FORTHCOMING  PARAMOUNT  FILMS 


LEFT  TO    RIGHT — >\v    pcvvivr.TOX   IX   "THF    T.ITTT  F    BOV    SCOl'T":    FANNIF    WARD   AND    SUPPORT    IN  HER 
STRANGE   WEDDING."  AND  HOUSE  PETERS  IX  "THE  HEIR  OF  THE  AGES"  (Paramount) 


f 


14 


EXHIBITORS  HERALD 


CHICAGO  CITY  COLLECTOR  SEEKS  NEW  TAX 

SCALE  SUITABLE  TO  FILM  THEATER  MEN 


G.  F.  Lohman  Working  on  New  Table  of  Fees  Equitable  to 
Owners;  Present  Rate  Called  Too  High 
for  Small  Houses 


With  a  view  of  arranging  a  schedule  of  licenses  for  motion  picture  and 
stage  theaters  in  the  city  of  Chicago,  which  will  meet  with  the  approval  of  all 
theatermen,  George  F.  Lohman,  deputy  city  collector,  is  working  on  another 
table  of  fees,  which  will  be  submitted  to  the  license  committee  of  the  Chicago 
city  council. 

The  sub-committee  of  the  license  committee  of  the  council  has  held  several 
meetings  in  the  city  hall  and  listened  to  various  propositions  from  the  man- 
agers interested,  but  no  feasible  plan  was  offered  upon  which  to  make  a 
recommendation  to  the  council. 


Seeks  $30,000  in  Licenses 

It  is  the  councilmen's  desire  to  in- 
crease the  city's  revenue  $30,000  by 
an  adjustment  of  the  license  fees.  Al- 
derman James  B.  Bowler,  chairman 
of  the  sub-body  of  the  license  com- 
mittee, asked  everybody  interested  to 
draw  up  schedules  and  have  them  in 
the  hands  of  Mr.  Lohman  by  Satur- 
day, June  16.  Only  one  had  been  re- 
ceived, however,  by  Mr.  Lohman  up 
to  Saturday  night. 

It  is  the  sub-committeemen's  desire 
to  get  a  schedule  that  will  not  prove 
burdensome  to  motion  picture  theater 
owners  and  they  have  endeavored  to 
hit  upon  a  plan  to  reduce  the  license 
tax  on  theaters  by  placing  part  of  it 
on  the  manufacturers,  but  so  far  have 
not  found  a  way  by  which  they  can 
reach  the  big  producers,  Alderman 
Bowler  states. 


An  appeal  to  the  owners  and  man- 
agers of  motion  picture  theaters,  urg- 
ing the  immediate  adoption  of  greater 
safety  precautions  in  the  handling  of 
film  in  projection  booths  and  rooms, 
has  been  issued  to  exhibitors  by  the 
committee  on  fire  prevention  of  the 
National  Association  of  the  Motion 
Picture  Industry,  New  York. 

Two  Fires  in  Week 

During  the  past  week  there  have 
been  two  motion  picture  fires  in  the 
projection  booths  of  motion  picture 
theaters  in  New  York.  In  one  of  the 
well  known  theaters  a  slight  fire  in 
the  booth,  through  the  prompt  atten- 
tion of  the  operator  and  the  theater 
attendants,  was  extinguished  before 
the  firemen  arrived  and  the  audience 
was  marshaled  out  of  the  theater 
without  panic. 

In  a  motion  picture  theater  in  West- 
chester county,  however,  a  small  blaze 
spread  to  the  films  in  the  booth  and 
caused  a  bad  panic  in  the  audience 


The  present  Chicago  city  license  is 
$200  for  all  theaters,  regardless  of  size 
or  location.  The  chairman  of  the  sub- 
committee is  of  the  opinion  that  this 
is  too  high  for  the  small  houses  and 
the  sub-body  is  endeavoring  to  effect 
a  graduated  scale  whereby  theaters 
of  300  seats  or  less  will  only  have  to 
pay  $150. 

Several  plans  to  tax  motion  picture 
theaters  have  been  suggested,  and 
among  these  some  ask  a  tax  per  seat, 
but  Mr.  Lohman  pointed  out  that  even 
this  plan  would  not  be  fair  in  many 
cases,  as  an  eighteen  hundred  seat 
house  very  often  plays  to  but  ten  or 
twelve  hundred  persons  daily,  while 
the  small  house  is  usually  packed  full 
at  every  performance. 

The  recommendations  of  the  license 
committee  will  be  submitted  to  the 
city  council  before  July  1. 


although  the  fire  did  not  spread  be- 
yond the  booth.  Women  and  children 
were  trampled  upon  and  badly  injured, 
but  fortunately  no  one  was  killed. 
Emphasize  Panic  Hazard 
These  two  fires  serve  to  emphasize 
the  fact  that  it  is  the  panic  hazard 
which  must  be  guarded  against  and 
that  every  precaution  must  be  taken 
to  prevent  the  occurrence  and  spread 
of  a  film  fire  within  the  booth  itself. 
The  following  recommendations  are 
offered  theater  owners  and  managers 
for  fire  prevention  by  the  National 
Association's  committee: 

1.  Comply  strictly  with  local  regula- 
tions  and   see   that   the  employes  do 

the  same. 

2.  Enforce  the  "no  smoking"  rule  in 
the  booth.  The  great  majority  of  film 
fires  are  really  caused  by  lighted  cigars 
or  cigarettes,  although  defective  wiring, 
electrical  sparks  and  spontaneous  igni- 
tion are  offered  in  most  cases  as  ex- 
cuses. 

3.  Keep  all  film  when  not  actually  in 
use  in  tin  cans  or  other  containers. 
The  burning  of  one  reel  of  film  will 
fill  a  theater  with  its  fumes. 

4.  Don't  keep  in  the  booth  or  a  con- 


necting room  any  film  except  one  day's 
supply.  Unfortunately  the  booths  in 
many  theaters  serve  as  store  houses  for 
old  junk  and  unless  this  practice  stops 
there  is  going  to  be  more  film  fires. 

5.  Keep  the  booth  neat  and  clean  and 
free  from  rubbish.  Throw  all  film  scraps 
and  clippings  into  a  self-closing  metal 
can. 

6.  Have  the  wiring,  globes  and  elec- 
trical equipment  frequently  and  regu- 
larly examined. 

7.  Have  two  pails  of  water  in  the 
booth,  also  have  a  pail  of  sand.  If 
the  sand  is  thrown  on  a  small  film  fire 
it  will  quickly  smother  it  and  not  in- 
jure the  film.  A  soda  acid  and  extin- 
guisher is  also  a  good  thing.  The  best 
precaution  of  all,  if  you  can  arrange  it, 
is  to  have  two  automatic  sprinkler 
heads  put  in  the  booth. 

Most  film  fires  have  started  through 

arelessness   and    could   easily  have 

leen  put  out  at  the  start  with  a  bucket 

of  water. 


TRIANGLE  LOSES 
CASE  IN  USE  OF 

A    PLAY  TITLE 


J.  H.  Manners  Wins  Fight  to 
Halt  Violation  of  His 
Trade  Mark 


In  a  decision  handed  down  by 
Judge  Martin  T.  Manton,  in  the  Fed- 
eral District  Court,  in  New  York,  J. 
Hartley  Manners,  the  playwright,  se- 
cured an  injunction  restraining  the 
Triangle  Film  Corporation  from  fur- 
ther exhibiting  the  photoplay  called 
"Happiness." 

The  picture  was  presented  at  the 
Rialto  theater,  New  York,  during  the 
week  of  April  29,  and  Mr.  Manners 
brought  suit  at  once,  claiming  that 
the  film  was  an  infringement  on  his 
play  of  the  same  name.  The  play  was 
produced  at  the  Cort  theater  in  New 
York  in  1914,  and  the  author  avers 
that  the  title  is  a  trade  mark  and 
as  such  is  entitled  to  protection. ' 

Judge  Manton  in  granting  the  in- 
junction said:  "I  think  the  use  of 
the  title  of  a  picture-play  as  used  by 
the  defendants  is  an  infringement  of 
the  plaintiff's  sole  right  to  the  title 
of  the  play  in  drama  on  the  stage  and 
that  the  injunction  should  be  grant- 
ed." 

The  Triangle  Film  Corporation  con- 
tended that  the  photoplay  "Happi- 
ness" was  a  different  work  than  the 
spoken  drama  of  the  same  name,  and 
was  written  by  a  staff  writer  em- 
ployed by  the  New  York  Motion  Pic- 
ture Corporation.  The  film  was  pre- 
sented, they  state,  without  knowledge 
or  reference  to  Mr.  Manners'  play. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


FIRE  PREVENTION  AIDS  FOR  FILM  BOOTHS 

GIVEN  EXHIBITOR  BY  ASSOCIATION  BODY 

Makes  Appeal  to  Theater  Owners  and  Managers  Urging 
Greater  Safety  Precautions  to  Lessen  Blaze 
Dangers  and  Panic  Hazards 


EXHIBITORS  HERALD 


15 


KEITH-U.  B.  O.  TO 
STATE  RIGHT  BIG 
FILM  FEATURES 

New  York — [Special  to  "Exhibitors 
Herald"].— With  the  entry  of  the 
United  Booking  Office  and  B.  F. 
Keith  interests  into  the  motion  pic- 
ture field,  which  was  announced  this 
week,  another  outlet  will  be  found  for 
feature  photoplays  which  will  mean 
considerable  to  the  industry. 

Controls  Many  Theaters 

Officials  of  the  vaudeville  organi- 
zation, which  controls  hundreds  of 
theaters  throughout  the  country,  have 
just  completed  arrangements  where- 
by they  will  exploit  and  distribute 
through  theaters  other  than  vaude- 
ville houses  features  at  popular  prices 
in  addition  to  the  short  subjects  that 
they  use  for  closing  their  regular 
vaudeville  shows. 

The  U.  B.  O.  plans  to  buy  up  big 
features  for  exclusive  distribution 
through  their  motion  picture  theaters, 
and  also  will  work  in  co-operation 
with  other  theater  owners  for  the 
presentation  of  such  films  as  these 
managers  wish  to  lease. 

Eliminate  Middlemen 

The  plan,  which  will  be  put  into 
operation  at  once,  is  the  outcome  of 
their  booking  short-reel  subjects  di- 
rect from  the  manufacturers,  and  un- 
der the  new  system  they  will  handle 
all  features  themselves,  doing  away 
with  exchanges  and  middlemen. 

The  films  which  they  control  will 
not  be  shown  in  connection  with 
vaudeville,  but  will  be  shown  inde- 
pendently in  theaters  devoted  only  to 
motion  pictures. 

It  is  maintained  that  through  the 
big  Keith-U.  B.  O.  circuit  manufac- 
turers will  be  able  to  reach  terri- 
tory which  heretofore  could  not  han- 
dle their  output  owing  to  wholesale 
competition.  With  the  backing  the 
vaudeville  organization  has,  the  fea- 
tures can  be  exploited  in  the  same 
manner  that  the  big  vaudeville  acts 
are  shown  throughout  the  country, 
it  is  said. 


MUTUAL  ISSUES  NOVEL 
THREE-SHEET  POSTER 
ON  NEW  CHAPLIN  FILM 

The  Mutual  Film  Corporation  is 
issuing  a  novel  three-sheet  poster  for 
"The  Immigrant,"  the  latest  of  the 
Mutual-Chaplin  specials. 

The  lithograph  presents  Charles 
Chaplin  in  an  unusual  attitude,  on 
shipboard.  The  film  is  said  to  be 
one  of  the  best  in  which  he  has  so 
far  been  starred. 


HOPP'S  RESOLUTION 

FOR  LEAGUE  FAVORS 

HIS  SON'S  BUSINESS 

At  a  recent  meeting  of  the  Chicago 
branch  of  the  Motion  Pictures  Ex- 
hibitors' League  of  America  Joseph 
Hopp,  president,  introduced  and  had 
passed  a  resolution  favoring  the  buy- 
ing of  supplies  from  the  American- 
Standard  Motion  Picture  Machine 
Company.     Kdgar  Hopp,  son  of  the 


president  of  the  Chicago  league,  con- 
ducts the  Chicago  office  of  this  pro- 
jector and  supply  company. 

Another  resolution  also  was  passed, 
authorizing  the  use  of  league  funds 
to  retain  an  attorney  to  defend  cer- 
tain members  of  the  league  against 
whom  suits  have  been  filed  by  Louis 
H.  Frank  and  Maurice  A.  Choynski.  • 


Attend  the  Chicago  Convention 
—  make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


PHOTOPLAY  INDUSTRY  SUBSCRIBES 

$5,000,000  TO  LIBERTY  LOAN, 

ASSOCIATION  APPROXIMATES 


Although  it  is  too  soon  to  get  exact  figures  of  the  amount  subscribed 
to  the  Liberty  Loan  through  motion  picture  sources,  reports  received 
by  the  National  Association  of  the  Motion  Picture  Industry  indicate 
that  it  will  approximate  $5,000,000.  This  direct  result  does  not  take  into 
consideration  the  countless  millions  subscribed  by  people  who  were  in- 
fluenced by  the  vigorous  loan  campaign  conducted  upon  the  screens  of 
America's  motion  picture  theaters. 

Liberty  Loan  subscriptions  from  the  industry  reported  up  to  June  15 


are  as  follows: 

Famous  Players-Lasky  Corporation    $500,000 

Universal  Film  Manufacturing  Company   250,000 

Vitagraph  and  Vitagraph-V-L-S-E  _  _   139,700 

Metro  Pictures  Corporation    110,000 

World  Film  Corporation    100,000 

International  Film  Service    100,000 

Argus  Laboratories    100,000 

Lasky  Studios,  Hollywood    75,000 

Pathe  Exchange,  Inc   35,000 

Edwin  Thanhouser    50,000 

Ivan  Film  Corporation    15,000 

Cosmofotofilm   ,   8,700 

Frohman  Amusement  Corporation    5,850 

Frank  Powell  Productions    850 

Dixon  Boardman,  E.  I.  S.  M.  P.  Corp   500 

Evans  Film  Manufacturing  Company   3,000 

Motion  Picture  News,  officials  and  employees   12,600 

Moving  Picture  World   9,750 

Exhibitors  in  Greater  New  York  (estimated)   25,000 

Pathescope  Company  of  America    500 

MOTION  PICTURE  STARS 

Marguerite  Clark,  Famous  Players    105,000 

Mary  Pickford,  Artcraft   _   100,000 

Douglas  Fairbanks,  Artcraft    100,000 

Doris  Kenyon,  Pathe-Internations    50,000 

Fatty  Arbuckle  Company   _   41,000 

Maxine  Elliott,  Goldwyn    40,000 

Mabel  Taliaferro,  Metro    31,000 

Billie  Burke's  daughter   _   10,000 

Linda  Griffith   _   5,000 

Earl  Williams,  Vitagraph    5,000 

Individual  subscriptions  of  the  officers  of  the  National 

Association  Motion  Picture  Industry  (estimated)....  100,000 


The  national  association  committee  sent  30,000  patriotic  slides  to  the 
15,000  motion  picture  exhibitors  of  the  United  States,  together  with 
letters  from  Secretary  of  the  Treasury  William  G.  McAdoo  and  Pres- 
ident William  A.  Brady  of  the  association,  asking  for  co-operation.  Of 
perhaps  greater  influence  was  the  patriotic  trailer  which  was  distributed 
broadcast  to  exhibitors.  In  animated  form  this  told  the  need  of  support- 
ing the  Liberty  Loan  and  ended  with  an  inspiring  paragraph  from 
President  Wilson's  speech  asking  Congress  to  declare  that  a  state  of 
war  existed. 


16 


EXHIBITORS  HERALD 


NAPLES   AND   BUENOS  AIRES,  TWO 

HISTORIC  CITIES  OF  SPLENDOR,  ARE 

PICTURED  IN  GAUMONT  FILM  JUNE  26 


\\ 'lien  Mutual  issues  Gauniont's  "Tours  Around  the 
World,"  No.  34,  June  26,  two  of  the  world's  most  interest- 
ing cities  will  be  seen  upon  the  screen.  These  are  Naples, 
the  largest  city  of  Italy,  and  Buenos  Aires,  the  largest 
city  of  South  America.  The  Bay  of  Naples  is  regarded 
as  one  of  the  most  beautiful  in  the  world,  and  being  upon 
its  shore  the  city  is  famed  as  occupying  perhaps  the  most 
beautiful  site  in  Europe.  The  Gaumont  views  show  the 
well  paved  streets  with  lava  blocks  hewn  from  the  side 
of  Vesuvius,  the  unruly  monster  smoking  in  the  distance, 
the  stucco  covered  houses;  the  beautiful  opera  house,  one 
of  the  largest  in  Europe;  the  Castle  St.  Elmo,  erected  by 
Charles  V  in  1535,  and  the  busy  harbor.  There  are  also 
pictures  of  Neapolitan  types. 

Buenos  Aires,  the  capital  of  Argentina,  has  a  million 
and  a  half  inhabitants.  The  people  call  their  city  the 
"Paris  of  South  America."  The  views  in  this  section  of 
the  Gaumont  reel  bear  out  their  boast.  Among  the  beauti- 
ful places  of  the  city  are  San  Martin  Square,  Twenty- 
fifth  of  May  Square,  Congress  Square  and  the  Third  oi 
February  Park.  A  familiar  sight  to  those  who  have  visited 
Buenos  Aires  is  the  British  clock  tower  and  the  new  sta- 
tion of  the  Argentine  Central  Railway.  Then  there  also 
are  pictures  of  a  northern  corner  of  the  port,  the  govern- 
ment house,  the  catherdal  dating  from  1752,  the  national 
hippodrome  and  a  panorama  of  the  city  from  the  House 
of  Congress. 


"VARIETY  DAY"  AT  FILM  THEATERS 

IS  ADVOCATED  BY  GENERAL  FILM  CO. 


Novel  yet  attractive  has  been  the  suggestion  made  by 
General  Film  Company  in  a  circular  to  exhibitors  urging 
them  to  devote  one  or  two  days  a  week  to  what  is 
termed  a  "Variety  Day."  The  plan  is  meeting  with  ex- 
cellent response  and  the  response  is  growing.  A  new  kind 
of  motion  picture  exhibition  has  been  inaugurated,  caus- 
ing somewhat  of  a  change  in  the  established  methods  of 
motion  picture  entertainment. 

In  its  circular  letter  General  Film  urges  the  "Variety 
Day,"  which  in  other  words  is  a  day  given  to  a  complete 
program  of  good,  snappy  one-reel,  two-reel  and  three- 
reel  pictures.  This  leaves  out  entirely  the  traditional 
five-reel  feature. 

Says  General  Film  in  its  communication;  "Exhibitors 
all  over  the  country,  men  who  have  made  a  success  of 
the  show  business  and  who  are  continually,  and  watch- 
fully, keeping  their  fingers  upon  the  public  pulse,  are  be- 
ginning to  vary  their  plan  of  showing  five-reel  and  six- 
reel  pictures  throughout  the  week.  They  replace  one  or 
two  such  programs  with  something  different,  a  day  of 
short  length  pictures  all  selected  for  their  especial  work. 
And  the  public  likes  the  change.  It  is  high  time  that 
you  become  aware  of  the  popularity  of  such  a  program 
and  give  it  a  good  trial." 

It  is  General  Film  that  has  most  successfully  held  that 
length  is  not  the  thing  that  makes  a  "feature"  nowadays. 


"BETTY  AND  THE  BUCCANEERS"  IS  FIRST 
STARRING  VEHICLE  FOR  JULIA  DAY 

TO  APPEAR  ON  MUTUAL  PROGRAM 


"Betty  and  the  Buccaneers,"  which  will  be  Juliette  Day's 
first  production  for  Mutual,  is  a  story  of  hidden  treasure, 
pirates  bold,  adventure  and  romance. 

Juliette  Day  is  Betty,  a  quaint  little  character,  full  of 
romantic  dreams  and  fancies,  who  has  lived  an  isolated 
life.  Her  only  treasure  is  a  copy  of  "Treasure  Island," 
and  she  is  overjoyed  when  she  is  suddenly  thrust  into 
an  adventure  which  parallels  the  plot  of  her  well-worn 
book. 


"JOE''  HOPP  DISCONTINUES  SUB- 
SCRIPTION 

The  following  cancellation  of  subscription  has 
been  received  from  Joseph  Hopp,  the  well  known 
mental  acrobat: 


NEW  YORK 

June  13,  1917. 


Exhibitors  Herald. 
303  S.  Dearborn  St., 
Chicago,  Illinois. 

Gentlemen: 

My  eubcrlption  to  EXHIBITORS  HERALD  expires  June  33,  191T, 
Please  diecontinue  my  subscription. 


The  above  communication  reminded  us  of  an- 
other, received  some  time  ago  from  the  illustrious 
league  politician. 

Here's  what  Hopp  thought  of  the  "Herald"  be- 
fore he  became  league  president: 

October  4,  1916. 


To  the  Editor  of  Exhibitors  Herald, 
303  South  Dearborn  Street, 
Chicago,  Illinois. 

Dear  Sir: 

Your  lively  trade  paper  is  a  welcome  visitor  to  my  horns 
each  week.    Clad  I  subscribed.      It  is  *1.53  well  spent. 
Of  ccurse  I  read  all  the  reviews  each  week.      Each  issue 
manifests  a  spirit  of  independence  that  makes  each 
Exhibitor  etard  in  his  own  light  if  he  does  not  profit  by 
it.      I  suggest  that  in  keeping  with  ycur  progression 
and  independence  you  put  at  ycur  "masthead"  the  slogan: 
EAIR"FSS  TO  ALL;   DICTATION  BY  HONE. 

Your  "1  ive-wj re "  editorials  each  week  are  interesting  and 
if  not  always  accepted  at  least  surest  food  for  thought. 
I  an  very  much  interested  in  the  editorial  in  your  issue 
of  October  7,  wherein,  you  ask  that  the  word  "released"  be 
relegated  to  the  junk  heap  and  the  word  "published"  used 
instead  in  correction  with  putting  out  new  film.     To  my 
mind  if  a  film  is  made  today  and  distributed  at  once  it 
is  then  "published".     If  a  film  (which  is  usually  the  easel 
ie  n-ade  today  and  the  distribution  not  9tarted  for  two 
months  then  it  is  just  that  long  past  the  day  of  publication. 
Not  necessary  to  define  more  fully.      If  as  a  result  of 
my  analytical  state  of  mind  I  should  be  correct  then  it 
either  remains  "released"  or  becomes  "distribution". 

I  would  like  to  see  the  Exhibitors  of  Chicago  and  vicinity, 
among  whom  there  are  many  intellectual  minds,  utilize 
ycur  valuable  columns  in  giving  expression  to  thought 
pertinent  to  their  business.      I  hope  this  letter  of  mine 
will  be  an  aid  in  that  direction.     If  all  have  not  already 
done  so  they  should  Join  hands  with  those  who  recognize 
in  the  Fxhlbitors  Herald  we  In  the  Middle  "est  have  at 
our  threshhold  an  organ  that  has  a  genuine  I  WILL  spirit 
back  of  it. 


You  said  it,  Joe.  "Fairness  to  All:  Dictation 
by  None." 


EXHIBITORS      HERALD  17 


BRADY  PUBLICATION  SCHEDULE  OF  FILMS 

IS  REARRANGED  TO  AID  ADVANCE  PLAN 


World's  Move  Keeps  Ready  Plays  Up  to  Minimum  of  Three 
Months    Ahead;    Output    Is  Two 
Films  Weekly 


There  has  been  a  rearrangement  of 
the  publication  schedule  of  World- 
Pictures  Brady-Made. 

The  new  photoplay,  "Jerry-for- 
Short,"  in  which  little  Madge  Evans 
makes  her  first  appearance  as  a  star, 
has  been  moved  up  from  its  position 
at  the  far  end  of  the  line  and  will  be 
published  August  13. 

New  Dates  Given 

According  to  present  schedule 
"Jerry-for-Short"  will  be  followed  on 
August  20  by  Ethel  Clayton  in 
"Souls  Adrift";  August  27,  Montagu 
Love,  June  Elvidge  and  Arthur  Ash- 
ley in  "The  Guardian";  September  3, 
Alexandra  Carlisle  in  a  dramatization 
of  a  popular  novel;  September  10. 
Carlyle  Blackwell,  June  Elvidge  and 
Arthur  Ashley  in  "The  Marriage  Mar- 
ket"; September  17,  Ethel  Clayton  in 


W.   A.   BACH  RESIGNS 

M.  H.  HOFFMAN,  INC.,  POST; 
RETURNS  TO  UNIVERSAL 


Will    Install    Service  Departments 
Throughout  United  States  After 
Trip   to  Canada 

W.  A.  Bach,  sales  and  advertising 
manager  of  the  M.  H.  Hoffman,  Inc., 
of  Xew  York,  since  the  concern's  in- 
ception, resigned  June  16. 

Mr.  Bach,  who  formerly  was  in 
charge  of  the  publicity  service  depart- 
ment in  Canada  for'  the  Universal 
Company,  was  at  the  time  he  resigned 
to  join  the  M.  H.  Hoffman,  Inc.,  about 
to  leave  on  an  extended  trip  through- 
out the  United  States,  installing  serv- 
ice departments,  similar  to  the  one  he 
originated  in  Canada,  in  all  the  main 
offices  of  the  Universal  Company. 

The  Universal  Company  made  a 
very  promising  offer  to  Mr.  Bach  to 
come  back  and  carry  out  the  service 
department  organization  as  previously 
entertained.  This  he  will  do,  but  first 
intends  to  take  a  short  vacation  in 
Canada,  and  while  there  will  speed  up 
the  organization  of  the  department 
which  he  left  to  come  to  Xew  York. 

Mr.  Bach's  headquarters  will  be  in 
Xew  York  City,  and  the  first  service 
department  to  be  organized  will  be  in 
Xew  York  Universal  office. 


Attend  the  Chicago  Convention 
—  make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


"The  Woman  Beneath,"  and  Septem- 
ber 24,  Kitty  Gordon  in  "The  Divine 
Sacrifice." 

This  keeps  the  schedule  of  practi- 
cally ready  plays  up  to  the  minimum 
of  three  months  ahead,  with  a  num- 
ber of  pictures  in  the  immediate  offer- 
ing. Six  directors  are  always  work- 
ing in  the  World's  studio.  Each  di- 
rector is  given  three  weeks  in  which 
to  complete  a  picture. 

Output  Two  Films  Weekly 

This  regular  process,  under  which 
six  directors  are  completing  photo- 
plays every  three  weeks,  makes  a 
regular  output  of  two  productions 
weekly,  so  that  no  intricate  process 
of  computation  is  required  to  indi- 
cate the  stead}'  accumulation  of 
Brady-Made  motion  pictures  as  time 
passes. 


AMERICAN'S  SERIAL 

SOLD    BY    LEVEY  IN 

TWO    FOREIGN  LANDS 

Well  Known  N.  Y.  Exporter  Places 
"Secret  of  the  Submarine"  in 
Spain  and  Portugal 

Arthur  Levey,  the  well  known  film 
exporter  of  Xew  York,  closed  the  sale 
of  the  rights  to  the  American  Film 
Company's  serial,  "Secret  of  the  Sub- 
marine," upon  a  recent  visit  to  Chi- 
cago for  Spain  and  the  republic  of 
Portugal. 

Mr.  Levey,  while  vice  president  and 
general  manager  of  the  Overseas  Dis- 
tributing Company,  Inc.,  placed  the 
distribution  of  the  entire  Mutual  pro- 
gram throughout  England.  Australia. 
Xew  Zealand,  Fiji  Islands,  India  and 
the  Straits  Settlements. 


"MRS.  RAFFLES'  CAREER" 

IS  JULIAN  ELTINGE'S 

FIRST  LASKY  FILM 

Following  the  announcement  that 
Julian  Eltinge,  the  noted  feminine  im- 
personator, is  to  make  his  motion  pic- 
ture debut  as  a  member  of  the  Famous 
Players-Lasky  stellar  forces,  Jesse  L. 
Lasky,  vice  president  of  the  corpora- 
tion, announces  that  the  first  produc- 
tion in  which  Mr.  Eltinge  will  star 
upon  the  screen  will  be  "Mrs.  Raffles' 
Career." 

This  film  will  be  produced  at  the 
Lasky  studio  in  Hollywood,  and  Mr. 
Eltinge,  who  has  just  closed  a  suc- 
cessful season  in  "Cousin  Lucy,"  will 
soon  leave  for  the  Lasky  studio  on 

the  coast.   

SAM    TRIGGER  LEASES 

CORONA,  L.  I.,  THEATER; 

TO  HAVE  BIG  CHAIN 


600  Seat  House  Will  Be  Opened  July 
1  with  Harold  Rosenthal 
as  Manager 

Sam  H.  Trigger,  president  of  Man- 
hattan Local  Xo.  1,  Exhibitors' 
League,  has  just  taken  a  long  lease 
on  the  Park  Theater  at  Corona,  Long 
Island.  This  is  a  handsome  600  seat 
house  and  will  open  July  1  with 
Harold  Rosenthal  as  manager. 

This  makes  the  fourth  local  theater 
in  which  Mr.  Trigger  is  interested  and 
it  is  his  intention  to  establish  a  chain 
of  about  twenty  motion  picture  the- 
aters in  Greater  Xew  York,  Xew  Jer- 
sey and  Long  Island. 


MUTUAL  ISSUES  PRESS 

SHEET  ON  WAR  FILM 
FEATURE,  "HEROIC  FRANCE" 

"Heroic  France,"  the  eight-reel  war 
film  being  published  by  Mutual  Film 
Corporation,  is  especially  timely  while 
the  United  States  is  preparing  to  se- 
lect all  available  men  for  the  world 
war.  Mutual  is  issuing  a  press  sheet 
printed  in  red,  white  and  blue  contain- 
ing samples  of  advertising  for  use  in 
local  newspapers,  lively  stories  and 
photographs  which  should  help  ex- 
hibitors bring  this  feature  before  the 
public. 


TWO  STRIKING  SCENES  FROM  "THE  GARDEN  OF  ALLAH" 


REALISTIC  VIEWS  FROM  THE  XIXE-REEL   FEATURE   SHOWING  AX  ORIEXTAL 
CITY  STREET  AXD  A  DESERT  JUST  BEFORE  A  SAXD  STORM  (Selig) 


18 


EXHIBITORS  HERALD 


MERCHANDISING  PLANS  FIT  FILM  TRADE, 

SALES  CHIEF  OF  GENERAL  FINDS  ON  TRIP 


S.  R.  Kent  Visits  Mid- West  Branches  and  Exhibitors,  Finding 
That  Up-to-Date  Methods  Are  Industry's 
Greatest  Need 


After  a  trip  of  inspection  of  various 
mid-western  branches  of  General 
Film,  including  among  others  Detroit, 
Chicago  and  Minneapolis,  General 
Sales  Manager  Sidney  R.  Kent  has 
returned  to  New  York  with  this  im- 
portant section  of  the  field  confirming 
his  expectations  in  regard  to  various 
new  merchandising  methods. 

Also  Sees  Exhibitors 

Mr.  Kent  is  the  expert  who  was 
recently  induced  by  Vice  President 
Harold  Bolster  of  General  Film  to 
leave  his  successful  career  with  the 
American  Druggist  Syndicate  in  the 
handling  and  working  out  of  big  sales 
problems  to  apply  his  experience  to 
the  motion  picture  business.  His  tour 
was  devoted  not  alone  to  branch  man- 
agers, but  to  exhibitors  in  each 
branch  territory.  His  main  purpose, 
however,  was  directly  to  instruct 
branch  managers  in  the  application  of 
modern  systems  and  policies  that  have 


been  adopted  by  General  Film.  His 
trip  was  part  of  the  educational  cam- 
paign waged  from  headquarters  and 
which  includes  every  member  of  the 
vast  organization. 

Merchandising  Plans  Fit 

"We  are  requiring  that  our  branch 
managers  discard  many  of  the  obso- 
lete policies  that  seem  to  be  a  sort  of 
tradition  in  the  film  industry  at 
large,"  says  Mr.  Kent.  "Many  mer- 
chandising methods  new  to  this  busi- 
ness are  being  introduced  as  swiftly 
as  the  magnitude  of  the  organization 
permits.  We  find  that  most  of  these 
plans  not  only  fit  well  into  the  distri- 
bution of  motion  pictures,  but  are 
badly  needed.  In  fact,  the  old  cry 
that  up  to  date  merchandising  meth- 
ods used  with  conspicuous  success  by 
large  organizations  in  other  lines  of 
industry  cannot  be  applied  to  film 
salesmanship  is  completely  disap- 
proved." 


REX  WEBER  DIRECTING 
SERIES    OF  COMEDIES 

FOR  FOLLIES  OF  WEEK 


Initial  Film,  "Garden  of  Allie,"  Stars 
Ernest  Truex,  Stage  Player; 
Producing  in  Chicago 

Rex  Weber,  the  comedy  director, 
now  is  at  work  on  a  series  of  com- 
edies for  the  Follies  of  the  Week, 
Inc.,  of  Chicago,  in  which  several 
well  known  players  will  be  featured. 

Mr.  Weber's  first  picture  is  "The 
Garden  of  Allie,"  starring  Ernest 
Truex  of  the  "Very  Good  Eddie" 
Company.  The  second  production  is 
"The  Hawaiidiot,"  featuring  Charley 
Grapewin.  In  making  the  latter  pic- 
ture Director  Weber  established^  a 
new  record,  it  is  said,  completing  the 
comedy  at  the  Rothacker  studio  in 
four  and  one-half  hours. 


BILLY  WEST  WORKS 
ON  THIRD  KING  BEE 

FILM,  "THE  MILLIONAIRE" 

Billy  West,  the  King  Bee  comedian 
in  his  sixth  comedy,  now  approaching 
completion  at  the  Flushing  studios, 
plays  the  part  of  a  young  millionaire 
whose  wealth  and  social  position  in- 
volve him  in  all  sorts  of  difficulties 
with  all  sorts  of  people.  "The  Mil- 
lionaire" is  a  comedy  of  contrasts  in 
which  the  star  is  well  supported  by  a 
good  cast,  which  includes  Babe 
Hardy,  Leo  White  and  Bud  Ross. 


MR.  CICO  TOODLES  OF 
CAHILL-IGOE  FAME 
NOW  IS  AMONG  US 


Mr.  Cico  Toodles,  who  has  been 
appearing  in  the  "Herald's"  advertis- 
ing columns  lately,  with  a  word  or 
two  declaring  his  intention  of  coming 
in  and  settling  down  amongst  us,  has 
arrived.  And  this  is  the  message  he 
brings: 

He  hails  from  the  Cahill-Igoe  Com- 
pany, with  whom  you  are  acquainted. 
His  business  is  to  help  the  exhibitor 
through  the  summer,  by  directing  a 
forceful  appeal  to  the  children  of  the 
nation  and  through  them  to  the 
grown  folks. 

His  method  is  this:  the  Cahill-Igoe 
Company  have  designed  a  series  of 
thirty  cards,  which  are  known  as  Cico 
Toodles  cards.  Each  one  of  them 
contains  a  verse  and  an  accompany- 
ing illustration.  The  verse  is  one  of 
the  well  known  Mother  Goose  rhymes 
so  arranged  that  it  appeals  to  the 
reader  to  hasten  to  the  nearest  film 
show.    The  picture  has  a  like  appeal. 

There  is  room  on  the  face  of  the 
card  for  the  theater  name  and  the 
back  has  been  left  blank  for  the 
weekly  program  or  for  any  special 
announcement  the  theater  may  care 
to  make. 

The  distribution  plan  on  Cico  Too- 
dles cards  as  a  program  is  this:  those 
who  receive  them  will  save  them.  To 
further  instill  this  saving  idea  into 
the  public's  mind,  albums  have  been 
designed,  just  large  enough  to  hold 
the  entire  set  of  thirty.  These  can  be 
purchased  at  a  low  price  by  the  exhib- 
itor and  distributed  or  sold. 

In  a  number  of  tests  in  different 
neighborhoods  of  Chicago  the  Cico 
cards  have  proved  their  popularity 
beyond  even  the  expectations  of  the 
firm  publishing  them.  The  firm  is  ex- 
tremely confident  that  it  has  hit  upon 
a  novelty  that  will  prove  immensely 
popular  not  only  among  exhibitors 
but  with  the  public. 


SAMUEL  S.  HUTCHINSON 
LEAVES  CHICAGO  FOR 

N.  Y.  BY  AUTOMOBILE 

Samuel  S.  Hutchinson,  president  of 
the  American  Film  Company  of  Chi- 
cago and  Santa  Barbara  and  the  Sig- 
nal Film  Corporation  of  Los  Angeles, 
left  Chicago  this  week  by  automobile 
for  New  York  for  a  month's  business 
and  pleasure  trip.  Mrs.  Hutchinson 
accompanied  him.  Immediately  upon 
their  return  to  Chicago  Mr.  Hutchin- 
son will  leave  for  the  Pacific. 


EXHIBITORS  HERALD 


19 


FREULER  ENGAGES  ALBERT  CAPELLANI  TO  DIRECT 
JULIA  SANDERSON,  NOTED  STAGE  STAR,  FOR  MUTUAL 


MEREDITH  PICTURES 

PICKS  FIRST  SUBJECT 
OF  SEVEN  REEL  SERIES 


Producer  of  Many  Artistic  Productions  Widely  Known  to  Exhibitors 
Leaves   Clara    Kimball    Young    Corporation   to  Handle 
Broadway  Favorite ;  Play  Being  Selected 


Albert  Capellani,  recognized  as  one 
of  the  foremost  directors  of  the  silent 
drama,  has  been  engaged  by  John  R. 
Freuler,  president  of  the  Mutual 
Film  Corporation,  to  direct  for  the 
Empire  All  Star  Corporation,  the 
productions  of  Julia  Sanderson,  the 
latest  of 
the  Char- 
les Froh- 
man  stars 
to  be  add- 
ed to  Mu- 
tual's  "Big 
stars  on- 
ly" 

The  name 
of  Albert 
C  a  pellani 
is  familiar 
to  every 
e  x  hibitor 
in  the 
Unite  d 
States,  for 

ALBERT  CAPELLAXI      "  iS  ^ 
( Mutual)  ed  Wlth  a 

series  of 

successful  productions  extending  vir- 
tually from  the  infancy  of  the  indus- 
try. He  leaves  the  post  of  director- 
general  of  the  Clara  Kimball  Young 
Corporation  to  become  affiliated  with 
the  Mutual  organization. 


Career  Began  in  Paris 

Mr.  Capellani's  career  began  in  the 
Paris  studios  of  Pathe,  where  he  en- 
tered the  motion  picture  business  as 
an  assistant  cameraman.  His  produc- 
tions are  admittedly  among  the  best, 
from  the  standpoint  of  direction, 
that  have  been  shown  on  the  screen, 
and  ''The  Common  Law"  has  been 
pronounced  by  exhibitors  and  direct- 
ors one  of  the  most  perfectly  di- 
rected productions  staged  before  the 
camera. 

Care  in  Selection  of  Flay 

Arrangements  are  being  made  as 
rapidly  as  possible  for  the  produc- 
tion of  Miss  Sanderson's  first  pic- 
ture under  Mr.  Capellani's  direction. 
The  story  upon  which  her  initial  pro- 
duction is  to  be  based-  has  not  been 
finally  chosen,  because  of  the  extreme 
care  which  both  Mr.  Freuler  and 
Mr.  Capellani  are  taking  to  select  a 
vehicle  thoroughly  suited  to  the  star. 

Miss  Sanderson  has  just  deserted 
Broadway  to  appear  before  the  cam- 
era. She  enters  pictures  after  an  en- 
viable career  behind  the  footlights. 
One  of  her  biggest  successes  was 
with  DeWolf  Hopper  in  "Wang." 
and  among  her  recent  hits  have  been 
"The  Siren"  and  "The  Sunshine 
Girl." 


W.  H.  COTTON.  ARTIST, 
ENGAGED  BY  GOLDWYN; 

THIRD  TO  JOIN  GROUP 


J.  T.  CRONIN  RESIGNS 

N.  Y.  F.  I.  L.  M.  CLUB 

TO  JOIN  THE  COLORS 


Portrait  Painter  of  Note  Now  Work- 
ing on  Third  Jane  Cowl 
Production 

Considerable  strength  has  been 
added  to  the  Goldwyn  producing  staff 
through  the  addition  of  William  H. 
Cotton.  Mr.  Cotton  is  one  of  the 
most  successful  of  the  younger  Amer- 
ican artists,  having  already  achieved 
an  international  reputation  as  a  por- 
trait painter  and  won  distinction  as 
well  by  his  decorative  drawings  and 
tone  studies. 

In  the  Goldwyn  studios  his  services 
will  be  along  the  same  lines,  broadly 
considered,  as  those  of  Hugo  Ballin 
and  Everitt  Shinn,  whose  art  direc- 
tion has  strengthened  the  work  at  the 
Goldwyn  studios  during  the  last  four 
months. 

At  the  Goldwyn  studios  Mr.  Cotton 
has  begun  work  on  the  first  Jane  Cowl 
production,  the  filming  of  which  is 
making  progress  under  the  direction 
of  Arthur  Hopkins. 


Organization  Will  Elect  Delegates  to 
National  F.  I.  L.  M.  Convention 
in  Chicago  July  14  to  16 

At  the  last  meeting  of  the  Xew 
York  City  F.  I.  L.  M.  Club,  John  T. 
Cronin,  acting  secretary,  tendered  his 
resignation  to  join  the  colors.  By  an 
unanimous  vote  he  was  elected  an 
honorary  member  of  the  club.  The 
club  also  announced  delegates  would 
be  elected  at  the  next  meeting  to  at- 
tend the  F.  I.  L.  M.  Clubs'  National 
Convention,  to  be"  held  in  Chicago, 
July  14  to  16. 


"LUST  OF  THE  AGES," 

FIRST  OGDEN  PICTURE. 

PROGRESSES  IN  UTAH 


Work  is  progressing  rapidly  at  the 
Ogden  Picture  Corporation  studio,  in 
Ogden,  Utah,  on  the  first  production 
to  be  called  ''The  Lust  of  the  Ages." 


"A  Voice  from  the  Mist"  Is  Working 
Title  of  Story  Written  by  Miss 
Winnifred  Dunn 

The  Lois  Meredith  Pictures,  Inc., 
announces  that  the  concern  has  se- 
lected a  story  for  the  first  of  six 
seven^reel  productions  starring  Miss 
Meredith,  to  be  published  by  Super- 
lative Pictures  Corporation. 

The  story,  a  timely  subject,  written 
by  Miss  Winnifred  Dunn,  now  is  in 
the  hands  of  the  scenario  department. 
Miss  Meredith's  cast  is  being  rapidly 
assembled  and  work  will  begin  soon. 
William  Robert  Coleman  will  direct 
the  picture,  with  Marcel  Morhange  as 
technical  director.  Mr.  Morhange  is 
a  Frencii  director  of  the  old  school, 
and  has  been  recognized  for  his  work 
with  Fox  and  Selznick.  The  produc- 
tion and  laboratory  work  will  be  su- 
pervised by  A.  J.  Danziger. 

The  working  title  of  the  picture  will 
be  "A  Voice  from  the  Mist." 


"SEVEN  CUTEY  PUPS" 

IS   NEWEST  NOVELTY 

FILM  FOR  UNIVERSAL 

The  "Seven  Cutey  Pups,"  a  noveltv 
cartoon  being  distributed  on  the  Uni- 
versal program,  presents  a  distinct 
novelty,  it  is  said.  The  subjects  used 
are  the  noted  Colby  dogs,  which  were 
pictured  on  post  cards  all  over  the 
country  several  years  ago,  more  than 
twelve  million  having  been  sold  by 
Mr.  Colby  during  the  time  they  were 
in  vogue. 

The  pictures  were  made  by  a  spe- 
cial process  at  the  Rothacker  Film 
Manufacturing  Company's  plant,  Chi- 
cago, and  present  the  animation  of 
half-tone  cartoons. 


ASSOCIATION  BODY 

ON  WAR  CO-OPERATION 
MEETS  IN  N.  Y.  JUNE  22 

A  meeting  of  the  war  co-operation 
committee  of  the  Xational  Associa- 
tion of  the  Motion  Picture  Industry, 
Inc.,  will  be  held  in  the  association 
rooms,  Times  Building,  Xew  York, 
on  Friday,  June  22,  at  11  o'clock,  at 
which  time  George  Creel,  the  chair- 
man of  the  committee  on  public  in- 
formation recently  appointed  by 
President  Wilson,  will  outline  the  pur- 
poses of  the  committee. 

Various  ways  in  which  the  co- 
operation of  the  industry  is  desired 
will  be  set  forth. 


At' end  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


20 


EXHIBITORS  HERALD 


NOTED  RUSSIAN  STARS  DIRECTED  OWN  FILMS; 

SEEN  AS  INNOVATION  WHEN  SHOWN  ON  BROADWAY 


First  Plays  Imported  from  New  Republic,  Featuring  Theater  and 
Screen  Actors,  to  Introduce  New  Form  in  Production; 
Big   Ballets  Appear 


When  the  Russian  art  films  are  pre- 
sented in  New  York  with  the  leading 
national  actors  of  Moscow  and  Petro- 
grad in  the  principal  roles,  Broadway- 
ites  will  witness  one  marked  innova- 
tion from  the  usual  practice  of  Amer- 
ican studios,  it  is  announced. 

The  Russian  stars  direct  their  own 
plays.  Not  only  do  they  accept  or 
reject  with  absolute  finality  the  parts 
they  deem  congenial  or  unsuitable  to 
them  as  the  case  may  be;  not  merely 
do  they  study  the  roles  with  the  same 
attention,  in  fact,  as  in  the  stage 
plays,  but  they  rule  the  proceedings 
in  the  picture  studio  and  retain  entire 
freedom  of  action  as  to  expression  of 
their  individualities. 

Actors  Follow  Own  Bent 

The  logical  result  of  this  is  that 
there  are  no  dolls  nor  mannikins  in 
Russian  pictures.  The  artist  knows 
his  part  thoroughly,  picks  his  subor- 
dinates and  builds  the  structure  of  the 
play  as  intelligently  as  he  would  build 
up  a  spoken  production  at  the  Na- 
tional Dramatic  Theater  or  the  The- 
ater of  Arts.  In  Russia  there  is  a 
total  absence  of  "Register  scorn!" 
"Indicate  hate!"  "Fall  down  in  a 
faint!"  and  other  stereotyped  com- 
mands of  filmdom.  It  is  contended 
that  far  greater  heights  of  dramatic 
power  arc  attained  when  the  actors 
know  what  they  are  doing  and  follow 
their  own  bent  than  can  possibly  be 
attained  under  the  old  mechanical 
system  of  following  a  studio  director 
automatically. 

I.  I.  Mozjukhin,  Russia's  leading 
actor,  possesses  a  resourcefulness  of 
ideas,  a  broad  method  and  a  sweeping 
attack  that  cause  him  to  dominate  the 
screen  or  stage  plays  in  which  he  ap- 
pears. Some  notion  of  Mozjukhin's 
versatility  is  conveyed  by  the  fact  that 
he  will  be  presented  as  Kmita  in  Sien- 
kiewicz's  "The  Deluge,"  as  Nicholas 
Stravrogin  in  Dostoevsky's  "The 
Possessed,"  as  Hermann  in  Pushkin's 
"The  Queen  of  Spades,"  and  likewise 
in  the  leading  male  role  of  Tolstoi's 
"War  and  Peace." 

Cast  of  Stars 

With  Mozjukhin  in  the  film  plays 
are  associated  the  women  stars  who 
have  worked  with  him  in  the  stage 
plays  at  the  national  theaters  of  Mos- 
cow and  Petrograd.  The  other  big 
men  of  these  theaters  are  likewise 
associated  with  him  in  films.  A  cast 
made  up  of  one  star  and  a  lot  of 
nonentities  is  unheard  of.  A  number 
of  stars  collaborate  in  all  the  im- 
portant works.    For  example,  in  Leo- 


nid Andrieff's  "The  Dagger  Woman" 
are  presented  Mozjukhin  as  the  artist, 
Gzovskaia  in  the  title  role,  Panoff  as 
the  father  and  Karabanova  as  the 
sweetheart. 

The  three  greatest  dramatic  names 
among  the  women  are  Mmes.  Olga 
Gzovskaia,  Nadia  Lisenko  and  Vera 
Cholodnaia.  The  first  named  is  the 
Sarah  Bernhardt  of  Russia,  who  is 
young  and  has  been  crowned  with  the 
laurels  of  a  great  career  at  the  The- 
ater of  Arts,  Moscow,  where  Maeter- 


I.    I.    MOZJTKHIN,    NOTED  RUSSIAN 
FILM  STAR 

linck's  "The  Blue  Bird"  and  many 
other  masterpieces  were  first  pro- 
duced 

Great  "Vampire"  Appears 

The  great  "vampire"  of  the  Russian 
stage  is  Mme.  Lisenko.  Mme.  Lisen- 
ko played  at  the  National  Dramatic 
Theater  at  Moscow  prior  to  achiev- 
ing her  success  in  the  films.  Vera 
Cholodnaia  also  is  a  dramatic  player 
from  the  National. 

The  famous  ballet  russe  has  contri- 
buted much  to  Russian  films.  It  has 
carried  further  the  art  of  pantomime 
than  any  other  ballet  in  the  world, 
consequently  its  alliance  with  the  mo- 
tion picture  possesses  an  unusual 
significance.  In  Mme.  V.  A.  Karalli, 
prima  ballerina  of  the  Moscow  and 
Petrograd  ballet  russe,  and  Mme. 
Balasheva,  a  dancer  from  the  late  Im- 
perial ballet  of  Moscow,  the  films  have 
acquired  the  services  of  two  noted 
ballet  artists.    Besides  these  and  other 


stars,  hundreds  of  the  ensemble  dan- 
cers from  the  famous  ballet  are  also 
used  in  the  picture  studios. 


PRESIDENT'S  DOUBLE 

APPEARS  IN  ESSANAY 

FILM  WITH  WASHBURN 

"President  Wilson  of  Filmland" 
makes  his  debut  in  Bryant  Wash- 
burn's forthcoming.  Essanay  feature, 
"The  Man  Who  Was  Afraid."  This 
person  is  said  to  be  the  closest  resem- 
blance to  the  nation's  chief  executive 
ever  shown  on  the  screen. 

The  photodrama  is  an  adaptation  of 
Mary  Brecht  Pulver's  patriotic  story 
of  the  same  name,  published  in  the 
Saturday  Evening  Post.  It  hinges  on 
the  President's  call  to  arms.  A  man 
to  resemble  Mr.  Wilson  signing  the 
proclamation  was  necessary  for  the 
production. 

P.  H.  Westphal,  a  hotel  clerk,  from 
Lafayette,  Ind.,  delineates  the  role  of 
President  Wilson.  The  production  is 
scheduled  for  publication  through 
K-E-S-E,  June  2. 

Bryant  Washburn  appears,  in  the 
role  of  a  national  guardsman  who  is 
afraid  to  answer  the  President's  call, 
owing  to  the  influence  of  his  mother. 
His  friends  call  him  "Slacker"  and  the 
girl  he  loves  spurns  him.  Pained  by 
taunts,  he  disregards  his  mother's 
protestations  and  hurries  to  the  front. 
He  distinguishes  himself  in  battle, 
even  more  so  than  do  the  erstwhile 
friends  who  had  branded  him  a  cow- 
ard. Thus  he  redeems  himself  and 
wins  the  girl  he  loves. 

The  production  has  a  screen  time 
of  sixty-five  minutes. 

ROTHACKER  FILM  CO. 

MEMBERS  SUBSCRIBE 

$4,000  TO  U.  S.  LOAN 

Among  the  Chicago  firms  which 
contributed  to  make  the  government's 
first  popular  war  credit  a  success  was 
the  Rothacker  Film  Manufacturing 
Company,  the  members  of  which  sub- 
scribed $4,000  to  the  Liberty  Loan. 
The  concern  plans,  it  is  announced, 
to  do  equally  as  well  on  the  next  sub- 
scription. 


W.  R.  COLEMAN  WILL 

DIRECT    THE  INITIAL 

MEREDITH  PHOTOPLAY 

William  Robert  Coleman,  formerly 
connected  with  Biograph,  Selig  and 
other  producing  organizations,  has 
been  engaged  to  direct  the  first  of 
six  productions  starring  Lois  Mere- 
dith and  bearing  the  star's  name  as  a 
trade  brand. 

The  first  story  for  Miss  Meredith 
has  been  selected  and  Mr.  Coleman, 
co-directing  with  Marcel  Morhange, 
soon  will  start  work. 


EXHIBITORS  HERALD 


21 


BESSIE  BARRISCALE  HAS  ROLE  OF  ORPHAN  IN 

"ROSE  O'  PARADISE";  KERRIGAN  TO  START  WORK 


Feminine  Star  Now  Works  on  Initial  Film  Under  Own  Brand  to  Be 
Published  Through  Paralta  Plays,  Inc. ;  "A  Man's 
Man"  Is  Big  Romance 


Bessie  Barriscale  now  is  engaged  in 
her  own  production  of  the  screen  ver- 
sion of  Grace  Miller  White's  novel, 
"Rose  o'  Paradise."  James  Young  is 
directing  her.  The  production  will  be 
ready  for  publication  through  Paralta 
Plays,  Inc.,  in  August. 

Miss  Barriscale  plays  the  character 
of  "Jinnie,"  or  Virginia  Singleton. 
"Jinnie"  is  an  orphan  who  loves  kit- 
tens, plays  an  old  violin  and  is  heiress 
to  a  fortune.  An  uncle,  Jordan  Morse, 
is  her  heir.  The  crux  of  the  story 
hinges  on  his  efforts  to  obtain  her 
money  and  a  love  affair  between  her 
and  Theodore  King,  a  young  Vir- 
ginian, who  nearly  loses  his  life  in 
her  defence. 

Hartford  in  Heavy  Role 

David  M.  Hartford,  who  is  known 
through  his  association  with  Triangle 
as  superintendent  of  production  at  the 
Culver  City  studios,  is  playing  the 
heavy  role  of  Jordan  Morse,  in  Miss 
Barriscale's  support. 

Howard  Hickman  is  impersonating 
the  role  of  Theodore  King.  Mr. 
Hickman  made  his  initial  appearance 
on  the  screen  after  a  long  stage  career 
in  the  Lasky  production  of  the  "Circus 


GOLDWYN  CORP.  STARS 

TO  MAKE  FILM  PLAYS 
IN  N.  Y.  ARDEN  STUDIOS 

Arrangements  have  just  been  con- 
cluded between  Goldwyn  Pictures 
Corporation,  the  company  that  has 
Mae  Marsh,  Mary  Garden,  Maxine 
Elliott,  Jane  Cowl  and  Madge  Ken- 
nedy, and  the  Arden  Studios  of  599 
Fifth  avenue,  New  York,  whereby 
that  group  of  players  will  work  be- 
fore the  camera. 

The  Arden  Studios  have  several 
bases  for  their  reputation  throughout 
the  decorative  and  art  worlds.  They 
are  conducted  by  Miss  Elizabeth 
Averill,  a  niece  of  Mrs.  E.  H.  Harri- 
man,  and  Mrs.  John  W.  Alexander, 
widow  of  one  of  America's  greatest 
painters,  whose  contributions  to  the 
nation's  permanent  art  will  make  his 
reputation  more  enduring  as  time 
passes. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


Man."  He  was  then  engaged  by  Tri- 
angle, with  whom  he  was  cast  for  a 
wide  range  of  characters. 

J.  Warren  Kerrigan,  who  recently 
made  a  12,000  mile  tour  of  motion 
picture  theaters,  now  is  preparing  the 
preliminary  work  before  starting 
"A  Man's  Man." 

The  locale  of  the  scenes  in  Kerri- 
gan's new  vehicle  are  a  railroad  sta- 
tion in  the  Arizona  desert,  Denver, 
New  Orleans  and  a  Central  American 
republic  called  Sobranto,  which  is  on 
the  verge  of  revolution. 

The  story  concerns  a  big  adventure 
of  a  picturesque  American,  who  meets 
with  a  great  romance. 

Lois  Wilson,  who  won  high  praise 
for  her  work  in  many  special  feature 
productions,  is  Mr.  Kerrigan's  leading 
woman.  She  plays  the  role  of  Dolores 
Ruey.  Eugene  Pallette  plays  the  role 
of  Captain  Benivedo;  Harry  Von 
Meter,  Ricardo  Ruey;  Edward  Coxen, 
Tom  Cafferty,  alias  Don  Juan  Cafer- 
tero,  and  Ida  Lewis  the  important 
character  part  of  Mother  Jenks,  the 
proprietress  of  a  cantina  in  the  capital 
of  a  Central  American  republic.  Mr. 
Kerrigan  plays  the  role  of  John  Stuart 
Webster,  a  western  mining  engineer. 


GAIL  KANE'S  NEXT 

MUTUAL  FEATURE  IS 

"FOR  THE  FAMILY  NAME" 

Dramatic  Story  Offers  Star  Oppor- 
tunities for  Strong  Emo- 
tional Acting 

"For  the  Family  Name"  has  been 
chosen  as  Gail  Kane's  next  vehicle 
for  publication  through  Mutual.  This 
is  from  a  scenario  written  especially 
for  Miss  Kane  by  Dan  F.  Whitcomb, 
a  fiction  writer. 

The  story  of  "For  the  Family 
Name"  affords  Miss  Kane  an  oppor- 
tunity for  strong  emotional  acting.  It 
is  based  on  the  efforts  of  a  young 
wife  to  keep  secret  her  knowledge  of 
a  family  murder  and  the  dreadful 
mental  agony  and  strain  which  she 
undergoes  until  she  is  rendered  tem- 
porarily insane.  Her  actions  lead  to 
the  belief  of  her  husband  and  father, 
as  well  as  the  detectives,  that  she  is 
herself  the  murderer.  A  clever  climax 
exonerates  her,  however,  and  restores 
the  faith  of  her  family  in  her. 

Gail   Kane,  the   star,  is  the  only 


woman  lead  in  the  cast.  Five  men 
play  the  principal  roles — Lewis  J. 
Cody,  Henry  A.  Barrows,  James  Far- 
ley, Robert  Klein  and  Ashton  Dear- 
holt. 


"WHAT  OF  YOUR  BOY?" 

SEVEN  REELER  OFFERED 

BY  CAMERAGRAPH  CO. 

Feeling  that  the  answer  to  Ameri- 
ca's query  concerning  the  military 
situation  would  make  an  interesting 
and  compelling  picture,  the  Cam- 
eragraph  Film  Manufacturing  Com- 
pany, through  General  Manager 
Frank  R.  Abrams,  has  had  Col.  Se- 
bastian C.  Jones,  U.  S.  A.,  an  expert 
in  methods  of  military  training  for 
young  men,  contribute  his  ideas  for 
the  concern's  newest  production, 
"What  of  Your  Boy?" 

Col.  Jones,  who  is  now  supervising 
the  military  training  at  an  important 
academv,  has  spent  the  major  portion 
of  his  life  preparing  men  along  mili- 
tary lines. 

"What  of  Your  Boy?"  was  pro- 
duced in  seven  reels  and  what  hap- 
pened to  the  boy  under  training  has 
been  filmed  from  every  angle.  To 
make  the  picture  easy  for  the  motion 
picture  exhibitor  to  show  at  any  time, 
regardless  of  whether  a  feature  was 
on  the  dav's  bill  or  not,  the  Camera- 
graph  Film  Manufacturing  Company 
reduced  the  seven  reels  to  three,  giv- 
ing the  gist  of  the  proposition  from 
start  to  finish. 

Cameragraph  has  arranged  to  se- 
cure for  the  exhibitor  publicity  co- 
operation from  his  leading  civic  and 
patriotic  orcanizations  when  he  books 
"What  of  Your  Boy?"  Mr.  Abrams 
is  booking  the  picture  in  New  York 
State  direct  from  his  own  offices  at 
140  West  44th  Street,  New  York  City. 
State  rights  for  the  rest  of  the 
countrv  and  the  rest  of  the  world  are 
being  disposed  of  by  the  Victoria 
Feature  Films,  220  West  42nd  Street, 
Xew  York  City. 


OUR  PLATFORM 

"There  is  but  one  course  to 
take  if  the  exhibitors'  organiza- 
tion is  ever  to  attain  its  right- 
ful place  in  the  industry:  there 
must  be  a  thorough  house- 
cleaning  of  men  and  methods 
and  the  old  parasitical  system 
of  making  the  league  a  poach- 
ing ground  for  a  few  selfish 
individuals  must  be  forever 
abandoned." 

— From   HERALD  editorial,  May  19, 
1917. 


22 


EXHIBITORS  HERALD 


LASKY  NAMES  GALAXY  OF  STARS  AND  STORIES 

BY  NOTED  AUTHORS  FOR  SUMMER  ACTIVITIES 


HOSPITALS  ON  FIRING 

LINE  ARE  SHOWN  IN 

"HEROIC  FRANCE"  FILM 


Plans  to  Set  Example  in  Production  of  Better  Features  with  Material 
from  Pens  of  Great  Writers ;  Producer  Leaves 
New  York  for  Coast 


Before  his  departure  for  California 
last  week  from  New  York,  Jesse  L. 
Lasky,  in  charge  of  production  of 
Famous  Players-Lasky  pictures,  an- 
nounced his  plans  for  the  summer  and 
fall,  under  the  new  "star  series"  se- 
lective booking  plan. 

The  following  stars  he  stated 
would  appear  in  forthcoming  Famous 
Players-Lasky  productions:  Mar- 
guerite Clark,  Pauline  Frederick,  Bil- 
lie  Burke,  Madame  Petrova,  Julian 
Eltinge,  Fannie  Ward,  Jack  Pickford, 
Louise  Huff,  Vivian  Martin,  Sessue 
Hayakawa,  George,  Beban,  Wallace 
Reid  and  Ann  Pennington. 

Mr.  Lasky  plans  to  do  everything 


production  of  better  features,  and 
with  this  end  in  view,  he  has  ob- 
tained the  rights  to  the  best  works 
of  many  of  the  greatest  authors  and 
playwrights  of  the  past  and  present. 

Among  those  who  appear  in  the 
company's  first  announcement  are  the 
names  of  Mark  Twain,  Sir  Arthur 
Wing  Pinero,  W.  Somerset  Maugham, 
George  Broadhurst,  Carolyn  Wells, 
Mary  Roberts  Rinehart,  Owen  John- 
son, Wallace  Irwin,  Gellett  Burgess, 
Charles  Kenyon,  Beulah  Marie  Dix 
and  Hector  Turnbull. 

The  plays  and  writings  of  these 
authors  are  recognized  as  being 
among    the    finest    contributions  to 


possible   to   set   an   example  in   the.  present-day  literature. 


WILLIAM  RUSSELL  BATTLES  AL  KAUFFMAN,  FIGHTER. 
IN  CALIFORNIA  ARENA  FOR  SCENES  IN  NEW  FILM 


Big   Crowd   at   Ringside  in   Athletic   Park,   Santa   Barbara,  Sees 
American-Mutual  Star  Fight  Heavyweight  for 
Color  in  "Pride  and  the  Man" 


Through  an  invitation  issued  to  the 
public  by  the  American  Film  Com- 
pany, a  big  crowd  of  Californians  re- 
cently gathered  about  a  ring  con- 
structed in  Athletic  Park,  Santa 
Barbara,  Cal.,  and  witnessed  a  box- 
ing contest  between  William  Russell, 
the  American  star,  and  Al  Kauffman, 
a  well  known  Pacific  Coast  heavy- 
weight pugilist.  The  fight  was  staged 
for  real  color  in  the  forthcoming 
American  production  entitled  "Pride 
and  the  Man." 

In  the  motion  picture  Russell 
knocks  out  Kauffman,  but  after  the 
camera  had  secured  the  necessary 
scenes  for  the  film,  the  fight  con- 
tinued, but  took  on  a  different  aspect. 
Kauffman,  it  is  said,  gave  Russell  a 
fast,  fierce  battle. 

Russell  claims  the  American 
amateur  heavyweight  championship, 
which,  it  is  stated,  he  won  under  the 
banner  of  the  N.  Y.  Athletic  Club. 

For  his  fight  with  Kauffman,  Rus- 
sell trained  himself  into  the  pink  of 
condition  by  work  on  the  roa<l  and  in 
the  gymnasium. 

The  film,  however,  is  not  a  prize 


ring  subject.  The  boxing  contest  is 
only  incidental  to  a  wholesome  ro- 
mance, in  which  Russell  stars. 


Men  Shattered  in  Fray  Shown  Being 
Rushed  to  Aid  Stations  Near 
First  Trenches 

Views  of  field  dressing  stations, 
close  up  to  the  firing  line  on  the 
Somme  front  in  France,  with  hun- 
dreds of  men  being  rushed  to  the 
emergency  operating  rooms  by 
stretcher  bearers,  are  among  the  most 
interesting  of  the  scenes  in  "Heroic 
France,"  the  eight-reel  war  picture  be- 
ing issued  by  Mutual. 

The  field  resting  stations  are  estab- 
lished as  near  as  possible  to  the  firing 
line.  They  are  equipped  as  thoroughly 
as  possible,  considering  that  they  are 
but  temporary,  and  wounded  soldiers 
are  carried  directly  from  the  battle 
line  to  the  doctors  and  nurses,  who 
care  for  their  immediate  injuries  and 
pass  them  on  to  the  rear  as  rapidly 
as  the  ambulances  can  transport  them 
to  the  field  hospitals. 

There  are  men  so  badly  torn  with 
shell  fragments  that  they  are  beyond 
human  aid.  There  are  others  hor- 
ribly wounded,  whose  injuries  can 
only-  be  dealt  with  in  the  permanent 
hospitals  in  the  rear,  but  the  great 
majority  of  wounded  are  given  treat- 
ment that  saves  theSr  lives,  right  there 
in  the  first  aid  station,  300  yards  from 
the  firing  line. 


RUSSELL  FIGHTS  HEAVYWEIGHT  FOR  FILM  REALISM 


American  Star  Battles  Al  Kauffman.  a  Well  Known  Pugilist,  in  Santa  Barbara,  Cal.,  Ring 
Before  Big  Crowd  to  Secure  Color  for  Forthcoming  Production.  Russell  Is  on  the  Left, 
Against  the  Ropes  (American) 


Alice  Brady  in 

"THE  DIVORCE  GAME" 

World  comedy-drama;  five  parts;  published  June  25 

As  a  whole  _  Entertaining 

Story     Pleasing 

Star       Excellent 

Support       Plenty 

Settings     -  Ample 

Photography   _  _  Clear 

It  the  success  of  "The  Divorce  Game"  can  be  judged 
by  the  audiences  at  the  La  Salle  Theater,  in.  Chicago, 
exhibitors  who  are  on  the  lookout  for  successes  can  book 
this  production  with  confidence.  It  is  a  somewhat  differ- 
ent picture  from  the  usual  run  of  World  offerings. 

Miss  Brady  does  some  of  her  best  work  as  the  wife 
of  a  spendthrift  minus  a  substantial  bank  account.  John 
Bowers'  interpretation  of  the  spendthrift  is  all  that  it 
should  be.  Arthur  Ashley  is  a  most  valuable  addition  to 
this  cast,  and  he  is  given  an  excellent  opportunity  to  dis- 
play his  ability  as  a  comedian.  Kate  Lester,  Joseph  Her- 
bert, John  Drumier  and  Marie  Lavarre  all  do  justice  to 
their  parts.  Travers  Vale  directed  the  picture.  The  story 
is  from  Leo  Ditrichstein's  play  "Mile.  Fifi." 


LEFT    TO    RIGHT— MARIE     LAVARRE,    ARTHUR  ASHLEY, 
ALICE  BRADY  AND  JOHN'  BOWERS  IN  A  SCENE 
FROM  "THE  DIVORCE  GAME"  (World) 


The  story:  The  De  Sallures  are  very  much  in  need 
of  money.  Mother-in-law  has  twice  paid  their  debts  and 
refuses  to  have  anything  further  to  do  with  them.  A 
clause  in  Florence  De  Sallure's  dowry  provides  that  only 
at  the  time  she  becomes  a  divorcee  or  a  widow  can  she 
dispose  of  her  dowry  as  she  pleases. 

So  Paul  and  Florence  decide  to  get  a  divorce,  Flor- 
ence  to  use  her  dowry  to  pay  off  their  debts,  and  then 
remarry.  However,  Florence's  mother  overhears  their 
plans,  and  when  Florence  complains  to  her  mother  of 
Paul's  behavior,  mother  only  laughs. 

After  Florence  and  Paul  have  a  real  quarrel  over  Fifi 
Dupet,  an  actress,  and  Florence  pretends  to  elope  with 
Jean,  Florence's  mother  wakes  up  to  the  true  state  of 
affairs  and  agrees  to  pay  SO  per  cent  of  their  debts,  and 
the  creditors  are  satisfied. 


George  Walsh  in 

"SOME  BOY" 

Fox  comedy-drama;  five  parts;  published  June  25 


As   a  whole.  _  Rambling 

Story   _  _  _    Amusing 

Star   _  Good 

Support   _   Adequate 

Settings   _  Pleasing 

Photography     Good 


This  is  a  comedy-drama  with  the  accent  on  the 
comedy.  It  is  another  one  of  those  rambling  stories 
made  to  the  five-reel  measure  to  exploit  the  athletic 
Mr.  Walsh.  In  it  he  jumps  over  sofas,  tables  and  hedges, 
and  throws  men  about  at  his  pleasure.  The  story  is  too 
slight  to  hold  interest,  and  the  action  is  slow,  with  Mr. 
Walsh  ever  in  the  limelight. 

The  story  "Joyous"  Johnson  disobeys  his  father's 
wish  that  he  give  up  baseball,  and  is  expelled  from  school 
after  winning  the  game  in  the  ninth  inning.  He  secures 
a  job  as  press  agent  for  a  fashionable  summer  hotel,  and 
in  order  to  put  the  hotel  prominently  before  the  public 
he  dresses  up  as  a  rich  widow  and  parades  around  the 
grounds.  Several  men  fall  in  love  with  him.  He  then 
steals  a  lady's  jewels,  and  when  this  gets  into  the  papers 
he  loses  his  job.  On  shipboard  he  works  as  a  waiter  and 
gets  acquainted  with  the  beautiful  young  lady  from  whom 
he  has  stolen  a  necklace,  who  takes  him  to  her  Texas 
ranch.  They  arrive  there  just  in  time  to  save  the  ranch 
from  "Joyous"  Johnfcon  Sr..  which  is  accomplished  only 
by  Mr.  Walsh  climbing  the  second-story  window  of  the 
courthouse. 


Charles  Ray  in 

"THE  CLODHOPPER" 

Kay  Bee-Triangle;  five  parts;  published  June  17 

As  a  whole    _  Exceptionally  good 

Story   Clean  and  wholesome 

Star   _    Excellent 

Support   -    Does  fine  work 

Settings   _  Effective 

Photography     -  _   Clear 

As  in  "The  Pinch  Hitter,"  which  recently  was  such  a 
success,  Charles  Ray  again  assumes  the  role  of  a  poor 
country  boy  who  makes  good,  this  time  capitalizing  on 
his  awkwardness.  The  story  was  written  by  Monte  M. 
Katterjohn,  and  is  an  admirable  vehicle  for  the  Triangle 
star. 

Winsome  Margery  Wilson  plays  opposite  Mr.  Ray,  and 
a  small  but  capable  cast  surrounds  them.  The  direction 
and  photography  are  both  very  good. 

The  story:  Isaac  Nelson  is  the  tight-fisted  president 
of  a  country  bank  and  the  owner  of  a  small  farm,  which 
his  son  Nelson  cultivates  from  morn  till  night.  The  son 
wears  his  father's  cast-off  clothes  and  seldom  gets  a  day 
off.  Even  his  Sundays  are  denied  him.  His  mother  saves 
a  few  pennies,  however,  and  buys  her  boy  a  mail-order 
suit,  and  Everett  goes  to  a  Fourth  of  July  picnic.  The 
father,  returning  from  town,  sees  his  wife  in  the  field 
doing  the  son's  work.  He  thrashes  Everett,  and  the  boy 
leaves  home.  In  the  city  he  applies  for  a  job  as  janitor 
at  a  theater,  but  his  odd  make-up  attracts  the  stage 
manager,  and  he  signs  up  at  $200  a  week  for  forty  weeks 
to  do  a  country  dance,  called  the  "clodhopper  glide."  The 
act  proves  a  success,  and  when  there  is  a  run  on  father's 
bank,  Everett  returns  home,  saves  the  bank  and  marries 
the  little  girl  on  the  next  farm. 


24 


EXHIBITORS  HERALD 


Christine  Mayo  in 

"WHO'S  YOUR  NEIGHBOR?" 

Master  Drama  Features,  Inc.,  drama;  seven  parts; 
state  rights 


As  a  whole   Illuminating 

Story    —    Dynamic 

Cast        Splendid 

Settings       ....Lavish 

Photography    Excellent 


Wiilard  Mack's  story,  directed  and  adapted  by  S.  Ran- 
kin Drew,  forming  the  production  entitled  "Who's  Your 
Neighbor?"  is  a  direct  plea  for  districted  vice  to  protect 
public  morals.  This  is  a  tense,  impassioned  story  in 
which  a  splendidly  logical  sequence  of  dramatic  circum- 
stances hypnotically  sifts  from  all  directions  the  few 
people  who  are  obliged  to  face  facts  and  pay  the  penalty 
for  ill-advised  reform.  The  subtitles  are  superlatively 
characteristic. 

The  cast  deserves  great  credit  for  the  interpretation  of 
the  story.  Christine  Mayo  as  the  scarlet  woman  is  clever 
and  convincing.  Anders  Randolf  as  Harding  gives  a 
magnificent  performance.  William  Sherwood  as  the  son 
gives  to  the  part  a  buoyant  and  youthful  viewpoint  and 
a  direct  method  that  gains  sympathy.  Evelyn  Brent  as 
Betty  is  direct,  girlish  and  sincere.  This  capable  cast 
also  includes  Frank  Morgan,  Gladys  Fairbanks,  Mabel 
Wright  and  Franklyn  Hanna. 

The  picture  is  bound  to  have  great  success.  It 
throws  a  bright  light  on  a  dark  subject. 

The  story:  Mrs.  Bowers,  a  woman  who  insists  upon 
looking  at  life  only  as  she  sees  it,  succeeds  in  getting  a 
law  passed  which  breaks  up  the  tenderloin  district. 

The.  women  are  scattered  throughout  the  city,  taking 
up  quarters  in  first-class  hotels  and  apaitment  houses. 
Hattie  Fenshaw  establishes  herself  as  the  mistress  of 
Bryant  Harding.  Their  apartment  is  next  door  to  Mrs. 
Bowers'.  Mrs.  Bowers  admires  the  soulful  eyes  of  her 
neighbor  and  makes  friends  with  her.  Hattie  has  already 
caused  the  breaking  of  the  engagement  of  Harding's 
daughter,  who  uses  her  divorced  mother's  maiden  name. 
Dudley  Carleton,  the  fiance,  has  a  strong  revulsion  of 
feeling  and  escapes  further  entanglement  until  the  influ- 
ence of  drink  breaks  down  his  resolution  never  to  see 
Hattie  again.  Harding's  young  college  son,  with  a  wild 
desire  to  see  life  in  the  city,  is  introduced  to  Hattie  dur- 
ing Harding's  absence  from  the  city.  Hattie  telephones 
for  Betty  (Harding's  daughter)  to  come  to  sew  for  her. 
Mrs.  Bowers  has  been  responsible  for  the  introduction. 
Betty  hurries  over,  anxious  to  make  a  little  money.  She 
is  introduced  to  her  own  brother  under  an  assumed  name 
and  is  still  in  the  apartment  when  Harding  returns  unex- 
pectedly. In  a  fury  he  nearly  kills  Carleton  and  shoots 
Betty  after  knocking  Hattie  into  unconsciousness.  Mrs. 
Bowers,  with  a  party  of  tourists  out  to  inspect  condi- 
tions, hears  the  shot  and  rushes  in  to  see  the  havoc  her 
reform  movement  has  wrought  in  the  lives  of  her 
neighbors. 


SELIG  WORLD  LIBRARY 

The  days  of  George  Washington  and  other  historical 
events  are  recorded  in  the  current  issue  of  the  Selig  World 
Library  and  exhibitors  should  find  it  a  pleasing  as  well  as 
entertaining  edition  to  any  program. 

Items  of  interest  recorded  are  the  historical  hotel 
and  the  Carlyle  house  in  Virginia  at  which  Washing- 
ton spent  considerable  time.  An  interesting  feature  is 
the  human  chess  board.  A  large  board  is  shown  on  which 
the  figures  are  human.  "Where  Uncle  Sam  Makes  His 
Money"  and  "The  Home  of  the  Seal"  are  two  other  in- 
teresting topics. 


Mabel  Trunnelle  in 

"THE  GHOST  OF  OLD  MORRO" 

Edison-K-E-S-E  drama;  five  parts;  published  June  25 


As  a  whole  Well  done 

Story   _  _     Unusual 

Star     „  _  Good 

Support   _  ....  Ample 

Settings     In  keeping 

Photography     _  Splendid 


"The  Ghost  of  Old  Morro"  is  a  well  done  production. 
The  photography  and  tinting  are  excellent.  The  acting 
has  been  well  taken  care  of.  Helen  Strickland's  work 
stands  out  especially  and  her  interpretation  of  Old  Morro 
has  left  little  to  criticise. 

The  story  is  not  of  the  most  cheerful  nature  since 
the  three  characters  whom  every  one  would  like  to  see 
live  happily  ever  after  are  killed.  But  the  story  is  excit- 
ing and  because  of  its  unusualness  and  different  ending 
it  should  win  favor. 

Helen  Strickland,  Mabel  Trunnelle  and  Robert  Con- 
ness  do  good  work  in  important  roles. 

The  story:  Old  Morro  makes  her  livelihood  by  ex- 
torting large  sums  from  men  for  whom  she  does  small 
favors.  She  has  a  daughter  living  at  a  convent,  but  this 
daughter  knows  nothing  of  the  world  and  very  little  con- 
cerning her  mother's  life.  One  night  the  gates  of  the 
convent  are  left  open  and  the  girl  goes  to  her  mother's 
home.  Here  she  meets  an  officer  and  when  Old  Morro 
sees  that  both  are  infatuated  she  pays  to  have  the  officer 
slain.  However,  the  slayer  kills  the  daughter.  When  Old 
Morro  learns  that  her  daughter  has  been  killed  she  sets 
out  to  kill  the  officer.  On  the  top  of  huge  rocks  the  two 
struggle  and  finally  roll  off  into  the  sea.  And  each  night 
thereafter  the  ghost  of  Old  Morro  keeps  solemn  watch 
over  the  sea. 


Harold  Lockwood  in 

"THE  HAUNTED  PAJAMAS" 

Yorke-Metro  comedy-drama;  five  parts;  published  June  11 


As  a  whole     Mediocre  ; 

Story   -...Imprcjirajsfe 

Star     -  „:_"... Fair 

Support   _   Incapable 

Settings   -   Appropriate 

Photography   _     Clear 


Harold  Lockwood  does  only  fair  work  in  this  story, 
which  is  poorly  handled  and  which  is  utterly  improbable 
and  impossible. 

If  the  spectators  can  forget  that  they  are  human  and 
that  the  events  as  vizualized  are  not  ridiculous,  then  they 
will  find  the  subject  an  entertaining  one.  It  is  doubtful 
if  many  audiences  will  enjoy  "The  Haunted  Pajamas." 

Carmel  Meyers  is  given  a  role  in  which  she  might  win 
for  herself  great  credit,  but  her  handling  of  it  is  so  weak 
that  it  sags.  Harold  Lockwood  is  fair  and  without  him 
the  production  would  have  no  appeal  at  all.  Others  in 
the  cast  are  Ed  Sedgwick,  Lester  Cuneo,  Paul  Willis, 
Harry  De  Roy,  Helen  Ware,  William  DeVaull  and  Goro 
Kino.  The  play  is  adapted  from  the  novel  by  Francis 
Perry  Elliott  and  directed  by  Fred  J.  Balshofer. 

The  story:  Richard  Hudson  receives  a  pair  of  haunted 
pajamas,  and  when  Francis  Billings  comes  to  stay  all 
night  at  Richard's  house  he  is  given  the  pajamas.  As  soon 
as  Francis  is  attired  in  the  pajamas  he  is  transformed 
into  the  person  of  Frances  Kirkland.  Richard  falls  in  love 
with  Frances,  and  Billings,  not  knowing  that  he  (Billings) 
has  assumed  the  appearance  of  a  girl,  cannot  account  for 
Richard  Hudson's  strange  actions.  Later  Richard  meets 
the  real  Frances  and,  after  an  embarrassing  and  exciting 
courtship,  finally  wins  her  as  his  wife.  It  is  then  that  he 
learns  that  the  pajamas  are  haunted  and  that  the  Francis 
he  had  met  in  silk  pajamas  was  not  the  Frances  he  had 
married. 


EXHIBITORS  HERALD 


25 


Dorothy  Phillips  in 

"FIRES  OF  REBELLION" 

Bluebird  drama;  five  parts;  published  July  2 

As  a  whole  Interesting 

Story   _  _  Holds 

Star   -a    Excellent 

Support     Very  good 

Settings   _  Adequate 

Photography   _     Clear 

"Fires  of  Rebellion,"  a  five-reel  Bluebird  feature 
written  and  directed  by  Ida  May  Park,  presents  an  inter- 
esting story  which,  while  not  strikingly  new  in  plot,  should 
prove  a  fair  attraction.  It  is  the  story  of  a  poor  factory 
girl  who  attempts  to  escape  from  the  sordidness  of  her 
environments  by  going  to  the  city,  thinking  therein  lies 
her  happiness. 

Dorothy  Phillips,  in  the  leading  role,  should  win  an 
audience,  and  William  Stowell,  as  John  Blake,  is  a  con- 
vincing hero.  The  photography  and  direction  are  all  that 
could  be  desired. 


inc  story:  Madge  Garvey  and  her  father  are  em- 
ployed in  a  shoe  factory.  Madge's  sister's  husband  is  dis- 
charged by  the  new  foreman,  John  Blake,  and  in  a  fight 
with  Blake  is  killed.  Blake  falls  in  love  with  Madge  and 
she  consents  to  marry  him.  The  day  before  the  wedding 
she  goes  to  New  York,  lured  by  a  girl  chum  and  a  desire 
to  get  away  from  Sackville  and  its  squalor.  There  she 
finds  life  vastly  different.  She  poses  for  an  artist  and  is 
invited  to  his  apartment  late  one  night,  where  he  at- 
tempts to  force  his  attentions  upon  her.  Blake,  in  the 
meantime,  helps  her  sister  through  her  illness,  and  the 
family  moves  into  the  newly  furnished  home  he  had  pro- 
vided for  his  bride.  Seeing  a  picture  of  Madge  in  a  paper, 
in  which  she  is  scantily  clad,  he  determines  to  go  to  the 
city  and  save  her.  He  seeks  her  at  the  artist's  apartment 
and  rescues  her  as  she  lies  fainting  in  the  painter's  arms. 
Blake  marries  her  and  they  return  home. 


GEORGE  COWL  DIRECTS  ALICE  BRADY 

IN  "BETSY  ROSS"  IN  PLACE  OF  VALE 


George  Cowl  now  is  directing  "Betsy  Ross,"  the  latest 
Alice  Brady  photoplay  for  World  Pictures,  in  place  of 
Travers  Vale.  A  fine  strain  of  patriotic  heroism  runs 
through  this  drama  of  Colonial  times,  and  Miss  Brady 
in  the  role  of  the  maker  of  the.  first  star  spangled  flag 
is  said  to  be  at  her  very  best. 


Douglas  Fairbanks  in 

"WILD  AND  WOOLLY" 

Artcraft  Pictures  Corporation  comedy-drama;  five  parts; 
published  June  24 

As  a  whole      Thrilling 

Story   „    Adventurous 

Star     Daring 

Support   „  _  Capable 

Settings       Suitable 

Photography      Fine 

The  second  production  from  the  hands  of  the  Fair- 
banks-Emerson-Loos trio,  entitled  "Wild  and  Woolly," 
transcends  everything  they  have  ever  done  before.  The 
story,  which  was  suggested  by  Horace  B.  Carpenter,  has 
an  amusing  and  popular  theme.  It  deals  with  the  wide- 
spread notion  that  the  West  still  is  in  a  primitive  condi- 
tion. With  Anita  Loos'  delightful  subtitles  and  John 
Emerson's  artistic  direction,  this  pair  have  evolved  a 
splendid  vehicle  for  Douglas  Fairbanks.  There  are  many 
new  and  exciting  situations,  also  bucking  bronchos,  rope 
twirling,  real  cowboys,  shooting  and  desperadoes. 

The  scenes,  which  are  laid  in  New  York,  California 
and  Arizona,  were  filmed  in  the  actual  atmosphere.  In 
the  charming  ingenue  Eileen  Percy,  Mr.  Fairbanks  has 
found  a  delightful  recipient  for  his  picture  affections. 
This  is  a  real  Fairbanks  picture,  and  every  foot  of  it  radi- 
ates with  his  magnetic  personality.  Exhibitors  should  find 
this  film  a  good  attraction.  The  cast  includes  Walter 
Bytell,  Joseph  Singleton,  Calvin  Carter,  Forest  Seabury, 
J.  W.  Jones,  Charles  Stevens,  Sam  De  Grasse  and  Tom 
Wilson. 

The  story:  Jeff  Hillington,  son  of  a  millionaire  rail- 
road magnate,  tires  of  the  East  and  longs  for  the  wild  and 
woolly  West.  He  has  his  living  apartments  and  office 
fixed  up  in  the  accepted  Western  style.  His  idea  of  the 
West  has  been  gleaned  from  dime  novels.  A  delegation 
from  Bitter  Creek  come  to  New  York  to  interest  some 
financier  in  backing  the  building  of  a  spur  road.  They 
go  to  Mr.  Hillington  and  explain  their  proposition.  He 
sends  Jeff  out  to  investigate.  The  citizens  of  the  town, 
realizing  that  a  favorable  report  from  Jeff  is  necessary, 
decide  to  live  up  to  his  idea  of  a  Western  town.  They 
plan  a  program  to  be  carried  out,  consisting  of  a  wild 
reception,  a  regular  barroom  dance  and  a  train  holdup. 
Steve  Shelby,  a  grafting  Indian  agent,  knowing  that  he  is 
about  to  be  caught  by  the  government,  decides  to  "turn 
one  more  trick"  and  escape  across  the  border.  So  he 
enters  willingly  into  the  plan  to  hold  up  the  train  to 
amuse  Jeff. 

But  things  go  wrong  with  the  schemers,  and  events 
happen  in  earnest.  Jeff  has  fallen  in  love  with  Nell  Lar- 
rabee.  Nell  is  kidnaped  by  Shelby.  The  entire  crowd  is 
kept  in  the  dance  hall,  surrounded  by  howling  Indians. 
Jeff's  revolver  had  been  loaded  with  blanks.  The  situ- 
ation is  explained  to  Jeff,  who  by  superhuman  efforts  pre- 
senting many  typical  Fairbanks  surprises,  rounds  up  the 
band  of  Indians,  rescues  the  girl,  completely  foils  Steve, 
and  becomes  the  hero  of  the  hour,  finally  marrying 
"Little  Nell." 


House  Peters  in 

"THE  HEIR  OF  THE  AGES" 

Pallas-Paramount  drama;  five  parts;  published  June  21 

As  a  whole  Unusual  feature 

Story     _  Novel 

Star     Convincing 

Support     — Very  good 

Settings     -  Excellent 

Photography   _  Clear 

The  first  reel  of  "The  Heir  of  the  Ages"  is  a  prologue 
introducing  prehistoric  characters  and  suggesting  the  in- 
fluence they  had  on  men  of  today.  House  Peters,  Nina 
Byron  and  Eugene  Pallette  play  the  principal  roles  in 
the  prologue  as  well  as  in  the  modern  story.   The  modern 


26 


EXHIBITORS  HERALD 


story  deals  with  the  love  affair  of  Hugh  Payne  (House 
Peters)  and  Abby  Hope  (Nina  Byron),  and  though  the 
same  plot  has  been  used  before,  it  is  presented  in  an  un- 
usually interesting  manner.  The  photography  is  excep- 
tionally good,  and  the  supporting  cast,  including  Adele 
Farrington,  Henry  Barrows  and  John  Burton,  gives  a  very 
finished  performance. 

The  story:  Hugh  is  the  superintendent  of  a  mine  in 
Last  Chance.  He  teaches  little  Abby  Hope  to  read  and 
write,  and  finally  falls  in  love  with  her.  She  idolizes  the 
strong  man,  but  when  his  younger  and  dissolute  brother 
Larry  comes  on  from  the  East,  he  wins  Abby's  affec- 
tions. Hugh  rescues  Abby  and  Larry  from  a  burning 
roadhouse,  and  Abby  turns  to  Hugh  in  his  grief  over  the 
death  of  Larry. 


Mary  McAlister  in 

"STEPS  TO  SOMEWHERE" 

Essaney-K-E-S-E  drama;  two  parts;  published  June  20 

As  a  whole  ._.   Interesting 

Story     Wholesome 

Star   _    Very  pleasing 

Support     _  _  Good 

Settings   _  -  Faithful 

Photography      Clear 

"Steps  to  Somewhere,"  a  unit  of  the  "Do  Childn 
Count?"  series,  measures  up  to  other  films  of  this  intc 
esting  series.  Mary  McAlister  does  excellent  work 
this  production  and  the  fact  that  she  plays  the  part  of 
naughty  child,  as  if  she  were  really  one,  proves  her  u 
usual  ability. 

Mabel  Bardine  and  John  Cossar  give  little  Mary  goc 
support. 

The  story  tells  of  Nonic  Kayliss,  who,  through  h< 
naughtiness,  has  caused  the  separation  of  her  father  an 
mother.  She  is  sent  to  the  home  of  her  grandmother,  wh 
decides  to  tie  her  to  a  chair  as  a  punishment.  She  fal 
asleep  and  dreams  that  because  she  is  ^  naughty  girl  si 
cannot  have  any  of  the  beautiful  toys  she  sees.  Th 
dream  is  the  means  of  making  a  good  girl  of  Nonie  an 
the  first  thing  she  does  is  to  reunite  her  father  and  mothe 


Charlie  Chaplin  in 

"THE  IMMIGRANT" 

Lone  Star-Mutual  comedy;  two  parts;  published  June  18 

As  a  whole  ...  Humorous 

Star   _  _    Amusing 

Support      Very  good 

Settings    Appropriate 

Photography   Clear 

Motion  picture  theater  patrons  will  see  Charlie  Chapjin 
at  his  very  best  in  his  newest  starring  vehicle,  "The  Immi- 
grant." His  expressions  of  pathos,  which  are  interspersed 
with  comical  actions,  seem  to  add  a  new  touch  to  his 
work. 

Edna  Purviance  gives  Chaplin  excellent  support  in  this 

piece. 

The  action  in  the  film  takes  place  on  board  a  ship 
and  in  a  cafe  patronized  by  foreigners.  This  comedy  as  a 
whole  ranks  among  the  best  so  far  produced  by  Chaplin. 

'">«  Kr>arrl  <;hin  Charlie  meets  Edna  and 


Marguerite  Clayton,  Roderick  La  Rock  in 

"THE  RAINBOW  BOX" 

Essanay  comedy-drama;  two  parts;  published  June  16 


As  a  whole  _   Entertaining 

Story     '.   Enjoyable 

Stars   _   Pleasing 

Support     Capable 

Settings      Unusual 

Photography     Good 


The  story  of  "The  Rainbow  Box"  is  an  interesting  one. 
The  settings  are  rather  unusual  in  that  they  are  laid  in 
one  of  Chicago's  amusement  parks — Riverview.  All  the 
amusement  features  in  the  park  are  used  by  the  players. 

Marguerite  Clayton  and  Roderick  La  Rock  handle 
their  roles  well. 

The  story:  When  Carol  Blair  meets  Wesley  Jamisoi 
she  believes  him  to  be  a  man  of  wealth.  Wesley  Jamison 
believes  the  same  of  Carol  and,  as  a  matter  of  difference, 
they  decide  to  enjoy  the  sports  participated  in  by  people 
who  do  not  belong  to  exclusive  society.  They  spend  a 
day  at  Riverview  and  have  a  delightful  time.  At  the  con- 
clusion of  the  happy  day  Wesley  confesses  to  Carol  that 
he  is  not  rich  and  Carol  does  likewise.  Because  they  love 
each  other  everything  is  forgiven. 


New  Orleans,  La. — The  Louisiana  motion  picture  ex- 
hibitors will  hold  a  convention  here  under  the  auspices 
of  the  M.  P.  E.  L.  of  Louisiana  on  July  4.  The  head- 
quarters for  the  convention  will  be  at  the  Grunewald 
Hotel.  Mayor  Behrmann  and  Governor  Pleasant  will 
welcome  the  visitors. 


v<*uu»s«  ~.  ,     ^  _ 

tility.  He  is  pleasing  throughout,  and  is  ably  assisted 
by  Donna  Drew  (formerly  known  to  screen  devotees  as 
Donna  Moon),  Ann  Krumon  and  Hayward  Mack. 

Many  beautiful  scenes  along  the  rugged  coast  of 
Lower  California  are  shown.  The  direction  and  photog- 
rapl  y  are  very  good.  This  is  a  good,  thrilling  story, 
which  should  please  any  audience. 

The  story:  Jimmy  Gordon,  the  son  of  the  head  of 
the  Gordon  Syndicate,  with  wealthy  opal  mines  on  an 
island  off  the  coast  of  Lower  California,  saves  a  friend 
from  a  "gang  of  toughs  in  a  roadside  cafe.  His  fiancee 
breaks  her  engagement  with  Jimmy  upon  observing  the 
fight,  and  Jimmy  goes  to  his  father's  mines  to  deal  with 
I  [  j  ng  of  employees  who  are  systematically  stealing  from 
the  company.  On  the  way  to  the  island  Jasper  Sneed- 
hain's  servant  hits  Jimmy  on  the  head  and  throws  him 
from  the  launch.  Jimmy  swims  ashore  and  Nadine  Sneed- 
ham  and  the  foreman  assist  him  to  the  latter's  hut.  Upon 
his  recovery  Jimmy  falls  in  love  with  Nadine,  and  learn- 
in;  of  the  crookedness  of  the  men  at  the  mines,  he  deter- 
mines to  marry  Nadine  and  capture  the  dishonest  island- 
ers. He  rescues  Nadine  from  her  father's  home  as  the 
others  are  about  to  escape,  and  taking  the  only  safe 
launch,  secures  aid  from  government  officials  and  returns 
to  the  island  and  captures  the  gang.  Several  fights  with 
the  rough  islanders  are  well  staged,  and  the  action  is  fast 
throughout. 


EXHIBITORS     HE  R  A  L  D 


27 


Regina  Badet  in 

"THE  GOLDEN  LOTUS" 

Brady  International  Service-World  drama;  five  reels; 
published  June  25 

As  a  whole  _  Gripping 

Story   -    Tragic 

Star       Attractive 

Support     -  Artists 

Settings   -  -  -   Elaborate 

Photography     Beautiful 

Louis  Mercanton,  the  director  of  "The  Golden  Lotus," 
has  produced  a  very  fine  picture.  The  story,  which  is  an 
unusually  strong  one,  with  a  good  plot,  deals  with  the 
tragedy  in  the  lives  of  some  of  the  French  aristocrats. 
This  company  certainly  knows  how  to  stage  pictures. 
This  film  is  full  of  gorgeous  interiors  and  exteriors.  Many 
iclever  subtitles  on  backgrounds  hinting  at  the  psycholog- 
ical condition  of  the  characters'  minds  are  a  pleasing 
addition. 

Regina  Badet  as  Leah,  the  decoy  and  mistress  of  a 
igambling  house,  is  magnetic  and  charming.  Her  emo- 
itional  scenes  are^  exquisitely  done  without  any  over- 
acting. Surrounding  her  is  a  clever  and  capable  cast, 
including  Martin  Bradford,  George  Corday,  Guy  Favieres, 
Paul  Guide.  Paul  Obrcy  and  Louise  Sand.  Each  indi- 
vidual contributes  convincing  portrayals. 

This  picture  is  a  good  box  office  attraction  and  a  satis- 
fying drama  as  a  whole. 


A  STRONG  SCENE  FROM  "THE  GOLDEN  LOTVS.  FEATUR- 
ING REGINA  BADET  ( Brady  International  Service) 


The  story:  Leah,  who  is  the  decoy  in  Govanni's  gam- 
bling house,  lures  Martin  Carrell.  He  loses  his  fortune 
through  her.  Reginald  Ramsay,  a  novelist,  is  also  in  love 
with  Leah,  but  she  has  kept  him  in  ignorance  of  her  iden- 
tity. He  has  completed  his  book,  "The  Golden  Lotus," 
and  in  commemoration  presents  Leah  with  a  necklace 
with  a  lotus  pendant.  Reginald  tells  his  friend  Robert 
Verney  about  his  mysterious  sweetheart  anad  the  neck- 
lace. Leah,  tired  of  her  life  of  deception  and  intrigue, 
has  consented  to  marry  Reginald.  But  that  night  at 
Govanni's,  Verney  sees  the  necklace  upon  Leah  and,  over- 
whelmed by  the  discovery,  hastens  to  tell  Reginald.  He 
brings  Reginald  to  the  house,  and  he  sees  his  beloved 
leading  Carrell  to  ruin.  Carrell  shoots  himself,  and 
Reginald  confronts  Leah  and,  denouncing  her,  leaves 
with  his  friend  Verney  for  Africa.  Time  passes  and 
Govanni  tries  to  persuade  Leah  to  go  back  with  him  and 
open  another  den.  A  report  of  the  death  of  the  novelist 
is  shown  to  Leah,  and  she  consents.  On  the  way  to  town 
she  is  injured  in  an  accident.  The  Marquis  of  Merri- 
court  offers  his  assistance  and  Leah  is  taken  into  his 
home.  The  marquis  falls  in  love  with  her,  and  Govanni 
tries  to  persuade  Leah  to  get  all  the  money  from  him 
that  she  can.    She  returns  to  do  this  and  discloses  the 


plot  to  the  marquis,  who  gets  rid  of  Govanni  by  giving 
him  money.  The  marquis  and  Leah  are  married,  and  the 
marquis  then  tells  her  of  the  tragedy  in.  his  son's  life. 
Leah  discovers  to  her  horror  that  the  son,  is  Reginald 
Ramsay,  the  novelist.  The  father  believes  his  son  to  be 
dead.  But  he  is  not,  and  after  many  trials  and  tribula- 
tions he  reaches  Paris  and  his  father's  home  only  to  find 
that  the  woman  he  had  loved  is  his  father's  wife.  He 
tells  her  that  his  father  must  never  know  who  she  is. 
Govanni  comes  back  and  tries  to  blackmail  Leah.  Leah 
is  still  in  love  with  Reginald  and  tries  to  force  herself 
upon  him.  She  follows  him  to  Paris  and  during  her  ab- 
sence the  marquis  learns  the  truth  from  Govanni.  En- 
raged, he  goes  to  his  son  in  Paris.  Leah  has  been  over- 
come with  remorse  and  is  returning  the  lotus  necklace  to 
be  given  to  his  fiancee,  Verney's  sister.  She  hears  the 
confusion  in  the  room  and  enters  just  in  time  to  prevent 
the  father  from  shooting  his  son.  She  hands  him  letters 
which  explain  the  situation.  Then  leaving  them  to  for- 
give each  other,  she  takes  the  revolver  with  her  into  the 
next  room  and  shoots  herself.  When  Reginald  takes  the 
jewel  case  out  of  a  pocket  he  discovers  the  note  which 
begs  forgiveness. 


Frederick  Warde  in 

"FIRES  OF  YOUTH" 

Thanhouser-Pathe  drama;  five  parts;  published  June  17 

As  a  whole     Interesting 

Story    Well  handled 

Star     _  ..  .Excellent 

Support      Ample 

Settings     _   In  keeping 

Photography        Good 

To  see  Frederick  Warde  is  to  see  a  finished  actor — an 
actor  who  is  master  of  the  art  of  facial  expression.  His 
work  in  "Fires  of  Youth"  is  excellent.  The  story  is  a 
strong  one,  well  directed  and  should  prove  a  good  box 
office  attraction. 

Perhaps  the  next  in  importance  to  Mr.  Warde  is  little 
Helen  Badgley.  She  is  a  brilliant  child  actress  and,  in  the 
part  of  a  little  boy,  does  justice  to  her  role.  Jeanne 
Eagels,  Ernest  Howard  and  Robert  Vaughan  are  other 
members  of  the  cast. 

The  story;  The  men  at  the  factory  of  Durryville 
only  have  heard  of  Pemberton,  the  owner,  by  the  name  of 
"Iron-hearted"  Pemberton.  He  has  never  appeared  at 
the  mill.  Pemberton  decides  that  he  will  enjoy  his  boy- 
hood at  the  age  of  fifty  and  so  retires  to  his  Durryville 
mansion.  The  minute  the  men  learn  that  he  is  there  they 
plan  to  kill  him  as  a  punishment  for  the  unsafe  condi- 
tions under  which  he  operates  his  mill. 

Pemberton  makes  the  acquaintance  of  Billy,  whose 
father  is  an  employe  of  the  mill.  Through  Billy,  Pember- 
ton learns  of  the  mill's  condition*  and  what  the  men  think 
of  him.  Knowing  his  men  have  never  seen  him,  Pember- 
ton becomes  an  employe  in  his  own  mill.  Pemberton 
falls  in  love  with  Billy's  sister  and,  planning  to  propose 
marriage,  Pemberton  puts  new  furniture  into  his  mansion 
and  has  it  generally  repaired.  He  does  not  go  to  work 
one  day  and  little  Billy,  fearing  he  might  lose  his  position, 
goes  to  the  mill  to  do  his  work.  While  working,  a  boiler 
explodes  and  Billy  is  badly  burned. 

Little  hope  is  held  out  for  Billy's  recovery.  The  an- 
gered men  decide  that  Pemberton  must  die.  They  draw 
lots.  Billy's  sister  draws  for  her  sweetheart  and  gets  the 
fatal  straw.  Pemberton  quickly  exchanges  and  goes  forth 
to  slay  himself.  However,  Billy's  sister  follows  and,  learn- 
ing the  truth,  takes  him  back  and  after  explanations  are 
made  Pemberton  is  allowed  to  live,  providing  he  will 
make  the  mills  safe,  which  he  does.    Little  Billy  recovers. 


Stillwater,  Minn. — A.  C.  Johnson,  who  conducted  the 
Majestic  Theater  for  the  past  two  years,  has  disposed  of 
his  interests  to  Hales  Brothers. 


28 


EXHIBITORS  HERALD 


Mary  McAlister  in 

"WHEN  SORROW  WEEPS" 

Essanay-K-E-S-E;  two  parts;  published  July  18 

As  a  whole   Interesting 

Story   _   Pathetic 

Star       Excellent 

Support   _    _   Ample 

Settings   -  _  Faithful 

Photography   _   Agreeable 

Another  edition  of  the  "Do  Children  Count?"  publica- 
tions is  "When  Sorrow  Weeps."  It  is  different  from  the 
usual  run  in  that  it  is  a  pathetic  tale  of  a  little  orphan, 
who  is  adopted  by  a  woman  trying  to  reform  and  live 
down  her  past.  When  the  authorities  learn  of  the  wom- 
an's past  the  little  girl  is  sent  to  an  orphanage,  while  the 
woman  finds  consolation  in  the  deep  waters  of  the  sea. 


A  TENSE  MOMENT  IN  "WHEN  SORROW  WEEPS,"  FEATUR- 
ING LITTLE  MARY  McALISTER  CEssanay-K-E-S-E) 

Mary  McAlister  gives  an  exceptional  interpretation  of 
the  little  orphan  girl,  who  is  trying  to  escape  being  sent 
to  an  orphanage.  Mabel  Bardine,  as  the  woman  who 
is  endeavoring  to  live  down  a  past,  is  well  cast.  John 
Cossar,  as  the  man  escaping  justice,  is  good. 

The  story:  At  the  death  of  her  drunken  father,  Rags 
runs  away  for  fear  she  will  be  sent  to  an  orphanage.  She 
is  found  by  Caroline  Busby,  whose  husband  is  a  convict, 
and  who  is  endeavoring  to  start  over  and  lead  a  new  life. 
She;  takes  little  Rags  and  goes  to  a  distant  city,  where 
they  are  very  happy.  » 

Chris  Busby  finishes  his  term  and  is  released.  He 
commits  another  burglary  and  is  hunted  by  the  police. 
He  comes  to  the  town  where  Caroline  and  Rags  live,  and 
when  he  recognizes  Caroline  he  forces  her  to  give  him 
protection.  She  takes  him  into  the  house  and  then  notifies 
the  police.  Busby  is  captured  and  Caroline  is  also  taken 
into  custody.  Little  Rags  is  turned  over  to  the  juvenile 
authorities,  who  insist  that  Caroline  is  not  a  fit  woman  to 
raise  the  little  girl  and  so  Rags  is  sent  to  an  orphanage. 
Disheartened,  Caroline  ends  her  life  by  jumping  into  the 
sea.  ■» 


Philadelphia. — The  motion  picture  theater  at  Passayunk 
avenue  and  Morris  street  has  been  deeded  by  Albert  Cor- 
ter  to  the  Alhambra  Realty  Company,  subject  to  a  mort- 
gage of  $100,000.  The  purchase  price  has  not  been  dis- 
closed. 


Mary  Miles  Minter  in 

"PERIWINKLE" 

American-Mutual  drama;  five  parts;  published  June  11 

As  a  whole    Splendid 

Story   _    Interesting 

Star   _  _  Charming 

Support   _  _     Ample 

Settings      Faithful 

Photography      Clear 

In  a  story  that  has  no  frills,  but  which  contains  plenty 
of  interest,  Mary  Miles  Minter  is  given  an  excellent  oppor- 
tunity to  display  her  ability.  The  story  is  laid  mainly  at 
the  sea  coast.    The  settings  have  been  well  chosen. 

The  story  gives  Miss  Minter  a  bigger  opportunity  for 
putting  her  personality  into  her  work  than  previous  ve- 
hicles have  done,  and  no  doubt  "Periwinkle"  will  prove  a 
very  successful  and  popular  offering. 

Supporting  Miss  Minter  are  George  Fisher,  Arthur 
Howard,  Clarence  Burton,  Alan  Forrest,  Harvey  Clark, 
George  Periolat,  Ann  Schaefer  and  George  Ahearn.  The 
story  was  written  by  Julian  Louis  Lamothe  and  directed 
by  James  Kirkwood. 

The  story:  Periwinkle,  the  survivor  of  a  shipwreck, 
has  been  reared  by  Ann  Scudder.  They  live  on  the  sea 
coast  and  Periwinkle  always  helps  the  coast  guards  in 
times  of  wrecks.  One  night  Richard  Langdon  Evans  is 
tossed  upon  the  shore.  He  is  the  sole  survivor  when  his 
yacht  is  wrecked.  He  is  found  by  Periwinkle  and  taken 
to  the  guard  house,  where,  under  the  tender  nursing  of 
Periwinkle,  he  soon  recovers. 

Langdon  falls  in  love  with  Periwinkle.  Finally  the 
day  of  farewell  comes.  Periwinkle  is  broken  hearted  when 
she  learns  that  Langdon  is  already  engaged  to  another 
and  that  he  must  go  out  of  her  life  forever.  ■ 

However,  Ann,  who  suspects  that  Periwinkle  loves 
Langdon,  learns  the  address  of  Langdon's  fiancee  and 
writes  her  to  call  Langdon  home.  A  telegram  is  received 
by  Ann  to  the  effect  that  Langdon's  fiancee  is  already 
married. 

Joyfully  Ann  rushes  with  the  telegram  to  Langdon 
and  as  joyfully  Langdon  tells  Periwinkle  that  he  will  not 
have  to  leave  and  that  he  loves  her  only.  A  simple  mar- 
riage brings  joy  to  Periwinkle. 


Greensboro,  N.  C. — W.  D.  McAdoo  is  spending  $5,000 
in  improvements  on  the  Iris  Theater  here. 


George  Beban  in 

"A  ROADSIDE  IMPRESARIO" 

Pallas-Paramount  drama;  five  parts;  published  June  18 

As  a  whole    A  screen  classic 

Story     Well  handled 

Star      Appealing 

Support   Very  good 

Settings     Elaborate 

Photography   -  ...  Clear 

"A  Roadside  Impresario"  is  another  feature  with 
George  Beban  which  audiences  should  find  very  enter- 
taining. Mr.  Beban  not  only  acts  the  principal  role, 
but  he  also  wrote  the  story.  It  is  the  type  of  screen  play 
which  will  delight  young  and  old  alike. 

As  the  amiable  and  excitable  Italian  itinerant  street 
entertainer,  Mr.  Beban  presents  a  serio-comic  character 
which  is  a  classic.  An  immense  bear  shares  honors  with 
the  star,  and  a  well-chosen  cast  gives  excellent  support. 
The  story  was  directed  by  Donald  Crisp. 

The  story:  Guiseppe  Franchini  lives  with  his  wife  and 
baby  on  the  coast  of  Italy.  While  attempting  to  rescue 
an  American  from  an  overturned  boat  he  is  nearly 
drowned,  and  later  is  picked  up  by  a  fishing  schooner. 
The  American  swims  ashore.  When  Guiseppe  returns 
home  six  months  later  he  finds  his  wife  dead  and  baby 
gone — the  American  having  adopted  it.  He  takes  his  pet 
bear  and  comes  to  America  in  search  of  his  child.  The 
bear  gets  him  into  trouble  by  invading  a  rich  man's 
apiary,  and  is  locked  up.  Guiseppe,  while  working  as  a 
dishwasher  in  a  restaurant,  discovers  a  note  on  an  ash 


EXHIBITORS  HERALD 


29 


ray,  which  aids  him  in  finding  his  daughter.  He  finds 
fhe  daughter  is  engaged  to  the  candidate  for  mayor  of 
the  town.  He  realizes,  however,  that  he  may  be  the 
means  of  ruining  her  chances  of  future  happiness,  and  is 

ast  seen  disconsolately  traveling  over  the  brow  of  a  hill 
\vith  his  beloved  bear. 


HISTORIC  FEATURES,  INC.,  SECURED 
"CHRISTUS"  SPECTACLE  BECAUSE  IT 

IS  FROM  GREATEST  "BEST  SELLER"  I 


As  one  goes  down  the  line  of  "best  sellers"  among 
publications,  he  finds  that  many  of  them  have  made  suc- 
cessful photoplays.  In  most  cases  they  have  been  suc- 
cessful in  pictures  in  proportion  to  their  popularity  in 
book  form. 

This  bit  of  psychology  was  largely  instrumental  in 
the  acquirement  by  Historic  Features,  Inc.,  of  "Christus," 
the  Cines  photo-spectacle  of  the  life  of  Christ.  One  of 
the  directors  of  the  company,  which  was  formed  for  the 
exploitation  of  pictures  of  artistic  and  educational  value, 
happened  to  be  in  Rome  last  fall,  shortly  after  the  run 
of  "Christus"  began  in  that  city.  Not  only  was  his  atten- 
tion attracted  by  the  size  of  the  audiences,  but  also  by  the 
fact  that  here  was  an  elaborately-made  picturization  of 
the  book  which  must  rank  as  the  "best  seller"  of  all 
time — the  Bible. 

Figuring  that  the  volume  with  the  largest  circulation 
of  any  ever  published  must  have  a  tremendous  screen 
value,  he  sought  the  American  rights  for  Historic  Fea- 
tures and  was  successful  in  obtaining  them.  That  his 
judgment  was  correct  has  been  proven  by  the  popularity 
of  the  picture  in  New  York  City.  The  production  is  be- 
ing published  on  the  state  rights  basis. 


ANN  PENNINGTON'S  FIRST  FILM 

APPEARANCE  SINCE  TOUR  ON  STAGE 

TO  BE  IN  "THE  LITTLE  BOY  SCOUT 


"The  Little  Boy  Scout,"  starring  Ann  Pennington  and 
written  by  Charles  Sarver,  has  been  completed  at  the 
Famous  Players  studio,  under  the  direction  of  Francis  J. 
Grandon,  and  will  be  published  by  Paramount  June  28. 
This  production  marks  the  reappearance  of  Miss  Pen- 
nington upon  the  screen,  after  a  winter  spent  on  tour  with 
the  Ziegfeld  Follies.  As  in  the  summer  of  1916,  Miss 
Pennington  will  divide  her  time  between  the  New  Am- 
sterdam Theater,  New  York,  and  the  Famous  Players 
studio. 

In  this  production  Troop  No.  100  of  the  Boy  Scouts 
of  America  and  a  full  company  of  United  States  Regulars 
from  Fort  Totten  play  prominent  parts. 

It  is  a  story  of  the  Mexican  border  at  the  time  the 
American  troops  were  stationed  there  in  great  numbers 
and  has  to  do  with  the  escape  of  Justina  Howland,  a  little 
Massachusetts  girl,  from  her  Mexican  guardian.  Miguel 
Alvarez,  the  guardian,  endeavors  to  force  Justina  to  marry 
his  son  in  order  that  he  may  get  possession  of  her  for- 
tune. The  girl  steals  the  burro  on  which  the  padre  has 
come  to  marry  her  and  makes  her  escape  through  the  bed 
of  the  Rio  Grande  to  the  American  side,  where  she  is 
picked  up  by  the  United  States  soldiers.  The  subsequent 
adventures  of  little  Justina  and  the  romance  which  de- 
velops between  herself  and  young  Lieutenant  Morton  com- 
plete an  interesting  tale. 

Among  the  players  who  appear  in  support  of  Miss 
Pennington  are  Owen  Moore,  Harry  Lee,  Fraunie  Fraun- 
holtz  and  Marcia  Harris. 


EILEEN  SEDGWICK  AND  K.  BENEDICT 

STAR  IN  "MAN  AND  BEAST"  FEATURE 

LEADING  UNIVERSAL  LIST  JUNE  25 


Picturesque  jungle  life  and  thrilling  adventures  are 
portrayed  in  the  Butterfly  five-reel  drama,  "Man  and 
Beast,"  which  leads  the  Universal  program  for  the  week 
of  June  25.  The  settings  for  this  photodrama  are  laid  in 
South  Africa  and  the  story  tells  of  the  Boers'  hatred  for 
their  English  neighbors.  A  pleasant  love  story  is  inter- 
woven in  the  plot  and  some  good  animal  pictures  are 
shown.  Charlie,  the  Universal  elephant,  has  an  important 
role. 

The  leading  roles  are  played  by  Eileen  Sedgwick  and 
Kingsley  Benedict.  Others  in  the  cast  include  L.  M. 
Wells,  Harry  Clifton,  Park  Jones  and  Mrs.  Witting.  This 
new  Butterfly  picture  will  prove  exceedingly  interesting 
to  children  on  account  of  the  animals. 

"Man  and  Beast"  will  be  issued  Monday,  June  25,  the 
same  day  with  the  Nestor  comedy,  "The  War  Bride- 
groom," featuring  Eddie  Lyons,  Lee  Moran  and  Edith 
Roberts. 

Western  Drama  for  June  26 

The  feature  for  Tuesday,  June  26,  is  a  Gold  Seal  three- 
part  Western  drama,  "The  Golden  Bullet."  starring  Harry 
Carey,  supported  by  Fritzie  Ridgeway  and  a  good  cast. 

The  other  Tuesday  film  is  a  Victor  comedy,  "Damaged 
Goodness,"  with  Ernie  Shields  in  the  leading  role. 

"Her  Daring  Caring  Ways,"  a  two-reel  L-Ko  comedy, 
with  Martha  Sterling  and  Fritzie  Ridgeway,  is  the  chief 
offering  for  Wednesday,  June  27.  Issue  No.  76  of  the 
Universal  Animated  Weekly  will  also  appear  the  same 
day. 

A  Big  U  two-reel  underworld  drama,  "The  Pointed 
Finger,"  will  be  issued  Thursday,  June  28.  This  is  a  story 
of  crime  with  George  Pearce  and  Gretchen  Lederer  in 
the  principal  roles.  The  same  day  a  Victor  comedy. 
"Her  City  Beau,"  will  appear,  with  M.  K.  Wilson  and 
Edith  Roberts  as  the  featured  players. 

A  two-reel  comedy-drama  is  offered  under  the  Victor 
brand  Friday,  June  29,  entitled  "Swede  Hearts,"  with  Neal 
Hart  and  Janet  Eastman  in  the  leading  roles.  Dick  La 
Reno  and  George  Berrill  have  important  roles  in  the 
production.  Issue  No.  25  of  the  Universal  Screen  Maga- 
zine is  the  other  Friday  film. 

Diversity  of  Matter  Near  Week's  End 

A  Bison  two-reel  Western  diama,  "Money  and  Mys- 
tery," with  Eileen  Sedgwick  and  Kingsley  Benedict,  is 
the  feature  for  Saturday,  June  30.  A  Joker  comedy,  "His 
Fatal  Beauty,"  with  William  Franey,  and  the  weekly 
issue  of  the  Universal  Current  Events  will  be  published 
this  day. 

An  Imp  drama,  "The  Double  Topped  Trunk,"  starring 
Allen  Holubar,  is  offered  Sunday,  July  1.  The  other  films 
for  Sunday  are  the  Powers  split  reel,  "Duke  Doolittle's 
Jungle  Fizzle,"  a  comedy  cartoon,  and  "In  the  Land  of 
Many  Temples,"  a  Dorsey  educational,  and  the  Big  U 
drama,  "Love's  Turmoil,"  featuring  Edna  Maison. 

During  the  week  the  first  episode  of  the  latest  Univer- 
sal serial,  "The  Gray  Ghost,"  will  be  issued.  This  new 
mystery  serial  which  is  a  film  adaptation  of  the  novel, 
"Loot,"  by  Arthur  Somers  Roche,  which  appeared  in  serial 
form  in  the  Saturday  Evening  Post,  was  produced  by 
Stuart  Paton,  the  noted  Universal  director,  and  the  prin- 
cipal roles  are  played  by  Priscilla  Dean,  Eddie  Polo, 
Emery  Johnson  and  Harry  Carter.  The  serial  will  run 
for  fifteen  consecutive  weeks. 


Montgomery,  La. — The  new  Empire  Theater  here  will 
be  completed  and  ready  for  business  June  25.  It  is  said 
to  be  one  of  the  most  pretentious  motion  picture  houses 
in  the  central  part  of  the  South. 


30 


EXHIBITORS  HERALD 


GAIL  KANE  IN  "THE  UPPER  CRUST," 

ADAPTED  FROM  A  "BEST  SELLER," 

LEADS  MUTUAL  PROGRAM  JUNE  25 


Star  Appears  as  Molly  O'Toole,  Whose  Love  for  Luxury 
and  Wealth  Leads  Her  to  Serious 
Indiscretions 


Gail  Kane  occupies  the  place  of  honor  on  the  Mutual 
schedule  for  June  25,  in  her  third  production  for  Mutual, 
"The  Upper  Crust."  This  photoplay  is  an  adaptation  of 
Charles  Sherman's  "best  seller"  of  the  same  title.  Miss 
Kane  appears  as  Molly  O'Toole,  a  girl  whose  love  of 
wealth,  luxury  and  position  leads  her  into  a  series  of  in- 
discretions which  go  to  make  up  a  story  replete  with 
dramatic  situations  and  clean,  wholesome  comedy. 

"The  Upper  Crust"  affords  an  opportunity  for  the  ex- 
hibitor to  co-operate  with  any  local  book  seller  with  a  big 
window  display  of  the  novel  and  stills  from  the  play,  also 
advertising  the  novel  in  the  theater  program  and  on  the 
screen.  The  name  of  Gail  should  be  featured,  for  this 
star  of  the  stage  and  screen  has  a  big  following. 

Twelfth  Chapter  of  Rail  Serial 

The  twelfth  chapter  of  the  serial,  "The  Railroad 
Raiders,"  entitled  "A  Fight  for  a  Franchise,"  is  scheduled 
for  June  25.  In  this  chapter  the  suspense  is  not  sustained 
through  "thrillers"  but  by  tense  situations  and  strong 
.dramatic  action.  Helen  Holmes  invades  the  house  of 
Desmond,  steals  the  contract  for  a  franchise  and  on  his 
typewriter  types  in  the  name  of  the  K.  &  W.  Railroad 
instead  of  the  Eastern  while  Wilson  stands  guard  to  see 
that  nobody  disturbs  her.  The  action  centers  around  the 
effort  to  get  this  changed  contract  signed  without  the 
deception  being  discovered. 

The  fifteenth  chapter  of  the  "Jimmie  Dale,  Alias  the 
Grey  Seal"  series,  "The  Tapped  Wires,"  is  scheduled  for 
June  29.  In  this  story  the  Grey  Seal  is  defeated  at  his 
own  game.  The  spy  of  the  pretender  manages  to  get 
the  better  of  Jimmie  Dale  and  secure  papers  which  he  is 
trying  to  obtain. 

The  Comedies  Scheduled 

"Discords  in  'A'  Flat"  is  the  La  Salle  comedy  for  June 
26.  Jean  Otto  is  featured  in  this  film  which  deals  with 
a  composer  competing  for  a  prize  of  $10,000  offered  for 
the  best  opera  score. 

The  Cub  comedy,  ready  June  28,  is  "Jerry's  Hopeless 
Tangle."  George  Ovey,  as  Jerry,  resents  father's  inter- 
ference with  his  love  making  and  so  puts  him  in  the  water 
barrel  to  the  roof,  where  father  is  forced  to  stay  while 
Jerry  and  daughter  make  love. 

"Mutual  Weekly"  No.  130  will  come  to  the  screen  on 
June  27.  "Mutual  Tours  Around  the  World,"  ready  June 
26,  show  Naples,  the  largest  city  of  Italy,  and  Buenos 
Aires,  the  capital  of  Argentine. 

"Reel  Life,"  scheduled  for  June  28,  is  made  up  of  five 
subjects — Marketing  Raw  Tobacco,  Launching  a  Life 
Boat,  The  Life  of  a  Bee,  As  They  Looked  in  the  Begin- 
ning, and  Butterfly  Jewelry. 


SANTSCHI  HAS  BIGGEST  FILM  ROLE 

IN  SELIG'S  "CITY  OF  PURPLE  DREAMS 


Tom  Santschi  has  the  best  role  of  his  career  as  star 
in  the  forthcoming  Selig  feature,  "The  City  of  Purple 
Dreams."  The  whole  plot  of  the  story  centers  about  him 
in  the  role  of  Daniel  Fitzhugh.  In  this  characterization 
Santschi  runs  the  gamut  of  human  experiences,  beginning 
as  a  down-and-out  derelict  recently  released  from  prison, 
through  the  various  stages  of  his  career  as  dishwasher, 
street  fakir,  confidence  man,  and  finally  his  rise  to  a  mil- 
lionaire speculator  in  wheat. 

Others  who  will  have  important  roles  in  the  produc- 
duction  arc  Bessie  Eyton,  Fritzi  Brunette,  Eugenie  Bes- 
serer  and  Frank  Clark. 


GEORGE  BEBAN  AND  HOUSE  PETERS 

STAR  IN  TWO  PALLAS  FEATURES  ON 

PARAMOUNT  PROGRAM  JUNE  18  WEEK 

Two  Pallas  productions,  "A  Roadside  Impresario," 
starring  George  Beban,  and  "The  Heir  of  the  Ages,"  with 
House  Peters,  will  be  issued  by  Paramount  the  week  of 
June  18.  That  same  week  Paramount  will  publish  the 
seventy-first  edition  of  the  Paramount-Bray  Pictographs, 
the  magazine-on-the-screen;  the  seventy-second  of  the 
series  of  weekly  trips  around  the  world,  conducted  by  Bur- 
ton Holmes,  showing  "Fruitful  Florida,"  and  a  Klever 
Komedy,  "Commuting,"  starring  Victor  Moore. 

Mr.  Beban  is  seen  in  "A  Roadside  Impresario,"  as  a 
roaming  Italian  with  a  trick  bear  performing  for  the  bene- 
fit of  the  children  in  wayside  towns.  Mr.  Beban,  himself, 
doing  the  tricks  the  bear  is  supposed  to  do.  How,  while 
trying  to  earn  money  enough  as  a  dishwasher  in  a  res- 
taurant to  get  Bruno,  the  bear,  out  of  jail,  where  he  has 
been  incarcerated  for  wrecking  an  apiary,  he  discovers 
a  blackmailing  plot  against  the  local  candidate  for  mayor, 
and  also  finds  his  daughter,  for  whom  he  has  been  search- 
ing for  sixteen  years.  This  is  brought  about  in  a  most 
unusual  and  appealing  manner. 

Mr.  Beban  is  surrounded  by  a  cast  including  Harrison 
Ford,  Fred  Huntley,  Adcle  Farrington  and  Julia  Faye. 

In  a  drama  of  brotherly  love,  "The  Heir  of  the  Ages," 
House  Peters  will  be  seen  as  a  primitive  man  in  the  days 
of  cave  life  and  shows  the  human  instincts  of  unselfish- 
ness and  love.  Later,  the  situations  which  confronted  him 
ages  ago  come  again  when  he  is  superintendent  of  a  mine 
in  a  small  western  town.  He  falls  in  love  with  an  ignorant 
little  mountain  girl,  only  to  lose  her  to  his  worthless 
brother  in  the  east,  and  then  nearly  loses  his  life  in  an 
effort  to  save  theirs.  How  he  finally  wins  the  object  of 
his  heart  is  brought  about  in  a  novel  manner. 

In  the  cast  supporting  House  Peters  are  Eugene  Pal- 
lette,  Nina  Byron,  Henry  Barrows  and  Adele  Farrington. 


PEOPLES  THEATER  IN  PORTLAND,  ORE., 

GETS  RECORD  CROWDS  WITH  FAIRBANKS 


Many  photographs  showing  crowded  lobbies  of  people 
seeking  admittance  have  been  published,  but  here  is  one 
from  a  different  angle,  telling  a  different  story. 


John   Stills,  Assistant   Manager  of   People's  Theater,   Portland,  Ore., 
Going  to  the  Bank  with  a  Day's  Receipts  from  Fairbanks' 
"In  Again — Out  Again"  (Artcraft) 

The  smiling  carrier  of  the  heavy  money-bag  in  the 
picture  is  Assistant  Manager  John  Stills  of  the  Peoples 
Theater,  Portland,  Ore.,  leaving  the  theater  for  the  bank 
with  one  day's  receipts  on  the  Fairbanks-Artcraft  picture 
"In  Again — Out  Again."  The  attendance  broke  all  rec- 
ords at  this  house. 


I  This  is  an  Open  Forum  i 
for  the  trade,  where  all  ! 
persons  in  the  industry —  S 
especially  exhibitors —  ! 
have  an  opportunity  to  IS 
register  .suggestions  or;s 
complaints.  Every  signed  : 
communication  will  re-  ! 
ceive  careful  attention.  : 


[To  the  Exhibitors  Herald]: 

As  president  of  the  Indiana  Motion  Picture  Exhibitors 
League,  I  kindly  ask  that  you  publish  the  following 
article  in  your  very  next  issue: 

Motion  picture  exhibitors  of  these  United  States  must 
be  up  and  doing  this  very  minute,  get  busy  when  you 
read  this  and  for  the  next  few  days  give  your  entire  efforts 
and  attention  to  the  Federal  tax  question. 

Do  you  realize  the  importance  and  dire  consequences 
of  prohibitive  tax?  I  wrote  and  asked  a  Canadian  exhib- 
itor to  give  me  the  results  of  how  a  tax  of  one  cent  on 
each  ticket  had  affected  the  exhibitors  in  that  country. 

Extracts  from  a  Long  Letter 

He  wrote:  "Our  tax  regulation  is  the  most  costly  in 
the  world  except  perhaps  the  Italian  government. 

"People  did  not  protest  in  time  and  now  it  is  too  late. 
We  pay  one  cent  on  each  ticket  and  this  obliged  us  to 
raise  the  admission  price  from  10  to  15  cents  and  now 
people  do  not  come:  they  have  not  the  money  to  come  so 
often,  and  business  has  fallen  off  one-third. 

"Some  motion  picture  managers,  and  as  picture  man- 
agers usually  do,  tried  to  put  each  other  out  of  business 
and  pay  the  extra  tax  themselves,  and  all  profits  were 
lost  and  they  were  in  the  hole. 

"Enclosed  you  will  find  a  sample  of  war  tax  ticket 
that  we  have  to  pay  and  since  paying  many  shows  have 
closed  up  and  are  going  out  of  business  because  it  costs 
hundreds  of  dollars  which  the  shows  cannot  raise.  Some 
fools  paid  the  tax  out  of  each  admission  and  lost  every- 
thing. 

"I  say  you  had  better  hold  together  and  protest  in 
time  or  else  you  will  suffer  commercial  death  and  the 
people  will  suffer  because  amusements  are  all  to  charge 
high  prices  and  only  the  large  houses  remain  in  business 
and  cheap  amusements  for  the  poor  and  middle  class 
people  will  end." 

These  are  facts  quoted  from  experience  and  not 
theories  and  need  no  further  explanation  except  to  briefly 
review  what  has  been  done  up  to  date. 

When  the  house  committee  proposed  a  tax  of  10  per 
cent  on  gross  receipts,  the  Indiana  organization  sent  a 
delegation  to  Washington  and  found  only  one  other  state 
taking  an  interest  in  the  tax  question.  Mr.  Varner.  Mr. 
Sams  and  Mr.  Wells  or  Xorth  Carolina,  the  same  gentle- 
men who  came  to  the  rescue  over  two  years  ago  on  behalf 
of  the  small  exhibitors. 

We  found  Mr.  Ochs  and  some  trade  papers  and  film 
manufacturers  saying  to  Congress  that  the  tax  of  10  per 
cent  was  all  right  on  the  exhibitor,  but  there  should  be  no 
tax  on  film.  As  usual,  gentlemen,  let  the  exhibitors  pay 
the  whole  burden  and  again  as  usual  most  exhibitors 
calmly  submitting  to  the  axe. 

North  Carolina  and  Indiana  have  been  working  dili- 
gently ever  since,  and  Mr.  Crandell  at  Washington,  an 
exhibitor  there,  was  splendid  help. 

Through  filing  briefs  and  seeing  our  representatives 
and  senators  we  have  been  able  to  show  and  prove  that  a 
tax  of  10  per  cent  or  of  1  cent  on  every  ticket,  which  is 
20  per  cent  on  a  5-cent  ticket,  would  put  most  of  us  out 
of  business.  Fortunately,  Xorth  Carolina  was  in  a  posi- 
tion to  be  of  great  service  and  Mr.  Varner,  who  has  now 
the  second  time  come  to  the  front  in  behalf  of  the  exhib- 
itor, deserves  a  great  vote  of  thanks  by  the  exhibitors 
of  the  United  States  for  his  work. 

But  our  work  is  not  finished.    We  need  the  co-opera- 


"Whatever  You  Want 

■  To  Know" — For  any  in- 
:  formation  you  may  re- 
•  quire  about  films,  theater 
5  accessories  or  any  motion 
S  picture  subject,  write 
!  this    department.  Your 

■  inquiries  will  be  an- 
S  swered  below,  or  by  let- 
s'ter  if  of  a  private  nature. 


tion  of  every  exhibitor  in  the  United  States  this  mighty 
minute. 

If  you  don't  say  anything.  Congress  is  liable  to  believe 
that  you  are  able  to  pay  the  tax. 

Here  is  the  status  at  this  writing:  The  senate  com- 
mittee report  no  tax  on  amusements  of  25  cents  and 
under  admission  tickets. 

Indiana  and  Xorth  Carolina  senators  and  representa- 
tives have  been  advised  fully  by  their  exhibitors  how 
drastic  this  bill  was  and  all  we  want  is  the  rest  of  the 
states  to  do  the  same.  Write  letters  to  your  senators  and 
congressman;  wire  them  or  talk  to  them  over  the  wire. 
But  if  you  want  to  get  somewhere,  go  down  to  Washing- 
ton and  see  them  in  person,  the  way  Xorth  Carolina  and 
Indiana  have  done,  and  won't  wait.  As  a  Canadian 
exhibitor  has  said:  "Go  before  it  is  too  late." 

F.  J.  REMBUSCH, 
President    of   the    Indiana    Motion    Picture  Exhibitors' 
League. 

Shelbyville,  Ind.  ' 

P.  S. — Exhibitors,  we  should  say  to  producers,  all  film 
men  and  everybody  not  an  exhibitor:  "Keep  your  hands 
off;  it  is  not  your  business  and  you  do  not  know  what  an 
exhibitor  can  pay  in  the  way  of  tax." 

*      *  * 
[To  the  Exhibitors  Herald]: 

Gentlemen:  Can  you  refer  us  to  a  concern  that  sells 
ventilators  for  roofs  of  motion  picture  theaters? 

We  desire  to  install  something  besides  electric  fans, 
in  the  way  of  something  like  a  skylight  proposition  so 
that  the  front  doors  need  not  be  kept  open,  with  a 
resulting  free  show  to  a  certain  class  that  is  looking  for 
something  for  nothing. 

WAIT  BROTHERS. 

By  J.  Paul  Wait. 

Sturgis,  Mich. 

Reply. — The  Ilg  Electric  Ventilating  Company,  154 
Whiting  street,  Chicago,  or  the  Batterman-Truitt  Com- 
pany, 18-20  Kinzie  street,  Chicago,  111:,  can,  no  doubt, 
furnish  you  with  what  you  desire. 

RAGING  FOREST  FIRE  IN  LUMBER 

REGION    IS    FILMED    FOR  NEWEST 

KATHLYN  WILLIAMS-W.  REID  PLAY 


"Big  Timber,"  an  adaptation  by  Gardner  Hunting  of 
Bertrand  Sinclair's  famous  story,  has  as  its  co-stars  Kath- 
lyn  Williams  and  Wallace  Reid.  It  is  a  Morosco-Para- 
mount  picture,  staged  under  the  direction  of  William  H. 
Taylor,  witli  John  Burton.  Alfred  Paget,  Joe  King  and 
Helen  Bray  in  the  supporting  cast. 

In  order  to  get  the  settings  for  this  production,  which, 
as  the  name  suggests,  is  a  story  of  the  California  lumber 
district,  the  entire  company  traveled  from  Los  Angeles  to 
Fort  Bragg,  in  the  heart  of  the  lumber  district. 

The  felling  of  big  trees  and  scenes  on  the  timber 
chutes  form  interesting  parts  of  the  action  of  the  story. 
By  dint  of  careful  watchfulness  the  players  were  able  to 
film  a  forest  fire  raging  in  the  big  timber.  It  is  forbidden 
by  law  to  start  such  a  fire,  and  the  company  was  forced 
to  bide  its  time  until  a  fire  was  discovered  and  reported 
by  the  rangers. 


Duluth,  Minn. — Mertens  &  Hoff,  proprietors  of  the 
Orpheum  Theater  at  Ironton,  have  leased  the  Empress 
Theater  here  and  will  start  operating  it  about  July  1. 


32 


EXHIBITORS  HERALD 


MISSES  DALTON  AND  BARRISCALE 

STAR  IN  TRIANGLE  FILMS  FOR  JULY  1 


Dorothy  Dalton  and  Bessie  Barriscale  are  the  stars  of 
the  Triangle  plays  to  be  published  July  1. 

"The  Flame  of  the  Yukon"  is  the  title  of  the  drama 
in  which  Dorothy  Dalton  will  make  her  ninth  -stellar 
appearance. 

Bessie  Barriscale  will  be  seen  in  "Hater  of  Men,"  a 
comedy  from  the  pen  of  C.  Gardner  Sullivan. 

The  scene  of  Dorothy  Dalton's  vehicle  is  Alaska  dur- 
ing the  early  days  of  the  gold  rush.  "The  Flame"  was  a 
well  known  character  in  the  country  between  Nome  and 
Dawson.  She  is  the  ruling  spirit  of  "The  Midas  Cafe," 
where  she  lures  the  nuggets  from  her  victims  one  day 
only  to  stake  the  unlucky  to  a  new  start  when  her  sym- 
pathies were  touched.  Melbourne  MacDowell,  a  stage 
player,  takes  the  part  of  the  proprietor  of  the  cafe  in 
which  "The  Flame"  dances,  while  Kenneth  Harlan  appears 
as  the  hero  opposite  Miss  Dalton.  A  tribe  of  twenty 
Esquimaux  lend  realism  to  the  production,  together  with 
several  malamute  dog  teams. 

As  the  leading  figure  of  "Hater  of  Men,"  Bessie  Bar- 
riscale takes  the  part  of  Janice  Salsbury,  a  special  news- 
paper writer.  She  is  engaged  to  a  reporter,  Billy  Wil- 
liams, but  becomes  convinced  that  marriage  is  only  an- 
other name  for  slavery.  She  breaks  off  relations  with 
Williams.  Phillips  Hartley,  known  as  the  drawing  room 
philosopher,  is  also  a  member  of  the  group  in  which 
Janice  moves.  He  loves  Janice,  but  silently  waits  for  the 
time  when  she  will  forget  her  mistaken  ideas  and  turn  to 
him  for  comfort.  Miss  Barriscale  is  supported  by  Charles 
K.  French  and  Jack  Gilbert. 


FRIEDER  FILM  CORP.  OF  CHICAGO 

WILL  MAKE  LONG  LIST  OF  FEATURES; 

GETS  RIGHTS  TO  WELL  KNOWN  TALES 


The  Frieder  Film  Corporation  of  Chicago,  which  now 
is  marketing  its  first  big  state  right  feature,  "A  Bit  o' 
Heaven,"  founded  on  Kate  Douglas  Wiggin's  celebrated 
story,  "The  Birds'  Christmas  Carol,"  announces  that  a 
long  list  of  copyrighted  novels  soon  will  be  filmed  at  the 
Lankershim,  Cal.,  studio. 

This,  it  is  understood,  is  due  to  the  success  with  which 
its  first  feature  is  meeting  throughout  the  country.  Con- 
tracts have  been  signed  with  three  different  eastern  pub- 
lishing houses,  calling  for  film  rights  to  a  number  of 
widely  known  stories,  similar  to  "The  Birds'  Christmas 
Carol."  Activities  now  are  under  way  in  the  Lankershim 
studio,  looking  toward  the  completion  of  the  first  of  the 
new  stories. 


FAIRBANKS  ENTERS  SIXTH  MONTH 

AS  PRODUCER  OF  ARTCRAFT  FILMS 


With  two  Artcraft  plays  already  completed,  and  about 
to  start  on  his  third,  Douglas  Fairbanks  is  celebrating 
his  sixth  month  as  producer.  It  was  immediately  after 
the  first  of  the  year  that  he  completed  negotiations  with 
Walter  E.  Green,  president  of  Artcraft  Pictures  Corpora- 
tion, to  distribute  his  five-reel  pictures  made  under  the 
direction  of  John  Emerson;  from  scenarios  by  Anita  Loos. 
His  business  organization  is  headed  by  John  Fairbanks, 
who  resigned  as  vice  president  of  the  Morey  Mercantile 
Company  in  Denver  to  look  after  his  brother's  interests. 
The  bookkeeping  department  is  in  the  capable  hands  of 
Florence  E.  Gribbon,  who  until  recently  was  identified 
with  the  Triangle  Film  Corporation.  Director  John  Emer- 
san  has  Joseph  Henaberry  and  James  Hogan  for  assis- 
tants, while  Anita  Loos  is  assisted  by  Ruth  Allen. 
Mathilde  Kanes  is  secretary  to  Douglas  Fairbanks,  with 
Bennie  Zeidman  as  publicity  representative. 


"WHO  SHALL  TAKE  MY  LIFE?"  GIVEN 

A  PRIVATE  SHOWING  BY  SELIG  TO 

ANTI-CAPITAL  PUNISHMENT  SOCIETY 


A  private  presentation  of  "Who  Shall  Take  My  Life?" 
the  Selig  feature  film,  soon  to  be  published,  was  given  to 
the  members  of  the  Chicago  branch  of  the  Anti-Capital 
Punishment  Society  of  America.  The  showing  took  plaoj 
Friday  evening,  June  15,  in  the  Selig  projection  room. 
Maurice  Bennett  Kovnat,  the  National  Secretary  of  the 
Anti-Capital  Punishment  Society  of  America,  was  in 
charge. 

Miss  Maibelle  Heikes  Justice,  author  of  the  drama, 
and  who  was  given  permission  to  spend  some  time  in  the 
Death  House  at  Sing  Sing  prison  to  gather  material  for 
her  drama,  was  present. 

Before  the  drama  was  screened,  Mr.  Kovnat  delivered 
a  short  address  in  which  he  thanked  William  N.  Selig 
for  his  courtesy  in  permitting  the  members  of  the  society 
to  view  the  film.  He  complimented  Mr.  Selig  for  the  pro- 
duction of  such  a  drama  which,  he  said,  carried  convinc- 
ingly and  logically  the  Anti-Capital  punishment  propa- 
ganda. The  showing  was  entirely  in  charge  of  the  Na- 
tional Secretary  of  the  Anti-Capital  Punishment  Society 
and  only  members  were  present.  Following  the  showing 
the  verses,  "I  Want  to  Sit  by  the  Side  of  the  Road," 
were  recited.  There  was  special  music  during  the  eve- 
ning. 

Among  the  prominent  members  of  the  Chicago  branch 
of  the  Anti-Capital  Punishment  Society  of  America  can 
be  mentioned,  former  Governor  Dunne,  Bishop  Fallows, 
Raymond  Robins,  Clarence  Darrow,  Judge  Robert  Mc- 
Murdy,  former  Senator  Billings  and  others.  A  number 
of  the  above  named  dignitaries  were  present  at  the  show- 
ing. 

"Who  Shall  Take  My  Life?"  is  said  to  be  a  gripping- 
drama  presenting  arguments  against  capital  punishment 
in  the  form  of  a  strong  story  in  which  an  innocent  man 
convicted  on  circumstantial  evidence  meets  death.  Colin 
Campbell  directed  the  production,  which  features  Thomas 
Santschi  and  others. 


12,000  PERSONS  FLOOD  CLUNE'S 

THEATER,  LOS  ANGELES,  TO  SEE 

FIRST  RUN  OF  FAIRBANKS  FILM 


According  to  William  H.  Clune,  owner  of  Clune's 
Auditorium,  Douglas  Fairbanks,  in  his  initial  Artcraft 
film,  "In  Again,  Out  Again,"  played  to  more  than  12,000 
persons  the  first  day  of  its  showing  in  Los  Angeles. 

Mr.  Clune  had  originally  intended  to  exhibit  "In  Again, 
Out  Again"  at  his  Broadway  theater,  which  seats  about 
1,800  persons,  but  due  to  contemplated  big  business  he 
decided  to  open  the  Fairbanks  film  at  his  large  Audito- 
rium Theater,  which  has  a  3,500  seating  capacity.  He  is 
running  the  picture  on  schedule  time,  four  performances  a 
day,  in  addition  to  a  one-reel  news  film  and  an  elaborate 
musical  program. 

Mr.  Clune  in  an  interview  said  that  the  crowds  which 
attended  on  the  first  day  of  "In  Again,  Out  Again"  re- 
minded him  of  "The  Birth  of  a  Nation"  premiere  in 
Los  Angeles. 

Clune  intends  continuing  the  showing  of  "In  Again, 
Out  Again"  for  two  weeks,  and  then  the  same  print  will 
be  transferred  for  a  run  to  his  respective  theaters  in 
Pasadena  and  Santa  Ana. 

As  a  courtesy  to  Mr.  Clune,  who  is  a  close  friend  of 
Douglas  Fairbanks,  the  latter  appeared  at  the  second 
performance  on  opening  night,  and  after  two  minutes  of 
enthusiastic  applause  the  Artcraft  star  entertained  the 
audience  with  some  of  the  interesting  trials  and  tribula- 
tions he  experienced  during  the  staging  of  "In  Again, 
Out  Again." 


EXHIBITORS  HERALD 


33 


THE  FILM  STOCK  MARKET 

By  Paul  H.  Davis  &  Company 
Chicago 


Bid  Asked 

American  Film  Company    65  70 

Lincoln  Film  Corporation,  Pfd   90  100 

Lone  Star  Corporation,  Pfd   98  100 

Lone  Star  Corporation,  Com   27'A  30 

Mutual  Film  Corporation,  Com   16  18 

Mutual  Film  Corporation,  Pfd   22  25 

New  York  Motion  Picture  Corporation   53  60 

North  American  Corporation.  Com   25 

States  Film  Corporation,  Com   25 

Thanhouser  Film  Corporation   ^  1J4 

Triangle  Film  Corporation  _   If4  2J4 

W  orld  Film  Corporation   % 

The  large  over-subscription  of  the  Liberty  Loan  has 
caused  more  confidence  in  the  present  financial  situation 
and  stocks  and  bonds,  both  listed  and  unlisted,  are  becom- 
ing more  active.  As  soon  as  the  government  has  defi- 
nitely arranged  the  taxation  program,  and  manufacturers 
and  retailers  know  just  where  the)-  stand,  there  is  sure  to 
be  a  better  sentiment,  and  all  experts  predict  great  indus- 
trial activities.  Motion  picture  companies  should  share 
in  this  prosperity,  and  we  believe  higher  prices  will  be 
seen  for  all  good  issues. 

On  the  15th  of  June,  Lone  Star  Corporation  retired  25 
per  cent  of  the  outstanding  preferred  stock  at  110.  All 
resulting  fractions  were  taken  up  in  full  and  the  accrued 
dividend  paid  on  the  preferred  up  to  the  date  of  retiring. 

New  York  Motion  Picture  stock  has  been  somewhat 
stronger  than  last  week's,  sales  being  reported  as  high  as 
56;  52  is  being  freely  bid  with  not  much  stock  offered. 

Triangle  and  World  Film  remain  practically  unchanged 
with  few  sales  reported. 

.  Quotations  June  19,  1917. 


This  department  will  furnish  on  request,  such 
statistics  as  are  available  concerning  the  above  or 
other  motion  picture  stocks,  providing  such  request 
does  not  call  for  an  expression  of  opinion  concern- 
ing the  policy  of  the  companies  or  the  future  prices 
of  the  stocks. 


J.  B.  SARDY  &  CO. 

Film  Stocks        Bonds  Investments 
131  South  La  Salle  Street 

Telephone  Majestic  7640         ::  Chicago,  Illinois 


WHARTONS,  INC.,  ARE  MAKING  FILM 

FOR  ROCHESTER,  N.  Y.,  RED  CROSS 


ITHACA,  N.  Y.— The  Whartons,  Inc.,  is  busily  en- 
gaged making  what  will  form  the  concern's  contribution 
to  the  Red  Cross  fund — a  film  to  be  exhibited  in  all 
theaters  in  this  district  in  the  campaign  of  Rochester  to 
raise  $1,000,000  during  Red  Cross  week,  beginning  June  25. 

The  film  will  show  two  sides  of  war — the  horrors  of  it 
without  the  aid  of  the  Red  Cross,  and  the  benefits  which 
the  organization  can  give  if  properly  supplied  with  the 
necessities  for  treating  the  sick  and  wounded.  Leopold 
D.  Wharton,  with  John  Holbrook,  head  of  the  photo- 
graphic department.  Levi  Bacon,  camera  man,  Marshall 
Francisco,  head  of  the  developing  department,  and  Le 
Roy  Baker,  chief  of  the  mechanical  department,  now  are 
in  Rochester  personally  directing  the  making  of  the  pic- 
ture. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR — Metro,  "The  Haunted  Pajamas."  with  Harold  Lock- 
wood;  Mutual,  "The  Immigrant,"  with  Charlie  Chaplin;  Triangle, 
"The  Clodhopper,"  with  Charles  Ray ;  Fox,  "Some  Boy,"  with  George 
Walsh;  Triangle,  "Paws  of  the  Bear,"  with  William  Desmond;  World. 
"The  Price  of  Pride,"  with  Carlyle  B4ackwell ;  Metro,  "The  Greatest 
Power,"  with  Ethel  Barrymore ;  Paramount,  "The  Jaguar's  Claws," 
with  Sessue  Hayakawa. 


BAXDBOX — Sunshine  Film  Corporation,  "S.  O.  S.,"  with  Richard 
Travers. 


BIJOTJ  DREAM— Selznick,  "The  Silent  Master,"  with  Robert 
Warwick. 


BOSTON — Mutual,  "The  Immigrant."  with  Charlie  Chaplin;  Fox, 
"Some  Boy,"  with  George  Walsh;  World,  "The  Price  of  Pride,"  with 
Carlyle  Blackwell ;  Metro,  "The  Greater  Power,"  with  Ethel  Barry- 
more  ;  Paramount,  "The  Jaguar's  Claws."  with  Sessue  Hayakawa ; 
Fox,  "The  Innocent  Sinner,"  with  Mariam  Cooper. 


CASTLE — Vitagraph,  "The   Maelstrom,"  with  Earle  Williams. 


COLOXIAL — First  National  Exhibitors'  Circuit.  "On  Trial,"  with 
Sidney  Ainsworth. 


LA  SALLE — Arrow  Film  Corporation.  "The  Deemster,"  with 
Derwent   Hall  Caine. 


ORPIIEl'M — World,  "The  Divorce  Game."  with  Alice  Brady; 
Mutual.  "A  Bit  of  Kindling,"  with  Jackie  Saunders;  World,  "The 
Price  of  Pride."  with  Carlyle  blackwell ;  Vitagraph,  "The  Soul  Master," 
with  Earle  Williams ;  Metro,  "The  Greatest  Power,"  with  Ethel  Barry- 
more  ;  Fox,  "The  Slave,"  with  Valeska  Suratt. 


PLAYHOUSE  —  Bluebird.  "A  Keutuckv  Cinderella,"  with  Ruth 
Clifford. 


ROSE — Paramount,  "The  Inner  Shrine."  with  Margaret  Illington ; 
Mutual,  "The  Immigrant."  with  Charlie  Chaplin. 


STUDEBAKER — Williamson  Bros..  "The  Submarine  Eye,"  with 
Barbara  Tennant. 


ZIEGFELD— "The  Littlest  Rebel,"  with  E.  K.  Lincoln. 


"THE  RANGE  BOSS"  IS  NEXT  ESSANAY 

WESTERN  FEATURE.  WHICH  STARS 

JACK  GARDNER  OF  STAGE  NOTE 


"The  Range  Boss"  will  be  the  second  of  Essanay's 
series  of  Westerns. 

This  series,  which  starts  with  the  publication  of  "Land 
of  Long  Shadows"  on  June  18,  presents  a  new  and  novel 
screen  interpretation  of  red-blooded  life  in  the  wilds  of 
the  West.  It  features  Jack  Gardner,  the  musical  comedy 
star,  who  made  his  first  appearance  in  motion  pictures 
last  month  in  Essanay's  "The  Night  Workers." 

"The  Range  Boss"  has  to  do  with  the  mishaps  of  a 
man  from  New  England  in  'the  far  West.  There  is  in- 
cluded in  this  party  a  beautiful  girl  with  ideas  of  her 
own,  her  very  proper  chaperon  and  a  suitor  for  her  hand, 
the  latter  dressed  in  his  Eastern  tailor's  notion  of  what 
should  be  worn  in  the  West. 

The  girl  has  just  inherited  a  ranch  and  is  endeavoring 
to  establish  herself  at  its  head.  She  runs  afoul  of  a 
vicious  plot  by  former  employees  on  the  estate  to  seize 
it,  in  which  her  erstwhile  suitor  becomes  involved.  At  a 
moment  when  all  seems  lost,  and  the  girl  finds  even  her 
life  and  honor  threatened  by  the  conspiracies,  the  cowboy- 
hero  enters  the  play  to  rescue  her. 

The  manuscript  was  written  by  W.  S.  Van  Dyke,  who 
also  is  producing  the  picture.  Mr.  Gardner  is  an  expert 
horseman  and  is  provided  with  an  open  field  to  perform 
some  stirring  feats.  Miss  Ruth  King  and  the  same  com- 
pany which  appeared  with  the  star  in  "Land  of  Long 
Shadows"  also  will  appear  in  this  production. 

"The  Range  Boss"  will  have  a  screen  time  of  approxi- 
mately sixty-five  minutes. 


34 


EXHIBITORS  HERALD 


M.  H.  HOFFMAN  BUYS  "BAR  SINISTER"  RIGHTS 

FOR  NEW  YORK  STATE  FROM  FRANK  HALL 


M.  H.  Hoffman  of  the  M.  H.  Hoff- 
man, Inc.,  New  York  City,  has  pur- 
chased the  New  York  state  rights  to 
the  "Bar  Sinister."  The  rights  were 
purchased  from  Frank  Hall.  The  pro- 
duction now  is  being  published 
through  the  first  of  the  Foursquare 
exchanges,  recently  opened  on  the 
seventh  floor  of  the  Godfrey  Building. 

The  "Bar  Sinister,"  with  "Madam 
Sherry,"  the  "Sin  Woman"  and 
"Should  She  Obey?"  will  form  the 
nucleus  of  the  exchange  product  to  be 
distributed  under  the  supervision  of 
H.  Gainsburg,  who  now  is  installed  at 


With  a  story  by  Anthony  P.  Kelly 
and  accompanied  by  many  of  the 
same  players  who  appeared  in  "The 
Barrier"  and  "The  Bar  Sinister,"  Ed- 
gar Lewis  left  Broadway  a  few  days 
ago  and  now  is  making  the  first 
scenes  of  his  next  special  production 
in  Ticonderoga,  in  New  York  State. 

Before  beginning  the  actual  work 
of  the  picture  Mr.  Lewis  spent  sev- 
eral weeks  working  upon  the  script 
and  selecting  the  cast  and  locations. 
At  the  same  time  his  first  success 
under  his  own  management,  "The  Bar 
Sinister,"  was  enjoying  an  extended 
run  at  the  Broadway  Theater  and  his 
time  was  divided  between  the  launch- 
ing of  "The  Bar  Sinister"  in  conjunc- 
tion with  Frank  Hall,  who  controls 
the  world  rights,  and  preliminary 
work  on  his  next  production.  He  was 
also  forced    to    allow    time  for  the 


the  head  of  the  New  York  Foursquare 
exchange. 

In  addition  to  booking  all  New 
York  state  for  "Madam  Sherry,"  M. 
H.  Hoffman,  Inc.,  is  selling  state 
rights  on  this  big  new  picture.  An 
unusual  and  significant  fact  to  be  re- 
membered about  "Madam  Sherry"  is 
that  the  noted  music  score,  which  is 
known  the  world  over,  is  included 
with  the  film. 

Good  paper  and  other  advertising 
material  is  being  prepared,  it  is  said, 
by  the  executive  office  of  the  com- 
pany. 


building  of  a  village  street  called  for 
by  his  new  script. 

No  title  has  been  announced  for  the 
picture  and  no  hint  is  being  given  of 
the  subject. 


OUR  PLATFORM 

"There  is  but  one  course  to 
take  if  the  exhibitors'  organiza- 
tion is  ever  to  attain  its  right- 
ful place  in  the  industry:  there 
must  be  a  thorough  house- 
cleaning  of  men  and  methods 
and  the  old  parasitical  system 
of  making  the  league  a  poach- 
ing ground  for  a  few  selfish 
individuals  must  be  forever 
abandoned." 

—From   HERALD   editorial,   May  19, 
1917. 


JACK  HAAG  WILL  QUIT 

CHICAGO  BANDBOX  HOUSE 
AFTER  NOTABLE  SUCCESS 


Made    Theater    Noted  Throughout 
U.  S.  and  Built  One  of  Best  Pay- 
ing Trades  in  "Loop"  District 

Jack  Haag,  who  for  the  past  ten 
months  has  managed  the  Bandbox 
Theater  on  Madison  street,  Chicago, 
will  sever  connections  with  the 
widely  known  film  house,  he  an- 
nounces, and  now  is  considering  other 
business  offers  which  have  been 
made. 


JACK  HAAG 

Mr.  Haag  has  made  a  big  success 
of  the  Bandbox  Theater,  which  now 
is  known  in  important  centers  from 
coast  to  coast.  Through  persistent 
effort  Mr.  Haag  has  built  up  business, 
until  the  theater  is  one  of  the  best 
paying  in  the  Chicago  "loop"  district. 
The  departing  manager  was  one  of 
the  first  theater  managers  in  the 
"loop"  to  see  the  advantage  of  select- 
ing pictures  in  the  open  market,  and 
for  some  length  of  time  has  been  run- 
ning features  in  the  Bandbox  for  one, 
two  and  occasionally  three  weeks. 

"Women  Only"  shows  of  semi- 
educational  nature,  such  as  "The  Un- 
born" and  other  films,  in  the  past 
have  been  successfully  exploited. 
During  the  run  of  "The  Unborn,"  Mr. 
Haag  placed  the  attraction  before  the 
public  in  such  a  unique  manner  that 
during  its  run  every  afternoon  and 
evening  a  great  waiting  line,  which  ex- 
tended more  than  a  block  from  the 
box  office,  kept  the  traffic  police  busy. 

As  an  officer  of  the  Reel  Fellows' 
Club,  Mr.  Haag  has  been  a  big  factor 
in  making  the  organization  a  success. 
At  present  he  is  working  out  plans 
for  the  club  to.  entertain  delegates 
to  the  Motion  Picture  Convention  to 
be  held  in  Chicago  from  July  14  to  22. 


EDGAR  LEWIS  STARTS  WORK  ON  NEW  FILM  IN 

NEW  YORK  HILLS;  STORY  BY  ANTHONY  P.  KELLY 


GENERAL 


"Would  You  Believe  It?"— June  23 
(two-reel  Essanay  Black  Cat  drama, 
with  Ernest  Maupain). — In  order  to 
point  out  to  his  fiancee  his  exceeding 
good  looks,  Henry  Neville  introduces 
Eleanor  to  David  Lee,  who  is  exceed- 
ingly homely.  Soon  Eleanor's  affec- 
tion for  Henry  wavers,  and  she  be- 
gins to  find  goodness  in  David.  Henry 
must  have  $10,000  in  the  bank  before 
he  can  marry  Eleanor.  He  borrows 
that  sum  from  David,  but  Eleanor  has 
learned  of  the  plot,  and  refuses  Henry 
to  marry  David. 

"Casey  the  Fireman" — June  25  (one- 
reel  Ray  comedy,  with  Johnny  and 
Emma  Ray). — Goldie  Myne  goes  to 
New  York.  She  has  been  instructed 
by  her  father  to  look  up  Fireman 
Casey,  who  had  once  saved  her  life 
when  a  child.  By  mistake  Goldie 
entertains  Casey,  the  humble  fireman 
of  the  apartment  in  which  she  lives. 
When  she  realizes  her  mistake,  she 
has  him  thrown  out.  But  when  fire 
starts  and  Casey  saves  her  life,  she 
learns  that  he  is  the  right  Casey,  and 
so  he  becomes  her  chief  in  life. 

"A  Corner  in  Smiths" — June  30 
(two-reel  Essanay  Black  Cat  comedy- 
drama,  with  Hazel  Daly). — Smith  be- 
ing such  a  common  name,  J.  Smith, 
the  millionaire,  offers  a  large  sum  of 
money  to  all  bachelors  who  will  not 
marry,  and  to  all  spinsters  who  will 
wed  and  change  their  name.  Edward 
S.  Jones  being  out  of  funds,  decides 
to  become  a  Smith  and  accept  the 
millionaire's  money.  The  old  man 
becomes  fond  of  the  young  man  and 
makes  him  his  secretary.  But  when 
Edward  falls  in  love  with  Smith's 
daughter,  he  confesses  that  he  is  not 
a  Smith  and  all  ends  happily. 


MUTUAL 


"The  Masked  Heart"— July  2  (five- 
reel  American  drama,  with  William 
Russell).  —  Philip  Greycourt  meets 
Helene  Villiers,  the  second  wife  of 
John  Villiers,  at  a  mask  ball  and  be- 
comes infatuated  with  her.  Helene 
will  not  remove  her  mask  and  Philip 
does  not  know  who  she  is.  Later 
he  is  invited  to  the  Villiers  home  and 
meets  Helene  there.  Catherine,  the 
stepdaughter  of  Helene,  falls  in  love 
with  Philip,  but  he  loves  Helene.  Dur- 
ing the  absence  of  her  husband  Hel- 
ene invites  Philip  into  her  sitting 
room  and  he  embraces  her.  The 
shadow  on  the  curtain  is   seen  by 


Villiers  and  he  angrily  comes  into  the 
room,  demanding  to  know  who  the 
other  party  is.  But  Philip  has  made 
his  escape  and  gets  into  Catherine's 
room.  When  he  is  found  by  Villiers 
he  promises  to  marry  Catherine  next 
day.  Catherine  loves  her  husband  and 
she  is  happy,  but  Philip  still  thinks 
of  Helene.  Helene,  jealous  of 
Catherine,  tells  her  of  Philip's  love 
for  her,  and  Catherine  leaves.  But 
Philip  has  come  to  love  his  wife  and 
casts  Helene  off  forever. 

"The  Girl  in  the  Frame" — July  3 
(one-reel  La  Salle  comedy,  with  Jean 
Otto). — When  wifie  sees  a  picture  of 
a  girl  in  tights  substituted  in  the  frame 
wherein  her  own  picture  had  been, 
she  leaves  her  husband.  She  goes 
to  live  with  a  girl  friend,  who,  for 
mysterious  reasons,  is  masquerading 
in  men's  clothes.  Hubby  has  detect- 
ives search  for  his  wife  and  they 
find  her  in  the  arms  of  a  handsome 
young  man.  Hubby  sues  for  divorce 
and  in  the  courtroom  all  mysteries 
are  unraveled. 

"Jerry's  Gentle  Nursing" — July  5 
(one-reel  Cub  comedy,  with  George 
Ovey). — Jerry  overhears  two  thieves 
planning  to  rob  a  wealthy  man.  He 
also  learns  that  they  will  carry  empty 
revolvers.  With  this  knowledge,  he 
braves  the  thugs  and  drives  them 
away.  The  man  who  is  the  victim 
gives  Jerry  a  position  as  his  nurse, 
since  he  is  a  gouty  invalid.  However, 
what  Jerry  does  to  the  invalid  and 
his  wheel  chair  loses  him  his  posi- 
tion. 

"The  Victory" — July  6  (two-reel,  No. 
16,  "Jimmie  Dale,"  with  E.  K.  Lin- 
coln).— Jimmie  learns  that  the  Tocsin 
is  Marie  La  Salle.  Marie  sends  Jim- 
mie to  the  La  Salle  mansion  to  get 
papers  incriminating  the  "Woman  in 
Black"  and  the  "Pretender."  At  the 
mansion  he  is  met  by  these  criminals 
and  a  fight  ensues.  However,  Jim- 
mie is  successful.  After  everything 
has  been  cleared  up,  Jimmie  and 
Marie  are  married. 


UNIVERSAL 


"The  Bank  Mystery" — June  25  (two- 
reels,  No.  1,  "The  Gray  Ghost,"  with 
Harry  Carter,  Priscilla  *  Dean  and 
Emory  Johnson). — "The  Gray  Ghost" 
is  a  mysterious  robber  and  his  or- 
ganization is  so  complete  that  no  one 
ever  escapes  him.  He  has  in  his  pow- 
er, the  young  son  of  Banker  Olmstead. 
Olmstead  is  shot  in  his  own  bank,  and 


his  son  is  accused  of  the  murder.  "The 
Gray  Ghost"  is  also  planning  to  get 
Wade  Hildrcth,  a  young  Englishman, 
who  is  en  route  to  America  to  take 
back  to  London  a  necklace  valued  at 
two  million  dollars,  into  his  power. 

"The  War  Bridegroom" — June  25 
(one-reel  Nestor  comedy,  with  Eddie 
Lyons  and  Lee  Moran). — The  night 
before  Eddie  and  Edith  are  to  be 
married  Eddie  and  the  boys  are  ar- 
rested and  are  sentenced  to  digging 
ditches  for  sixty  days.  They  send 
word  to  Edith  tha  tthey  have  been 
called  to  the  front.  When  released, 
they  purchase  second  hand  uniforms 
and  are  received  as  heroes.  In  the 
midst  of  it  all  the  sheriff  returns  with 
the  information  that  they  still  have 
two  days  before  the  expiration  of 
their  time. 

"The  Golden  Bullet"— June  26 
(three-reel  Gold  Seal  western  drama, 
with  Harry  Carey). — Dick  and  Red 
rob  Jack  and  Dad  of  their  nuggets. 
Jack  goes  to  town  to  get  aid  to  cap- 
ture Dick.  Dick  and  Jack  meet  and 
Jack  forces  Dick  to  return  the  nug- 
gets. He  returns  them  all  but  one, 
which  he  has  given  to  Mattie,  the 
sheriff's  daughter.  Jack  gives  Dick 
a  certain  time  in  which  to  secure  the 
missing  nugget.  Dick  takes  Mattie's 
nuggets  and  leaves  evidence  which 
will  incriminate  Jack.  Jack  is  pur- 
sued by  cowboys  and  only  the  ar- 
rival of  the  sheriff  saves  him.  Dick 
is  captured  as  the  real  robber  and 
Jack  is  exonerated. 

"Damaged  Goodness"  —  June  26 
(one-reel  Victor  comedy,  with  O.  C. 
Jackson). — Hubby  intercepts  a  note 
which  Wifie  has  written  to  a  bachelor 
in  which  she  says  that  she  will  dope 
Hubby's  coffee.  Hubby  pretends  to 
be  doped  and  Wifie  steals  his  wallet 
and  she  and  the  bachelor  depart.  The 
machine  breaks  down.  Hubby  comes 
along  and  offers  the  bachelor  a  large 
wallet  if  he  will  take  Wifie  too.  But 
the  bachelor  refuses.  After  a  fight 
in  which  Hubby  loses  he  is  forced 
to  take  Wifie. 

"Her  Daring,  Caring  Ways"— June 
27  (one-reel  L-Ko  comedy,  with  Merta 
Sterling).— Chili  Ted  and  Con  Carne 
have  threatened  to  get  Lucille,  the 
owner  of  a  ranch,  into  their  power. 
The  cowboys  have  sworn  to  protect 
Lucille,  and  when  the  ruffians  attack 
her,  they  are  driven  away.  The  ruf- 
fians return  and  demand  Lucille  or  the 
mortgage.     It  is  only  through  the 


36  EXHIBITORS  HERALD 


efforts  of  Mcrt  and  Al  that  Lucille  is 
saved  and  the  ruffians  brought  to  jus- 
tice. 

"The  Pointed  Finger" — June  28 
(two-reel  Big  0  underworld  drama, 
with  Grctchen  Lederer). — After  Arm- 
strong is  released  from  prison,  he 
finds  it  difficult  to  secure  employment, 
because  of  his  past.  However,  Mrs. 
Allison  becomes  friends  with  Mrs. 
Armstrong  and  through  Mr.  Allison, 
Armstrong  finally  secures  a  position. 
He  is  gradually  advanced.  One  day 
the  president  discovers  that  swindling 
is  going  on  in  his  concern  and  evi- 
dence seems  to  point  to  Armstrong 
as  the  culprit.  Through  the  offices 
of  a  wide  awake  office  boy,  the  presi- 
dent learns  that  Armstrong's  name 
has  been  forged,  and  that  Allison  is 
really  guilty.  Allison  is  taken  into 
custody  and  Armstrong  is  given  Al- 
lison's position. 

"Her  City  Beau" — June  28  (one-reel 
Victor  comedy-drama,  with  Edith 
Roberts).— Jack  is  Mary's  ideal  be- 
cause he  resembles  the  men  she  has 
seen  in  clothes  advertisements  in 
magazines.  At  a  dance  at  the  hotel 
Jack  laughs  at  the  way  Mary  is 
dressed  and  dances  with  all  the  styl- 
ishly clad  women.  Mary  later  con- 
fides to  Jed,  the  hired  man,  that  she 
is  through  with  city  people. 

"Swede  Hearts" — June  29  (two-reel 
Victor  comedy-drama,  with  Xeal 
Hart). — Ole  Olsen  loves  Frieda  Xils- 
sen,  but  because  of  a  quarrel  between 
their  fathers,  they  are  not  allowed 
to  see  each  other.  Ole  goes  to  Ameri- 
ca. Frieda's  father  sends  Frieda  to 
America  to  marry  Gustaf  Frese. 
Gustaf  is  a  swindler  and  decides  that 
Frieda  will  be  a  valuable  accomplice. 
Ole's  father  dies  and  he  receives  a 
large  sum  of  money.  He  purchases 
the  building  in  which  Gustaf  has  fit- 
ted up  an  apartment  for  Frieda.  In 
this  way  Ole  is  able  to  prevent 
Frieda's  marrying  Gustaf. 

"His  Fatal  Beauty"— June  30  (one- 
reel  Joker  comedy,  with  Milburn 
Moranti). — Pcrsilla  holds  a  mortgage 
on  Milt's  hotel,  but  is  willing  to  can- 
cel it  if  Milt's  son  will  marry  her. 
Eddie,  the  son,  refuses  and  goes  to  the 
city,  where  he  secures  employment 
in  a  bank.  Robbers  break  into  the 
bank,  but  Eddie  is  successful  in  driv- 
ing them  away  and  saves  the  gold. 
For  this  he  is  given  a  large  reward 
as  well  as  the  banker's  daughter.  Ed- 
die returns  to  his  home  and  pays  off 
the  mortgage. 

"Money  and  Mystery" — June  30 
(two-reel  Bison  western  drama,  with 
Eileen  Sedgwick). — When  Mary  be- 
comes of  age.  she  decides  to  go  to 


the  mine  which  she  and  her  maiden 
aunts  own,  and  for  which  her  father  is 

bookkeeper.  She  arrives  to  find  her 
father  helpless,  caused  by  too  much 
whiskey.  Through  her  influence,  he 
becomes  a  different  man.  He  drs-' 
covers  that  his  books  do  not  balance 
and  suspects  Jcssen,  the  foreman.  Jes- 
sen  and  Dawes,  his  assistant,  endeav- 
or to  fasten  the  guilt  on  Dempster. 
Jesscn  and  Dempster  fight,  and  when 
the  sheriff  arrives,  Dawes  confesses 
to  the  crime  in  which  he  assisted 
Jesscn. 

"Love's  Turmoil" — July  1  (one-reel 
Big  U  drama,  with  Edna  Maison). — 
John  Daly  has  been  let  out  of  the 
position  of  foreman  of  the  Smith  mine 
because  of  his  bad  habits.  Robert 
Blake  is  the  new  foreman,  and  John 
is  jealous  of  Blake.  When  the  pay 
roll  does  not  arrive,  John  tells  the 
men  to  go  and  demand  their  money. 
When  they  do  not  receive  !t  they  en- 
deavor to  wreck  the  mine.  They  are 
prevented  by  the  sheriff.  Smith  has 
the  pay  roll  but  cannot  cross  the  river 
because  the  bridge  is  down.  His 
daughter,  Dorothy,  goes  to  the  river's 
edge,  Smith  throws  the  pay  roll  across 
the  stream,  and  Dorothy  catches  it. 
The  men  are  paid  off  and  John  is  ar- 
rested for  causing  disorder. 

"The  Double-topped  Trunk"— July 
1  (one-reel  Imp  drama,  with  Allen 
Holubar). — Carey  Crane  discovers  a 
trunk  in  the  customs  house  which  is 
full  of  gems.  Swithers  orders  Carey 
to  deliver  the  trunk  to  a  certain  ad- 
dress. This  Carey  does,  but  he  has 
told  the  police  what  he  is  about  to 
do.  Swithers  suspects  Carey  and 
holds   him   at   bay   with   a  revolver. 


Carey  knocks  the  gun  out  of  Swith- 
ers' hand  and  calls  the  police.  Thiera, 
the  girl  who  smuggled  the  gems,  is 
captured  as  well  as  Swithers  and  his 

gang. 


ART  DRAMAS 


"The  Road  Between" — June  25  (five- 
reel  Erbograph  drama,  with  Marian 
Swayne). — Polly's  father,  a  scientist, 
sells  one  of  his  inventions  and  sud- 
denly becomes  wealthy.  Through  the 
persuasion  of  Sarah,  the  mother,  they 
move  to  the  city  and  become  connect- 
ed with  a  band  of  social  crooks,  who 
pretend  to  be  important  persons. 
Sarah  endeavors  to  persuade  Polly  to 
marry  one  of  them,  but  Polly  loves 
Dave,  a  boy  from  her  home  town.  The 
crooks  urge  Polly's  father  to  sell  his 
mine,  and  as  he  is  about  to  close  the 
deal,  they  receive  a  wire  from  Dave, 
saying  that  there  is  a  coal  bed  on 
the  farm.  When  the  crooks  learn 
that  they  have  been  defeated,  they 
confess  their  deception.  Sarah, 
ashamed,  is  willing  to  return  to  the 
country,  where  happiness  comes  to 
Polly  and  Dave. 


PATHE 


"When  Baby  Forgot" — June  24 
(five-reel  Lasslida  drama,  with  Marie 
Osborne).— Mr.  Watson  devotes  too 
much  time  to  business,  and  when  he 
learns  that  George  Melvin  has  been 
paying  attention  to  his  wife,  he  di- 
vorces her  and  secures  custody  of 
little  Marie.  Marie  becomes  suddenly 
ill.  and  the  doctor  informs  the  but- 
ler that  unless  she  can  finish  the 
little  prayer,  which  her  mother  has 
taught  her  by  nightfall,  all  will  be 
over.    The  butler  disobeys  his  mas- 


EXHIBITORS  HERALD 


37 


[er's  commands,  and  brings  the  moth- 
er to  the  little  girl's  side.  The  mother 
starts  and  Marie  finishes  the  prayer. 
When  Mr.  Watson  returns  the  little 
Igirl  pleads  that  he  allow  her  mother 
to  remain,  and  he  consents. 


WORLD 


"The  Golden  Lotus"  —  (five-reel 
Brady-International  drama,  with  Re- 
gina  Badet). — Leah  operates  a  gam- 
bling house  and  lures  men  to  their  fate. 
Carrell.  frequenter  of  her  gambling 
house,  loves  her,  and  because  she  will 
not  marry  him,  he  shoots  himself. 
Later  she  meets  Reginald  Ramsaye, 
a  novelist,  and  the  two  become  in- 
fatuated. But  when  Ramsaye  learns 
her  true  nature,  he  leaves  her  and 
goes  on  an  exploration  trip.  She 
finally  marries  a  marquis  and  when 
the  son  returns,  she  learns  that  she 
has  married  the  father  of  the  man  she 
loves.  She  tells  Ramsaye  that  she 
still  loves  him  and  begs  him  to  marry 
her.  but  he  has  met  another  girl  and 
will  have  nothing  more  to  do  with 
Leah.  The  realization  of  how  mat- 
ters stand,  forces  Leah  to  shoot  her- 
self. 


TRIANGLE 


'Madcap  Madge" — June  24  (five- 
reel  Ince  comedy-drama,  with  Olive 
Thomas). — Mrs.  Flower  is  anxious  to 
marry  off  her  daughter,  Julia,  who 
after  six  strenuous  seasons,  still  is 
single.  Mrs.  Flower  learns  that  the 
Earl  of  Larlsdale  will  winter  at  Palm 
Beach  and  so  Julia  and  Mrs.  Flower 
journey  to  the  beach  in  an  endeavor 
to  win  the  title.  Madge,  the  younger 
daughter,  who  still  is  at  school,  has 
been  left  there.  She  does  not  like  the 
idea,  and  through  her  madcap  pranks, 
gets  expelled.  She.  too,  journeys 
down  to  Palm  Beach,  where  she 
shocks  the  fashionable  colony  and 
sends  her  mother  into  a  hvsteria. 


0171?  PLATFORM 

"There  is  but  one  course  to 
take  if  the  exhibitors'  organiza- 
tion is  ever  to  attain  its  right- 
ful place  in  the  industry:  there 
must  be  a  thorough  house- 
cleaning  of  men  and  methods 
and  the  old  parasitical  system 
of  making  the  league  a  poach- 
ing ground  for  a  few  selfish 
individuals  must  be  forever 
abandoned." 

—From  HERALD  editorial,  May  19, 
1917. 


Calgary,  Aha. — D.  G.  Walkley, 
president  of  the  Film  Exchange  Man- 
agers' Association  of  Alberta,  has  an- 
nounced that  the  association  will  fight 
the  proposed  Daylight  Saving  Bill  in 
this  territory  and  has  enlisted  the  aid 
of  exchange  associations  of  Canada 
for  a  Dominion-wide  campaign  of  pro- 
test against  the  measure. 

The  :  ssociation  points  out  that  this 
system  not  only  shortens  the  dark 
hours  of  the  evening,  which  tends  to 
keep  patrons  away  from  shows,  but 
also  confuses  the  time  table  for  ship- 
ping the  films,  and  quite  often  holds 
up  the  show. 


Halifax,  X.  S. — Business  in  Halifax 
keeps  up  as  good  as  usual  and  the 
raise  in  prices  does  not  seem  to  affect 
exhibitors,  other  than  to  prove  of 
benefit.  In  some  cases  the  theaters 
have  noticed  a  tendency  for  the  mat- 
inees to  increase  and  the  evening 
shows  to  drop  off  in  attendance,  ow- 
ing to  the  fact  that  the  extra  price 
of  admission  is  not  charged  in  the 
afternoon. 


opening  an  office  under  the  manage- 
ment of  Xorman  McArthur,  who  has 
been  in  the  past  number  of  years 
manager  of  the  general  office  here. 
Mr.  Braden,  who  has  aided  Mr.  Mc- 
Arthur for  some  considerable  time, 
will  step  up  to  take  charge  of  the 
General  Film  office.  It  is  also  re- 
ported that  the  Globe  Film  Company 
will  open  offices  in  St.  John.  Mr. 
Fenton  of  Montreal  has  applied  for 
a  license  for  the  Triangle  Films  in 
this  territory.  These  films  are  going 
to  be  used  in  the  Imperial  Theater, 
St.  John,  and  Walter  H.  Golding, 
manager  of  the  Imperial,  will  be  rep- 
resentative here  as  far  as  the  Imperial 
Theater  is  concerned. 


Toronto,  Ont. — A  new  film  concern 
has  been  incorporated  here  with  the 
capital  of  $75,000  under  the  name  of 
Atlas  Films  of  Canada.  The  concern 
will  handle  industrial  films  and  make 
comedies.  The  first  comedy  has  been 
completed.    It  is  a  two-reel  subject. 


Toronto,  Ont. — The  Canadian  Na- 
tional Features  of  Trenton  has  com- 
pleted two  pictures,  it  has  been  an- 
nounced. These  may  be  held  over 
until  the  fall  before  being  published. 
William  Cranston,  president,  is 
well  known  through  his  work  in  ar- 
ranging for  the  presentation  of  "The 
Birth  of  a  Nation"  and  "Intolerance" 
throughout  Canada  for  A".  S.  Court- 


St.  John,  X.  B.  —  A  number  of 
changes  are  being  made  in  the  film 
exchanges  in  this  city.    The  Metro  is 


Vancouver,  B.  C. — P.  X.  Doyle, 
formerly  of  the  Regal  Film  Company, 
Limited,  of  Montreal  office,  has  suc- 
ceeded M.  J.  Meagher  as  manager  of 
the  General  Film  Company,  Vancou- 
ver. Mr.  Meashcr's  future  plans  have 
not  been  announced,  although  it  is 
understood  lie  is  planning  to  go  cast. 


38 


EXHIBITORS  HERALD 


By  "MAC" 


Leave,  it  to  Ike  Van  Ronkel,  man- 
ager of  the  Bluebird  exchange,  to  aid 
his  exhibitor  friends  "slip  it  across." 
He  has  just  completed  a  plan  where- 
by all  Bluebird  photoplays  being 
shown  at  the  Playhouse  Theater  will 
entitle  all  registered  citizen  soldiers 
to  free  admission,  if  accompanied  by 
a  paid  admission — in  other  words,  two 
for  one. 

E.  A.  "Bill"  Hamburg,  the  frame 
authority,  is  becoming  a  regular 
•  knight  of  the  grip."  He  has  been 
hitting  it  up  through  Michigan,  as 
far  north  as  Grand  Rapids,  and  is 
coming  home  after  visiting  Detroit. 

H.  G.  Miller  and  "Willie"  Hersh- 
berg,  former  auto  owners,  whose  cars 
were  stolen,  have  another  pal  with 
whom  to  grieve.  The  big  Hudson 
"Six"  left  the  care  of  the  modest  F. 
J.  Flaherty,  having  come  under  the 
guiding  hands  of  some  one  a  total 
stranger  to  Frank,  although  the  Po- 
lice Department  is  striving  to  effect 
an  introduction. 


N.  William  Aronson,  former  head 
waiter  of  the  College  Inn,  is  surely 
"gettin'  there"  in  filmdom.  He  now 
is  personal  representative  for  F.  X. 
Bushman,  H.  B.  Walthall  and  Mitch- 
ell Lewis. 

Freddie  McMillan  now  is  flashing 
a  commuter  ticket  to  Duluth,  Minn. 
It's  a  whole  lot  cheaper,  says  Mc. 
If  he  were  not  in  the  film  game,  he'd 
make  a  name  for  himself  in  Wall 
street. 

One  of  the  "whys"  the  local  film 
trade  is  curious  about!  Why  always 
to  New  York  alone?  Roderick  Ross 
is  a  right  good  sort  of  chap  and  may 
be  able  to  bring  contentment  to  our 
troubled  minds. 

The  boys  in  the  Consumers  Build- 
ing are  contemplating  holding  an  in- 
dignation meeting  to  see  if  that  Mai- 
lers Building  telegraph  office  can 
be  removed  to  220  South  State  street 
with  "Big  Ed"  Olson  on  the  job. 
Apropos,  E.  O.  looks  sad  and  lonely 
over  there  on  Wabash  avenue. 


Karl  Laemmle,  president  of  Uni- 
versal, spent  three  days  in  Chicago 
this  week.  The  Big  U  chief,  who  has 
been  visiting  the  coast  studios,  is 
headed  for  New  York. 


NEW  THEATERS 


Chicago. — Edward  Browoesky,  111  West 
Washington  street,  will  erect  a  theater  at  2534 
South  Crawford  avenue,  to  cost  $250,000. 


San  Antonio,  Tex. — Alexander  Joske  will 
erect  a  motion  picture  theater  and  office  build- 
ing at  a  cost  of  $20,000  at  West  Commerce 
and  Santa  Rosa  avenues. 


Carlinville,  111. — H.  C.  Daley,  manager  of 
the  Carlinville  opera  house,  will  build  a  new 
motion  picture  theater  in  West  Main  street, 
on  the  site  of  the  Airdome.  Ray  Lancaster 
has  been  taken  into  partnership  with  Mr. 
Daley. 


Los  Angeles,  Cal. — Shirley  C.  Ward  will 
erect  a  motion  picture  theater  at  640  South 
Grand  avenue. 


Dayton,  Ohio. — Ground  has  been  broken 
for  the  new  $250,000  motion  picture  theater 
at  Main  and  Second  streets,  to  seat  2,500. 


Cleveland,  Ohio. — A  permit  has  been  issued 
to  George  Ticka  for  a  new  $12,000  motion 
picture  theater  to  be  erected  at  105-08  Union 
avenue. 


NEW  CORPORATIONS 


New  York. — The  Carey  Art  Studios  has 
been  formed  to  manufacture  cartoons  and 
motion  pictures,  with  a  capital  of  $500.  John 
Carey,  Harry  Harrison  and  Julius  Franklin 
are  directors. 


Philadelphia. — The  S.  &  M.  Film  Company, 
capitalized  at  $10,000,  will  manufacture  mo- 
tion picture  films  here.  F.  R.  Hansell,  J.  V. 
Pimm  and  S.  C.  Seymour  are  the  incorpora- 
tors. 


Columbus,  Ohio. — The  Consolidated  Film 
Service  Company  has  been  incorporated  by 
S.  A.  Lustig,  with  a  capital  of  $10,000. 


New  York. — The  Craftsmen  Film  Labora- 
tories has  been  formed  and  will  conduct  a 
motion  picture  and  general  photographic  sup- 
ply business.  The  concern  is  capitalized  at 
$50,000.  Charles  J.  Hirliman,  Jr.,  Joseph  H. 
San  and  Leonard  Abrahams  are  the  incorpo- 
rators. 


Port  Washington,  N.  Y. — The  Port  Wash- 
ington Theater  Company  has  taken  out  a 
charter  to  manufacture  motion  pictures.  The 
company  is  capitalized  at  $3,000.  Edward  C. 
Sperry,  T.  C.  Richards  and  John  F.  Couts 
are  directors. 


New  York. — The  Lathrap  Films,  Inc.,  has 
inocrporated  to  manufacture  motion  pictures. 
The  concern  is  capitalized  at  $10,000.  F.  H. 
I.athrop,  H.  A.  Rosenberg  and  H.  Taft'er  are 
the  incorporators. 


Indianapolis,  Ind. — Samuel  Simons,  Newel 
W.  Ward,  George  D.  Stein,  H.  W.  Bullock, 
L.  J.  Bremmer  and  William  Stafford  have 
organized  the  Circle  Cinema  Corporation  to 
produce  films.  The  company  is  capitalized  at 
$5,000. 

New  York — The  Raf  Film  Laboratories, 
Inc.,  has  been  granted  a  charter  to  make  mo- 
tion pictures.  The  company  is  capitalized  at 
$80,000.  The  directors  are  B.  P.  Rideing, 
W.  J.  Auchterlonie  and  A.  P.  Furman. 


CHICAGO  GIRL 

FILM  INSPECTORS 
OUT  ON  STRIKE 


Attempt  to  Form  Union  Cul- 
minates in  Walk-Out; 
Demand  $17.50 


An  attempt  which  is  being  made  to  I 
organize  a  union  among  the  girls  em- 1 
ployed  as  film  inspectors  by  the  vari-  J 
ous  exchanges  in  Chicago  culminated 
in  a  strike  last  Friday,  when  about 
thirty-five    girls    walked    out.     The  I 
trouble,  it  is  said,  started  when  sev-l 
eral  girls  in  the  Consumers  Building 
left  their  work  at  the  instigation  of" 
the  union  organizers  when  an  increase 
in  wages  was  refused.    Girls  in  other 
exchanges   followed    the    move,  but 
many  returned  to  work  on  Monday. 

L.  A.  Roselle,  manager  of  the 
World  Film  Corporation,  Chicago 
branch,  said  that  he  was  paying  his 
girls  from  $12  to  $14  a  week,  which 
is  the  average  wages  paid  girls  in  the 
Chicago  exchanges,  and  a  figure  much 
higher  than  is  being  paid  elsewhere. 
The  girls  demanded  $17.50  a  week,  it 
is  stated. 

W.  H.  Jenner,  manager  of  the  K-E- 
S-E  branch,  stated  that  the  exchange 
employed  eight  inspectors,  but  that 
none  had  quit.  None  of  the  girls  em- 
ployed at  the  Universal  exchange  in 
the  Consumers  Building  were  absent 
Monday. 

A  meeting  of  the  exchange  man- 
agers was  held  in  the  Bluebird  Ex- 
change offices  Saturday  morning  and 
it  is  understood  a  proposition  will  be 
made  to  the  girls  still  out  on  strike. 
In  case  they  refuse  to  return  to  work 
others  will  be  employed  to  take  their 
places. 

No  trouble  is  expected  from  the 
operators  or  shipping  clerks,  it  is  an- 
nounced. 


Montreal,  Que. — Mr.  Greguire  of 
the  Casino  Theater,  Sherbrooke,  was 
a  visitor  in  Montreal  this  week. 


Toronto,  Ont. — Mr.  Mitchell,  for- 
merly assistant  manager  of  the  Strand 
Theater,  Toronto,  now  is  treasurer  of 
the  Regent  Theater  here. 


Toronto,  Ont. — Pathe  announces 
that  James  A.  Davidson  of  Chicago, 
formerly  with  Super-Features  Pic- 
tures, has  broken  relationship  with 
this  firm  and  will  be  connected  with 
Pathe  in  Canada  to  assist  his  brother. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


CALENDAR  OF  FEATURE  RELEASES 


ARTCRAFT  PICTURES 

Apr.    1 — ''Broadway  Jones,"  five  reels,  with  George  Cohan. 
Apr.  15 — "In  Again — Out  Again,"  five  reels,  with  Douglas  Fairbanks. 
May — -"A  Romance  of  the  Redwoods,"  five  reels,  with  Mary  Pickford. 
une — "Wild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks. 

ART  DRAMAS,  INC. 

May  17 — Apollo,  "The  Mystic  Hour,"  five  reels. 
May  24 — Van  Dyke,  "Song  of  Sixpence,"  five  reels. 
May  31 — U.  S.,  "House  of  Cards,"  five  reels. 
June  11 — Van  Dyke,  "A  Mute  Appeal,"  five  reels. 
June  18 — Apollo,  "The  Golden  God,"  five  reels. 
June  25 — Erbograph,  "The   Road  Between,"  five  reels. 
July    2 — U.  S.,  "The  Peddler,"  five  reels. 
July    9 — Van  Dyke,  "Miss  Deception,"  five  reels. 

BLUEBIRD  PHOTOPLAYS 

'The  Clock,"  five  reels,  with  Franklin  Farnum  and  Agnes 
Vernon. 

'Little  Miss  Nobody,"  five  reels,  with  Violet  Mersereau. 
'Treason,"    five    reels,    with    Allen    Holubar    and  Joseph 
Girrard. 

'The  Flashlight  Girl,"  five  reels,  with  Dorothy  Phillips. 
'Southern  Justice,"  five   reels,  with  Myrtle  Gonzalez  and 

George  Hernandez. 
'Bringing  Father  Home,"  five  reels,  with  Franklyn  Farnum. 
'A  Doll's  House,"  five  reels,  with  Dorothy  Phillips. 
'A  Little  Orphan,"  five  reels,  with  Ella  Hall. 
'A  Kentucky   Cinderella,"   with   Ruth  Clifford   and  Rupert 
Julian. 

Fires  of  Rebellion,"  five  reels,  with  Dorothy  Phillips. 


Apr. 

May 
May 

May 

May 

June 
June 
June 
June 


July  2- 


30—' 
7—' 


21—' 

28—' 


11—' 
18—' 
25—' 


BUTTERFLY  PHOTOPLAYS 

May  21 — "Like   Wildfire,"   five   reels,    with   Herbert   Rawlinson  and 
Neva  Gerber. 

May  28 — "Money  Madness,"  five  reels,  with  Mary  MacLaren. 
June  4 — "The  Circus  of  Life,"  five  reels,  with  Zoe  Rae. 
June  18— "The  Fire  of  Youth,"  five  reels,  with  Jack  MulhaU. 


FOX  FILM  CORPORATION 

'A  Small  Town  Girl,"  five  reels,  with  June  Caprice. 
'The  Book  Agent,"  five  reels,  with  George  Walsh. 
'Heart  and  Soul,"  five  reels,  with  Theda  Bara. 
'The  Final  Payment,"  five  reels,  with  Nance  O'Neil. 
'The  Silent  Lie,"  five  reels,  with  R.  A.  Walsh. 
'The  Slave,"  five  reels,  with  Valeska  Suratt. 
'The  Broadway  Sport,"  five  reels,  with  Stuart  Holmes. 
'Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 
"Some  Boy,"  five  reels,  with  George  Walsh. 
'When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 
The  Siren,"  five  reels,  with  Valeska  Suratt. 


May  7 — ' 
May  14 — 1 
May  21—' 
May  21—' 
May  28—' 
June  3 — ' 
June  10 — ' 
June  17 — 
June  24 — 
July  1 
July  1 

FOX  FILM  COMEDIES 
Apr.  16 — "The  Film  Spoilers,"  two  reels,  with  Charles  Conklin. 
Apr.  23 — "His  Love  Fight,"  two  reels,  with  Hank  Mann. 
Apr.  30 — "An  Aerial  Joy  Ride,"  two  reels,  with  Ray  Griffith. 
May    7 — "His  Smashing  Career,"  two  reels,  with  Billie  Ritchie. 
May  14 — "A  Roman  Cowboy,"  two  reels,  with  Tom  Mix. 
May  21 — "His  Bomb  Policy,"  two  reels,  with  Charles  Conklin. 
May  28 — "Suds  of  Love,"  two  reels,  with  Hank  Mann. 

KLEINE-EDISON-SELIG-ESSANAY 

Apr.  30 — Selig,  "The  Danger  Trail,"  five  reels,  with  H.  B.  Warner 

and  Violet  Heming. 
May    7 — Essanay,  "The  Saint's  Adventure,"  five  reels,  with  Henry  B. 

Walthal  and  Mary  Charleson. 
May  14 — Selig,  "The  Lad  and  the  Lion,"  five  reels,  with  Vivian  Reed 

and  George  Fawcett. 
May  21 — Essanay,    "Night    Workers,"    five    reels,    with  Marguerite 

Clayton. 

May  28 — Edison,  "The  Telltale  Step,"  five  reels,  with  Shirlev  Mason. 
June  4 — Selig,  "The  Mystery  of  No.  47,"  five  reels,  with  Ralph  Herz. 
June  11— Essanay,  "Filling  His  Own  Shoes,"  five  reels,  with  Bryant 
Washburn. 

June  18 — Essanay,  "Land  of  Long   Shadows,"  five  reels,  with  Jack 
Gardner. 

June  25 — Edison,  "The  Ghost  of  Old  Morro,"  five  reels,  with  Mabel 

Trunnelle  and  Robert  Conness. 
July    2— Essanay,  "The  Man  Who  Was  Afraid,"  five  reels,  with  Bryant 

Washburn. 

July    9 — Selig,    "Little   Orphan   Annie,"    five    reels,    with   Violet  De 
Biccari. 

.  METRO  PICTURE  CORPORATION 

Apr.  23 — Columbia,  "God's  Law  and  Man's,"  Society  D.,  five  reels, 
with  Viola  Dana. 

Apr.  30 — Rolfe,  "The  Millionaire's  Double,"  five  reels,  with  Lionel 
Barrymore. 

April  30 — Columbia,  "The  Call  of  Her  People,"  seven  reels,  with  Ethel 
Barrymore. 

May    7 — Rolfe.  "Sowers  and  Reapers,"  five  reels,  with  Emmy  Wehlen. 
May  14 — Popular,  "The  Soul  of  a  Magdalen,"  five  reels,  with  Mme. 
Petrova. 

May  21 — Rolfe,  "The  Beautiful  Lie,"  five  reels,  with  Frances  Nelson. 
May  28 — Rolfe,   "The   Duchess   of   Doubt,"    five   reels,   with  Emmy 
Wehlen. 

June  4 — Columbia,  "Lady  Barnacle,"  five  reels,  with  Viola  Dana. 


June  11 — Yorke,  "The  Haunted  Pajamas,"  five  reels,  with  Harold 
Lockwood. 

June  18 — "The  Greatest  Power,"  five  reels,  with  Ethel  Barrymore. 
June  25 — "Aladdin's  Other  Lamp,"  five  reels,  with  Viola  Dana. 
July    2 — "The  Trail  of  the  Shadow,"  five  reels,  with  Emmy  Wehlen. 
July    9 — "Peggy,    the    Will    o'    the    Wisp,"    five    reels,    with  Mabel 
Taliaferro. 

MUTUAL  STAR  FEATURES 

Apr.  30 — American,  "Whose  Wife?"  five  reels,  with  Gail  Kane. 
May    7 — Powell,  "Hedda  Gabler,"  five  reeis,  with  Nance  O'Neii. 
May    7 — American,  "The  Frame-Up,"  five  reels,  with  William  Russell. 
May  14 — American,   "Annie-for-Spite,"   five   reels,  with  Mary  Miles 
Minter. 

May  21 — Powell,  "The  Mirror,"   five   reels,   with  Marjorie  Rambeau. 
May   21 — Horkheimer,     "The    Checkmate,"    five    reels,     with  Jackie 
Saunders. 

May  28 — American,  "The  Serpent's  Tooth,"  five  reels,  with  Gail  Kane. 
June  4 — American,  "Reputation,"  five  reels,  with  Edna  Goodrich. 
June  4 — American,    "Shackles    of    Truth,"    five    reels,   with  William 
Russell. 

June  11 — American,  "Periwinkle,"  five  reels,  with  Mary  Miles  Minter. 
June  18 — -Powell,  "The  Dazzling  Miss  Davison,"  five  reels,  with  Mar- 
jorie Rambeau. 

June  18 — Horkheimer,  "A  Bit  of  Kindling,"  five  reels,  with  Jackie 
Saunders. 

June  25 — American,  "The  Upper  Crust,"  five  reels,  with  Gail  Kane. 
July    2 — American.   "The    Masked    Heart,"   five   reels,   with  William 
Russell. 

July  9 — Powell,  "Mary  Moreland,"  five  reels,  with  Marjorie  Ram- 
beau. 

PARAMOUNT  PICTURES  CORPORATION 

Apr.  9— Lasky,  "The  Cost  of  Hatred,"  five  reels,  with  Kathlyn  Wil- 
liams and  Theodore  Roberts. 

Apr.  12 — Lasky,  "Tides  of  Barnegat,"  five  reels,  with  Blanche  Sweet. 

Apr.  16 — Famous  Players,  "Sleeping  Fires,"  five  reels,  with  Pauline 
Frederick. 

Apr.  19 — Pallas,  "The  Lonesome  Chap,"  C.-D.,  five  reels,  with  House 

Peters  and  Louise  Huff. 
Apr.  23 — Famous  Players,  "The  Valentine  Girl,"  C.-D.,  five  reels,  with 

Marguerite  Clark. 

Apr.  26 — Lasky,  "The  Girl  at  Home,"  five  reels,  with  Vivian  Martin 

and  Jack  Pickford. 
Apr.  30 — Famous  Players,  "Hearts  Desire,"  five  reels,  with  Marie  Doro. 
May    3 — Lasky,  "Sacrifice,"  five  reels,  with  Margaret  Illington. 
May    7 — Lasky,  "The  Primrose  King,"  five  reels,  with  Mae  Murray. 
May  10 — Lasky,  "The  Silent  Partner,"  five  reels,  with  Blanche  Sweet 

and  Thomas  Meighan. 
May  14 — Morosco,  "The  Marcellini  Millions,"  five  reels,  with  George 

Beban. 

May  17 — Morosco,  "The  Highway  of  Hope,"  five  reels,  with  Kathlyn 

Williams  and  House  Peters. 
May  21 — Famous  Players,  "Her  Better  Self,"  five  reels,  with  Pauline 

Frederick. 

May  28 — Lasky,  "Freckles,"  five  reels,  with  Louise  Huff  and  Jack 
Pickford. 

May  31 — Lasky,  "Unconquered,"  five  reels,  with  Fannie  Ward. 

June  4 — Morosco,  "The  World  Apart,"  five  reels,  with  Wallace  Reid 

and  Myrtle  Stedman. 
June    7 — Morosco,  "Giving  Becky  a  Chance,"  five  reels,  with  Vivian 

Martin. 

June  11 — Lasky,  "The  Jaguar's  Claw,"  five  reels,  with  Sessue  Haya- 
kawa. 

June  11 — Lasky,  "The  Inner  Shrine,"  five  reels,  with  Margaret 
Illington. 

June  18 — Pallas,  "A  Roadside  Impresario."  five  reels,  with  George 
Beban. 

June  21 — Pallas,  "Heir  of  the  Ages,"  five  reels,  with  House  Peters. 
June  25 — Lasky,   "Her   Strange   Wedding,"   five   reels,   with  Fannie 
Ward. 

June  28 — Famous  Players,  "The  Little  Boy  Scout,"  five  reels,  with 
Ann  Pennington. 

July  2 — Famous  Players,  "At  First  Sight,"  five  reels,  with  Mae 
Murray. 

July    5 — Morosco,  "Big  Timber,"  five  reels,  with  Kathlyn  Williams 

and  Wallace  Reid. 
July    9 — Famous   Players,  "The  Love  That  Lives,"  five  reels,  with 

Pauline  Frederick. 

PARAMOUNT  COMEDIES 

Mar.    5 — Black  Diamond,  "Speed." 

Mar.  12 — Klever,  "Fliwering." 

Mar.  19 — Black  Diamond,  "The  Magic  Vest." 

Mar.  26 — Klever,  "Rough  and  Ready  Reeei''  " 

Apr.    2 — Black  Diamond,  "Getting  the  Evidence." 

Apr.    9 — Klever,  "His  Military  Figure." 

Apr.  16 — Black  Diamond,  "The  Wishbone." 

Apr.  23 — Klever,  "Ballads  and  Bologna." 

Apr.  30 — Black  Diamond,  "Her  Iron  Will." 

May    7 — Klever,  "Invited  Out." 

May  14 — Black  Diamond,  "The  Window  Dresser's  Dream." 

May  21 — Klever,  "Moving." 

June  4 — Black  Diamond,  "Bungalowing." 

PARAMOUNT  TRAVELOG 

Apr.  9 — "East  of  Suez." 
Apr.  16— "In  Old  India." 
Apr.  23 — Among  the  Holy  Hindus. 


47&956A 


40 


EXHIBITORS  HERALD 


Apr.  30 — Curious  Colombo. 

May    7 — Colorful  Ceylon. 

May  14 — With  the  Kandy  Elephants. 

May  21 — Batavia — the  Javanese  Capital. 

May  28 — A  Journey  Through  Java. 

June    4 — Surabaya — The  Busy  Burg  of  Java, 
une  11 — Bread-Lines  in  Orient  and  Occident." 
June  18 — Fruitful  Florida. 
June  25 — Palm  Beach  and  Miami. 
July    2 — How  California  Harvests  Wheat. 
July    9 — In  the  High  Sierras. 

PATHE  EXCHANGE,  INC. 

Apr.  15 — Thanhouser,  "When  Love  Was  Blind,"  five  reels,  with  Flo- 
rence La  Badie  and  Helen  Badgley. 

Apr.  22 — Astra,  "The  Hunting  of  the  Hawk,"  D.,  five  reels,  with  Wil- 
liam Courtenay  and  Marguerite  Snow. 

Apr.  29 — Balboa,  "Sunshine  and  Gold,"  five  reels,  with  Marie  Osborne. 

May  6 — Thanhouser,  "Hinton's  Double,"  five  reels,  with  Frederick 
Warde. 

May  13 — Astra,  "The  Recoil,"  five  reels,  with  William  Courtenay. 
May  20 — Thanhouser,  "The  Candy   Girl,"     five  reels,     with  Gladys 
Hulette. 

May  27 — Astra,  "The  Iron  Heart,"  five  reels,  with  Edwin  Arden. 
June    3 — Thanhouser,  "An  Amateur  Orphan,"  five  reels,  with  Gladys 
Leslie. 

June  10 — Astra,  "Blind  Man's  Luck,"  five  reels,  with  Frank  Byrne 
and  Mollie  King. 

June  17 — Thanhouser,    "Fires    of    Youth,"    five    reels    with  Helen 

Badgley  and  Frederick  Warde. 
/une  24 — Lasslida,    "When    Baby    Forgot,"    five    reels,    with  Marie 

Osborne. 

July  1 — Thanhouser,  "The  Woman  in  White,"  five  reels,  with  Flo- 
rence La  Badie. 

July    8— Astra,  "The  Cigarette  Girl,"  five  reels,  with  Gladys  Hulette. 

RED  FEATHER 

Apr.  16 — "The  Flower  of  Doom,"  Chinese  D.,  five  reels,  with  Wedg- 
wood Nowell  and  Gypsy  Hart. 
Apr.  23 — "The  Hero  of  the  Hour,"  five  reels,  with  Jack  Mulhall. 
Apr.  30 — "The  Birth  of  Patriotism,"  five  reels,  with  Irene  Hunt. 

SELZNICK  PICTURES 

"The  Price  She  Paid,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Eternal  Sin,"  seven  reels,  with  Florence  Reed. 

"The  Easiest  Way,"  seven  reels,  with  Clara  Kimball  Young' 

"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talmadge. 

"The  Silent  Master,"  D.,  seven  reels,  with  Robert  Warwick. 

"The  Lone  Wolf,"  five  reels,  with  Hazel  Dawn  and  Bert  Lytell. 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modern  Othello,"  five  reels,  with  Robert  Warwick. 

TRIANGLE  FILM  CORPORATION 

KAY  BEE-INCE 

'The  Dark  Road,"  five  reels,  with  Dorothy  Dalton. 
'Sweetheart  of  the   Doomed,"   D.,  five   reels,  with  Louise 
Glaum. 

'Paddy  O'Hara,"  five  reels,  with  William  Desmond. 
'The  Desert  Man,"  five  reels,  with  William  S.  Hart. 
'The  Pinch  Hitter,"  five  reels,  with  Charles  Ray. 
'The  Snarl,"  five  reels,  with  Bessie  Barriscale. 
'Happiness,"  five  reels,  with  Enid  Bennett. 
'Wild  Winship's  Widow,"  five  reels,  with  Dorothy  Dalton. 
'The  Millionaire  Vagrant,"  five  reels,  with  Charles  Ray. 
'Wolf  Lowry,"  five  reels,  with  W.  S.  Hart. 
"Bawbs  o'  the  Blue  Ridge,"  five  reels,  with  Bessie  Barriscale. 
"The  Girl  Glory,"  five  reels,  with  Enid  Bennett. 
'Love  or  Justice?"  five  reels,  with  Louise  Glaum. 
"Her,  Excellency,   the   Governor,"  five  reels,  with  Wilfred 
Lucas. 

Paws  of  the  Bear,"  five  reels,  with  William  Desmond. 
Madcap  Madge,"  five  reels,  with  Olive  Thomas. 
''The  Clodhopper,"  five  reels,  with  Charles  Ray. 
The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  Dalton. 
'The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
iA  Strange  Transgressor,"  five  reels,  with  Louise  Glaum. 
'Time  Clock  and  Diamonds,"  five  reels,  with  William  Des- 
mond. 

FINE  ARTS-GRIFFITH 

"A  Woman's  Awakening,"  five  reels,  with  Seena  Owen. 
'Her  Official  Fathers,"  C.-D.,  five  reels,  with  Dorothy  Gish. 
'An   Old-Fashioned   Young  Man,"   five  reels,  with  Robert 
Harron. 

'Cheerful  Givers,"  five  reels,  with  Bessie  Love. 
'Hands  Up,"  five  reels,  with  Wilfred  Lucas. 
'Might  and  the  Man,"  five  reels,  with   Elmo  Lincoln  and 
Carmel  Myers. 

'The  Man  Who  Made  Good,"  five  reels,  with  Winifred  Allen 

and  Jack  Devereaux. 
"Souls  Triumphant,"   five   reels,  with   Wilfred   Lucas  and 

Lillian  Gish. 
'Madam  Bo-Peep,"  five  reels,  with  Seena  Owen. 
'American — That's  All,"  five  reels   with  Jack  Devereaux. 


Apr. 
Apr. 

Apr. 
Apr. 
Apr. 
May 
May 
May 
May 
May 
June 
June 
June 
June 

June 
June 
June 
July 
July 
July 
July 


1— ' 

8—' 

15—' 
22—' 
29—' 

6—' 
13—' 
20—' 
27—' 
27—' 

3— 
10—' 
10—' 
17—' 

17— 

24—: 

24—' 
1— ' 
1— 1 

8—' 


Mar.  25— 
Apr.  8—' 
Apr.  15—' 

Apr.  22—' 
Apr.  29—' 
May    6 — ' 

May  13—' 

May  20- 

May  27— 
June  4 — 


TRIANGLE  KOMEDIES 


May    6 — "A  Dishonest  Burglar,"  one  reel. 
May  6 — "His  Criminal  Career,"  one  reel. 
May  13 — "A  Laundry  Cleanup,"  one  reel. 
May  13 — "His  One-Night  Stand,"  one  reel. 
May  20 — "The  Camera  Cure,"  one  reel. 
May  20 — "Twin  Troubles,"  one  reel. 
May  27 — "His  Social  Rise,"  one  reel. 


May  27 — "Love  and  Fish,"  one  reel. 
June    3 — "The  Girl  and  the  Ring,"  one  reel. 
June    3 — "Perils  of  the  Bakery,"  one  reel. 

June  10 — "Wheels  and  Woe,"  one  reel. 

June  10 — "His  Marriage  Failure,"  one  reel. 
June  17 — "Their  Weak  Moments,"  one  reel. 

June  17 — "His  Speedy  Finish,"  one  reel. 

June  24 — "His  Bitter  Fate,"  one  reel. 

June  24 — "Dad's  Downfall,"  one  reel. 

July  1 — "A  Janitor's  Vengeance,"  one  reel. 

July  1 — "Aired  in  Court,"  one  reel. 

July  8 — "His  Thankless  Job,"  one  reel. 

MACK  SEN NETT-KEY STONE  COMEDIES 
Apr.  29 — "The  Maiden's  Trust,"  two  reels. 
May    6 — "His  Naughty  Thought." 
May  13 — "Her  Torpedoed  Love." 
May  20 — "A  Royal  Rogue." 
May  27 — "Oriental  Love,"  two  reels. 
June    3 — "Cactus  Nell,"  two  reels. 
June  10 — "The  Betrayal  of  Maggie,"  two  reels. 
Tune  17 — "Skidding  Hearts,"  two  reels. 
June  24 — "The  Dog  Catcher,"  two  reels. 
July    1 — "Whose  Baby?"  two  reels. 

BIG  V  COMEDIES 

Apr.    2 — "Dubs  and  Drygoods." 
Apr.    9 — "Flatheads  and  Flivvers." 
Apr.  16 — "Bombs  and  Blunders." 
Apr.  23 — "Rogues  and  Recklessness." 
Abr.  30 — "Jeers  and  Jailbirds." 
May    7 — "Chinks  and  Chases." 
May  14 — Heavy  Hugs  and  Hula  Hula. 
May  21 — "Gall  and  Gasoline." 


Mar.  19— 


GREATER  VITAGRAPH-V-L-S-E 


Mar.  26- 
Apr.  2- 

Apr.  9- 
Apr.  9- 
Apr.  16- 
Apr.  23- 
Apr.  30- 
May  7- 

May  14— 

May  21- 
May  28- 
June    4 — 
June  11 — 

June.  18— 

June  25 — 

July  2—' 

July  9— 


"Aladdin  from  Broadway,"  five  reels,  with  Edith  Storey  and 

Antonio  Moreno. 
■"The  More  Excellent  Way,"  five  reels,  with  Anita  Stewart. 
"Babette,"  five  reels,  with  Peggy  Hyland  and  Marc  Mac- 
Dermott. 

"Apartment  29,"  five  reels,  with  Earle  Williams. 
"jCaptain  Alvarez,"  five  reels,  with  Edith  Storey. 
"Her  Secret,"  five  reels,  with  Alice  Joyce. 
"Sally  in  a  Hurry,"  five  reels,  with  Lillian  Walker. 
"The  Hawk,"  five  reels,  with  Earle  Williams. 
"The  Capt.  of  the  Grey  Horse  Troop,"  five  reels,  with  An- 
tonio Moreno  and  Edith  Storey. 
"The  Sixteenth  Wife?"  five  reels,  with  Peggy  Hyland  and 

Marc  MacDermott. 
"Clover's  Rebellion,"  five  reels,  with  Anita  Stewart. 
"The  Soul  Master,"  five  reels,  with  Earle  Williams. 
'The  Magnificent  Meddler,"  five  reels,  with  Antonio  Moreno. 
'The   Question,"   five  reels,   with   Alice  Joyce   and  Harry 
Morey. 

"The  Maelstrom,"  five  reels,  with  Earle  Williams  and  Dor- 
othy Kelly. 

"A   Son   of   the   Hills,"  five   reels,   with   Belle   Bruce  and 

Antonio  Morena. 
'The  Message  of  the  Mouse,"  five  reels,  with  Anita  Stewart. 

'Mary  Jane's   Pa,"   five   reels,  with   Marc   MacDermott  and 
Mildred  Manning. 


WORLD  FILM  CORPORATION  PROGRAM 


Mar.  5—' 

Mar.  12—' 

Mar.  19—' 

Mar.  26—' 

Apr.  2 — ' 

Apr.  9 — ' 
Apr.  16—' 
Apr.  23—' 
Apr.  30 — ' 

May  7—' 
May  14 — ' 

May  21—' 

May  28— 
June  4 — 

June  11  — 

June  18— 
June  25 — 
July  2- 

July  9- 


'The  Web  of  Desire,"  five  reels,  with  Ethel  Clayton. 
'Fascinating  Olga,"  five  reels,  with  Alice  Brady. 
'The  Social  Leper,"  five  reels,  with  Carlyle  Blackwell. 
'The  Family  Honor,"  five  reels,  with  Robert  Warwick  and 
June  Elvidge. 

'Man's  Woman,"  five  reels,  with  Ethel  Clayton  and  Roch 
cliffe  Fellowes. 

'The  Family  Honor,"  five  reels,  with  Robert  Warwick.  * 
'Forget-Me-Not,"  five  reels,  with  Kitty  Gordon. 
'Darkest  Russia,"  five  reels,  with  Alice  Brady. 
'The  Page  Mystery,"  five  reels,  with  Carlyle  Blackwell  am 
June  Elvidge. 

'Mothers  of  France,"  five  reels,  with  Sarah  Bernhardt. 
'Moral    Courage,"    five    reels,    with    Muriel    Ostriche  am 
Arthur  Ashley. 

'Yankee  Pluck,"  five  reels,  with  Ethel   Clayton  and  Mon 

tagu  Love. 
"Maternity,"  five  reels,  with  Alice  Brady. 
"The  Crimson  Dove,"  five  reels,  with  Carlyle  Blackwell  an 
June  Elvidge. 

"The  False  Friend,"  five  reels,  with  Gail  Kane  and  Robei 
Warwick. 

"The  Stolen  Paradise,"  five  reels,  with  Ethel  Clayton. 
"The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
'The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  an 
June  Elvidge. 

'The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerd 
Holmes  and  Evelyn  Greeley. 


SERIALS 

Vitagraph,  "The  Secret  Kingdom. 
Signal,  "The  Railroad  Raiders." 


MISCELLANEOUS 


A.  KAY  COMPANY 

"Golden  Spoon  Mary,"  C,  1000. 


EXHIBITORS  HERALD 


41 


AMERICAN  STANDARD 

pr.  8 — Diana,  "The  Golden  Rosary,"  D.,  five  reels, 
pr.  21 — Sunshine,  "A  Forceful  Romance,"  C,  one  reel, 
ay    5— Sunshine,  "Jones'  Jonah  Day,"  C,  one  reel, 
ay    6 — Zenith,  "The  Human  Fly,"  Ed.,  split  reel, 
ay    7 — "When  Justice  Errs,"  five  reels. 

lay  14 — Fleitzer,  "The  Daughter  of  Darkness,"  No.  1,  two  reels, 
'ay  19 — Sunshine,  "Ghosts,"  C.,  one  reel. 

'ay  28 — Fleitzer,  "The  Daughter  of  Darkness,"  No.  2,  two  reels. 

ARGOSY  FILMS,  INC. 
Where  D'ye  Get  That  Stuff?"  five  reels. 
The  Celebrated  Stielow  Case,"  five  reels. 
Absinthe,"  five  reels,  with  King  Baggott. 

ARROW  FILM  CORPORATION 
The  Deemster,"  nine  reels,  with  Derwent  Hall  Caine. 

GEORGE  BACKER  FILM  CORPORATION 
The  Sin  Woman,"  with  Irene  Fenwick,  Reine  Davies  and  C.  Bruce. 

REX   BEACH   PICTURES  CORPORATION 
The  Barrier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 

Who  Knows,"  five  reels. 

BIOGRAPH  COMPANY 
Her  Condoned  Sin,"  six  reels. 

BLUEBIRD 

Eagle's  Wings,"  five  reels,  war  drama. 
Even  as  You  and  I,"  five  reels,  with  Lois  Weber. 

CARDINAL  FILM  CORPORATION 
Joan  the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

CINES  CORPORATION  OF  AMERICA 
The  Fated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 

■lay  21 — "The  Milky  Way,"  one  reel. 
Jay  28— "His  Last  Pill,"  one  reel, 
une  4 — "Those  Wedding  Bells,"  one  reel, 
une  11 — "A  Lucky  Slip,"  one  reel, 
une  18 — "A  Bold,  Bad  Knight,"  one  reel, 
une  25 — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 
'The  Birth  of  Character,"  five  reels. 
The  Heart  of  New  York,"  five  reels. 

CLUNE  PRODUCTIONS 

'Ramona,"  ten  reels. 

'The  Eyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
.'.   'The  Curse  of  Eve,"  seven  reels,  with  .Enid  Markey. 
_  COSMOFOTOFILM  COMPANY 

"The  Black  Spot,"  four  reels. 
'Incomparable  Mistress  Bellairs,"  four  reels. 
'Liberty  Hall,"  four  reels. 
'His  Vindication,"  five  reels. 
'Victoria  Cross,"  four  reels. 
'The  Manx-Man,"  eight  reels. 

CREATIVE  FILM  CORPORATION 
'The  Girl  Who  Didn't  Think,"  six  reels. 

DIXIE  FILM  COMPANY 
'Tempest  and  Sunshine,"  five  reels. 
'Just  a  Song  at  Twilight,"  five  reels. 

EBONY  FILM  CORPORATION  COMEDIES 
'Dat  Blackhand  Waitah  Man,"  one  reel. 
'Shine  Johnson  and  the  Rabbit's  Foot,"  one  reel. 

E.  I.  S.  MOTION  PICTURE  CORPORATION 
"Trooper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Da>e 

E.  &  R.  JUNGLE  FILMS  COMEDIES 
"Discovered,"  one  reel. 
"Napoleon's  Night  Out,"  one  reel. 
1  "When  Jones  Went  Wrong,"  one  reel. 
"Circus  Brides,"  one  reel. 
"Fowl  Play,"  one  reel. 
"Jungle  Rats,"  one  reel. 

"When  the  Clock  Went  Cuckoo,"  one  reel. 

ENLIGHTENMENT  PHOTOPLAY  CORPORATION 
I  "Enlighten  Thy  Daughter,"  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland,"  six  reels. 

EUGENIC  FILM  COMPANY 
gj  "BIRTH,"  six  reels. 

EUROPEAN  FILM  COMPANY 
"Fighting  for  Verdun,"  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father?"  seven  reels. 

FAIRMOUNT   FILM  CORPORATION 

"Hate,"  seven  reels. 

J.  W.  FARNHAM 
.  "The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide,"  six  reels. 

FIRST  NATIONAL  EXHIBITORS'   CIRCUIT,  INC. 
"On  Trial,"  nine  reels,  with  Sydney  Ainsworth. 

FLORA  FINCH  FILM  CORPORATION 
"War  Brides,"  C,  two  reels,  with  Flora  Finch. 

FRIEDER  FILM  CORPORATION 
"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN  ENTERPRISES 
"A  Mormon  Maid,"  five  reels. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Man,"  nine  reels,  with  H.  B,  Warner. 

G»LD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

GRAND  FEATURE  FILM  COMPANY 
"Rex  Beach  on  the  Spanish  Main,"  five  reels. 


"Rex  Beach  in  Pirate  Haunts,"  five  reels. 

"Rex  Beach  in  Footsteps  of  Capt.  Kidd,"  five  reels. 

GRAPHIC  FILM  COMPANY 
"The  Woman  and  the  Beast,"  five  reels. 

D.  W.  GRIFFITH 
"The  Birth  of  a  Nation,"  nine  reels,  with  H.  B.  Walthal. 
"Intolerance,"  nine  reels,  with  Mae  Marsh. 

HANOVER  FILM  COMPANY 

"Maciste,"  six  reels. 

"How  Uncle  Sam  Prepares,"  four  reels. 

HARPER  FILM  CORPORATION 
"Civilization,"  ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels. 

EDUCATIONAL  FILM  COMPANY 
"The  Valley  of  the  Hoh,"  one  reel. 
"The  Sheep  of  Chelan,"  one  reel. 
"High,  Low  and  the  Game,"  one  reel 
"The  Mysteries  of  Crystallization,"  one  reel. 
"The  Living  Book  of  Nature,"  one  reel. 
"Seren  of  Index,"  one  reel. 
"The  Orang  Outang,"  one  reel. 

EFFANGE  FILM  COMPANY 
"The  Marriage  Bond,"  five  reels,  with  Nat  Goodwin. 

LEA  BEL  COMPANY 
"Modern  Mother  Goose,"  five  reels. 

FRANK   HALL  PRODUCTIONS 
"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 

HILLER  AND  WILK 
"The  Battle  of  Gettysburg." 

HOWL  COMEDIES 

"Balloonatics." 
"Automaniacs." 

"Neptune's  Naughty  Daughter." 

IVAN  FILM  PRODUCTIONS 
"Two  Men  and  a  Woman,"  with  James  Morrison,  five  reel*. 
"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 

JUVENILE  FILM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block,"  one  reel. 
"Chip's  Elopement,"  one  reel. 
"Chip's  Backyard  Barnstormers,"  two  reels. 
"Chip's  Rival,"  one  reel. 
"For  Sale — A  Daddy,"  one  reel. 
"Chip's  Carma,"  two  reels. 
"Chip's  Movie  Company,"  one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOON! 
"Mose  Is  Cured,"  half  reel. 
"The  Old  Forty-Niner,"  half  reel. 
"Jeb  Jenkins,  the  Village  Genius,"  half  reel. 
"Jerry  McDub  Loses  His  Job,"  half  reel. 
"Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 
"Zoo-Illogical  Studies,"  half  reel. 
"A  Dangerous  Girl,"  half  reel. 
"Dr.  Zippy  Opens  a  Sanitorium,"  half  reel. 
"The  Fighting  Blood  of  Jerry  McDub."  half  reel. 

KLOTZ  AND   STREIMER,  INC. 
"Whither  Thou   Goest,"   five   reels,   with   Orrin  Johnson   and  Rhea 
Mitchell. 

KULEE  FEATURES 
"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The  Unborn,"  five  reels. 

LEA-BEL  COMPANY 
"Modern  Mother  Goose,"  five  reels. 
"Snow  White,"  four  reels. 
"Jimmie  Gets  the  Pennant,"  Mo-Toy  comedy. 
"Out  in  the  Rain,"  Mo-Toy  comedy. 

THE  LINCOLN  CYCLE 
"The  Spirit  Man,"  two  reels. 
"The  Physical  Man,"  two  reels. 
"The  Lincoln  Man,"  two  reels. 
"Old  Abe,"  two  reels. 
"At  the  Slave  Auction,"  two  reels. 
"The  President's  Answer,"  two  reels. 

C.  POST  MASON  ENTERPRISES 
"The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 
"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 

MILO  COMEDIES 
"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil  In  Again,"  one  reel. 
"Gooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY  COMEDIES 
"The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 
"How  Levi  Fooled  the  Folks,"  one  reel. 
"Dear  Old  Dad,"  one  reel. 
"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL    UPLIFT    SOCIETY    OF  AMERICA 
"It  May  Be  Your  Daughter,"  five  reels. 

B.  S.  MOSS 
"The  Power  of  Evil,"  five  reels. 
"The    Girl  Who  Doesn't  Know,"  five  reels. 

PARAGON  FILM  COMPANY 
"The  Whip,"  eight  reels. 

PATRIOT  FILM  CORPORATION 
"How  Britain  Prepared,"  eight  reels. 


42 


EXHIBITORS  HERALD 


PIONEER  FEATURE  FILM  CORPORATION 
'The  Soul  of  a  Child,"  five  reels. 

PRIVATE  FEATURE  FILMS 
'Ignorance,"  six  reels. 

RAY  COMEDIES 

"Casey's  Servants,"  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

SHERIOTT  PICTURES  CORPORATION 
"The  Black  Stork,"  five  reels. 

SHERMAN  ELLIOTT.  INC. 
"The  Crisis,"  seven  reels. 

SIGNET   FILM  CORPORATION 
"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebastian. 

SUNBEAM  MOTION  PICTURE  CORPORATION 

"Somewhere  in  Georgia  with  Ty  Cobb."  six  reels. 

SUPERIOR  FILM  COMPANY 
"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know,"  five  reels. 

TODAY  FEATURE  FILM  CORPORATION 

"Today,"  with  Florence  Reed. 

TRIUMPH  FILM  COMPANY 
"The  Libertine,"  six  reels. 


ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Michelena. 

UNIVERSAL 

"Idle  Wives,"  five  reels. 

"Where  Are  My  Children?"  five  reels. 

"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 

"People  vs.  John  Doe,"  five  reels. 

"Robinson  Crusoe,"  four  reels. 

"Hell  Morgan's  Girl,"  five  reels. 

VARIETY  FILMS  CORPORATION 

"My  Country  First,"  six  reels. 

"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul,"  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"The  Warfare  of  the  Flesh,"  with  Sheldon  Lewis  and  Charlotte  Ives. 

WHARTON  BROTHERS,  INC. 
"The  Great  White  Trail."  with  Doris  Kenyon. 

ELLA  WHEELER  WILCOX  FILMS 
"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced,"  two  reels. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO. 

"The  Bird's  Christmas  Carol,"  five  reels. 

WILLIAMSON  BROTHERS 

"The  Submarine  Eye." 


CALENDAR  OF  PROGRAM  RELEASES 


GENERAL 

ESSANAY 

May  26 — Sundaying  at  Fairview,  C.-D.  2,000 
Tune    3 — The  Quarantined  Bridegroom, 

C.-D  _   2,000 

KALEM 

The  Trapping  of  Two-Bit  Tuttle,  D   2,000 

The  Vanished  Line  Rider,  D   2,000 

The  Man  Hunt  at  San  Remo,  D   2,000 

Bandits  Beware,  C   1,000 

SElvIG 

May  19 — The  Framed  Miniature,  D   1,000 

May  21 — The     Return     of  Soapvveed 

Scotty,  D   2,000 

Romance  and  Roses,  C   1,000 

Baseball  at  Mudville,  C   1,000 

VITAGRAPH 

The  Cop  and  the  Anthem,  C.-D   2,000 

Vanity  and  Some  Sables,  C.-D   2,000 

MUTUAL 

CUB 

May  24 — Jerry  Joins  the  Army,  C   1,000 

May  31 — Jerry's  Masterstroke,  C   1,000 

June  7— There  and  Back,  C   1,000 

June  14 — Jerry's  Getaway,  C  _.  1,000 

GAUMONT 

June    7— Reel  Life,  Top     1,000 

June  12 — Mutual     Tours     Around  the 

World,  Tr   1,000 

June  14 — Reel  Life,  Top   1,000 

LA  SALLE  COMEDIES 

May  21 — Chubby  Inherits  a  Harem,  C...  2,000 

june  4 — The  Flight  That  Failed,  C   2,000 

June  12— His  Cannibal  Wife,  C   1,000 

LONE  STAR 
Apr.  16— The  Cure,  C     2.000 

MARDEN  COMEDIES 

Apr.  30— Gladys'  Day  Dream   2,000 

May  14 — When  Betty  Bets.  C   2,000 

May  28— Patsy's  Partner,  C   1,000 

MONMOUTH 

May  25 — Two  Crooks  and  a  Knave,  No. 

10  "Jimrnie  Dale    2,000 


June    1 — A    Rogue's    Defeat,    No.  11, 

"Jimrnie  Dale,"  D   2,000 

June    8 — Good  for  Evil,  No.  12  "Jimrnie 

Dale,"   D.    2,000 

June  15 — The  Man   Higher  Up,  No.  13 

"Jimrnie  Dale,"  D   2,000 

MUTUAL 

May  23— Mutual   Weekly,  No.   125   1,000 

May  30— Mutual  Weekly,  No.  126   1,000 

June    6— Mutual  Weekly,  No.  127   1,000 

June  13— Mutual  Weekly,  No.  128   1,000 

STRAND 

May  9 — The  Great  American  Game,  C.  1,000 

May  16— Miss  Trixie  of  the  Follies,  C._  1,000 

May  23— Two  of  a  Kind,  C.     1,000 

May  30— Bluffing  Father,   C   1,000 

SIGNAL 

May  28— A  Knotted  Cord,  No.  8  "The 

Railroad  Raiders"     2,000 

June  4 — A  Leap  for  Life,  No.  9  "The 

Railroad  Raiders"    2,000 

June  11 — A  Watery  Grave,  No.  10  "The 

Railroad  Raiders"    2,000 

VOGUE 

May  12— A  Vanquished  Flirt,  C   2,000 

May  19— Caught  In  the  End,  C   2,000 

May  26— Flirting  with  Danger,  C   2,000 

UNIVERSAL 
BIG  U 

May  27— The  Smashing  Stroke,  D   2,000 

May  31— Defiance,  D   1,000 

June  24— The  Two-Gun  Parson,  C   1,000 

BISON 

June  9— The  Scrapper,  D   2,000 

June  14 — The  Honor  of  Men,  D   2,000 

GOLD  SEAL 

May  22— A  44-Caliber  Mystery,  D   3,000 

May  29— The  Stolen  Actress,  D   3,000 

June  5— The  Almost  Good  Man,  D   3,000 

June  19— The  Brand  of  Hate,  D...._   3,000 

IMP 

May  10— The  Flames  of  Treachery,  D   1,000 

May  11— The  Girl  in  the  Garret,  D   2,000 

May  17— The  Puzzle  Woman,  D   1,000 

May  20 — The  Case  of  Doctor  Standing, 

D  _   2.000 

June    7— Doomed,    D  1,000 

June  10— The  Hunted  Man,  D   1,000 


JOKER 

May  26— The  Boss  of  the  Family,  C   1,000 

June    2 — Uneasy  Money,  C   1,000 

June    9— Simple  Sapho,  C.   -   1,000 

June  23 — A  Burglar's  Bride,  C   1,000 

LAEMMLE 

May  26— Light  of  Love,  D    1,000 

June  9— The  Missing  Wallet,  D...._   1,000 

June  20— Bartered  Youth,  D   1,000 

L-KO 

May  23— Beach  Nuts,  C  _    1,000 

May  30 — Roped  Into  Scandal,  C   2,000 

June    6 — Dry   Goods  and  Damp  Deeds, 

C.  -    2,000 

June  20— Where  Is  My  Che-ild,  C   2,000 

NESTOR 

May  14 — To  Oblige  a  Vampire,  C   1,000 

May  21 — Moving  Day,  C.   _   1,000 

May  28 — Tell  Morgan's  Girl,  C   1,000 

June  4 — Burglar  by  Request,  C   1,000 

June  18— Jilted  in  Jail,  C   1,000 

POWERS 

May  13 — Such  Is  Life  in  South  Algeria, 

Tr   1,000 

May  27 — Navigation  in  China,  Ed  Split  reel 

June    3 — Perils  of  the  Yangtze,  Ed  Split  reel 

June  10 — Superstitious  China   Split  reel 

June  24 — China's  Wonderland  Split  reel 

REX 

May  17— The  Gift  of  the  Fairies,  C.-D...  1,000 

May  24 — Unmasked,  D  _   1,000 

June    3— The  Purple  Scar,  D   2,000 

June  10 — Tacky  Sue's  Romance,  D   2,000 

June  21 — Helen  Grayson's  Strategy,  D.  2,000 

VICTOR 

May  11— Signs  of  Trouble,  C.  _   1,000 

May  15— Fat  and  Foolish,  C  1,000 

May  17— Breaking  the  Family  Strike,  C.  1,000 

May  22— Who  Said  Chicken?  C   1,000 

May  24 — Mary  Ann  In  Society,  C  _  1,000 

May  29— The  Gunman's  Gospel,  D   1,000 

May  31 — An   Eight  Cylinder  Romance, 

C.-D  _  2,000 

Tune    1— By  Speshul  Delivery,  C.-D   1,000 

june    8— A  Box  of  Tricks,  C  _.  1,000 

June  19— A  Pirate  Bold,  C   1,000 

June  21— Puppy  Love,  C   1,000 

Tune  22 — She    Married    Her  Husband, 

C.-D.   _   2,000 


EXHIBITORS  HERALD 


-■3 


Pittsburgh,  Pa. — George  Burry  has  sold  his  motion 
cture  theater  at  Washington  and  Beaver  avenues,  North 
ide,  to  Morris  H.  Harris  for  $14,000.  Mr.  Burry  will 
ontinue  to  operate  the  theater. 


Philadelphia — The  Globe  Moving  Picture  Theater  at 
le  northwest  corner  of  Fifty-ninth  and  Market  streets 
as  changed  ownership  again.  Stanley  Mastbaum,  who 
urchased  the  property  about  a  month  ago,  has  sold  it  to 
Robert  C.  Hutchinson.  Mr.  Hutchinson  will  conduct  the 
leater. 


New  York — Xat  A.  Magner,  San  Francisco's  well 
nown  theatrical  manager,  who  is  also  prominent  in  mo- 
ion  picture  circles,  owning  an  exchange  in  San  Francisco, 
as  purchased  "The  Bar  Sinister"  from  Frank  Hall  for 
is  coast  territory. 


New  York. — S.  Zieler  has  been  promoted  to  the  posi- 
ion  of  Supervisor  of  the  New  York  city  exchanges  of 
ne  Universal  Company. 


Carthage,  X.  Y. — A.  L.  Fuller  of  Gouverneur  has  taken 
ver  the  management  of  the  Carthage  Opera  House,  which 
as  been  leased  and  operated  by  James  Dooley  for  twelve 
ears. 


Warren,  Pa. — The  trustees  of  the  Library  Theater  have 
.ecided  to  remodel  the  building  and  the  Columbia  Amuse- 
nent  Company  will  manage  the  house. 


Anderson,  Ind. — J.  J.  Ryan  has  opened  a  new  motion 
>icture  theater  at  920  Main  street.  It  has  a  seating  ca- 
pacity of  250  and  is  named  the  "Indiana." 


Union  City,  Ind. — H.  E.  Jackson,  proprietor  of  the  Star 
Theater,  has  inaugurated  a  special  children's  matinee  one 
lay  each  week,  and  is  finding  the  matinees  very  success- 
ul.  Mr.  Jackson  reports  excellent  business,  and  adds 
'children's  plays  are  proving  a  good  investment,  making 
i  good  Thursday  out  of  a  bad  one." 


Working  on  the  supposition  that  a  telegram  will  al- 
.vays  arrest  attention  and  be  read,  the  manager  of  the 
Family  Theater  at  Sullivan,  Ind.,  hit  upon  the  idea  of 
idvertising  his  first  showing  of  the  Mutual  productions 
by  having  messenger  boys  deliver  telegrams  to  each  house 
n  Sullivan.  The  telegrams  were  in  the  regular  Western 
Union  envelopes  and  written  on  the  regular  telegraph 
jlanks. 

The  announcement  read: 

"I  urge  you  to  attend  the  showing  of  the  first  of 
the  Mutual  Star  Super-Productions,  entitled  'Youth's  En- 
dearing Charm,'  featuring  charming  Mary  Miles  Minter, 
Thursday,  April  19,  1917.  Matinee,  2:30.  Nights,  6:50. 
Admission:  Children,  5  cents;  adults,  10  cents. 


"I  recommend  Mutual  Star  Super-Productions  as  rep- 
resenting the  best  in  motion  pictures.  On  each  Thursday, 
starting  April  19,  I  will  show  one  Mutual  Star  Super- 
Production,  featuring  Mary  Miles  Minter,  Margarita 
Fischer,  William  Russell,  Richard  Bennett.  Matinee  on 
each. 

"On  Thursday,  April  26,  Margarita  Fischer  will  be  pre- 
sented in  'A  Pearl  of  Paradise.' 

"Hoping  to  have  your  patronage  on  each  of  these  pro- 
ductions and  as  often  as  possible  on  other  nights,  and 
thanking  you  in  advance  for  same,  I  am 
"Yours  sincerely, 

"Manager  Familv  Theater." 


Hamilton,  Mo. — B.  M.  Hicks  has  sold  the  Rex  Theater 
to  R.  P.  Hindman  of  Atchison  county. 


Princeton,  111. — Chris  Taylor,  the  well  known  Kewanee 
showman,  has  leased  the  Apollo  Theater. 


Attica,  Ind. — Paul  Williamson  has  sold  the  Messner 
Theater  here  to  Miss  Lela  Holland  of  New  Richmond, 
who  has  taken  charge. 


Grand  Rapids,  Mich. — The  Crown  Theater,  which  was 
damaged  by  fire  recently,  has  been  leased  by  Delbert 
Laity  to  Louis  Sewnig,  who  will  reopen  it  at  an  early 
date. 


Beatrice,  Neb. — Hal  Kelley  has  sold  his  lease  on  the 
Gilber  motion  picture  theater  to  W.  H.  Peterson  of  Sib- 
ley, Iowa.    Mr.  Peterson  will  take  charge  July  1. 


Dayton,  Ohio. — Building  operations  on  a  new  film 
theater  on  North  Main  street  have  been  started.  The 
theater  will  be  one  of  the  finest  in  Ohio  when  completed, 
it  is  said,  being  built  along  the  same  lines  as  the  Circle 
Theater  in  Indianapolis. 


Milwaukee,  Wis. — At  the  recent  convention  of  the  Wis- 
consin branch  of  the  M.  P.  E.  L.  of  A.  a  resolution  was 
passed  endorsing  the  universal'  closing  of  motion  picture 
theaters  for  four  weeks  during  the  summer. 


St.  Louis,  Mo.— "-The  Goldwyn  Pictures  Corporation  of 
New  York  has  leased  a  floor  in  the  Plaza  Building  and 
will  establish  a  branch  exchange  here.  Floyd  Lewis,  for- 
merly connected  with  the  Triangle  Film  Corporation,  has 
been  appointed  local  manager. 


Minneapolis,  Minn. — F.  A.  Wilson  used  a  novel  method 
of  advertising  "The  Deemster"  which  he  showed  at  the 
Lyric  Theater  here  recently,  by  distributing  25,000  circular 
letters  in  sealed  envelopes  addressed:  "It's  Yours — Open 
It,"  at  every  door.  He  also  distributed  more  than  5,000 
blotters  announcing  the  Hall  Caine  photoplay  the  week 
of  June  3.  Governor  J.  A.  A.  Burnquist  was  among 
the  notable  patrons  who  came  to  see  the  film. 


Petoskey,  Mich. — John  L.  A.  Galster  has  purchased 
the  leases  on  the  Alcazar  and  Temple  theaters  from  Mr. 
and  Mrs.  Harry  Sorden  and  Mrs.  F.  M.  Cory  and  assumed 
charge  of  both  houses. 


44 


EXHIBITORS  HERALD 


Houghton,  Mich. — Manager  Andrew  Bram  of  the  Star 
Theater  lias  started  extensive  improvements  on  his 
theater. 


Lodi,  Cal. — A.  A.  Richards  of  Modesto  has  purchased 
the  Tokay  motion  picture  theater  from  John  M.  Graf. 
Mr.  Richards  also  holds  the  lease  on  a  new  theater  being 
built  by  the  Lodi  Investment  Company  and  will  run  both 

houses. 


San  Francisco. — A  contract  has  been  let  for  a  two- 
story  concrete  building  to  be  erected  on  the  north  side 
of  Golden  Gate,  between  Jones  and  Leaven,worth  streets, 
to  be  used  by  Turner  &  Dahnken  as  a  film  exchange. 


Helena,  Mont. — Chief  of  the  fire  department  here,  A. 
J.  Trodick,  has  ordered  every  motion  picture  theater  to 
install  sprinkler  systems  in  projection  booths.  The  Gem 
Theater,  the  scene  of  a  recent  fire,  was  not  permitted  to 
reopen  until  a  sprinkler  had  been  installed. 


Los  Angeles,  Cal. — "The  Garden  of  Allah,"  the  Selig 
film  which  played  three  weeks  at  the  new  Rialto  Theater, 
to  capacity  houses,  has  received  many  favorable  press 
reviews  here.  The  Times  said:  "Neither  Selig  nor  any 
other  producer  has  done  a  finer  thing." 


Stockton,  Cal. — M.  Breeden,  who  has  assumed  man- 
agement of  the  Strand  Theater,  announces  that  extensive 
alterations  will  be  made  on  the  house. 


Xashville,  Tenn. — ;Mayor  Robert  E\viii&  has  ordered 
the  Board  of  Censors  to  stop  the  presentation  of  all  war 
motion  pictures  in  Xashville  theaters.  A  cartoon  comedv 
at  the  Princess  Theater,  in  which  war  was  the  prominent 
feature,  was  recently  ordered  oft"  the  screen. 


PIG  PLAYS  IMPORTANT  PART  IN 

•  LA  SALLE  COMEDY  ISSUED  JUNE  19 


A  little  spotted  black  and  white  pig  plays  a  very 
important  part  in  "Tillie  of  the  Nine  Lives,"  the  La  Salle 
comedy  issued  through  Mutual  June  19.  With  a  note 
tied  to  its  tail,  it  seeks  out  Tillie's  sweetheart  and  gives 
him  the  message  that  Tillie  is  held  captive  by  a  sorceress, 
so  that  he  arrives  just  in  time  to  save  her  life. 

There  are  weird  scenes  in  which  an  illuminated  skele- 
ton, grinning  masks,  instruments  of  torture  and  bottles 
of  poison  are  prominent.  All  these  things  are  employed 
by  the  sorceress  and  her  gang  in  an  attempt  to  make 
Tillie  tell  them  where  a  treasure  is  hidden,  after  they 
have  been  told  in  a  vision  that  she  possessed  this  knowl- 
edge. 


MOTION  PICTURE  STUDIO  SECRETS 

SHOWN  IN  NEW  LA  SALLE  COMEDY 


The  atmosphere  of  a  motion  picture  studio  enfolds 
the  La  Salle  comedy,  "His  Cannibal  Wife,"  which  was 
issued  through  Mutual  recently.  There  are  scenes  show- 
ing studio  life,  the  scene  sets,  the  'taking  of  pictures 
and  the  actors  and  "extras."  The  picture  reveals  th< 
humiliations  which  Otto  has  to  bear  because  his  wife  is 
star  of  the  company  while  he  is  only  an  "extra,"  due  to 
the  wide  class  distinction  in  a  studio  between  the  hea<f 
of  the  company  and  the  player  who  just  fills  in  now  ana 
then. 


Queen Lallapaloosa  will  dance  bw.lowB* 
HAWAII  VIL  OtaE 


1 


SCEXE  FROM  "HIS  CANNIBAL  WIFE,"  A  LA  SALLE  CO.MED 
FEATURING  JEAX  OTTO  AXD  ZONA  PORTER. 
ISSUED   BY  MUTUAL 

Otto  decides  to  show  scoffers  that  he  is  somebody, 
and  invents  a  highly  colored  story  of  his  bravery  on 
cannibal  island.    He  immediately  becomes  important,  n 
because  of  his  described  heroism  but  because  he  has  ou 
lined  a  splendid  scenario  for  the  use  of  the  company. 


FRANK  HALL  SELLS  "BAR  SINISTER" 

RIGHTS  IN  SEVERAL  TERRITORIES 


Frank  Hall's  first  announcement  regarding  the  dispo- 
sition of  domestic  territorial  rights  for  "The  Bar  Sinister" 
is  of  unusual  interest  to  the  many  theaters  in  the  several 
important  territories  sold  and  settles  many  rumors  as  to 
whether  Edgar  Lewis'  successful  special  production  would 
be  available  for  booking  in  all  theaters  immediately  or 
would  first  be  booked  like  a  stage  production. 

New  York  State  for  "The  Bar  Sinister"  has  been  pur- 
chased by  M.  H.  Hoffman  for  the  Foursquare  Pictures, 
Inc.,  729  Seventh  Avenue,  New  York.  New  Jersey  has 
been  bought  by  the  Civilization  Film  Corp.,  Strand 
Theater  Building.  Newark,  N.  J.  New  England  went  to 
the  American  Feature  Film  Company,  60  Church  Street, 
Boston,  Mass.,  and  the  California  territory,  which  includes 
Arizona,  Nevada  and  the  Hawaiian  Islands,  has  been  pur- 
chased by  Nat  A.  Magner  for  his  San  Francisco  exchange 
at  288  Golden  Gate  Avenue. 

Negotiations  now  are  pending  for  several  other  terri- 
tories and  foreign  buyers  are  showing  a  keen  interest. 
Australia,  New  Zealand  and  the  adjacent  islands  in  the 
Pacific,  including  Java,  have  been  bought  by  the  Aus- 
tralasian Film  Company,  while  J.  R.  Nerlein  Company, 
Ltd.,  of  Christiania,  Norway,  has  obtained  the  rights  for 
Scandinavia. 


FOREIGN    EXHIBITIONS    AND  MARKETS 

Interesting  Data  About  Film  Trade  Conditions 
Abroad  —  Opportunities  for  Distributors  — 
Types  of  Pictures  and  Manner  of  Presentation 


MOTION  PICTURES  IN  THE  UNITED  KINGDOM 

The  number  of  places  of  amusement  in  Liver- 
pool where  motion  pictures  are  exhibited  is  62, 
made  up  as  follows:  Music  halls,  4;  theater.-  and 
cinemas  combined,  4;  and  buildings  in  which  motion 
pictures  are  exclusively  shown  (locally  styled 
"cinemas"),  54.  The  total  seating  capacity  of  these 
places  of  amusement  is  more  than  40,000.  The 
prices  of  admission  to  cinema  halls  in  the  central 
part  of  the  city  vary  from  12  to  48  cents,  and  in 
the  outskirts  of  the  city  from  4  to  24  cents.  In  addi- 
tion to  these  prices,  the  Government  entertainment 
tax  of  2  cents  in  each  12  cents  is  collected. 

Large  Proportion  of  American  Manufacture 

Various  estimates  by  those  interested  agree  substan- 
tially that  75  per  cent  of  the  films  exhibited  have  been  of 
American  manufacture,  15  per  cent  British,  and  10  per 
cent  French  and  Italian.  More  recently  American  pic- 
tures have  gained  a  stronger  hold.  Lengths  of  the  films 
range  from  6,500  to  8,000  feet,  and  their  average  time  is 
2  hours.  Average  prices  paid  in  hiring  films  for  six  days 
for  the"  picture  houses  are:  First-class  houses,  $291  to 
$486;  second-class  houses,  $194  to  $243;  third-class  houses, 
$48  to  $145. 

A  system  stated  to  have  been  introduced  recently  into 
this  country  of  "block  booking"  American  pictures  is 
alleged  to  have  been  the  climax  in  its  effect  on  the  British 
film  industry, '  and  to  have  made  British  films  "as  dear 
as  diamonds"  in  comparison  with  American  products. 
This  system  is  alleged  to  be  a  kind  of  blending  operation. 
The  good,  bad,  and  indifferent  pictures  are  lumped  to- 
gether for  selling,  and  are  offered  on  a  long  contract. 

The  statement  is  made,  and  is  given  as  showing  the 
extent  of  the  trade,  that  motion  pictures  amuse  15,000,000 
to  20,000,000  people  in  this  country  every  week;  that  the 
country  is  paying  nearly  $4,866,500  a  year  to  import  for- 
eign pictures,  chiefly  American;  and  nearly  $48,665,000  to 
see  them. 

Persons  interested  in  the  exhibition  of  films  in  Liver- 
pool were  invited  to  make  recommendations  or  sugges- 
tions based  upon  their  experience,  as  applicable  to  Amer- 
ican pictures  and  accessories.  One  point  was  that  delay 
occasionally  occurred  while  the  necessary  changes  were 
made  in  American  subtitles  of  films,  because  of  the  use 
of  American  colloqualisms  which  would  not  be  appreci- 
ated by  Liverpool  audiences. 

BRADFORD,  ENGLAND 
Charge  for  License — Amusement  Prices 

The  charge  in  Bradford  for  a  license  for  cinemato- 
graph exhibitions  is  £1  ($4.86)  per  annum,  the  year  end- 
ing March  31.  The  prices  of  admission  range  from  2d. 
(4  cents)  to  Is.  (24  cents),  plus  the  amusement  war  tax. 
The  charges  in  the  center  of  the  city  are  slightly  higher 
than  at  the  theaters  in  the  suburbs.  American  films  pre- 
ponderate in  this  district. 

In  the  evidence  given  before  the  Cinema  Commission, 
sitting  in  London,  one  witness  spoke  of  the  great  possi- 
bilities yet  undeveloped  of  an  efficient  motion  picture 
service  for  the  schools  of  the  country.  It  was  said  that 
w-hereas  200  to  300  companies  furnished  more  than  5,000 
British  picture  theaters  with  films,  the  number  of  schools 


to  be  supplied  was  probably  more  than  twice  as  great,  and 
an  organization  to  circulate  films  among  them  would  have 
to  be  almost  as  great  as  that  supplying  the  entire  trade. 

The  prices  paid  for  the  purchase  or  rental  of  films 
vary  considerably  and  are  according  to  arrangement. 
During  the  last  two  or  three  years  the  "exclusive"  dra- 
matic film  of  four,  five  or  six  reels  has  increased  in  popu- 
larity, supplanting  to  some  extent  the  open  film.  The 
market,  however,  is  said  to  be  tiring  of  these  long  films 
which  occupy  so  much  time.  The  patrons  demand  a 
greater  change  in  the  picture  program. 

Prices  of  Various  Kinds  of  Films 

An  "exclusive"  film  on  publication  may  command  any 
sum  up  to  £80  ($389)  or  £100  ($487)  for  its  first  week's 
run,  depending  on  the  character,  interest,  and  drawing 
power  it  is  likely  to  have  with  the  public.  The  more 
expensive  of  the  exclusive  films  are  shown  for  six  days  to 
make  them  pay,  a  change  being  made  after  three  days  in 
the  open  films  which  usually  complete  the,  program.  An 
open  film  may  be  obtained  for  £4  ($19.47)  or  £5  ($24.33) 
upward,  according  to  its  length  and  interest.  Most  of  the 
subjects,  however,  work  out  at  4d.  (8  cents)  to  4j^d.  (9 
cents)  per  foot  for  the  first  run,  with  subsequent  reduced 
charges,  so  that  after  a  run  of  fourteen  weeks  a  film  is 
supposed  to  have  paid  for  itself.  Films  are  also  accepted 
by  renters  on  a  commission  basis,  the  rate  being  depend- 
ent on  the  standing  of  the  firm,  the  territory  covered,  the 
character  and  prospects  of  the  film,  etc.  It  varies,  accord- 
ing to  agreement,  between  10  and  25  per  cent. 

SWANSEA,  ENGLAND 
Demand  for  Serials  of  American  Manufacture 

Thirteen  theaters  in  Swansea  give  motion  pic- 
ture performances  with  seating  capacities  of  300  to 
1,200.  Three  of  these  can  accommodate  more  than 
1,100  persons  each.  The  prices  of  admission  are 
6,  12,  18  and  24  cents,  according  to  location  of  seats. 
Most  of  the  theaters  run  a  continuous  performance 
from  2:30  in  the  afternoon  to  10:30  at  night,  the 
program  being  repeated  at  5  o'clock  and  again  at 
7:30.  Serials  are  very  popular,  especially  those  of 
American  manufacture.  Long  films,  with  well- 
known  legitimate  actors  in  popular  modern  plays 
and  classical  dramas,  do  not  appeal  very  strongly 
here.  The  dramas  that  are  offered  must  be  clean 
and  wmolesome. 

The  majority  of  the  pictures  shown  in  Swansea  are  of 
American  manufacture.  According  to  the  manager  of  one 
house,  American  films  are  superior  to  those  of  all  other 
countries.  He  suggested,  however,  that  when  American 
manufacturers  send  films  to  Great  Britain,  they  should 
avoid  the  use  of  American  slang  in  the  descriptive  notes 
thrown  on  the  screen. 

Swansea's  Theaters  Nearly  Always  Crowded 

The  popularity  of  motion  picture  plays  in  this  district 
is  steadily  increasing.  Swansea,  with  a  population  of  only 
120,000,  has  thirteen  theaters  devoted  to  motion  pictures, 
and  these  are  practically  ahvays  crowded. 

The  average  rental  paid  in  Swansea  is  £10  ($49)  to 
£15  ($73)  for  five  or  six  reels  for  three  days. 


4 


Adaptation  of  Music  to  Motion  Pictures 


•■■■■■■■■■■■■■■■•■■■■■■■■■■••■■•■■■■■■•■■■■■■■■■■■■■■•■•••••■■■■■■I 

By  JOSEPH  O'SULLIVAN 


IN  KEEPING  with  the  demand  for 
*■  productions  of  motion  pictures 
that  meet  the  requirements  of  a 
taste  grown  critical  as  regards 
photography,  accuracy  in  scenic 
investiture  and  costuming,  as  well 
as  a  dramatic  structure  and  sequence 
peculiarly  its  own,  is  the  desire  of 
going  public  to  have  the  music 
picturized  action  in  accord,  as  nearly  as  possible,  with 
the  mood  induced  by  the  action.  Realizing  the  necessity 
for  meeting  this  demand,  practically  all  the  large  film  dis- 
tributors and  some  of  the  producing  companies,  have 
trained  musicians  on  their  staff — many  of  them  composers 
of  incidental  music,  and  all  of  them  versed  in  the  require- 
ments of  dramatic  synchronization  of  music  and  action — 
who  adapt  music  and  cue  it  for  each  star  production. 

Difficulty  in  Composing  for  Films 

When  the  spoken  drama  was  at  its  zenith,  the  demand 
for  incidental  music  gave  many  composers  an  opportunity 
of  developing  the  germ  of  creative  dramatic  talent  that, 
in  many  instances,  developed  into  works  of  greater  scope 
and  more  ambitious  character.  In  times  past  the  most 
eminent  composers  have  given  their  talent  to  the  enhanc- 
ing of  the  works  of  the  dramatists  with  appropriate  music. 
The  composer  of  today  who  is  called  upon  to  musically 
dramatize  pictures  finds  himself  confronted  with  difficul- 
ties that  arise  from  the  peculiar  construction  of  motion 
pictures.  The  most  confusing  of  these  difficulties  is  the 
lack  of  continuity  in  action,  which  makes  it  practically 
impossible  to  continue  any  certain  theme  for  longer  than 
two  or  three  minutes,  at  the  most,  with  any  consistency. 
A  scene  of  a  mother  grieving  for  her  wayward  son  may 
be  followed  by  a  riotous  cafe  scene,  where  said  errant 
boy  is  disporting  himself  to  the  strains  of  "Walkin'  the 
Dog" — followed  in  rapid  succession  by  a  tender  love 
scene,  or,  perhaps,  a  murder  or  fight,  and  each  scene 
may  be  nothing  more  than  a  flash,  or  will  last  for  half  a 
minute  at  the  most.  Obviously,  in  adapting  music  to  such 
spasmodic  action,  it  is  impossible  to  follow  literally  every 
sequence  of  action  intelligently.  The  result  would  be  a 
patchwork  of  widely  contrasting  themes,  lacking  the  ele- 
ments of  artistic  cohesiveness. 

^  Therefore,  the  adaptor  is  often  compelled  to  compro- 
mise. Short  dramatic  thematic  material  may  be  used  with 
good  effect,  and  music  in  keeping  with  the  character  or 
action  dominating  any  succession  of  scenes  can  sometimes 
be  used  entire. 

Higher  Order  Music  in  Drama 

A  picture  that  lends  itself  to  music  of  an  interesting 
and  high  order,  and  of  contrasting  character,  is  "The 
Devil's  Assistant,"  a  Mutual  film,  in  which  Margarita 
Fischer  plays  the  role  of  the  innocent  victim  of  an  un- 
scrupulous doctor  who  administers  "dope"  to  bring  her 
under  his  malign  influence.  A  church  wedding,  showing 
the  ceremony  and  bridal  procession,  is  followed  by  a 
scene  of  "Motherhood"  and  the  pathetic  scene  of  a  dead 
baby,  and  that  by  the  introduction  of  the  Mephisto-like 
character  of  the  doctor  occupied  in  his  nefarious  prac- 
tices. The  effect  of  "dope"  is  not  a  subject  easily  pic- 
tured by  a  musical  theme,  but  a  rather  weird  "Song  of 
India,"  by  Rimsky-Korsakow,  is  admirably  adapted  to 
portray  the  atmosphere  induced  by  the  sight  of  a  deranged 
mind  in  the  first  stages  of  a  "dope-fiend."  Later,  when 
the  influence  of  the  drug  takes  a  firm  hold  of  its  victim, 
causing  hallucinations  and  fantastic  figures  to  appear  and 
dance  weirdly  before  the  drug-crazed  "fiend,"  the  "Danse 
Macabre"  of  Saint-Saens  is  effective,  and  can  be  used  in 
it  entirely,  for  these  phantoms  dominate  scenes  lasting  at 
least  five  minutes,  practically  without  interruption.  When 


Mr.  O'Sullivan  is  director  of  music  for  the 
Mutual  Film  Corporation  and  dictates  the 
musical  programs  of  many  motion  picture 
theaters.  He  was  formerly  connected  with 
the  Boston  English  Opera  Company  and  later 
with  the  Chicago  English  Opera  Company,  and 
has  gained  recognition  as  a  composer  of  inci- 
dental music— EDITOR'S  NOTE. 


the  great  picture- 
incidental    to  the 


in  a  delirium  the  victim  imagines  she 
sees  Death  approaching,  and  taking 
her  in  his  bony  arms,  places  her  on 
his    horse    behind   him,   what  more 
effective  than  the  "Erl  King"  of  Schu- 
bert, as  they  are  seen  madly  riding 
through  the  night? 
Must  Have  Unerring  Dramatic  Instinct 
The  adaptor  must  not  only  have  an  unerring  instinct 
for  the  dramatic  elements  of  music  and  extensive  knowl- 
edge of  the  best  in  musical  literature,  but  must  beware 
of  anachronisms,  the  unpardonable  sin  of  the  silent  stage. 
A  darky  in  a  Civil  War  picture  singing  a  modern  coon 
song  is  not  in  keeping  with  the  period,  though  the  elemen- 
tary characteristic  is  present;  but  a  fox  trot  played  while 
an  old-fashioned  country  dance  or  minuet  is  shown  is 
certainly  conflicting.    Costume  plays  of  the  seventeenth 
century  demand  something  in  the  rococo  style,  while  the 
modern  drama,  with  its  inevitable  happy  ending,  calls  for 
music  of  a  light  character  not  at  all  serious  in  intent. 

Probably  the  best  solution  would  be  to  have  special 
music  for  each  picture — an  individual  score — but  this  has 
its  drawbacks,  for  the  public  wants  to  hear  familiar 
strains,  and  the  picture-drama  seldom  endures  long  enough 
for  the  public  to  assimilate  the  new  music. 

The  frequent  use  of  the  "cut-back,"  or  reversion  to 
prior  action,  and  the  "vision"  which  is  used  to  indicate 
thoughts  passing  in  the  mind  of  the  character,  such  as 
remembrance  of  a  love  scene,  thoughts  of  a  mother  for 
her  lost  child,  etc.,  gives  the  opportunity  for  the  use  of 
themes  reminiscently — an  old  trick  and  one  used  with 
wonderful  effect  by  operatic  writers.  A  striking  instance 
of  this  is  in  Puccini's  "Butterfly,"  where  he  introduces 
the  "Humming  Chorus"  theme  while  the  "Consul"  is 
attempting  to  read  "Pinkerton's"  letter  to  "Butterfly." 
The  naive  simplicity  and  reminiscence  of  the  theme  im- 
press more  strongly  than  any  other  means  could  the 
pathos  of  the  situation.  Sometimes  such  methods  can  be 
used  in  an  ironical  sense. 

Cites  Example  of  Ironical  Use 

For  instance,  in  "Mrs.  Balfame,"  a  Nance  O'Neil  pic- 
ture, the  brutal  drunkard-husband  is  carousing  in  a  bar- 
room, paying  for  all  the  drinks,  as  "good  fellows"  always 
do.  "For  He's  a  Jolly  Good  Fellow"  can  be  used  in  a 
legitimate  way  here.  But  when  he  has  choked  his  wife 
almost  into  insensibility,  and  staggering  into  his  room, 
throws  himself  on  the  bed  in  a  drunken  stupor,  "He's  a 
Jolly  Good  Fellow"  played  pianissimo,  preferably  in  minor, 
has  an  ironical  meaning  which  cannot  fail  to  impress. 

The  use  of  a  distinct  theme  for  each  character  is,  of 
course,  impracticable  and  can  be  made  ludicrous  by  too 
frequent  repetition.  A  misterioso-pizzicato  for  the  en- 
trance of  a  burglar  or  detective  will  become  monotonous 
and  wearisome  if  repeated  some  twenty  or  thirty  times, 
or  whenever  said  burglar  or  detective  is  seen,  even  though 
he  be  intent  on  the  prosecution  of  his  chosen  vocation. 
Characters  cannot  be  arbitrarily  "labeled"  with  set  "mo- 
tifs," but  when  discretion  is  used  this  "leit-motif"  scheme 
is  effective.  By  using  a  few  characteristic  themes  of  con- 
trasting mode,  and  applying  them  at  tense  moments  where 
the  subjects  of  such  themes  dominate,  and  by  adapting  set 
numbers  as  far  as  possible  where  the  continuity  of  action 
will  permit,  a  musical  setting,  in  many  cases  thoroughly 
adequate,  can  be  obtained,  and  at  least  far  superior  to 
the  usual  haphazard  manner  of  "anything  that  sounds" 
that  prevails.  For  one  thing  the  music-lovers  will  arise 
en  masse  and  "call  him  blessed"  who  puts  the  "shock- 
absorber"  of  intelligent  music  cues  into  his  production  of 
real  pictures,  and  the  philistine  himself  will  eventually 
be. led  to  better  things. 


EXHIBITORS  HERALD 


47 


Effective  Film  Insurance  for 
MANUFACTURERS  AND  EXCHANGE  MANAGERS 

All  new  films  should  be  properly  treated  before  they  are 
permitted  to  ran  through  the  projection  machine.  My 
special  proves*  of  seasoning  and  softening  of  new  films 
will  posit  rely  toughen,  creating  an  efficiently  dur- 
able and  long-lived  film. 

Many  of  Chicago's  leading  exchange  managers  will  at- 
test to  the  excellent  results  of  my  method,  which  Is  done 
by  hand  giving  personal  service  to  every  film  treated. 

A.  TEITEL 

112  North  La  Sail*.  St..  Chicago  Telephone  Franklin  3516 


Get  acquainted  with  "FULCO" 
The  Department  Store 
MOVING   PICTURE  IBADE 

MACHINES         EQUIPMENT  <S»  SUPPLIES 
Our  catalog  covers  the  line  from  A-Z 

E.  E.  FULTON  COMPANY 

158  W.  Lake  St.     CHICAGO,  ILL. 


Coburn  Organs 

Perfect  tonal  results  signify 
every  instrument  we  make 


COBURN  ORGAN  COMPANY 

Builders  of  Quality  Organs 
220  N.  WASHTENAW  AV.  CHICAGO,  ILL. 


"Whatever 
You 


Want 

to  Know" 


The  "Exhibitors  Herald"  is  at  your 
service — write  us  for  any  informa- 
tion you  may  require  about  films, 
accessories  or  anything  in  connec- 
tion with  your  business. 


GRIPPING   seven-reel   drama   of  di- 
vorce directed  by  George  Siegmann. 

FOR  STATE  RIGHTS 

Address 

RENOWNED  PICTURES  CORPORATION 

Akiba  Weinberg,  Pres. 
1600  Broadway,  New  York  City 


De-signing -Con5vl,ting  -5vper vising  - 


AVl L LIAAV'p  B  E>  AVN" 

-  Architect- 

189  W  /Aadisox-5treet-  Chicago  - 


-/\ojios-  picyvRE -Theatres  -StvdioS' 


SSWoS-SK  Developing  and  Printing 

  STUDIO  FOR  RENT   

Raw  Stock  for  Sale 
ZENITH  MOTION  PICTURE  CO.,  1737  N.  Campbell  At.,  Chicago,  111. 

OTTO  A.  BRINNER,  Pres.  Telephones:  Humboldt  686— 2298 


Harmony  Between  Exchange  g  Exhibitor 

Oar  process  of  renovation  POSITIVELY  removes  all  oil  and  dirt  from  scratches — 
The  Cause  of  "Rain  Marks'"  on  Film. 


CLEAR  FILMS  the  only  medium  that  makes  pictures  more  pleasing  to  the  audience. 

Progressive  Film  Renovating  Co.  HARRMV™0N"' 

117  N.  Dearborn  St.  Telephone  Cent.  1594  CHICAGO 


There  Is  No  Charge 
for  This  Service 


48 


EXHIBITORS  HERALD 


YOU  WILL  LIKE  THE 
NEW  BRISCOE 


=  T^TV^rr-rp»cc  '"T~tHE  new  Briscoe  at  $685  we  believe  is  the  best  looking,  the  sweetest 
I    J-  rOglCSS  J[  running  automobile  ever  built  at  the  price.  Success  has  made  it. 

Increased  production  has  lowered  costs,  provided  more  refinements. 

|  /'""•'Lrt-.rt   4.         *  I  'OURING  car  has  surprising  roominess — try  it!  Four-passenger  road- 
1  V>n3.r3.CtCr      J  ster  is  the  only  car  built  with  a  full  back  to  the  front  seat — a  nov- 
elty— see  it!  Briscoe-built  in  Briscoe  factories  insures  quality  in 
every  detail. 

=    "K/fp^i^OP  'l  8  P°'nt  to  see  tne  beautiful,  handsomely  finished  and  completely 

|  V^OOClgV,  IV  X  equipped  1917  Briscoe  models  at  your  nearest  dealer's  show  iccm. 


Five  Passenfeer  Tourinfe  Car 
Four  Passenfeer  Roadster 


$685 
$685 


Coachaire  $810 
Delivery  Car  (Canopy  Top  Body)  $700 


BRISCOE  MOTOR  CORPORATION 

Department  23  JACKSON,  MICHIGAN 


1tt  ltdt~ 

on 


& 


EXHIBITORS  HERALD 


We  Abolish  Advance  Deposit  System 

NOTICE  TO  EXHIBITORS 

When  the  system  of  advance  deposits  was  introduced  into  our 
business  to  guarantee  contracts,  I  announced 

1.  That  these  sums  would  be  held  in  a  separate  Trust 
fund,  apart  from  our  business  bank  accounts,  and 
that  they  would  be  withdrawn  from  time  to  time 
when  earned  by  him  rentals. 

2.  That  a  cash  discount  of  six  per  cent  upon  the 
amount  deposited  would  be  allowed. 

These  agreements  have  been  kept.  The  unearned  advance  deposits 
of  the  K.  E.  S.  E.  Service  are  deposited  separate  from  our  business 
funds  in  the  Harriman  National  Bank  of  New  York,  the  Merchants 
Loan  (Sc  Trust  Company  and  the  Continental  Commercial  National 
Bank  of  Chicago. 

Recognizing  the  justice  of  the  Exhibitors'  attitude  that  the  ad- 
vance deposit  works  a  great  hardship  upon  many  whose  funds  are 
tied  up — one  exhibitor  tells  me  that  he  has  on  deposit,  scattered 
among  various  exchanges,  without  security,  the  sum  of  $14,000— and 
after  consultation  with  the  manufacturers  associated  with  me, 
Thomas  A.  Edison,  Inc.,  Mr.  Selig  of  the  Selig  Polyscope  Company, 
and  Mr.  Spoor  of  the  Essanay  Company,  I  take  pleasure  in  announc- 
ing that 

K.  E.  S.  E.  Will  Abolish  the  System  of  Advance  Deposits 

No  further  collections  will  be  exacted  to  guarantee  rental  con- 
tracts by  Kevs  Service. 

Funds  now  in  our  hands  will  be  returned  to  their  owners  as  soon 
as  adjustments  can  be  made,  and  current  business  protected.  These 
adjustments  and  refunds  will  be  made  from  the  home  office  through 
our  branches,  and  will  require  some  time  for  the  labor  of  account- 
ing,  but  all  will  probably  be  closed  out  before  August  1st. 

It  is  necessary  that  our  rental  charges  be  protected,  and  I  con- 
fidently look  for  the  co-operation  of  exhibitors  in  asking  payment 
of  each  rental  charge  before  shipment  of  the  film. 


2 


EXHIBITORS  HERALD 


Photo  Drdma^cT^Sehsational 
(UNIVERSAL) 

v — LJL—  ' 


THE  UNIVERSAL 
SERIAL  EXTRAORDINARY 

FOR  A  BIG  SUMMER  BUSINESS 

10,000,000 

PEOPLE 

who  read  the  Saturday  Evening 
Post,  have  seen,  read  or 
heard  of  the 
GRAY  GHOST 

10,000,000 
PEOPLE 


— are  anxiously  waiting  to 
see    the    thrilling  ac- 
tion of  the  GRAY 
GHOST  on  the 


screen. 


10,000,000 

PEOPLE 


— are  going  to  advertise  this 
great    serial    to  their 
friends,  increasing 
the  number  to  20 
million,  may- 
be more. 


BOOK  IT  NOW  THRU 
ANY  OF  OUR 
UNIVERSAL  EXCHANGES 


EXHIBITORS  HERALD 


iiiiiiniiiiiiniiiiiiiuiiiiin 


Announces  that 


George  Loane  Tucker 

invites  offers  for 

The  United  States  and  Canada 

or  any  part  thereof 

FOR  HIS 

MOST  UNUSUAL  PHOTODRAMA 


Produced  under  the  direction  of 

George  Loane  Tucker 

THE  CONSENSUS  OF  OPINION  AT  THE 
TRADE  SHOWING  AT  THE  RIALTO 
THEATRE    ON     THURSDAY  WAS: 

"A  TREMENDOUS  STORY" 

"A  MARVELOUS  THOUGHT" 

"A  WONDERFUL  MORAL" 

"AN  EXTRAORDINARY  PRODUCTION 
OF  A  GIGANTIC  SUBJECT" 

THIS  IS  A  PICTURE  ABSOLUTELY 
OUT  OF  THE  ORDINARY  AND  A 
SURE    BOX    OFFICE  ATTRACTION 


Candler  Building 


220  West  42nd  Street 


Ay  inc. 


Have  been  given  in  succession  to  six 

THANHOUSER 

features  released  by  Pathe.  Read! 


"THE  CANDY  GIRL" 

(Releasing  Next  Week) 

"Another  Gladys  Hulette 
picture,  reversing  the  usual 
order  of  the  Hulette  pic- 
tures, but  entertains  quite  as 
fully  as  did  its  predecessors." 
— Motion  Picture  News. 


"HINTON'S  DOUBLE" 

(Just  Released) 

"Aside  from  the  drawing 
power  of  the  star,  the  play 
itself  is  of  exceptional  inter- 
est and  will  do  much  toward 
upholding  the  high  standard 
set  by  Thanhouser  produc- 
tions during  the  past  six 
months." 

— Exhibitors'  Trade  Review. 


"VICAR  OF  WAKEFIELD" 

(Special  Release) 

"This  subject,  in  which 
Frederick  Warde  was  fea- 
tured at  the  Rialto,  pre- 
serves all  the  qualities  which 
characterize  ■  Oliver  Gold- 
smith's classic  novel." 

— Moving  Picture  World. 

"WHEN  LOVE  WAS  BLIND"— "The  characters  portrayed  will  arouse  sympathetic  inter- 
est, while  the  fine  continuity  will  please.  What  little  of  the  'Sex  problem'  there  is  in  the 
story  has  been  handled  with  great  delicacy."  — Sunday  Telegraph. 

"POTS-AND-PANS  PEGGY" — "Another  very  entertaining  Thanhouser  picture.  It  is  a 
grateful  relief  to  view  a  picture  that  avoids  the  sordid  side  of  modern  life." 

— Exhibitors'  Trade  Review. 
"HER  BELOVED  ENEMY"— "A  mystery  story  from  a  little  different  angle,  that  may 
be  added  to  Thanhouser's  ever-growing  list  of  unconventional  screen  stories." 

— Sunday  Telegraph. 

THANHOUSER  FILM  CORPORATION 

New  Rochelle,  N.  Y.  Edwin  Thanhouser,  Pres. 

European  Office,  Thanhouser  Films,  Ltd.,  167  Wardour  St.  W.,  London 


DID  YOU  EVER  SEE  SUCH  NOTICES  ' 


EXHIBITORS  HERALD 


5£ 


WHOLESOME 

FILMS  CORPORATION 


Coming: 

Everybody's 
Lonesome 

5  Reels 


Coming: 

The  Penny 
Philanthropist 

5  Reels 


Miss  Clara  E.  Laughlin 

MERICA'S  foremost  authors,  whose  works  are  enjoyably 
popular  because  of  their  absolute  wholesomeness,  newly 
joined  to  the  staff  of  Wholesome.  Films  Corporation  will  be 
announced  very  soon.  You'll  have  a  new  viewpoint  on  life 
when  you  see  Miss  Laughlin's 

Everybody's  Lonesome 

And  gain  a  better  concept  of  your  relations  with  others  from  Miss  Laughlin's 

The  Penny  Philanthropist 

Write  us  for  further  information 

WHOLESOME  FILMS  CORPORATION 

M.  J.  Weisfeldt,  Manager 
Milton  Daily,  Pres.  A.  M.  Allen,  Vice-Pres.  P.  W.  Stanhope,  Sec'y-Treas. 

Executive  Offices:  Consumers  Bldg.,  222  So.  State  St.,  Chicago 


6 


EXHIBITORS  HERALD 


LITTLE  MARY  McALISTER 

The  Youngest  Sergeant  in  the  U.  S.  Army 
Now  Is  Starring  in  Essanay's  Startling  Series  on 

"Do  Children  Count?" 

Do  They?   Ask  the  Mothers 

You  will  find  that  this  winsome  child  actress  will  count 
with  your  patrons.  Only  6  years  old,  she  has  been  commis- 
sioned recruiting  sergeant  by  Capt.  F.  R.  Kenney,  U.  S.  A., 
for  her  Red  Cross  and  recruiting  work. 

Look  Over  These  Magnetic  Titles 
Each  Play  Independent 


The  Guiding  Hand  7 

The  Wonderful  Kvent  8 

Steps  to  Somewhere  9 

The  Yellow  Umbrella  10 

A  Place  in  the  Sun  11 

Where  is  my  Mother?  12    The  Kingdom  of  Hope 
Written  by  Charles  Mortimer  Peck 


When.  Sorrow  Weeps 
The  Uneven  Road 
The  Season  of  Childhood 
The  Little  White  Girl 
The  Bridge  of  Hancv 


Released  Through  K.  E.  S.  E. 


"g^sisiamioy 

1333  Argyle  St.,  Chicago 


FILLERS    THAT    FILL    YOUR  HOUSE 


We  Began  With 

We  Then  Built 

We  Were  Then 
Asked  to  Build- 

And  We  Are 
Now  Building- 


THE 


MAGAZINE 


THE  SCREE.  jsJEWS 


SUPPLEMENT 


THE  NORTH  CCREEWEWS 

SHORE         O  IN  — —  — 


— National  in  Scope 

—Ditto  £,  Demand 

— Local  Color 
in  Chicago 

— Local  Color 
in  Chicago 


Is  It 

Not  Reasona 

ble 

To 

Presume 

,  Therefore, 

That 

ScreeNews 

R  e  a 

lly 

Means 

Good  News? 

Do  Your  Writing    Wiring- Phoning— Calling  Round  NOW! 


6242-44 
Broadway 


AMERICAN 


CORPORATION 


BIOSCOPE 


CHICAGO,  U  S.  A. 


J.  E.  WILLIS 
Pres.  &  Geo.  Mgr. 


EXHIBITORS  HERALD 


NAMES 


Mr.  Exhibitor,  sure  to  attract 
business,  new  as  well  as  old, 
to  your  box  office.  They  are- 


HALL  CAINE 


THE 


Every  Scene  a  Moving  Rembrandt 


DEEMSTER 


AND 


Derwent  Hall  Caine 

SON    OF    THE    AUTHOR,    AS   DAN  MYLREA 


Best  Picture  Reviewed  §Ec'a£*frE™ 


CHICAGO  CRITICS 
NEW 
TRADE 


[GO  CRITICS        I        ££  S>  ,  f  f 

YORK  CRITICS  [  \-wYOCtt 
E  PRESS  V-*#  CUl 


For  Illinois,  Indiana  and  Wisconsin  Bookings  address 

WARREN  and  CLARKE 

Distributors 

305  -  306    Garrick     Theater  Building 
Chicago,  III. 


3 


EXHIBITORS  HERALD 


'mi 


iiiiiiiu 


A    ■  - 


i  ■  n 


Ad' 


vis 


Board: 

LDFISH 


SAMUEL  GO 

Chalrm  

EDGAR  8EI.WYN 
IRVIX  S.  COBB 
ARTHUR  HOPKINS 
MARGARET  MAYO 
ROI  COOPER  MEGRVE 
ARCHIBALD  SELWYN 
CROSBY  GAIGE 
PORTER  EMKRSON 

BROWNE 


iljlllllii  # 


These  Are  The  Things  That 
Goldwyn  Knew 

FROM  the  beginning,  Goldwyn  had  little  or  no  trouble  shaping  and  agree- 
ing on  the  basic  policy  of  this  organization.  We  had  certain  definite 
knowledge  on  which  we  could  work. 

L  We  knew  that  the  Goldwyn  policy  must  embody  those  things  of  which 
exhibitors  approved. 

2.  We  knew  that  exhibitors  desired  a  staple,  sane  policy  of  open  bookings 

3.  We  knew  that  exhibitors  demanded  improved  productions — an  increase  in 
the  quality  of  pictures. 

4.  We  knew  exhibitors  preferred  to  conduct  business  with  us  through  our 
own  branches,  instead  of  through  regional  franchise  middlemen. 

5.  And  we  also  knew  that  exhibitors  desired  new  refinements,  new  ideas 
new  skill,  new  stories — in  fact,  an  entirely  neiv  type  of  productions. 

Knowing  all  of  these  things  to  be  desired,  Goldwyn  has  done  them.  And  that 
is  all  there  was  to  the  shaping  of  the  Goldwyn  policy.  .  .  .  Our  twenty-five 
branches  are  now  open  in  the  United  States  and  Canada  and  our  managers 
are  ready  to  discuss  contracts  with  exhibitors. 


Ooldwyn^pkturcs 

Corporation 


16  E.  42d  ST..  NEW  YORK  CITY 


Telephone:  Vanderbilt  11 


----- 
ass 


mil 


niiifuiij 


i  .Him 


I'm  the  Original  War  Baby 

and  I'd  just  as  soon  scrap  for  your  theatre  as  any  other 

I  don't  need  Conscription  to  raise  an 
army.   As  soon  as  folks  see  my  cards 
they  volunteer.   And  say,  with  me  and 
my  army  fightin'  for  your  theatre,  you 
can  lay  back  and  laugh  out  loud  at  the  Dull 
Summer  Months.  Just  enlist  me  on  your  side  and 
watch  the  "Summer  Drop"  fade  over  the  skyline. 

When  I  call  the  roll,  every  kid  that  has  ever  seen 
or  heard  of  me,  answers  "Here."  And  the  kids 
bring  their  ma's  and  pa's  and  the  rest  of  the 
family  with  them.  There  isn't  a  slacker  in  the 
bunch.  And  then  when  I  give  the  word,  on  they 
march  to  battle  for  big  Summer  Returns  for  you, 
with  General  Prosperity  at  their  head,  right  behind  me.  And  they'll  fight 
their  heads  off  for  thirty  weeks,  no  matter  how  hot  the  weather  is. 

Start  giving  out  Cico  Toodles  Cards  and  watch  the  army  grow.  Don't  let  someone  else  send  in  a  call 
for  me  first.'  Just  as  quick  as  you  can  get  in  touch  with  your  local  exchange,  and  tell  them  that  ^ou 
want  Cico  Toodles  for  your  theatre,  or  else  write  in  to 


I'll  bring  with  me  some  slides  for  your 
screen  and  a  display  for  your  lobby 
FRF.E  OK  CHARGE 


CAHILL-IGOE  COMPANY 

117  W.  HARRISON  ST..  CHICAGO,  ILL. 


SI 


T H.E    INDEPENDENT  %  ffUA    T;1R&D£  PAPEfv 


MARTIX  J.  QUIGLEY,  Editor 


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Volume  V 


JULY  7,  19i; 


Number  2 


Illinois  Escapes  Censorship 
ILLINOIS  has  escaped  the  menace  of  censor- 
*  ship  for  at  least  two  years.  This  was  accom- 
plished during  the  final  hours  of  the  recent 
session  of  the  Illinois  legislature,  which  had 
under  consideration  a  bill  legalizing  state-wide 
censorship  of  motion  pictures. 

This  escape  from  the  proposition  of  state 
censorship  should  cause  universal  rejoicing 
throughout  the  trade.  However — and  it  is  a 
regrettable  fact — it  will  cause  disappointment 
in  certain  quarters. 

The  censorship  question,  although  the  re- 
cent measure  has  been  defeated,  is  by  no  means 
dead  in  Illinois.  The  proposition  will  be  revived 
and  the  industry  will  again  be  called  upon  to 
take  a  stand  against  it.  It  is  to  be  hoped  sin- 
cerely, that  the  next  time  the  measure  is  under 
consideration  the  motion  picture  business  will 
present  a  united  front  against  it.  Had  this  been 
done  recently  the  prospect  of  its  revival  in  the 
near  future  would  not  be  so  bright. 

The  film  trade  should  realize  that  no  cen- 
sorship measure,  however  favorable  on  its  face, 
is  a  good  thing  for  the  business.  Every  inch 
that  is  yielded  will  only  encourage  the  pro- 


ponents of  censorship  to  demand  more  strin- 
gent legislation. 

This  is  the  age  of  the  "busy-body" :  half  of 
the  population  of  America  is  trying  to  find  out 
what  the  other  half  is  doing  and  then  proceeds 
in  an  effort  to  make  the  "other  half"  conform 
to  their  ideas.  The  only  sane  course  for  the 
film  industry  to  take  is  to  oppose  rigorously 
all  forms  of  censorship  and  demand  that  police 
regulation  alone  take  care  of  the  iniquitous 
picture. 

In  connection  with  the  defeat  of  the  cen- 
sorship bill  the  Mutual  Film  Corporation  is  en- 
titled to  a  generous  modicum  of  praise.  This 
company,  almost  alone  among  the  big  com- 
panies in  the  business,  set  themselves  in  a 
thorough,  conscientious  manner  to  the  task  of 
opposing  the  advance  of  official  censorship  in 
Illinois.  The  results  in  the  matter  attest  to  the 
able  manner  in  which  the  campaign  against  the 

censorship  menace  was  conducted  by  Mutual. 

****** 

Kleine  Abolishes  "Deposits" 

A DEVELOPMENT  of  major  importance 
to  the  trade  is  the  announcement  of  Mr. 
George  Kleine  that  the  K-E-S-E  will  abolish 
the  system  of  advance  deposits. 

The  decision  reached  by  Mr.  Kleine  and  his 


Free  Pulpit— Free  Press— FREE  PICTURES 


':-v^:^^:^:;y;  -      :  -:  rV  -.  il'.L  J.  _ ..  -  L     /.  1  ...  .     L__ 


10 


EXHIBITORS  HERALD 


Summary  of  Current  Issue 


News  of  the  Weeh 


Motion  Picture  Theater  Owners'  Association  of  Illinois 

Is  Formed   

George  Kleine  Abolishes  the  Deposit  System  

Oklahoma  Exhibitors  Pick  Delegates  and  Alternates  to 

Chicago  Convention   

Marguerite  Clark  in  "The  Amazons"  to  Start  Paramount 

Open  Booking  Plan  August  5  

Tohnson  Is  Upheld  in  Suit  Against  Trade  Review  

Nat  S.   Stronge   Is   Made  Publicity  Director  for  Vita- 

graph-V-L-S-E   -t— 

Chicago  M.  P.  E.  L.  and  Exhibitors  Kail  to  Frame  New 

License  Fee  Schedule   

City  in  New   Mexico  Sets  License  Tax  on  Admission 

Price  of  Film  Houses   

War  Film  Showing  "Tanks"  Added  to  Chapin  Cycle  Ex- 
hibition in  New  York   

John  Fiske  Leaves  Mutual  Publicity  Department  

Griffith   Cannot   Get   Battle  Scenes  on   French  Firing 

Line,  He  Declares   

"Rose  o'   Paradise,"   First  Bessie   Barriscale   Film  for 

Paralta,  Rapidly  Nears  Completion   

New  Orleans  Sued  for  $1,000  Damages  in  Film  Theater 

Case   ••  ••  

Chicago  Will  Be  Scene  of  Association's  Annual  Meeting, 

Scheduled  for  July  18   

Eva  Tanguay  to  Star  in  Film  Productions  on  Selznick 

Program   

Mack  Sennett  Officially  Quits  Triangle;  Hart  Says  He 

Will  Sever  Connection   

Frank  Hall  Uses  Imnressive  Stage  Set,  Exact  Copy  of 

Film  Scene,  for  "Bar  Sinister"   

"The    Lost   Express,"   with    Helen   Holmes,    Is  New 

Signal  Serial   

Philadelphia    House    Hires   Actor    to    Speak  Cut-Outs 

Made  by  Censors   -  

Chicago  Premiere  of  "The  Garden  of  Allah"  at  Colonial 

Theater  Set  for  July  22  

"The  Range  Boss,"  with  Jack  Gardner,  and  Washburn  s 

"Golden  Idiot"  Next  Essanay  Films   

Mildred  Harris  Will  Star  in  "The  Whim,"  First  Lois 

Weber  Film   

Storv  of  Beating  Illinois  State  Censor  Bill  

Biggest  and  Best  Market  in  History  of  Film  Industry 

Seen  bv  Frank  Hall   

Sensation  Film  for  1918,  Now  in  Scenario,  Finished  by 

Nell  Shipman    ..  ........ 

Tune    Elvidge    Made    World    Star    of    First    Rank  by 

Brady:  Lew  Fields  Works  in  Studios  on  New  Film 
Selig  Feature  Adapted  from  Terhune  Novel  Soon  Will 

Be  Readv   


Page 

11 
11 


Reviews 


Five  Parts,  with  Valeska  Suratt. 
Vitagraph  D.,  Five  Parts,  with 


"1  Believe"  G.  L.  Tucker-Cosmofotofilm,  Eight  Parts... 
"The  Car  of  Chance,"  Bluebird  C,  Five  Parts,  with 

Franklyn  Farnum 
"The  Slave,"  Fox  D. 
"A  Son  of  the  Hills 

Antonio  Moreno           .....„........._.  ----- ------------ 

"The   Man    Who   Was   Afraid,"    Lssauay-k-ES-L  D.. 

Five  Parts,  with  Bryant  Washburn  .— . 

"The  Great  Power,"  Metro  D.,  Five  Parts,  with  Ltnel 

Barrymore   ---  --;  --  

"When  Baby   Forgot,"  Lasalida-Pathe  D.,  I-ive  Parts, 

with  Baby  Osborne  --•  — •■ 

"Madcap  Madge,"  Kay  Bee-Triangle,  Five  Parts,  with 

Olive  Thomas   -  

Selig  World  Library    .   --  

"The  Garden  of  Allie,"  Follies  of  the  Week-Titan  C  

"The  Uneven  Road,"  Essanay-K-E-S-E  D.,  Two  Parts, 

with  Mary  McAlister  --:  

"The    Masked    Heart,"   American-Mutual,    Five  Parts, 

with  William  Russell   ,  --  ,  --  -  

"Cupid's   Rival,"  King-Bee   Film  Corporation  C,  Iwo 

Parts,  with  Billy  West   -  --  -----  

"The  Price  of  Pride,"  World  D.,  Five  Parts,  with  Car- 

lyle  Blackwell  and  June  Elvidge   -.  

"Would  You  Believe  It?"  Essanay  D.,  S.  T.  28  minutes, 

with  Ernest  Maupain  

"Trials  and  Tribulations,"  Selig-General  C,  with  George 

Fawcett   


23 


26 
26 
26 
27 

28 
28 


Departments 

The  Voice  of  the  Trade   -   31 

Market  Quotations  ---  -■   " 

Official  Cut-Outs  by  Chicago  Censor  Board  -•   ii 

This  Week  at  Downtown  Chicago  Theaters  

Synopses    ,2 

Canadian  Film  News   

Chicago  Trade  Events    *° 

Exhibitors  and  Exchanges    "*a 


(Continued  from  preceding  page) 

associates  is  of  signal  interest  not  only  to 
patrons  of  the  "Keys  Service,"  but  to  the  trade 
at  large,  for  Mr.  Kleine  is  widely  known  as  a 
thorough  and  able  student  of  the  problem  of 
advance  deposits. 

Mr.  Kleine  has  made  a  conscientious  study 
of  the  entire  proposition  and  at  one  time  con- 
sidered recommending  the  European  system  of 
"acceptances."  He  has  followed  and  studied 
the  problem  from  its  very  inception  and,  conse- 
quently, the  decision  he  has  reached  at  this 
time  is  of  great  import. 

Mr.  Kleine  fairly  and  squarely  has  recog- 
nized the  injustice  to  exhibitors — the  honest 
exhibitors  who  value  their  credit  standing — of 
the  old  system  of  advance  deposits  and  straight- 
away has  eliminated  it  from  his  organization. 
His  action  is  most  commendable  and  should 
serve  as  a  guiding  light  to  other  distributors 
who  cherish  the  good-will  of  their  patrons  and 
recognize  the  abstract  justice  of  the  matter. 

That  Explains  Everything 

'  if  r  E  ALL  lose  interest  at  times  and  just 
»  »      plod  along  without  any  enthusiasm  in 
our  work,"  remarks  the  M.  P.  World,  edito- 
rially. 

Martin  J.  Quigley. 


Clarence  J.  Caine,  one  of  the  best  liked  young 
men  in  the  field  of  motion  picture  journalism,  died 
last  week  at  Sierra  Madrc,  Cal. 

With  the  enthusiasm  of  youth,  Clarence  Caine 
responded  to  the  stern  exactions  of  the  motion  pic- 
ture trade  with  the  full  measure  of  his  health  and 
strength,  and,  had  his  life  been  spared,  he  undoubt- 
edly would  have  won  an  important  position  in  this 
trade. 

After  several  months  of  failing  health  Clarence 
Caine  removed  to  California  last  winter,  but  the 
struggle  to  regain  his  strength  proved  a  losing  figrrt 
and  on  June  21,  surrounded  by  a  number  ot  close 
friends  from  the  film  world  of  Los  Angeles,  the  end 
came.    He  is  survived  alone  by  his  mother. 

Clarence  Caine  at  various  times  was  on  the  staff 
of  the  "Exhibitors  Herald,"  Motography  and  the 
Motion  Picture  Magazine.  He  also  was  with  the 
Selig  Polyscope  Company  in  the  capacity  of  him 
editor. 

In  the  passing  of  Clarence  Caine  the  film  trade 
has  los:  a  sterling  young  man  who  was  a  credit  and 
a  compliment  to  the  business. 


H.  P.  THEATER  OWNERS'  ASSOCIATION  OF  ILLINOIS  FORMED 


Organization  Launched  in  Chicago  With  160  Theaters 
Represented;  to'Apply  for  M.  P.  E.  L.  Charter;  Schoen- 
stadt  and  Choynski  Made  Temporary  Officers. 


The  new  Motion  Picture  Theater 
Owners'  Association  of  Illinois,  with 
representative  membership  of  160 
theaters,  was  launched  in  Chicago 
Friday,  June  22. 

Twenty-seven  members  attended 
the  meeting  in  Fraternity  Hall,  19 
West  Adams  street,  at  which  Henry 
Schoenstadt  was  made  temporary 
chairman,  and  Maurice  A.  Choynski 
emporary  secretary. 

Mr.  Schoenstadt,  in  business  with 
his  sons,  owns  and  operates  a  chain 
f  film  theaters  which  span  Chicago, 
while  Choynski  owns  and  operates 
two  theaters  on  the  North  Side. 

Fred  Herrington,  the  national  or- 
ganizer from  Pittsburgh,  laid  the 
preliminary  plans  of  organization, 
which  were  followed  successfully 
despite  the  fact  that  Herrington  left 
Chicago  before  the  initial  organiza- 
tion step. 

Members  Donate  $380 
The  twenty-seven  members  of  the 
new  association    who    were  present 
donated  $380  for  expenses  and  or- 
ganization purposes. 

Mr.  Choynski  states  that  the  asso- 
ciation will  immediately  apply  for  a 
state  charter  in  Motion  Picture  Ex- 
hibitors' League  of  America  during 
the  coming  week  after  the  election 
of  permanent  officers.  Also,  a  cor- 
porate charter  will  be  secured  under 
the  laws  of  Illinois. 

The  committee  appointed  to  frame 
by-laws  and  draft  a  constitution  fol- 
low?: M.  A.  Choynski,  A.  J.  Krug, 
G.  Trculich  and  Henry  Schoenstadt. 

This  committee,  shortly  after  being 
appointed  by  the  twenty-seven  theater 
owners,  who  represent  eighty-three 
film  houses  in  Chicago,  started  work 
on  the  constitution  and  by-laws.  Just 
as  soon  as  this  work  is  completed, 
which  will  consume  the  major  por- 
tion of  three  days,  it  is  estimated, 
permanent  officers  will  be  elected. 
Doubt  on  M.  P.  E.  L.  Charter 
The  slogan  already  adopted  by  the 
association  is:  "Open  and  Abovc- 
Board  —  One  for  All  and  All  for 
One." 

While  the  association  will  apply 
immediately  for  a  state  charter  as  a 
branch  of  the  Motion  Picture  Exhib- 
itors' League,  there  is  some  doubt  in 
the  minds  of  the  organizers  whether 
this  charter  will  be  granted.  How- 
ever, at  the  meeting  it  was  emphati- 
cally pointed  out  that  if  the'  national 
body  spurns  the  association's  appli- 
cation, that  the  new  organization 
will  operate  independently. 

Only  bona  fide  theater  owners  will 
be  admitted  to  membership  in  the 


new  association.  This  move,  it  was 
stated  at  the  meeting,  will  tend  to 
eliminate  "politics,''  which  in  the  past 
has  caused  considerable  dissension  in 
the  ranks  of  other  organizations. 

Exhibitors  throughout  the  state  of 
Illinois  have  signified  their  intention 
of  joining  the  new  association,  which, 
with  a  membership  composed  exclu- 
sively of  theater  owners,  is  designed 
for  intensive  protection  of  theater 
men's  interests. 

Will  Present  Solid  Front 

Pernicious  legislation  of  state-wide 
scope,  as  well  as  local  law-making 
which  will  injure  business  or  shackle 
exhibitors  in  any  way,  will  hereafter 


face  a  solid  front  of  owners  of 
theaters  who  will  fight  tenaciously 
to  preserve  their  business. 

One  glaring  need  of  a  powerful 
theater  owners'  organization  was 
brought  to  the  attention  of  the  asso- 
ciation in  Chicago  this  week  in  the 
form  of  a  new  license  fee  schedule, 
which  was  practically  neglected  be- 
cause no  organization  exists  at  pres- 
ent in  Illinois  capable  of  handling  the 
situation. 

It  is  announced  that  the  new  asso- 
ciation's meetings  will  be  open  to 
trade  press  representatives  regardless 
of  the  import  of  matters  under  dis- 
cussion. 


GEORGE  KLEINE  ABOLISHES  DEPOSIT  SYSTEM; 

WILL  RETURN  $150,000  TO  EXHIBITORS 


Move  Will  Be  Greeted  by  Theater  Men  as  Another  Step 
to  Long-Sought  Victory;  Producer  Follows 
Plan  of  Other  Big  Concerns 


The  George  Kleine  Company  of 
Chicago  is  the  latest  concern  to  an- 
nounce the  abolition  of  the  deposit 
system.  In  the  future  exhibitors  us- 
ing the  Kleine  service  can  select  their 
films  and  will  not  be  required  to  pay 
a  deposit  on  advance  bookings. 
Will  Return  $150,000 

The  Kleine  Company  will  return 
approximately  $150,000  to  exhibitors 
who  have  been  using  its  service, 
which  money  has  been  paid  by  them 
as  advance  booking  deposits. 

This  move  on  the  part  of  Mr. 
Kleine  is  in  keeping  with  the  open 
booking    plan    adopted   by  Triangle 


Distributing  Corporation  a  short  time 
ago  and  the  Paramount  Pictures  Cor- 
poration, which  will  drop  the  old 
system  August  5. 

Step  Toward  Victory 
Mr.  Kleine  states  that  he  expects 
within  a  very  short  time  to  see  all 
manufacturers  abolish  the  deposit 
system.  Exhibitors  throughout  the 
country  have  been  fighting  for  some 
time  to  bring  this  about,  and  no 
doubt  Mr.  Kleine's  announcement 
will  be  greeted  as  another  step  to- 
ward victory.  It  is  an  establishment 
of  the  manufacturers'  faith  in  the 
word  of  exhibitors. 


OKLAHOMA  DELEGATES  AND  ALTERNATES  TO 

CHICAGO  M.  P.  E.  L.  CONVENTION  ARE  PICKED 


Herrington  Attends  Meeting  at  Which  Organization  Votes 
Exhibitors  Are  to  Go  Uninstructed ;  President  Monnand 
and   Secretary   Brophy   Will  Attend 


At  a  meeting  of  the  M.  P.  E.  L.  of 
Oklahoma,  held  June  19,  at  the  Lee 
Huckins  Hotel,  Oklahoma  City,  the 
following  delegates  were  elected  to 
attend  the  Chicago  convention  in 
July:  A.  B.  Monnand,  president,  of 
Shawnee;  L.  \Y.  Brophy,  secretary, 
of  Muskogee;  S.  H.  Jones,  of  Altus: 
John  Fesney,  of  Okmulgee;  Thomas 
H.  Boland,  of  Oklahoma  City;  J.  L. 
Olive,  of  Chickasha,  and  John  Slo- 
cum,  of  Mangum,  Okla. 

The  following  alternates  were  also 


selected:  J.  H.  Moller,  of  Sapulpa; 
Maurice  Lovvenstein,  of  Oklahoma 
City;  J.  S.  Clayman,  of  dishing;  J. 
L.  Carr,  of  Kingfisher:  and  H.  W. 
McCall,  of  Oklahoma  City. 

National  Organizer  Fred  J.  Herring- 
ton attended  the  special  meeting,  as 
well  as  forty  of  the  leading  exhibitors 
of  the  state.  It  was  voted  to  send 
the  delegates  to  the  convention  un- 
instructed. 

The  meeting  marked  the  opening  of 

(Continued  on  page  14,  column  3) 


12 


EXHIBITORS  HERALD 


MARGUERITE  CLARK  IN  "THE  AMAZONS"  TO 

START  PARAMOUNT  OPEN  BOOKING  AUGUST  5 


Change  to  New  Policy  by  Pioneer  Producing  Concern  Offers 
Noted  Star  and  Story  by  Sir  Arthur 
Wing  Pinero 


When  the  Famous  Players  -  Lasky 
Corporation  made  its  announcement 
that  August  5  would  mark  the  inaug- 
uration of  an  open  booking  policy 
there  was  embodied  in  that  announce- 
ment a  statement  to  the  effect  that 
one  of  the  first  productions  under  this 
new  system  was  to  be  an  adaptation 
of  Sir  Arthur  Wing  Pinero's  "The 
Amazons,"  starring  Marguerite  Clark. 

So  far-reaching  was  the  effect  of 
the  announcement  of  a  revolutionary 
change  in  policy  by  the  pioneer  pro- 
ducing and  distributing  concern  that 
the  full  significance  of  the  news  con- 
cerning the  identity  of  the  first  film 
was  for  the  time  being  overshadowed. 
J.  Kaufman  Directs 

Joseph  Kaufman,  who  has  accom- 
plished excellent  results  as  a  director 
of  Famous  Players  productions,  and 
who  had  the  distinction  of  directing 
George  M.  Cohan's  first  photoplay 
production,  "Broadway  Jones,"  is  in 
charge  of  Miss  Clark's  picture. 

Though  the  spirit  of  the  stage  ver- 
sion of  Pinero's  play  has  been  closely 
adhered  to  in  the  adaptation,  certain 
minor  changes  have  been  introduced 
which  were  considered  essential  to 
the  conversion  of  the  story. 

"The  Amazons"  concerns  the  re- 
markable history  of  the  Marchioness 
of  Castlejordan  and  her  three  de- 
lightful daughters,  each  one  of  whom 
is  both  a  source  of  joy  and  sorrow 


to  the  marchioness.  Though  she 
loves  the  daughters,  it  is  a  subject 
of  bitter  anguish  to  her  that  they 
were  girls  instead  of  boys,  and  it  is 
her  obsession  to  make  them  as  boy- 
ish as  possible.  To  that  end  she  en- 
deavors to  dress  them  almost  exclu- 
sively in  boy's  clothes  to  instil  into 
their  feminine  hearts  as  much  of  the 
masculine  as  a  continued  association 
with  mannish  sports  is  capable  of  ac- 
complishing. 

Gymnasium  Setting 
The  gymnasium  in  the  Castle- 
jordan home  furnishes  the  setting  for 
some  of  the  most  interesting  comic 
scenes  in  the  original  play.  For  four 
weeks  a  portion  of  the  FamousPlay- 
ers  studio  has  been  given  over  to 
the  huge  gymnasium  setting,  where 
Miss  Clark  and  the  other  members  of 
the  cast  have  been  hard  at  work  upon 
these  comic  and  near-serious  epi- 
sodes. 

The  gymnasium  incidents  represent 
only  a  small  portion  of  the  comic  sit- 
uations which  develop  during  the 
course  of  the  story. 

The  escapades  of  Tommy  (Margue- 
rite Clark)  upon  her  escape  to  Lon- 
don and  her  efforts  to  conceal  her 
feminine  self  beneath  a  mannish  cos- 
tume, and  her  panic  when  she  sud- 
denly plunges  into  the  limelight  by 
an  impetuous  act,  form  other  interest- 
ing episodes  in  the  picture. 


JOHNSON  IS  UPHELD 

BY  COURT  IN  SUIT 
AGAINST  TRADE  REVIEW 

Justice  Erlanger,  in  special 
term,  part  4,  of  the  Supreme 
Court,  handed  down  a  decision 
Friday,  June  15,  in  the  case  of 
William  A.  Johnston  against  the 
Exhibitors'  Trade  Review,  hold- 
ing that  the  articles  published 
and  attacking  Mr.  Johnston  were 
libelous,  "as  involving,"  accord- 
ing to  the  Law  Journal  of  June 
16,  "a  personal  attack  upon  the 
plaintiff  beyond  the  scope  of 
fair  criticism  directed  to  his 
work  as  an  editor."  Johnston  is 
suing  for  damages  amounting  to 
$100,000. 


NAT  S.  STRONGE  MADE 
PUBLICITY  DIRECTOR 

FOR  VITAGRAPH  -  V-L-S-E 

Nat  S.  Stronge,  formerly  manager 
of  the  news  service  department  for 
Greater  Vitagraph  -  V-L-S-E,  has  been 
made  publicity  director,  while  Paul  N. 
Lazarus,  who  has  acted  as  assistant 
advertising  manager,  has  been  made 
advertising  manager  in  charge  of  all 
advertising. 


Toronto,  Ont. — The  Bluebird  film, 
"Treason,"  is  playing  a  full  week's 
run  at  Shea's  Hippodrome,  Toronto, 
one  of  the  largest  vaudeville  houses 
here.  Special  advertising  has  been 
done  by  the  theater  for  the  film. 


MARGUERITE  CLARK   (CENTER)   AND  TWO  SCENES   FROM   NEWEST   FILM,   "THE  AMAZONS" 


IN  THIS  FILM,  WITH  ITS  TOUCHES  OF  COMEDY,  THE  STAR  IS  SEEN  AS  THE  DAUGHTER  OF  A  WOMAN  WHO  IS  DIS- 
APPOINTED BECAUSE  HER  CHILDREN  ARE  ALL*  GIRLS,  AND  WHO  RAISES  THE  GIRLS  LIKE  BOYS  (Paramount) 


EXHIBITORS  HERALD 


13 


Maurice  Choynski  Submits  Only  Plan,  Which  Is  Called 
Inadequate — League  SideStepped  Issue,  Says  City 
Collector — Sub-body  to  Act 


CHICAGO  M.  P.  E.  L.  AND  EXHIBITORS  FAIL 

TO  FRAME   NEW  LICENSE  FEE  SCHEDULE 


Lack  of  concerted  action  on  the 
art  of  the  theater  men  of  Chicago 
has  placed  the  matter  of  increasing 
the  annual  license  fee  entirely  up  to 
:he  sub-committee  appointed  by  the 
license  committee  chairman  of  the 
Chicago  city  council. 

Alderman  James  B.  Bowler,  chair- 
man of  the  sub-body,  held  a  meeting 
of  his  committee  in  the  city  hall  on 
Tune  21,  at  which  a  readjustment  of 
the  license  charges  was  discussed. 
The  sub-committee  reported  to  the 
icense  committee  that  only  one  ex- 
hibitor, Maurice  A.  Choynski,  who 
conducts  two  theaters  on  the  North 
Side,  had  submitted  a  schedule,  and 
the  matter  was  referred  back  to  Mr. 
Bowler's  committee  with  authority  to 
draw  up  a  table  of  fees  to  be  charged 
which  will  be  adopted  by  the  license 
committee  and  submitted  to  the 
council. 

Exhibitors'  League  Fails 
Mi-.  Choyn ski's  schedule,  while  ap- 
pearing practical  from  an  exhibitor's 
[standpoint,  did  not  meet  the  approval 
iof  all  of  the  committeemen. 

The  Motion  Picture  Exhibitors' 
League  branch  of  Chicago  had  repre- 
sentatives at  the  various  meetings  in 
the  City  Hall  and  the  president  spoke 
at  length  upon  the  question,  but  the 
League  failed  to  submit  a  table  of 
fees  which  would  be  acceptable  to  the 
exhibitors  of  Chicago,  although  re- 
quested repeatedly  to  do  so. 

Because  of  the  inactivity  of  the  Chi- 
cago branch  of  the  Exhibitors' 
League  and  the  exhibitors  in  general, 
the  sub-committee  now  is  going  ahead 
and  will  prepare  its  own  schedule  of 
license  fees  which  will  be  submitted 
to  the  license  committee  next  week. 
How  Tax  May  Be  Framed 
It  is  intimated  that  under  the  sub- 
committee's plan  theaters  with  a  seat- 
ing capacity  of  from  100  to  300  will 
have  to  pay  a  license  of  $175  per  year; 
those  with  300  to  500  seats,  $350;  from 
500  to  1,000  seats,  $700;  and  those 
with  1,000  to  1,500  seats,  $1,400.  This 
will  be  at  the  rate  of  about  70  cents 
per  seat  for  the  larger  theaters  and 
for  the  smaller  houses,  where  the  ad- 
mission charge  is  less,  it  will  run 
about  58  cents  per  seat  per  year. 

When  the  Chicago  city  council  de- 
cided some  time  ago  that  the  city 
would  raise  approximately  $30,000 
more  through  licensing  the  theaters, 
theater  owners  were  notified  that  to 
safeguard  their  interests  and  not  bur- 
den them  excessively,  open  hearings 


would  be  held  on  the  subject  at  which 
a  license  fee  schedule  would  be  drawn 
up  suitable  to  all  exhibitors. 

The  Exhibitors'  League  branch  was 
notified  and,  because  it  claimed  an 
overwhelming  membership  of  Chicago 
exhibitors,  was  requested  to  submit  a 
schedule  which  would  meet  with  the 
approval  of  its  members. 

Hopp  and  League  Fail 

Joseph  Hopp.  president  of  the  Chi- 
cago branch,  with  a  number  of  other 
league  members  and  officials,  ap- 
peared at  some  of  the  initial  hearings 
on  the  question,  and  offered  ideas  for 
framing  the  license  fee  schedule.  But 
this  official's  statements  that  exhibit- 
ors were  unanimously  in  accord  with 
his  ideas  on  the  subject,  brought 
opposition  from  league  members.  At 
the  time,  it  was  declared  Hopp's  plan 
would  prove  very  disadvantageous  to 
the  exhibitors  operating  houses  with 
small  seating  capacities. 

George  F.  Lohman,  deputy  city  col- 
lector, who  was  to  have  received 
schedules  which  the  league  and  inde- 
pendent exhibitors  were  asked  to  sub- 
mit, states  that  the  league  has  vir- 
tually side-stepped  the  affair  without 
presenting  any  schedule.  Mr.  Choyn- 
ski, asserts  Lohman,  has  made  every 
effort  in  the  interest  of  exhibitors  to 
frame  a  suitable  schedule,  but  has  not 
had  sufficient  co-operation  and  sup- 
port of  other  exhibitors  to  frame  a 
measure  which  would  prove  adequate. 


CITY  IN  NEW  MEXICO 
SETS    LICENSE  TAX 
ON  ADMISSION  PRICE 
OF  PICTURE  THEATERS 

Albuquerque,  N.  M. — At  a 
meeting  of  the  city  council  held 
last  week  an  ordinance  increas- 
ing the  city  tax  on  motion  pic- 
ture theaters  was  introduced 
and  passed  first  reading.  The 
theaters  now  pay  an  annual  li- 
cense of  $50.50  a  year.  Under 
the  new  ordinance,  No.  592,  a 
graduated  tax  will  be  imposed, 
based  on  the  charge  of  admis- 
sion, as  follows:  Theaters  charg- 
ing as  high  as  10  cents  will  pay 
$100  a  year;  those  charging  as 
high  as  15  cents,  $200  a  year, 
and  those  charging  more  than 
15  cents,  $300  a  year. 


WAR  FILM  SHOWING 
"TANKS"  ADDED  TO  CHAPIN 
CYCLE  SHOWING  IN  N.  Y. 

NEW  YORK— The  Lincoln  cycle 
of  pictures  began  its  fourth  week  at 
the  Globe  Theater  June  24.  Benjamin 
Chapin  has  added  to  the  program  a 
war  film  showing  the  British  "tanks" 
in  action. 


JOHN  FISKE  LEAVES 

MUTUAL  PUBLICITY  DEPT. 

John  Fiske,  formerly  employed  in 
the  Publicity  Department  of  the  Mu- 
tual Film  Corporation  at  its  Chicago 
offices,  left  the  services  of  the  Mutual 
May  16. 


GRIFFITH  CANNOT  GET  BATTLE  SCENES 

ON  FRENCH  FIRING  LINE,  HE  DECLARES 


Word  comes  from  London,  Eng- 
land, that  D.  W.  Griffith  has  re- 
turned from  the  battle  front  in 
France,  where  he  has  been  study- 
ing the  possibilities  of  securing  ac- 
tual battle  scenes,  convinced  that 
it  is  impracticable  to  secure  the 
much  desired  war  views.  Onl>- 
isolated  incidents,  such  as  have  al- 
ready appeared  in  news  weeklies 
and  official  films,  can  be  taken  and 
conditions  were  against  securing  a 
continuous  record  of  events  of  any 
battle. 

Mr.  Griffith  says:  "To  take  mo- 
tion pictures  of  the  struggle  of  the 
enemy's  trenches  means  having 
your  camera  in  'No  Man's  Land' 
and  the  Germans  are  not  sufficient- 
ly sportsmanlike  to  leave  you 
alone  undisturbed  in  vour  work. 


"At  the  best,  it  is  only  possible 
to  film  snatches  of  a  battle,  and 
these  could  not  be  pieced  together 
to  give  the  public  a  sufficiently 
comprehensive  idea  of  what  a  bat- 
tle is  like.  As  it  is,  while  the  cam- 
eraman has  achieved  wonders,  he 
must  remain  satisfied  rather  with 
accessories  of  the  battle  than  the 
battle  itself. 

"To  secure  fighting  pictures  with 
any  clear  detail  it  is  necessary  to 
have  the  camera  right  up,  for  the 
the  smoke  caused  by  the  explosion 
of  the  shells  tends  to  throw  a  veil 
over  everything,  and  I  am  afraid 
that  however  magnificently  battle 
preparations  are  organized  no  se- 
cure place  has  yet  been  arranged 
in  Ho  Man's  Land'  for  the  picture 
man." 


14 


EXHIBITORS  HERALD 


•ROSE  O'  PARADISE,"  FIRST  BESSIE  BARRISCALE 

FILM  FOR  PARALTA,  RAPIDLY  NEARS  COMPLETION 


Change  Made  for  Important  Role  in  Cast;  War  Scenes  for  Kerri- 
gan's "A  Man's  Man"  Being  Filmed  Near 
San  Diego,  Cal. 


Bessie  Barriscale's  first  Paralta  pro- 
duction, "Rose  o'  Paradise,"  is  rapidly 
nearing  completion  at  the  Chine  stu- 
dios at  Hollywood,  Cal.,  which  were 
recently  acquired  by  the  Paralta 
Plays,  Inc. 

Howard  Hickman,  who  was  origin- 
ally cast  to  play  the  role  of  Theodore 
King  in  support  of  Miss  Barriscale, 
has  been  recast,  it  is  announced,  and 
will  appear  in  the  part  of  Lafe  Grand- 
oken,  the  cobbler.  Norman  Kaiser 
has  been  engaged  and  is  now  playing 
the  role  of  Theodore  King  under 
the  direction  of  James  W.  Young. 

Filming  Battle  Scenes 

"A  Man's  Man"  is  the  title  of  the 
1.  Warren  Kerrigan  play  in  which 
the  popular  star  will  appear  indepen- 
dently under  the  Paralta  Plays,  Inc. 
The  battle  scenes  of  Mr.  Kerrigan's 
photoplay    are    being  photographed 


near  San  Diego  under  the  direction 
of  Oscar  Apfel. 

As  yet,  the  respective  lengths  of 
the  two  plays  have  not  been  deter- 
mined. It  is  not  Paralta's  purpose 
to  cut  the  films  to  any  given  length 
but  will  use  only  enough  to  tell  the 
stories  in  complete  concise  form  and 
no  more. 

Building  Special  Stage 

To  meet  the  requirements  of  future 
productions  the  Paralta  Company  is 
building  a  special  indoor  stage,  mea- 
suring 50x200  feet,  together  with 
additional  dressing  room  facilities  and 
a  large  restaurant. 

Rather  than  undergo  the  expense 
of  leasing  two  separate  establish- 
ments Robert  T.  Kane,  vice  president 
of  Paralta  Plays  obtained  an  option 
on  the  Clune  studios,  at  Hollywood, 
where  the  Barriscale  and  Kerrigan 
companies  are  working. 


PRODUCING  FORCES  AT  PARALTA  STUDIOS  IN  GROUP 


The  Group  Includes  (Seated  in  Chairs,  Left  to  Right):  H.  Sheridan-Bickers,  Scenario  Writer; 
David  M.  Hartford,  Casting  Director;  William  Horwitz,  Assistant  Director;  James  Young, 
Director;  Robert  T.  Kane,  President;  Robert  Brunton,  Studio  Manager;  R.  II.  Paul,  Art 
Director;  Tom  J.  Geraghty,  Scenario  Writer,  and  Rex  Stovel,  Advisory  .  and  Consulting 
Author. 


OKLAHOMA  DELEGATES 

(Continued  from  page  11) 
a  greater  Oklahoma  League,  the  I 
members  voting  to  pay  all  the  ex-j 
penses  of  the  president  and  secretary] 
to  the  convention.  Heretofore  it  has  , 
been  the  custom  to  have  these  officers 
pay  their  own  expenses. 

A  resolution  was  passed  commend- 
ing the  Oklahoma  senators  at  Wash- 
ington for  their  efforts  in  behalf  of 
the  motion  picture  theaters  in  having 
the  war  tax  measure  set  aside. 


NEW  ORLEANS  SUED 
FOR  $1,000  DAMAGES 

IN  FILM  THEATER  CASE 


Construction  Work  on  New  House 
Started  by  S.  Peritz  &  Co.  Halted 
After  Permit  Is  Issued 

NEW  ORLEANS,  La.— S.  Peritz 
&  Co.  began  action  last  week  against 
the  city  for  $1,000  damages  and  asked 
an  injunction  to  prevent  the  city  from 
interfering  with  the  construction  of 
a  motion  picture  theater  in  Robert 
street,  between  St.  Charles  and  Clai- 
borne. 

The  firm  obtained  a  permit  for  the 
erection  of  the  theater  May  10  and 
bought  two  lots.  After  the  building 
had  begun  the  council  passed  an  ordi- 
nance forbidding  the  erection  of  a 
motion  picture  house  in  Robert  street. 
The  firm  avers  the  ordinance  has  not 
yet  been  promulgated  and  its  terms 
do  not  apply  to  them.  The  police, 
nevertheless,  have  stopped  the  woik. 


WALTER  HITCHCOCK,  IN 
NEW  REX  BEACH  FILM, 

FOUND  DEAD  IN  N.  Y. 

NEW  YORK.— Walter  Hitchcock, 
the  motion  picture  actor,  was  found 
dead  in  his  apartment  in  the  Somerset 
Hotel,  Saturday,  June  23,  from  heart 
failure. 

Mr.  Hitchcock  for  a  number  of 
years  appeared  on  the  stage  in  sup- 
port of  Nat  Goodwin,  Otis  Skinner, 
Henry  Miller,  Grace  George  and 
other  well  known  actors.  He  was 
married  five  years  ago  to  Teresa 
Michelene. 

About  three  years  ago  Mr.  Hitch- 
cock entered  the  motion  picture  fielc 
and  played  leads  in  Fox,  Pathe,  Lubin 
Metro  and  Triumph  film  productions 
For  his  work  on  the  screen  he  re 
ceived  high  praise  and  he  was  selectee 
to  play  the  part  of  a  master  of  financ< 
in  Rex  Beach's  film  drama,  "The  Auc 
tion  Block."  This  picture  was  com 
plctcd  only  a  few  days  ago. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


EXHIBITORS  HERALD 


15 


CHICAGO  WILL  BE  SCENE  OF  ASSOCIATION'S 

ANNUAL  MEETING,  SCHEDULED  FOR  JULY  18 


pictures.    Her  personality  and  large 
vaudeville    following    should    be  of' 
value  in  film  attractions. 


Will  Nominate  Directors  to  Represent  Branches  in  Board  of 
Directors  to  Be  Elected  at  the 
Convention 


At  a  special  meeting  of  the  Execu- 
tive Committee  of  the  National  Asso- 
ciation of  the  Motion  Picture  Indus- 
try in  New  York  this  week  it  was  de- 
cided to  hold  the  annual  meeting  of 
the  National  Association  in  the  Prin- 
cess Theater.  Chicago,  at  11  o'clock, 
July  18,  and  the  Congress  Hotel,  Chi- 
cago, was  designated  as  the  official 
headquarteds  of  the  body. 

To  Hold  Meetings  in  N.  Y. 

The  various  branches  of  the  or- 
ganization consisting  of  producers, 
distributors,  supply  and  equipment 
companies  and  the  general  division 
comprising  individuals  and  trade  pub- 
lications are  to  hold  meetings  in  Xew 
York  prior  to  July  1,  for  the  purpose 
of  nominating  the  directors  to  repre- 
sent their  respective  branches  in  the 
board  of  directors  to  be  elected  at 
the  convention  in  Chicago. 

The  following  were  present:  Wil- 
liam A.  Brady,  president;  Walter  W. 
Irwin,  chairman  of  executive  commit- 
tee: Arthur  A.  Friend,  Famous  Play- 
ers-Lasky  Corporation;  P.  A.  Powers. 
Universal  Film  Manufacturing  Com- 
pany: William  L.  Sherrill,  Frohman 
Amusement  Corporation:  J.  E.  Brula- 
lour,  Eastman  Films:  Arthur  James, 
Metro;  Louis  L.  Levine,  of  Brooklyn, 
and  Louis  E.  Blumenthal,  of  Jersev 
City. 

Take  in  Companies 

The  following  companies  and  indi- 
viduals were  elected  to  membership: 
Balboa  Amusement  Producing  Com- 


pany, represented  by  H.  M.  Hork- 
heimer,  Metro  Pictures  Corporation, 
as  a  producer  member,  represented  by- 
Joseph  W.  Engel;  Triangle  Distribut- 
ing Company,  represented  by  S.  A. 
Lynch;  Alpah  Lithographic  Company, 
represented  by  George  I.  Cook;  Astra 
Film  Corporation,  represented  by  L. 
J.  Gasnier;  Louis  J.  Selznick  Enter- 
prises represented  by  Louis  J.  Selz- 
nick; Otis  Lithographic  Company, 
Cleveland,  Ohio,  represented  by  W.  N. 
Brewer;  Julia  Crawford  Ivers,  Los 
Angeles:  Gardner  Hunting,  Los  An- 
geles; Charles  Bauman,  1476  Broad- 
way; T.  O.  Eltonhead  and  Jack  Cohn, 
Universal. 


EVA  TANGUAY  TO  STAR 
IN  FILM  PRODUCTIONS 

ON  SELZNICK  PROGRAM 


Noted  Vaudeville  Artist  at  Head  of 
Own  Company  to  Start  First 
Play  at  Once 

Eva  Tanguay,  the  eccentric  vaude- 
ville artist,  will  make  another  attempt 
at  producing  motion  pictures.  This 
time  the  noted  headliner  will  appear 
on  the  Selznick-Pictures  program,  at 
the  head  of  the  Eva  Tanguay  Film 
Corporation. 

The  new  company  was  organized  by 
Harry  Weber  and  Lewis  J.  Selznick, 
June  22,  and  work  will  begin  at  once 
at  the  Selznick  studio. 

Miss  Tanguay  has  been  the  recip- 
ient of  numerous  offers  to  go  into 


PARAMOUNT  TO  ISSUE 

ITS  FIRST  FILM  SERIAL 
NEXT  FALL,  IN  30  PARTS 


Will  Be  Published  in  Fifteen  Epi- 
sodes, Enacted  by  Weil  Known 
Screen  Players 

Paramount  Pictures  Corporation  is 
the  latest  to  enter  the  serial  field. 
Announcement  is  made  that  the  con- 
cern will  issue  a  serial  of  thirty  parts, 
in  fifteen  episodes,  next  September. 

This  is  the  first  serial  the  Para- 
mount company  has  issued  since  its 
inception.  The  picture  will  contain  a 
cast  of  well  known  stars,  and  will  be 
replete  with  thrills,  it  is  stated. 

The  serial  will  be  issued  to  exhib- 
itors through  a  special  department, 
established  at  each  Paramount  ex- 
change. A  big  advertising  and  pub- 
licity campaign  will  be  launched  for 
the  promotion  of  the  feature,  to  cre- 
ate interest  in  the  production,  and 
everj-  aid  will  be  given  exhibitors 
booking  the  picture. 


OUR  PLATFORM 

"There  is  but  one  course  to 
take  if  the  exhibitors'  organiza- 
tion is  ever  to  attain  its  right- 
ful place  in  the  industry:  there 
must  be  a  thorough  house- 
cleaning  of  men  and  methods 
and  the  old  parasitical  system 
of  making  the  league  a  poach- 
ing ground  for  a  few  selfish 
individuals  must  be  forever 
abandoned." 

—From   HERALD   editorial.   May  19, 
1917. 


MARY  PICKFORD  AND  SUPFORT  IN  SCENES  FRO >T  LATEST  VEHICLE,  "THE  LITTLE  AMERICAN" 

- 


THIS  IS  THE  FIRST  FILM  IX  WHICH  THE  POPULAR  PLAYER  EXACTS  A  ROLE  SET  OX  THE  PRESEXT  WAR  FRO  XT  IX 
.    FRAXCE-.    THERE  ALSO  IS  A  BIG  SHIP  SIXKIXG  SCEXE  IX  THE  PLAY  c.Artcraft) 


16 


EXHIBITORS  HERALD 


SB" 
my 


Why  Is  Circulation? 


A    Talk    to  Advertiser 


CIRCULATION  has  been  discussed 
a  great  deal  during  the  past  few  years,  and 
the  technical  side  of  circulation  analysis  has  been 
studied  from  every  angle. 

How  much,  how  secured  and  where  located 

are  the  big  questions  which  are  asked  of  the  pub- 
lisher by  the  advertiser,  with  various  subdivisions  of 
the  inquiries  as  modified  by  individual  interest. 

The  biggest  question  of  all  is  seldom  asked. 

Why  is  circulation? 

The  average  space-buyer  never  stops  to  con- 
sider the  one  vital  fact  about  circulation — that  it  is 
the  definite  result  of  a  definite  creation,  editorial 
q  utility. 

Editorial  appeal  pulls  circulation  of  which 

that  appeal  is  the  index.  The  higher  the  appeal 
and  the  stronger  its  character,  the  better  and  more 
desirable  the  circulation  is  going  to  be. 

The  value  of  a  trade  publication  lies  in  the 

character  of  its  circulation  appeal. 

If  it  has  built  up  a  distribution  based  on  specific  edi- 
torial character,  the  advertiser  who  goes  into  a  publication  of  this 
kind  knows  in  advance  whether  the  interest  is  live  or  passive. 

The  advertiser  who  puts  quantity  first,  and  who 

reads  circulation  statements  so  closely  that  he  has  no  time  to  study 
the  publications  themselves,  has  got  away  entirely  from  the  funda- 
mental fact  back  of  all  circulation,  he  has  forgot  to  ask  himself, 

"Why?" 


A  page  -  by  -  page  analysis  of  the  "Exhibitors  Herald" 
proves  that  it  has  a  vital  and  commanding  readers'  appeal. 


EXHIBITORS  HERALD 


17 


,  MACK  SENNETT  OFFICIALLY  QUITS  TRIANGLE; 

HART  SAYS  HE  WILL  SEVER  CONNECTIONS 

Western  Character  Star  Will  Follow  Ince,  According  to  Con- 
tract, Is  Word;  Will  Use  Fairbanks'  Angle; 
Concern  Threatens  Legal  Battle 


Mack  Sennett,  the  producer  of  hun- 
dreds of  Keystone  comedies  pub- 
lished through  Triangle,  has  severed 
his  connection  with  the  Triangle  Film 
Corporation. 

Papers  effecting  his  release  were 
signed  Friday,  June  22,  and  it  is 
thought  Mr.  Sennett  contemplates 
joining  one  of  the  other  large  com- 
panies immediately.  The  Triangle 
company  will  retain  the  Keystone 
trade  mark,  and  H.  O.  Davis,  general 
manager  of  the  corporation,  will  here- 
after handle  the  Keystone  comedies, 
it  is  stated. 

Hart  to  Quit  Triangle 
The  releasing  of  Mr.  Sennett  was 
but  one  of  the  important  develop- 
ments in  Triangle's  affairs  during  the 
week.  It  is  now  rumored  that  Wil- 
liam S.  Hart,  the  noted  delineator 
of  western  roles,  has  also  served  no- 
tice on  the  concern  that  he  will  no 
longer  appear  in  Triangle  productions. 

H.  O.  Davis  of  Triangle  asserts, 
however,  that  Mr.  Hart  cannot  break 
his  contract  with  his  organization, 
notwithstanding  Mr.  Ince's  retire- 
ment as  supervising  director.  The  Tri- 
angle company  will,  it  is  said,  insti- 
tute legal  proceedings  should  Mr. 
Hart  attempt  to  produce  pictures  for 
other  than  the  Triangle  program. 

Mr.  Hart  informed  the  Triangle 
heads  Wednesday,  June  20,  that  he 
intended  to  break  with  them,  follow- 
'  ing  the  signing  of  the  papers  which 
released  Thomas  H.  Ince.  He  states 
that  there  are  several  clauses  in  his 
contract,  which  he  signed  two  months 


ago,  indicating  that  as  soon  as  Mr. 
Ince  left  Culver  City  as  supervising 
director,  he  could  terminate  his  con- 
tract. Mr.  Hart  has  recently  directed 
his  own  pictures  under  the  supervi- 
sion of  Thomas  H.  Ince. 

Seen  as  Fairbanks  Parallel 
William  S.  Hart  contends  that  his 
contract  is  similar  to  that  of  Douglas 
Fairbanks,  who  left  Triangle  to  pro- 
duce for  himself,  after  D.  W.  Griffith 
left  the  organization. 


On  the  other  hand,  H.  O.  Davis 
states  a  clause  in  Mr.  Hart's  contract 
merely  says:  "As  long  as  he  is  su- 
pervising director,"'  which  clause  was 
inserted  to  prevent  a  possibility  of 
cne  with  less  ability  than  Thomas  H. 
Ince   directing  Hart. 

There  apparently  will  be  another 
legal  battle  as  soon  as  the  portrayer 
of  western  characters  attempts  to 
produce  his  own  pictures,  which  it 
is  stated  he  intends  to  do.  Both 
Ince  and  Hart  have  been  negotiating 
with  one  of  the  other  large  produc- 
ers, it  is  said,  but  neither  has  signed 
as  yet. 

It  is  not  known  what  Mr.  Sennett 
will  do,  but  it  is  more  than  likely  he 
will  also  sign  with  one  of  the  big 
producing  concerns  thij  week. 


FRANK  HALL  USES  IMPRESSIVE  STAGE  SET, 

EXACT  COPY  OF  FILM  SCENE,  FOR  "BAR  SINISTER" 


Plunged  Audiences  Into  Drama's  Atmosphere  Before  First  Scene 
of  Play  Is  Flashed  on  Screen ;  Used  in  New 
York  and  Pittsburgh  Theaters 


Elaborate  stage  sets  are  gradually 
making  their  appearance  in  connec- 
tion with  the  showing  of  special  pic- 
tures and  offer  theaters  an  excellent 
opportunity  to  give  their  patrons 
something  new  from  time  to  time  in 
the  line  of  pleasing  decoration  as  a 
change  for  the  eye.  Frank  Hall  took 
advantage  of  scenic  effects  when  he 
presented  "The  Bar  Sinister"  at  the 
Broadway  Theater,  New  York,  and 
also  during  its  run  at  the  Pitt  Theater, 
Pittsburgh.  He  plunged  his  audiences 
into  the  atmosphere  of  the  drama  even 
before  the  first  scene  of  the  picture 
was  thrown  on  the  screen. 

"The  Bar  Sinister"  stage  set  is  an 


exact  copy  of  scenes  from  the  pic- 
ture. A  large  Southern  home  is  in 
the  foreground  with  a  cabin  down 
stage  left,  up  stage  right  is  the  turpen- 
tine "still"  which  plays  an  important 
part  in  the  story.  Colored  singers 
occupy  about  five  minutes  between 
the  finishing  of  the  overture  and  the 
starting  of  the  picture,  and  as  the 
strains  of  "My  Old  Kentucky  Home" 
die  out,  the  main  title  is  thrown  upon 
the  front  of  the  house.  The  two  cen- 
ter pillars  of  the  house  are  then  drawn 
up  into  the  flies  and  the  screen  low- 
ered until  it  centers  in  the  handsome 
frame  formed  by  the  other  two  pil- 
lars, the  porch  and  the  roof  of  the 
mansion. 


SPECIAL  FEATURE  STAGE  SET  FOR  "THE  BAR  SINISTER" 


THE  BEAUTIFUL  SET.  USED  EFFECTIVELY  IX  THE  NEW  YORK  AND  PITTSBURGH  SHOWING.  IS  COMING  INTO  VOGUE 
RAPIDLY.    THE  SCEXE  WAS  TAKEN  FROM  THE  PRODUCTION  ITSELF  (Frank  Hall  Productions) 


18 


EXHIBITORS  HERALD 


"THE  LOST  EXPRESS,"  WITH  HELEN  HOLMES, 

NEW  SIGNAL,  IS  IN  PRODUCTION 

•  

J.  P.  McGowan  Has  First  Episode  of  New  Photonovel  Well 
Under  Way;  Will  Contain  Fifteen  Parts 
with  Weil-Known  Cast 


The  Helen  Holmes  Company  is 
well  along  with  its  production  of  the 
first  episode  of  its  new  Signal-Mutual 
serial,  "The  Lost  Express." 

The  production  is  to  be  made  in 
fifteen  two-reel  episodes,  making  it 
the  same  length  as  the  three  serials 
already  put  out  by  the  same  com- 
pany featuring  Helen  Holmes.  Pro- 
duction is  going  forward  under  the 
direction  of  J.  P.  McGowan  with 
practically  the  same  cast  as  that  of 
"The  Railroad  Raiders"  appearing 
in  support  of  Miss  Holmes.  Leo  D. 
Maloney,  Thomas  G.  Lingham,  Wil- 
liam Brunton,  Will  Chapman,  W.  A. 
Behrens  and  Andrew  Waldron  re- 
main of  those  who  played  important 
roles  in  the  last  chapter  play. 

F.  B.  Bennett  Is  Author 

The  story  from  which  the  films  are 
being  made  was  written  by  Frederick 
Balfour  Bennett,  one  of  the  best- 
known  magazine  and  newspaper  con- 
tributors of  this  country. 

Mr.  Bennett  is  a  graduate  of  the 
University  of  Christiania,  in  which 
city  he  resided  for  a  number  of  years. 
It  was  there  that  he  met  and  became 
the  protege  of  two  of  Norway's 
greatest  men  of  recent  years,  Ibsen 
and  Grieg.  With  his  combined 
knowledge  of  science,  travel  and  the 
drama  stirred  into  the  detailed  plot 
of  the  present  Signal  serial,  it  is 
predicted  that  this  will  be  the  most 


unusual  serial  the  company  has  thus 
far  attempted. 

Has  Railroad  Background 

The  photonovel  has  a  railroad 
background,  as  has  been  true  of  all 
Signal  productions,  but  there  is  also 
introduced  a  touch  of  mystery  which 
promises  to  hold  the  interest  of  the 
spectator  from  the  first  reel  through 
to  the  solution  in  the  last  half  of  the 
fifteenth  installment. 

The  production  will  be  published  in 
fifteen  two-reel  chapters  through  the 
Mutual  exchanges.  Thus  far,  however, 
no  date  has  been  set  for  the  appear- 
ance of  the  first  of  them. 


CHICAGO  ART  DRAMAS 
SUFFERS  $1,800  LOSS 

IN  FILMS  FROM  FIRE 

A  fire  caused  by  the  ignition  of  a 
film  in  the  inspection  room  of  the  Art 
Dramas  Service  Exchange,  on  the 
sixth  floor  of  the  College  Building, 
Wabash  Avenue  and  Adams  Street, 
Chicago,  destroyed  films  valued  at 
$1,800. 

The  fire  which  occurred  Friday, 
June  22,  was  caused  by  friction,  which 
ignited  a  film  while  .one  of  the  in- 
spectors was  rewinding  it.  Nobody 
was  injured  by  the  blaze  which  was 
confined  to  the  inspection  room.  Be- 
sides three  Art  Dramas  films,  several 
other  features  were  destroyed. 


PHILADELPHIA  HOUSE 
HIRES  ACTOR  TO  SPEAK 
CUT-OUTS   BY  CENSORS 

Philadelphia,  Pa. — The  man- 
agement of  the  Stanley  Thea- 
ter here  has  discovered  a  way 
to  overcome  censorial  objection 
to  a  film  and  at  the  same  time 
bow  to  the  censor's  wishes. 

The  censor  board  deleted  five 
subtitles  from  the  feature  "On 
Trial,"  which  bore  directly  up- 
on the  circumstances  described 
in  the  photoplay.  Finding  his 
appeals  useless  and  knowing 
that  the  missing  subtitles  meant 
injury  to  the  play,  the  theater 
owner  hit  upon  a  novel  plan 
to  use  the  cut-outs  effectively. 
He  engaged  Henry  Herbert,  an 
English  actor,  to  deliver  the  ex- 
purgated lines  in  their  appro- 
priate sequence  audibly  in  place 
of  the  printed  subtitles. 

In  an  announcement  issued 
by  the  management,  it  explains 
its  action  as  follows: 

"The  State  board  of  censors 
ordered  five  subtitles  taken  out 
of  the  screen  version  of  "On 
Trial,"  but  they  could  not  elim- 
inate free  speech.  We  have  en- 
gaged Henry  Herbert,  formerly 
of  Sir  Herbert  Tree's  Company, 
who  will  speak  these  titles  from 
the  stage,  and  thus  the  picture 
will  be   exhibited  intact." 


"LOVE   THAT  LIVES"  IS 
PAULINE  FREDERICK 

VEHICLE  FOR  JULY  9 


Star  Has  Novel  Role  of  Scrubwoman 
Who  Becomes  Bird  of  Paradise 
to  Educate  Son 

"The  Love  That  Lives,"  a  drama  by 
Scudder  Middleton,  has  been  com- 
pleted by  the  Famous  Players  studio 
with  Pauline  Frederick  in  the  stellar 
role,  and  will  be  published  by  Para- 
mount on  July  9.  The  picture,  which 
shows  Pauline  Frederick  in  the  novel 
role  of  a  scrubwoman  was  produced 
under  the  direction  of  Robert  G.  Vig- 
nola. 

In  the  opening  scenes  Miss  Fred- 
erick is  nothing  more  or  less  than  a 
scrubwoman  working  in  an  office 
building  as  a  common  drudge.  Later 
she  becomes  a  bird  of  paradise  in 
order  to  give  her  son  an  education, 
and  then  reverts  to  the  pail  and  mop 
in  her  later  years  when  she  is  broken 
down  in  health  and  in  spirit,  and  is 
a  white  haired  old  woman  struggling 
to  keep  body  and  soul  together. 


EXHIBITORS  HERALD 


19 


CHICAGO  PREMIERE  OF  "GARDEN  OF  ALLAH" 

AT  COLONIAL  THEATER  SET  FOR  JULY  22 


Selig  Film,  Considered  One  of  Greatest  Artistic  Successes, 
Will  Be  Presented  by  Allen  Film  Corporation 
on  Elaborate  Scale 


'  The  Garden  of  Allah,"  considered 
by  many  authorities  as  one  of  the 
greatest  of  motion  picture  produc- 
tions, will  have  its  Chicago  premiere 
for  two  weeks  beginning  July  22,  in 
the  Colonial  theater,  Chicago.  The 
Edmund  M.  Allen  Film  Corporation 
will  present  Robert  Hichens'  love  ro- 
mance on  an  elaborate  scale. 
Not  only  has  the  Edmund  M.  Allen 
Corporation  announced  the  Chicago 
premiere  of  "The  Garden  of  Allah," 
but  the  officers  have  also  announced 
the  acquisition  of  new  territorial 
rights.  This  Company,  one  of  the  lat- 
est concerns  in  the  motion  picture 
field,  started  with  the  purchase  of 
Michigan  and  Illinois  rights  for  "The 
Garden  of  Allah."  However,  a  deal 
was  recently  completed  with  William 
N.  Selig  by  which  the  Allen  Company 
acquires  rights  to  "The  Garden  of  Al- 
lah" for  the  states  of  Michigan,  Illi- 
nois, Iowa,  Nebraska,  Kansas,  Mis- 
souri, Oklahoma  and  Texas. 

Elaborate  Chicago  Premiere 
The  Company  announces  that  no 
expense  will  be  spared  in  making  the 
Chicago  premiere  of  "The  Garden  of 
Allah"  the  very  last  word  in  motion 
picture  presentment.  Elaborate  bill- 
ing, newspaper  advertising  and  the- 
ater decorations  will  be  included  in 
the  plans  now  nearing  completion. 


Two  big  features  are  to  be  issued 
by  Essanay  within  the  next  week. 
"The  Range  Boss,"  the  first,  is  sched- 
uled for  July  16.  This  will  be  fol- 
lowed by  "The  Golden  Idiot,"  July 
23.  Both  films  are  to  be  handled  by 
K-E-S-E. 

Trade  showings  of  "The  Range 
Boss"  now  are  being  held  at  all  branch 
offices  of  the  publishing  organization. 
This  is  the  second  of  Essanay's  se- 
ries of  westerns. 

The  story  is  based  on  a  cowboy 
romance,  and  is  replete  with  fast  ac- 
tion, it  is  announced.  The  picture 
was  produced  on  the  plains  of  Ari- 
zona and  its  settings  are  typical  of 
that  picturesque  country.  Ruth  King 
and  Carl  Stockdale  are  the  principal 


Edmund  M.  Allen,  former  warden 
of  the  Illinois  State  penitentiary,  is 
president  of  the  Edmund  M.  Allen 
Film  Corporation.  Others  associated 
with  him  are  Joseph  M.  Harris,  na- 
tionally known  in  theatrical  circles; 
Fred  C.  Aiken,  a  veteran  in  the  film 
field  and  for  years  connected  with 
the  General  Film  Company;  Harry  J. 
Ridings,  manager  of  Cohan's  Grand 
Opera  House,  Chicago,  and  others. 
The  Company  has  just  occupied  new- 
headquarters,  Suite  1001-4,  29  South 
La  Salle  St.,  Chicago,  111. 

One  of  Selig's  Greatest 

"The  Garden  of  Allah"  is  considered 
one  of  William  N.  Selig's  greatest 
productions.  Helen  Ware  is  featured 
and  is  supported  by  Thomas  Santschi 
and  an  all-star  cast.  The  production 
has  been  shown  in  Los  Angeles, 
Cleveland,  Seattle,  Pittsburgh  and  In- 
dianapolis and  in  every  city  the  drama 
has  been  acclaimed  by  the  film  re- 
viewers as  a  prize  production. 

In  Cleveland  the  Keith  Hippodrome 
seating  4,000  persons  was  packed  to 
the  doors  when  "The  Garden  of  Allah" 
was  shown.  At  the  New  Century  The- 
ater, Indianapolis,  the  film  played  to 
$13,000  gross.  It  was  presented  to 
S.  R.  O.  for  three  weeks  and  more  at 
Los  Angeles'  newest  theater  and  has 
repeated  these  successes  in  other 
cities. 


leads  of  Jack  Gardner's  supporting 
company.    W.  S.  Van  Dyke  directed. 

"The  Golden  Idiot"  is  Bryant 
Washburn's  next  feature.  It  is  com- 
edy-drama of  the  type  which  made 
Mr.  Washburn  so  popular  in  his  Skin- 
ner pictures.  The  star  is  shown,  as 
a  beloved  vagabond,  who  takes  a  1,000 
to  1  chance  on  a  fortune  left  by  his 
eccentric  uncle,  and  wins  out.  The 
picture  introduces  a  three-legged  dog 
for  some  decidedly  novel  action.  It 
was  produced  by  Arthur  Berthelet. 

Each  picture  has  a  screen  time  of 
sixty-five  minutes. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


MILDRED  HARRIS  WILL 

STAR  IN  "THE  WHIM," 
FIRST  LOIS  WEBER  FILM 


Former   Fine  Arts   Player  Will  Be 
Given  Greatest  Role  of  Career, 
Is  Word 

Mildred  Harris  has  been  signed  by 
the  Lois  Weber  Productions  and  will 
play  the  leading  feminine  role  in  the 
new  company's  first  production,  "The 
Whim." 


MILDRED  HARRIS 


Miss  Harris  has  played  leads  in 
Fine  Arts  pictures,  appearing  opposite 
Sir  Herbert  Tree  and  Robert  Harroun. 
Recently,  with  the  New  York  Motion 
Picture  Company,  Miss  Harris  played 
leading  roles  with  William  Desmond 
and  William  S.  Hart. 

In  the  role  of  Linnie,  in  Lois 
Weber's  production,  Miss  Harris 
should  have  the  greatest  role  of  her 
career,  it  is  said. 


BALLIN  WILL  DIRECT 

ART  WORK  OF  SECOND 

MADGE  KENNEDY  FILM 

Hugo  Ballin  will  have  charge  of 
the  art  direction  of  Madge  Kennedy's 
second  Goldwyn  picture.  Ballin  be- 
lieves he  has  in  the  young  Goldwyn 
star  one  who  is  determined  to  be- 
come America's  foremost  screen 
comedienne. 


PAT  O'MALLEY  HAS 
A  JUVENILE  ROLE  IN 

PAULINE  FREDERICK  PLAY 

Pat  O'Malley,  who  recently  joined 
the  Famous  Players,  will  be  seen  in 
a  juvenile  role  in  support  of  Pauline 
Frederick  in  her  next  production  en- 
titled "The  Love  That  Lives,"  which 
will  be  published  on  the  Paramount 
program  July  9. 


"THE  RANGE  BOSS"  WITH  JACK  GARDNER  AND 
WASHBURN'S  "GOLDEN  IDIOT"  NEXT  ESSANAY  FILMS 


Second  Western  Feature  Produced  on  Arizona  Plains  is  Scheduled 
for  July  16,  Followed  by  "Idiot" 
Play  July  23 


20 


EXHIBITORS  HERALD 


STORY  OF  BEATING  ILLINOIS  STATE  CENSOR  BILL 


Motion  picture  censorship  by  the 
state  of  Illinois  was  beaten  in  the 
closing  fifteen  minutes  of  the  Fiftieth 
general  assembly  at  Springfield  Sun- 
day morning,  June  17,  after  a  sensa- 
tional fight  lasting  throughout  the 
previous  week,  in  which  various  di- 
verse interests  were  involved,  but  in 
which  a  capable  lobby,  in  which  the 
Mutual  Film  Corporation  was  well 
represented,  held  the  final  trump 
cards. 

The  censorship  bill,  introduced  by 
Representative  Guy  Guernsey  at  the 
behest  of  the  Chicago  Political  Equal- 
ity League,  represented  in  the  fights 
before  senate  and  house  committees 
by  Mrs.  Guy  Blanchard  and  a  strong 
lobby,  was  passed  in  the  house  by  a 
vote  of  57  to  48.  This  was  really  the 
beginning  of  the  hard  struggle  on  the 
part  of  the  film  men  and  Arthur 
James  Pegler,  the  Mutual  representa- 
tive, who  were  eventually  successful. 

The  contest  for  effective  represen- 
tation on  the  floors  of  both  houses 
continued  throughout  Saturday  night, 
June  16,  and  the  final  announcement 
of  Speaker  Dave  Shanahan  that  the 
bill  had  died  in  the  joint  conference 
committee  was  not  made  until  7:45 
Sunday  morning,  when  a  disheveled 
band  of  legislators  stood  up  in  the 
house  waiting  for  the  final  gavel. 

Story  of  Political  Intrigue 

The  story  of  what  happened  and 
how  it  happened  has  not  been  told  in 
the  daily  press.  It  is  a  fascinating 
story  of  political  intrigue  skillfully 
diverted  by  the  motion  picture  inter- 
ests to  forestall  one  of  the  most  vi- 
cious measures  ever  proposed. 

■The  Guernsey  bill  as  originally 
passed  provided  for  the  establishment 
of  a  state  censorship  board  with  one 
head  censor  as  court  of  last  resort, 
and  such  sub-censors  as  he  might  see 
fit  to  appoint,  whose  business  it 
would  be  to  censor  all  motion  pic- 
tures for  publication  in  Illinois. 

This  did  not  suit  the  book  of  the 
Funkhouser  contingent,  representing 
the  Chicago  Board  of  Censors,  of 
which  Major  M.  L.  C.  Funkhouser  is 
the  head.  Senator  Samuel  A.  Ettle- 
son,  Chicago's  corporation  counsel, 
was  on  the  job  to  fight  for  the  Funk- 
houser regime,  and  he  and  his  friends 
rallied  to  the  support  of  the  Chicago 
administration  in  both  houses.  But 
the  question  was  not  to  beat  the  bill 
which  had  already  passed  the  house. 
Amendments  Death  Strokes 

,On  the  principle  that  there  are 
more  ways  of  skinning  a  cat  than 
beginning  at  the  nose,  Senators  Et- 
tleson  and  Barbour  and  others  had  it 
referred  to  a  subcommittee,  where 
they  attacked  it  from  the  rear  by 
tacking  on  a  list  of  amendments. 


The  amendments  were  adopted  by 
the  committee  and  later  by  the  senate 
after  a  fight  on  the  floor  in  which 
Senator  Walter  Manny  of  Mt.  Ster- 
ling made  a  vigorous  speech  against 
all  forms  of  censorship,  and  found 
support  as  well  as  opposition. 

What  these  amendments  meant  to 
the  motion  picture  producer  and  ex- 
hibitor it  is  easy  to  realize.  To  be 
sure,  the  Chicago  censorship  men  had 
gained  their  objective,  which  was  to 
save  the  job  of  Major  Funkhouser, 
but  the  result,  had  the  amended  bill 
been  adopted,  would  have  been  to 
compel  the  payment  of  an  additional 
censorship  fee  on  every  film  exhibited 
to  scores  of  censor  boards  through- 
out the  state.  The  terms  of  the 
amended  bill  were  prohibitive. 


ART  DRAMAS  RECEIVES 
14,000  TRADE  MARKS; 

ELIMINATE  ALL  BUT  10 


GENERAL  ISSUES  NEW 

"SPARKLE"  COMEDY  FILMS 

Still  adding  to  its  product,  General 
Film  now  is  issuing  the  new  "Spar- 
kle Comedies." 

"The  Sparkle  Comedies"  are  one- 
reelers.  The  comedies  are  from  the 
studios  of  the  Jaxon  Film  Company. 
These  films  are  to  be  had  in  groups 
of  six,  and  the  first  group  includes, 
"Where  Is  My  Nightie?"  "Fresh  Air," 
"The  Spy,"  "The  Trunk  Route,"  "The 
Water  Cure"  and  "Night  of  Enchant- 
ment." 


Remaining  Designs  in  Contest  May 
Be  Submitted  to  Trade  Paper 
Readers  to  Pick  Best 

Although  more  than  two  weeks 
have  elapsed  since  the  closing  of  Art 
Dramas  Trade  Mark  Contest,  in 
which  fourteen  thousand  answers 
were  received,  no  final  decision  has 
yet  been  arrived  at  by  the  committee 
of  judges. 

This  committee  has  succeeded  in 
eliminating  all  but  ten  of  the  designs 
submitted,  and  these  now  are  in  the 
hands  of  the  board  of  directors,  so 
it  is  improbable  that  the  decision  will 
be  delayed  longer. 

There  were  at  least  a  hundred  of 
the  designs  which  were  so  good  as  to 
be  almost  equal  in  merit,  and  much 
discussion  was  held  before  eliminat- 
ing any  one  of  them.  The  others 
were  as  a  rule  quite  worthless,  and 
while  it  was  only  a  slight  task  to 
select  the  best  hundred,  it  has  taken 
two  weeks  to  eliminate  ninety  of  these. 

The  ten  remaining  designs  are  all 
original,  simple  and  distinctive,  and 
any  one  of  them  would  make  an 
acceptable  trade  mark.  In  case  the 
judges  are  unable  to  arrive  at  the 
decision  within  the  week,  the  ten  may 
be  submitted  to  the  readers  of  the 
trade  papers,  who  will  be  asked  to 
vote  on  the  matter. 


E.  Lanning  Masters,  who  has  had 
charge  of  advertising  and  publicity 
for  Greater  Yitagraph  Y-L-S-E,  is 
out. 


Attend  the  Chicago  Convention 
—  make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


EXHIBITORS  HERALD 


21 


BIGGEST  AND  BEST  MARKET  IN  HISTORY 

OF  FILM  INDUSTRY  SEEN  BY  FRANK  HALL 


Shares  Belief  of  Many  Financial  Experts  Country  Is  Entering 
Era  of  Unprecedented  Prosperity;  Condition 
Reflected  in  State  Rights  Trade 


That  the  state  rights  market  is  re- 
flecting the  beginning  of  a  tremendous 
business  boom  is  the  opinion  of  Frank 
Hall,  who  is  closing  contracts  with 
buyers  of  territorial  rights  for  the 
special  Edgar  Lewis  production,  "The 
Bar  Sinister,"  and  the  A.  H.  Jacobs 
Photoplays,  Inc..  Jane  Grey  feature 
"Her  Fighting  Chance." 

"When  the  country  decided  upon 
conscription"  said  Mr.  Hall  in  talk- 
ing over  conditions  of  the  market, 
"a  sudden  check  was  noticed  in  the 
closing  of  contracts  for  territory.  A 
spirit  of  indecision  seemed  to  be 
prevalent  for  a  short  time,  but  it  was 
really  remarkable  how  quickly  busi- 
ness settled  back  into  its  usual  chan- 
nels and  buyers  became  even  more 
active  than  before  the  slump. 
Sees  Big  Business 

Judging  from  the  live  interest  now 
being  shown  in  the  disposition  of  ter- 
ritory for  "The  Bar  Sinister"  and 
"Her  Fighting  Chance,"  the  indepen- 
dent exchanges  of  the  country  are 
equipped  to  take  care  of  a  large  num- 
ber of  new  state  rights  pictures  and 
are  preparing  for  a  strenuous  midsum- 
mer drive  for  business.  While  pictures 


with  a  special  advertising  angle  seem 
to  appeal  to  buyers  most  strongly, 
producers  making  all  high  class  fea- 
tures should  have  little  trouble  sell- 
ing them  at  a  fair  profit. 

'T  share  the  belief  of  many  of  our 
leading  financial  experts  that  this 
country  is  entering  upon  an  era  of 
unprecedented  prosperity  and  since 
the  show  business  is  one  of  the  first 
to  profit  by  good  times,  it  is  natural 
that  motion  picture  men  should  be 
preparing  for  a  rich  harvest  about 
to  be  reaped. 

"With  everybody  working  and  a 
great  amount  of  money  in  circulation 
it  is  a  foregone  conclusion  that  the 
capacity  of  our  theaters  will  be  in- 
adequate to  hold  the  crowds  seeking 
relaxation  and  amusement.  Exchanges 
will  quickly  profit  by  the  prosperity 
of  the  theaters  and  the  large  de- 
mand for  good  pictures  will  keep  the 
state  rights  buyers  continually  on  the 
alert  for  new  ones. 

"With  this  condition  in  mind,  many 
successful  exchange  men  are  prepar- 
ing for  a  marked  increase  in  business 
and  are  therefore  showing  an  interest 
in  state  rights  offerings  which  is  excep- 
tional for  this  season  of  the  year." 


SENSATION  FILM  FOR 
1918.  IN  SCENARIO.  IS 

DONE  BY  NELL  SHIPMAN 


Author-Player  Returns  to  U.  S.  from 
West  Indies  with  Big  Story  Ma- 
terial for  Forthcoming  Film 

Xell  Shipman,  author  and  star  of  a 
score  of  screen  dramas,  has  just  re- 
turned from  the  West  Indies  where 
she  has  been  preparing  the  manuscript 
of  what  will  be  one  of  the  biggest 
screen  sensations  of  1918,  it  is  said. 

She  now  is  sojourning  in  California, 
but  expects  to  return  to  New  York 
very  shortly  to  personally  direct  and 
supervise  her  story.  It  is  safe  to  say 
that  no  other  woman  in  the  industry- 
has  achieved  the  marked  success  in 
such  widelv  divergent  fields  that  she 
has. 


MISS  NELL  SHIPMAN 
(Williamson  Brothers) 

Following  her  successful  work  with 
Greater  Yitagraph,  Fox  and  Lasky 
productions,  she  received  many  offers 
to  continue  her  work  before  the  cam- 
era, but  the  lure  of  writing  drew  her. 
to  the  West  Indies  which  proved  to 
be  a  most  fertile  field  for  material' 
for  book,  stage  and  screen. 

Activities  do  not  start  upon  her 
big  picture  until  September,  when  she 
sails  once  more  for  the  West  Indies. 


MUTUAL  ISSUES  PRESS 

SHEETS  WITH  AIDS  FOR 
LATEST  FEATURE  FILMS 

Two  unusually  attractive  press 
sheets  have  just  been  issued  by  the 
Mutual  Film  Corporation  advertising 
Mary  Miles  Minter,  in  "Periwinkle," 
and  Jackie  Saunders  in  "A  Bit  of 
Kindling."  These  sheets  contain 
price  lists  of  advertising  accessories, 
music  cues  and  catch-line  ads.  as  well 
as  valuable  program  suggestions. 


JANE  GREY,  THE  STAR  IN  "HER  FIGHTING  CHANCE" 


THIS  POPULAR  STAGE  FAVORITE  ACHIEVED  A  NOTABLE  Sl'CCESS  AS  A  SCREEN 
STAR  IN  THE  LEADING  ROLE  OF  THE  DRAMATIC  FILM  NOW  BEING 
PUBLISHED   BY    FRANK   HALL    PRODUCTIONS.  INC. 


22  EXHIBITORS  HERALD 


JUNE  ELVIDGE  MADE  WORLD  STAR  OF  FIRST  RANK 
BY  BRADY;  LEW  FIELDS  NOW  WORKS  ON  NEW  FILM 


Director-General   Is   Retitling   Four   Productions   Completed  and 
Ready  for  Publication  on  Program ;  Play's  Name 
Seen  as  Big  Factor 


June  Elvidge,  who  has  been  appear- 
ing in  World-Pictures  Brady-made 
now  advances  to  the  front  rank  of 
fixed  stars  in  this  organization.  A 
new  contract  between  the  World  Cor- 
poration and  Miss  Elvidge  to  this 
effect,  covering  a  terra  of  years,  was 
executed  last  Tuesday. 

The  rise  of  Miss  Elvidge  as  a  fa- 
vorite of  the  screen  has  been  ex- 
tremely rapid  and  steady.  It  is  only 
a  few  months  since  she  was  a  com- 
paratively unknown  actress  on  the 
Winter  Garden  stage,  where  she  occu- 
pied the  position  of  understudy  for 
Jose  Collins,  and  played  her  part  "on 
the  road." 

Lew  Fields  Again  at  Work 

Another  item  of  interest  from  the 
World-Pictures  studios  is  that  Lew 
Fields  again  is  working  under  the 
Brady  direction,  this  time  in  a  photo- 
play the  identity  of  which  is  not  to 
be  disclosed  just  now.  The  great 
success  of  '"The  Man  Who  Stood 
Still,"  produced  by  World,  is  the 
working  cause  for  this  renewal  of  re- 
lations. 

It  was  in  this  comedy  that  Mr. 
Fields  was  enabled  to  demonstrate 
that  he  possessed  other  qualities  as 
an  actor  than  those  of  a  farceur  pure 
and  simple,  for  his  characterization  of 
the  soft  hearted  old  jeweler  gained 
for  him  the  appellation,  "the  David 
Warfield  of  the  screen."  It  was  Brady 
foresight  that  influenced  the  selection 
of  Fields  for  the  big  part  in  "The  Man 
Who  Stood  Still"  and  for  this  reason 
the  actor  is  very  happy  indeed  to  be 
back  again  in  the  World's  fold. 

Brady  Retitling  Films 

Just  at  present  Mr.  Brady  is  again 
demonstrating  his  firm  belief  in  the 
proposition  that  a  photoplay  well 
named  has  more  than  half  won  the 
battle  of  popularity. 

This  demonstration  has  taken  the 
form  of  changing  the  titles  of  four  of 
the  completed  Brady-mades  awaiting 
publication. 

The  picture  drama  formerly  called 
"Partnership"  has  had  its  title  shifted 
to  "The  Iron  Ring."  Arthur  Ashley, 
Gerda  Holmes  and  Edward  Langford 
are  the  featured  players.  The  play 
originally  named  "The  Waster,"  star- 
ring Carlyle  Blackwell  and  June  El- 
vidge, with  Muriel  Ostriche  a  promi- 
nent member  of  the  company,  is  now 
titled  "Youth." 

"Dandy  Dick,"  directed  in  person 


by  Mr.  Brady,  will  reach  the  public 
under  the  final  name  "The  Marriage 
Market,"  with  a  cast  composed  of 
Carlyle  Blackwell,  June  Elvidge,  Ar- 
thur Ashley  and  other  World-Pictures 
actors  and  actresses.    Ethel  Clayton's 


JUNE  ELVIDGE  (World) 


picture  play  produced  under  the  work- 
ing title.  "Chasms,"  now  is  known  as 
"Souls  Adrift,"  and  the  leading  male 
part  is  played  by  Milton  Sills. 


SELIG  FEATURE  FILM 

FROM  TERHUNE  NOVEL 

SOON  WILL  BE  READY 

George  Fawcett,  Star  in  Stage  Play 
of  "Caleb  Conover,  Railroader," 
Has  Lead  in  Screen  Version 

William  N.  Selig  announces  that 
the  feature  film  taken  from  Alfred 
Paysori  Terhune's  novel,  "Caleb  Con- 
over,  Railroader,"  soon  will  be  ready 
for  presentation.  Colin  Campbell  di- 
dected  the  production  and  Gilson  Wil- 
lets  wrote  the  film  version  of  the 
story.  George  Fawcett,  who  starred 
in  the  play  "Caleb  Conover,"  is  the 
star,  and  others  in  the  cast  are: 
Thomas  Santschi,  Fritzi  Brunette, 
Frank  Elliott,  William  Robert  Daly 
and  Goldie  Coldwell. 

The  Selig  Company  claims  that  the 
interior  sets  for  this  picture  are 
among  the  most  magnificent  seen  on 
the  screen  the  past  year.  In  some 
of  the  scenes  hundreds  of  persons 
are  utilized.  The  scenes  of  the  poli- 
tical convention  are  said  to  be  excit- 
ing and  elaborate. 

William  Robert  Daly  delineates  the 
character  of  Billy  Shevlin,  trusted 
lieutenant  to  the  "Boss." 


H.  A.  SPANUTH  IN  N.  Y. 

TO  ENGAGE  STAFF  FOR 

COMMONWEALTH  FILM 

H.  A.  Spanuth,  president  of  the 
Commonwealth  Pictures  Corporation 
of  Chicago,  left  for  New  York,  June 
26,  where  he  will  engage  a  director, 
technical  man  and  camera  man.  It 
is  also  his  purpose  to  fill  in  part  of 
his  cast  for  the  first  Commonwealth 
picture,  featuring  Elsie  Mackay,  which 
will  be  produced  in  Chicago. 


George  Loane  Tucker  presents 

"I  BELIEVE" 

George  Loane  Tucker  photodrama;  eight  parts 

As  a  whole  -    Impressive 

Story     Praiseworthy 

Cast     -  „  Meritorious 

Settings   _  Suitable 

Photography     Fine 

To  George  Loane  Tucker,  author  and  director  of  "I 
Believe,"  a  wreath  of  laurels  should  be  presented.  The 
story  deals  with  a  gigantic  subject — that  of  God  and  His 
subjects.  Mr.  Tucker  tears  holes  with  a  vengeance  into 
the  theories  of  such  unbelievers  as  Neitsche  and  Haekel 
and  surely  proves  to  scoffers  that  they  cannot  exist  with- 
out the  soul  which  only  God  can  create.  Mr.  Tucker  fur- 
ther proves  his  capabilities  in  handling  this  weighty  sub- 
ject by  adding  a  lot  of  comedy  touches.  His  fights,  acci- 
dent scenes,  and  his  characterizations,  all  are  more  than 
commendable. 


ONE  OF  IMPORTANT  SCENES  FROM  DRAMATIC  PRODUC- 
TION, "I  BELIEVE"  (Cosmofotofilra  Co.) 


A  notable  cast  assists  him.  Milton  Rosmer's  interpre- 
tation of  the  role  of  Stephen  Ferrier  entitles  him  to  recog- 
nition as  a  star.  Edna  Flugrath  makes  a  lovable  and 
pathetic  child.  The  rest  of  the  cast,  giving  a  splendid 
performance,  includes  Charles  Rock,  Barbara  Everest, 
Hubert  Willis,  Frank  Stanmore,  Kenelm  Foss,  Hayford 
Hobbs,  Bertram  Bingleigh,  Edward  O'Neill,  Lewis  Grant, 
Minna  Grey,  Janet  Ross,  Louise  Manning,  Phillip  Hew- 
land,  Arthur  Walcott,  Dorothy  Tree,  James  Reardom, 
Douglas  Munro,  Phyllis  Broughton. 

This  is  a  picture  which  can  be  booked  with  absolute 
assurance  that  it  will  receive  a  unanimous  vote  of  ap- 
proval. 

The  story:  Stephen  Ferrier  and  his  father  are  minis- 
ters of  the  Episcopal  Church.  They  are  fighting  the  influ- 
ence of  an  unbeliever  named  Gedge.  This  man  and  his 
henchman  Harden  have  acquired  a  powerful  hold  upon  the 
working  element.  Realizing  the  pernicious  influence, 
Stephen  opens  a  mission.  Blit  his  followers  are  few  until 
Walton  is  killed  by  a  piece  of  machinery.  Harden  refuses 
to  comfort  him  in  his  dying  moments  with  the  explanation 
that  he  will  have  nothing  to  do  with  what  is  finished. 
Ferrier  is  summoned  and  tells  Walton  to  fear  not  that  his 
life  is  not  ebbing  away,  but  is  only  beginning.    The  sinner 


believes  and  dies  happy.  Stephen  has  been  instrumental 
in  saving  the  daughter  of  Juicy  Joe  from  the  obnoxious 
attentions  of  Walton's  son.  Most  of  the  men  have  now 
swung  over  to  Stephen's  side.  Little  Lucy  is  pursued  to 
Stephen's  house  by  the  irate  father,  but  when  Stephen 
tells  him  he  will  marry  Lucy  he  consents  to  let  her  remain. 
He  marries  her,  although  she  tries  to  run  away  from  him, 
believing  that  he  cares  nothing  for  her  except  to  save  her 
from  the  wicked  influence  of  her  father.  Stephen  meets 
Gedge  and  Gedge  sows  the  seed  of  doubt  in  his  mind. 
Gedge  also  explains  to  him  that  he  can  create  life.  The 
father  deplores  this  and  tells  Gedge  he  might  be  able  to 
do  that  but  he  cannot  create  a  soul.  Gedge  laughs  at  such 
a  thing  as  a  soul.  Gedge  and  Stephen  are  talking  in  the 
laboratory  and  in  leaning  against  an  electric  wire  they 
both  receive  a  shock.  Gedge  recovers  almost  immediately 
and  discovering  that  Stephen  is  dead,  he  infuses  him  with 
life.  And  the  thing  that  he  creates  is  without  a  soul  and 
commits  dastardly  crimes.  But  when  this  thing  of  loath- 
ing is  alone  he  realizes  that  he  is  alone.  He  goes  to 
Gedge  and  even  he,  his  creator,  turns  from  him.  The 
little  girl-wife,  who  had  taken  refuge  in  a  convent,  tells 
him  to  pray  to  God.  Gedge  assists  with  his  cry  "I  Be- 
lieve— help  Thou  my  unbelief."  And  in  regaining  his 
soul  he  risks  his  life  to  save  a  little  bird  which  has  fallen 
out  of  a  nest.  As  he  falls  he  comes  to  realize  there  is  a 
Creator  and  so  does  Gedge,  in  his  vision  since  he  had  seen 
the  harm  that  might  come  from  life  created  by  man  he 
thanks  God  that  he  can  believe  in  Him  as  the  only  creator 
and  ruler. 


Franklyn  Farnum  in 

"THE  CAR  OF  CHANCE" 

Bluebird  comedy;  five  parts;  published  July  9 


As  a  whole  -  _   Entertaining 

Story   _   Amusing 

Star      Pleasing 

Support     — Good 

Settings     _  Typical 

Photography   _    _  Clear 


Of  that  cheerfulness  that  has  become  so  appealing  and 
delightful  to  spectators  is  "The  Car  of  Chance,"  with 
which  exhibitors  should  find  it  a  very  easy  matter  to  fill 
their  houses. 

The  story  is  of  the  same  entertaining  type  that  has 
been  found  in  previous  Farnum  productions.  The  sub- 
titles are  clever  and  amusing,  and  as  a  whole  the  film 
has  been  handled  in  a  manner  which  will  soon  prove  enter- 
taining to  any  class  of  audiences. 

Supporting  Mr.  Farnum  are  Brownie  Vernon^  Helen 
Wright,  Molly  Malone,  Mark  Fenton,  H.  J.  Bennett,  Wal- 
ter Belasco  and  Harry  De  More.  The  story  is  by  Wal- 
demar  Young.    William  Worthington  directed. 

The  story:  John  Baird  has  provided  in  his  will  that 
unless  his  son  Arnold  settles  down  and  takes  life  seriously 
he  shall  receive  nothing  but  a  touring  car  and  $500,  which 
money  shall  be  used  for  nothing  but  gasoline  and  repairs 
for  the  car.  Arnold  loves  Ruth  Bennett,  the  daughter  of 
the  president  of  the  traction  company,  but  because  of  his 
lack  of  wealth  Bennett  will  not  allow  Arnold  to  call  on 
Ruth. 

The  street  car  men  strike  because  Bennett  will  not  in- 
crease their  salary.  As  revenge  Arnold  forms  a  company 
providing  machines  for  taking  the  people  to  and  fro.  He 
makes  gains  of  wealth,  while  the  car  company  makes 
nothing.  Finally  Bennett  is  willing  to  compromise  and 
consents  to  the  marriage  of  Ruth  and  Arnold. 


24 


EXHIBITORS  HERALD 


Valeska  Suratt  in 

"THE  SLAVE" 

Fox  drama;  five  parts;  published  June  3 


As  a  whole  _  A  poor  feature 

Story     _  Disjointed 

Star     Poses  in  hats  and  costumes 

Support       Ample 

Settings   -  -  -.Fine 

Photography     Good 


How  to  live  sinless  yet  happy '  on  $8  per  week,  is 
Valeska  Suratt's  great  problem  in  "The  Slave,"  her  latest 
Fox  vehicle.  The  picture  might  also  be  called  "The  Shop- 
girl's Dream,"  as  this  old,  slipshod  manner  of  telling 
the  story  is  used.  Valeska  wears  many  hats  and  striking 
costumes,  striped  ones,  and  spotted,  white  ones  and  black, 
and  always  a  bunch  of  pure  white  lilies  reposes  in  her 
corsage.  The  picture  is  so  jumpy  and  disconnected  it  was 
hard  for  the  audience, at  the  Boston  Theater,  Chicago,  to 
fathom  the  plot  and  many  walked  away  before  the  film 
ended.  It  was  directed  and  written  by  William  Nigh. 
Good  photography  abounds,  but  it  is  not  a  story  for 
children. 

The  story:  Caroline  (Valeska  Suratt)  works  in  a  hair- 
dressing  parlor.  A  wealthy  citizen,  known  as  Moneybags, 
falls  in  love  with  her,  takes  her  home  in  his  auto  and 
proposes  on  the  curb.  Caroline  falls  asleep  and  has  a 
most  remarkable  dream,  a  regular  nightmare  in  fact,  of 
marrying  the  man  who  proves  to  be  very  penurious  and 
locks  her  up  in  his  mansion.  He  dies  finally  and  Valeska 
starts  out  to  have  a  good  time  on  his  money.  She  sees 
the  folly  of  her  ways,  however.  She  wakes  up  from  her 
dream,  turns  down  the  wealthy  man's  offer  of  marriage 
and  decides  to  wait  "eight  or  nine  years"  for  the  return 
of  her  poor  but  honest  young  man  from  the  west. 


Antonio  Moreno,  Belle  Bruce  in 

"J  SON  OF  THE  HILLS" 

Vitagraph    Blue    Ribbon    drama;   five   parts;  published 
June  25 

As  a  whole  _  -  Tiresome 

Story    -   Commonplace 

Stars   -._    Dull 

Cast   -  -  -  - —  -  -  Fajr 

Settings   _  -  — -   Suitable 

Photography  —  *°°r 

"A  Son  of  the  Hills"  is  a  story  adapted  by  Joseph 
F.  Poland  from  the  novel  of  Harriet  T.  Comstock.  It 
was  directed  by  Harry  Davenport.  It  is  a  rural  drama 
with  a  hackneyed  theme,  poorly  directed  and  only  fairly 
well  acted.  Many  noble  sentiments  are  palely  indicated, 
but  the  story  proves  nothing,  offers  no  lesson,  and  hardly 
merits  the  attempt  to  entertain.  There  are  too  many 
loose  ends  to  the  plot.  The  cast  surrounding  Mr.  Mor- 
eno and  Miss  Bruce  is  made  up  largely  of  people  not 
suited  to  the  roles  in  which  they  are  cast. 

The  story:  Sandy  Morley  runs  away  from  his  home 
in  the  south,  to  acquire  an  education,  leaving  behind  his 
irate  stepmother  and  his  sweetheart,  Cynthia  Starr.  He 
meets  John  Markham,  a  wealthy  northerner,  in  search  of 
a  factory  site,  and  goes  to  work  in.Markham's  factory 
in  the  north.  The  boy  works  for  a  year  and  is  sent  to 
college,  graduating  with  honors.  He  is  dispatched  south 
to  superintend  the  building  of  a  modern  factory  in  his 
home  town.  In  the  meantime  Cynthia  has  turned  to  Lans- 
ing Hartford,  and  while  out  for  a  drive,  they  are  caught 
in  a  storm  and  stay  all  night  in  a  cabin.  Fearing  the 
disgrace  which  Lansing  convinces  her  will  follow,  she 
consents  to  marry  him.  When  Sandy  learns  of  their 
marriage  he  compels  Lansing  to  promise  not  to  exercise 
his  right  as  a  husband  until  Cynthia  agrees.  The  sudden 
appearance  of  another  woman  whom  Lansing  had  met 
during  his  college  days,  with  a  baby,  disillusions  Cynthia 
and  she  marries  Sandy  after  securing  a  divorce  from  her 
husband. 


Bryant  Washburn  in 

"THE  MAN  WHO  WAS  AFRAID" 

Essanay-  K-E-S-E  drama;  five  parts;  published  July  2 

As  a  whole    Good  feature 

Story     _  Interesting 

Star   _   Splendid 

Support       Fine 

Settings   _  _  _  Well  selected 

Photography   _    Clear 

Although  there  have  been  many  war  subjects  on  the 
market,  "The  Man  Who  Was  Afraid"  presents  a  war  story 
from  a  different  angle — one  that  should  please  theater 

patrons. 

The  story  is  adapted  from  one  published  in  the  Satur- 
day Evening  Post  by  Mary  Brecht  Pulver.  The  direction 
is  by  Fred  Wright,  who  has  handled  the  various  situa- 
tions splendidly.  The  story  of  the  film  follows  that  of 
the  Post  tale  very  closely  and  Miss  Pulver's  story,  visual- 
ized, makes  an  entertaining  feature. 


A  SITUATION  IN  "THE  MAN  WHO  WAS  AFRAID,"  FEATUR- 
ING BRYANT  WASHBURN  (Essanay-K-E-S-E) 

Bryant  Washburn's  pantomime  brilliance  is  given  a 
wide  range  and  his  handling  of  the  role  of  weakling  and 
slacker  who  becomes  a  strong,  brave  man,  is  done  with 
finesse.  A  new  lead  in  the  person  of  Margaret  Watts 
gives  Mr.  Washburn  capable  support.  Ernest  Maupain  as 
a  National  Guard  Colonel  is  splendid.  And  Frankie  Ray- 
mond as  the  mother  who  has  taught  her  son  to  fear  war 
is  well  cast. 

The  story:  Mrs.  Clune  has  made  of  her  son  a  weakling 
by  instilling  into  his  mind  fear  of  war.  This  action  has 
caused  Benton  to  become  a  slacker  and  through  this  he 
loses  the  love  of  Elsie  Revere.  Tortured  by  the  jeers  of 
the  other  soldiers,  Benton  rushes  from  his  mother  and 
joins  the  troops  on  their  way  to  the  Mexican  border. 
With  the  enemy  advancing  on  every  side,  Clune's  regi- 
ment is  about  to  be  driven  back.  Help  must  be  secured 
and  the  only  means  is  for  someone  to  ride  around  the 
enemy's  lines  to  another  camp.  Clune  braves  the  danger 
and  comes  out  victorious.  The  enemy  is  annihilated  and 
Clune  becomes  the  hero  of  the  hour.  Through  his  bravery 
he  again  wins  the  love  of  Elsie. 


Marinette,  Mich. — Manager  Thorsen  of  the  Cozy 
Theater  here  prevented  a  panic  in  his  theater  recently 
when  a  fire  broke  out  beneath  the  building,  by  asking  the 
audience  to  pass  out  quietly  and  orderly.  Nobody  ir 
the  audience  knew  of  the  fire  until  Manager  Thorsei 
stopped  the  show  and  dismissed  the  crowd. 

Buhl,  Idaho. — Work  has  been  started  on  a  new  motioi 

picture  theater  here. 


EXHIBITORS  HERALD 


25 


Ethel  Barrymore  in 

"THE  GREATEST  POWER" 

Metro  drama;  five  parts;  published  June  18 

As  a  whole  Average 

Story  Padded 

Star  Adeauate 

Support  Gcod 

Settings   —   In  keeping 

Photography  Clear 

A  slender  story,  prefaced  with  pictures  and  remarks 
by  John  Ruskin,  and  containing  considerable  padding  is 
"The  Greatest  Power."  The  well  known  stage  star  plays 
but  a  small  part  in  this  romance  of  a  laboratory;  William 
Davison.  Harry  Xorthrup  and  Frank  Courier  putting  most 
of  the  action  into  the  piece. 

It  deals  with  the  discovery  of  a  wonderful  explosive 
which  a  young  man  desires  to  publish  to  all  nations, 
and  a  gang  of  ,well  dressed  crooks  who  plan  to  steal  the 
formula.  It  is  an  old  plot,  bolstered  up  with  pictures 
of  Becky  Sharp  and  the  stars  and  stripes.  In  fact,  it  is 
a  very  ordinary  feature,  depending  upon  the  star's  name 
alone  to  draw. 

The  story:  Miriam  Monroe  dabbles  in  chemistry  to 
discover  a  cure  for  cancer.  Simultaneously,  John  Conrad 
discovers  a  high  explosive,  but  lacks  funds  to  further  his 
investigations.  They  are  introduced  and  Miriam  gives 
up  the  cancer  cure  to  help  John.  Miriam's  father,  who 
is  interested  in  a  large  factory,  and  his  board  of  directors 
back  John.  They  make  a  test  of  the  explosive  by  blow- 
ing up  a  village.  Miriam  wants  to  give  the  secret  to  the 
United  States,  but  John  refuses.  Spies  attempt  to  steal 
the  formula,  and  John  becoming  incensed,  grants  Miriam's 
request  to  turn  it  over  to  the  government  which  assures 
the  latter  of  complete  victory  over  the  enemy. 


Marie  Osborne  in 

"WHEN  BABY  EORGOT' 

Lasalida-Pathe  drama;  five  parts:  published  June  24 

As   a  whole  Boresome 

Story  Poor 

Star  _   Strcng 

Support  Fair 

Settings  Faithful 

Photography  Clear 

If  it  were  not  for  Marie  Osborne,  "When  Baby  For- 
got" would  be  ridiculous  as  a  film  attraction.  The  story 
jumps  about  from  one  thing  to  another  with  no  connec- 
tion, no  dramatic  value,  or  no  appeal  other  than  the 
strong  winsomeness  of  the  star. 

The  best  part  of  the  production  is  when  Marie  visits 
a  church  for  colored  folks  and  the  preacher  is  shown 
wildly  admonishing  his  flock.  For  the  people  interested 
in  Marie  Osborne  the  picture  will  appeal.  However,  to 
the  person  who  is  desirous  of  seeing  a  strong  story  well 
handled,  the  production  will  prove  a  disappointment. 

Supporting  Baby  Osborne  are  Fred  Xewburg,  Mar- 
garet Nichols  and  Lee  Hill.    Eugene  Moore  directed. 

The  story:  After  the  separation  of  her  father  and 
mother.  Marie  becomes  ill  and  the  doctor  tells  the  father 
that  the  only  thing  that  will  save  her  is  for  some  one 
to  start  her  on  the  little  prayer  her  mother  taught  her 
and  which  she  has  forgotten.  As  a  last  resort  the  butler 
goes  to  the  mother  and  brings  her  to  the  sick  child.  The 
mother  starts  the  little  girl  out  on  her  prayer  and  soon 
there  are  signs  of  recovery.  The  father,  coming  upon  the 
mother  is  at  first  angry,  but  the  pleadings  of  the  little 
girl  win  the  father  and  a  reconciliation  takes  place. 


Sherman,  Texas. — Miss  Baettie  Fairchild  has  sold  the 
Lyric  Theater  to  F.  A.  Crosby,  of  Omaha.  Xeb.  Miss 
Crosby  opened  the  first  motion  picture  theater  in  Sher- 
man, and  has  conducted  it  ever  since. 


Olive  Thomas  in 

"MADCAP  MADGE" 

Kay  Bee-Triangle  comedy-drama;  five  parts;  published 
June  24 

As  a  whole  _  Clean  and  humorous 

Story  Excellent 

Star  Clever 

Support  Very  good 

Settings  Beautiful 

Photography  Clear 

Olive  Thomas'  winsome  smile  won  the  hearts  of 
Covent  Garden  (Chicago)  audiences,  where  "Madcap 
Madge"  was  shown  Sunday,  June  24.  Xot  in  a  long 
time  has  a  more  delightful  little  farce-comedy  been  shown 
on  the  screen.  The  vivacious  ex-Ziegfeld  "Follies"  star 
captivated  everybody  and  the  slight  story  moved  along 
swiftly  and  joyfully  and  literally  convulsed  the  audience. 


AX  AMUSING  SCEXE  FROM  "MADCAP  MADGE."  FEATUR- 
ING OLIVE  THOMAS    (Kay  Bee-Triangle) 

Director  Raymond  B.  West  has  skilfully  handled  the 
excellent  company  surrounding  Miss  Thomas,  and  the 
many  beautiful  scenes  representing  Palm  Beach  appeal  to 
the  eye  throughout. 

The  story:  Mrs.  Flower  is  anxious  to  have  her  daugh- 
ter Julia  marry  a  man  of  wealth  and  prominence.  They 
go  to  Palm  Beach  and  commence  a  diligent  search  for 
an  Englishman  traveling  incognito.  In  the  meantime 
Julia's  younger  sister,  Madge,  is  expelled  from  boarding 
school  for  several  capers,  and  she  goes  to  Palm  Beach, 
where  she  is  kept  in  short  dresses  and  very  much  in  the 
background.  How  she  meets  a  young  man  who  eventually 
saves  her  father  from  ruin,  and  how  Julia  marries  another 
stalwart  young  American,  after  ignoring  the  real  Earl  of 
Larlsdale,  whom  she  has  set  out  to  capture,  make  a 
highly  interesting  and  pleasing  story. 


SELIG-WORLD  LIBRARY 

Xumber  7  of  the  Selig-World  Library  is  an  interesting 
ottering.  The  incidents  have  been  assembled  with  a  view 
to  entertaining  as  well  as  educational  values. 

Topics  handled  in  an  interesting  manner  are  the  shops 
of  Siam,  showing  the  manufacture  of  shoes,  parasols  and 
lanterns;  also  the  British  convict  ship  Success,  which 
played  an  important  part  in  the  war  of  1812.  is  shown. 
The  various  forms  of  torture  used  to  inflict  punishment  on 
prisoners  are  all  shown.  Tigers  and  their  haunts  as  well 
as  a  fight  between  a  tiger  and  a  hyena  and  a  tiger  and  a 
wild  boar  brings  this  interesting  reel  to  an  end. 


Grand  Junction,  Colo. — A  deal  has  been  closed  here 
whereby  George  L.  Walker,  of  the  L>-ceum  Theater, 
acquires  the  lease  to  the  Palisade  motion  picture  theater. 


26 


EXHIBITORS  HERALD 


"THE  GARDEN  OF  ALLIE" 

Follies  of  the  Week-Titan  Picture  Corporation  travesties 

Through  the  Titan  Pictures  Corporation  the  American 
Relief  Fund  will  raise  money  to  purchase  tobacco  and 
necessities  for  the  boys  at  the  front.  One  reel  travesties 
are  being  produced  by  the  Follies  of  the  Week  company 
under  the  direction  of  Rex  Weber. 

The  travesties  have  been  handled  in  a  humorous  strain. 
They  are  exceedingly  clean  and  should  make  a  fitting  ad- 
dition to  any  program. 

There  are  many  points  to  these  pictures  that  can  be 
advertised  by  exhibitors  which  should  tend  to  interest 
spectators.  The  players  appearing  in  these  films  are  all 
prominent  members  of  speaking  stage  productions.  Earn- 
est Truex,  Julia  Mills,  Charles  Grapewinn,  Charlotte,  the 
noted  skater,  and  Raymond  Hitchcock  are  among  some 
of  the  stars. 

Rex  Weber  is  devising  the  stories  as  well  as  direct- 
ing the  pictures.  His  success  can  be  seen  in  the  first 
two  productions,  "The  Garden  of  Allie"  featuring  Mr. 
and  Mrs.  Truex  and  their  two  children,  and  the  "Hawai- 
idiot,"  featuring  Charles  Grapewinn  and  Gretchen  Sher- 
man. 

"The  Garden  of  Allie"  is  a  humorous  story  of  how 
Allie  Smithers  decides  to  raise  vegetables  to  overcome 
the  H.  C.  of  L.  The  only  thing  he  succeeds  in  raising 
is  one  lone  bush  which  he  immediately  surrounds  with 
a  fence  and  tenderly  nurses.  His  efforts  at  gardening 
being  unsuccessful,  he  iays  in  a  store  of  canned  vege- 
tables. 

"Hawaiidiot"  tells  of  a  man  who  has  the  Hawaii  craze. 
His  actions,  entertainments  and  foods  are  all  Hawaiian 
flavored.  His  wife  decides  to  give  him  all  the  Hawaiian 
atmosphere  he  can  stand,  and  so  has  palm  trees  brought 
into  her  home  and  the  floor  strewn  with  sand.  She  garbs 
herself  in  the  costume  of  a  Hawaiian  maiden  and  takes 
ukulele  lessons  as  well  as  lessons  in  Hawaiian  dancing. 
The  atmosphere  proves  too  much  for  the  "Hawaiidiot" 
and  he  decides  that  America  is  good  enough  for  him. 

This  last  mentioned  production  is  really  better  than 
the  first  and  can  stand  on  its  merits.  And  when  one  con- 
siders that  the  Truex  travesty  was  made  in  four  and  one- 
half  hours,  its  merits  will  stand  out  even  better. 


Mary  McAlister  in 

"THE  UNEVEN  ROAD" 

Essanay  -  K-E-S-E  drama;  two  parts;  published  July  25 

As  a  whole   Up  to  standard 

Story   _  Appealing 

Star      Fine 

Support   Sufficient 

Settings   Appropriate 

Photography  Good 

"The  Uneven  Road"  is  equally  on  a  par  with  other 
productions  of  the  interesting  "Dq  Children  Count?"  se- 
ries. Mary  McAlister,  in  a  brilliant  manner,  displays  her 
versatility  as  a  child  star  and  her  work  registers  splen- 
didly. 

Ernest  Maupain,  John  Cossar  and  Jane  Thomas  sup- 
port Miss  McAlister. 

The  story:  Agnes  Carlson,  because  she  allows  curios- 
ity to  govern  her  life,  gets  into  all  sorts  of  trouble.  One 
day  in  her  ramblings,  she  ignites  some  chemical  and  the 
explosion  blinds  her.  An  operation  is  the  only  thing 
which  will  save  her.  Her  father,  who  has  gambled  away 
all  his  money,  is  driven  from  the  home  by  the  mother. 
When  the  mother  realizes  the  awfulness  of  her  child's 
blindness,  she  is  about  to  sell  herself  to  Carlson's  former 
employer,  when  Carlson  returns  with  enough  money  to 
pay  for  the  child's  operation. 


William  Russell  in 

"THE  MASKED  HEART" 

American-Mutual  drama;  five  parts;  published  July  2 

As  a  whole   Good 

Story   .....Interesting 

Star   _  _  Fine 

Support  Ample 

Settings   In  keeping 

Photography   Satisfying 

"The  Masked  Heart"  is  an  interesting  feature  with  a 
well  handled  story  and  should  appeal  to  all  audiences. 
The  work  of  William  Russell  is  especially  good.  So  with 
a  production  good  as  a  whole,  well  directed  and  a  strong 
star,  exhibitors  should  find  this  a  valuable  box  office 
feature. 


ONE  OF  BIG  SCENES  IN  "THE  MASKED  HEART,"  WILLIAM 
RUSSELL'S  LATEST  VEHICLE  (American-Mutual) 

A  new  vampire  in  the  person  of  Kathleen  Kirkham 
makes  her  debut  in  this  Russell  production,  and  she  ap- 
parently has  all  the  qualifications  of  a  real  vampire.  She, 
no  doubt,  will  win  the  hatred  of  audiences.  Francelia  Bil- 
lington  offers  Mr.  Russell  her  usual  good  support.  Wil- 
liam Conklin  and  Ashton  Dearholt  do  justice  to  their 
roles.  Edward  Sloman  is  responsible  for  the  excellent 
direction. 

The  story:  Philip  Greycourt,  a  bored  society  man, 
meets  Helene  Villiers,  the  wife  of  John  Villiers,  and  be- 
comes infatuated  with  her.  At  the  Villiers  country  home, 
Philip  visits  Mrs.  Villiers  in  her  sitting  room,  and  her 
husband,  returning  unexpectedly,  and  seeing  their  shadows 
on  the  window  shade,  rushes  up  to  the  room. 

Philip  flees  into  another  room  with  Catherine,  the  step- 
daughter of  Helene.  When  Villiers  finds  Philip  in  Cath- 
erine's room  he  forces  him  to  marry  Catherine.  Cather- 
ine, who  has  come  to  love  Philip,  is  delighted  and  after 
the  marriage  is  very  happy.  Before  long  Philip  finds 
himself  forgetting  Helene  and  loving  his  wife. 

John  Villiers  dies  suddenly  and  Helene  comes  to  visit 
the  Greycourts  to  awaken  the  flame  of  Philip's  infatua- 
tion. When  she  finds  that  she  is  not  successful,  she  tells 
Catherine  that  Philip  merely  married  her  to  save  her, 
Helene.  Catherine,  not  wishing  to  stand  between  Philip 
and  happiness,  leaves.  However,  Philip  follows  and  they 
are  happily  reconciled. 


Bemidji,  Minn. — The  Rex  Theater,  which  has  beer 
operated  by  E.  M.  Ney,  has  been  sold  to  A.  G.  Harris 
of  Moline,  111.,  who  has  taken  possession.  Mr.  Harris 
has  had  seven  years'  experience  in  the  motion  picture 

business. 


EXHIBITORS  HERALD 


27 


Billy  West  in 

"CUPID'S  RIVAL" 

ig-Bee  Film  Corporation  comedy;  two  parts;  published 
state  rights 

As  a  whole.    ~  Very  funny 

Story     _    Lively 

Star     Comical 

Settings       ....Suitable 

Photography       Good 

Billy  West  in  "Cupid's  Rival"  will  afford  an  audience 
]  any  good  laughs,  especially  those  who  like  slapstick 
jmedy.  A  mallet  is  brought  into  play  very  effectively, 
;  proved  by  the  unconsciousness  of  a  few  of  the  cast 
hich  includes  Leo  White,  Babe  Hardy,  Ethel  Burton, 
udd  Ross,  Ethelyn  Gibson  and  Florence  McLaughlin, 
he  story  is  one  that  will  please. 

The  story:  Billy  is  the  janitor  of  a  studio  apartment, 
te  is  ordered  by  Hyfligher,  a  rich  artist  in  the  building, 
>  bring  his  breakfast  to  him.  Residing  in  an  adjoining 
:udio  is  Daub,  a  poor  artist.  Daub  paints  the  picture  of 
>ough  for  the  landlord  in  lieu  of  the  rent.  Daub  sees  his 
weetheart  Ethel  entering  the  studio  of  Hyfligher.  He  is 
nraged  and  bursts  into  the  room  to  find  Ethel  stroking 
le  head  of  the  rich  artist.  Daub  seizes  a  painting  of 
".thel  and  smashes  Hyfligher  on  the  head  with  it.  Hy- 
igher  is  distracted,  for  the  day  of  the  exhibition  of  the 
ainting  is  near.  Meanwhile,  Mike  the  elevator  boy,  is 
hasing  a  mouse  through  the  building  and  the  chase  leads 
im  into  Daub's  studio,  where  the  mouse  runs  up  the  side 
f  the  painting  of  Dough.  Mike  has  a  club  with  which 
e  attempts  to  hit  the  mouse,  but  he  misses  and  hits  the 
•ortrait,  tearing  it.    He  is  horrified  at  what  he  has  done. 

Daub  enters  and  is  heart-broken.  Mike  scouts  the 
iea  of  dressing  up  as  the  landlord  and  taking  his  place 
n  the  frame.  At  the  exhibition  the  people  are  delighted 
ptfa  the  paintings  and  think  that  they  are  real.  Billy 
inds  out  the  ruse  and  when  he  sees  that  his  enemy  Mike 
s  sitting  in  the  frame  he  arms  himself  with  a  club  and 
hen  the  chase  begins.  The  guests  finally  catch  Billy  and 
nete  out  to  him  a  just  punishment. 


MYSTERIOUS  MISS  TERRY,"  STARRING 

BILLIE  BURKE,  IS  FIRST  FILM  FOR 

PARAMOUNT'S  NEW  "STAR  SERIES" 


"The  Mysterious  Miss  Terry,"  an  adaptation  of  Gelett 
Burgess'  story,  starring  Billie  Burke,  has  been  completed 
t  the  Famous  Players  studio  under  the  direction  of  J. 
earle  Dawley  and  is  to  be  the  first  of  Billie  Burke's  pro- 
ductions to  be  issued  by  Paramount  under  the  new  "Star 
eries"  of  selective  films. 

As  the  title  indicates,  "The  Mysterious  Miss  Terry"  is 
n  adventure  story  dealing  with  the  experiences  of  a  young 
ociety  girl  who  is  bored  with  the  circumstances  that  have 
urrounded  her  all  her  life  and  decides  to  take  matters 
nto  her  own  hands  by  dropping  out  of  society  and  living 
n  a  boarding  house.    She  is  known  merely  as  Miss  Terry 
and  is  the  subject  of  much  mystery  to  the  other  boarders 
because  of  her  gentle  insistance  upon  keeping  her  personal 
affairs  to  herself  despite  her  keen  interest  in  their  several 
fortunes. 

One  of  the  first  incidents  which  occurs  in  the  story  is 
the  robbing  of  a  deserted  city  home  by  this  girl  of 
mystery.  Her  delightful  personality  arouses  the  keen 
interest  of  three  young  bachelors  at  the  boarding  house 
whose  rivalry  for  her  affections  is  another  source  of  inter- 
est in  the  story. 

When  Miss  Terry  becomes  a  clerk  in  a  hardware  store 
and  is  again  involved  in  the  robbery  of  the  store,  the 
mystery  concerning  her  identity  becomes  unfathomable. 

The  cast  which  has  been  assembled  in  support  of  Miss 
Burke  includes  Thomas  Meighan,  Walter  Hiers,  Gerald 
O.  Smith,  George  A.  Wright  and  Bessie  Learn. 


Carlyle  Blackwell  and  June  Elvidge  in 

"THE  PRICE  OF  PRIDE" 

World  drama;  five  parts;  published  June  2 

As  a  whole  .   Entertaining 

Story   Interesting 

Stars   ....Well  cast 

Support   Plenty 

Settings   Appropriate 

Photography     Clear 

A  drama  that  will  without  doubt  appeal  to  the  greater 
majority  of  motion  picture  patrons  will  be  found  in  "The 
Price  of  Pride."  Exhibitors  should  find  it  a  good  box 
office  attraction,  since  it  has  been  well  handled  and  the 
story  is  one  of  marital  entanglements  which  are  always 
more  or  less  interesting. 

Carlyle  Blackwell  in  the  dual  role  of  half  brothers, 
present  two  distinct  characters  in  the  young  man  who 
has  been  well  reared  and  who  is  a  successful  mining  en- 
gineer, and  the  young  train  robber  who  has  had  no 
training  nor  any  mother  love  to  guide  him.  June  El- 
vidge, as  the  mother  of  the  train  robber;  does  some  good 
work.  Other  members  of  the  cast,  including  Frank  Mills, 
Evelyn  Greeley,  George  MacQuarrie,  Charles  Charles  and 
Pina  Nesbit,  are  good.  The  story  is  by  Milton  Nobles. 
Harley  Knoles  directed. 

The  story:  Nan  Westland  loves  Jeffrey  Black  but 
Jeffrey  loves  Madge,  his  wife,  and  has  no  thought  of  Nan. 
One  evening  Madge  finds  Nan  kissing  Jeffrey  and  she 
orders  both  from  her  home.  Jeffrey  goes  west  and  Nan 
accompanies  him.  A  little  son  is  born  and  Nan  begs  Jeffrey 
to  divorce  Madge  and  marry  her  for  the  sake  of  the  son, 
but  Jeffrey  refuses. 

The  son  of  Madge,  grown  up,  becomes  a  successful 
mining  engineer.  The  son  of  Nan,  whom  Nan  deserted 
to  marry  a  man  she  learned  to  love,  becomes  a  train 
robber.  There  is  a  striking  resemblance  between  the  two 
young  men  and  when  William  holds  up  the  train  on 
which  David's  sweetheart  is  en  route,  Kathleen  believes 
the  robber  to  be  David,  and  when  David  meets  her  at 
the  train  she  will  have  nothing  to  do  with  him. 

David  is  arrested  as  the  train  robber,  and  William, 
the  real  culprit  endeavors  to  escape.  He  is  fatally  shot 
and  as  death  draws  near,  he  confesses  to  the  crime. 
Kathleen  begs  David's  forgiveness. 


RIGHTS  TO  "BEWARE  OF  STRANGERS" 

IN  CANADA  BOUGHT  BY  MONARCH  CO. 


The  Canadian  rights  for  the  Selig  film  drama,  "Beware 
of  Strangers,"  have  been  purchased  by  the  Monarch  Film 
Company,  Limited.  This  company  outbid  several  other 
concerns  for  the  Dominion  rights  to  this  production  and 
the  Monarch  concern  expects  to  start  a  big  exploitation 
campaign  soon. 


"MY  MOTHER,"  FIVE-REEL  BLUEBIRD, 

FINISHED  BY  DIRECTOR  JULIAN 


Director  Rupert  Julian  practically  has  completed  E.  J. 
Clawson's  story,  "My  Mother,"  in  five  reels,  at  the  Blue- 
bird studios.  The  principal  roles  in  the  photoplay  are 
played  by  Julian,  Ruth  Clifford,  Ruby  La  Fayette  and 
Elsie  Jane  Wilson. 


O.  HENRY  FILM  SERIES  OF  SIXTEEN 

PLAYS  IS  EXTENDED  TO  TWENTY 


Owing  to  the  success  of  the  O.  Henry  two-reel  pic- 
tures, General  Film  announces,  the  series  of  sixteen  has 
been  increased  to  twenty.  Therefore,  instead  of  booking 
only  the  sixteen  subjects  of  these  Broadway  Star  features 
first  contracted  for,  exhibitors  all  over  the  country  will 
have  four  more  available  before  the  two-reel  series  is 
complete. 


EXHIBITORS  HERALD 


28 

Ernest  Maupain  in 

"WOULD  YOU  BELIEVE  IT?" 

Essanay  drama;  S.  T.  28  min.;  published  June  23 

As   a   whole   Pleasing 

Story   Light 

Star   _  Splendid 

Support  .   _  Well  Selected 

Settings   Suitable  • 

Photography   Agreeable 

While  there  isn't  very  much  to  the  story  of  ''W  ould 
You  Believe  It?"  it  works  into  an  entertaining  two-reel 
subject  and  spectators  should  find  it  a  pleasing  offering. 

The  cast  includes  Ernest  Maupain,  Grace  W  alsh,  Mark 
Ellison  and  Rodney  La  Rock. 

The  story:  Henry  Neville,  a  handsome  social  butter- 
fly, is  engaged  to  Eleanor  Cadman.  Eleanor  is  anxious 
to  meet  a  homely  man  who  is  a  genius.  She  does  in  the 
person  of  David  Lee,  who  is  the  inventor  of  a  storage 
battery. 


LEFT  TO  RIGHT — ERNEST  MAUPAIN,  MARK  ELLISTON  AND 
GRACE  WALSH  IN  SCENE  FROM  "WOULD  YOU 
BELIEVE    IT?"  (Essanay) 

Eleanor's  father,  demands  that  Neville  have  a  large 
sum  of  money  in  the  bank  before  he  can  marry  Eleanor. 
Lee  sells  his  invention  and  gets  just  the  sum  of  money 
that  Cadman  demands  Neville  have.  Neville  borrows  Lee's 
money  and  then  informs  Cadman  that  he  now  has  the 
required  sum.    Eleanor  and  Neville  are  married. 


AMERICAN  PRESS  HUMORISTS  WILL 

BE  ENTERTAINED  BY  GOLDWYN  CORP.; 

SCRIBES  TO  ENACT  FILM  IN  STUDIO 

When  the  American  Press  Humorists  gather  in  New 
York  during  the  week  beginning  June  25,  they  will  spend 
one  day  at  the  Goldwyn  studio  at  Fort  Lee,  N.  J.  A  com- 
mittee of  five  women  will  have  charge  of  the  program  at 
the  studio.  These  women  are  Mae  Marsh,  Madge  Ken- 
nedy and  Jane  Cowl,  stars  in  Goldwyn  pictures;  Mrs. 
Elizabeth  Sears,  editor  of  Film  Fun,  and  Miss  Miriam 
Teichner  of  the  New  York  Globe. 

About  200  of  America's  best  known  newspaper  men 
will  make  the  trip  to  Fort  Lee  and  inspect  screen  dramas 
in  the  process  of  making.  In  addition  to  beholding  Madge 
Kennedy,  Mae  Marsh  and  Jane  Cowl  working  before  the 
camera,  the  humorists  will  also  have  a  fling  at  celluloid 
artistry  themselves.  Don  Marquis,  of  the  New  York 
Evening  Sun,  and  Roy  K.  Moulton,  of  the  New  York 
Evening  Mail,  have  promised  to  deliver  a  scenario  which 
it  is  expressly  stipulated  the  humorists  must  act,  direct 
and  photograph. 


George  Fawcett  in 

"TRIALS  AND  TRIBULATIONS" 

Selig-General  comedy;  two  parts 


As  a  whole    Good 

Story     _  Humorous 

Star     Fine 

Support   _    Ample 

Settings     ....Faithful 

Photography      Clear 


"Trials  and  Tribulations"  is  an  entertaining  and  humor- 
ous offering  that  should  please  most  picture  patrons.  It 
will  be  published  on  the  General  Film  program. 


A  SCENE  FROM  "TRIALS  AND  TRIBULATIONS,"  FEATURING 
VIVIAN  REED  AND  GEORGE  FAWCETT 

George  Fawcett  is  well  cast  and  should  win  the 
approval  and  admiration  of  audiences.  Vivian  Reed  offers 
him  good  support. 

The  story:  Father  does  not  approve  of  his  daughter 
marrying  the  man  of  her  choice,  so  the  young  couple 
decide  to  elope.  Now,  father,  who  is  a  widower,  is  also 
planning  to  elope  with  a  young  woman  of  whom  daughter 
does  not  approve.  Complications  arise  when  they  both 
arrive  at  the  house  of  the  minister  and  after  much  discus- 
sion the  minister  performs  a  double  ceremony. 


MASTER  DRAMA  FEATURES  RECEIVES 

INQUIRIES  FOR  STATE  RIGHTS  AFTER 

SHOWING  OF  "WHO'S  YOUR  NEIGHBOR?" 


The  Master  Drama  Features,  Inc.,  announces  a  large 
number  of  inquiries  from  state  rights  purchasers  after  the 
successful  private  showing  of  their  moral  propaganda 
spectacle,  "Who's  Your  Neighbor?"  last  week  before  an 
invited  audience  at  trie  Broadway  Theater,  New  York  City. 

Arrangements  are  under  way  for  its  presentation  in  a 
New  York  theater,  announcement  of  which  will  be  made 
in  the  near  future. 

"We  have  felt  all  along  that  in  presenting  a  subject 
such  as  contained  in  this  production,"  said  one  of  the  offi- 
cials, "that  we  have  something  that  will  not  only  enter- 
tain the  motion  picture  patrons,  but  will  also  make  them 
think  in  'Who's  Your  Neighbor?'  It  has  been  a  great 
pleasure  to  us  to  learn  of  the  encouraging  manner  in 
which  this  production  has  been  received  by  the  motion 
picture  critics,  most  of  whom  have  acknowledged  this 
production  of  exceptional  value,  not  only  for  the  state 
rights  exhibitor,  but  also  for  the  moral  that  it  teaches." 


Philadelphia. — The  motion  picture  theater  at  425  South 
street  known  as  the  Model  has  been  sold  by  Max  Deutsch 
to  William  Cohen. 


WHOLESOME  FILM  CORP.  TO  GIVE  PUBLIC  IDEAL  PLAYS 


Pictures  to  Appear  on  MarKet  About  Septem- 
ber 1  Will  Be  Adapted  from  Clean  Literary 
Worhs  and  Will  Feature  Authors,  Not  Stars 


By  M.  J.  WEISFELDT  * 


Leading  psychologists  and  other  authorities  on  the 
subject  are  responsible  for  some  astonishing  deductions 
which  can  be  made  relative  to  the  motion  picture  industry, 
what  part  it  is  playing  and  will  play  in  the  educational 
development  of  the  younger  generation. 

Prior  to  the  advent  of  motion  pictures  into  his  daily 
life,  the  short-trousered  youngster  was  absorbed  in  story 
books  of  fact  and  fiction,  which  kept  his  imagination 
active  and  his  brain  busy.  The  youngster's  liking  for 
books  developed  him  along  wholesome  lines,  and  at  the 
age  of  twenty-one  the  average  boy,  or  girl,  has  reached 
a  point  of  fairly  good  knowledge  of  the  best  authors  and 
their  works. 

Xow,  however,  the  motion  picture  theater  has 
thoroughly  insnared  the  sane  youngster,  and  he  or  she 
finds  little  time  to  read  books.  Figures  show  that  a 
far  smaller  percentage  of  boys  and  girls  today  possess 
public  library  cards  than  two  decades  ago.  before  the 
motion  picture  became  a  staple.  Nowadays  they  uncon- 
sciously depend  upon  the  motion  picture  for  development 
of  imagination. 

Presents  Appalling  Features 

This  situation  presents  appalling  features,  the  greatest 
of  which  is  the  fact  that  quite  a  few  of  motion  picture 
productions  today  are  morbid,  risque  and  wholly  bad  for 
the  young  idea.  Thus  we  find  the  youth  whose  mind 
and  imagination  are  being  developed  by  motion  pictures, 
becoming  enthused  over  the  seductive  vampirings  of  a 
certain  actress,  or  becoming  a  lover  of  the  morbid,  sen- 
sational drama.  Rather  than  developing  a  liking  for  the 
works  of  a  certain  author,  the  youth  is  developing  a  lik- 
ing for  a  certain  so-called  star. 

The  logical  future  of  the  motion  picture  is  not  to  be 
the  purveyor  of  erudite  plays  for  the  sophisticated  few, 
nor  morbid  drama  for  the  lovers  of  sensationalism,  but 
to  be  the  purveyor  of  clean,  wholesome  pictures  to  that 
vast  army  of  amusement  seekers  whose  own  lives  and 
the  lives  of  their  children  are  tempered  by  the  dictates 
of  decency — those  who  will  not  tolerate  filth  in  whatever 
form  it  may  be  presented. 

This  is  entirely  in  accord  with  the  idea  of  Wholesome 
Films.  When  its  pictures  appear  on  the  market  about 
September  1,  the  author  of  the  story,  be  it  Dickens,  Ste- 
vens, Rex  Beach,  Clara  E.  Laughlin  or  others  will  be 
featured  instead  of  the  so-called  star.  It  will  be  the 
author  that  will  be  identified  with  the  story  rather  than 
a  certain  actor  or  actress. 

Will  Take  Place  of  Story  Books 

The  advantage  of  a  policy  like  this  can  instantly  be 
appreciated.  The  screen  will  present  the  works  of  good 
authors  whose  wholesome  stories  are  and  will  be  the 
kinds  that  will  develop  the  minds  and  imagination  of 
children  along  the  proper  lines.  Wholesome  pictures 
will  adequately  take  the  place  of  story  books  of  fact 
and  fiction.  While  the  youth  is  being  wholesomely 
developed  he  cannot  help  but  acquire  a  certain  literary 
education  which  will  stand  him  in  good  stead  throughout 
his  life. 

In  this  way  Wholesome  Films  Corporation  is  decidedly 


*  General  Manager  of  Wholesome  Films  Corporation. 


different  from  any  of  the  producing  companies  now  en- 
gaged in  the  production  of  motion  pictures. 

Figures  prove  that  one  in  ten  persons  finds  time  to 
do  any  considerable  amount  of  reading.  The  other  nine 
depend  upon  motion  pictures  to  a  great  extent,  for  the 
stories  of  love,  romance  and  adventure  with  which  the 
human  mind  likes  to  beguile  hours.  These  figures  show 
that  Wholesome  Films  will  fill  a  long-felt  want  and 
that  the  demand  for  them  among  motion  picture  patrons 
will  be  large. 

To  Use  Good  Literature 

\\  holesome  Films  will  bring  to  the  screen,  stories 
that  have  won  literary  recognition.  It  will  be  presented 
in  such  a  way  that  the  motion  picture  audiences  will 
gain  from  the  picture,  the  same  impression  and  cultivation 
of  mind,  as  though  each  person  in  the  audience  had 
read  the  book  or  the  story-  The  question,  "Have  you 
read  the  book?"  can  be  affirmatively  answered  by  the  one 
who  has  seen  the  picture. 

Thus  it  will  be  possible  through  the  Wholesome  idea 
for  a  person,  young  or  old,  to  acquire  the  same  know- 
ledge and  impressions  in  an  evening  or  afternoon  at  the 
theater  that  in  reading  would  take  weeks  perhaps. 


"LIVE  WIRE  TIP"  OF  MINISTER  LEADS 

TO  HISTORIC  FEATURES  SHOWING  OF 

"CHRISTUS"  FILM  TO  "YOUNG  AMERICA" 


It  is  not  often  that  a  clergyman  volunteers  a  sugges- 
tion for  the  exploitation  of  a  motion  picture — and  still 
less  often,  perhaps,  would  a  clergyman's  suggestion  class 
as  a  "live  wire  tip"  in  the  picture  industry. 

It  remains,  however,  for  Rev.  William  Carter,  D.  D., 
pastor  of  the  Throop  Avenue  Presbyterian  church  in 
Brooklyn  to  give  Historic  Features,  Inc.,  owners  of  the 
American  rights  of  "Christus,"  a  suggestion  which  has 
appealed  strongly  to  them,  both  as  a  means  of  promoting 
the  picture  and  of  "doing  their  bit"  for  Uncle  Sam. 
Inspired  Men  at  Front 

Dr.  Carter  is  a  director  of  the  church  and  the  School 
Social  Service  Bureau,  which  is  interested  in  educational 
and  uplift  work  through  motion  pictures.  A  close  friend 
of  his  was  in  France,  several  months  ago,  when  "Christus." 
playing  at  one  of  the  largest  theaters  in  Paris,  was  ex- 
hibited, under  the  auspices  of  a  special  committee,  just 
behind  the  battle  lines  to  soldiers,  wounded  or  on  fur- 
lough. The  effect  of  the  picture  as  narrated  to  Dr.  Carter 
was"  to  inspire  every  man  who  saw  it  with  a  higher  pa- 
triotism and  with  fresh  courage  to  face  death  for  a  right- 
eous cause. 

"Every  boy  in  our  army  and  navy  training  schools, 
every  boy  scout,  every  lad  is  military  school  or  high  school 
should  see  your  picture,"  wrote  Dr.  Carter  to  Historic 
Features.  "It  will  inspire  them  to  fill  watever  place  may 
be  theirs,  now  or  in  the  future,  in  the  service  of  their 
country  as  nothing  else  can." 

"Young  America"  to  See  Film 

As  a  result  of  Dr.  Carter's  recommendation,  Historic 
Features  now  is  arranging  for  the  showing  to  "Young 
■America"  of  the  photodrama  which  inspired  the  soldiers 
of  France  with  a  higher  sen.se  of  patriotism  than  could, 
perhaps,  have  come  to  them  in  any  other  way. 


30 


EXHIBITORS  HERALD 


MARY  MAC  LAREN  IN  "PLOW  WOMAN," 

A  BLUEBIRD  PRODUCTION,  LEADS 

UNIVERSAL  PROGRAM  FOR  JULY  2 


Mary  MacLaren  is  the  star  in  the  Butterfly  picture, 
"The  Plow  Woman,"  which  heads  the  Universal  .program 
for  the  week  of  July  2.  "The  Plow  Woman"  is  a  film 
version  of  the  novel  by  Eleanor  Gates  and  was  put  in 
scenario  form  by  J.  Grubb  Alexander  and  produced  under 
the  direction  of  Charles  Swickard. 

In  the  cast  supporting  the  star  are  Eddie  Polo,  Kings- 
ley  Benedict,  Harry  De  More,  L.  C.  Shumway  and  others. 
"The  Plow  Woman"  will  be  issued  Monday,  July  2.  On 
the  same  day  will  appear  the  Xestor  Comedy,  "Poor 
Peter  Pious,"  with  Eddie  Lyons,  Lee  Moran  and  Edith 
Roberts. 

Military  Drama  July  3 

The  feature  for  Tuesday,  July  3,  is  the  Gold  Seal 
three  part  military  drama,  "A  Young  Patriot,"  with 
Mignon  Anderson  in  the  leading  role.  Supporting  Miss 
Anderson  are  such  well  known  screen  favorites  as  J. 
Morris  Foster,  Charles  Mailes  and  Roy  Stewart.  The 
Victor  comedy,  "Not  Too  Thin  to  Fight,"  starring  Eileen 
Sedgwick,  is  the  other  film  for  this  day. 

The  chief  offering  for  July  4  will  be  the  two-reel  L- Ko 
comedy,  "Bombs  and  Bandits."  The  regular  issue  of  the 
Universal  Animated  Weekly  also  will  appear  this  day. 

"Seeds  of  Redemption,"  a  two-reel  society  drama,  will 
be  issued  under  the  Rex  brand  Thursday,  July  5.  Claire 
Alersereau,  sister  of  Violet  Mersereau,  has  the  leading 
role  in  this  picture.  The  Victor  comedy,  "Daredevil  Dan," 
featuring  Ruth  Stonehouse,  also  will  appear  Thursday. 

Lyons  and  Moran  Appear  July  6 

Eddie  Lyons  and  Lee  Moran  appear  in  the  principal 
roles  in  a  two-reel  Nestor  comedy,  "Five  Little  Widows," 
which  is  presented  Friday,  July  6.  The  weekly  issue  of 
the  Universal  Screen  Magazine  also  is  to  be  issued  this 
day. 

The  chief  offering  for  Saturday,  July  7,  is  the  Bison 
two-reel  western  drama,  "The  Wrong  Man,"  with  Harry 
Carey  in  the  leading  role,  supported  by  Fritzie  Ridgeway. 
This  is  a  story  of  adventure,  written  by  N.  P.  Oakes 
and  directed  by  Fred  Kelsey.  Other  Saturday  films  are 
the  Joker  comedy,  "The  Twitching  Hour,"  with  Gale 
Henry  and  Milton  Sims,  and  the  Universal  special,  Uni- 
versal Current  Events. 

The  Imp  drama,  "The  Girl  in  the  Limousine,"  featur- 
ing Molly  Malone  and  Lee  Hill,  will  appear  Sunday,  July 
8.  The  other  films  are  the  Powers  "China  Awakened," 
a  Hy  Mayer  travelogue,  and  the  Big  U  drama,  "The 
Mad  Stampede,"  with  Jane  Bernoudy. 

During  the  week  the  second  episode  of  "The  Gray 
Ghost,"  the  mystery  serial  founded  on  the  Saturday  Eve- 
ning Post  story,  "Loot,"  by  Arthur  Somers  Roche,  will 
be  published.  The  title  of  the  second  episode  is  "The 
Mysterious  Message." 


"BRAND  OF  SATAN"  IS  CURRENT  WORLD 

FILM  WHICH  STARS  MONTAGU  LOVE 


"The  Brand  of  Satan"  is  the  current  World-Picture 
Brady-inade,  in  which  Montagu  Love  stars.  The  story  is 
laid  in  Paris,  partly  in  surroundings  of  luxury  and  partly 
in  the  underground  dives  which  are  the  resort  of  criminals 
of  the  most  degraded  kind.  The  principal  personage  has 
inherited  a  criminal  taint  from  his  father,  an  escaped  mur- 
derer, and  this  supplies  the  singularly  strong  psychologi- 
cal interest  of  the  drama. 


Edina,  Mo. — Pete  Campbell  of  Memphis,  Mo.,  owner 
of  the  New  Theater  in  Osceola,  la.,  has  purchased  the 
Electric  Dome  Theater  and  will  make  alterations. 


WM.  RUSSELL  IN  "THE  MASKED  HEART" 

IS  MUTUAL  FEATURE  FOR  JULY  2 


! 


William  Russell  is  the  featured  star  on  the  Mutual 
schedule  for  July  2.    Mr.  Russell  will  appear  in  The 
Masked  Heart,"  a  story  of  love  and  intrigue,  in  whic 
he  is  a  blase  society  man  who  is  bored  by  his  easy  viol 
tories  over  women  and  goes  in  quest  of  an  elusive  woman. 

The  other  principals  in  the  cast  are  Francelia  Billing- 
ton,  Kathleen  Kirkham,  William  Conklin  and  Ashton 
Dearholt. 

"The  Road  Wreckers"  is  the  title  of  the*  thirteenth 
chapter  of  "The  Railroad  Raiders,"  featuring  Helen 
Holmes,  which  also  is  scheduled  for  July  2.  A  spectacular 
smashup  between  a  passenger  train  and  a  freight  makes 
the  big  thrill  of  the  chapter. 

"Mutual  Tours  Around  the  World,"  ready  July  3,  show 
Bizerta,  Tunis,  a  French  naval  port,  and  Sydney,  the 
capital  of  New  South  Wales,  Australia. 

On  this  date  also  comes  the  La  Salle  comedy,  "The 
Girl  in  the  Frame,"  in  which  Jean  Otto  is  the  principal 
player. 

Mutual  Weekly,  with  its  many  news  topics  and  pa- 
triotic features,  will  be  ready  for  the  public  July  4. 

The  Cub  comedy  of  the  week,  with  George  Ovey 
in  the  lead,  is  "Jerry's  Gentle  Nursing,"  to  be  issued 
July  5,  in  which  Jerry  takes  care  of  a  gouty  invalid. 

"Reel  Life,"  to  be  issued  July  5,  is  made  up  of  six 
subjects — Making  Jewelry  at  Home,  Berry  Pickers  of 
the  South,  Toys  of  Wartime,  Making  Real  Men,  The 
Army  System,  Animated  Drawings  from  Life — A  Saving 
Grace  and  Hands  Up. 

The  sixteenth  and  last  chapter  of  the  "Jimmie  Dale, 
Alias  the  Grey  Seal,"  series  comes  to  the  screen  on  July 
6.  This  is  entitled  "The  Victory"  and  E.  K.  Lincoln 
has  the  lead. 


BEAUTIFUL  AND  HISTORIC  PLACES 

OF  HAVANA,  CUBA,  ARE  IN  GAUMONT 

FILM  TO  BE  PUBLISHED  JULY  10 


So  much  appears  in  newspapers  and  magazines  from  I 
time  to  time  about  Havana,  Cuba,  that  patrons  of  motion  | 
picture  theaters  will  welcome  the  views  of  that  city  which 
Gaumont  will  present  through  Mutual  in  "Tours  Around 
the  World,"  No.  38,  to  be  issued  July  10.  The  film  will 
show  this  lovely  city  of  the  tropics,  which  is  the  metrop- 
olis of  the  West  Indies.  The  Gaumont  cameraman  has 
been  thorough  in  photographing  the  beautiful  and  historic 
places,  and  Havana  is  rich  in  both.  On  the  same  reel 
are  pictures  of  a  number  of  cities  along  the  Nile.  These 
give  an  excellent  idea  of  life  in  Egypt  as  it  has  been  lived 
for  thousands  of  years. 

The  second  Gaumont  film  of  the  week  is  the  Mutual 
Weekly,  which  appears  July  11.  This  is  No.  132.  It  will 
contain  latest  news  caught  by  the  motion  picture  camera 
all  over  the  world. 

Gaumont's  "Reel  Life"  reaches  the  screen  July  12. 
This  issue,  No.  63,  will  entertain  with  pictures  of  Amer- 
ica's Civil  War  submarine.  Strictly  speaking,  this  may 
not  be  the  first  submarine,  since  there  were  previous 
attempts  that  are  chronicled  as  memories  of  American 
ingenuity,  but  certainly  this  is  the  first  practical  submarine 
to  be  used  in  war.  It  was  built  early  in  the  war,  sunk  in 
1862  to  escape  capture  by  Admiral  Farragut,  and  raised  in 
1885.  While  it  itself  did  no  damage,  others  of  the  same 
type  were  more  successful. 

On  the  same  reel  appear  "A  Square  Deal  for  the  Baby,' 
the  story  in  pictures  of  how  settlement  workers  teach 
mothers  to  take  care  of  their  infants;  "Whale  Meat,' 
"Camp  Fire  Signal  Girls"  and  two  animations  from  "Life' 
in  the  exclusive  Gaumont  series  taken  from  pictured  joke.< 
in  this  magazine. 


This  is  an  Open  Forum 
for  the  trade,  where  all 
persons  in  the  industry — 
especially  exhibitors — 
have  an  opportunity  to 
register  suggestions  or 
complaints.  Every  signed 
communication  will  re- 
ceive careful  attention. 


The  Voice  of  The  Trade 


"Whatever  You  Want 
To  Know" — For  any  in- 
formation you  may  re- 
quire about  films,  theater 
accessories  or  any  motion 
picture  subject,  write 
this  department.  Your 
inquiries  will  be  an- 
swered below,  or  by  let- 
ter if  of  a  private  nature. 


MOTION  PICTURES  IN  "NATURAL"  COLORS 

[To  the  "Exhibitors  Herald"]: 

The  letter  on  this  subject  which  I  sent  you  March 
last,  and  which  you  kindly  published,  has  elicited  some 
comments  on  both  sides  of  the  Atlantic,  to  which  I  will 
be  glad  if  you  will  allow  me  to  refer  in  general  terms. 

In  reply  to  the  question  whether  I  had  ever  seen  a 
demonstration  of  Gaumont's  Chronochrome  process:  I 
was  present  at  a  public  showing  of  the  pictures  at  the 
Thirty-ninth  Street  Theater,  New  York,  in  June,  1913. 
I  saw  Mr.  Friese  Greene's  early  results  at  Brighton  in 
1906;  the  Urban  results  in  New  York,  1909;  Prizma  in 
New  York,  1917.  At  least  one  other  "natural"  color 
process  is  imminent  and  I  will  not  miss  seeing  the  re- 
sults if  they  are  publicly  shown. 

The  Hochstetter  and  Pathe  pictures  have  also  come 
under  my  notice  from  time  to  time,  and  I  have  been 
askeu  during  my  nine  and  a  half  years'  residence  in  New 
York  to  pass  upon  the  practicability  of  at  least  a  dozen 
processes  which  only  needed  capital  for  their  exploita- 
tion. 

Eastman  Gets  Gaumont  Process 

The  Gaumont  process,  I  am  informed,  has  been  ac- 
quired by  the  Eastman  Company.  Why  is  it  not  being 
exploited?  There  are  at  present  no  Urban  results  being 
shown.  Why?  Kinemacolor  is  inactive;  so,  apparently, 
is  Prizma.  Why? 

•  The  Pathe  and  Hochstetter  pictures  that  I  have  seen 
always  pleased  movie  audiences.  A  London  critic,  is 
alone,  I  think,  in  calling  them  "horrors"  and  "hideous." 
Some  of  the  tinted  and  toned  films  that  are  produced 
are  charming.  The  11,000  feet  of  "Cabiria,"  for  which 
I  wrote  much  publicity,  did  not  have  a  single  foot  of 
plain  film.  With  Mr.  Ince's  "Civilization,"  about  which 
I  also  wrote  a  great  deal,  some  agreeable  effects  were 
produced  from  sheets  of  "blue"  and  "red"  gelatine  suit- 
ably placed  in  the  projection  system.  And  here  in  New 
York  a  few  years  ago  I  saw  some  colored  movies,  made 
by  simply  painting  the  positive  with  consecutive  bands  of 
"red,"  "yellow"  and  "blue"  pigments  which  in  my  opin- 
ion were  neither  hideous  nor  horrid. 

Physicist  Could  Define  Principles 

On  a  future  occasion  I  hope  with  your  permission 
to  submit  some  observations  on  the  ideal  process,  based 
on  principles  which  do  not  appear  to  be  obvious  to  the 
above  named  experimentalists.  I  hinted  at  these  prin- 
ciples in  my  first  letter,  which,  though  frankly  provoca- 
tive, quite  failed  to  elicit  a  rejoinder  from  practical  color 
Kinematographers,  or  scientific  authorities  of  standing. 
An  intelligent  modern  physicist  could,  I  think,  readily  de- 
fine the  principles  that  are  essential  to  success;  but  so 
far  the  problem  has  only  attracted  the  attention  of 
'empirics  and  trial  and  error  workers. 

For  the  information  of  a  correspondent:  It  is  im- 
possible to  produce  stereoscopic  effects  on  the  screen 
without  the  use  of  occulars  and  the  latter  necessarily  cut 
off  so  much  light  that  the  results  if  obtained  would  be 
intolerable  to  an  audience.  This  was  the  case  with  Ander- 
son's method  with  still  transparencies,  shown  before  the 
Photographic  Society  in,  I  think,  1893. 

A  great  deal  of  my  time  in  New  York  since  1908  has 
been  passed  in  motion  picture  laboratories.  Between  the 
years  1896  and  1905  in  London  I  did  practical  work  in 
then  available  movie  plants.    At  the  moment  of  writing 


I  am  vitally  interested  in  the  production  and  distribution 
of  motion  pictures — a  fact  which  should  demolish  an 
apparent  impression  that  hvpochondriasis  inspired  mv  first 
letter.  THOMAS  BEDDIXG, 

62  West  70th  St.,  New  York. 


[To  the  "Exhibitors  Herald"] : 

I  believe  there  has  been  a  government  ban  placed  upon 
certain  films  dealing  with  war  or  upon  war  subjects. 

Will  you  please  write  stating  whether  or  not  "War 
Brides"  is  affected  by  this  ruling?  I  contracted  for  this 
feature  some  months  ago,  but  want  to  make  no  mistake 
in  showing  it. 

Your  attention  to  this  request  will  be  greatly  appre- 
ciated. 

W.  F.  LINDSEY, 

Idle  Hour  Theater, 

Leon,  Iowa. 


Reply:  In  reply  to  your  inquiry  of  23rd  inst.,  relative 
to  a  government  ban  upon  certain  films  dealing  with  war 
and  war  subjects,  the  "Herald"  is  informed  by  the  United 
States  district  attorney  that  the  government  has  taken  no 
action  against  the.  showing  of  war  films,  further  than  to 
publish  requests  to  producers  not  to  exploit  pictures  which 
would  in  any  way  discourage  or  retard  enlistment.  The 
United  States  district  attorney's  office  advises  us  it  is  a 
matter  that  is  up  to  the  local  authorities  in  each  city  or 
state. 

It  might  be  well  for  you  to  inquire  from  the  city  or 
state  authorities  as  to  whether  or  not  there  are  any  objec- 
tions to  the  showing  of  "War  Brides."  The  "Herald" 
understands  the  showing  of  this  picture  was  restricted  in 
the  state  of  Pennsvlvania. 


'MAE  MARSH  DAY"  AT  CHICAGO  EXPO 

IS  SCHEDULED  SATURDAY,  JULY  14 


Goldwyn  Pictures  Corporation  has  won  the  honor  of 
opening  the  annual  exposition  of  the  Motion  Picture 
Exhibitors'  League,  to  be  held  in  the  Coliseum,  Chicago, 
beginning  Saturday,  July  14. 

The  first  day  of  the  convention  will  be  known  and 
advertised  as  "Mae  Marsh  Day."  Miss  Marsh  will  ar- 
rive in  Chicago  on  the  morning  of  the  14th,  accompanied 
by  Samuel  Goldfish  and  other  officers  of  the  Goldwyn 
organization. 

Hugo  Ballin  and  William  H.  Cotton,  Goldwyn's  artist- 
specialists,  and  Herbert  Messmore,  scenic  constructor  and 
technical  director,  are  building  and  designing  special  set- 
tings for  the  Goldwyn  booths  at  the  Coliseum,  and  will 
journey  to  Chicago  to  erect  them. 

A  late  cable  from  Mary  Garden,  now  in  Paris,  brings 
the  information  that  she  may  arrive  in  America  a  day 
or  two  after  the  Chicago  exposition  has  opened,  but  she 
gives  the  assurance  that  she,  too,  will  journey  to  Chi- 
cago to  appear  at  the  exposition  during  the  following 
week,  as  the  closing  day  comes  July  22. 

F.  M.  Brdckell,  manager  of  Goldwyn's  Chicago  offices, 
will  be  in  active  charge  of  this  company's  Coliseum  ex- 
hibit and  handle  the  local  arrangements  for  Miss  Marsh's 
appearance. 


32 


EXHIBITORS  HERALD 


"SEVEN  KEYS  TO  BALDPATE"  WITH  GEO.  M.  COHAN, 
TO  HAVE  COLLECTION  OF  ESTABLISHED  PLAYERS 


Anna  Nilsson,  Mrs.  De  Wolf  Hopper,  Joseph  Hopper,  Russell  Bassett 
and  Others  Support  Star  in  Film  Adapted 
from  Stage  Success 


One  of  the  features  of  George  M. 
Cohan's  Artcraft  picture,  "Seven  Keys 
to  Baldpate,"  adapted  from  his  popu- 
lar Broadway  stage  success  and  now 
being  produced,  is  the  capable  sup- 
porting cast,  which  includes  many 
well  known  artists  of  the  screen  and 
stage.-  In  selecting  the  members  of 
the  cast  for  the  new  Cohan  subject, 
Director  Hugh  Ford  took  unusual 
care,  with  the  result  that  he  has  as- 
sembled a  notable  collection  of  estab- 
lished players. 

Anna  Nilsson  in  Big  Role 

Appearing  opposite  the  popular  ac- 
tor-author-producer in  his  second 
Artcraft  offering  is  Anna  Nilsson,  the 
well  known  film  actress,  whose  six 
years  before  the  camera  has  given 
her  wide  experience  and  popularity. 
Miss  Nilsson's  prominent  work  in 
"Shenandoah,"  "Regeneration,"  the 
"Who's  Guilty"  serial  and  other  suc- 
cessful film  subjects  will  be  remem- 
bered by  many  patrons  of  the  screen. 
In  the  leading  role  of  the  supporting 
cast  Miss  Nilsson  should  appear  to 
particular  advantage. 


In  the  role  of  Myra  Thornhill,  an- 
other part  which  attracted  wide  at- 
tention on  the  stage,  is  Mrs.  De  Wolf 
Hopper,  popularly  known  as  Elda 
Furry.  Mrs.  Hopper's  work  for  va- 
rious big  producers  has  made  her  a 
favorite  among  the  film  public,  her 
most  recent  portrayal  being  featured 
with  that  of  Wilfred  Lucas  in  "The 
Food  Gamblers." 

Other  Well  Known  Players 

Corene  Uzzell,  whose  work  under 
the  Famous  Players,  Pathe,  Essanay 
and  Mirror  trade  marks  will  be  well 
remembered,  is  entrusted  with  the 
part  of  Mrs.  Norton,  another  feature 
character.  Miss  Uzzell's  last  appear- 
ance on  the  screen  in  "On  Trial"  add- 
ed greatly  to  her  wide  prestige  as  a 
film  artist.  Joe  Smiley,  who  appeared 
in  Mr.  Cohan's  initial  picture,  "Broad- 
way Jones,"  again  plays  in  support 
of  Cohan  in  this  production. 

Other  players  in  this  picture  are  G. 
Warren  Cook,  who  appeared  under 
the  Artcraft  banner  once  before  in 
the  Mary  Pickford  picture,  "The 
Pride  of  the  Clan";  Armand  Cortes, 


who  played  under  practically  every 
prominent  management  both  on  the 
screen  and  the  stage;  Carlton  Macy, 
who  originated  the  role  in  which  he 
appears  in  the  screen  version  of  this 
story,  on  the  stage;  Eric  Hudson, 
whose  work  with  many  of  the  big 
film  producers  is  well  known;  Paul 
Everton,  Frank  Losee  and  Purnell 
Pratt. 


HEADQUARTERS  FOR 

CONVENTION  MEN  IN 

"LOOP"  IS  SELECTED 

While  the  Exhibitors'  League  Ex- 
position and  Convention,  scheduled 
for  July  14  to  22,  will  be  held  in  the 
Coliseum,  in  Chicago,  the  New  Morri- 
son Hotel  on  Madison  street  in  the 
heart  of  the  "loop"  district  has  been 
selected  this  year  as  the  central  head- 
quarters for  delegates  and  exhibitors. 

The  big  annual  banquet,  it  is  an- 
nounced, will  be  held  in  the  banquet 
hall  of  the  hotel  Wednesday  .night, 
July  18.  Preparations  already  have 
been  made  to  accommodate  1,500 
persons. 

In  the  new  ball  room,  the  Reel 
Fellows'  Club,  of  Chicago,  will  hold 
their  ball.  The  grand  march  will  be 
led  by  a  noted  motion  picture  actor 
and  a  leading  lady. 

During  the  convention  week  a 
tally-ho  drawn  by  six  horses  will  be 
placed  at  the  disposal  of  exhibitors 
and  delegates  in  which  to  carry  them 
to  and  from  the  Coliseum  and  "loop" 
headquarters. 

The  festivities  of  the  exposition 
and  convention  will  terminate,  it  is 
announced,  Friday  night,  July  20, 
when  the  Terrace  Garden  at  the  New 
Morrison  Hotel  will  be  reserved  en- 
tirely for  the  entertainment  of  ex- 
hibitors and  the  trade  in  general. 


"THE  GARDEN  OF  ALLAH" 
RIGHTS  SOLD  IN  NEW 

TERRITORIES  BY  SELIG 

The  Selig  Polyscope  Company  an- 
nounces additional  sales  of  territorial 
rights  for  "The  Garden  of  Allah,"  the 
Selig  drama,  written  by  Robert 
Hichens  and  featuring  Helen  Ware 
supported  by  Thomas  Santschi.  The 
Hy-Art  Masterplays  Company,  Penn 
avenue,  at  Twenty-first  street,  Wash- 
ington, D.  C,  recently  closed  a  deal 
for  the  rights  for  Maryland,  District 
of  Columbia,  Delaware,  Virginia  and 
North  Carolina. 

The  A.  G.  Fontana  Productions, 
Inc.,  1225  Vine  street,  Philadelphia, 
Pa.,  has  purchased  "The  Garden  of 
Allah"  rights  for  western  Pennsyl- 
vania and  for  West  Virginia. 


GEO.  M.  COHAN  PRESENTS  AMBULANCE  DONATED  BY  HIRAM 
ABRAMS  TO  AID  RUSSIANS 


COHAN  AND  STUDIO  MANAGER  AL  KAUFMAN   ARE   SEEN   IN  FOREGROUND 
DURING  PRESENTATION  OF  MACHINE  DONATED  BY  MR.  ABRAMS 
TO  AMERICAN  AMBULANCE  IN  RUSSIA  (Artcraft) 


EXHIBITORS  HERALD 


33 


THE  FILM  STOCK  MARKET 

By  Paul  H.  Davis  &  Company 

Chicago 


Bid  Asked 

American  Film  Company                                65  70 

Lincoln  Film  Corporation,  Pfd                        90  100 

Lone  Star  Corporation,  Pfd                             98  100 

Lone  Star  Corporation,  Com                           26  28 

Mutual  Film  Corporation,  Com                       16  18 

Mutual  Film  Corporation,  Pfd                         21  24 

New  York  Motion  Picture  Corporation           68  72 

Xorth  American  Corporation,  Com   25 

States  Film  Corporation,  Com  _   25 

Thanhouser  Film  Corporation  „                    f4  ,  1 54 

Triangle  Film  Corporation                               1^4  2l/i 

World  Film  Corporation                                    y%  y% 

Quotations  June  26,  1917. 


This  department  will  furnish  on  request,  such 
statistics  as  are  available  concerning  the  above  or 
other  motion  picture  stocks,  providing  such  request 
does  not  call  for  an  expression  of  opinion  concern- 
ing the  policy  of  the  companies  or  the  future  prices 
of  the  stocks. 


OFFICIAL  CUT-OUTS  MADE  BY  THE 
CHICAGO  BOARD  OF  CENSORS 


Triangle, 
of  Venus. 


'Dad's  Downfall" — Cut  three  scenes  of  man  and  statue 


Bluebird,  "Fires  of  Rebellion" — Reel  3,  cut  out  "Never  mind,  my 
fine  lady,  you  won't  be  so  fresh  this  time  tomorrow  night."  Reel  4, 
cut  one  close-up  of  choking  scene. 


Signal,  "The  Railroad  Raiders,' 
on  policeman. 


No.  12 — Cut  two  scenes  of  attack 


Universal,  "The  Voice  on  the  Wire,"  No.  15 — Cut  out  "Having 
baffled  the  police  with  a  number  of  mysterious  murders,"  etc.  Reel  2, 
"By  all  I  hold  sacred,"  etc.  "We  killed  all  of  the  Black  Seven,"  etc. 
Cut  out  scene  of  Shirley  putting  revolver  on  table.  Cut  out  Reynolds 
placing  revolver  at  breast 


Triangle,  "His  Bitter  Fate" — Flash  five  back  views  of  girls  on 
beach  in  bathing  costumes. 


Kay  .Bee,  "Love  or  Justice" — Reel  1,  insert  subtitle  in  place  of 
"We  are  going  to  be  married"  to  the  effect  that  they  have  been 
married  and  are  going  to  celebrate  the  event.  Cut  out  "Nan,  a  woman 
of  the  underworld."  All  scenes  of  man  snuffing  dope.  "We  don't  need 
to  be  married.  If  I  can't  hold  you  without  the  aid  of  the  law,"  etc. 
Cut  out  view  of  marriage  license.  Cut  out  "A  Savage  passion  that 
dissolves  morality  in  its  flame,"  and  love  scenes  following.  "The  type 
of  woman  who  gives  all  or  nothing."  Reel  2,  cut  out  taking  necklace 
from  girl's  neck.  Reel  3,  all  scenes  of  Keeley  with  girl  in  his  arms 
in  dance  scenes  at  party  and  scenes  on  table  where  girl  is  shown  in 
man's  arms.  Shorten  three  party  scenes.  Cut  out  "I  am  not  coming 
home,  I'm  going  with  Keeley."  "Nan,  if  you  do  this  thing  it  means 
the  end."  Cut  out  subtitle,  "Well,  you're  not  tied  to  anything,  are 
you?"  Reel  4,  cut  out  scene  of  crook  turning  key  in  door  of  girl's 
apartment.  Cut  out  shooting  of  detective  by  Keeley.  Cut  out  sub- 
title, "I'm  handling  big  jobs  now,  Nan,  and  I'm  no  piker  with  my 
girl."  Shorten  long  struggle  scene  in  girl's  room.  Reel  3,  cut  out 
view  of  marriage  license  at  end  of  picture. 


Essanay,  "The  Land  of  Long  Shadows" — Reel  1,  cut  out  three 
shooting  scenes.  "You  will  wink  at  the  boys  and  let  them  buy  the 
drinks,"  etc.  Reel  5,  subtitle,  "Do  you  and  your  brother  use  the 
same  bunk?" 

-Cut  out  close-up  of  stealing 


Chaplin-Mutual,  "The  Immigrant"- 
moneybag.     Cut  out  thumbing  nose. 


Italian-American,  "The  Prisoner  of  the  Owl" — Cut  out  "Lord 
Wilmer  has  not  released  our  comrades,  our  son  must  die."  Shorten 
scene  of  woman  abusing  boy.  Reel  2,  cut  out  shooting  of  soldier  in 
cavern  pass.  Reel  4,  cut  out  attack  on  girl  in  cart.  Cut  out  binding 
girl  to  post.     First  burning  scene.    Vision  scene  of  kidnapping. 


Horkheimer,  "A  Bit  of  Kindling" — Reel  1,  flash  three  scenes  of 
attack- by  thugs,  and  cut  out  scene  where  man's  pockets  are  rifled. 


Selig,  "A  Day  and  a  Night" — Reel  2,  cut  out  all  scenes  of  Jewish 
character  preparing  fire.    Close-up  of  insurance  policy. 


Mutual,  "The  Upper  Crust" — Reel  5,  cut  out  view  of  stamped  en- 
velope. 


Selig,  "The  Font  of  Courage" — Cut  out  two  scenes  of  hold-up  of 
sheriff  and  shooting.  Hold-up  in  saloon  and  one  hold-up  outside  of 
saloon. 


Rex,  "Helen  Grayson's  Strategy" — Reel  2,  cut  out  shooting  of 
Barker  by  officer. 


Pallas,  "The  Heir  of  the  Ages" — Shorten  scenes  of  tough  dancing 
in  saloon  and  shooting  woman. 


Lasky,  "Her  Strange  Wedding" — Reel  2,  cut  out  stealing  bracelet. 
Reel  3,  cut  out  shooting,  also  scene  of  man  throwing  woman  on  bed 
in  struggle,  and  flash  struggle  following. 


Pallas,  "A  Roadside  Impresario" — Reel  1,  flash  dance  scenes. 
Shorten  scenes  of  intoxicated  couple.    Reel  4,  cut  out  newspaper  page. 


World,  "The  Price  of  Pride" — Reel  3,  cut  out  close-up  of  coin  on 
gambling  table.  Four  gambling  scenes  and  cut  four  remaining  scenes 
to  flashes  (this  to  include  scene  of  cheating).  Reel  4,  cut  out  three 
gambling  scenes  and  flash  three.  Cut  out  placing  logs  on  railroad 
tracks  and  flagging  train.  All  hold-up  scenes,  with  exception  of  scene 
where  mask  is  torn  from  man's  face.  Four  scenes  of  dividing  pot. 
Reel  5,  shooting  man. 


Bison,  "The  Men  of  Honor" — Cut  out  shooting.  Subtitle,  "There 
ain't  no  law  for  forgettin'  to  lock  the  door.  Bring  en  your  necktie 
party."    Reel  2,  hold-up  of  sheriff.    Binding  of  twin  brother. 


Gold  seal,  "The  Brand  of  Hate" — Reel  3,  shooting  of  man. 


Steger,  "Redemption" — Subtitle,  "Thoroughly  rotten,  one  of  those 
unclean  lepers  who  look  upon  every  woman  as  legitimate  prey."  Reel  5, 
"She's  not  a  good  woman.  What  if  I  told  you  I  had  an  affair  with 
her  years  ago?"  Reel  6,  "I  fear  he  knows  that  when  a  mere  slip 
of  a  girl,"  etc. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR — Mutual,  "The  Immigrant,"  with  Charles  Chaplin ; 
Paramount,  "Freckles,"  with  Jack  Pickford ;  Triangle,  "Madcap 
Madge,"  with  Olive  Thomas;  Fox,  "The  Slave,"  with  Valeska  Suratt; 
Triangle,  "Hater  of  Men,"  with  Bessie  Barriscale ;  World,  "The  Be- 
loved Adventuress,"  with  Kitty  Gordon ;  Metro,  "Aladdin's  Other 
Lamp,"  with  Viola  Dana ;  Paramount,  "The  Heir  of  the  Ages,"  with 
House  Peters. 


BANDBOX — "The  Littlest  Rebel,"  with  E.  K.  Lincoln. 


BIJOU  DREAM — First  National  Exhibitors'  Circuit,  "On  Trial," 
with  Sidney  Ainsworth. 

BOSTON — Triangle,  "Madcap  Madge,"  with  Olive  Thomas;  Fox, 
"The  Slave,"  with  Valeska  Suratt;  Triangle,  "Hater  of  Men,"  with 
Bessie  Barriscale  ;  World,  "The  Brand  of  Satan,"  with  Montagu  Love  ; 
Metro,  "Aladdin's  Other  Lamp,"  with  Viola  Dana ;  Paramount,  "The 
Heir  of  the  Ages,"  with  House  Peters ;  Fox,  "The  Innocent  Sinner," 
with  Meriam  Cooper. 


CASTLE — Triangle,  "Hater  of  Men,"  with  Bessie  Barriscale  (three 
days)  ;  Triangle,  "The  Flame  of  the  Yukon,"  with  Dorothy  Dalton 
(three  days). 

with   Evelyn  Nesbit 


COLONIAL — Julius  Steger,  "Redemption,' 
Thaw. 


LA  SALLE — Arrow  Film  Corporation,  "The  Deemster,"  with  Der- 
went  Hall  Caine. 


ORPHEUM — Mutual.  "The  Upper  Crust,"  with  Gail  Kane;  Para- 
mount, "The  Jaguar's  Claws,"  with  Sessue  Hayakawa ;  World,  "The 
Beloved  Adventuress,"  with  Kitty  Gordon ;  Vitagraph,  "Clover's  Re- 
bellion," with  Anita  Stewart ;  Paramount,  "The  Inner  Shrine,"  with 
Margaret  Illington  ;  Metro,  "Aladdin's  Other  Lamp,"  with  Viola  Dana  ; 
Fox,  "Patsy,"  With  June  Caprice. 


PLAYHOUSE— Bluebird,  "The  Fires  of  Rebellion,"  with  Dorothy 
Phillips. 

ROSE — Paramount,  "A  Roadside  Impresario,"  with  George  Beban. 


STUDEBAKER — Artcraft,  "Wild  and  Woolly,"  with  Douglas  Fair- 
banks. 

ZIEGFELD— Essanay, 
Washburn. 


'The  Man  Who  Was  Afraid,"  with  Bryant 


54 


EXHIBITORS  HERALD 


WARREN  AND  CLARKE  SHOW  "DEEMSTER"  FILM 
TO  CAPACITY  HOUSES  IN  CHICAGO  LA  SALLE 


Critics  Pay  Glowing  Tributes  to   Production  Termed  a 
Winner,  Which  Is  Offered  on  State  Rights  Plan 
in  Illinois,  Wisconsin,  Indiana 


Warren  and  Clarke  declare  they 
have  selected  a  winner  in  "The  Deem- 
ster" for  their  entrance  to  the  ranks 
of  state  rights  feature  buyers.  Not 
in  many  months  has  a  picture  received 
such  glowing  criticisms  by  Chicago 
papers  as  did  this  Arrow  Film  Cor- 
poration seven-reel  production  upon 
its  initial  showing  at  the  La  Salle 
Theater  in  Chicago,  and  the  steadily 
increasing  business  during  the  two 
weeks  the  picture  has  been  on  view 
at  that  house  has  stamped  the  opin- 
ion of  the  critics  with  the  approval 
of  the  public. 

Draws  Capacity  Houses 

Even  the  warm  weather  of  the  first 
week  failed  to  keep  the  people  away 
and  the  few  rainy  days  encountered 
in  the  two  weeks  at  the  La  Salle  pro- 
vided capacity  houses. 

So  excellent  has  been  the  business, 
it  is  stated,  that  Warren  and  Clarke 
have  made  an  effort  to  engage  the 
house  for  another  week  from  the  new- 
lessees,  Comstock  and  Gest,  who  will 


place  musical  comedies  in  it  follow- 
ing alterations.  The  effort  has  failed, 
so  far,  however,  owing  to  the  desire 
of  the  new  management  of  the  the- 
ater to  get  it  in  shape  for  as  early 
an  opening  of  their  speaking  produc- 
tions as  possible. 

In  booking  "The  Deemster,"  its 
owners  for  the  states  of  Illinois,  In- 
diana and  Wisconsin  are  making 
many  departures  from  the  stereo- 
typed policy  of  "get  the  money  and 
ht  the  exhibitor  do  the  worrying." 
They  state  that  their  interest  in  the 
picture  extends  further  than  that  and 
contemplate';  a  service  to  the  exhib- 
itor that  will  be  of  material  aid  to 
him  in  popularizing  the  offering.  They 
expect  to  take  full  advantage  of  the 
popularity  of  Hall  Caine  as  an  author 
and  from  their  experience  in  the  Chi- 
cago "loop"  deduce  the  belief  that 
this  visualization  of  his  greatest  and 
most  popular  work  will  introduce 
many  new  patrons  to  the  motion  pic- 
ture as  a  substantial  form  of  enter- 
tain mcnt. 


"BELOVED  ADVENTURESS" 
IS  NEXT  KITTY  GORDON 

FILM  LISTED  BY  WORLD 

The  World-Pictures  Brady-made  film 
to  be  published  next  will  be  Kitty 
Gordon's  "The  Beloved  Adventur- 
ess." The  play  reveals  the  story  of 
a  young  woman  who  begins  in  the 
gay  life  of  musical  comedy  in  New 
York,  undergoes  a  series  of  heart- 
breaking disillusionments,  and  finally, 
as  a  Red  Cross  nurse  on  the  battle- 
lield  in  Europe,  lays  down  her  life  in 
rescuing  a  woman  who  hated  her 
worst.  Miss  Gordon's  acting  in  the 
final  scenes  of  this  vivid  drama  is 
said  to  be  wholly  remarkable  for  its 
power  and  expression. 


DAVID  STEWART,  NOTED 
CANADIAN  SHOWMAN, 

GETS  ONTARIO  THEATER 


Toronto    Hears    Exhibitor  Secures 
Ownership  of  Red  Mill  House  at 
Hamilton;  Changes  Expected 

Toronto,  Ont. — Latest  advices  from 
Hamilton,  Ont.,  state  that  David  Stew- 
art has  secured  the  Red  Mill  Theater 
from  Mr.  Childs.  Mr.  Stewart  took 
over  the  business  through  a  reor- 
ganization of  the  company  which  has 
just  been  completed,  and  by  which  T. 
J.  Stewart,  M.  P.,  disposed  of  his 
interest. 

Mr.  Stewart  has  a  reputation  of  be- 
ing vone  of  the  most  successful  show- 
men in  Canada  and  if  the  books  of 
his  company  for  the  past  few  years 
could  be  seen,  it  is  certain  that  the 
div  idends  secured  by  him  through  the 
Red  Mill  Theater  or  his  directors, 
would  prove  that  his  reputation  is  a 
fact. 

Tin-  Red  Mill  Theater  has  been  im- 
proved and  enlarged  during  the  time 
that  Mr.  Stewart  has  been  its  man- 
ager and  now  as  its  owner  it  is  quite 
certain  that  further  changes  will  be 
made  for  its  betterment. 


Windsor,  Ont. — -The  Acme  Gold 
Fiber  Screen  Company,  the  new  Can- 
adian screen  concern,  reports  good 
business  in  Ontario.  Lately,  the 
Savoy  Theater,  Hamilton,  and  the 
Gait  Opera  House  have  both  installed 
new  screens  and  the  Globe  and  Park 
Theaters,  of  Toronto,  have  ordered 
new  screens. 


LAST  "RAIL  RAIDERS" 

SERIAL  CHAPTER  IS 
FINISHED  BY  McGOWAN 

The  Helen  Holmes  Company  undei 
the  direction  of  J.  P.  McGowan  this 
week  completed  the  last  scenes  in 
their  production  of  "The  Mystery  of 
the  Counterfeit  Tickets,"  the  fifteenth 
and  last  chapter  of  the  Signal  Mutual 
serial,  "The  Railroad  Raiders." 

This  ends  the  third  railroad  serial 
which  J.  I*.  McGowan  has  made  fea- 
turing Helen  Holmes  since  the  organ- 
ization of  the  Signal  corporation,  the 
other  two  being  "The  Girl  and  the 
Game"  and  "A  Lass  of  the  Lumber- 
lands." 

The  Signal  Company  has  been  in 
existence  barely  a  year  and  a  half 
and  during  that  time  the  McGowan- 
HoIiiks  Company  alone  has  turned 
out  a  grand  total  of  one  hundred  and 
twenty-five  reels  of  positive  film,  or 
practically  one  and  one-half  reels  per 
week. 


#  Your 

$  Hovu 


MUTUAL 


"When  Lulu  Danced  the  Hula" — 

July  10  (one-reel  La  Salle  comedy). — 
Unless  he  will  marry  the  wealthy 
Lulu,  Billie's  uncle  threatens  to  dis- 
inherit him.  Billie  loves  Matie,  the 
beautiful  dancer,  and  when  uncle 
meets  her  he  also  falls  for  herxharms. 
When  Lulu  sees  how  much  Billie  ad- 
mires Matie's  dancing,  she  takes  danc- 
ing lessons  and  arranges  for  a  public 
appearance.  But  instead  of  receiv- 
ing flowers  as  Matie  did,  Lulu  re- 
ceives vegetables.  After  the  perfor- 
mance uncle  shows  what  a  good  sport 
he  is  by  marrying  Lulu  himself  and 
allowing  Billie  and  Matie  happiness. 

"Jerry  at  the  Waldorf" — July  12 
(one-reel  Cub  comedy,  with  George 
Ovey). — Jerry  cannot  pay  his  room 
rent  and  so  decides  to  leave.  He 
throws  his  trunk  out  of  a  window  and 
it  lands  on  a  policeman's  head.  In 
going  out  of  his  room  he  bumps  into 
the  landlady.  However,  he  gets  out 
and  through  his  cleverness,  manages 
to-  get  a  room  in  a  fashionable  hotel. 
Here  he  causes  so  much  trouble  that 
he  is  thrown  out.  A  squad  of  poker 
playing  policemen  catch  him  and  put 
him  into  jail. 


UNIVERSAL 


"The  Young  Patriot"— July  2  (three- 
reel  Gold  Seal  military  drama,  with 
Mignon  Anderson). — Captain  Philips 
is  the  inventor  of  a  valuable  explosive. 
Miklos  Vitez,  who  pretends  to  be  a 
friend  of  the  captain,  is  anxious  to  se- 
cure the  formula.  When  he  learns 
that  the  captain  keeps  the  formula  in 
a  certain  strong  box,  he  sends  an 
anonymous  note  to  the  captain,  call- 
ing him  to  his  barracks.  In  the  ab- 
sence of  the  captain,  Vitez  breaks  into 
the  laboratory  and  is  busily  engaged 
in  searching  for  the  formula  when 
he  is  discovered  by  the  captain's  son. 
Tommy  picks  up  a  bottle  of  explo- 
sives and  throws  it  at  Vitez.  After 
the  explosion,  Vitez  is  found  dying 
and  the  formula  is  saved. 

"Poor  Peter  Pious"— July  2  (  one- 
reel  Xestor  comedy  with  Eddie  Lyons 
and  Lee  Moran). — Edith  cannot  marry 
Eddie,  because  father  has  planned  that 
Edith  marry  a  missionary,  who  is 
coming  to  visit.  Eddie  goes  to  visit 
Peter  Pious  and  takes  him  to  his 
room.  Here  he  steals  his  clothing 
and  goes  to  Edith's  house  in  the  guise 


of  a  missionary.  Pi  ter  Pious  escapes, 
and  coming  to  the  house,  exposes  Ed- 
die. But  when  Peter  Pious  tells  father 
that  he  has  a  wife  and  four  children, 
Eddie  is  forgiven. 

"The  Mysterious  Message" — July  2 
(Xo.  2  "The  Gray  Ghost,"  with  Harry 
Carter,  Emory  Johnson  and  Priscilla 
Dean). — The  Gray  Ghost  plans  to  get 
the  valuable  necklace  which  Hildreth 
is  to  take  back  to  England  with  him. 
After  many  of  the  Gray  Ghost's  plans 
are  foiled,  the  Gray  Ghost  finally  calls 
up  Hildreth,  and  representing  himself 
as  the  man  from  whom  Hildreth  is 
to  get  the  necklace,  makes  arrange- 
ments to  meet  him  at  the  theater. 
Morn  Light,  who  is  loved  by  the  Gray 
Ghost,  but  whom  she  detests,  picks 
up  the  telephone  to  tell  Hildreth  of 
the  deception,  but  the  Gray  Ghost 
chokes  her  into  submission. 

"Not  Too  Thin  to  Fight"— July  3 
(one-reel  Victor  comedy,  with  Eileen 
Sedgwick). — Ralph  loves  the  widow, 
but  the  widow  cannot  marry  because 
she  has  a  delicate  brother  to  care 
for.  Ralph  decides  to  make  the  broth- 
er strong.  And  the  brother  gets  so 
strong  that  he  challenges  McDuffee, 
the  champion,  to  a  fight.  Willie  is 
victorious.  Ralph  has  bet  the  widow's 
necklace  against  W  illie,  and  when  the 
widow  discovers  he  wagered  the  neck- 
lace, she  has  him  thrown  out. 

"Seeds  of  Redemption" — July  5  (two- 
reel  Rex  society  drama,  with  Claire 
Mersereau). — Rita  and  Cora  are 
guests  of  Mrs.  Warren.  Jack  Warren 
loves  Rita,  but  Cora  wants  Jack.  Mrs. 
Warren  gives  a  musical  and  Rita  re- 
fuses to  attend  because  her  dress  is 
too  shabby.  Jack  buys  Rita  a  new 
gown  and  she  wears  it  at  the  musical. 
That  night  Cora's  pearl  beads  are 
missing  and  she  accuses  Rita.  .  How- 
ever, when  the  Warren  baby  comes 
in  saying  that  she  planted  the  beads/ 
the  mystery  is  cleared.  Cora  leaves 
the  Warren  home  and  Jack  announces 
his  engagement  to  Rita. 

"Daredevil  Dan" — July  5  (one-reel 
Victor  comedy,  with  Ruth  Stone- 
house). — Mary  Ann  Kelly  decides  that 
she  would  like  to  be  a  great  gunman. 
One  night  she  dresses  in  an  old  coat 
and  takes  a  musket  over  her  soldier. 
She  is  arrested  on  suspicion.  Her 
mother  misses  her  and  goes  to  the 
station  to  take  her  home.  Mary  Ann 
then  decides  that  she  would  rather  be 
a  policeman. 


"Five  Little  Widows" — July  6  (two- 
reel  Xestor  comedy,  with  Eddie  Lyons 
and  Lee  Moran). — Eddie  loves  Betty, 
but  because  he  has  no  money,  Bet- 
ty's father  would  not  allow  Eddie  to 
call.  One  day  he  gets  a  letter  from 
his  wealthy  uncle  in  Turkey  which 
tells  him  he  will  receive  the  uncle's 
treasures.  The  treasures  develop 
to  be  the  uncle's  five  wives.  Betty 
and  her  mother  leave  with  indignation 
when  the  five  girls  make  their  appear- 
ance. But  when  they  hear  of  the  box 
of  jewels  they  were  reconciled. 

"The  Wrong  Man" — July  7  (two- 
reel  Bison  western  drama,  with  Harry 
Carey). — Jack  Wilson  loves  Alice  Ma- 
lone.  Chip  Malone,  Alice's  father, 
holds  up  the  stage  and  rides  away 
with  the  gold.  He  is  seen  by  Jack, 
who  stops  him.  Chip  knocks  Jack 
unconscious  and  puts  his  mask  on 
Jack's  face.  The  sheriff  sets  out  on 
the  trail  of  the  robbers,  and  finding 
Jack  with  the  mask,  arrests  him. 
Alice  helps  Jack  escape  and  Jack 
rushes  out  and  brings  Chip,  the  real 
culprit,  back. 

The  Twitching  Hour" — July  7  (one- 
reel  Joker  comedy,  with  Gale  Henry). 
— Cleopatra  and  Launcelot,  employes 
of  a  hotel,  want  to  get  married,  but 
haven't  sufficient  funds.  There  is  a 
reward  offered  for  the  capture  of  a 
certain  spy.  This  spy  is  staying  at 
the  hotel  and  Cleopatra  and  Launce- 
lot capture  him  and  receive  the  re- 
ward and  are  then  able  to  get  mar- 
ried. 

"The  Girl  in  the  Limousine" — July 
8  (one-reel  Imp  drama,  with  Molly 
Malone). — Lured  by  a  pretty  girl, 
Dick  is  made  a  captive  in  an  old 
house  by  some  bank  robbers.  He 
pleads  with  the  girl  to  save  him,  but 
the  girl  tells  him  she  cannot.  Finally 
she  does  release  Dick  and  he  goes 
for  the  police.  He  returns  with  some 
policemen  in  time  to  save  the  girl  and 
capture  the  robbers.  And  the  girl 
goes  home  to  start  over  again. 

"The  Mad  Stampede"— Jul  8  -  one- 
reel  Big  U  drama,  with  Jane  Ber- 
noudy). — John  and  Lasca  love  each 
other  and  the  only  time  Lasca  is  not 
happy  is  when  John  makes  her  jeal- 
ous by  paying  attention  to  other  wom- 
en. One  night  there  is  a  stampede 
among  the  cattle  and  John  and  Lasca 
endeavor  to  escape.  Lasca  falls  over 
John,  and  with  her  body  protects  him. 
After  the  stampede  John  buries  Lasca 
on  the  plain. 


36 


EXHIBITORS  HERALD 


EDISON-CONQUEST 

"Chris  and  the  Wonderful  Lamp" — 

(four-reel  Edison-Conquest  comedy- 
drama,  with  Joseph  Burke  and  Nellie 
Grant). — Chris  Flagstaff  becomes  the 
possessor  of  a  lamp.  Accidentally  he 
rubs  it  with  his  sleeve  and  a  genii 
appears.  Chris  has  this  genii  take  the 
form  of  himself  and  do  all  the  things 
which  Chris  disliked  to  do.  However, 
the  genii  picks  up  a  history  and  reads 
Lincoln's  Emancipation  Proclamation 
and  tells  Chris  that  according  to  that 
he  is  no  longer  a  slave.  As  the  genii 
departs  he  requests  that  Chris  turn 
over  the  lamp.  Which  he  reluctantly 
does. 

"Roaring  Camp" — (two-reel  Edison- 
Conquest  drama,  with  William  Wads- 
worth). — No  strangers  are  allowed  in 
Roaring  Camp.  Women  were  not 
known  there  until  one  day  the  stage 
coach  brings  in  a  half  dead  halfbreed 
and  a  little  baby.  The  mother  dies 
and  the  little  baby  girl  is  left 
in  the  care  of  the  rough  min- 
ers. After  a  few  years  the  "diggins" 
begin  to  peter  out  and  everybody  in 
Roaring  Camp  is  out  of  luck.  One 
day  the  miners  miss  the  little  girl  and 
search  for  her.  They  find  her  playing 
with  a  pretty  stone  streaked  with  gold. 
Further  investigation  discloses  a  gold 
mine  and  once  again  luck  descends  on 
Rearing  Camp. 

"He  Couldn't  Get  Up  in  the  Morn- 
ing"—  (Split-reel  comedy,  with  Ray- 
mond McKee). — Jonah  Morpheus  can 
not  get  up  in  the  morning.  He  ties 
a  string  to  his  toe  and  to  the  bed, 
but  this  does  not  work.  The  largest 
alarm  clock  he  could  purchase  does 
not  arouse  Jonah  from  his  slumbers. 
So  he  ties  a  rope  to  his  foot  and  has 
a  friend  pull  it  in  the  morning  as  he 
passes  by.  The  friend  fastened  the 
rope  to  an  express  wagon.  Jonah  is 
pulled  out  of  his  bed  and  dragged  by 
the  wagon,  down  an  embankment.  A 
charge  of  powder  explodes  and  Jonah 
is  lifted  in  the  air  and  lands  right  in 
his  office  on  time. 


FOX 


"The  Siren" — June  23  (five-reel  Fox 
drama,  with  Valeska  Suratt). — Vivian 
Courtney,  an  adventuress,  who 
changes  her  name  to  Cherry  Millard, 
is  about  to  marry  Derrick  McClade, 
a  young  millionaire,  from  whom  she 
has  extracted  large  sums  of  money. 
However,  a  man  known  as  "The 
Stranger,"  who  had  been  sentenced 
to  jail  many  years  before  through 
the  intrigue  of  Cherry,  is  released, 
and  before  he  can  be  stopped,  kills 
the  woman  who  has  ruined  his  life. 


"His  Final  Blowout" — June  25  (two- 
reel  Fox  comedy,  with  Hank  Mann). 
— A  stranger,  who  actually  is  a  spy, 
comes  to  town  and  supplants  Hank 
in  the  affections  of  a  girl.  He  be 
comes  leader  of  the  Home  Guards  and 
a  factor  in  the  village  life.  His  real 
purpose  is  to  blow  up  the  Home 
Guards,  and  he  is  prevented  in  this 
by  Hank,  who  has  been  following 
him.  Hank  forces  him  to  leave  town 
and  wins  his  pbice  back  in  the  affec- 
tions of  the  girl. 

"Patsy" — July  1  (five-reel  Fox 
drama,  with  June  Caprice). — Patsy 
Prim  is  sent  to  a  friend  of  her  father's 
in'  the  city  so  that  she  might  learn 
the  refinements  of  a  city.  The  friend 
had  died  and  Patsy  is  received  by  his 
son,  a  young  bachelor.  Soon  Dick  is 
in  love  with  Patsy,  but  because  of  a 
previous  marriage  with  an  adventur- 
ess, he  cannot  marry  Patsy.  At  a 
house  party  given  by  Dick's  sister, 
Dick  learns  that  the  adventuress  was 
already  married  when  he  married  her, 
so  her  previous  marriage  annulling 
his,  the  house  party  is  turned  into  a 
wedding  and  Patsy  and  Dick  are  mar- 
ried. 


METRO 


"Aladdin's  Other  Lamp" — June  25 
(five-reel  Rolfe  drama,  with  Viola 
Dana). — Patsy  is  the  drudge  in  Mrs. 
Duff's  boarding  house  for  seafaring 
men.  She  hears  a  tale  of  Aladdin 
and  his  wonderful  lamp,  and  believing 
that  if  she  finds  such  a  lamp  she  will 
see  her  mother,  she  searches  the  town 
for  it.    Mrs.  Duff  sells,  a  trunk  which 


had  been  Patsy's  and  which  contained 
valuable  things  which  Mrs.  Duff  never 
stopped  to  examine.  A  lamp  of  pe- 
culiar design  is  among  the  trinkets 
and  when  Patsy  finds  it,  she  purchases 
it.  She  falls  asleep  and  dreams  that 
she  rubs  the  lamp  and  finds  herself 
in  a  room  with  beautifully  dressed 
people.  She  awakens  from  her  dream 
and  decides  to  throw  the  lamp  away. 
In  falling,  some  papers  fall  out,  and 
Patsy  learns  the  address  of  her  moth- 
er. A  telegram  brings  the  mother 
to  the  little  girl  and  at  last  Patsy  finds 
happiness. 

"The  Trail  of  the  Shadow"— July  2 

(five-reel  Metro  drama,  with  Emmy 
Wehlen).  —  After  the  death  of  her 
father,  Sylvia  lives  alone  on  the  tim- 
ber claim  and  sells  beadwork  to  sup- 
port herself.  Henry  Hilliard,  a  young 
millionaire  from  the  east,  purchases 
some  of  Sylvia's  beadwork  and  falls 
in  love  with  her.  One  night  she  is 
attacked  in  her  cabin  by  Jack  Leslie, 
who  demands  her  hand  in  marriage. 
When  Hilliard  returns  to  Sylvia  she 
turns  away  from  him,  believing  that 
she  was  unworthy  of  him.  However, 
at  his  death,  Leslie  confesses  Sylvia's 
innocense  and  she  and  Hilliard  are 
married. 


PATHE 


"The  Cigarette  Girl"— July  8  (five- 
reel  Astra  drama,  with  Gladys  Hul- 
ette). — The  Cigarette  Girl  is  the  fav- 
orite of  a  New  York  restaurant.  Mon- 
ey Meredith,  a  young  millionaire,  is 
struck  with  the  girl's  honesty.  Mrs. 
Wilson,  a  scheming  person,  is  anxious 
^o  get  Meredith's  money.    His  attor- 


EXHIBITORS  HERALD 


37 


CANADIAN  FILM  NEWS 


ney  suggests  that  he  marry  some  girl 
for  a  short  time  and  sign  over  his 
money  to  her.  Meredith  selects  the 
Cigarette  Girl  because  of  her  honesty. 
And  with  the  vanquishing  of  the 
scheming  adventuress  they  find  real 
happiness  in  their  marriage. 


PARAMOUNT 


"Oh  Pop"! — July  2  (one-reel  Klever 
comedy,  with  Victor  Moore). — Vic's 
wife  is  called  to  the  bedside  of  her 
sick  mother  and  Vic  is  left  in  charge 
of  the  house  and  the  children.  His 
neighbors  are  going  downtown  and 
so  ask  Vic  if  he  will  not  take  care 
of  their  children,  too,  which  Vic 
agrees  to  do.  He  orders  meat  balls 
and  cream  puffs  for  the  children  and 
immediately  they  wage  war.  Vic  gets 
in  the  middle  of  it  and  before  long 
all  are  covered  with  meat  and  cream 
puffs.  Then  the  neighbors  arrive  for 
their  children,  but  since  Vic  cannot 
pick  his  own  he  asks  the  neighbors 
to  pick  theirs. 


MICHIGAN  EXHIBITORS 
ELECT  NEW  OFFICERS 

AS  CONVENTION  ENDS 


S.  A.  Moran,  of  Ann  Arbor,  Made 
President;  P.  J.  Schlossman,  Trea- 
surer, with  C.  E.  Cody,  Secretary 

Grand  Rapids,  Mich. — At  the  final 
session  of  the  Michigan  State  Branch 
of  the  Motion  Picture  Exhibitors 
League  here,  the  following  officers 
were  chosen:  President,  S.  A.  Moran, 
of  Ann  Arbor;  first  vice  president,  W. 
A.  McLurell,  of  Savoy;  second  vice 
president,  F.  G.  Ongle,  of  Hancock; 
third  vice  president,  M.  Jacobi,  of 
Ionia;  secretary,  Claude  E.  Cody,  of 
Lansing;  and  treasurer,  P.  J.  Schloss- 
man, of  Muskegon. 

The  league  met  at  the  Pantlind 
Hotel  and  discussed  the  war  tax, 
Sunday  closing  as  well  as  many  other 
important  matters. 


OUR  PLATFORM 

"There  is  but  one  course  to 
take  if  the  exhibitors'  organiza- 
tion is  ever  to  attain  its  right- 
ful place  in  the  industry:  there 
must  be  a  thorough  house- 
cleaning  of  men  and  methods 
and  the  old  parasitical  system 
of  making  the  league  a  poach- 
ing ground  for  a  few  selfish 
individuals  must  be  forever 
abandoned." 

—From  HERALD  editorial,  May  19, 
1917. 


Montreal,  Que. — The  following  ar- 
ticle taken  from  a  Montreal  paper 
looks  suspicious:  It  is  said  in  a  con- 
fidential report  that  the  Holnian 
Theater  is  fireproof  throughout  and 
there  is  not  a  particle  of  wood  in  the 
place,  with  the  exception  of  the 
chairs.  Possibly,  the  authorities  are 
looking  for  velvet,  it  is  said. 

That  the  original  plans  were  not 
followed,  and  that  the  changes  made 
in  the  interior  of  the  Holman,  299 
St.  Catherine  Street  West,  one  of 
Montreal's  new  film  theaters,  are  of 
such  a  nature  as  to  require  serious 
consideration  on  the  part  of  the 
building  inspector's  department,  were 
declarations  made  by  Chief  Tremblay 
in  a  report  he  has  submitted  to  the 
board  of  control. 

"By  comparing  the  original  plans 
of  the  architect,"  says  Chief  Trem- 
blay, "with  the  sketch  prepared  by  In- 
spector Desmarais,  you  will  readily 
see  that  important  changes  were 
made  during  the  course  of  construc- 
tion. A  certain  exit  required  in  one 
place  was  put  elsewhere.  A  certain 
aisle  was  suppressed  and  replaced  by 
seats,  and  seats  were  put  in  many 
places  where  according  to  the  orig- 
inal plans  they  should  not  be.  In 
brief,  little  care  was  taken  to  observe 
the  plan  upon  which  the  building  per- 
mit was  issued." 

The  report  of  chief  Tremblay  was 
transmitted  to  the  city  architect  for 
a  report. 


Toronto,  Ont. — A.  J.  Ruddy,  who 


was  acting  manager  for  the  General 
Film  Exchange  for  several  months, 
has  severed  connections  with  the 
General  and  will  shortly  identify  him- 
self with  a  well  known  company  do- 
ing business  out  of  Toronto. 


Kitchener,  Ont. — Geo.  Reinhardt, 
proprietor  of  the  Commercial  Hotel, 
is  building  a  new  theater  in  this  city, 
to  be  completed  and  in  operation  by 
fall.  He  is  using  the  best  materials 
and  is  modeling  it  after  one  of  the 
large  Toronto  houses.  He  has  al- 
ready placed  an  order  for  an  Acme 
screen  and  Simplex  machine. 


Toronto. — While  the  Poison  Iron 
Works  was  launching  four  mine 
sweepers  in  the  Toronto  harbor,  the 
Tropical  Review  provided  six  camera 
men  to  shoot  the  action  for  leading 
Canadian  theaters. 


Toronto. — The  Pathescope  are  ad- 
vertising for  camera  men  throughout 
Ontario.  Preparations  for  launching 
an  "All  Canadian  News  Service"  for 
Canadian  exhibitors  are  being  made. 
They  have  been  taking  the  news  at 
leading  points  but  intend  to  cover  the 
country  thoroughly. 


Toronto,  Ont. — W.  A.  Bach,  who 
has  been  sales  and  advertising  man- 
ager for  M.  H.  Hoffman,  Inc.,  and  who 
recently  resigned  to  join  the  Univer- 
sal Film  Company  to  organize  pub- 
licity service  departments  in  all  the 
branch  offices,  is  on  a  holiday  trip  to 
his  old  headquarters  at  Toronto. 


38 


EXHIBITORS  HERALD 


Tulsa,  Okla. — Work  has  been  started  on  the 
new  Empress  Theater  on  Third  street,  between 
Main  and  South  Boulder.  The  theater  will 
cost  $150,000  and  have  a  seating  capacity  of 
1,800  persons. 


M.  G.  Watkins  dropped  in  on  the 
boys  at  the  Reel  Fellows  Club,  June 
24,  from  Milwaukee.  "Watty"  expects 
to  spend  a  few  days  here  prior  to 
leaving  for  New  York  to  make  ar- 
rangements for  the  exchange  he  is 
about  to  open  in  Milwaukee. 


MAC" 


"Scootch  golf  caps"  with  him.  It's 
getting  to  be  a  regular  habit  with 
Bill. 


"Water!  Water!"  groaned  R.  O. 
Proctor,  of  the  Art  Dramas,  last  Fri- 
day (June  22)  p.  m.  What  will  it  be 
on  the  side,  Ralphie,  old  top? 


B.  Rosenthal,  manager  of  the  St. 
Louis  Universal  branch,  was  a  recent 
visitor  at  the  local  branch.  He  re- 
ports St.  L.  very  hot,  business  fine. 
That's  fair  cnuff,  Bennie. 


That's  some  cute  edition  of  "Fatty" 
Arbuckle  ushering  the  fair  damsels  to 
their  seats  at  the  Bryn  Mawr  Theater. 
Keep  yer  eye  on  him,  H.  A.  Gund- 
ling,  if  you  expect  to  teach  him  how 
to  manage  a  film  theater.  We  over- 
heard quite  a  bevy  of  fair  ones  plan- 
ning to  kidnap  him. 


Spence  Rogers,  general  eastern  rep- 
resentative for  W.  H.  Clime,  left  the 
city  June,  23  for  Los  Angeles  for  a 
few  weeks'  business  trip. 


Ollie  Moore,  erstwhile  salesman  for 
Paramount  films,  was  reported  culling 
the  various  specimens  of  trees  in 
"Washington  Park  last  week.  There 
are  some  great  old  shade  spots  out 
there  for  the  summer,  Ollie! 


Joe  Dickes,  of  the  Star  Theater, 
Aurora,  111.,  and  Si  Grevier  recently 
staged  a  bowling  tournament  on  one 
of  the  local  alleys.  Joe  tearfully 
blamed  the  alleys.    How  about  it,  Si? 


J.  E.  Willis,  president  and  general 
manager  of  the  American  Bioscope 
Company,  is  certainly  showing  some 
snappy  stuff  in  that  ScreeNews  edi- 
tion. You  should  see  the  array  of  fair 
seals  the  camera  shot  for  one  of  their 
late  publications.  He  caught  them  all 
on  Chicago's  north  shore  and  they  are 
good  enough  for  the  world  to  gaze 
upon. 


E.  A.  ("Bill")  Hamburg,  the  frame 
expoit,  is  with  us  once  again.  He  ar- 
rived home  June  24  after  an  extended 
business  trip  through  Michigan.  He 
brought     a     swell     flock     of  noisy 


Dallas,  Tex. — Plans  are  beirrg  prepared  for 
the  construction  of  a  $250,000  theater  at  1913 
Elm  street,  to  be  known  as  the  Majestic. 
Karl  Iloblitzelle  of  the  Interstate  Amusement 
Company  is  promoting  it. 


Fall  River,  Mass. — Plans  are  being  pre- 
pared by  architects  W.  R.  Walker  &  Son,  17 
Custom  House  street,  Providence,  R.  I.,  for 
the  erection  of  a  motion  picture  theater  to' 
cost  $200,000  for  A.  A.  Spitz,  621  Caesar 
Misch  Building. 


Thomasville,  Ga. — The  Mitchell  Investment 
Company  has  let  to  J.  L.  Higgins  a  contract 
for  the  erection  of  a  theater. 


Beaulieu,  Minn. — Domino  Schmitz 
erect  a  motion  picture  theater  here. 


is  to 


Richmond,  Va.  —  Samuel  Bendheim  has 
granted  a  contract  to  G.  J.  Hunt  &  Son  for 
the  erection  of  a  motion  picture  theater  here 
to  cost  $12,000. 


NEW  CORPORATIONS 


Washington,  D.  C. — Washington  New  The- 
ater Company  will  erect  a  new  theater  at  609 
Thirteenth    street    to    cost  $15,000. 


New  York — The  Gloria  Theater  Company, 
Inc.,  has  been  granted  a  charter  to  make  mo- 
tion pictures.  It  is  incorporated  for  $5,000. 
J.  Previtall,  M.  Riehter  and  A.  G.  Franchi  are 
directors. 


Cooperstown,  N.  D. — A.  O.  Kaasted  and 
Martin  Nelson  will  build  a  mo. ion  picture 
theater  here  on  Buzzard  street. 


Boston,  Mass. — Phototones,  Inc.,  has  been 
formed  to  make  motion  pictures  with  a  capital 
of  $25,000.  Saville  Johnson,  Herbert  B. 
Waters  and  George  E.  Vinces  are  directors. 


Helena,  Mont. — Work  has  started  on  a  new- 
theater  here  to  be  known  as  the  Marlow. 


San  Antonio,  Tex. — Alexander  Joske  has  let 
the  contract  for  the  erection  of  a  new  theater 
here,  to  be  61x125  feet,  to  J.  C.  Dielmann  of 
San  Antonio. 


New  York — The  Producers  Holding  Cor- 
poration will  make  motion  pictures  under  a 
new  charter.  The  company  is  capitalized  at 
$600,000.  James  Sweeney,  Roman  Debs  and 
Joseph  Boyle  are  directors. 


Fort  Wayne,  Ind. — The  Transfer  Motion 
Picture  Corporation  is  remodeling  property 
at  622  Calhoun  street  into  a  theater,  at  a  cost 

of  $500. 


Kansas  City,  Mo. — Madorie  &  Field,  archi- 
tects, are  preparing  plans  for  the  erection  of  a 
motion  picture  theater  at  811  West  Thirty- 
ninth  street.  The  building  will  cost  $25,000 
and  will  seat  1,500. 


Pardeeville,  Wis. — Work  has  started  on  the 
complete  remodeling  of  the  New  Majestic  The- 
ater for  H.  E.  Mansfield. 


New  York — The  Cinema  War  News  Syndi- 
cate, Inc.,  has  been  formed  to  engage  in  the 
motion  picture  business.  It  is  capitalized  at 
$100,000  and  the  directors  are  Frederick  W. 
Brooker,  Robert  R.  Reynolds  and  John  E. 
Natteford. 

New  York — Piedmont  Pictures  Corporation 
has  been  granted  a  charter  to  make  motion 
pictures.  The  concern  is  capitalized  at  $172.- 
000.  Directors  are  Herman  W.  Braun,  H. 
R.  Rabicht  and  Frank  E.  Rabicht. 


Bluefield,  W.  Va. — The  Graham  Construc- 
tion Company  of  Graham,  Va.,  has  been 
awarded  the  contract  for  the  erection  of  a  two- 
story  theater  and  arcade  for  S.  E.  Matz  of 
Covington. 


New  York — The  Craftsmen  Film  Labora- 
tories have  applied  for  a  charter  to  make  mo- 
tion pictures,  with  a  capital  of  $50,000.  Joseph 
H.  San,  Leonard  Abrahams  and  Charles  J. 
Hirliman,  Jr.,  are  the  organizers. 


Estherville,   Iowa — Madsen   &   Peterson  of 
St.  Paul  have  been  awarded  the  contract  for 
the  erection  of  a  theater  here  for  H.  W.  Graff. 
The  house  will  cost  $150,000. 


New  York — Henry  Alden,  Inc.,  is  the  name 
of  a  new  firm  that  has  been  granted  a  charter 
to  engage  in  the  motion  picture  business.  The 
directors  are  Arthur  Xewcomb,  K.  N.  Black- 
ford and  William  P.  Shafer.  The  concern  is 
capitalized  at  $75,000. 


CALENDAR  OF  FEATURE  RELEASES 


Apr. 
Apr. 

May 
June 


May 

May 
May 
June 
Tune 
Tune 
July. 
Tulv 
July 

Apr. 

May 
May 

May 
May 

June 
June 
June 
June 

Julv 
July 
Julv 


May 

May 
June 
June 


Mav 
May 
Mav 
Mav 
May 
June 
June 
June 
June 
Julv 
July 
Julv 
July 

Apr. 
Apr. 
Apr. 

May 
Mav 
Mav 
Mav 


ARTCRAFT  PICTURES 

1 —  "Broadway  Jones,"  five  reels,  with  George  Cohan. 
15 — "In  Again — -Out  Again,"  five  reels,  with  Douglas  Fairbanks. 

— "A  Romance  of  the  Redwoods,"  five  reels,  with  Mary  Pickford. 
—"Wild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks. 

ART  DRAMAS,  INC. 

17 — Apollo,  "The  Mystic  Hour,"  five  reels. 

24 —  Van  Dyke.  "Song  oi  Sixpence."  five  reels. 
31 — U.  S.,  "House  of  Cards,"  five  reels. 
11 — Van  Dyke,  "A  Mute  Appeal,"  five  reels. 

15 —  Apollo,  "The  Golden  God,"  five  reels. 

25 —  Erbograph.  "The  Road  Between,"  five  reels. 

2 —  U.  S.,  "The  Peddler,"  five  reels. 
9 — Van  Dyke.  "Miss  Deception."  five  reels. 

16 —  Apollo,  "When  You  and  I  Were  Young."  five  reel-. 

BLUEBIRD  PHOTOPLAYS 

30 — "The  Clock,"  five  reels,  with  Franklin  Farr.um  and  Agnes 
Vernon. 

7 — "Little  Miss  Nobody,"  five  reels,  with  Violet  Mersereau. 

14 —  "Treason,"    five    reels,    with    Allen    Holubar    and  Joseph 
Girrard. 

21 — "The  Flashlight  Girl,"  five  reels,  with  Dorothy  Phillips. 
2S — "Southern  Justice,"   five   reels,  with   Myrtle   Gonzalez  and 

George  Hernandez. 
4 — "Bringing  Father  Home,"  five  reels,  with  FrankKn  Farnum. 
11 — "A  Doll's  House,"  five  reels,  with  Dorothv  Phillips. 

15 —  "A  Little  Orphan,"  five  reels,  with  Ella  Hall. 
25 — "A  Kentucky   Cinderella,"  with  Ruth  Clifford  and  Rupert 

Julian. 

2 — "Fires  of  Rebellion,"  five  reels,  with  Dorothy  Phili  ps. 
9 — "The  Car  of  Chance."  five  reels,  with  Franklyn  Farnum. 

16 —  "The   Greater  Law,"  five  reels,  with   Myrtle   Gonzales  and 
George  Hernandez. 

BUTTERFLY  PHOTOPLAYS 

'Like   Wildfire,"   five   reels,   with   Herbert   Pawlinson  aad 

Neva  Gerber. 
'Money  Madness,"  five  reels,  with  Mary  M3cLaren. 
'The  Circus  of  Life,"  five  reels,  with  Zoe  Rae. 
'The  Fire  of  Youth,"  five  reels,  with  Jack  Mulhall. 

FOX  FILM  CORPORATION 

'A  Small  Town  Girl,"  five  reels,  with  June  Caprice. 
'The  Book  Agent,"  five  reels,  with  George  Walsh. 
'Heart  and  Soul,"  five  reels,  with  Theda  Bara. 
'The  Final  Payment,"  five  reels,  with  Nance  O'Neil. 
'The  Silent  Lie,"  five  reels,  with  R.  A.  Walsh. 
"The  Slave,"  five  reels,  with  Valeska  Suratt. 
"The  Broadway  Sport,"  five  reels,  with  Stuart  Holmes. 
"Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 
"Some  Boy,"  five  reels,  with  George  Walsh. 
'When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 
'The  Siren,"  five  reels,  with  Valeska  Suratt. 
'The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 
'Two  Little  Imps,"  five  reels,  with  Xatherine  and  Jane  Lee. 

FOX    FILM  COMEDIES 
'The  Film  Spoilers,"  two  reels,  with  Charles  Conklin. 
'His  Love  Fight."  two  reels,  with  Hank  Mann. 
'An  Aerial  Joy  Ride,"  two  reels,  with  Ray  Griffith. 
'His  Smashing  Career,"  two  reels,  with  Billie  Ritchie 
'A  Roman  Cowboy."  two  reeU,  with  Tom  Mix. 
'His  Bcmb  Policy."  two  reels,  with  Charles  Conklin. 
'Suds  of  Love,"  two  reels,  with  Hank  Mann. 


21—' 
28—' 
IS— 


21—' 
21—' 

~3— 
10— 

24 — 
1— ' 
1— ' 


15 —  ' 

16—  ' 
23—' 

3 

2l3 
28—' 


KLEINE-EDISON-SELIG-ESSANAY 


Apr. 

May 

May 

May 

May 
June 
June 

June 

June 

July 

July 

July 

Apr. 

Apr. 

April 

May 
May 

May 
May 


30 — Selig,  "The  Danger  Trail,"  five  reels,  with  H.  B.  Warner 
and  Violet  Heming. 
7 — Essanay,  "The  Saint's  Adventure,"  five  reels,  with  Henry  B 
Walthal  and  Mary  Charleson. 

14 —  Selig,  "The  Lad  and  the  Lion,"  five  reels,  with  Vivian  Reed 

and  George  Fawcett. 
21 — Essanay,    "Night    Workers,"    five    reels,    with  Marguerite 
Clayton. 

28 — Edison.  "The  Telltale  Step,"  five  reels,  with  Shirlev  Mason. 
4 — Selig,  "The  Mystery  of  No.  47."  five  reels,  with  Ralph  Herz. 
11 — Essanay.  "Filling  His  Own  Shoes,"  five  reels,  with  Bryant 
Washburn. 

15 —  Essanay,   "Land  of   Long   Shadows."   five   reels,  with  Jack- 

Gardner. 

25 — Edison,  "The  Ghost  of  Old  Morro,"  five  reels,  with  Mabel 

Trunnelle  and  Robert  Conness. 
2 — Essanay,  "The  Man  Who  Was  Afraid,"  five  reels,  with  Bryant 
Washburn. 

9 — Selig,   "Little   Orphan  Annie,"   five   reels,   with  Violet  De 
Biccari. 

16 —  Essanay,  "Range  Boss,"  five  reels,  with  Jack  Gardner. 

METRO  PICTURE  CORPORATION 

23 — Columbia,  "God's  Law  and  Man's,"   Society  D.,  five  reels. 

with  Viola  Dana. 
30 — Rolfe.  "The  Millionaire's  Double,"  five  reels,   with  Lionel 

Barrvmore. 

30 — Columbia,  "The  Call  of  Her  People,"  seven  ree's.  with  Ethel 
Barrvmore. 

7 — Rolfe.  "Sowers  and  Reapers,"  five  reels,  with  Emmy  Wehlen 
14 — Popular,  "The  Soul  of  a  Magdalen,"  five  reels,  with  Mme. 
Petrova. 

21 — Rolfe,  "The  Beautiful  Lie,"  five  reels,  with  Frances  Nelson 
2? — Rolfe.   "The   Duchess   of   Doubt,"    five   reels,   with  Emmy 
Wehlen. 


June  4 — Columbia,  "Lady  Barnacle,"  five  reels,  with  Viola  Dana. 
June  11 — Yorke,   "The   Haunted    Pajamas,"  five   reels,   with  Harold 
Lockwood. 

June  18 — "The  Greatest  Power,"  five  reels,  with  Ethel  Barry  more. 
June  25 — "Aladdin's  Other  Lamp,"  five  reels,  with  Viola  Dana. 
July    2 — "The  Trail  of  the  Shadow,"  five  reels,  with  Emmv  Wehlen. 
July    9 — "Peggy,    the   Will   o'   the    Wisp,"   five   reels,   with  Mabel 
Taliaferro. 

July  16 — Yorke,  "The  Secret  Spring,"  five  reels,  with  Harold  Lock- 
wood. 

MUTUAL  STAR  FEATURES 

Apr.  30 — American,  "Whose  Wife?"  five  reels,  with  Gail  Kane. 
May    7 — Powell,  "Hedda  Gabler,"  five  reeis,  with  Nance  O'Neii. 
May    7 — American,  "The  Frame-Up,"  five  reels,  with  Williai<i  Russell. 
May  !4 — American,   "Annie-for-Spite,"   five   reels,  with  Mary  Miles 
Minter. 

May  21 — Powell,  "The  Mirror,"  five  reels,  with  Marjorie  Rambeau. 
May   21 — Horkheimer,     "The   Checkmate,"   five   reels,     with  Jackie 
Saunders. 

May  28 — American,  "The  Serpent's  Tooth,"  five  reeis.  with  oail  Kane. 
June  4 — American,  "Reputation,"  five  reels,  with  Edna  Goodrich. 
June  4 — American.    "Shackles    of    Truth,"    five    reels,   with  William 
Russell. 

June  11 — American,  "Periwinkle,"  five  reels,  with  Mary  Miles  Mintei 
June  IS — Powell,  "The  Dazzling  Miss  Davison,"  five  reels   with  Mar- 
jorie Rambeau. 

June  18 — Horkheimer,  "A  Bit  of  Kindling,"  five  reels,  with  Jackie 
Saunders. 

June  25 — American,  "The  L'pper  Crust,"  five  reels,  with  Gail  Kane. 
July    2 — American,   "The    Masked   Heart,"   live   reels,   with  William 
Russell. 

July    9 — Powell,  "Mary   Moreland,"  five  reels,  with  Maijorie  Ram- 
beau. 

July  16 — Horkheimer,    "Betty    Be    Good,"    five    reels,    with  Jackie 
Saunders. 

PARAMOUNT  PICTURES  CORPORATION 

Apr.  9 — Lasky,  "The  Cost  of  Hatred,"  five  reels,  with  Kathlyn  Wil- 
liams and  Theodore  Roberts. 
Apr.  12 — Lasky,  "Tides  of  Barnegat,"  five  reels,  with  Blanche  Sweet 
Apr.  16 — Famous  Players,  "Sleeping  Fires,"  five  reels    with  Pauline 
Frederick. 

Apr.  19 — Pallas,  "The  Lonesome  Chap,"  C.-D..  five  reels,  with  House 

Peters  and  Louise  Huff. 
Apr.  23 — Famous  Players,  "The  Valentine  Girl,'  C.-D.,  five  reels,  with 

Marguerite  Clark. 

Apr.  26 — Lasky,  "The  Girl  at  Home,"  five  reels,  with  Vivian  Martin. 

and  Jack  Pickford. 
Apr.  30 — Famous  Players,  "Hearts  Desire,"  five  reels,  with  Marie  Doro. 
May    3— Lasky,  "Sacrifice,"  five  reels,  with  Margaret  Illington. 
May    7 — Lasky,  "The  Primrose  K:ng,"  five  reels,  with  Mae  Murrav. 
May  10 — Lasky,  "The  Silent  Partnei,"  five  reels,  with  3!ar.che  Sweet 

and  Thomas  Meighan. 
May  14 — Morosco,  "The  Marcellini  Millions,"  five  reels,  with  George 

Beban. 

May  17 — Morosco,  "The  Highway  of  Hope,"  five  reels,  with  Kathlvn 

Williams  and  House  Peters. 
May  21 — Famous  Players,  "Her  Better  Self,"  five  reels,  with  Pauline 

Frederick. 

May  28 — Lasky.  "Freckles,"  five  reels,  with  Louise  Huff  and  Tack 
Pickford. 

May  31 — Lasky,  "Unconquered,"  five  reels,  with  Fannie  Ward. 

June  4 — Morosco,  "The  World  Apart,"  five  reels,  with  Wallace  Reid 

and  Myrtle  Stedman. 
June    7 — Morosco.  "Giving  Becky  a  Chance,"  five  reels,  with  Vivian 

Martin. 

June  11 — Lasky.  "The  Jaguar's  Claw,''  five  reels  with  Sessue  Haya- 
kawa. 

June  11 — Lasky,    "The    Inner    Shrine,"    five    reels,    with  Margaret 
Illington.  . 

June  18 — Pallas,   "A  Roadside   Impresario  "   five  reels,  with  George 
Beban. 

June  21 — Pallas,  "Heir  of  the  Ages,"  five  reels,  with  Hou=e  Peters 
June  25 — Lasky,   "Her   Strsnge   Wedding,"   five   reels,   with  Fannie 
\\  ard. 

June  2S — Famous  Players,  "The  Little  Boy  Scout,"  five  reels,  with 
Ann  Pennington. 

July    2 — Famous   Players,   "At   First   Sight,"   five   reels,    with  Mae 
Murray. 

July    5 — Morosco.  "Big  Timber,"  five  reels,  with  Kathlvn  Williams 

and  \\  allace  Reid. 
July    9 — Famous   Players,  "The  Love  That   Lives,"   five   reels,  with 

Pauline  Frederick. 
July  12 — Lasky.   "Forbidden   Paths,"   five   reels,,  with   Vivian  Martin 

and  Sessue  Hayakawa. 
Julv  19 — Lasky.  "What  Monev  Can't  Buv,"  five  reels,  with  Pickford 

Huff,  Roberts. 

PARAMOUNT  COMEDIES 
Mar.    5 — Black  Diamond.  "Speed." 
Mar.  12 — Klever,  "Fliwering." 
Mar.  19— Black  Diamond,  "The  Magic  Vest" 
Mar.  26 — Klever.  "Rough  and  Ready  Re<r<rif  " 
Apr.    2 — Black  Diamond,  "Getting  the  Evidence." 
Apr.    9 — Klever,  "His  Military  Figure." 
Apr.  16 — Black  Diamond.  "The  Wishbone." 
Apr.  23 — Klever,  "Ballads  and  Bologna." 
Apr.  30 — Black  Diamond.  "Her  Iron  Will." 
May    7 — Klever,  "Invited  Out" 

May  14 — Black  Diamond,  "The  Window  Dresser's  Dream." 

May  21 — Klever,  "Moving." 

June  4 — Black  Diamond,  "Bungalowing." 


40 


EXHIBITORS  HERALD 


PARAMOUNT  TRAVELOG 

Apr.    9 — "East  of  Suez." 

Apr.  16— "In  Old  India." 

Apr.  23 — Among  the  Holy  Hindus. 

Apr.  30 — Curious  Colombo. 

May    7 — Colorful  Ceylon.  • 

May  14 — With  the  Kandy  Elephants. 

May  21 — Batavia — the  Javanese  Capital. 

May  28 — A  Journey  Through  Java. 

June  4 — Surabaya — The  Busy  Burg  of  Java. 

June  11 — Bread-Lines  in  Orient  and  Occident." 

June  18 — Fruitful  Florida. 

June  25 — Palm  Beach  and  Miami. 

July    2 — How  California  Harvests  Wheat. 

July    9 — In  the  High  Sierras. 

July  16 — An  Oregonian  Niagara. 

PATHE  EXCHANGE,  INC. 

Apr.  15 — Thanhouser,  "When  Love  Was  Blind,"  five  reels,  with  Flo- 
rence La  Badie  and  Helen  Badgley. 

Apr.  22 — Astra,  "The  Hunting  of  the  Hawk,"  D.,  five  reels,  with  Wil- 
liam Courtenay  and  Marguerite  Snow. 

Apr.  29 — Balboa,  "Sunshine  and  Gold,"  five  reels,  with  Marie  Osborne. 

May  6 — Thanhouser,  "Hinton's  Double,"  five  reels,  with  Frederick 
Warde. 

May  13 — Astra,  "The  Recoil,"  five  reels,  with  William  Courtenay. 
May  20 — Thanhouser,  "The  Candy   Girl,"     five  reels,     with  Gladys 
Hulette. 

May  27 — Astra,  "The  Iron  Heart,"  five  reels,  with  Edwin  Arden. 
June    3 — Thanhouser,  "An  Amateur  Orphan,"  five  reels,  with  Gladys 
Leslie. 

June  10 — Astra,  "Blind  Man's  Luck,"  five  reels,  with  Frank  Byrne 
and  Mollie  King. 

June  17 — Thanhouser,    "Fires    of    Youth,"    five    reels    with  Helen 

Badgley  and  Frederick  Warde. 
June  24 — Lasslida,    "When    Baby    Forgot,"    five    reels,    with  Marie 

Osborne. 

July  1 — Thanhouser,  "The  Woman  in  White,"  five  reels,  with  Flo- 
rence La  Badie. 

July    8 — Astra,  "The  Cigarette  Girl,"  five  reels,  with  Gladys  Hulette. 
July  15 — Thanhouser,  "It  Happened  to  Adele,"  five  reels,  with  Gladys 
Leslie. 

RED  FEATHER 

Apr.  16 — "The  Flower  of  Doom,"  Chinese  D.,  five  reels,  with  Wedg- 
wood Nowell  and  Gypsy  Hart. 
Apr.  23 — "The  Hero  of  the  Hour,"  five  reels,  with  Jack  Mulhall. 
Apr.  30 — "The  Birth  of  Patriotism,"  five  reels,  with  Irene  Hunt. 

SELZNICK  PICTURES 

"The  Price  She  Paid,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Eternal  Sin,"  seven  reels,  with  Florence  Reed. 

"The  Easiest  Way,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talmadge. 

"The  Silent  Master,"  D.,  seven  reels,  with  Robert  Warwick. 

"The  Lone  Wolf,"  five  reels,  with  Hazel  Dawn  and  Bert  Lytell. 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modern.  Othello,"  five  reels,  with  Robert  Warwick. 

TRIANGLE  FILM  CORPORATION 

KAY  BEE-INCE 

Apr.    1 — "The  Dark  Road,"  five  reels,  with  Dorothy  Dalton. 
Apr.    8 — "Sweetheart  of  the   Doomed,"   D.,  five   reels,  with  Louise 
Glaum. 

Apr.  15 — "Paddy  O'Hara,"  five  reels,  with  William  Desmond. 
Apr.  22 — "The  Desert  Man,"  five  reels,  with  William  S.  Hart. 
Apr.  29 — "The  Pinch  Hitter,"  five  reels,  with  Charles  Ray. 
May    6 — "The  Snarl,"  five  reels,  with  Bessie  Barriscale. 
May  13 — "Happiness,"  five  reels,  with  Enid  Bennett. 
May  20 — "Wild  Winship's  Widow,"  five  reels,  with  Dorothy  Dalton. 
May  27 — "The  Millionaire  Vagrant,"  five  reels,  with  Charles  Ray. 
May  27 — "Wolf  Lowry,"  five  reels,  with  W.  S.  Hart. 
June    3 — "Bawbs  o'  the  Blue  Ridge,"  five  reels,  with  Bessie  Barriscale. 
June  10 — "The  Girl  Glory,"  five  reels,  with  Enid  Bennett. 
June  10 — "Love  or  Justice?"  five  reels,  with  Louise  Glaum. 
June  17 — "Her  Excellency,  the   Governor,"   five   reels,  with  Wilfred 
Lucas. 

June  17 — "Paws  of  the  Bear,"  five  reels,  with  William  Desmond. 
June  24 — "Madcap  Madge,"  five  reels,  with  Olive  Thomas. 
June  24 — "The  Clodhopper,"  five  reels,  with  Charles  Ray. 
jujy    i — "The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  Dalton. 
July    i — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
July    s — "A  Strange  Transgressor,"  five  reels,  with  Louise  Glaum. 
july    8 — "Time  Clock  and  Diamonds,"  five  reels,  with  William  Des- 
mond. 

July  15 — "A  Successful  Failure,"  five  reels,  with  Jack  Devereaux  and 
Winifred  Allen. 

July  15 — "The  Mother  Instinct,"  five  reels,  with  Enid  Bennett. 

FINE  ARTS-GRIFFITH 
Mar.  25 — "A  Woman's  Awakening,"  five  reels,  with  Seena  Owen. 
Apr.    8 — "Her  Official  Fathers,"  C.-D.,  five  reels,  with  Dorothy  Gish. 
Apr.  15 — "An   Old-Fashioned  Young  Man,"   five  reels,  with  Robert 
Harron. 

Apr.  22 — "Cheerful  Givers,"  five  reels,  with  Bessie  Love. 
Apr.  29 — "Hands  Up,"  five  reels,  with  Wilfred  Lucas. 
May    6 — "Might  and  the  Man,"  five  reels,  with   Elmo  Lincoln  and 
Carmel  Mvers. 

May  13 — "The  Man  Who  Made  Good,"  five  reels,  with  Winifred  Allen 

and  Jack  Devereaux. 
May   20 — "Souls  Triumphant,"   five   reels,  with  Wilfred   Lucas  and 

Lillian  Gish. 

May  27 — "Madam  Bo-Peep,"  five  reels,  with  Seena  Owen. 

June  4 — "American — That's  All,"  five  reels   with  Jack  Devereaux. 

TRIANGLE  KOMEDIES 

May    6 — "A  Dishonest  Burglar,"  one  reel. 
May    6 — "His  Criminal  Career,"  one  reel. 
May  13 — "A  Laundry  Cleanup,"  one  reel. 
May  13 — "His  One-Night  Stand,"  one  reel. 
May  20 — "The  Camera  Cure,"  one  reel. 
May  20 — "Twin  Troubles,"  one  reel. 


May  27 — "His  Social  Rise,"  one  reel. 
May  27 — "Love  and  Fish,"  one  reel. 
June    3 — "The  Girl  and  the  Ring,"  one  reel. 
June    3 — "Perils  of  the  Bakery,"  one  reel. 
June  10 — "Wheels  and  Woe,"  one  reel. 
June  10 — "His  Marriage  Failure,"  one  reel. 
June  17 — "Their  Weak  Moments,"  one  reel. 
June  17 — "His  Speedy  Finish,"  one  reel. 
June  24 — "His  Bitter  Fate,"  one  reel. 
June  24 — "Dad's  Downfall,"  one  reel. 
July    1 — "A  Janitor's  Vengeance,"  one  reel. 
July    1 — "Aired  in  Court,"  one  reel. 
July    8 — "His  Thankless  Job,"  one  reel. 
July  15 — "His  Sudden  Rival,"  one  reel. 
July  15 — "The  House  of  Scandal."  one  reel. 

MACK  SENNETT-KEYSTONE  COMEDIES 
Apr.  29 — "The  Maiden's  Trust,"  two  reels. 
May    6 — "His  Naughty  Thought." 
May  13 — "Her  Torpedoed  Love." 
May  20 — "A  Royal  Rogue." 
May  27 — "Oriental  Love,"  two  reels. 
June    3 — "Cactus  Nell,"  two  reels. 
June  10 — "The  Betrayal  of  Maggie,"  two  reels. 
June  17 — "Skidding  Hearts,"  two  reels. 
June  24 — "The  Dog  Catcher,"  two  reels. 
July    1 — "Whose  Baby?"  two  reels. 

BIG  V  COMEDIES 

Apr.    2 — "Dubs  and  Drygoods." 
Apr.    9 — "Flatheads  and  Flivvers." 
Apr.  16 — "Bombs  and  Blunders." 
Apr.  23 — "Rogues  and  Recklessness." 
Apr.  30 — "Jeers  and  Jailbirds." 
May    7 — "Chinks  and  Chases." 
May  14 — Heavy  Hugs  and  Hula  Hula. 
May  21 — "Gall  and  Gasoline." 

GREATER  VITAGRAPH-V-L-S-E 

Mar.  19 — "Aladdin  from  Broadway,"  five  reels,  with  Edith  Storey  and 
Antonio  Moreno. 

Mar.  26 — "The  More  Excellent  Way,"  five  reels,  with  Anita  Stewart. 
Apr.    2 — "Babette,"  five  reels,  with  Peggy  Hyland  and  Marc  Mac- 
Dermott. 

Apr.    9 — "Apartment  29,"  five  reels,  with  Earle  Williams. 

Apr.    9 — "Captain  Alvarez,"  five  reels,  with  Edith  Storey. 

Apr.  16 — "Her  Secret,"  five  reels,  with  Alice  Joyce. 

Apr.  23 — "Sally  in  a  Hurry,"  five  reels,  with  Lillian  Walker. 

Apr.  30 — "The  Hawk,"  five  reels,  with  Earle  Williams. 

May  7 — "The  Capt.  of  the  Grey  Horse  Troop,"  five  reels,  with  An- 
tonio Moreno  and  Edith  Storey. 

May  14 — "The  Sixteenth  Wife?"  five  reels,  with  Peggy  Hyland  and 
Marc  MacDermott. 

May  21 — "Clover's  Rebellion,"  five  reels,  with  Anita  Stewart. 

May  28 — "The  Soul  Master,"  five  reels,  with  Earle  Williams. 

June    4— "The  Magnificent  Meddler,"  five  reels,  with  Antonio  Moreno. 

June  11 — "The  Question,"  five  reels,  with  Alice  Joyce  and  Harry 
Morey. 

June  18 — "The  Maelstrom,"  five  reels,  with  Earle  Williams  and  Dor- 
othy Kelly. 

June  25 — "A  Son  of  the  Hills,"  five  reels,  with  Belle  Bruce  and 
Antonio  Morena. 

July    2 — "The  Message  of  the  Mouse."  five  reels,  with  Anita  Stewart. 
July    9 — "Mary  Jane's  Pa,"   five  reels,  with   Marc   MacDermott  and 
Mildred  Manning. 

July  16 — "Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  and  Harry 
Morey. 

WORLD  FILM  CORPORATION  PROGRAM 

Mar.    5 — "The  Web  of  Desire,"  five  reels,  with  Ethel  Clayton. 
Mar.  12 — "Fascinating  Olga,"  five  reels,  with  Alice  Brady. 
Mar.  19 — "The  Social  Leper,"  five  reels,  with  Carlyle  Blackwell. 
Mar.  26 — "The  Family  Honor,"  five  reels,  with  Robert  Warwick  and 
June  Elvidge. 

Apr.    2 — "Man's  Woman,"  five  reels,  with  Ethel  Clayton  and  Roch- 

cliffe  Fellowes. 

Apr.    9 — "The  Family  Honor,"  five  reels,  with  Robert  Warwick. 
Apr.  16 — "Forget-Me-Not,"  five  reels,  with  Kitty  Gordon. 
Apr.  23 — "Darkest  Russia,"  five  reels,  with  Alice  Brady. 
Apr.  30 — "The  Page  Mystery,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

May    7 — "Mothers  of  France,"  five  reels,  with  Sarah  Bernhardt. 
May  14 — "Moral    Courage,"    five    reels,    with    Muriel    Ostriche  and 
Arthur  Ashley. 

May  21 — "Yankee  Pluck,"  five  reels,  with  Ethel  Clayton  and  Mon- 
tagu Love. 

May  28 — "Maternity,"  five  reels,  with  Alice  Brady. 
June  4 — "The  Crimson  Dove,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

June  11 — "The  False  Friend,"  five  reels,  with  Gail  Kane  and  Robert 
Warwick. 

June  18 — "The  Stolen  Paradise,"  five  reels,  with  Ethel  Clayton. 
June  25 — "The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
July    2 — "The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

July    9 — "The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerda 

Holmes  and  Evelyn  Greeley.  ' 
July  16 — "The  Beloved  Adventuress,"  five  reels,  with  Kitty  Gordon. 

SERIALS 

Vitagraph,  "The  Secret  Kingdom. 
Signal.  "The  Railroad  Raiders." 

i  —7  i 

MISCELLANEOUS  j 


A.  KAY  COMPANY 

"Golden  Spoon  Mary,"  C,  1000. 


EXHIBITORS  HERALD 


41 


AMERICAN  STANDARD 
Apr.  8 — Diana,  "The  Golden  Rosary,"  D-,  five  reels. 
Apr.  21 — Sunshine,  "A  Forceful  Romance,"  C,  one  reel. 
May    5 — Sunshine,  "Jones'  Jonah  Day,"  C,  one  reel. 
May    6 — Zenith,  "The  Human  Fly,"  Ed.,  split  reel. 
May    7 — "When  Justice  Errs,"  five  reels. 

Kay  14 — Fleitzer,  "The  Daughter  of  Darkness,"  No.  1,  two  reels. 
May  19 — Sunshine,  "Ghosts,"  C.,  one  reel. 

May  28 — Fleitzer,  "The  Daughter  of  Darkness,"  No.  2,  two  reels. 

ARGOSY  FILMS,  INC. 
"Where  D'ye  Get  That  Stuff?"  five  reels. 
"The  Celebrated  Stielow  Case,"  five  reels. 
"AbsiHthe,"  five  reels,  with  King  Baggott. 

ARIZONA  FILM  CORPORATION 
"Should  She  Obey?"  six  reels,  with  Billie  West. 

ARROW  FILM  CORPORATION 
"The  Deemster,"  nine  reels,  with  Derwent  Hall  Caine. 

GEORGE  BACKER  FILM  CORPORATION 
"The  Sin  Woman,"  with  Irene  Fenwick,  Reine  Davies  and  C.  Bruce. 

REX   BEACH  PICTURES  CORPORATION 
"The  Barrier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 
'"Who  Knows,"  five  reels. 

BIOGRAPH  COMPANY 
"Her  Condoned  Sin,"  six  reels. 

BLUEBIRD 

"Eagle's  Wings,"  five  reels,  war  drama. 

"Even  as  You  and  I,"  five  reels,  with  Lois  Weber. 

CARDINAL   FILM  CORPORATION 
i"Joan  the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

CINES  CORPORATION  OF  AMERICA 
"The  Fated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 
May  21— "The  Milky  Way,"  one  reel. 
May  28 — "His  Last  Pill,"  one  reel. 
June  4 — "Those  Wedding  Bells,"  one  reel. 
Jane  11 — "A  Lucky  Slip,"  one  reel. 
June  IS — "A  Bold,  Bad  Knight,"  one  reel. 
June  25 — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 
"The  Birth  of  Character,"  five  reels. 
"The  Heart  of  New  York,"  five  reels. 

CLUNE  PRODUCTIONS 

"Ramona,"  ten  reels. 

"The  Eyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
"The  Curse  of  Eve,"  seven  reels,  with  Enid  Markey. 

COSMOFOTOFILM  COMPANY 
"The  Black  Spot,"  four  reels. 
"Incomparable  Mistress  Bellairs,"  four  reels. 
"Liberty  Hall,"  four  reels, 
i  "His  Vindication,"  five  reels. 
"Victoria  Cross,"  four  reels. 
"The  Manx-Man,"  eight  reels. 

CREATIVE  FILM  CORPORATION 
"The  Girl  Who  Didn't  Think,"  six  reels. 

DIXIE  FILM  COMPANY 
"Tempest  and  Sunshine,"  five  reels. 
"Just  a  Song  at  Twilight,"  five  reels. 

EBONY  FILM  CORPORATION  COMEDIES 
"Dat  Blackhand  Waitah  Man,"  one  reel. 
"Shine  Johnson  and  the  Rabbit's  Foot,"  one  reel. 

E.  I.  S.  MOTION  PICTURE  CORPORATION 
|  "Trooper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Da>e 
E.  &  R.  JUNGLE  FILMS  COMEDIES 
"Discovered,"  one  reel. 
"Napoleon's  Night  Out,"  one  reel. 
"When  Jones  Went  Wrong,"  one  reel. 
"Circus  Brides,"  one  reel. 
"Fowl  Play,"  one  reel. 
"Jungle  Rats,"  one  reel. 

"When  the  Clock  Went  Cuckoo,"  one  reel. 

ENLIGHTENMENT  PHOTOPLAY  CORPORATION 
:;  "Enlighten  Thy  Daughter,"  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland,"  six  reels. 

EUGENIC  FILM  COMPANY 

.    "BIRTH,"  six  reels. 

EUROPEAN  FILM  COMPANY 
"Fighting  for  Verdun,"  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father?"  seven  reels. 

FAIRMOUNT  FILM  CORPORATION 
"Hate,"  seven  reels. 

J.  W.  FARNHAM 
"The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide,"  six  reels. 

FIRST  NATIONAL  EXHIBITORS'   CIRCUIT,  INC. 
"On  Trial,"  nine  reels,  with  Sydney  Ainsworth. 

FLORA  FINCH  FILM  CORPORATION 
"War  Brides,"  C,  two  reels,  with  Flora  Finch. 

FRIEDER  FILM  CORPORATION 
"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN  ENTERPRISES 
3    "A  Mormon  Maid,"  five  reels. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Man,"  nine  reels,  with  H.  B.  Warner. 


GOLD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

GRAND  FEATURE  FILM  COMPANY 
"Rex  Beach  on  the  Spanish  Main,"  five  reels. 
"Rex  Beach  in  Pirate  Haunts,"  five  reels. 
"Rex  Beach  in  Footsteps  of  Capt.  Kidd,"  five  reels. 

GRAPHIC  FILM  COMPANY 
"The  Woman  and  the  Beast,"  five  reels. 

D.  W.  GRIFFITH 
"The  Birth  of  a  Nation,"  nine  reels,  with  H.  B.  Walthal. 
"Intolerance,"  nine  reels,  with  Mae  Marsh. 

HANOVER  FILM  COMPANY 

"Maciste,"  six  reels. 

"How  Uncle  Sam  Prepares,"  four  reels. 

HARPER  FILM  CORPORATION 
"Civilization,"  ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels. 

EDUCATIONAL  FILM  COMPANY 
"The  Valley  of  the  Hoh,"  one  reel. 
"The  Sheep  of  Chelan."  one  reel. 
"High,  Low  and  the  Game,"  one  reel 
"The  Mysteries  of  Crystallization,"  one  reel. 
"The  Living  Book  of  Nature,"  one  reel. 
"Seren  of  Index,"  one  reel. 
"The  Orang  Outang,"  one  reel. 

EFFANGE  FILM  COMPANY 
"The  Marriage  Bond,"  five  reels,  with  Nat  Goodwin. 

FRANK  HALL  PRODUCTIONS 
"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 

HILLER  AND  WILK 
"The  Battle  of  Gettysburg." 

HOWL  COMEDIES 

"Balloonatics." 
"Automaniacs." 

"Neptune's  Naughty  Daughter." 

IVAN  FILM  PRODUCTIONS 
"Two  Men  and  a  Woman,"  with  James  Morrison,  five  reels. 
"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 

JUVENILE  FILM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block,"  one  reel. 
"Chip's  Elopement,"  one  reel. 
"Chip's  Backyard  Barnstormers,"  two  reels. 
"Chip's  Rival/'  one  reel. 
"For  Sale — A  Daddy,"  one  reel. 
"Chip's  Carma,"  two  reels. 
"Chip's  Movie  Company,"  one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOONS 
"Mose  Is  Cured,"  half  reel. 
"The  Old  Forty-Niner,"  half  reel. 

Jeb  Jenkins,  the  Village  Genius,"  half  reel. 

Jerry  McDub  Loses  His  Job,"  half  reel. 

"Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 
"Zoo-Illogical  Studies,"  half  reel. 
"A  Dangerous  Girl,"  half  reel. 
"Dr.  Zippy  Opens  a  Sanitorium,"  half  reel. 
"The  Fighting  Blcod  of  Jerry  McDub."  half  reel. 

KLOTZ  AND  STREIMER,  INC. 
"Whither  Thou  Goest,"   five   reels,   with  Orrin  Johnson  and  Rhea 
Mitchell. 

KULEE  FEATURES 
"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The  Unborn,"  five  reels. 

LEA-BEL  COMPANY 
"Modern  Mother  Goose,"  five  reels. 
"Snow  White,"  four  reels. 
"Jimmie  Gets  the  Pennant,"  Mo-Toy  comedy. 
"Out  in  the  Rain,"  Mo-Toy  comedy. 

THE  LINCOLN  CYCLE 
"The  Spirit  Man,"  two  reels. 
"The  Physical  Man,"  two  reels. 
"The  Lincoln  Man,"  two  reels. 
"Old  Abe,"  two  reels. 
"At  the  Slave  Auction,"  two  reels. 
"The  President's  Answer,"  two  reels. 

C.  POST  MASON  ENTERPRISES 
"The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 
"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 

MILO  COMEDIES 
"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil  In  Again,"  one  reel. 
"Gooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY  COMEDIES 
"The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 
"How  Levi  Fooled  the  Folks,"  one  reel. 
"Dear  Old  Dad,"  one  reel. 
"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL    UPLIFT    SOCIETY    OF  AMERICA 
"It  May  Be  Your  Daughter,"  five  reels. 

B.  S.  MOSS 
"The  Power  of  Evil,"  five  reels. 
"The    Girl  Who  Doesn't  Know,"  five  reels. 


42 


EXHIBITORS  HERALD 


PARAGON  FILM  COMPANY 

"The  Whip,"  eight  reels. 

PATRIOT  FILM  CORPORATION 
"How  Britain  Prepared,"  eight  reels. 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  five  reels. 

PRIVATE  FEATURE  FILMS 
"Ignorance,"  six  reels. 

RAY  COMEDIES 

"Casey's  Servants,"  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

SHERIOTT  PICTURES  CORPORATION 
"The  Black  Stork,"  five  reels. 

SHERMAN  ELLIOTT.  INC. 
"The  Crisis,"  seven  reels.  * 

SIGNET   FILM  CORPORATION 
"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebastian. 

SUNBEAM  MOTION  PICTURE  CORPORATION 
"Somewhere  in  Georgia  with  Ty  Cobb,"  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know,"  five  reels. 

SUNSHINE  FILM  CORPORATION 
"S  O  S,"  six  reels,  with  Richard  Travers  and  William  Buckley. 

SUPERIOR  FILM  COMPANY 
"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

TODAY   FEATURE   FILM  CORPORATION 
"Today,"  with  Florence  Reed. 

TRIUMPH   FILM  COMPANY 
"The  Libertine,"  six  reels. 


ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Michelena. 

UNIVERSAL 

"Idle  Wives,"  five  reels. 

"Where  Are  My  Children?"  five  reels. 

"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 

"People  vs.  John  Doe,"  five  reels. 

"Robinson  Crusoe,"  four  reels. 

"Hell  Morgan's  Girl,"  five  reels. 

VARIETY  FILMS  CORPORATION 
"My  Country  First,"  six  reels. 
"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul,"  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"The  Warfare  of  the  Flesh,"  with  Sheldon  Lewis  and  Charlotte  Ives. 

WHARTON  BROTHERS,  INC. 
"The  Great  White  Trail."  with  Doris  Kenyon. 

ELLA  WHEELER  WILCOX  FILMS 
"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels 
"Divorced,"  two  reels. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO. 

"The  Bird's  Christmas  Carol,"  five  reels. 

WILLIAMSON  BROTHERS 

"The  Submarine  Eye." 


GENERAL 

ESSANAY 

May  26^-Sundaying  at  Fairview,  C.-D.  2,000 
June    3 — The  Quarantined  Bridegroom, 

C.-D  _  2,000 

KALEM 

The  Trapping  of  Two-Bit  Tuttle,  D   2,000 

The  Vanished  Line  Rider,  D   2,000 

The  Man  Hunt  at  San  Remo,  D   2,000 

Bandits  Beware,  C   1,000 

SELIG 

May  39— The  Framed  Miniature,  D   1,000 

May  21 — The     Return     of  Soapweed 

Scotty,  D   2,000 

Romance  and  Roses,  C   1,000 

Baseball  at  Mudville,  C  _   1,000 

VITAGRAPH 

The  Cop  and  the  Anthem,  C.-D   2,000 

Vanity  and  Some  Sables,  C.-D   2,000 

MUTUAL 

CUB 

May  24 — Jerry  Joins  the  Army,  C   1,000 

May  31 — jerry's  Masterstroke,  C   1,000 

June    7 — There  and  Back,  C   1,000 

June  14 — Jerry's  Getaway,  C  _.  1,000 

GAUMONT 

June    7— Reel  Life,  Top   1,000 

June  12 — Mutual     Tours     Around  the 

World,  Tr   1,000 

June  14— Reel  Life,  Top.  .    1,000 

LA  SALLE  COMEDIES 

Mav  21 — Chubbv  Inherits  a  Harem,  C...  2,000 

June    4— The  Flight  That  Failed,  C   2,000 

June  12— His  Cannibal  Wife,  C   1,000 

LONE  STAR 
Apr.  16— The  Cure,  C     2.000 

MARDEN  COMEDIES 

Apr.  30 — Gladvs'  Day  Dream   2,000 

May  14— When  Betty  Bets.  C   2,000 

May  28 — Patsy's  Partner,  C   1,000 

MONMOUTH 

Ha>.  25 — Two  Crooks  and  a  Knave,  No. 

10  "Jimrnie  Dale  »  000 


June    1 — A    Rogue's    Defeat,    No.  11, 

"Jimmie  Dale,"  D   2,000 

June    8 — Good  for  Evil,  No.  12  "Jimmie 

Dale,"  D.    2,000 

June  15— The  Man  Higher  Up,  No.  13 

"Jimmie  Dale,"  D   2,000 

MUTUAL 

May  23— Mutual   Weekly,  No.   125   1,000 

May  30— Mutual  Weekly,  No.  126   1,000 

June    6 — Mutual  Weekly,  No.  127   1,000 

June  13— Mutual  Weekly,  No.  128   1,000 

STRAND 

May  9 — The  Great  AmericaD  Game,  C.  1,000 

Mav  16— Miss  Trixie  of  the  Follies,  C...  1,000 

May  23— Two  of  a  Kind,  C.._   1,000 

May  30— Bluffing   Father,   C  _  1,000 

SIGNAL 

May  28— A  Knotted  Cord,  No.  8  "The 

Railroad  Raiders"    2,000 

June  4 — A  Leap  for  Life.  No.  9  "The 

Railroad  Raiders"    2,000 

June  11 — A  Watery  Grave,  No.  10  "The 

Railroad  Raiders"    2,000 

VOGUE 

May  12— A  Vanquished  Flirt,  C   2,000 

May  19— Caught  In  the  End,  C   2,000 

May  26 — Flirting  with  Danger,  C   2,000 

UNIVERSAL 
BIG  U 

May  27— The  Smashing  Stroke,  D   2,000 

May  31— Defiance,  D   1,000 

June  24— The  Two-Gun  Parson,  C   1,000 

BISON 

June    9— The  Scrapper,  D   2,000 

June  14 — The  Honor  of  Men,  D   2,000 

GOLD  SEAL 

May  22 — A  44-Caliber  Mystery,  D   3,000 

May  29— The  Stolen  Actress,  D   3,000 

Tune    5— The  Almost  Good  Man,  D   3,000 

June  19— The  Brand  of  Hate,  D   3,000 

IMP 

May  10— The  Flames  of  Treachery,  D   1,000 

May  11— The  Girl  in  the  Garret,  D   2,000 

May  17 — The  Puzzle  Woman,  D   1,000 

May  20 — The  Case  of  Doctor  Standing, 

D   2.000 

June    7 — Doomed,    D  1,000 

June  10— The  Hunted  W»«    n    1,000 


JOKER 

May  26— The  Boss  of  the  Family,  C   1,000 

June    2 — Uneasy  Money,  C   1,000 

June    9— Simple  Sapho,  C   1,000 

June  23 — A  Burglar's  Bride,  C    1,000 

LAEMMLE 

May  26— Light  of  Love,  D   1,000 

June    9— The  Missing  Wallet,  D...._   1,000 

June  20 — Bartered  Youth,  D   1,000 

L-KO 

May  23— Beach  Nuts,  C  -   1,000 

May  30— Roped  Into  Scandal,  C   2,000 

June    6 — Dry   Goods  and   Damp  Deeds, 

C  -  „   2,000 

June  20— Where  Is  My  Che-ild,  C   2,000 

NESTOR 

May  14— To  Oblige  a  Vampire,  C   1,000 

May  21— Moving  Day,  C   1,000 

May  28— Tell  Morgan's  Girl,  C   1.000 

June  4 — Burglar  bv  Request,  C   1,000 

June  IS— Jilted  in  Jail,  C   1,000  1 

POWERS 

May  13 — Such  Is  Life  in  South  Algeria, 

Tr   1,000 

May  27 — Navigation  in  China,  Ed  Split  reel 

June    3 — Perils  of  the  Yangtze,  Ed  Split  reel 

June  10 — Superstitious  China   Split  reel 

June  24 — China's  Wonderland  Split  reel 

REX 

May  17— The  Gift  of  the  Fairies,  C.-D...  1,000 

May  24— Unmasked,  D  „   1,000 

Tune    3— The  Purple  Scar,  D   2,000 

Tune  10— Tacky  Sue's  Romance,  D   2,000. 

June  21— Helen  Grayson's  Strategy,  D.  2,000 

VICTOR 

May  11— Signs  of  Trouble,  C   1,000 

May  15— Fat  and  Foolish,  C   1,000 

May  17— Breaking  the  Family  Strike,  C.  1,000 

May  22— Who  Said  Chicken?  C   1,000 

May  24 — Mary  Ann  In  Society,  C   1,000 

May  29— The  Gunman's  Gospel,  D   1,000 

May  31 — An   Eight  Cylinder  Romance, 

C.-D   2,000 

Tune    1— By  Speshul  Delivery,  C.-D   1,000 

Tune    S— A  Box  of  Tricks,  C   1,000 

Tune  19— A  Pirate  Hold.  C   1,000. 

Tune  21— Puppy  Love,  C  _   1.000 

Tune  22 — She    Married    Her  Husband, 

C.-D.  _   2,000.' 


EXHIBITORS  HERALD 


43 


NEWS  OF  EXHIBITORS  AND  EXCHANGES 





Philadelphia — The  Palace  Theater,  which  was  destroyed 
by  fire  last  April,  is  being  rebuilt. 


Mahanoy  City,  Pa. — Isaac  Refowich  has  organized  a 
company  and  will  build  a  theater  here.  The  concern  is 
to  be  known  as  the  Refowich  Theater  Company  and  has 
a  capital  of  $10,000. 


Minneapolis,  Minn. — Fred  S.  Meyer,  western  district 
manager  of  the  General  Film  Company,  has  been  made 
sales  manager  of  the  Chicago  office  and  will  take  up  his 
duties  this  month.  Mr.  Meyer  came  to  Minneapolis  in 
1912  and  at  that  time  headed  three  exchanges..  He  was 
later  made  manager  of  the  Laemmle  exchange,  the  Kri- 
terion  and  of  the  General  Film  Company's  offices,  and 
was  also  president  of  the  Theatrical  Mechanics  Asso- 
ciation. 


Mingo,  Ohio — The  Palace  Theater  here  is  being  re- 
modeled. 


Churubusco,  Ind. — J.  S.  Thompson  has  purchased  the 
Palace  Theater  from  George  Underbill  of  Fort  Wayne. 


Nebraska  City,  Neb. — Frank  A.  Ewing,  of  Iowa,  has 
purchased  the  Empress  Theater  from  Edward  Blakeslee. 


O'Xeill.  Xeb. — Mr.  and  Mrs.  Alva  Plummer  have 
bought  the  motion  picture  theater  in  this  city  and  will 
open  it  after  improvements  are  made. 


Greene,  la. — John  Hale  of  Clarksville  has  purchased 
the  Crystal  Theater  from  Lloyd  Gates. 


White  Hall,  111. — John  B.  Morrow  has  sold  his  Royal 
Theater  to  Sid  Simpson. 


Dcs  Moines,  la. — At  a  recent  meeting  of  the  Iowa 
Motion  Picture  Exhibitors'  League,  called  to  reorganize 
the  league,  a  bitter  fight  was  waged  between  the  exhibitors 
and  exchangemen,  over  the  admission  of  exchangemen 
as  members.  X.  C.  Rice,  of  Algona,  represented  the 
exhibitors,  while  D.  B.  Lederman.  of  Des  Moines,  spoke 
for  the  exchangemen.  The  latter  won  out  and  the  name 
of  the  association  was  changed  to  the  Iowa  Motion 
Picture  Industry  League.  Several  of  the  defeated  mem- 
bers withdrew  their  names  and  left  the  session. 


Shelby,  Mont. — Ground  has  been  broken  for  the  erec- 
tion of  a  motion  picture  theater  here,  to  be  known  as  the 
Liberty.    Williamson  &  McClory  are  the  owners 


Paxton,  111. — E.  E.  Alger  has  purchased  the  Crystal 
Theater  from  Mr.  and  Mrs.  Cyphers  and  Dave  Undell. 


Findlay,  Ohio — Floyd  Bergschicker  and  H.  B.  Solo- 
mon will  open  a  motion  picture  theater  here  next  month. 


Clanon,  Mich. — George  Smith  has  taken  possession  of 
the  Lyric  Theater,  having  purchased  it  from  Dana  Bar- 
tholomew. 


Grand  Rapids,  Mich. — Wirt  S.  McLaren,  manager  of 
he  Majestic-Colonial  Theater  at  Jackson,  was  elected 
rst  vice  president  of  the  M.  P.  E.  L.  of  Michigan  at  the 
inth  annual  convention  held  here.  Stephen  S.  Springett, 
lanager  of  the  Family  Theater,  and  Mr.  McLaren  were 
amed  as  delegates  to  the  national  convention  in  Chi- 
ago,  July  14  to  22. 


Wabash,  Minn. — J.  H.  Ross  has  purchased  the  Lyric 
heater  in  this  city  and  will  make  extensive  improve- 
lents. 


PHOTOGRAPHY  OF  "WOMAN  IN  WHITE," 
STARRING  FLORENCE  LA  BADIE,  IS 

LAUDED  BY  EDWIN  THANHOUSER 


"Our  six-reel  film,  'The  Woman  in  White,'  is  a  good 
story,  well  acted,"  says  Edwin  Thanhouser.  ''But  it  also 
shines  in  another  department — photography.  I  have  been 
making  motion  pictures  for  eight  years,  but  I  never  have 
seen  a  Thanhouser  production  that  surpassed  the  present 
one  in  steady  photographic  effectiveness.  At  times  this 
effectiveness  reaches  the  startling  plane,  and  I  must  pub- 
licly commend  Director  Warde  and  Cameraman  Zollinger 
on  what  they  have  attained  in  this  direction." 

Florence  La  Badie  is  the  star  of  "The  Woman  in 
White,"  which  has  been  adapted  by  Lloyd  Lonergan  from 
the  book  by  Wilkie  Collins.  In  Miss  La  Badie's  support 
are  Richard  R.  Xeill,  Arthur  Bower,  J.  H.  Gilmour.  Ger- 
trude Dallas,  Wayne  Arey  and  Claude  Cooper. 


"THAT'S  WHAT  THEY  ALL  SAY" 

Talk  is  cheap — Results  are  what  count.     What  are  you  buying?    See  me  for 
lobby  display — interior  decorations — frames. 

Mailers  Building  HAMBURG  Chicago,  111. 


44 


EXHIBITORS  HERALD 


UNIQUE  POSTER  ON 

CHARLIE  CHAPLIN  IS 

ISSUED  BY  MUTUAL 

The  Mutual  Film  Corporation  is 
distributing  a  three-sheet  poster  for 
the  latest  Mutual-Chaplin  special  that 
is  unique,  inasmuch  as  it  shows  the 
comedian  in  an  unusual  position  hang- 
ing over  the  side  of  a  ship,  fishing. 


"THE  LITTLE  AMERICAN,"  WITH  MARY  PICKFORD, 

JUST  COMPLETED;  WILL  BE  PUBLISHED  JULY  2 


MUTUAL    CHAPLIN  SPECIALS 


CHARLIE  CHAPLIN 
THE  IMRANT 

MUTUAL   CHAPLIN  SPECIALS 

6.»:  ST*"  t 


PHOTOGRAPH  OF  THREE-SHEET  POST- 
ER BEING  USED  FOR.  "THE 
IMMIGRANT" 

The  poster  is  taken  from  the  first 
scenes  of  the  new  Chaplin  picture, 
"The  Immigrant,"  said  to  be  one  of 
the  funniest  productions  the  comedian 
has  so  far  produced. 


MONTANA  TOWN,  SIXTY 
MILES  FROM  RAILROAD, 
HAS  TWO  FILM  HOUSES 

Opheim,  Montana,  is  located 
sixty  miles  from  a  railroad,  yet 
it  boasts  of  two  motion  picture 
theaters,  cement  sidewalks  and 
electric  lights.  Such  is  the 
progress  of  Opheim.  And  to 
accommodate  the  increased 
business,  the  Globe  Theater 
was  recently  sold  to  persons 
who  are  going  to  enlarge  it, 
while  the  Arcade  Theater  will 
be  replaced  by  an  entirely  new 
building. 


Story  Has  Patriotic  Touch  and  Deals  with  Yankee  Girl's  Dangers 
in  War  Zone;  Cecil  B.   De  Mille 
Directed  Production 


Mary  Pickford  has  just  completed 
at  the  Lasky  studios  in  Hollywood, 
Cal.,  her  newest  dramatic  production, 
entitled  "The  Little  American,"  which 
will  be  published  by  Artcraft  July  2. 

The  story  has  a  patriotic  touch  and 
deals  with  war.  Captain  I.  H.  Beith, 
author  of  "The  First  100,000,"  and  a 
British  army  officer,  was  among  those 
who  proved  invaluable  to  Director 
Cecil  B.  De  Mille,  who  handled  the 
production. 

As  Angela  Moore,  the  little  Amer- 
ican girl  who  braves  the  dangers  of 
the  war  zone,  Mary  Pickford  appears 
in  a  part  that  demands  much  fine  act- 


ing, it  is  said.    Among  the  spectacular' 
scenes  in  which  she  appears  arc  those 
depicting  the  sinking  of  the  "Veri-I 
tania"  in  mid-ocean. 

Although  the  story  deals  with  the) 
war,  it  is  not  of  the  same  type  as  the 
ordinary  war  drama,  as  it  deals  more 
with  the  intimate  than  with  the  gen-1 
cral.    The  picture  should  strike  a  rtm 
sponsive  chord,  as  it  will  be  in  time 
for  July  4  presentation.    In  keeping 
with  the  work  of  the  star  is  a  cast  in-1 
eluding  Hobart  Bosworth,  Jack  Holt, 
James  Neill,  Raymond  Hatton,  Guy 
Oliver,     Edythe     Chapman,  Lillian 
Leighton,  Walter  Long,  Dewitt  Jen- 
nings and  Little  Bert  Alexander. 


SUPERPICTURES  WITHDRAWS  FROM  TRIANGLE, 

SELLING  OUT  HOLDINGS  TO  S.  A.  LYNCH 


Superpictures,  Inc.,  has  withdrawn 
from  the  Triangle  Distributing  Cor- 
poration, having  sold  its  holdings  to 
S.  A.  Lynch. 

Superpictures,  Inc.  is  the  holding 
company  for  McClure  Pictures  and 
until  last  week  was  the  controlling 
factor  in  the  Triangle  Distributing 
Corporation.  It  will  sell  its  new 
features  through  two  channels.  Su- 
perpictures, Inc.,  also  will  produce  for 


the  state  rights  market  and  will  pub- 
lish through  Triangle. 

Such  confidence  has  Frederick  L. 
Collins,  president  of  the  Superpic- 
tures, Inc.,  in  the  Triangle  organiza- 
tion that  he  has  arranged  for  Tri- 
angle to  produce  six  features  to  be 
sold  on  the  state  rights  plan  and 
for  the  distribution  of  twelve  addi- 
tional pictures  a  year  through  the  Tri- 
angle Distributing  Corporation. 


EXHIBITORS  HERALD 


-5 


MAE  MURRAY.  KATHLYN  WILLIAMS 

AND  WALLACE  REID  ARE  STARS  IN 

TWO  PARAMOUNT  FEATURES  JULY  2 


"At  First  Sight,"  starring  Mae  Murray,  and  "Big 
Timber,"  starring  Kathlyn  Williams  and  Wallace  Reid. 
are  the  two  features  which  will  be  issued  by  Paramount 
for  the  week  or  July  2.  Besides  these  two  five-reel  pic- 
tures, Paramount  will  distribute  the  73rd  edition  of  the 
Paramount-Bray  Pictographs,  the  magazine-on-the-screeti: 
the  74th  of  the  weekly  trips  around  the  world,  personally 
conducted  by  Burton  Holmes,  in  which  he  takes  his  fel- 
low journeyers  to  see  "How  California  Harvests  Wheat,'" 
and  a  Klever  Komedy  entitled  '*Oh,  Pop,"  in  which  Victor 
Moore  is  starred. 

"At  First  Sight"  deals  with  the  adventures  of  pretty 
Justine  Gibbs,  played  by  Mae  Murray.  Justine  is  a  very 
i  attractive  and  highly  American  type  of  young  woman 
who  rebels  against  a  prearranged  marriage  and  follow? 
|  the  dictates  of  her  heart.  It  is  essentially  a  comedy,  and 
I  the  story  is  really  based  upon  the  efforts  of  the  young 
woman  to  win  the  heart  of  a  young  writer,  so  absorbed 
in  his  work  that  the  heroine  must  take  him  by  storm. 
A  great  deal  of  the  charm  of  the  story  lies  in  the  quaint 
and  humorous  scenes  between  the  absent-minded  young 
writer  and  the  impetuous  heroine. 

The  writer  is  at  work  upon  a  story  which  closely  fol- 
lows his  own  and  Justine's  adventures,  and  it  monopolizes 
his  time  and  attention  to  such  an  extent  that  Justine  sees 
that  the  only  way  she  can  successfully  win  his  heart, 
or  arouse  his  interest,  is  by  providing  material  that  will 
satisfactorily  finish  the  story — which  she  proceeds  to  do  in 
a  wholly  unexpected  and  original  manner  of  her  own. 
The  cast  supporting  Miss  Murray  includes  Sam  T.  Hardy 
as  Hartly  Poole,  Jules  Rancourt  as  Paul.  Julia  Bruns  as 
Nell,  W.  T.  Carlton  as  Mr.  Chaffin,  Nellie  Lindreth  as 
Mrs.  Chaffin,  William  Butler  as  sheriff  and  Edward 
Sturgis  as  deputy. 

•"Big  Timber,"  in  which  Kathlyn  Williams  and  Wallace 
Reid  are  starred,  is  an  adaptation  of  Bertrand  Sinclair's 
story  of  the  same  name  by  Gardner  Hunting.  There  art 
many  thrilling  scenes  in  the  film,  among  them  a  real 
forest  fire  in  the  Big  Timber  of  California. 

''Big  Timber"  is  the  story  of  Stella  Benton,  a  young 
society  girl  who  has  lost  her  beautiful  voice  through  the 
death  of  her  father,  and  who  goes  to  live  with  her  brother 
Charles  in  the  lumber  camp.  Charles  Benton  is  having 
a  struggle  to  make  both  ends  meet,  and  when  his  cook 
quits,  he  makes  his  sister  do  the  work  for  the  hundred 
men  in  the  lumber  camp.  Jack  Fyfe.  a  neighboring  lum- 
ber man,  me*ts  Stella  and  gradually  falls  in  love  with  her, 
but  the  love  is  not  reciprocated.  Seeing  that  she  is  being 
overworked.  Fyfe  offers  to  marry  her,  in  spite  of  the 
fact  that  she  does  not  love  him.  A  child  is  born  of  this 
loveless  marriage,  and  the  couple  are  reasonably  happy, 
nntil  Walter  Monahan,  a  wealthy  lumberman,  begins  to 
make  love  to  Stella.  She  gradually  becomes  tired  of  her 
husband,  and  when  the  child  dies,  decides  to .  leave  him. 
Her  voice  returns,  and  she  makes  a  substantial  success 
as  a  concert  singer.  Monahan,  who  has  professed  love 
for  her,  becomes  indifferent,  but  she  will  not  return  to 
Fyfe,  in  spite  of  his  pleadings. 

Monahan.  jealous  of  Fyfe's  success,  sets  fire  to  his 
holdings  and  is  caught  in  the  act.  Friends  telephone  this 
fact  to  Stella,  and  she  immediately  returns  to  the  lumber 
camp,  and  there,  at  their  home,  she  finds  Jack,  heart 
broken,  as  his  holdings  are  on  fire  and  there  is  nothing 


but  a  heavy  rain  which  could  save  them. 

She  comes  to  him  and  offers  to  use  her  own  money 
to  retrieve  his  lost  fortune,  and  as  she  goes  into  his  arms, 
the  heavy  downpour  of  rain  comes  and  they  are  safe.  In 
the  cast  supporting  Miss  Williams  and  Mr.  Reid  are  Joe 
King  as  Walter  Monahan,  Alfred  Paget  as  Charlie  Ben- 
ton and  Helen  Bray  as  Linda  Abbey. 


A  STRANGE  TRANSGRESSOR"  OFFERS 

LOUISE    GLAUM   IN    A   NEW  ROLE 


Louise  Glaum,  the  Ince-Triangle  vampire  player,  soon 
will  be  seen  in  a  part  distinctly  different  from  the  usual 
vampire  roles,  when  she  is  presented  by  Thomas  H.  Ince 
in  "A  Strange  Transgressor."  This  is  the  story  of  a  wom- 
an who  becomes  the  mistress  of  a  man  through  love — and 
love  alone.  Her  life,  with  the  exception  of  this  one  sin, 
is  without  blemish.  Then  comes  the  time  when  the  man 
tires  of  his  plaything.  He  tells  her  of  his  desire  to  marry 
a  good  woman,  who  will  exert  the  proper  influence  over 
his  son,  who  is  falling  into  evil  ways.  The  woman  begs 
him  to  marry  her,  but  he  insists  that  he  must  not  darken 
his  son's  future.  She  then  confesses  that  she,  too,  has  a 
son — a  little  boy  who  is  being  protected  amidst  the  clois- 
tered surroundings  of  a  religious  institution.  But  even 
this  has  no  effect.  From  here  the  play  presents  exciting 
situations. 

Miss  Glaum,  as  Lola  Montrose,  the  woman  who  loved 
and  sinned  for  love,  presents  a  strong  characterization. 

J.  Barney  Sherry,  who  plays  the  leading  masculine 
character,  offers  an  excellent  performance.  He  is  the 
typical  man  of  the  world,  living  his  own  life  regardless  of 
how  he  is  judged.  Others  in  the  supporting  cast  include 
Colin  Chase,  Dorcas  Matthews,  May  Giraci,  J.  Frank 
Burke  and  William  H.  Bray. 


M.  F.  TOBIAS  HAS  HAD  METEORIC 

RISE  FROM  A  BOOKKEEPER  TO  CHIEF 
OF  SUPERLATIVE  PICTURES  CORP. 


From  bookkeeper  to  president  in  twelve  years,  every 
step  achieved  by  his  own  effort,  is  the  achievement  of 
which  Maurice  F.  Tobias,  executive  head  of  Superlative 
Pictures  Corporation,  can  boast. 

Mr.  Tobias  entered  film  business  as  a  bookkeeper  for 
the  Greater  New  York  and  Empire  Film  Exchanges,  then 
on  Fourteenth  street,  in  1905.  He  was  one  of  William 
Fox's  first  associates  when  Fox  entered  the  film  business, 
and  while  with  him  originated  a  system  of  booking  that 
is  still  in  vogue.  This  system,  termed  by  Mr.  Tobias  the 
"lock  system,"  locked  a  complete  show  for  a  period  of 
consecutive  days,  thereby  eliminating  any  loss  of  time 
from  one  exhibitor  to  another  and  avoiding  any  mistakes 
in  the  course  of  shipments. 

Joining  Paramount,  Mr.  Tobias  traveled  through  New- 
York  State  selling  Paramount  pictures.  As  manager  of 
the  Mutual  New  York  Western  exchange  Mr.  Tobias 
proved  his  worth.  Taking  over  the  office  of  that  organiza- 
tion when  it  was  in  a  state  of  chaos,  he  promptly  righted 
matters,  and  after  four  years  he  resigned. 

At  the  present  time  Superlative  Pictures  Corporation, 
the  mother  organization  of  Irving  Cummings  Pictures, 
Inc.,  and  Lois  Meredith  Pictures,  Inc.,  feels  that  with 
Maurice  F.  Tobias  as  its  head  its  success  is  assured. 


NOW   IS  THE  TIME.      SEE  ME!! 

I  have  satisfied  a  number  of  the  foremost  exhibitors  of  the  country.    Get  in  touch  with  me — it  costs  nothing — 
will  save  yoa  money  to  figure  with  me  on  interior  decora*ion~  —lobby  display — frames. 

Mailers  Building  HAMBURG  Chicago,  111. 


46 


EXHIBITORS  HERALD 


BRITISH  COLUMBIA 
FILM  MEN  PLAN  A 

STRONG  ORGANIZATION 

Vancouver,  B.  C. — There  has  been  a 
strong  and  united  effort  by  both  ex- 
hibitors and  exchangemen  in  the  past 
toward  organization  in  British  Co- 
lumbia, but  up  to  the  present  time 
very  little  has  been  accomplished.  The 
association  has  taken  on  new  life, 
however,  and  the  exhibitors  and  the 
exchangemen  hope  to  be  soon  able  to 
boast  of  an  organization  second  to 
none  in  Canada. 

There  is  a  much  better  feeling  and 
stronger  co-operation  among  the  ex- 
hibitors now  than  ever  before.  The 
exchange  managers  had  a  general 
meeting  on  June  1  and  adopted  the 
name  of  the  Film  Managers'  Protec- 
tive Association,  and  plans  for  a  per- 
manent organization  were  made.  The 
following  officers  were  elected:  C. 
R.  Bippie,  Mutual  Film  Company, 
president;  W.  P.  DeYVees,  Triangle 
Film  Company,  vice  president;  N.  R. 
Fowser,  Fox  and  Metro,  secretary- 
treasurer. 

The  executive  committee  comprises 
the  three  named  officers  together  with 
two  other  members  to  be  selected. 
These  early  steps  for  a  new  associa- 
tion drafted  in  part  from  the  ideas 
adopted  by  the  Winnipeg  association 
point  strongly  to  better  conditions  in 
the  Vancouver  field  and  to  the  film  in- 
terests at  large.  Representatives 
from  the  Universal,  Famous  Players, 
Mutual,  Metro,  Fox,  Triangle,  Pathe, 
General  and  Regal  exchanges  were 
present  at  the  meeting. 


Montreal,  Que. — The  Majestic  The- 
ater Company  is  advertising  preferred 
stock  at  $10  a  share  with  a  bonus  of 
15  per  cent  common  stock  in  the 
Montreal  papers.  The  money  is  to  be 
devoted  to  erecting  a  new  motion  pic- 
ture theater  to  be  called  the  Majestic 
Theater.  It  will  be  located  in  West- 
mount,  a  suburb  of  Montreal. 


Toronto,  Out. — The  Regal  Film 
Company,  with  a  home  office  in  To- 
ronto and  branches  in  all  the  large 
Canadian  cities,  arc  to  be  the  Cana- 
dian distributors  of  Goldwyn  produc- 
tions. 


Toronto,  Ont.  —  "The  Submarine 
Eye"  now  is  playing  its  second  week 
at  the  Grand  Opera  House,  Toronto, 
and  reports  good  business. 


NEW  PICTURE  THEATER  SEATING  10,000  PERSONS 

IN  NEW  YORK,  IS  PLANNED  BY  A  SYNDICATE 


Xew  York  city  is  to  have  the 
world's  largest  motion  picture  theater, 
if  plans  ,  of  a  syndicate  headed  by 
Felix  Isman  are  carried  out.  The 
new  amusement  place  will  be  erected 
on  the  site  of  the  New  York  Rail- 
way's car  barns,  on  Eighth  avenue 
between  Forty-ninth  and  Fiftieth 
streets,  and  will  seat  10,000  persons. 

The  syndicate  has  secured  a  long- 
term  lease  on  the  property  from 
the  Railway  Company,  it  is  reported, 


on  terms  involving  several  millions 
of  dollars.  Situated  as  it  is  in  the 
heart  of  Xew  York's  densest  popu- 
lation, the  project  should  be  a  money- , 
maker,  and  it  will  be  easily  accessible 
to  elevated  trains,  subway  and  surface' 
lines. 


Attend  the  Chicago  Convention 
—  make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


^iimiiiiM|[|iii;iiiiiiiiiLLy^~-aiu^^^ 

^  -MY.  World     t/  - 


-MY.  World 

JULIUS  SIEGER'S 


Pro  due 


with 


ton  o1 


a^nd  her  Sor\ 


_}A  Story  of  Life  Depicted  witt]  Relentless  Truth 
Now  playing  Fifth WeeK  in  NewYorKlbfull  Capaajy 
af  Dollar  Scale  of  Prices 


Exhibition  rights  for  the  State  of  New  York  and  Northern  New  Jersey: 

Bought  by:    Pioneer  Film  Co.,  New  York 
Exhibition  rights  for  the  New  England  States: 

Bought  by:    Hiram  Abrams,  Pres.  Paramount  Pictures  Corp. 
Exhibition  rights  for  the  State  of  Illinois: 

Bought' by  :    Jones,  Li  nick  &  Schaefer. 

Exhibition  rights  for  Eastern  Pennsylvania  and  Southern  New  Jersey: 
Bought  by:    Stanley  V.  Mastbaum. 

FOR  OTHER  STATE  RIGHTS  APPLY 

DAVID  BERNSTEIN 


PUTNAM  BUILDING 


1493  BROADWAY 


SIXTH  FLOOR 


-BiiitiiiiuiHniiiiiimf££^g^ 


ft 


THAT'S  WHAT  THEY  ALL  SAY 


Mailers  Building 


Talk  is  cheap — Results  are  what  count.    W  hat  are  you  buying?    See  me  for 
lobby  display — interior  decorations — frames. 

HAMBURG 


Chicago,  111. 


EXHIBITORS  HERALD 


47 


NOW   IS  THE  TIME.  SEE 


El! 
■  ■ 


I  have  satisfied  a  number  of  the  foremost  exhibjtors  of  the  country.    Get  in  touch  with  me — it  costs  nothing- 
will  save  you  money  to  figure  with  me  on  interior  decorations — lobby  display — frames. 


i  Mailers  Building 


HAMBURG 


Chicago,  111. 


|'.T  IN  TOUCH 

IITH  US 


for  Developing  and  Printing 

STUDIO  FOR  RENT   

Raw  Stock  for  Sale 
WITH  MOTION  PICTURE  CO.,  1737  N.  Campbell  Av,  Chicago,  111. 

■  TO  A.  BRINNER,  Pres.  Telephones:  Humboldt  686— 2298 


AGRIPPIXG    seven-reel    drama    of  di- 
vorce directed  by  George  Siegmann. 

FOR  STATE  RIGHTS 

Address 

RENOWNED  PICTURES  CORPORATION 

Akiba  Weinberg,  Pres. 
1600  Broadway,  New  York  City 


I  TYPEWRITERS 

L.  C.  Smith  &  Bros. 
Remingtons        Monarchs  Underwoods 
Royals  Smith  Premiers 

I  Rebuilt  like  new  in  our  own  Factories — direct  to  you  at  from  40  to  80 
per  cent  below  Manufacturers  Prices 
GUARANTEED  ONE  YEAR 

Shipped  on  Five  Day  Trial — Write  for  Catalogue  "H" 

.AMERICAN  WRITING  MACHINE  CO.,  INC. 


329  So.  Dearborn  Street 


Chicago,  Illinois 


POSTER  AND  MAP  MOUNTING 

Special  Facilities  for  Quick  Handling  of  Out  of 
Town  Work.  Special  Rates.  Prices  on  Application. 

C.  S.Wertsncr  &  Son  Co.  KrnJSSS 


Mural  Paintings 

will  make  yours  a 

THEATRE  BEAUTIFUL 

Send  for  Information 

THE  SWIFT  STUDIOS 

468  East  31st  Street,  CHICAGO 


Get  acquainted  with  "FULCO" 
The  Department  Store 
MOVING   PICTURE  trade 

MACHINES         EQUIPMENT  SUPPLIES 
Our  catalog  covers  the  line  fromA-Z 

E.  E.  FULTON  COMPANY 

158  W.  Lake  St.     CHICAGO,  ILL. 


TOM  PHILLIPS 

The  Longest  in  the  Business 
Maker  of  Advertising  Films  and  Slides 
5728  South  State  Street  Chicago 


Whatever 
You 

Want 

to  Know" 

The  "Exhibitors  Herald"  is  at  your 
service — write  us  for  any  informa- 
tion you  may  require  about  films, 
accessories  or  anything  in  connec- 
tion with  your  business. 


There  Is  No  Charge 
for  This  Service 


48 


EXHIBITORS  HERALD 


YOU  WILL  LIKE  THE 
NEW  BRISCOE 


g]llllllllilllillllHlllllllllli;ilillllllll[TT1llllllllllllllllinillll]|HIIIIHIIIIIU 


Progress 
Character 

1  Message 


THE  new  Briscoe  at  $685  we  believe  is  the  best  looking,  the  sweetest 
running  automobile  ever  built  at  the  price.  Success  has  made  it. 
Increased  production  has  lowered  costs,  provided  more  refinements. 

TOURING  car  has  surprising  roominess — tryit!  Four-passenger  road- 
ster is  the  only  car  built  with  a  full  back  to  the  front  seat — a  nov- 
elty— see  it!  Briscoe-built  in  Briscoe  factories  insures  quality  in 
every  detail. 

MAKE  it  a  point  to  see  the  beautiful,  handsomely  finished  and  completely 
equipped  1917  Briscoe  models  at  your  nearest  dealer's  show  room. 


Five  Passenger  Touring  Car 
Four  Passenger  Roadster 


$685 
$685 


Coachaire  $810 
Delivery  Car  (Canopy  Top  Body)  $700 


BRISCOE  MOTOR  CORPORATION 

Department  23  JACKSON,  MICHIGAN 


Tremendous  State  Rights 
Opportunity  On 


Harriet  I 'nderhill, 
New  York  Tri- 
bune : 

"One  is  appalled  by 
so   much    c  lever- 


T.  E.  Qli$hanl, 
New  York  Eve. 
Mail: 

"The  best  screen 
melodrama  that 
Broadway  has  had 
this  season." 


/o/t/i  Logan,  XftL' 
York  Herald: 

"There  is  a  punch 
to  the  play. " 

Russell  B.  Proctor, 
New  York  World: 

"Realism  in  every 
foot." 

Steve  A' at  It  bun. 
New  York  Eve. 
Sun  : 

"The  plot?  Tut, 
tut.  It's  there,  so 
why  worry?  Come 
through  yourself.' ' 


Jos.  C.  fieddy,  New 
)  ork  Morning 
Telegraph: 

' '  W  ith  a  punch  and 
a  dash  that  should 
make  it  a  success." 

Victor  Watson, 
A  ew  )  ork  Amer- 
ican : 

'  The  melodrama 
thrills;  there  is  a 
veritable  murrain  of 
events." 


Robert  C.  Welsh, 
New  York  Eve. 
t  elegram : 

"The  latest  and  best 
crook,  plav  of  the 
Him." 

'•/.it"  .Yew  York 
Journal: 

"Remarkably  thrill- 
ing .  .  .  wonder- 
fully entertaining. 
.  .  .  The  best  sus- 
pense drama  New 
York  has  had  for 
vears." 


"Come  ThrOU^H"  's  tna'  mas*er  or"  melodrama — George  Bronson  Howard — ?t 

his  best.  It  captured  Broadway  on  the  opening  night  and 
continued  to  play  to  capacity.  It  is  not  only  extremely  novel  in  plot,  but  it  is  directed 
and  acied  with  much  more  than  ususal  skill. 

'^^Qjjlg  THrOUffh,>  'S        on^  ^''m  P'ay  shown  on  Broadway  this  year  that  has  received 

the  enthusiastic  and  unqualified  endorsement  of  every  critic  in 

Greater  New  York. 

<</"^  TTU»    #"vin-rl%"  's  Dc8*  States  Rights  opportunity  on  Ihe  market  today.    Positive  record 

vOlllC  ■  IlrOUfirrl  proof  of  its  pulling  power  is  your  assurance  of  the  way  YOU  can  present  this 
MMK»«M^HmHM  marvelous  picture  to  the  Exhibitors  in  your  territory.  Choice  open  territory 
awaiting  negotiations.  Don't  be  the  last  to  apply.  All  communications  answered  in  the  order  of  their  receipt.  For 
Direct  Bookings  apply  to  any  Universal  Exchange.    For  State  Rights  address  State  Rights  Department. 


UNIVERSAL  FILM  MANUFACTURING  CO. 

CARL  LAEMMLE,  President 


1600  Broadway 


"The  Largest  Film  Manufacturing  Concern  in  the  Universe" 


New  York 


EXHIBITORS  HERALD 


1 


FRANK  POWELL  Presents 

MARJORIE  RAMBEAU 

IN 

"MARY  MORELAND" 

A  love  story  of  business  life.  Adapted 
from  the  novel  by  Marie  Van  Vorst.  In 
five  acts.   Released  the  week  of  July  9. 

"Marjorie  Rambeau  alone  is  a  good  drawing  card.  The  exhibitor  may  be 
sure  that  whatever  she  does  is  done  with  all  the  finesse  and  skill  of  the  well 
trained  artist"  says  Exhibitor's  Trade  Review  of  Marjorie  Rambeau. 

"Mary  Moreland"  by  Marie  Van  Vorst  has  been  read  by  thousands  of  readers 
of  Harper's  Bazaar.  In  pictures  it  should  attract  those,  who  have  read  the 
fiction  version  and  a  host  of  others  who  delight  in  the  novels  of  this  celebrated 
author.    Reservations  can  be  made  now  at  your  nearest  Mutual  Exchange. 

Now  Playing:— "The  Greater  Woman,"  "Motherhood,"  "The 
Debt,"  "The  Mirror"  and  "The  Dazzling  Miss  Davison" 


Produced  by 
FRANK  POWELL  PRODUCING  CORP. 


Distributed  by 
MUTUAL  FILM  CORPORATION 

John  R.  Freuler,  Pres. 


2 


EXHIBITORS  HERALD 


PS 
|ll 


Why  Is  Circulation? 


A    Talk   to  Advertisers 


CIRCULATION  has  been  discussed 
a  great  deal  during  the  past  few  years,  and 
the  technical  side  of  circulation  analysis  has  been 
studied  from  every  angle. 

How  much,  how  secured  and  where  located 
are  the  big  questions  which  are  asked  of  the  pub- 
lisher by  the  advertiser,  with  various  subdivisions  of 
the  inquiries  as  modified  by  individual  interest. 

The  biggest  question  of  all  is  seldom  asked. 

Why  is  circulation? 

The  average  space-buyer  never  stops  to  con- 
sider the  one  vital  fact  about  circulation — that  it  is 
the  definite  result  of  a  definite  creation,  editorial 
quality. 

Editorial  appeal  pulls  circulation  of  which 

that  appeal  is  the  index.  The  higher  the  appeal 
and  the  stronger  its  character,  the  better  and  more 
desirable  the  circulation  is  going  to  be. 

The  value  of  a  trade  publication  lies  in  the 

character  of  its  circulation  appeal. 

If  it  has  built  up  a  distribution  based  on  specific  edi- 
torial character,  the  advertiser  who  goes  into  a  publication  of  this 
kind  knows  in  advance  whether  the  interest  is  live  or  passive. 

The  advertiser  who  puts  quantity  first,  and  who 

reads  circulation  statements  so  closely  that  he  has  no  time  to  study 
the  publications  themselves,  has  got  away  entirely  from  the  funda- 
mental fact  back  of  all  circulation,  he  has  forgot  to  ask  himself, 

"Why?" 


A  page -by -page  analysis  of  the  "Exhibitors  Herald" 
proves  that  it  has  a  vital  and  commanding  readers'  appeal. 


EXHIBITORS  HERALD 


<4 
/J 


°C0HOLESOME 

FILMS  CORPORATION 


Coming: 

Everybody's 
Lonesome 


5  Reels 


Coming: 

The  Penny 
Philanthropist 

5  Reels 


Miss  Clara  E.  Lau&hlin 


>-— r  MER1CA  S  foremost  authors,  whose  works  are  enjoyably 
3—1  popular  because  of  their  absolute  wholesomeness,  newly 
joined  to  the  staff  of  Wholesome  Films  Corporation  will  be 

announced  very  soon.    You'll  have  a  new  viewpoint  on  life 

when  you  see  Miss  Laughlin's 

Everybody's  Lonesome 

And  gain  a  better  concept  of  your  relations  with  others  from  Miss  Laughlin's 

The  Penny  Philanthropist 

Write  us  for  further  information 


WHOLESOME  FILMS  CORPORATION 


'4k 


i 


■ 


i 


Have  been  given  in  succession  to  six 

THANHOUSER 

features  released  by  Pathe.  Read! 


"THE  CANDY  GIRL" 

(Releasing  Next  Week) 

"Another  Gladys  Hulette 
picture,  reversing  the  usual 
order  of  the  Hulette  pic- 
tures, but  entertains  quite  as 
fully  as  did  its  predecessors." 
— Motion  Picture  News. 


"HINTON'S  DOUBLE" 

(Just  Released) 

"Aside  from  the  drawing 
power  of  the  star,  the  play 
itself  is  of  exceptional  inter- 
est and  will  do  much  toward 
upholding  the  high  standard 
set  by  Thanhouser  produc- 
tions during  the  past  six 
months." 

— Exhibitors'  Trade  Review. 


"VICAR  OF  WAKEFIELD" 

(Special  Release) 

"This  subject,  in  which 
Frederick  Warde  was  fea- 
tured at  the  Rialto,  pre- 
serves all  the  qualities  which 
characterize  Oliver  Gold- 
smith's classic  novel." 

■ — Moving  Picture  World. 

"WHEN  LOVE  WAS  BLIND"— "The  characters  portrayed  will  arouse  sympathetic  inter- 
est, while  the  fine  continuity  Avill  please.  What  little  of  the  'Sex  problem'  there  is  in  the 
story  has  been  handled  with  great  delicacy."  — Sunday  Telegraph. 

"POTS-AND-PANS  PEGGY"— "Another  very  entertaining  Thanhouser  picture.  It  is  a 
grateful  relief  to  view  a  picture  that  avoids  the  sordid  side  of  modern  life." 

— Exhibitors'  Trade  Review. 
"HER  BELOVED  ENEMY" — "A  mystery  story  from  a  little  different  angle,  that  may 
be  added  to  Thanhouser "s  ever-growing  list  of  unconventional  screen  stories." 

— Sunday  Telegraph. 

THANHOUSER  FILM  CORPORATION 

New  Rochelle,  N.  Y.  Edwin  Thanhouser,  Pres. 

European  Office,  Thanhouser  Films,  Ltd.,  167  Wardour  St.  W.,  London 


DID  YOU  EVER  SEE  SUCH  NOTICES? 


EXHIBITORS  HERALD 


Are  You  Doing  Your  Bit  ? 

LITTLE  MARY  McALISTER 


who  is  a  government  recruiting  sergeant, 
is  doing  her  bit  for  the  U.  S. 

AND  FOR  YOU 

in  giving  the  public  a  remarkable  series  of 
12  independent  photoplays  on 

"DO  CHILDREN  COUNT  ? 

Six  years  old,  she  is  an  accomplished  screen 
actress.  These  25  minute  features  are  de- 
lighting children  and  grown-ups  alike. 

BOOK  AT  ANY  K.E.S.E.  OFFICE 


99 


1333  Argyle  St.,  Chicago 


We  Extend  a  Cordial  Invitation 

to  all  exhibitors  and  operators  to  visit  us 
at  our  office  and  salesroom,  Fourth  floor. 
Mailers  Building,  5  South  Wabash  Ave. 

While  Attending  the  M.  P.  E.  L.  Expo- 
sition and  Convention 

which  is  being  held  at  the  Coliseum 
Building,  Chicago,  111.,  July  14  to  22.  We 
will  have  on  display  late  model  picture 
machines,  motor  generator  sets  and  all 
equipment  used  in  the  M.  P.  Theatre 

Exhibitors  Supply  Company,  Inc. 


403-408  Mailers  Building 


Chicago,  Illinois 


Distributors  of 


Machine  and  National  Carbons 


6 


EXHIBITORS  HERALD 


INTRODUCING   F I L  M  ET  T  E  S 

TO  ALL  PARAMOUNT  EXHIBITORS 

Arrangements  have  been  completed  with  the  Paramount 
Corporation  whereby  the  Cahill-Igoe  Company  is  now  in 
a  position  to  furnish  Filmettes  on  all  future  releases  of 

PARAMOUNT  PICTURES 

Ji  radical  departure  from  old  style  Heralds.  New  sizas  7x6.  Designed  and  written  in  a 
curiosity-compelling  style  adding  salesmanship  and  showmanship.  These  Filmettes  get 
you  real  business. 

Starting  with  SNOW  WHITE  we  have  prepared  Filmettes  on  the  following  pictures: 
REDEEMING  LOVE  LOST  AND  WON 

SLAVE  MARKET  GOLDEN  FETTER 

EVIL  EYE  HIS  SWEETHEART 

GREAT  EXPECTATIONS  THE  WAX  MODEL 

HAPPINESS  OF  THREE  WOMEN  EACH  TO  HIS  KIND 

BETTY  TO  THE  RESCUE  HER  OWN  PEOPLE 

A  GIRL  LIKE  THAT  THE  BLACK  WOLF 

Filmettes  on  future  releases  will  be  ready  for  shipment  as  soon  as  the 
picture  is  released.  These  Filmettes  are  carried  in  stock  in  large 
quantities  and  all  orders  will  be  shipped  same  day  as  received.  We 
sell  direct  to  exhibitors.    Place  your  standing  order  now. 

PRICES:  Lots  of  250,  50c     500,  90c      1000,  $1.60     2000  or  more,  $1.50  per  1000 

CAHILL-IGOE  COMPANY  "-sxsr-  117  W.  Harrison  St.,  CHICAGO 


"Whatever 
You 


Want 

to  Know" 


The  "Exhibitors  Herald"  is  at  your 
service — write  us  for  any  informa- 
tion you  may  require  about  films, 
accessories  or  anything  in  connec- 
tion with  your  business. 


There  Is  No  Charge 
for  This  Service 


EXHIBITORS  HERALD 


7 


"The  Film  Follies 
of  1917" 

— Is  but  one  of  the  many  features  in  the 

ScreeNews 

MAGAZINE 

— And  but  one  of  the  many  reasons  why 

You've  Got  To  Run  It! 


.AMERICAN  BIOSCOPE 
^  CORPORATION 
^  6242-44 

Broadway 

CHICAGO 

U.  S.  fl. 


"The 
House 
of  Film 
Specialties 

J.  E.WILLIS, 
Pres.#  Gen.Mgr 


ME — and  a  long,  cold  drink 

are  two  things  that  folks  are  goin'  to  want  a  lot  of  this  summer. 
And  there  s  one  thing  I've  got  on  any  liquid  refreshment 
ever  served — I'll  be  on  the  job  for  thirty  weeks — and  anyone 
can  down  a  tall  one  in  a  few  good  swallows. 

If  you  want  folks  to  come 
to  your  theatre 

when  the  thermometer  is  tryin'  to  bust 

through  the  top,  just  whisper  gently  in  their  ears, 
"Say,  this  theatre  is  CicoToodle's  Home."  You 
don't  need  to  tell  them  how  cool  it  is 
inside — they  forget  the  heat  as  soon  as 
they  see  my  name  in  your  lobby. 

Start  giving  out  Cico  Toodles  Cards  now 


Don't  let  someone  else  get  the  jump  on  you. 
your  nearest  exchange,  write  in  to 


If  you  can't  get  them  at 


CAHILL-IGOE  COMPANY 


117  W.  HARRISON  ST. 


CHICAGO,  ILLINOIS 


Just  say,  "I  saw  an  Ad  of  Cico  Toodles  in  the  'Exhibitors  Herald.'  and  I  want 
lull  information  about  Cico  Cards  and  the  Free  Slides  and  Free  Lpbby  Display." 


8 


EXHIBITORS  HERALD 


Ml 


i&jji&i 

Siir 


'Winin 


;  : ;    u  .  x  t  i  r  mm 

>,!•>■»  "      •  .J* 

-i,  "      .....  'Advisory  Board:  „,„, 

.;.  SAMUEL  GOLDFISH 
"'vYj^i,,      v'l?  Chairman 
. :  v---v.v    S»  EDGAR  8F.LWYN 
X'Hh'k     '""   IRV1NS.  CoBB 

«•  ahthvk  hopkiks 

•JMiiiij  MARGARET  MAYO  mi 

:.:    KOI  CO< :hKR««IK3Rl'B  52? 

'r-iHSI  ARCHIBALD  NF.LWYN  iH 

•  CROSBY  GAIUE 

PORTER  EMKKSON*  *» 
ilK  BROWNE 

'"Willi  -  :f  J^r^i  J| 

✓  -  " 


Goldwyn  Pictures  For  the 
Clean-Minded  Millions 

GOLDWYN  PICTURES  will  be  seen  by  millions  of  women  and  children 
with  enjoyment  instead  of  shame.    They  are  censored  in  advance  of 
production  by  clean-minded  producers  who  have  never  on  screen  or 
stage  catered  to  the  lower  or  cheaper  tastes. 

They  are  the  type  of  pictures  that  every  organization  of  watchful  men 
and  women  guarding  against  impurities  or  indecencies  on  the  screen  can 
indorse  without  a  single  reservation  or  exception.  - 

They  are  stories  of  love  and  laughter,  of  honor  and  refinement,  built  to  ap- 
peal to  the  mental  and  internal  fineness  of  the  wholesome  American  people. 

Goldwyn  has  recognized  the  necessity  for  screen  betterments  and  staked 
a  fortune  upon  its  ability  to  gauge  intelligently  the  desires  and  requirements 
of  an  enormous  public  throughout  the  world — the  hind  of  a  public  ice  are  most 

anxious  to  serve. 


ration 


16  E.  42d  ST..  NEW  YORK  CITY 


Telephone:  Vanderbilt  11 


■HIUnilllHIII 


IttMIMIlMIMMIIllMICMIIIM  I 

"THE  PLAY'S  THE  THING!" 

Thanhouser-Pathe  Gold  Rooster  Play» 
will  continue  to  be  shown  to  press  reviewers 
at  special  advance  shewing  in  the  Pathe  Pro- 
jection Room. 

We  do  not  require  music,  crowds  and 
theatrical  atmosphere  to  "get  over"  our 
productions. 

In  fact,  it  is  our  WISH  that  the  reviewer 
BE  NOT  DIVERTED  from  hard,  quiet,  un- 
disturbed inspection  of  the 

PLAY! 
PLAY! 
PLAY! 

The  moment  our  quality  goes  backward, 
we  will  run  the  orchestra  in. 


■  ■minimi  mnm  m  a  »  m  mm  ■  ■  i  ■  i  rrr  i 


:ij:r.:".'.,.S-.:".:: 


■  IIIIIIIMltl 


X  H«  £ 1 1  0 


THE    \  N DEPENDENT     FttM  ;  -'..TIRADE. 


PAPE# 


8m 


"rj",-"."":-:*;":""".""'.':""' 


Published  Weekly  by  ,        EDITORIAL  and  EXECUTIVE  OFFICES 

EXHIBITORS  HERALD  CO.  203  South  Dearborn  S'reet.  Chicago 

Publication  Office:    1114  Xorth  Boul..  Oak  Park  Tel..  Harrison  7355 


XElf  )  OR  A'  OFFICE 

14S0  Broadway.      Tel..  Bryant  3111 
James  Bcecroft,  Manager 


237; 


Entered  as  second  class  matter  at  the  Post  Office  All  editorial  cofy  and  correspondence,  and  advertising  cofy  should  be  ad- 
at  Oak  Park,  III.,  under  the  Act  of  March  IS79  dressed  to  the  Chicago  office.  Insertion  in  follo-aring  issue  cannot  be  guaran- 
 ■  teed  on  advertising  coyv  not  received  trior  to  6  f.  m.  on  Tuesday  of  each 

SUBSCRIPTIOX   PR^ICE   $1.50    YEARLY  -a-eei. 


Volume  V 


JULY  14,  191! 


Number  3 


Operation  of  Censorship 

THE  Chicago  Board  of  Censors  has  ruled 
out  the  newest  Mary  Pickford  picture  be- 
cause it  is  too  "anti-Prussian." 

This  picture  is  a  too  violent  indictment  of 
German  militarism  to  be  permitted  exhibition 
in  the  City  of  Chicago — yet  America  has  con- 
secrated its  men  and  its  millions  to  the  task  of 
forever  curbing  this  Prussian  militarism. 

THIS  IS  AN  EXCELLENT  EXAMPLE 
OF  THE  OPERATION  OF  CENSORSHIP. 

Mary  Pickford  in  "The  Little  American" 
did  not  strike  the  fancy  of  Major  Metullus 
Lucullus  Cicero  Funkhouser,  so  the  citizens  of 
Chicago — temporarily  at  least — will  not  be  per- 
mitted to  view  this  inspiring  picture. 

It  would  be  unfair  to  Major  Funkhouser  to 
speculate  whether  Major  Funkhouser's  Teu- 
tonic ancestory,  as  suggested  by  his  name,  did 
not  have  a  bearing  upon  prejudicing  his  mind 
against  this  picture.  But  it  is  also  unfair  to 
ban  this  production  and  thereby  question  the 
intelligent  patriotism  of  its  sponsors. 

Censorship  of  all  kinds  unwarrantedly  sub- 
jects those  within  its  scope  to  the  prejudices  of 


those  wielding  the  censor  power.  Censorship 
is  the  rule  of  a  few  over  the  many.  This  pic- 
ture may  be  distasteful  to  Major  Funkhouser 
and  also  to  a  great  many  other  Americans  but 
millions  of  citizens  of  this  country  will  rise  up 
to  inquire  how  it  would  be  even  humanly  pos- 
sible for  any  producer  to  over-emphasize  dra- 
matically the  castigation  which  the  President 
himself  has  inflicted  upon  the  military  caste  of 
Germany. 

Motion  picture  censorship  continues  to  con- 
vince the  public  of  its  utter  absurdity. 

'****** 

Chicago  Is  Calling 

X  TTEND  the  Chicago  Convention. 
**■      The  future  of  the  Motion  Picture  Ex- 
hibitors League  of  America  depends  upon  put- 
ting the  affairs  of  the  association  in  order  at 
the  coming  meeting. 

Many  questions  of  paramount  importance 
are  to  be  decided. 

A  president — the  responsible  head  of  the 
organization — must  be  elected.  The  league  will 
either  have  to  re-elect  Mr.  Ochs  and  thereby 
give  full  endorsement  of  the  conduct  of  his 


"y'r ---- 


10 


EXHIBITORS  HERALD 


Summary  of  Current  Issue 


News  of  the  Week 

Page 

$1,000,000  Subscribed  to  Exhibitors'  Circuit  in  Chicago  11 

$500,000  Blaze  Sweeps  Chicago  Pathe  Exchange,  De- 
stroying Valuable  Films   _  _   11 

"Queen  of  Spades,"  First  Russian  Film,  Lauded  by- 
Ambassador  at  Washington    12 

Wilson  Picks  Brady  to  Mass  Film  Industry   12 

Chicago  Censors  Call  "Little  American"  Anti-German 

and  Deny  Exhibition   _   13 

Lawhead  Sells  "Submarine  Eye"  Rights  for  Illinois  to 

Central  Film  Corporation    13 

Chaplin  Signed  for  $1,000,000  by  New  Circuit?   13 

Ad   Film   Makers'   Executive   Body   Meets  in  Chicago 

July  16   _  _  ..—  — -  13 

Sherman   Pictures   Corporation   Formed   in   New  York 

to  Exploit  Films  in  State  Rights  Field   14 

Ince  to   Produce  for  Artcraft- Paramount  Combination 

from  Studios  at  Coast    14 

Fred  J.  Herrington  Candidate  for  Ochs'  Office  —  14 

Clara  Kimball  Young  to  Produce  Own  Films;  Opens 

Offices  at  Fort  Lee,  N.  J   15 

"The  Corner  Grocer,"  with  Lew  Fields,  Is  in  Produc- 
tion at  World  Studio    17 

New  Edgar  Lewis  Picture  Under  Way,  Soon  Will  Be 

Ready-  for  Publication    17 

Fort  Lee  Sunday  Producing  Hit  by  City's  Mayor   17 

Next   Chaplin    Comedy   to    Be   Burlesque   on  Typical 

Western  "Movie"   -   17 

Bids  from   Buyers  on   "Who's  Your   Neighbor?"  Are 

Brisk,  Report  of  Master  Drama —  _   18 

S.  V.  Mastbaum,  Philadelphia  Exhibitor  with  Theater 

Chain,  Signs  for  Goldwyn  Films    18 

Oloma  Photoplay  Company  Is  Formed  at  Terre  Haute, 

Ind  -  18 

Bessie  Barriscale  and  Kerrigan  Films  for  Paralta  \\  ill 

Be  Finished  in  August   _   19 

Marcus  Loew  and  T.  L.  Tally,  Big  Exhibitors  of  East 

and  West,  Meet  on  Goldwyn  "Lot"   19 

Fate  of  Ex-Czar  Will  Determine  Ending  of  "Fall  of 

Romanoffs"  Film    20 

Rothacker  Company   Gets   First  Travelog  Films  from 

Cameraman  Working  in  Orient    20 

Geraldine  Farrar  to  Start  Artcraft  Film  at  Coast  Next 

Week   -  -  -   20 

Criterion  Theater  at  Atlantic  City,  N.  J.,  Leased  by- 
Frank  Hall  for  the  Summer  Season   21 

Chicago  Compelled  to  Allow  Showing  of  "Birth  Control" 

Film   -  -  -  -   21 

$16,100   Suit   Brought   Against   Kalem   by   Director  J. 

W.  Home   -   21 


Reviews 


"The  Plough  Woman,"  Butterfly  D.,  Five  Parts,  with 

Mary  MacLaren   -  -  

"The  Beloved  Adventuress,"  World  D.,  Five  Parts,  with 

Kitty  Gordon   

Selig  World  Library   _  

"Aladdin's    Other    Lamp,"    Metro    CD.,    Five  Parts, 

with  Viola  Dana   

"In   the  African  Jungle,"   Selig  D.,  Two   Parts,  with 

Kathlyn   Williams   _  

"Hater  of  Men,"  Kay  Bee-Triangle  C.-D.,  Five  Parts, 

with  Bessie  Barriscale   -  

"A  Bit  o'   Heaven,"  Frieder  Film  Corporation  C.-D., 

Five  Parts   

"Big  Timber,"  Morosco- Paramount  D.,  Five  Parts,  with 

Kathlyn  Williams   

"Light  in  Darkness."  Edison-K-E-S-E  D.,  Five  Parts, 

with  Shirley  Mason   

"The    Gray    Ghost,"    Universal    Serial,    First  Three 

Chapters   -  

"Our  Navy,"  Zenith  M.  P.  Company,  Patriotic  Feature, 

One  Reel   

"The    Road    Between,"    Erbograph-Art    Drama  C.-D., 

Five  Parts,  with  Marion  Swayne  

"The   Greater   Law,"    Bluebird   D.,    Five    Parts,  with 

Myrtle   Gonzalez   -  

"Her   Strange   Wedding,"    Lasky-Paramount  D., 

Parts,  with  Fannie  Ward   

"A  Rag  Baby,"  Selig  K-E-S-E  C,  Two  Parts  


Five 


Departments 


Filjn  Market  Quotations    33 

Official  Cut-Outs  by  the  Chicago  Censor  Board   33 

This  Week  at  the  Downtown  Chicago  Theaters.—   33 

Synopses  -   ^ 

Changes  of  the  Week   -   36 

Chicago  Trade  Events   -   37 

Canadian  Film  News   ....     ..  ....  46 

Programs  and  Kik-.ise  Calendars   39,  -40,  41,  42 

Exhibitors  and  Exchanges    43 

Foreign   Markets    44 


(Continued  from  preceding  page) 

administration  and  of  the  policy  of  "A  Public 
Office  is  for  Private  Gain,"  or  it  will  have  to 
depose  ignominiously  the  present  incumbent  of 
the  office. 

Many  questions  of  national  scope  must  be 
deliberated  upon. 

The  future  of  the  league  depends  upon  your 
presence  and  your  vote  for  righteousness  and 
square-dealing. 

Good  Stories 

Jk  N  indication  of  great  hopefulness  is  the 
general  recognition  of  the  fact  that  the 
story  is  the  vital  factor  of  a  motion  picture. 

Until  quite  recently  the  opinion  was  held  in 
various  quarters  that  a  prominent  star,  superior 
direction  or  something  else  could  be  depended 
upon  solely  to  make  a  successful  photoplay. 

But  it  has  been  found  time  after  time  with 
practically  every  "big  star"  in  motion  pictures 
that  without  a  story  of  genuine  appeal  and 
human  interest  the  result  is  flat  and  unprofit- 
able. No  star  is  big  enough  today  to  carry  a 
poor  story.  The  public  no  longer  is  content 
merely  to  see  a  big  star;  they  want  to  see  the 
big  star  enacting  a  role  that  is  in  itself  appeal- 
ing, faithful  to  life  and  convincing. 

Continued  insistence  upon  the  necessity  of 
real  stories  cannot  help  but  have  a  most  salu- 
tary effect  upon  the  motion  picture  business. 
A  good  story  enables  the  producer  to  escape 
the  huge  monetary  exaction  of  a  big  star  in 
many  cases  and  at  the  same  time  obtains  a  pro- 
duction that  is  eminently  satisfactory  to  the 
public. 

THE  film  salesman  is  a  vital  factor  in  this 
business — more  vital  than  many  realize. 
He  is  the  intermediary  between  the  distributor 
and  the  exhibitor,  and  as  such  is  greatly  re- 
sponsible either  for  a  relationship  of  good-will 
or  the  reverse. 

Frequently  we  hear  of  film  salesmen  who, 
for  the  sake  of  an  order,  make  promises  which 
their  company  cannot  possibly  fulfill.  This 
simply  creates  a  distrust  in  the  minds  of  exhib- 
itors and  contributes  to  a  strained  relationship 
which  is  a  burden  both  to  the  exhibitor  and  the 
distributor. 

Salesmen  should  realize  they  occupy  a  most 
important  position  in  the  industry  and  they 
should  strive  to  meet  the  great  exactions  of 
that  position. 

Martin  J.  Quigley. 


$1,000,000  SUBSCRIBED  TO  EXHIBITORS'  CIRCUIT  IN  CHICAGO 


Funds  in  Cash  for  Treasury  Secured  After  Two-Day 
Session  Places  Concern  on  Sound  Financial  Basis; 
City  Is  Logical  Distribution  Center,  Says  Rothapfel 


For  the  purpose  of  discussing  the 
plans  for  the  organization's  fall  cam- 
paign and  to  perfect  other  details  to 
be  announced  soon,  the  second  meet- 
ing of  the  First  Xational  Exhibitors' 
Circuit,  Inc.,  was  held  at  the  Con- 
gress Hotel,  Chicago,  Thursday, 
June  28. 

At  the  session,  which  lasted  two 
days,  more  than  $1,000,000  in  cash 
was  paid  into  the  treasury,  it  was  an- 
nounced, thus  placing  the  company, 
which  was  formed  in  Xew  York  City 
April  25,  on  a  sound  financial  basis. 

Logical  Distributing  Center 

S.  L.  Rothapfel.  president  of  the 
circuit,  said  that  Chicago  was  chosen 
to  hold  the  meeting  for  the  reason 
that  it  is  undoubtedly  the  logical  dis- 


S.   L.  ROTHAPFEL 
President,  First  Xational  Exhibitors' 
Circuit,  Inc. 

tribution  center  of  the  film  industry 
in  the  United  States,  and  for  the  con- 
venience of  the  .members  coming 
from  St.  Louis,  Los  Angeles,  Minne- 
apolis and  other  cities.  Other  meet- 
ings will  be  called  in-  the  Windy  City. 

The  meeting  was  a  most  harmo- 
nious one,  Manager  J.  D.  Williams 
announced,  and  considerable  business 
was  transacted.  An  immense  adver- 
tising campaign  will  be  launched  in 
August,  Mr.  Williams  stated,  and  he 
is  negotiating  for  the  services  of  one 
of  the  best-known  publicity  men  in 
the  industry,  who  will  have  charge  of 
that  end  of  the  Exhibitors'  Circuit. 


Represents  $30,000,000 

When  asked  whether  it  was  true 
that  the  First  Xational  Exhibitors' 
Circuit  had  secured  Charles  Chaplin's 
signature  to  a  contract  to  produce 
comedies  for  them  Mr.  Williams 
would  neither  confirm  nor  deny  the 
rumor. 

The  circuit  as  it  now  stands,  the 
manager  said,  represents  $30,000,000 
worth  of  motion  picture  theaters 
throughout  America,  the  twenty-seven 
members  controlling,  it  is  estimated, 
more  than  400  houses. 

The  organization,  which  is  char- 
tered under  the  laws  of  Xew  York 
State  and  has  a  capitalization  of  $50,- 
.000,  full  paid  and  non-assessable,  pro- 
poses to  buy,  lease  and  possibly  pro- 
duce motion  pictures  for  the  exclusive 
use  of  the  circuit.  A  film  once  pur- 
chased or  leased  by  them  becomes 
their  property  and  is  at  the  disposal 
of  the  members.  Each  exhibitor  in 
the  organization  controls  the  rights 
in  his  particular  territory. 

"On  Trial"  First  Film 

"On  Trial,"  which  is  playing  to  ca- 
pacity business  wherever  shown,  is 
the  first  picture  being  exploited  by 
the  Exhibitors'  Circuit.  Other"  pro- 
ductions which  will  follow  will  be  of 
the  same  high  standard,  it  is  said. 

Those  present  at  the  Chicago  meet- 
ing were:  S.  L.  Rothapfel,  manager 
of  the  Rialto  Theater,  Xew  York, 
president  of  the  new  organization; 
T.  L.  Tally  of  Los  Angeles,  vice 
president;  Harry  O.  Schwalbe  of 
Philadelphia,  secretary  and  treasurer, 
and  Directors  Aaron  Jones  of  Chi- 
cago, E.  H.  Hulsey  of  Dallas,  Texas, 
and  Robert  Lieber  of  Indianapolis. 
X.  H.  Gordon  of  Boston.  J.  L.  Gott- 


stein  of  Seattle,  Wash.,  E.  Mantle- 
baum  of  Cleveland,  A.  J.  Gillingham 
of  Detroit,  J.  H.  Kunsky  of  Detroit, 
Tom  Sax  of  Milwaukee,  John  Sax  of 
Milwaukee,  Xate  Ascher  (Ascher 
Bros.)  and  Adolph  Linick  (Jones, 
Linick  &  Schaefer)  of  Chicago  also 
attended  the  meeting. 


AARON"  JOXES 

Director,   First  Xational  Exhibitors' 
Circuit,  Inc. 

Mr.  Gottstein  controls  the  Greater 
Theaters,  in  Seattle,  while  X.  H.  Gor- 
don controls  a  string  of  theaters  in 
Xew  England  worth  several  millions. 

Messrs,  Rothapfel,  Gillingham,  Kun- 
sky and  Gordon  left  for  the  East  at 
noon  Friday.  Offices  of  the  new  cir- 
cuit have  been  opened  at  18  East 
Forty-first  street,  Xew  York,  where 
J.  D.  Williams,  the  veteran  showman, 
has  been  placed  in  charge. 


$500,000  BLAZE  SWEEPS  CHICAGO  PATHE 

EXCHANGE,  DESTROYING  VALUABLE  FILMS 


Firemen  Protect  Other  Concerns'  Reels  After  Hard  Battle; 
Complaints  Lodged  Against  Suspects;  Police 
Guard  Other  Cinema  Branches 


A  fire  which  started  from  an  unknown  cause  in  the  vaults  of  the  Chicago 
Pathe  Film  Exchange,  in  the  Consumers  Building  on  State  street,  early  Sunday 
morning.  July  1,  destroyed  about  $500,000  worth  of  valuable  film  and  damaged 
the  building  to  the  extent  of  $150,000. 

Four  in  Office 

At  the  time  the  fire  occurred  only  four  employes  of  the  Pathe  Company 
were  on  the  floor.  It  is  said  four  distinct  explosions  occurred,  the  doors  of 
the  vaults  were  blown  off  and  the  detonations  were  heard  throughout  the 
loop  district.  Firemen  had  a  hard  battle  to  subdue  the  flames.  However,  they 
prevented  the  fire  from  spreading  above  the  sixth  floor  of  the  building  to  the 
Universal  exchange  on  the  fifteenth  floor  and  the  Mutual  on  the  eighteenth, 
where  thousands  of  dollars  worth  of  films  are  stored  in  their  vaults. 

(Continued  on  page  15,  third  column) 


12 


EXHIBITORS  HERALD 


"QUEEN  OF  SPADES,"  FIRST  RUSSIAN  FILM, 

LAUDED  BY  AMBASSADOR  IN  WASHINGTON 


Play  Unique  in  Story  and  Acting  Brings  Praise  from  High 
Diplomat  at  Special  Showing;  Shepard  &  Van 
Loan  Firm  Makes  Subtitles 


Washington — (Special  to  the  "Ex- 
hibitors Herald"). — The  first  of  the  fifty 
unusual  Russian  photoplays  recently 
brought  to  this  country  by  Nathan 
H.  Kaplan  was  shown  in  the  ball 
room  of  the  YVillard  Hotel,  on  June 
27;  at  a  reception  given  to  Ambassa- 
dor Boris  Bakemetieff,  the  head  of  the 
newly  appointed  Russian  Commission. 
The  film  which  was  the  feature  of 
the  entertainment  was  "The  Queen  of 
Spades"  and  was  unique  both  in  in- 
terest of  story  and  excellence  of  the 
Russian  actors  who  produced  it. 

The  scenario  for  the  film  was  writ- 
ten by  Pushkin,  one  of  Russia's  great- 
est poets,  and  the  musical  accompani- 
ment was  taken  from  Tschaikowsky's 
opera. 

Ambassador  Lauds  Art 

Two  special  cars  from  New  York 
city  brought  about  thirty  representa- 
tive film  and  newspaper  men  and  the 
orchestra  to  Washington  on  the  Con- 
gressional Limited.  They  were  met 
at  the  Union  station  by  busses  and 
taken  to  the  Hotel  Willard.  At  the 
conclusion  of  the  showing  of  the  film 
the  ambassador  expressed  his  appre- 
ciation of  the  compliment  his  hosts 
had  given  in  illustrating  so  success- 
fully what  the  Russian  people  are 
doing  in  the  way  of  art. 

Besides  "The  Queen  of  Spades"  Mr. 


Kaplan  has  brought  fifty  other  com- 
plete photodramas  which  bear  vitally 
upon  the  new  Russian  republic.  These 
will  be  shown  through  the  United 
States  in  the  hope  of  cementing  closer 
relationship  between  the  United 
States  and  Russia. 

The  plays  about  to  be  issued,  illus- 
trate the  work  of  Russia's  greatest 
actors  and  actresses  and  such  literary 
names  as  Sienkiewicz,  Pushkin,  Tol- 
stoy, Ostrovsky  and  others  furnish 
the  subject  matter.  The  works  01 
these  need  no  introduction,  many  of 
them  having  long  since  been  read  and 
appreciated  in  America. 

Shepard-Van  Loan  Subtitles 

The  firm  of  Shepard  &  Van  Loan 
made  the  subtitles  for  the  Russian 
art  pictures  and  deserve  much  credit 
for  their  part  in  the  finished  product. 

Among  those  who  attended  the  re- 
ception from  New  York  were:  James 
Beecroft,  "Exhibitors  Herald";  Jack 
Edwards,  Billboard;  Robert  Welch, 
.Motion  Picture  News;  Charles  Con- 
don, Motography:  H.  C.  Judson,  Mov- 
ing Picture  World;  Gerald  Duffy,  Pic- 
ture Play  Magazine;  Wid  Gunning, 
"Wids";  Fred  Eltonhead,  Exhibitors 
Trade  Review;  Paul  Sweinhart,  Clip- 
per; H.  H.  Van  Loan,  C.  C.  Field, 
Hedwig  Laboratories;  L.  H.  Goldsoll 
and  William  Barry. 


WILSON  PICKS 
BRADY  TO  MASS 
FILM  INDUSTRY 


Washington  —  President 
Wilson  has  commissioned 
William  A.  Brady  to  mobil- 
ize the  picture  industry. 
Official  camera  men  will  ac- 
c  o  m  p  a  n  y  United  States 
troops  to  France ;  others  will 
aid  the  food  administration. 
In  his  letter  to  Mr.  Brady 
the  president  says  :  ' 

It  is  in  my  mind  not  only 
to  bring  the  motion  picture 
industry  into  fullest  and 
most  effective  contact  with 
the  nation's  needs,  but  to 
give  some  measure  of  offi- 
cial recognition  to  an  in- 
creasingly important  factor 
in  the  development  of  our 
national  life.  May  I  ask  you 
to  organize  the  motion  pic- 
ture industry  in  such  a  man- 
ner as  to  establish  direct  and 
authoritative  co  -  operation 
with  the  committee  on  pub- 
lic information?  My  knowl- 
edge of  the  patriotic  service 
already  rendered  by  you  and 
your  assistants  makes  m  e 
count  upon  your  generous 
acceptance. 

Cordially  and  sincerely 
yours, 

WOODROW  WILSON. 


BRYANT  WASHBURN  IN  THREE  SCENES  FROM  "THE  GOLDE  N  IDIOT" 


George  K.  Spoor,  President  of  Essanay,  Announces  that  "The  Golden  Idiot"  Should  Prove  to  Be  One  of  the  Best  Vehicles  Mr.  Washburn  Has 

Ever  Had  (Essanay) 


EXHIBITORS  HERALD 


13 


try  Pickford's  Latest  Film  Might  Cause  Riots,  Says  Funk- 
houser;  Artcraft  Will  Fight  for  Permit  in  Court; 
Showing  Scheduled  at  Studebaker,  July  1 


[CAGO  CENSORS  CALL  "LITTLE  AMERICAN" 

ANTI-GERMAN   AND   DENY  EXHIBITION 


The  Little  American."  Mary  Pick- 
jd's  latest  vehicle,  has  run  against 
pag  on  *the  tenth  floor  of  the  Chi- 

0  City  Hall,  where  Major  Funk- 
ser  and  his  censor  board  holds 

|th,  and  Chicagoans  will  not  be  al- 
ed  to  see  the  latest  Artcraft  pro- 
tion  until  the  matter  has  been  set- 

1  in  court. 

The  Major's  objection  to  the  film 
based  on  the  story's  anti-German 
me  and  he  is  afraid,  it  is  said, 
t  it  might  cause  riots  if  shown 
the  public. 

\rtcraft's  attorney  will  take  the 
tter  into  court  to  compel  the  sec- 
deputy  of  police  to  issue  a  per- 
for  the  film. 

t  was  booked  to  appear  at  the 
idebaker  Theater.  Chicago,  for  one 
ek,  commencing  July  1. 

■junction  proceedings  against  the 
of  Chicago  to  restrain  it  from  in- 
fering  with  the  exhibition  of  "The 
tie    American"    were  commenced 
Tuesday  by  Max  Goldstein,  the 


manager  of  the  Chicago  branch  of 
Artcraft. 

"The  picture  is  pro-American,  and 
every  American  citizen  should  see  it," 
said  Mr.  Goldstein.  "We  will  not 
stop  until  we  get  permission  to  show 
it." 


EVANSTON,  ILL..  ACCEPTS  FILM 

Evanston,  111. — Mary  Pickford's  lat- 
est picture,  "The  Little  American," 
was  declared  by  Evanston's  censors 
to  be  "O.  K." 

Both  Mrs.  W.  X.  Rose  and  Mrs. 
Grace  Brooks,  the  "movie  autocrats," 
gave  the  Pickford  film  much  praise 
and  declared  it  is  not  a  "sex  picture," 
but  merely  a  patriotic  one. 

Major  Funkhouser,  head  of  the 
Chicago  board,  intimated  that  the 
film  reflects  on  Von  Hindenburg  and 
the  German  people,  therefore  con- 
flicting with  the  government  policy 
of  suppressing  racial  prejudices. 

Jolfn  P.  Bodkin,  owner  of  the 
Strand  Theater  here,  invited  several 
business  men  to  see  the  film,  and  he 
said  they  were  enthusiastic  over  it. 


\WHEAD  SELLS  "SUBMARINE  EYE"  RIGHTS 

FOR  ILLINOIS  TO  CENTRAL  FILM  CORP. 


cago  Concern  Buys  Territory  After  Successful  Chicago 
Run    at   Studebaker;    Exhibitors    to  Get 
Spectacle    July  9 


Rex  O.  Lawhead,  who  is  handling 
Be    interests    of    the  Williamson 

.others  in  the  Central  States,  has 
i'ld  the  Illinois  state  rights  for  the 
Lploitation  of  the  under-sea  spec- 
|cle,  "The  Submarine  Eye,"  to  the 
[cntral  Film  Corporation  of  Chicago, 

Mowing  a  successful  engagement  at 

e  Studebaker  Theater. 

This  is  the  most  recent  drama  which 
as  enacted  and  photographed  through 
ie  modern  inventions  of  the  William- 
>n  Brothers  on  the  floor  of  the  sea, 
'  the  very  heart  of  the  beautiful 
arine  gardens. 

Reveals  Sea  Mysteries 

The  entire  production  was  photo- 
raphed  in  the  West  Indies,  and  be- 
des  revealing  the  heretofore  mystcr- 
s  of  under-sea  life,  a  strong  romance 
as  been  ingeniously  woven  and  clev- 
rly  enacted. 

The  production  will  first  be  avail- 
ble  to  Illinois  exhibitors  through  the 
entral  Film  Corporation,  July  9.  The 


film,  it  is  announced,  has  proven  such 
a  popular  attraction  throughout  the 
Central  States  that  rights  have  beer, 
sold  everywhere  except  in  Michigan, 
Iowa,  Nebraska,  Wisconsin,  Minne- 
sota, Xorth  and  South  Dakota  and 
Montana. 

Many  bids  for  the  remaining  terri- 
tory have  been  received  during  the 
past  fortnight,  Mr.  Lawhead  an- 
nounces, and  during  the  next  week  he 
expects  to  have  disposed  of  a  major 
portion  of  the  remaining  territory. 

Drew  Big  in  Chicago 

During  the  showing  of  the  produc- 
tion at  the  Studebaker  in  Chicago, 
the  film  drew  capacity  houses  by  vir- 
tue of  its  novel  educational  as  well 
as  dramatic  story  .value.  The  terrific 
tides  of  the  ocean,  the  great  man- 
eating  monsters  of  the  floral  gardens, 
the  wrecks  of  ships,  around  which 
the  story  of  the  film  has  been  built, 
drew  crowded  houses  at  every  per- 
formance during  the  Chicago  engage- 
ment. 


CHAPLIN  SIGNED 

FOR  $1,000,000  BY 

NEW  CIRCUIT? 


President   Rothapfel  Silent, 
but  Coast  Rumor  Says 
Star  Is  Engaged 


W  hile  S.  L.  Rothapfel,  president  of 
the  First  Xational  Exhibitors'  Circuit, 
and  J.  D.  Williams,  manager  of  the 
organization,  would  neither  confirm 
nor  deny  the  rumor  that  Charles 
Chaplin,  the  noted  comedian,  had 
signed  a  contract  with  the  circuit, 
word  comes  from  Los  Angeles  that 
such  is  the  case. 

It  is  said  the  comedian's  contract 
calls  for  a  salary  of  SI, 000,000  and 
$75,000  bonus,  for  a  series  of  eight 
pictures. 

Chaplin  now  is  working  on  his  last 
picture  for  the  Mutual  Film  Corpora- 
tion, following  which  he  will  take  a 
month's  rest,  after  which  it  is  said 
he  will  start  work  about  October  1 
on  his  first  picture  for  the  First  Xa- 
tional Exhibitors  Circuit.  It  is  ex- 
pected it  will  be  published  some  time 
in  Xovember. 

Mr.  Chaplin  will  deliver  negative:, 
only  of  his  pictures,  it  is  stated,  and 
within  the  figures  quoted  is  to  finance 
the  producing  of  all  pictures,  includ- 
ing directors'  salaries  and  studio  sets. 
The  sum  named  is  probably  the  high- 
est salary  paid  any  actor  in  history 
if  not  the  highest  paid  anybody  in  the 
world. 

I'nder  his  Mutual  contract  the 
comedian  received  $670,000  a  year,  and 
it  is  reported  that  he  recently  refused 
a  renewal  of  his  contract  for  twelve 
pictures  at  a  salary  of  $1,000,000  a 
vear. 


AD  FILM  MAKERS' 
EXECUTIVE  BODY 
MEETS  IN  CHICAGO 


Will    Convene    July  16 
Rothacker  Mfg.  Co. 
Studio 


at 


The  executive  council  of  the  Adver- 
tising Film  Producers  Association  will 
meet  in  Chicago,  July  16,  at  the  Roth- 
acker Film  Manufacturing  Company's 
studio: 

This  association  is  the  official  mo- 
tion picture  department  of  the  As- 
sociated Advertising  Clubs  of  the 
World  and  the  holding  of  their  meet- 
ing during  the  Motion  Picture  Con- 
vention brings  to  Chicago  another 
group  of  men  who  are  vitally  in- 
terested in  the  film  industry. 


14 


EXHIBITORS  HERALD 


SHERMAN  PICTURES  CORP.  FORMED  IN  N.  Y. 

TO  EXPLOIT  FILMS  IN  STATE  RIGHTS  FIELD 


Popular  Pictures  Corporation  and  Sun  Photoplay  Company 
Taken  Over;  Concern  Is  Capitalized  to  Handle 
Biggest  Productions 


One  of  the  biggest  and  most  im- 
portant combinations  in  the  motion 
picture  industry  was  formed  this 
week  when  a  group  of  men,  headed 
by  Harry  A.  Sherman,  formed  a  com- 
pany which  will  be  known  as  the 
Sherman  Pictures  Corporation. 

Mr.  Sherman  was  formerly  head  of 
the  Sherman-Elliott  Company  of 
Minneapolis,  and  is  considered  one  of 
the  big  men  in  the  state  rights  market. 

Mr.  Sherman  has  taken  over  the 
Popular  Pictures  Corporation  of  218 
West  42nd  street,  the  Sun  Photoplay 
Company  and  the  building  now  occu- 
pied by  these  two  organizations,  and, 
after«it  has  been  thoroughly  renovated 
and  altered  to  suit  his  requirements, 
it  will  be  known  as  the  Sherman  Pic- 
tures Building. 

Associates  Are  Named 

The  new  combine  will  be  conducted 
under  the  firm  name  of  Sherman  Pic- 
tures Corporation,  and  its  destinies 
will  be  guided  by  Mr.  Sherman  as 
president.  Associated  with  him  are 
the  following  men,  well  known  to  the 
film  world:  Harris  P.  Wolfberg  of 
Pittsburgh,  who  owns  and  operates 
"The  Crisis"  in  Ohio,  Pennsylvania 
and  other  territories;  A.  J.  Bimberg 
of  New  York,  formerly  treasurer  of 
the    Popular    Pictures  Corporation, 


who  now  is  the  treasurer  of  the  Sher- 
man Pictures  Corporation;  Hilton  H. 
Goldsmith  of  New  York,  of  the  law 
firm  of  Goldsmith  &  Rosenthal;  Col. 
Fred  Levy,  a  well  known  theatrical 
man  of  Louisville,  Ky.,  and  Oscar 
Lynch,  of  the  Otis  Lithographing 
Company. 

The  company  is  sufficiently  capital- 
ized to  handle  productions  of  the 
largest  size,  and  this,  coupled  with  its 
affiliations,  gives  every  promise  that 
the  new  combine  will  be  one  of  the 
strongest  film  publishing  corporations 
handling  state  right  pictures  exclu- 
sively. 

Object  Outlined 

The  object  of  the  Sherman  Pic- 
tures Corporation  is  to  assure  pro- 
ducers a  ready  market  and  a  cash 
profit  for  their  productions  instead  of 
monthly  statements  and  percentage 
arrangements.  By  assuring  profits  to 
manufacturers,  a  long  step  is  made 
toward  stabilizing  the  entire  industry. 
Without  good  attractions  picture 
houses  cannot  exist  and  it  is  realized 
in  order  to  assure  that  the  manufac- 
turer also  must  have  a  square  deal. 
To  establish  this  desirable  condition 
the  Sherman  Pictures  Corporation  has 
been  formed. 

The  company  will  purchase  outright 
the    world's    rights    to    good  state 


rights  productions,  and  will  exploit 
the  world's  rights  for  state  rights  pro- 
ductions for  the  manufacturer,  assum- 
ing all  the  expense  of  marketing  and 
exploitation. 

Also  the  concern  will  advance  any 
responsible  producer  the  cash  to  make 
or  complete  a  satisfactory  production. 
The  corporation  will  exercise  its  op- 
tion in  the  next  few  days  for  several 
productions,  announcements  of  which 
will  be  made  later. 


F.  J.  HERRINGTON 

CANDIDATE  FOR 
OCHS'  OFFICE 


Several  States  Back  Former 
M.  P.  E.  L.  Head  in 
Race  for  Chair 


Philadelphia — Fred  J.  Herrington, 
the  National  Organizer  for  the  Motion 
Picture  Exhibitors  League  of  Ameri- 
ca, anounced  while  attending  the  M. 
P.  E.  L.  convention  here,  June  25  to  27 
that  he  would  be  a  candidate  for  th 
office  of  national  president  of  the 
league  at  the  coming  convention  in 
Chicago,  July  14  to  22. 

Several  states  have  urged  Mr.  Her- 
rington to  become  a  candidate  and 
have  stated  they  would  present  his 
name  at  the  convention. 

Mr.  Herrington,  who  gave  up  the 
presidency  to  Ochs  last  year  in  Chi- 
cago, has  worked  earnestly  for  the 
betterment  of  the  league  since  its 
inception  and  has  a  glowing  reputa- 
tion as  a  hard  working,  conscientious 
officer  of  the  National  League. 


INCE  TO  PRODUCE  FOR  ARTCRAFT-PARAMOUNT  COMBINATION  FROM 

STUDIOS  AT  COAST 


\  As  published   exclusively  in  the 

:  "Exhibitors  Herald"  June  23,  Thos. 

s  H.  Ince  will  hereafter  publish  his 

:  productions  through  Paramount  and 

:  Artcraft. 

|  Mr.  Ince  resigned  from  the  Tri- 

:  angle  Film  Corporation  about  two 

:  weeks  ago  and  has  been  negotiating 

j  with  Adolph  Zukor,  Hiram  Abrams 

|  and  Walter  E.  Green,  of  the  Famous 

:  Players  -  Lasky-Paramount  -  Artcraft 

:  combination  ever  since. 

:  By  the  terms  of  his  contract  Mr. 

|  Ince  is  to  preserve  his  own  organ- 

j  ization  and  will  produce  feature  films 

■  exclusively  for  the  Artcraft-Para- 
•  mount  distributing  companies. 

■  Thus  Mr.  Ince  joins  David  Wark 
j  Griffith  and  Cecil  B.  De  Mille  as  in- 
dividual directors.    He  will  continue 

|  to  make  his  headquarters  on  the  Pa- 

{  cific  coast. 

■  "My  association  with  the  Famous 


Players-Lasky  Corporation  comes  as 
the  result  of  careful  deliberation  and 
of  a  painstaking  study  of  motion  pic- 
ture conditions.  I  have  kept  much 
more  closely  in  touch  with  market 
conditions  than  is  the  case  with  the 
average  producer  and  I  therefore 
speak  with  impartial  authority  when 
I  say  that  the  Famous  Players- 
Lasky  Corporation  has  evolved  a 
distribution  plan  which  is  for  the  in- 
terests of  producer,  star  and  exhib- 
itor," declared  Mr.  Ince  in  discuss- 
ing his  new  affiliation. 

"Furthermore,  my  own  inquiries 
of  exhibitors,  made  while  negotia- 
tions with  the  concern  were  pending 
and  after  my  resignation  from  Tri- 
angle, convinced  me  that  Paramount 
and  Artcraft  had  given  the  exhib- 
itors just  the  method  of  distribution 
which  they  most  desire.  Frankly,  I 
surveyed  the  field  very  deliberately 


before  making  any  new  alliance  as  I 
was  in  no  hurry  to  make  new  con- 
nections. I  have  reached  a  point 
where  a  few  dollars  more  or  less  do 
not  mean  as  much  to  me  as  happi- 
ness in  my  business  relations,  and  to 
know  that  my  efforts  for  the  indus- 
try are  in  sympathy  with  the  most 
progressive  and  lasting  policies. 

"I  therefore  stood  off  in  the  cor- 
ner, as  it  were,  .and  surveyed  the  mo- 
tion picture  business  from  a  birdseye 
view,  for  the  purpose  of  forming  the 
most  impartial  opinion  possible. 
When  we  are  actually  engaged  in  a 
business  we  cannot  always  judge  it 
quite  so  clearly  as  a  complete  out- 
sider. It  was  the  outsider's  view- 
point which  I  sought,  plus  that  of 
the  enlightened  exhibitor.  The  re- 
sult of  my  observation  gave  me  no 
choice  but  to  ally  myself  with  Fa- 
mous Players-Lasky." 


EXHIBITORS  HERALD 


15 


CLARA  KIMBALL  YOUNG  TO  PRODUCE  OWN 

FILMS;  OPENS  OFFICES  AT  FORT  LEE,  N.  J. 


'irst  Picture  Will  Be  Published  About  August  15;  Eight 
Features  a  Year  Planned;  Silent  on 
Selznick  Suit 


Clara  Kimball  Young  announces  the 
formation  of  her  own  company, 
which  will  begin  producing  her  own 
plays,  under  her  own  directors  and 
in  her  own  studio  as  soon  as  she  re- 
turns from  a  tour  of  the  principal 
cities  of  the  West,  South  and  East 
where  she  has  been  closing  contracts 
for  the  handling  of  her  output. 

Offices  of  the  new  film  company 
have  been  opened  at  Fort  Lee,  N.  J., 
and  the  first  picture  will  be  published, 
it  is  said,  about  August  15.  She  pro- 
poses to  produce  at  least  eight  fea- 
tures a  year,  from  stories  of  well 
known  writers,  and  under  a  director 
who  has  achieved  an  enviable  repu- 
tation in  the  motion  picture  field. 
Contracts  for  Studio 
A  studio  near  New  York  has  been 
contracted  for  and  Miss  Young  will 
personally  select  the  cast  to  support 
her  in  her  initial  production.  An- 
nouncement will  be  made  of  the  mem- 
bers of  the  cast,  as  well  as  the  name 
of  the  star's  first  play  upon  her  re- 
turn to  New  York. 

According  to  an  interview  in  Chi- 
cago, Miss  Young  will  no  longer  pro- 
duce "sex"  plays  or  any  pictures  like- 
ly to  run  afoul  of  censor  boards.  She 
is  to  have  liberties  in  working  out 
her  screen  destiny  which  have  here- 
tofore not  been  enjoyed  by  a  motion 
picture  star,  and  practically  the  entire 
direction,  selection  and  production  of 


her  photoplays  as  well  as  their  dis- 
tribution is  being  left  to  her  decision. 
Trip  Proves  a  Success 

Miss  Young's  trip  through  the 
South  and  West  proved  very  success- 
ful, she  states.  Exchangemen,  ex- 
hibitors and  the  public  in  general 
gave  her  a  warm  reception  which 
augurs  well,  she  feels,  for  the  success 
of  her  new  organization. 

With  regard  to  the  suit  recently- 
brought  by  Lewis  J.  Selznick,  Miss 
Young  has  nothing  to  say,  preferring 
to  leave  that  matter  up  to  the  court, 
she  says. 


FAIRBANKS  WORKING 

ON  "THE  OPTIMIST,"  HIS 
THIRD  ARTCRAFT  PLAY 


(Continued  from  page  11) 

Colored  Films  Destroyed 

"Many  of  the  reels  destroyed,"  said 
C.  W.  Bunn,  manager  of  the  Chicago 
Pathe  exchange,  "were  of  colored  pic- 
tures and  cannot  be  duplicated.  In 
order  to  take  care  of  orders  we  have 
asked  our  branch  offices  in  Minne- 
apolis, Milwaukee  and  Detroit  to  rush 
films  to  Chicago  so  that  our  service 
will  not  be  crippled." 

As  the  result  of  the  fire  a  rigid  in- 
vestigation is  being  conducted  by  the 
state's  attorney,  the  police  and  the 
city  fire  attorney.  A  conference  was 
held  in  the  city  hall  Sunday  afternoon 
at  which  representatives  of  the , va- 
rious film  exchanges  lodged  complaints 
against  suspects  and  their  aids  and 
Sunday  night  policemen  were  sta- 
tioned at  the  offices  of  sixteen  film 
companies,  to  guard  against  possible 
attacks. 


Mountain  Country  Picked  to  Get  Ef- 
fect of  Alps;  Eileen  Percy 
Plays  Opposite  Star 

Douglas  Fairbanks  and  his  com- 
pany in  charge  of  Director  John 
Emerson  have  left  for  the  mountains 
on  the  west  coast  to  begin  the  pro- 
duction of  "The  Optimist,"  an  original 
story  written  by  the  popular  star. 
The  mountainous  country  where  pro- 
duction is  being  carried  on  was  picked 
to  get  the  effect  of  the  Alps. 

Opposite  Douglas  Fairbanks  in  his 
third  starring  vehicle  appears  Eileen 
Percy,  who  recently  joined  the  Fair- 
banks organization. 


OUR  PLATFORM 

"There  is  but  one  course  to 
take  if  the  exhibitors'  organiza- 
tion is  ever  to  attain  its  right- 
ful place  in  the  industry:  there 
must  be  a  thorough  house- 
cleaning  of  men  and  methods 
and  the  old  parasitical  system 
of  making  the  league  a  poach- 
ing ground  for  a  few  selfish 
individuals  must  be  forever 
abandoned." 

— From  HERALD  editorial,  May  19, 
1917. 


THREE  GOLDWYN  STARS  IN  FORTHCOMING  PRODUCTIONS 


LEFT  TO  RIGHT— MAE  MARSH,  JAXE  COWL  AXD  MADGE  KENNEDY.  KXITTIXG  SWEATERS  FOR  SOLDIERS  (Goldwyn) 


16 


EXHIBITORS  HERALD 


CHICAGO  THEATER  OWNERS  FACE  $200  YEARLY 
LICENSE  FEE;  FAIL  TO  FRAME  NEW  SCHEDULE 


Readjustment  Held  Over  Until  Next  Fall  Because  Exhibitors 
Could   Not   Submit    Table  Equi- 
table to  All 


Chicago  theater  owners  will  con- 
tinue to  pay  the  $200-a-year  license, 
at  least  for  the  present,  the  question 
of  a  readjustment  of  the  license  fees, 
which  has  been  in  the  hands  of  a  sub- 
body  of  the  license  committee  of  the 
Chicago  city  council,  having  been 
held  over  until  next  fall. 

Lacked  Co-operation 

Alderman  James  B.  Bowler's  com- 
mittee was  instructed  to  prepare  a 
schedule  to  submit  to  the  Chicago 
city  license  committee,  which  body 
was  to  report  to  the  council  before 
summer  adjournment,  but,  through 
lack  of  co-operation  on  the  part  of 
the  Chicago  exhibitors,  Deputy  City 
Collector  George  F.  Lohnian  in- 
formed a  "  Herald "  representative 
they  were  unable  to  draft  a  meas- 


ure which  would  meet  the  approval 
of  those  most  vitally  interested. 

Meetings  have  been  held  from  time 
to  time  in  the  city  hall,  and  expres- 
sions from  exhibitors,  both  large  and 
small,  were  heard.  Several  tables 
were  prepared  by  Alderman  Bowler's 
sub-committee  and  placed  in  the 
hands  of  exhibitors,  but  none,  it  ap- 
pears, met  the  demands  of  the  sit- 
uation. 

Attempts  Futile 

After  several  futile  attempts  to  get 
the  Exhibitors'  League  and  indepen- 
dent exhibitors  to  submit  tables  of 
license  fees,  some  of  which  would 
be  found  equitable,  the  sub-body  re- 
ported to  the  license  committee  that 
it  was  unable  to  draft  a  new  ordi- 
nance table  for  passage  at  this  time. 


GEORGE  BACKER  STARTS  FIRST  FOURSQUARE 

STATE  RIGHTS  FEATURE  FOR  HOFFMAN,  INC. 


With  Array  of  Talent  and  Strong  Story  Material  Forth- 
coming Play  Seen  as  One  of  Greatest 
of  Year 


George  Backer,  president  of  the 
George  Backer  Film  Corporation,  is 
starting  on  his  first  Foursquare  super- 
state rights  picture,  which  will  be  pub- 
lished through  M.  H.  Hoffman,  Inc. 
This  will  be  one  of  the  great  photo- 
plays of  the  year,  it  is  said. 

Has  a  Big  Story 

First,  Mr.  Backer  secured  a  big 
story.  It  has  an  absorbing  theme, 
suspense,  drama,  contrast,  and  several 
situations  that  grip.  Finally,  this 
story  has  a  climax  that  comes  from 
splendid  cumulative  development.  The 
outcome  is  in  doubt  almost  up  to  the 
climax  itself.  Pierre  V.  R.  Key  is 
the  author  of  this  story. 

Second,  Mr.  Becker  has  secured  for 
the  cast  of  this  Foursquare  photoplay 
an  array  of  talent  that,  in  its  entirety, 
is  one  of  the  strongest  which  any 
state  rights  picture  has  had  so  far. 
it  is  announced.  Ruth  Roland  and 
Milton  Sills  are  the  featured  players. 
Other  nationally  known  stage  and 
screen  stars  in  the  cast  are  Leah 
Baird,  J.  Herbert  Frank,  Ollie  Kirk- 
by  and  George  Larkin. 

Makes  Film  Like  Buildings 

Third,  Mr.   Backer  has   made  the 
production  as   he   makes  buildings — 
and  as  a  builder  he  is  pronounced 


one  of  the  greatest  in  New  York. 
The  settings  and  furnishings  will  re- 
flect the  Backer  ideal — the  Backer 
taste  of  simplicity  in  art.  The  direction 
is  to  be  done  by  Robert  Ellis,  who, 
while  one  of  the  youngest  in  the  pro- 
fession, was  trained  in  the  school  that 
developed  Marshall  Xeilan,  who  was 
a  director  colleague  of  Mr.  Ellis  un- 
til recently. 

The  new  Backer  super-feature  is  be- 
ing made  in  the  Norma  Talmadge 
studios,  in  west  Forty-eighth  Street, 
and  will  be  ready  for  publication  in 
September.  It  is  said  to  contain  one 
novelty  which  has  not  yet  been  of- 
fered the  public. 


Toronto,  Ont. — The  Pleasant  Hour, 
one  of  St.  Mary's  theaters,  has  been 
forced  to  close  its  doors  on  account 
of  lack  of  patronage. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


ILLINOIS  PASSES 

BILL  HITTING  FILM 

AGAINST  THE  NEGRO 

SPRINGFIELD,  1 11.—  ( Special  to 
the  "Exhibitors  Herald"). —  Among 
the  bills  that  became  laws  at  the  close 
of  the  fiftieth  general  assembly  June 
29  was  the  Jackson  "Birth  of  a.  Na- 
tion" bill.  This  measure,  drafted  by 
a  negro  representative  from  Chicago, 
was  primarily  aimed  to  prevent  the 
exhibition  of  films  in  which  negroes 
were  shown  in  an  unfavorable  light.'  I 

The  bill  as  finally  passed,  however, 
is  amended  greatly  from  the  form  in 
which  it  was  vetoed  earlier  in  the  ses- 
sion, and  while  it  becomes  a  law  is 
declared  to  be  perfectly  harmless.  1 


OMAHA  FILM  EXCHANGE 
ANNOUNCES  SALE  OF 

PROJECTION  MACHINES 

The  Omaha  Film  Exchange,  wit! 
offices  at  108  South  Fourteenth  Street 
Omaha,  through  its  Manager  A.  C 
Hartman,  announces  the  sale  of  pro- 
jection machines  as  follows:  Motio 
graph  to  B.  A.  Gavin,  Friend,  Neb. 
a  Baird,  to  D.  Thomas,  Randolph,  la. 
and  a  Baird  to  John  Motl,  Mullen 
Neb. 


1  NEW  CORPORATIONS 

New  York — The  G.  &  C.  Company  has  bee: 
granted  a  charter  to  manufacture  motion  pic 
tures  with  a  capital  of  $2,000.  Charles  I).  Mc 
Caull,  George  F.  Hanrahan  and  George  111 
mensee  are  directors. 


New  York — The  Crest  Picture  Corporatio 
has  secured  a  charter  to  engage  in  the  mc 
tion  picture  business.  The  organizers  ar 
Carle  E.  Carlton,  Sidney  Sonnenschein  an' 
Mary  Kegley.  The  company  is  capitalized  : 



Adolph  Jean  Menjou  will  appear  in  su] 
port  of  Norma  Talmadge  in  her  next  produ* 
tion,  "The  Moth."  Mr.  Menjou  previously  at 
peared  on  the  screen  in  support  of  Margueril 
Clark  in  "The  Valentine  Girl"  and  in  "Tl 
Amazons." 


W.  E.  Lusk  has  been  appointed  manager  i 
the  Cleveland  exchange  of  the  Mutual  Fil 
Corporation.  Mr.  Lusk  was  formerly  a  men 
ber  of  the  sales  department  of  the  home  offic 


Mildred  Bayly,  formerly  with  Metro,  h; 
been  engaged  by  Lois  Meredith  Pictures,  In< 
to  play  the  part  of  Isabelle  in  that  company- 
rirst  production  for  publication  through  S 
perlative  Pictures  Corporation. 


OUR  PLATFORM 

"There  is  but  one  course  to 
take  if  the  exhibitors'  organiza- 
tion is  ever  to  attain  its  right- 
ful place  in  the  industry:  there 
must  be  a  thorough  house- 
cleaning  of  men  and  methods 
and  the  old  parasitical  system 
of  making  the  league  a  poach- 
ing ground  for  a  few  selfish 
individuals  must  be  forever 
abandoned." 

—From   HERALD  editorial,  May  19, 
1917. 




EXHIBITORS  HERALD 


17 


THE  CORNER  GROCER,"  WITH  LEW  FIELDS, 

IS  IN  PRODUCTION  AT  WORLD  STUDIO 


Second  of  Series  with  Noted  Stage  Star  Is  Adapted  from 
Play  with  Longest  New  York  Run;  French 
Players  Announced 


Lew  Fields  is  at  work  in  the  Peer- 
ss  studio,  Fort  Lee,  upon  the  sec- 
nd  of  the  series  of  photoplays  in 
hich  he  is  to  appear  for  World- 
ictures  Brady -made.  This  is  a 
creen  version  of  "  The  Corner 
rocer,"  which  is  said  to  have  had 
he  longest  New  York  run  as  a  stage 
omedy-drama. 

The  Corner  Grocer"  was  written 
nd  produced  by  Adolph  Phillip  at 
he  German  Theater  in  New  York, 
here  its  career  continued  for  1,007 
erformances,  outdistancing  "The 
)ld  Homestead,"  which  held  the  rec- 
rd  up  to  that  time.  This  achieve- 
lent  was  the  more  remarkable  for 
he  reason  that  the  piece  was  played 
n  a  foreign  tongue  and  could  not 
ppeal  to  anything  like  the  entire 
opulace. 

Called  Serio-Comic 

The  story  is  of  the  kind  sometimes 
[escribed  as  serio-comic — which  is  to 
ay  it  is  mainly  humorous,  but  car- 
ies a  vein  of  serious  material.  Thus 
The-  Corner  Grocer"  comes  well 
vithin  the  acting  gifts  of  Mr.  Fields, 
rhose  skilful  blending  of  fun  and 
>athos  in  "The  Man  Who  Stood  Still" 
s  well  remembered. 

From  the  offices  of  the  World  Cor- 
>oration  also  comes  word  that  "When 
True  Love  Dawns,"  the  last  of  the 
eries  of  French  photoplays  pur- 
chased by  the  Brady  International 
Service  for  the  World-Pictures  pro- 
ram,  is  about  to  be  published.  Susan 
iirandaise,  called  "the  sweetest  girl 
n  Europe,"  is  the  star  of  this  play, 
md    the    cast  also    includes  Albert 


Signer,  whose  acting  attracted  much 
attention  in  Sarah  Bernhardt's 
"Mothers  of  France"  and  Regina  Ba- 
det's  "Atonement." 

Contains  Unique  Features 

"When  True  Love  Dawns"  is  said 
by  its  American  sponsors  to  contain 
certain  unique  features,  among  them 
a  set  of  characters  and  a  story  with- 
out evil.  In  spite  of  this  the  play 
carries  a  remarkably  strong  and  inter- 
esting plot.  This  screen  drama  was 
directed  by  Louis  Mercanton,  whose 
artistry  has  been  praised  in  a  most 
emphatic  manner  by  the  reviewers. 

Miss  Grandaise  is  expected  to  come 
to  America  in  person  under  consign- 
ment to  World-Pictures  Brady-made 
as  soon  as  she  finishes  the  play  upon 
which  she  is  working  with  Mr.  Mer- 
canton at  present  "somewhere  in 
France."  The  uncertainties  of  ocean 
travel  are  such  at  this  time  that  the 
date  of  her  coming  cannot  be  stated 
positively,  but  it  is  believed  that  she 
will  be  here  before  the  end  of  Au- 
gust. 

Brady  Provides  Scenarios 

Director  General  Brady  lias  already 
provided  several  scenarios  for  the  use 
of  Miss  Grandaise.  These  are  all  on 
American  topics,  and  the  present  plan 
provides  that  they  shall  be"  produced 
one  after  the  other,  with  no  waste  of 
time  between  plays. 

Regina  Badet,  "the  Vampire  of 
France,"  who  has  been  seen  in  this 
country  in  "Atonement"  and  "The 
Golden  Lotus,"  will  not  join  the  forces 
of  World-Pictures  for  three  or  four 
months. 


NEW  EDGAR  LEWIS  PICTURE,  UNDER  WAY, 

SOON  WILL  BE  READY  FOR  PUBLICATION 


\nthony  P.  Kelly  Is  Author  of  Story  Which  Producer  Now 
Is  Making  Independently;  Hint  of 
Plot  Withheld 


FORT  LEE  SUNDAY 
PRODUCING  HIT 
BY  CITY'S  MAYOR 


With  the  announcement  of  the 
apening  by  Frank  Hall  of  Edgar 
Lewis'  special  production,  "The  Bar 
Sinister,"  at  the  Pitt  Theater,  Pitts- 
Durgh,  for  a  summer  run,  come  ru- 
mors of  big  preparations  well  under 
way  for  a  new  Edgar  Lewis  picture 
which  promises  to  be  ready  for  pub- 
lication in  a  few  weeks. 

Edgar  Lewis'  new  picture  is  by 
Anthony  P.   Kelly,  author  of  "The 


Bar  Sinister,"  but  no  hint  has  yet 
been  given  as  to  the  nature  of  the 
story  or  the  importance  of  the  sub- 
ject treated.  It  is  natural,  however, 
that  unusual  interest  should  be  shown 
in  the  next  production  of  this  promi- 
nent director  who,  aside  from  the 
success  achieved  by  his  former  ef- 
forts, which  include  "The  Xigger," 
"The  Bondman"  and  "The  Barrier," 
is  backing  his  own  pictures  and  op- 
erating as  an  independent  producer. 


Rules  Concerns  in  N.  J.  Town 
Must  Work  in  Studios 
on  Sabbath 


An  order,  which  will  have  a  far- 
reaching  effect  upon  the  motion  pic- 
ture concerns  with  studios  in  Fort 
Lee,  X.  J.,  was  issued  this  week  by 
Edward  A.  White,  mayor  of  the  New 
Jersey  city,  when  he  ruled  that  hence- 
forth no  motion  picture  companies 
will  be  allowed  to  photograph  exte- 
riors or  do  other  work  "on  the  lot" 
on  Sunday. 

The  Fort  Lee  executive  at  the  same 
time  declared  there  would  be  no  ob- 
jection to  picture  producing  on  the 
Sabbath  if  it  is  conducted  within  the 
studios.  The  laws  of  New  Jersey 
vest  him  with  discretionary  powers  in 
the  matter. 

Mayor  White's  new  measure  regu- 
lating the  manufacture  of  film  was 
set  forth  after  he  had  ordered  a  can- 
cellation of  Sunday  picture-taking  on 
the  third  Mae  Marsh  Goldwyn  pro- 
duction, and  other  concerns'  activities. 


NEXT  CHAPLIN  COMEDY 
TO  BE  BURLESQUE  ON 
TYPICAL  WESTERN  "MOVIE" 

Charlie  Chaplin  is  at  work  on  his 
next  comedy  for  Mutual.  While  he 
has  not  made  known  definitely  the 
character  of  the  production  he  has 
hinted  that  it  will  be  a  '"western." 
If  the  idea  is  worked  out,  it  will 
probably  be  a  burlesque  on  the  typi- 
cal western  "movie." 

Mutual's  $670,000  a  year  comedian 
is  back-  at  the  Lone  Star  studio  at 
Los  Angeles  after  a  five  day  trip  to 
San  Francisco  with  his  brother,  Syd. 
When  "The  Immigrant"  was  com- 
pleted, Chaplin  declared  a  vacation 
for  all  hands  and  started  for  northern 
California  with  his  brother.  He 
showed  the  strain  of  the  strenuous 
work  on  "The  Immigrant"  and  re- 
turned after  his  rest,  full  of  energy 
and  enthusiasm  for  his  forthcoming 
production. 

Edna  Purviance,  Chaplin's  leading 
woman,  hurried  to  the  old  home  town, 
Lovelock,  Nev.,  where  she  spent  the 
time  between  pictures. 


AMERICAN  COMPLETES 
WATER  SCENES  FOR 

JULIETTE  DAY  FILM 

Water  scenes  in  and  out  Los  An- 
geles harbor  were  completed  this 
week  for  "Betty  and  the  Buccaneers," 
a  future  American  Film  feature,  Juli- 
ette Dav's  cinema  introduction. 


18 


EXHIBITORS  HERALD 


BIDS  FROM  BUYERS  ON  "WHO'S  YOUR  NEIGHBOR?" 

ARE  BRISK,  IS  REPORT  OF  MASTER  DRAMA 


Interest  Manifested  by  Purchasers  in  State  Rights  Market 
Exceeds  Concern's  Expectation,  Says  General 
Manager  Becker 


Following  the  private  showing  last 
week  of  "Who's  Your  Neighbor?" 
the  seven-reel  sociological  cinema 
spectacle  to  exhibitors,  state  rights 
buyers  and  trade  newspaper  critics, 
the  offices  of  the  Master  Drama  Fea- 
tures, Inc.,  1493  Broadway,  New  York, 
have  received  many  bids  from  buyers 
for  this  screen  drama. 

Is  Propaganda  Film 

"The  interest  manifested  by  state 
rights  buyers  and  exhibitors  in  this, 
our  first  screen  production,  has  ex- 
ceeded our  fondest  expectations," 
said  General  Manager  Herman  Beck- 
er. "All  along,  even  while  this  pic- 
ture was  in  process  of  production, 
we  have  felt  that  in  it  we  had  the 
ideal  propaganda  photoplay.  It  has 
been  generally  accepted  by  critics 
everywhere  as  the  most  powerful  ar- 
gument of  its  kind  ever  presented  up- 
on   the   screen.     Virile   and  full  of 


Stanley  V.  Mastbaum)  who  controls 
a  large  chain  of  film  theaters,  has 
signed  for  the  entire  first  year's  out- 
put of  twenty-six  Goldwyn  pictures 
for  his  Stanley  Theater,  Philadelphia. 
Is  Called  Achievement 

Thus  does  Goldwyn  enter  Ameri- 
ca's third  largest  city  in  the  premier 
showplace  of  the  community;  an 
achievement  as  distinctive  as  its  sign- 
ing of  the  Strand  Theater,  New  York. 
The  booking  of  the  Goldwyn  produc- 
tions by  Mr.  Mastbaum  may  be  taken 
to  mean  that  Goldwyn  Pictures  will 
be  presented  in  the  hundred  or  more 
theaters  under  the  direct  control  of 
this  Pennsylvania  exhibitor. 

Goldwyn's  managers  in  its  nineteen 
American  branches,  as  well  as  the 
managers  of  its  six  Canadian  offices, 
have  been  on  duty  since  June  11  and 
announcement  is  about  to  be  made  of 
the  signing  of  important  exhibitors 
in  most  of  the  large  American  and 
Canadian  centers. 

Branch  Showings  in  July 

In  other  announcements  this  week 
Goldwyn  gives  the  street  addresses  and 
locations  of  all  of  its  branches  in 
North  America,  and  presents  a  solid 


dramatic  tensity,  it  offers  a  solution 
for  a  troublesome  problem. 

"In  our  desire  to  produce  a  photo- 
play that  should  stand  out  above  any- 
thing of  its  kind,  we  have  spared  no 
expense.  Written  by  Willard  Mack, 
author  of  'Kick  In,'  one  of  the  great- 
est melodramatic  successes  ever  seen 
in  New  York,  and  many  other  suc- 
cessful plays.  'Who's  Your  Neighbor?' 
was  directed  by  S.  Rankin  Drew. 
Cast  Carefully  Picked 

The  cast,  including  such  well 
known  favorites  as  Christine  Mayo, 
Evelyn  Brent,  Anders  Randolf,  Frank 
Morgan  and  William  Sherwood,  was 
chosen  carefully  with  a  view  to  com- 
plete harmony  of  all  the  characters." 

The  Overland  Film  Company,  Sam- 
uel Krellberg,  general  manager,  has 
been  apointed  selling  agents  and  will 
operate  from  the  offices  of  the  Mas- 
ter Drama  Features,  Inc.,  1493  Broad- 
way, New  York. 


front  with  no  branch  vacancies  to  be 
filled.  While  the  formation  of  this 
distributing  organization  has  been  ac- 
complished in  sixty  days  the  work 
of  preparation  for  it  has  extended 
over  a  period  of  ten  months. 

Trade  showings  will  be  held  in  all 
of  the  branches  in  July,  thus  making 
good  the  promises  of  Goldwyn  Pic- 
tures Corporation  given  to  exhibitors 
last  January. 


EDWARD  WARREN  BUSY 

ON   HIS   SECOND  FILM 

WITH  ALL-STAR  CAST 

Edward  Warren  is  busy  at  work 
on  his  second  big  production  under 
his  own  banner.  It  promises  to  ex- 
cel even  the  settings  of  "The  War- 
fare of  the  Flesh,"  and  an  all-star 
cast  is  being  used.  A  number  of 
well-known  actors  have  been  secured 
from  the  stage  as  well  as  from  the 
motion  picture  ranks,  and  they  are 
being  supported  by  a  big  cast. 

The  exact  nature  of  the  new  play 
is  not  disclosed,  but  it  is  understood 
that  it  is  going  to  be  an  all-pleasing 
heart  story  of  the  present  day. 


SHERRILL  TRAINING 
WITH  FIGHTER  FOR 
ROLE  IN  NEW  FILM 

"Live  in  the  atmosphere  of 
the  character  to  be  played"  evi- 
dently has  become  the  motto 
of  Jack  Sherrill,  the  popular 
Frohman  Amusement  Corpora- 
tion juvenile  star.  For  the  past 
three  weeks,  since  the  comple- 
tion of  his  enacting  the  leading 
juvenile  role  in  the  Authors' 
Film  Corporation  production  of 
Otto  Hauerbach's  Broadway 
play  "  The  Silent  Witness," 
young  Sherrill  has  been  hard  at 
work  under  the  tutelage  of  a 
prominent  ex-lightweight  cham- 
pion of  the  padded  ring,  putting 
himself  in  shape  for  the  lead 
which  he  will  play  in  a  coming 
Frohman  superproduction. 

The  part  to  be  played  by  Jack 
Sherrill  calls  for  some  athletic 
stunts.  It  is,  however,  for  the 
success  of  the  prize  -  fighting 
scenes  in  the  new  play  that 
young  Sherrill  is  now  priming 
himself,  and  consequently  each 
morning  finds  him  pounding  the 
lanes  about  the  outskirts  of  the 
city  with  his  trainer  and  asso- 
ciate (each  night  finds  him  in 
close  attention  at  some  ring- 
side), and  it  is  rumored  that  the 
mysterious  "Dixie  Dandy" 
whose  shifty  left  put  one  "Bat- 
tling" Dunn  along  the  knockout 
route  a  night  or  two  since 
"  somewhere  in  Jersey "  was 
none  other  than  the  selfsame 
Jack  Sherrill. 


timillt  •■•■■IlllllltK  ■  

OLOMA  PHOTOPLAY  CO.  IS 

FORMED  AT  TERRE  HAUTE 

Terre  Haute,  Ind. — A  new  motion 
picture  company,  to  be  known  as  the 
Oloma  Photoplay  Company,  has  beer 
formed  here  and  will  commence  worl 
in  a  new  studio  on  the  outskirts  o:.j 
Cleveland  as  soon  as  the  building  i: 
completed. 

The  Cleveland  Chamber  of  Com 
merce  furnished  the  site.  The  incor 
porators  are;  Al  Weston  of  Terrl 
Haute,  Ind.;  Mabel  Stone  of  Bicknell 
Ind.;  Jane  Darnell  of  the  World  Filn 
Corporation,  and  it  is  announced  tha 
probably  G.  M.  (Broncho  Billy)  An 
derson  will  be  among  the  owners. 

Plans  for  the  building  of  a  moderl 
studio  are  being  drawn  by  Loui 
Walker,  and  the  contract  will  be  le 
to  Edward  Studee.  One  of  the  fefl 
tures  of  the  new  concern  will  be  th 
fact  that  every  actor  and  actress  c 
the  company  will  be  counted  amon; 
the  stockholders,  as  it  will  be  formei 
on  a  co-operative  basis. 


STANLEY  V.  MASTBAUM,  PHILADELPHIA  EXHIBITOR 
WITH  THEATER  CHAIN,  SIGNS  FOR  GOLDWYN  FILMS 


Entire    Year's    Output    of    New    Producing    Concern's  Products 
Will  Be  Shown  in  America's  Third  Largest 
Premier  Showplace 


EXHIBITORS  HERALD 


19 


BESSIE  BARRISCALE  AND  KERRIGAN  FILMS 

FOR  PARALTA  WILL  BE  FINISHED  IN  AUGUST 


ig  Sets  Being  Built  for  Features  in  Making;  Lucille  K. 
Younge  and  Edith  Chapman  in  "Rose 
o'  Paradise"  Cast 


Work- 
Rose  o' 


is  progressing  rapidly  on 
Paradise,"  the  first  Bessie 
Barriscale  film  under  the  direction  of 
ames  Young,  and  also  on  the  J.  War- 
ren Kerrigan  production  "A  Man's 
Man,"  to  be  issued  by  Paralta  Plays, 
Inc.  Both  of  these  features  will  be 
finished  and  ready  for  publication  in 
August,  it  is  expected. 

Building  Big  Set 
A  massive  outdoor  scene  is  being 
constructed  by  Richard  Holmes  Paul, 
art  director,  for  "A  Man's  Man,"  rep- 
resenting a  cantina  presided  over  by 
Moth  Jenks"  in  Sobrante,  Central 
America.  It  is  here  many  of  the  im- 
portant scenes  take  place  between 
John  Stewart  Webster,  played  by  Mr. 
Kerrigan,  and  other  leading  charac- 
ters of  the  story. 

Another  big  set  being  built  by  Mr. 
Paul  and  his  assistants  represents  a 
street  in  a  small  town  in  Virginia. 
This  scene  will  be  utilized  in  Miss 
arriscale's  production  of  Grace  Mil- 
ler White's  story.    Clyde  De  Vinna, 


Bessie  Barriscale's  cameraman,  is  in- 
troducing some  original  photographic 
effects  in  this  production  of  "Rose  o' 
Paradise." 

Miss  Younge  Supports  Star 

Lucille  Younge  is  playing  the  part 
of  Miss  Merriweather  in  support  of 
Miss  Barriscale.  Edith  Chapman  has 
another  important  role  in  this  play. 
Both  these  players  are  widely  known. 
Both  have  been  identified  with  several 
of  the  most  important  productions 
made  on  the  screen. 

Beside  the  new  indoor  studio  and 
other  improvements  at  the  Paralta 
studios  at  Hollywood,  a  new  property 
storage  house  is  being  built,  dimen- 
sions 100  by  125,  and  a  new  light  dif- 
fusing system  is  being  installed,  laid 
out  on  original  lines  devised  by  Rob- 
ert Brunton.  At  least  two  months 
more  work  will  be  required  to  make 
all  the  changes  and  erect  the  new 
structures  planned  by  Vice  President 
Kane  to  bring  the  studios  up  to  the 
standard  of  efficiencv  set  bv  him. 


AIN'T  IT  A  GR-R-RAND 
AND  GLORIOUS  FEELIN' 
TO  BE  LIKE  THIS  P.  A.? 

Not  to  be  outdone  by  patri- 
otic citizens  who  have  offered 
their  yachts  for  service  in  the 
present  "unpleasantness"  with 
Germany,  Bennie  Zeidman.  who 
looks  after  the  publicity  and 
voluminous  correspondence  of 
Doug  Fairbanks,  has  come  to 
the  front  with  a  most  extraor- 
dinary proposition. 

Mr.  Zeidman  is  the  fond  pos- 
sessor of  a  flock  of  trained  fly- 
ing fish.  These  fowls  are  re- 
markably keen  of  eye  and  can 
distinguish  Bennie  from  the 
pebbles  on  Moonstone  Beach, 
Catalina  Island,  Cal.  (where 
he  has  been  training  them).  At 
a  signal  from  their  master  the 
finny  tribe  has  been  trained  to 
drop  oranges  from  great 
heights. 

It  is  Bennie's  purpose  to  loan 
the  squad  of  fish  to  the  govern- 
ment, to  join  the  aviation  corps 
at  the  front,  there  to  be  em- 
ployed to  drop  bombs  on  the 
"domes"  of  the  Huns.  We  can 
see  an  early  ending  of  the  war. 


MARCUS  LOEW  AND  T.  L.  TALLY,  BIG  EXHIBITORS 

OF  EAST  AND  WEST,  MEET  ON  GOLDWYN  "LOT" 


T.  L.  Tally  of  the  West  and  Mar- 
cus Dbew  of  the  East  met  at  the 
Goldwyn  studios  in  Fort  Lee,  X.  J., 
last  week  and  were  photographed 
with  Samuel  Goldfish,  president  of 
the  Goldwyn  Pictures  Corporation, 
and  Alfred  Weiss,  vice  president  of 
the  Goldwyn  Distributing  Corpora- 
tion, out  "on  the  lot"  where  a  pre- 
tentious circus  spectacle  in  Mae 
Marsh's  third  play  was  being  photo- 
graphed. 

Mr.  Tally  owns  and  conducts  a  big 
motion  picture  house  in  Los  Angeles, 

,  while  Marcus  Loew  controls  many 
theaters  in  New  York  City. 

All  photographic  traditions  require 
that  the  principals  of  a  picture  be 
identified  from  left  to  right.  Owing 
to  the  fact  that  the  left  wing  of  the 

i  accompanying  snapshot  is  occupied 
exclusively  by  those  who  were  con- 
tributing no  more  than  "atmosphere" 
to  the  circus  scenes,  the  batting  or- 
der will  be  presented  from  right  to 
left.  Omitting  the  great-great-great- 
grandson  of  Julius  Caesar  and  the 
two  upholstered  camels,  the  first  four 
figures,  from  right  to  left,  are  T.  L. 


Tally  of  Los  Angeles.  Samuel  Gold- 
fish, Marcus  Loew  and  Alfred  Weiss. 


N.  Y.  F.  I.  L.  M.  CLUB 

SOON  TO  HOLD  OUTING 

President  Saunders  of  the  F.  I.L.M. 
Club  of  New  York  City,  at  a  recent 
meeting,  appointed  a  committee  to 
make  arrangements  for  the  club's 
first  annual  outine.  to  be  held  soon. 


EAST  MEETS  WEST  ON  THE  GOLDWYN  "LOT" 


Omitting  the  Man  in  Uniform,  the  First  Four  Figures  from  Right  to  Left :    T.  L.  Tally  of  Los 
Angeles,  Samuel  Goldfish,  Marcus  Loew  and  Alfred  Weiss  (Goldwyn) 


EXHIBITORS  HERALD 


FATE   OF   EX-CZAR   WILL  DETERMINE 

ENDING  OF  "FALL  OF  ROMANOFFS"  FILM 


Varied  Reports  of  Former  Ruler's  Final  End  Hold  Up  Com- 
pletion of  Herbert  Brenon's  Picture;  Now 
Is  Without  Ending 


So  much  is  happening  in  Russia  at 
present,  and  so  varied  are  the  ac- 
counts of  the  present  mode  of  living 
and  occupation  of  the  czar  and  the 
royal  family,  that  Herbert  Brenon, 
who  is  working  day  and  night  to 
complete  his  picture  "The  Fall  of  the 
Romanoffs,"  is  unable  to  tell  from 
day  to  day  how  his  picture  will  end. 
At  first  he  had  planned  to  close  his 
picture  with  the  czar  receiving  the 
news  of  his  overthrow  at  the  rail- 
road station. 

Varied  News  Stalls  Film 

Then  the  news  was  cabled  to  this 
country  that  the  czar  and  his  whole 
family  were  devoting  their  energies 
and  spare  time  to  digging  potatoes 
in  one  of  their  palaces  just  outside  of 
Petrograd,  and  that  in  the  garb  of 
simple  peasants,  they  had  joined  the 
back-to-the-soil  movement. 

Later  came  information  that  death 


The  Rothacker  Film  Manufacturing 
Company  of  Chicago  announces  re- 
ceipt of  the  first  consignment  of  ex- 
posed negative  from  Charles  Hugo, 
a  cameraman  who  is  in  the  Orient  se- 
curing motion  pictures  of  the  life,  in- 
dustries and  scenes  of  Japan,  China, 
Sumatra,  Java,  Borneo  and  India. 

Other  activities  at  the  Rothacker 
plant,  Chicago,  include  the  making  of 
a  five-reel  Polish  feature,  entitled 
"His  Peasant  Wife,"  the  story  of 
which  was  written  by  W.  Zadora 
Szuwalski;  the  finishing  of  a  one- 
reel  novelty  subject  typical  of  a  day 
at  Riverview  park,  and  1,000  feet  of 
film  showing  every  detail  of  the  life 
of  a  soldier  at  the  training  camp  at 
Fort  Sheridan,  from  the  time  he  re- 
ports there  until  his  training  is  fin- 
ished. 

To  Film  Big  Parks 

Two  camera  crews  from  the  Roth- 
acker studios  will  leave  Chicago  on 
July  12  to  secure  a  series  of  scenic 
pictures  of  Yellowstone  Park,  Glacier 
National  Park,  the  Jackson  Hole  dis- 
trict, Grand  Canyon  of  the  Colorado 
and  other  western  territory,  while  an- 
other crew,  under  T.  H.  Miller,  now 
is  in  New  York  State  getting  special 
industrial  subjects. 


had  brought  an  end  to  the  life  of 
the  ill-fated  ruler  of  Russia.  Still 
later  Mr.  Brenon  was  informed  that 
the  czar  was  still  alive  but  had  been 
thrown  into  prison. 

Mr.  Brenon  is  watching  the  dis- 
patches with  intense  interest  from 
day  to  day,  hoping  to  glean  the  truth 
from  the  garbled  dispatches,  and  to 
be  able  to  get  an  ending  for  his  pic- 
ture. 

Picture  Without  Ending 

As  it  stands  at  present  it  is  a  pic- 
ture without  an  ending  and  the  only 
solution  for  the  problem  is  for  the 
Russian  people  to  decide  just  ex- 
actly what  will  be  the  permanent  fate 
of  their  former  ruler. 

"The  Fall  of  the  Romanoffs"  is 
nearing  completion.  A  few  more 
weeks  and  the  last  scenes  will  be  tak- 
en, that  is,  should  circumstances  per- 
mit. 


The  Commonwealth  Pictures  Cor- 
poration has  arranged  for  the  use  of 
the  Rothacker  studios  for  two  weeks 
in  July  to  produce  their  first  feature 
film,  starring  Elsie  MacKay. 

Three  Subjects  Popular 

"Zeppelin  Attack  on  New  York 
City"  and  "Manning  Our  Navy,"  two 
featurettes  recently  made  at  the 
Rothacker  studios  and  published 
through  Mutual  Film  Corporation, 
have  proven  popular,  and  Mutual  re- 
ports good  business  with  the  pic- 
tures. Another  special  feature,  enti- 
tled "Seven  Cutey  Pups,"  issued 
through  the  Universal  Film  Manufac- 
turing Company,  also  is  proving  pop- 
ular. 


"MAN  TO  MAN"  IS  TITLE 
OF  IRVING  CUMMINGS' 

INITIAL  PRODUCTION 

"Man  to  Man"  is  the  name  selected 
for  the  first  Irving  Cummings  picture, 
which  is  nearing  completion  at  the 
Port  Henry  (N.  Y.)  studios,  where 
the  company  is  at  work  on  the  final 
exteriors.  The  picture  will  be  issued 
by  the  Superlative  Pictures  Corpora- 
tion. 


GERALDINE  FARRAR  TO 
START  ARTCRAFT  FILM 
AT  COAST  NEXT  WEEK 

Cecil  B.  De  MiUe  Will  Direct  Noted 
Diva  at  Lasky  Studio;  Film 
Not  Named 

Geraldine  Farrar,  who  will  soon 
make  her  debut  as  an  Artcraft  star 
under  the  direction  of  Cecil  B.  De 
Mille,  is  at  present  making  a  motor 
trip  with  her  husband,  Lou-Tellegen. 
The  couple  are  touring  the  northern 
part  of  California  and  are  expected 
back  at  the  Lasky  studio  next  week. 

Cecil  B.  De  Mille  has  set  the  ma-, 
chinery  of  the  Lasky  studio  at  work 
preparing  for  the  forthcoming  pro- 
duction, so  that  when  the  famous 
diva  returns  she  will  be  able  to  com- 
mence work  immediately.  Upon  com- 
pletion of  her  first  Artcraft  picture, 
the  title  of  which  has  not  as  yet 
been  announced,  Miss  Farrar  will 
take  a  two  weeks'  rest  before  starting 
her  second  film. 


GENERAL  WILL  OPEN 

THREE  NEW  EXCHANGES 

Branches   to   Be   Located   in  Cities 
Not  Used  as  Distributing 
Centers 

As  the  result  of  the  expansion  in- 
augurated by  General  Manager  Har- 
old Bolster  in  the  General  Film  Com- 
pany's volume  of  product,  the  order 
has  gone  out  for  the  opening  of  three 
exchanges  in  as  many  different  cities 
not  used  as  distributing  centers. 

The  three  new  exchanges  will  be 
announced  soon.  It  was  found  nec- 
essary to  provide  them  to  relieve 
other  exchanges  of  pressure  of  busi- 
ness arising  out  of  the  larger  prod- 
uct being  handled. 

General  Sales  Manager  S.  R.  Kent 
is  at  present  engaged  in  organizing 
the  staffs  of  the  new  exchanges  and 
arranging  quarters. 


CHICAGO  ART  DRAMAS 
GETS   KING -BEE  FILM 

FOR  THE  MIDDLE  WEST 

R.  O.  Proctor,  Manager  of  Exchange, 
Announces  Plan  of  Dis- 
tribution 

R.  O.  Proctor,  general  manager  of 
the  Art  Dramas  Service  at  207  South 
Wabash  avenue,  Chicago,  announces 
that  he  has  secured  the  Billy  West 
King-Bee  comedies  for  the  Midwest. 
These  comedies  will  be  distributed  in 
the  same  manner  as  the  regular  pro- 
gram features  the  company  now  han- 
dles. 


ROTHACKER  CO.  GETS  FIRST  TRAVELOG  FILMS 

FROM  CAMERAMAN  WORKING  IN  ORIENT 


Will  Send  Staffs  to  National  Parks   for  Scenic  Series; 
Work  on  Other  Features  in  Plant 
Now  Under  Way 


EXHIBITORS  HERALD 


21 


CRITERION  THEATER  AT  ATLANTIC  CITY  LEASED 
BY  FRANK  HALL  FOR  THE  SUMMER  SEASON 


Nfew  Jersey  Exhibitor  and  State  Rights  Operator  to  Operate 
Big  Boardwalk  House  with  Feature  Attractions; 
"The  Whip"  Used  for  Opening 


The  Criterion  Theater,  one  of  At- 
antic  City's  leading  photoplay  houses, 
situated  on  the  boardwalk  in  the 
icact  of  the  amusement  district,  has 
Deen  leased  for  the  summer  by  Frank 
Hall,  the  New  Jersey  exhibitor  and 
state  rights  operator,  who  recently 
>videned  the  scope  of  his  activities  by 
lurchasing  outright  from  Edgar 
Lewis  his  latest  production,  "The  Bar 
Sinister." 

Mr.  Hall  opened  the  seashore  the- 
ater June  23  with  "The  Whip"  as  the 
hief  attraction,  and  this  will  be  fol- 
owed  by  "Enlighten  Thy  Daughter," 
The  Bar  Sinister,"  "On  Trial,"  "Joan 
he    Woman,"    "Civilization,"  "The 
arden   of  Allah"    and  "Beware  of 
trangers."     Mr.    Hall   controls  the 
ew  Jersey    rights  to  all   of  these 
lms.     The  productions  are  distrib- 


16,100  SUIT  BROUGHT 
AGAINST    KALEM  BY 

DIRECTOR  J.  W.  HORNE 


Seeks  $5,100  in  Salary  and  $10,000  in 
Commissions  Claimed 
to  Be  Due 

Los  Angeles,  Cal. — Claiming  a  vio- 
lation of  contract,  James  W.  Home, 
a  motion  picture  director,  has  filed 
a  suit  in  the  Superior  Court  to  re- 
cover $16,100  from  the  Kalem  Com- 
pany. 

Home  alleges  he  was  to  receive 
$200  a  week  and  2  per  cent  commis- 
sion on  pictures  issued  for  one  year 
from  January  1,  1917,  but  that  on 
June  18  he  was  discharged.  The  suit 
includes  $5,100  salary  claimed  to  be 
due.  $10,000  on  commissions  and 
$1,000  for  the  use  of  his  automobile. 


REEL  FELLOWS'  CLUB 
OF   CHICAGO   HOLDS  A 
SMOKER  AND  LUNCHEON 


Film    Shown    for    Entertainment  of 
Members  and  Guests;  Trade 
Well  Represented 

The  Reel  Fellows'  Club  of  Chicago 
held  an  old  -  fashioned  smoker  and 
lunch  party  at  the  clubrooms,  Wa- 
bash avenue  and  Adams  street,  Fri- 
day night,  June  29. 

A  pleasing  feature  of  the  evening 
was  the  showing  of  a  film  for  the  en- 
tertainment of  the  guests,  and  many 
men  prominent  in  motion  picture  cir- 
cles in  the  Midwest  attended  the 
open  session. 


uted  in  that  territory  through  the 
Civilization  Film  Corporation,  with 
executive  offices  in  Newark. 

Contrary  to  the  policy  of  most  the- 
atrical men,  Mr.  Hall  does  not  be- 
lieve in  curtailing  his  activities  in  the 
summer.  Not  only  will  he  keep  all 
of  his  picture  theaters  open  during 
the  hot  months,  but  he  has  increased 
the  size  of  his  programs,  and  with 
the  aid  of  a  special  publicity  cam- 
paign has  launched  a  drive  for  sum- 
mer business  that  already  has  brought 
excellent  results. 

Despite  the  recent  hot  weather, 
business  in  Atlantic  City  and  other 
coast  resorts  has  been  splendid.  "The 
Whip"  played  to  big  business  on  the 
occasion  of  its  initial  presentation  at 
the  Criterion,  and  throughout  the 
week  the  house  was  tilted. 


CHICAGO  COMPELLED 

TO  ALLOW  SHOWING  OF 
"BIRTH  CONTROL"  FILM 

Judge  Joseph  David  and  Jury  Find 
Nothing  Immoral  in  Margaret 
Sanger  Photoplay 

Chicago  will  be  allowed  to  see 
Margaret  Sanger  in  the  photoplay 
"Birth  Control."  Judge  Joseph  David 
and  a  jury  so  decided  June  25,  when 
a  petition  for  a  writ  of  mandamus 
compelling  the  city  officials  to  issue 
a  permit  for  the  exhibition  of  the 
play  was  allowed. 

The  judge  and  jury  attended  a  pri- 
vate showing  of  the  film  and  failed 
to  find  anything  immoral  in  the  en- 
tire play.  The  picture  portrays  Mar- 
garet Sanger  giving  information  on 
methods  of  birth  control  to  women  in 
the  slums  of  New  York. 


JULIAN  JOHNSON  QUITS 
PHOTOPLAY  MAGAZINE 
TO  EDIT  SELZNICK  FILMS 


VICE  PRESIDENT  BAUMER 
OF  ROTHACKER  CO.  IN 

CHICAGO  AFTER  TRIP 

W.  J.  Baumer,  vice  president  of  the 
Rothacker  Film  Manufacturing  Com- 
pany has  just  returned  to  the  Chicago 
plant  after  a  tour  of  observation 
throughout  the  East. 


Julian  Johnson,  editor  of  Photoplay 
Magazine,  has  resigned  from  that 
publication  to  accept  the  position  of 
editor  in  chief  of  Selznick-Pictures. 
Mr.  Johnson's  resignation  from 
Photoplay  will  go  into  effect  as  soon 
as  the  publishers  engage  his  suc- 
cessor, and  he  will  take  up  his  new 
duties  immediately,  probably  soon 
after  July  1. 


FIRST  GROUP  PICTURE  OF  GOLDWYN  PLAYERS 


LEFT    TO    RIGHT— MAXINE    ELLIOTT,    MAE    MARSH,    MADGE  KENNEDY 
JANE  COWL  (Goldwyn  Pictures) 


AND 


22 


EXHIBITORS  HERALD 


FAIRBANKS  ENGAGES  TWO  NOTED  DIRECTORS 

TO  MEET  DEMAND  FOR  MORE  FILM  PLAYS 


J.  W.  McDermott  and  Joseph  Henaberry  to  Work  Under  Personal 
Supervision  of  Director-General  John  Emerson 
in  Speeding  Up  Production 


As  a  result  of  the  unusual  hits 
scored  by  Douglas  Fairbanks'  first 
two  Artcraft  films,  "In  Again — Out 
Again"  and  "Wild  and  Woolly,"  and 
at  the  repeated  requests  of  exhibitors 
all  over  the  country,  Artcraft  Pictures 
has  notified  the  popular  actor-pro- 
ducer that  more  pictures  than  origi- 
nally called  for  are  demanded.  Never 
in  the  history  of  its  existence  have 
more  remarkable  reports  of  record- 
breaking  business  on  a  production 
been  received  by  Artcraft  than  were 
displayed  last  week  soon  after  ".Wild 
and  Woolly"  made  its  first  public  ap- 
pearance throughout  the  country.  At 
the  Rialto  Theater,  New  York,  de- 
spite the  hot  weather,  Manager  Roth- 
apfel  experienced  his  usual  "Fair- 
banks business." 

Thus,  closely  following,  the  an- 
nouncement from  the  Douglas  Fair- 
banks office  in  California  of  its  con- 
sideration of  a  means  of  speeding  up 


Showing  both  the  methods  used  by 
the  food  trust  in  squeezing  the  con- 
sumer and  the  producer,  the  Human 
Rights  Film  Corporation  has  pro- 
duced a  five-part  film,  entitled  "The 
Public  Be  Damned,"  starring  Charles 
Richman  and  Mary  Fuller.  The  pic- 
ture also  shows  the  solution  of  the 
problem  of  defeating  the  men  respon- 
sible for  the  high  cost  of  food. 

Herbert  Hoover,  former  head  of 
the  Belgian  Relief  Commission  and 
newly  appointed  Food  Administrator 
of  the  United  States,  was  recently 
given  a  special  showing  of  "The  Pub- 
lic Be  Damned,"  and  he  heartily  in- 
dorsed the  production,  declaring  that 
it  was  especially  timely  and  would 
arouse  the  public  to  a  realization  that 
something  must  and  can  be  done  to 
check  the  food  barons  who  are  rob- 
bing the  public. 

The  picture  will  be  presented  at 
the  Strand  Theater,  New  York,  this 
week. 

The  story  concerns  John  Black,  the 
head  of  a  powerful  food  trust,  and 
Marion  and  Bob  Merritt,  who  own  a 
small  farm.  The  trust  secures  con- 
trol of  all  food  channels  and  stran- 


productions,  'or  rather  the  elimina- 
tion of  lost  time  between  pictures, 
Artcraft  announces  that  Mr.  Fair- 
banks has  added  two  directors  to  his 
staff  in  the  persons  of  John  W.  Mc- 
Dermott and  Joseph  Henaberry,  who 
will  work  under  the  personal  supervi- 
sion of  John  Emerson.  Mr.  Emer- 
son will  hereafter  be  known  as  di- 
rector general  of  the  Fairbanks  or- 
ganization, and  as  a  result  of  the  as- 
sistance of  McDermott  and  Hena- 
berry will  be  able  to  overcome  the 
loss  of  time  as  outlined  recently  in 
the  new  working  plan  of  this  produc- 
ing unit. 

Both  Mr.  McDermott  and  Mr. 
Henaberry  have  had  considerable  ex- 
perience as  directors,  the  former  hav- 
ing been  on  the  Morosco  directorial 
staff,  while  thf  latter  is  a  graduate 
of  the  D.  W.  Griffith  school  and  is 
responsible  for  many  Fine  Arts  suc- 
cesses. 


gles  the  farmer,  who  cannot  find  a 
market  for  his  products.  Marion  at- 
tempts to  sell  produce  to  a  mission, 
but  Black,  who  is  behind  it,  blocks 
her  plans."  The  farmers  band  to- 
gether to  fight  the  trust.  Black  gives 
Bob  a  check  for  $10,000  to  cover  the 
farm's  output  for  three  years,  and 
Bob  is  denounced  by  the  other  farn^ 
ers.  Bill  Garvin,  a  politician, 
fessing  friendship  for  the  fannJFs, 
introduces  a  bill  to  control  moA- 
stuffs,  and  Marion  works  for  itsjpass- 
age.  Seeing  the  distress  ca\med  by 
the  food  trust,  Bob  helps  to  jRve  the 
bill  passed,  taking  it  away  Mom  the 
gangster,  and  he  is  rcinstaSd  in  the 
good  graces  of  Marion,  vmiose  love 
he  had  lost.  \l 


ENGINEERS  TO  INSPECT 

ROTHACKER  CO.  STUDIO 

DURING  CONVENTION 

The  Society  of  Motion  Picture  En- 
gineers will  devote  one  day  of  their 
sojourn  in  Chicago,  during  the  M. 
P.  E.  L.  convention,  to  the  inspection 
of  the  Rothacker  Film  Manufacturing 
Company's  laboratory-studio. 


KING-BEE  MOVES  TO 
BAYONNE,  N.  J.,  STUDIO; 
STARTS  SEVENTH  COMEDY 


Production   of   Billy  West  Features 
Will  Be  Carried  on  at  New 
Plant  During  Summer 

The  King-Bee  Comedy  Compan 
this  week  moved  into  large  studio 
at  Bayonne,  New  Jersey,  and  pro 
poses  to  remain  there  during  the  sum 
mer  months  where  production  of  com 
edies  will  be  carried  on.  The  Bay 
onne  Studio  has  for  some  time  bee 
under  the  tenancy  of  Charles  Urban 
who  has  sublet  the  major  part  of  i 
to  the  King-Bee  Company. 

Production  of  the  seventh  corned 
of  the  series  has  started.  Billy  West, 
Babe  Hardy,  Leo  White  and  Budd  Ross 
are  in  the  cast.  The  story  is  one 
of  domestic  strife.  Billy  and  Babe 
and  their  wives  occupy  adjoining 
flats,  and  confusion  arises  when  hus- 
bands and  wives  find  themselves  at 
war  through  mistaking  one  another's 
residences. 


FAIRBANKS  TO  MAKE 

SERIES  OF  FIVE -REEL 

FILMS  ON  WORLD  TOUR 


Accompanied   by   Director  Emerson 
and  Prominent  Players,  Star  May 
Start    Trip    Next  Summer 

Douglas  Fairbanks  is  entertaining 
the  thought  of  touring  around  the 
world  next  summer,  providing  war 
conditions  do  not  interfere  with  his 
present  plans.  It  is  his  intention  to 
do  a  series  of  five-reel  plays  for  pub- 
lication through  the  Artcraft,  dealing 
with  an  American  touring  abroad, 
whose  romance  takes  him  to  the  va- 
rious foreign  countries.  He  will  be 
accompanied  on  this  trip  by  Director 
John  Emerson  and  four  prominent 
players,  who  will  play  important 
parts  in  the  supporting  cast.  Direc- 
tor John  Emerson  has  purchased  a 
theme  upon  which  will  be  based  these 
European  films.  ^ 


KLEINE  ISSUES  PRESS 

BOOK  ON  CONQUEST 

PROGRAM  SUBJECTS 

George  Kleine  is  sending  a  pam- 
phlet to  the  trade  telling  of  fourteen 
"films  for  the  whole  family"  on  the 
Conquest  program.  Exhibitors  look- 
ing for  clean  films  will  find  a  wide 
diversity  of  subjects  of  a  high  grade 
entertainment  value,  it  is  announced. 
The  pamphlet  contains  a  full  descrip- 
tion of  each  subject  offered  as  well  as 
valuable  advertising  helps. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


FOOD  TRUST  METHODS  TO   SQUEEZE  BUYER 

AND  PRODUCER  EXPOSED  IN  "PUBLIC  BE  DAMNED" 


Five-Part  Feature  Produced  by  Human  Rights  Film  Corporation 
Approved    by   Herbert   Hoover,    United    States  Food 
Administrator;  Will  Arouse  Public,  He  Says 


I      REVI  E WS  1 

Bun  iiiiiiiiiiniiimiiiniiiiiiiiiiiiiiiiiiiiiiiHi  iiiiiiiiiiiiiiHiiiiiiiiiiiiiiiim  imiiiiii'ihiiiiiiiiiiiiiii  iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiimiiiiiiiiiniiiiiiiiiiiiiiiiiiiiii  iiiiiiiiiiiiiiiiiiiiiiiiiiTniiiimiiiiiiiiiiiiiiiill 


Mary  MacLaren  in 

"THE  PLOW  WOMAN" 

Butterfly  drama;  five  parts:  published  July  2 

As  a  whole    _   Interesting 

Story    _    Melodramatic 

Star      -Pleasing 

Support   Good 

Settings  —  Splendid 

Photography   .  .  Clear 

[  Adapted  by  J.  Grubb  Alexander  from  the  novel  of 
Eleanor  Gates  and  produced  under  the  direction  of  Charles 
bwickard,  "The  Plow  Woman"  presents  a  vivid  story  of 
he  days  of  1871,  in  which  a  hard-hearted  old  Scotchman, 
Indians  on  the  warpath,  burning  stockades  and  frontier 
ioldiers  play  an  important  part. 

Mary  MacLaren  portrays  the  part  of  Mary  MacTavish 
^he  plow  woman,  in  a  most  pleasing  manner,  and  is  ac- 
:orded  excellent  support  by  a  large  cast  of  players,  in- 
:luding  H.  C.  De  More.  Marie  Hazelton,  L.  C.  Shumway. 
Sngsley  Benedict,  Hector  Sarno.  Frank  McQuarrie, 
Tommy  Burns.  George  Hupp  and  a  delightful  little  child- 
ictrcss,  Clara  Horton. 


A  TENSE  MOMENT  FROM  "THE  PLOW  WOMAN","  FEATUR- 
ING MARY  MacLAREX  (Butterfly) 

The  story:  Mary  MacTavish  is  the  drudge  of  the 
MacTavish  household,  and  upon  the  death  of  her  mother 
she  cares  for  her  baby  sister  Ruth.  Rearing  her  to 
womanhood,  she  sends  her  to  school  in  a  distant  village 
in  care  of  Lieutenant  Fraser,  who  urges  Ruth  to  marry 
bjm.  An  attempt  to  steal  Andy  MacTavish's  farm  is  made 
by  a  band  of  halfbreed  Indians,  and  an  uprising  among 
the  "redmen"  brings  out  the  troops.  Mary  is  summoned 
to  the  school  by  Ruth's  teacher  and  there  finds  Ruth  the 
mother  of  a  child.  She  takes  her  home  and,  to  save  Ruth 
from  the  wrath  of  her  father,  flees  with  the  baby  to  the 
fort.  Indians  attack  and  burn  the  fort.  In  the  mean- 
time Lieutenant  Fraser  comes  to  the  MacTavish  cabin 
to  warn  them  of  the  Indians  and  is  happy  to  find  Ruth. 
He  explains  that  he  is  Ruth's  husband  and  goes  in  search 
of  Mary,  finding  her  with  the  repentant  halfbreed  fight- 
ing a  band  of  Indians.  The  soldiers  arrive  and  drive 
the  savages  away. 


Kitty  Gordon  in 

"THE  BELOVED  ADVENTURESS" 

World  drama-  five  parts;  published  July  16 

As  a  whole  .   Entertaining 

Story  Highly  interesting 

Star  Splendid 

Support  .  . — , — Ample 

Settings  Elaborate 

Photography  Excellent 

"The  Beloved  Adventuress"  is  a  story  of  a  sister's 
love  for  a  younger  sister  and  a  desire  to  have  the  younger 
sister  lead  a  better  life.  This  film  should  prove  to  be  a 
highly  interesting  and  entertaining  offering.  The  in- 
auguration of  Wilson,  the  parade  of  the  West  Points  cadets 
and  other  features  of  the  inaugural  day  celebration  are 
injected  into  the  story.  And  as  the  picture  draws  to  a 
close  the  battle-scarred  fields  of  France  are  shown  with 
bombs  exploding  and  trenches  being  blown  up. 

Kitty  Gordon  interprets  with  certain  finesse  the  role 
of  older  sister  while  Lillian  Cook's  work  as  the  younger 
sister  registers  very  well.  Other  members  of  the  cast 
are  Madge  Evans,  Tack  Drumier,  Inez  Shannon,  Robert 
Forsyth.  Edward  Elkas,  R.  Payton  Gibbs,  Frederick 
Truesdell,  William  Sherwood,  Pinna  Xesbit  and  Katherine 
Johnston.  The  direction  was  done  by  George  Cowl. 
Frances  Marion  wrote  the  story. 

The  story:  At -the  death  of  their  father,  Francine 
Nicholson  goes  to  live  with  her  sister,  Juliette  La  Monde, 
a  former  musical  comedy  favorite.  Francine  has  been 
kept  in  ignorance  of  her  sister's  mode  of  living  until  Amy- 
Barker,  a  member  of  the  young  smart  set,  tells  her.  \\  hen 
Francine  learns  her  sister's  past  she  will  take  no  dictation 
from  Juliette,  who  is  trying  to  bring  Francine  up  in  a 
wholesome  atmosphere. 

Juliette  is  in  love  with  Morgan  Grant,  who  is  sep- 
arated from  his  wife.  When  Morgan  meets  Francine  there 
is  mutual  attraction  and  Morgan  invites  Francine  to  his 
apartment  one  day.  Juliette  intercepts  the  note  and  lock- 
ing Francine  in  the  house,  goes  to  Morgan's  apartment. 

Here,  at  the  point  of  a  revolver,  Juliette  forces  Morgan 
to  write  Francine  saying  that  he  does  not  care  to  see 
her  any  more.  Morgan  leaps  at  Juliette  to  get  the  wea- 
pon and  in  the  struggle  he  is  shot.  Dying,  Morgan  writes 
a  letter  exonerating  Juliette. 

After  Francine  is  married  to  a  man  who  has  always 
loved  her,  Juliette  goes  to  France  where,  as  a  nurse  to 
the  wounded  soldiers,  she  meets  her  death. 


SELIG-WORLD  LIBRARY 

Xo  doubt  by  now  exhibitors  who  have  shown  the 
Selig  World  Library  have  discovered  its  popularity  with 
their  patrons,  and  little  need  be  said  regarding  its  merits. 

That  the  subjects  have  been  assembled  with  a  view  to 
educational  as  well  as  entertaining  qualities  is  evident. 
And  those  patrons  who  are  desirous  of  seeing. points  of 
historic  value  as  well  as  locations  and  industries  which 
they  perhaps  would  not  see  otherwise  should  find  the 
World  Library  interesting. 

In  publication  No.  8  are  found  scenes  of  historic  and 
romantic  Xew  Orleans  and  its  mint;  the  St.  Louis  Cathe- 
dral, which  was  built  in  1795  and  which  is  said  to  contain 
a  corpse  under  each  block  forming  the  ancient  cathedral; 
the  St.  Roch's  Chapel,  which  was  built  in  1871  by  Father 
Thevis;  many  interesting  facts  regarding  the  lion,  king 
of  beasts,  and  the  making  of  lumber  from  the  time  the 
huge  trees  are  chopped  until  it  comes  out  smooth,  fiat 
boards. 


24 


EXHIBITORS  HERALD 


Viola  Dana  in 

"ALADDIN'S  OTHER  LAMP" 

Metro  comedy-drama;  five  parts;  published  June  25 

As   a   whole    _  Amusing 

Story    Improbable 

Star   _  _   Good 

Support       Plenty  ■ 

Settings   Fair 

Photography     Good 

The  patrons  of  motion  picture  theaters  who  take  life 
more  seriously  and  enjoy  only  the  dramatic  in  picture 
productions  doubtless  will  proclaim  "Aladdin's  Other 
Lamp"  silly  trash.  The  story  is  utterly  improbable,  being 
based  on  the  Aladdin  stories. 

But  the  motion  picture  patron  who  goes  to  the  theater 
with  a  view  to  seeing  something  that  is  of  an  entertain- 
ing nature,  whether  it  be  probable  or  improbable,  will 
no  doubt  find  entertainment  in  the  working  out  of  the  . 
story.  And  Viola  Dana  will  be  enjoyed  by  such  audi- 
ences. 

The  supporting  cast  includes  Robert  Walker,  Augus- 
tus Phillips,  Henry  Hallam,  Ricca  Allen,  Edward  Elkus, 
Nellie  Grant  and  Louis  B.  Foley.  Directed  by  John 
Collins. 

The  story:  Through  the  purchase  of  an  Aladdin  lamp 
Patricia  Smith,  the  drudge  at  Mrs.  Duff's  boarding  house, 
is  able  to  locate  her  mother.  Mrs.  Smith  is  wealthy  and 
loses  track  of  her  daughter  through  separating  from  her 
husband.  Harry  Hardy,  who  always  had  been  Patsy's 
friend,  becomes  a  rising  lawyer,  and  prospects  for  a 
happy  future  for  Patsy  and  Harry  are  brought  about. 


Bessie  Barriscale  in 

"HATER  OF  MEN" 

Kay-Bee  Triangle  comedy-drama;  five  parts;  publishe 
July  1 

As  a  whole  Mildly  interesting 

Story   f  _  _._  Fair 

Star   _   Miscast 

Support     Good 

Settings   _  _.v  Adequate 

Photography   _    _  Clear 

C.  Gardner  Sullivan's  talc,  "Hater  of  Men"  might  mak 
good  reading  as  a  story,  but  as  a  screen  play — that's  a 
other  thing.  This  latest  Triangle  production  is  mostl 
subtitles,  with  a  few  pictures  of  Bessie  Barriscale  as 
reporter,  sitting  in  a  Japanese  tea  room,  mingling  with 
Bohemians  in  their  native  haunts — i.  e.  studios — and  pre- 
paring a  meal  for  a  "drawing  room  philosopher."  Ad- 
mirers of  the  dainty  Miss  Barriscale  will  like  the  little 
star's  work,  but  the  piece  is  devoid  of  action  and  pos^ 
sesses  very  little  plot. 

The  story:  Janice  Salisbury  is  engaged  to  a  young 
reporter,  Billy  Williams,  who  is  covering  court  news  on 
one  of  the  city  dailies.  Becoming  disgusted  with  the 
details  of  a  divorce  case,  the  story  of  which  she  is  writing 
for  her  "sob"  column,  she  breaks  her  engagement  with 
Billy  and  becomes  "a  hater  of  men"  and  a  cynic  with? 
regard  to  marriage.  She  becomes  chummy  with  a  crowd 
of  men,  who  meet  in  her  apartment,  over  the  punch  bowl, 
and  finally  finds  herself  exiled  by  her  friends.  She  is 
saved  from  herself  by  a  bachelor  known  as  "the  drawing 
room  philosopher-'  and  she  renews  her  engagement  with 
Billy. 


Kathlyn  Williams  in 

"IN  THE  AFRICAN  JUNGLE" 

Selig  drama;  two  parts;  published  July  1 

As  a  whole    Good 

Story       Jungle  life 

Star    Pleasing 

Support     Plenty 

Settings  _  Faithful 

Photography     _  Satisfying 

As  a  general  rule  an  animal  picture  means  a  picture 
that  will  please  most  audiences.  "In  the  African  Jungle" 
should  prove  a  pleasing  offering.  The  scenes  represent 
the  African  jungles,  and  the  various  wild  animals  have 
been  introduced  into  the  story  in  an  interesting  manner. 

The  production  is  a  reissue  from  the  days  when  Kath- 
lyn Williams  won  popularity  in  animal  pictures.  Outside 
the  fact  that  the  clothes  worn  by  Miss  Williams  are  out 
of  date,  there  is  little  in  the  direction  and  photography 
which  would  give  away  the  age  of  the  film. 

Miss  Williams  is  supported  by  Edwin  Wallock  and 
William  Stowell. 

The  story:  Robert  Wayne  is  lost  in  the  African 
jungle.  His  daughter  Edith  is  anxious  to  locate  him, 
and  when  she  meets  Captain  Jones,  a  hunter,  and  learns 
of  a  wild  man  who  inhabits  the  African  jungle  she  be- 
comes interested.  She  goes  into  the  jungle  accompanied 
by  Captain  Jones,  and  when  the  wild  man  sees  his  daugh- 
ter his  memory  comes  back  to  him  and  they  are  happily 
reunited. 


MAUPAIN  SUPPORTS  TAYLOR  HOLMES  IN 
ESSANAY'S  "EFFICIENCY  EDGAR'S  COURTSHIP" 

Ernest  Maupain  is  supporting  Taylor  Holmes  in  the 
filming  of  the  noted  stage  star's  first  Essanay  picture, 
"Efficiency  Edgar's  Courtship."  Maupain's  role  is  that  of 
the  irate  father  who  becomes  angry  and  breaks  up  things 
when  Edgar  attempts  to  win  his  daughter's  love  by  play- 
ing romantic  love  songs. 


"A  BIT  O'  HEAVEN" 

Frieder  Film  Corporation  comedy-drama;  five  parts;  pub- 
lished state  rights 


As  a  whole  _  Clean  entertainment 

Story   _  Pathetic 

Cast    Very  good 

Settings     _  Adequate 

Photography   _  „  _  Clear 


Kate  Douglas  Wiggins'  well  known  story  "The  Birds' 
Christmas  Carol"  has  been  made  into  an  acceptable  five- 
reel  film  by  the  Frieder  Film  Corporation,  and  is  offered 
to  exhibitors  on  the  state  rights  basis. 

It  is  a  pathetic  story,  enacted  by  juvenile  players  for 
the  most  part,  and  should  appeal  to  lovers  of  Mrs.  Wig- 
gins' books  particularly.  The  severest  censor  board  could 
not  take  exception  to  the  screen  play  and  the  touch  of 
comedy  supplied  by  the  child  actors  is  delightful.  Little 
Mary  Louise,  who  is  Carol  Bird,  portrays  the  little  in- 
valid in  a  manner  most  charming,  while  the  nine  Raggedy 
Ruggles'  antics  furnish  innumerable  funny  situations. 

The  cast  includes  Mary  Louise,  Harold  Skinner,  Ella 
Gilbert,  Madaline  Eastin,  Carl  Miller,  Mary  Talbot,  Don- 
ald YVatkins  and  nine  children.  Miss  Talbot  is  excellent 
as  Mrs.  Ruggles.  The  picture  was  directed  by  Lule  War- 
renton. 

The  story:  Carol  Bird,  the  child  of  wealthy  parents, 
is  a  confirmed  invalid.  Her  playmates  shower  her  with 
gifts  but  she  takes  most  pleasure  in  watching  the  nine 
Raggedy  Ruggles  children  play  at  their  games  under  her 
window.  As  Christmas  approaches  and  her  Uncle  Jack 
is  about  to  return  from  African  jungles,  she  plans  a  big 
Christmas  dinner,  to  which  she  invites  the  Ruggles.  Mrs. 
Ruggles  has  a  hard  time  dressing  her  offspring  and  making 
them  presentable  "in  s'ciety"  as  she  expresses  it,  but 
finally  they  appear  hatless  at  Carol's  bedside,  enjoy  the 
feast  and  go  home  laden  down  with  holiday  gifts.  Carol 
whispers  in  her  mother's  ear  as  the  children  depart:  " 
do  think  we  have  kept  Christ's  birthday  this  time  as  He 
wanted  it  done." 


EXHIBITORS  HERALD 


25 


Kathlyn  Williams  in 

"BIG  TIMBER" 

lorosco-Faramount  drama;  five  parts;  published  July  5 


As  2  whole-. 

Story   

Star  

Support 
Settings 


.-Entertaining 

 Enjoyable 

 Pleasing 

 Ample 

—-Interesting 
  Good 


Photography  

"Big  Timber"  is  an  interesting  story,  laid  in  the  timber 
egions.  Kathlyn  Williams  does  some  good  work,  as 
oes  Wallace  Reid,  and  no  doubt  this  will  prove  a  pop- 
lar offering. 

Many  phases  of  work  in  the  timber  regions  are 
,-rought  into  the  story  in  an  entertaining  manner,  a  forest 
re  has  been  well  handled,  and  the  typical  and  beautiful 
ettings  should  prove  a  delight  to  spectators.  Exhibitors 
vill  undoubtedly  find  this  a  successful  offering. 

Miss  Williams  as  Stella  Benton  and  Wallace  Reid  as 
ack  Fyfe  make  an  excellent  team.  They  are  supported 
y  Joe  King  as  Walter  Monahan,  Alfred  Paget  as  Charlie 
ienton,  Stella's  brother,  and  Helen  Grey  as  Linda  Abbey. 

The  story;  The  death  of  their  father  leaves  Stella 
Benton  without  a  home  and  she  goes  to  the  timber  re- 
"iOns  to  live  with  her  brother.  The  roughness  of  her 
urroundings  proves  a  burden  to  Stella,  and  when  Jack 
yfe,  who  loves  Stella,  asks  her  to  marry  him,  Stella 
ccepts,  although  she  does  not  love  Jack. 

Jack  tries  to  win  Stella's  love,  but  without  avail, 
inally  Stella  goes  to  the  city  and  tries  to  forget  her 
nhappy  married  life.  She  becomes  infatuated  with 
Walter  Monahan,  but  when  she  sees  him  at  a  cafe  with 
nother  woman  she  realizes  his  fickleness,  and  then  love 
or  Jack^^nes  to  the  surface.  She  returns  to  the  >imber 
egions^where  she  is  happily  received  by  her  husban 


Shirley  Mason  in 

"LIGHT  IN  DARKNESS" 

Edison-K-E-S-E  drama;  five  parts;  published  July  9 


As  a  whole  

Story   

Star  

Support  

Settings 


..Well  directed 
...Entertaining 

 —Pleasing 

 Good 

 Appropriate 

 Excellent 


Photography    

"Light  in  Darkness"  is  an  excellent  production,  and 
ifrom  every  standpoint  offers  splendid  entertainment. 
[  This  production  has  been  made  by  people  who  know 
how  to  make  pictures  is  the  feeling  one  experiences  in 
'viewing  "Light  in  Darkness."  The  photography  and  tint- 
ing are  of  the  masterful  Edison  brand,  and  exhibitors 
should  really  find  this  a  strong  subject. 

Shirley  Mason  and  her  charm  predominate  the  pic- 
ture. Good  support  is  afforded  Miss  Mason  by  Frank 
!  Morgan,  William  Tooker,  J.  Frank  Glendon,  George 
Tremble,  Bigelow  Cooper  and  William  Wadsworth. 

The  story:  On  their  way  to  the  state  penitentiary 
Hilary  Kenyon  and  Ramsay  Latham  first  meet,  and  there 
is  mutual  attraction.  Their  sentence  is  for  ten  years, 
but  both  are  paroled  after  serving  five  years.  After  their 
parole  they  meet,  and  because  Hilary  has  no  friends  Ram- 
say marries  her.  "Gentleman  Harry,"  who  was  Ramsay's 
partner,  learns  of  his  marriage,  and  since  it  is  against 
the  rules  for  paroled  prisoners  to  marry  until  after  the 
expiration  of  their  term,  Harry  endeavors  to  extort  black- 
mail from  Ramsay.  However,  Ramsay  refuses  to  pay 
him,  and  Harry  reports  Ramsay's  marriage  to  the  parole 
board. 

Sheriff  Milligan,  who  has  become  a  friend  of  Ramsay, 
goes  to  the  governor  to  plead  for  his  cause,  and  after 
much  persuasion  the  governor  strikes  out  the  clause 
which  says  that  the  marriage  of  paroled  prisoners  is  ille- 
gal until  the  expiration  of  their  terms. 


Harry  Carter,  Emory  Johnson  and  Priscilla  Dean  in 

''THE  GRAY  GHOST" 

Universal  serial;  fifteen  parts;  two  reels  published  each 
week 

As  a  whole  .  Exciting 

Story   

Stars  

Support 


-Fast  moving 

 Well  cast 

  Good 

.  Appropriate 
 Clear 


Settings   

Photography 

What  will  undoubtedly  develop  into  a  thrilling  and 
exciting,  as  well  as  a  deeply  interesting  serial,  is  "The 
Gray  Ghost,"  produced  by  the  Universal  Film  Manufac- 
turing Company  in  fifteen  chapters. 

The  story  is  adapted  from  "Loot,"  which  ran  serially 
in  the  Saturday  Evening  Post.  The  main  action  centers 
around  a  master-mind  crook,  known  as  the  Gray  Ghost. 
Once  he  gets  a  man  in  his  power  it  is  useless  for  the  man 
to  make  a  getaway. 

The  first  three  chapters  have  been  handled  in  a  fine 
manner.  There  is  enough  excitement  provided  in  the 
ending  of  each  chapter  to  make  the  spectator  desire  to 
see  the  next 

In  addition  to  an  interesting  story,  with  each  chapter 
having  an  ending  that  should  bring  patrons  back,  the  pic- 
ture has  a  large  and  strong  supporting  cast.  Harry  Car- 
ter, Emory  Johnson  and  Priscilla  Dean  play  important 
roles.  Others  appearing  are  Eddie  Polo,  J.  Foster  Mor- 
ris, Lou  Short,  John  Cook,  T.  D.  Crittendon,  Gertrude 
Astor,  Dick  La  Reno  and  Wilton  Taylor.  The  scenario 
and  direction  are  the  works  of  Stuart  Paton. 

The  story  of  the  first  three  chapters  deals  with  the 
workings  of  the  Gray  Ghost  to  secure  a  two  million  dol- 
lar check  in  the  possession  of  Wade  Hildreth  of  London. 
Hildreth  has  been  sent  to  New  York  to  purchase  a  two 
million  dollar  necklace.  It  is  the  intention  of  the  Gray 
Ghost  to  also  secure  possession  of  the  necklace. 

Hirelings  of  the  Gray  Ghost,  representing  themselves 
as  employees  of  Arabin,  the  jeweler,  meet  Hildreth  at 
the  dock  and  secure  rooms  for  him  at  the  hotel.  Hil- 
reth  foils  them  first  by  refusing  to  ride  in  their  machine 
a^d  second  by  taking  a  different  suite. 

he  Gray  Ghost  then  plans  that  his  men  get  Hildreth 
at  fbe  theater,  but  through  the  efforts  of  Morn  Light, 
the  musical  comedy  star,  their  plans  are  again  foiled. 

Tne  close  of  the  third  chapter  finds  Hildreth  in 
Bishop's  restaurant  with  instructions  from  Morn  Light 
pot  to  return  to  his  hotel,  and  the  Gray  Ghost  issuing  in- 
structions to  his  hirelings  to  "get"  Hildreth. 


"OUR  NAVY" 

Zenith  Motion  Picture  Company  patriotic  feature:  one  reel 

Jack  Harlow  who  had  charge  of  the  camera  corps 
which  filmed  the  activities  of  the  sailor  boys  in  the  em- 
bryo at  the  Lake  Bluff  (111.)  Xaval  Training  Station  is  to 
be  commended  for  chronicling  in  film  form  the  interesting 
high  lights  of  the  work  of  preparing  the  young  men  to 
take  up  their  duties  aboard  the  great,  gray  man-o'-wars. 

Captain  Moffett,  straight  in  stature,  grim-visaged,  stern, 
but  patient  appearing,  is  brought  before  the  audiences 
at  the  Castle  Theater,  Chicago,  where  the  picture  is 
being  shown  this  week.  The  flower  of  American  youth, 
first  as  civilians  is  shown,  and  later  in  their  uniforms. 
Drill  on  the  parade  ground,  later  in  the  boats,  and  a  sham 
battle  are  the  phases  of  welding  the  youth  into  full-fledged 
sailormen  which  have  been  gleaned  by  the  camera. 

The  picture  is  timely,  exceedingly  interesting  and  the 
technical  points  which  help  an  audience  to  appreciate  a 
picture  have  been  carefully  attended  to.  The  photography 
is  clear,  while  the  subtitles  are  well  written. 

This  short  subject  should  be  welcomed  by  any  ex- 
hibitor. It  will  afford  diversion  from  heavy  drama,  and 
besides  being  educational,  should  entertain  and  even  en- 
thuse any  typically  American  audience. 


26 


EXHIBITORS  HERALD 


Marion  Swayne  in 

"THE  ROAD  BETWEEN" 

Erbograph-Art  Dramas  comedy-drama;  five  parts;  pub- 
lished June  25 

As  a  whole   Fair 

Story  _  _   Old- 
Star       Good 

Support      Fair 

Settings   _  Suitable 

Photography        Clear 

"The  Road  Between,"  smacks  of  the  melodramatic, 
where  the  villian  tries  to  get  the  beautiful  maiden  to  sign 
away  her  rights  to  a  tract  of  land  which  contains  valuable 
coal  deposits.  There  are  a  few  clever  subtitles  and  some 
very  pretty  little  scenes,  but  the  picture  fails'  to  hold  the 
attention  and  falls  far  below  the  standard  of  the  present 
day  requirements.  Miss  Swayne's  handling  of  the  part 
of  Polly  is  the  only  redeeming  feature. 

Others  in  the  cast  are:  Bradley  Barker,  Armand  Cor- 
tes, Gladys  Fairbanks,  Frank  Andrews  and  Kirk  Brown. 
The  picture  was  produced  by  Joseph  Levering. 

The  story:  Polly's  father  becomes  very  rich  through 
an  important  scientific  discovery,  and  her  -step-mother 
who  longs  for  society  persuades  him  to  give  up  the  farm 
and  go  to  live  in  the  city.  Polly's  father  deeds  to  her  a 
tract  of  land  on  which  to  pasture  her  pet  calf. 

In  the  city  they  meet  a  group  of  social  parasites  who 
succeed  in  getting  all  the  father's  money.  He  then  signs 
over  to  them  all  the  land  he  owns.  But  they  discover  that 
the  deed  to  the  tract  of  land  they  want  most,  is  not  among 
the  other  deeds,  and  they  ask  Abbott  about  it.  He  tells 
them  that  the  land  belongs  to  his  daughter.  Polly  over- 
hears the  conversation  and  decides  for  the  sake  of  her 
father  to  sign  her  portion  of  the  land  over  to  the  para- 
sites. She  receives  a  letter  from  Davey,  her  sweetheart 
back  at  the  farm,  telling  her  that  her  land  is  rich  with 
coal.  « 

The  men  have  arrived  to  await  her  signature  to  the 
deed  at  the  time  that  Polly  receives  the  letter  from 
Davey.  She  refuses  to  sign  the  deed*  and  shows  her 
father  the  letter.  He  orders  the  men  out  of  the  house, 
and  then  takes  his  daughter  in  his  arms.  Later,  back  at 
the  farm,  she  meets  Davey  and  they  wed. 


her  brother.    Leberge  tells  her  that  Cort  Dorian  killei 
him,  and  Barbara  follows  Cort  to  his  cabin  and  deman 
that  he  fight  a  duel  with  her  to  avenge  the  death 
Jimmy.    Cort  is  shot  in  the  arm.    Jimmy's  timely  retu 
straightens  matters  out,  and  Barbara,  having  fallen  in  lo 
with  Cort,  nurses  Cort  back  to  health. 


Myrtle  Gonzalez  in 

"THE  GREATER  LAW" 

Bluebird  drama;  five  parts;  published  July  16 

As  a  whole    Well  handled 

Story   „  _   Gripping 

Star     _  Charming 

Support     _  Very  good 

Settings   _    _  Adequate 

Photography     _  Clear 

Replete  with  beautiful  snow  scenes,  this  story  of  the 
North  country  moves  along  swiftly,  one  climax  follow- 
ing another,  forming  a  gripping,  interesting  story. 

The  clever  star  wins  the  sympathy  of  her  audience 
from  the  start,  and  the  star  cast  supporting  Miss  Gon- 
zalez embraces  such  well-known  names  as  Gretchen  Led- 
erer,  Lawrence  Peyton,  G.  M.  Rickerts,  George  Hernan- 
dez, Jack  Curtis,  Jean  Hersholt  and  Maud  Emory.  It  is 
a  beautiful  production,  well  acted  and  carefully  directed. 

The  story:  Barbara  Henderson,  upon  the  death  of 
her  mother,  finds  it  difficult  to  control  her  young,  wild 
brother  Jimmy,  and  when  he  decides  to  go  to  the  Klon- 
dike to  seek  his  fortune  she  gives  him  her  last  cent.  Fall- 
ing in  with  a  tough  gang,  he  loses  his  money,  becomes 
involved  in  a  fight  and  is  shot  by  Leberge,  who  is  in 
love  with  "Seattle  Sue,"  when  the  latter  tries  to  shield 
Jimmy.  Not  hearing  from  her  brother,  Barbara  goes  to 
the  northern  camp  to  find  him.  Tully  Winkle  and  Cort 
Dorian,  two  prospectors  who  have  struck  it  rich,  turn 
their  cabin  over  to  the  girl,  and  she  becomes  acquainted 
with  Leberge  to  find  out,  if  possible,  what  has  become  of 


Fannie  Ward  in 

"HER  STRANGE  WEDDING" 

Lasky-Paramount  drama;  five  parts;  published  June 

As  a  whole    Average 

Story   _    _...Fair 

Star    _  -...Likeable 

Support  ,.  _     Sufficient 

Settings       Suitable 

Photography    Good 

Where  Fannie  Ward  is  a  favorite  "Her  Strange  Wed- 
ding" will  no  doubt  receive  a  warm  welcome,  since  it  is 
practically  all  Fannie  Ward.  However,  the  story  is  weak 
and  at  times  drags,  until  the  last  five  hundred  feet  when,' 
some  action  is  injected  into  the  picture. 

The  story  tells  of  two  young  men  who  love  the  same 
woman.  One  brother  is  an  honest  young  man  while 
the  younger  brother  is  fleeing  the  law.  The  younger 
brother  wins  the  girl  and  when  he  sees  his  brother  talk- 
ing to  his  wife,  they  fight,  the  older  brother  winning  out 

Jack  Dean,  Tom  Forman  and  Billy  Elmer  support  Miss 
Ward.  Charles  Maigne  wrote  the  scenario  and  George 
Melford  directed  it. 

The  story:  Dr.  Max  Brownell  loves  Coralie  Grayson, 
but  when  Coralie  meets  Lee,  the  doctor's  brother,  it  is 
a  case  of  love  at  first  sight  and  a  short  time  after  they 
are  married. 

Lee  has  taken  money  from  his  former  employer  and 
is  fleeing  the  law.  For  the  honeymoon  the  young  people 
go  to  Honolulu.  Max,  disappointed  over  the  turn  of 
affairs,  also  goes  to  Honolulu  to  be  alone.  He  meets 
Lee  and  Coralie  on  the  steamer  and  Lee  becomes  jeal- 
ous of  Max. 

Lee  is  the  victim  of  a  weak  heart  and  in  one  of  his 
moments  of  rage  at  Max  he  becomes  ill.  They  arrive 
at  Honolulu  and  while  convalescing  Lee  notices  the  at- 
tention Max  pays  Coralie  and  decides  to  shoot  him.  On 
the  beach  the  two  brothers  engage  in  a  fight  and  Max 
is  victorious.  Coralie  realizes  her  mistake  and  also  real- 
izes that  she  has  always  loved  Max. 


"A  RAG  BABY" 

Selig-K-E-S-E  comedy;  two  parts;  published  July  9 

The  third  of  the  Hoyt  comedies  for  publication  on  the 
K-E-S-E  program  is  entitled  "A  Rag  Baby."  There  are 
many  humorous  situations  in  this  comedy,  and  no  doubt 
patrons  of  picture  theaters  will  find  this  film  a  very  en 
tertaining  subject. 

The  kidnaping  of  a  baby,  the  humorous  operation  o! 
a  drug  store  by  a  man  who  does  not  know  one  chemica 
from  another,  and  the  throwing  of  a  bomb  by  blackhand 
ers  are  among  the  thrilling  and  humorous  episodes  in  thf 
picture. 

In  the  cast  are  William  Fables,  James  Harries,  Edwarc 
Allen,  Amy  Dennis,  Tony  West  and  Jim  West. 

The  story:  Tony  Gay  goes  to  visit  his  sister  and  find 
her  husband  fleeing  with  the  baby.  The  sister  tells  Ton] 
that  hubby  is  leaving  because  she  upbraided  him  for  kiss 
ing  the  cook.    Tony  decides  to  find  the  baby. 

He  purchases  a  drug  store,  and  although  he  know 
nothing  about  it,  he  manages  to  keep  it  open  until  black 
banders  explode  a  bomb  in  it.  Tony  is  sent  sailing  in  th 
air  and  lands  in  the  sleeping-room  of  a  girls'  boardini 
school,  where  general  confusion  reigns. 

Hubby  has  taken  baby  to  the  boarding  school,  an' 
just  as  Tony  is  to  leave  with  it  hubby  and  wifey  returr 
They  are  reconciled  and  leave  with  the  baby,  forgettin; 
all  about  Tony. 


i 


EXHIBITORS  HERALD 


27 


MO-TOY   COMEDIES    SEEN    AS    SUMMER  PROGRAM  AID 

Films  Have  Wide  Appeal  to  All  Classes,  Givirg 
Novel  and  Clean  Entertainment,  Says  H.  C. 
Allen,   Peter   Pan   Film   Corporation  President 


Keenness  of  perception,  sound  judgment  and  unbound- 
er.thusiasm  are  the  characteristics  that  make  for  suc- 
s  in  any  field  of  endeavor  and  these  qualities  are 
itoirized  in  H.  C.  Allen,  president  of  the  Peter  Pan 
m  Corporation. 
I  In  expressing  his  opinion  upon  the  industry  in  general 
I'd  the  .Mo-Toy  Comedies,  he  said:    "All  that  has  been 
Bpomplished  in  the  'movies'  dwarfs  before  the  tremen- 
Bus  future  that  lies  in  proper  film  interpretation  of  the 
■brk  of  masters  in  thought  and  literature.     Not  'high 
ow'  stuff,  which  has  only  an  academic  appeal  to  the 
at,  but  the  great  big  human  appeal  expressed,  if  I  may 
in  a  phrase,  in  the  'mental  vernacular  of  the  people.' 

Cites  Beban  Film  as  Example 
"The  productions  of  George  Beban,  for -instance,  are 
lightful  portrayals  of  life:  there  is  nothing  trashy  about 
em  and  they  represent  a  type  of  picture  we  want  more 
.    Humanity,  like  individuals,  is  interested  in  itself;  the 
ry  fact  that  one  half  of  the  world  does  not  know  how 
e  other  half  lives  creates  a  lively  interest  in  any  ac- 
irate,  artistic  portrayal  of  life  with  which  one  half  of 
;  is  not  familiar." 
"But  does  the  opinion  you  express  find  amplification 
Mo-Toy  Comedies  to  which  you  are  just  now  giving 
our  attention? 

"Mo-Toy  Comedies,  of  course,  are  in  harmony  with 
le  opinion  I  have  expressed  insomuch  as  they  are  per- 
;ctly  wholesome,  but  on  other  grounds  they  have  a 
'ide-open  appeal  to  all  classes  of  people.  Remember, 
he  child  is  the  father  of  the  man'  and  any  man  or  woman 
/ho  has  lost  interest  in  children  or  has  lost  contact  with 
he  delightful  other  world  in  which  the  child  mind  lives, 
s  lost — almost  hopelessly  lost. 

Appeal  in  Mo-Toy  Comedies 
"Mo-Toy  Comedies  appeal  to  all  right  thinking  people 
nd  draw  desirable  audiences:  they  have  a  universal  appeal 
>y  virtue  of  their  fascinating  interest  and  the  ingenuity 
>f  their  production.    It  pays  a  compliment  to  an  audience 
o  assume  that  they  have  a  lively  interest  in  things  that 
lertain  to  child  life.    Only  recently  an  experience  in  a 
.veil  known  suburban  theater  proved  this.    At  an  after- 
loon  show,  fostered  by  the  women  of  the  community, 
1  :he  exhibitor,  cither  through  an  error  of  judgment  or 
3ad  taste,  put  on  a  reel  that  soon  developed  a  dance  hall 
scene  with  a  barroom  and  all  its  activities.    Some  of  the 
ladies  in  the  audience  began  at  once  to  gather  their  chil- 
dren preparatory  to  an  immediate  departure.    The  picture 
was  snapped  off  instantly  and  a  M0-T03'  comedy  was 
put  on;  the  delights  of  the  audience  both  adult  and  juven- 
ile was  audibly  expressed  in  no  unmistakable  manner. 
Zoological  Series  an  Example 
"The  success  that  attended  the  Zoological  series  of 
Ditmar  further  instances  a  point  of  popular  appeal  along 
right  lines. 

"Then  the  reception  that  already  has  attended  Mo- 
Toy  Comedies  inspires  you  to  further  adventures  along 
this  line. 

"Without  a  shadow  of  doubt,  the  success  of  Mo-Toy 
Comedies  lies  in  the  fact  that  they  get  quite  away  from 
similarity  to  anything  else  in  the  motion  picture  field. 
The  dolls  are  well  selected;  animation  is  carefully  done 
and  the  pictures  are  not  long  enough  to  tire.  They  are 
refreshing. 

"And  this  is  a  matter  that  exhibitors  should  bear  care- 


fully in  mind  with  the  approach  of  the  hot  summer 
months.  They  will  be  well  advised  to  go  more  into  the 
open  market  and  avoid  booking  long  features  at  high 
prices.  Good  class  stuff  with  a  wide  appeal  and  not  long, 
drawn  out,  will  keep  the  theaters  well  filled  in  the  hottest 
weather.  Fans  are  too  occupied  with  the  problems  of 
their  own  fatigue  and  inconvenience  from  the  heat  to  add 
the  complicated  problems  of  certain  feature  films  to  their 
own  troubles. 

Mothers  Approve  Comedies 

"The  key  to  the  summer  situation  is  the  ability  of  the 
exhibitor  to  interest,  to  amuse  and  to  elevate  without 
labored  or  palpable  effort. 

"For  an  absolutely  impartial  opinion  of  the  value  of 
our  work  witness  the  enthusiasm  and  delight  of  the 
National  Congress  of  Mothers'  and  the  Parent-Teacher 
Associations  in  Chicago,  before  whom  Mo-Toy  Comedies 
have  been  shown.  This  is  a  gratifying  endorsement  of 
the  pulling  power  and  desirability  of  the  series." 


GEORGE  FAWCETT  STARS  IN  NEW 

SELIG  FILM  FROM  "CALEB  CONOVER," 

TALE  BY  ALBERT  PAYSON  TERHUNE 


George  Fawcett,  the  stage  and  screen  star,  perhaps  does 
his  finest  motion  picture  acting  in  the  forthcoming  Selig 
drama  founded  on  the  book  and  play,  "Caleb  Conover," 
written  by  Albert  Payson  Tcrhune.  The  story  was  pro- 
duced in  motion  pictures  by  Colin  Campbell  from  the 
scenario  by  Gilson  Willets. 

In  the  drama  Mr.  Fawcett  has  many  opportunities  for 
artistic  character  delineation  and  it  is  said  he  takes  full 
advantage  of  them  all.  In  the  beginning  he  is  seen  as  a 
section  boss  on  a  railroad.  Later  he  becomes  the  leader 
in  his  ward.  How  Caleb  earns  his  first  million  dollars 
and  how  he  wins  a  bride  are  also  presented  in  an  interest- 
ing manner.  Then  there  comes  a  time  when  the  master- 
ful boss  can  no  longer  govern  events.  His  slogan,  "What 
I  want  I  take,"  proves  misguided.  His  son,  his  daughter, 
the  woman  he  trusted,  all  prove  disappointments,  and 
he  meets  a  tragic  end. 

Those  who  have  seen  preliminary  showings  of  the 
drama  pronounce  it  excellent.  There  is  said  to  be  a  very 
capable  cast  in  the  support  of  Mr.  Fawcett,  including 
Thomas  Santschi,  Fritzi  Brunette,  Frank  Clark,  Eugenie 
Besserer  and  others.  The  scenic  effects  are  also  declared 
to  be  out  of  the  ordinary,  particularly  the  scenes  in  the 
Caleb  Conover  home,  which,  it  is  stated,  are  unsurpassed 
for  costliness,  beauty  and  depth.  A  number  of  unusual 
lighting  effects  are  also  introduced  during  the  course  of 
the  action. 

Mr.  Fawcett  won  success  both  in  Europe  and  America 
in  the  character  part  of  Caleb  Conover,  which  was  very 
popular  on  the  stage. 


"JOHN  ERMINE  OF  YELLOWSTONE,"  WITH 

FRANCIS  FORD,  IS  NEW  UNIVERSAL  FILM 


Francis  Ford  has  secured  thrilling  battle  scenes  for 
the  Universal  eight-reel  special  feature  "John  Ermine  of 
Yellowstone,"  a  screen  adaptation  of  the  novel  by  Louis 
Evan  Shipman.  Mr.  Ford  plays  the  leading  role  in  the 
picture,  supported  by  Mae  Gaston  and  Duke  Worne. 


28 


EXHIBITORS  HERALD 


"MARY  MORELAND,"  ADAPTED  FROM  NOVEL, 
STARRING  MARJORIE  RAMBEAU,  LEADS 

MUTUAL  PROGRAM  FOR  JULY  9  WEEK 


"Mary  Moreland,"  a  picture  dramatization  of  Marie 
Van  Vorst's  popular  novel  with  Marjorie  Rambeau  in  the 
title  role,  leads  Mutual's  schedule  for  the  week  of  July  9. 

"Mary  Moreland"  is  the  sixth  of  Miss  Rambeau's  pro- 
ductions for  Mutual.  This  film  follows  "The  Dazzling 
Miss  Davison,"  "The  Mirror,"  "The  Debt,"  "Motherhood" 
and  "The  Greater  Woman,"  a  series  in  which  exhibitors 
have  found  box  office  value. 

"Mary  Moreland"  is  the  story  of  a  very  ordinary  girl 
from  a  very  ordinary  suburban  home  who,  in  her  career 
as  a  stenographer,  became  a  most  extraordinary  young 
woman.  She  won  the  love  of  a  rich  man.  How  she 
resists  the  temptation  of  love  and  wins  is  the  story  the 
picture  tells. 

Marjorie  Rambeau  is  well  cast  in  "Mary  Moreland." 
The  character  provides  wide  opportunity  for  the  display 
of  her  emotional  talent.  The  supporting  cast  includes 
Robert  Elliott,  who  has  played  opposite  Miss  Rambeau  in 
her  Powell-Mutual  productions  and  who  formerly  sup- 
ported Margaret  Illington,  Gene  LaMoth,  Augusta  Bur- 
mester,  Fraser  Tarbutt  and  Edna  M.  Holland.  The  pic- 
ture was  produced  under  the  direction  of  Frank  Powell 
at  the  studios  of  the  Frank  Powell  Producing  Corporation, 
College  Point,  L.  I. 

Fourteenth  of  "Rail  Raiders" 

"The  Trap"  is  the  title  of  the  fourteenth  installment  of 
"The  Railroad  Raiders,"  Mutual-Signal  Photonovel,  for 
July  9.  Helen  Holmes,  playing  the  leading  role,  makes 
a  daring  leap  from  a  moving  train,  crossing  a  viaduct, 
into  a  river  and  rescues  the  hero.  Miss  Holmes'  exploits 
in  the  "The  Railroad  Raiders"  have  been  the  most  sen- 
sational of  her  screen  career. 

George  Ovey's  Horsley-Mutual  one-reel  comedy, 
"Jerry  at  the  Waldorf,"  is  scheduled  for  publication  July 
12.  Jerry  beats  his  board  bill,  and  gets  into  a  fashionable 
hotel,  where  his  experiences  in  hunting  a  bathroom  create 
wild  commotion  and  eventually  land  Jerry  in  jail. 

Hawaiian  atmosphere  has  been  introduced  into  the 
La  Salle  comedy,  "When  Lulu  Danced  the  Hula,"  on  the 
Mutual  schedule  for  July  10.  Grass  begirdled  Hawaiian 
girls  take  a  conspicuous  part  in  this  film. 

Mutual  Tours,  issued  July  10,  show  Havana,  capital 
of  Cuba,  Aigues-Mortes,  a  city  o"f  the  Crusade,  and  picture 
a  trip  up  the  Nile.  Reel  Life,  the  one-reel  magazine, 
for  July  12,  contains  the  following  subjects:.  "A  Sub- 
marine of  the  Past,"  "A  Square  Deal  for  the  Baby," 
"Whale  Meat,"  "Camp  Fire  Signal  Girls,"  "A  Hasty  Pud- 
ding," "Professional  Etiquette"  and  animated  drawings 
from  Life.  The  Mutual  Weekly  for  July  11,  carries  the 
latest  news  of  the  world. 


"STRICTLY  BUSINESS,"  FROM  O.  HENRY 

TALE,  OFFERED  EXHIBITORS  BY  GENERAL 


All  the  subtle  humor  of  which  O.  Henry  could  boast 
is  centered  in  the  latest  of  his  stories  to  be  issued  through 
General  Film  in  its  series  of  twenty  two-reel  Broadway 
Star  Features  by  this  noted  author.  In  "Strictly  Business" 
the  platonic  relations  of  a  pair  of  vaudeville  artists,  who 
travel  together  in  a  successful  sketch,  but  who  appear 
off  stage  on  purely  formal  terms,  is  made  the  background 
for  a  dramatic  climax,  followed  by  a  comedy  anti-climax 
which  O.  Henry  uses  with  effect  in  his  short  stories. 

Alice  Rodier,  who  plays  the  girl  in  "No  Story,"  an- 
other recent  O.  Henry  success,  is  seen  as  the  vaudeville 
actress.  J.  Frank  Glendon  reappears  in  this  Broadway 
Star  Feature  after  his  former  work  in  "The  Marionettes," 
"Friends  in  San  Rosario,"  etc. 


ALLEN  HOLUBAR  AND  LOUISE  LOVELY 

STAR  IN  "THE  REED  CASE"  LEADING 

UNIVERSAL  PROGRAM  FOR  JULY  9 


The  Universal  Film  Manufacturing  Company  presents 
a  well  balanced  program  suitably  interspersed  with  conn 
edy,  for  the  week  of  July  9.  The  Butterfly  feature,  "The 
Reed  Case,"  stands  by  itself  as  the  big  feature.  Severan 
exchanges  consider  these  Butterflies  of  such  value,  that 
they  have  asked  the  home  office  to  take  them  off  the 
program  and  issue  them  as  special  attractions. 

"The  Reed  Case"  was  written  and  directed  by  Allen 
Holubar,  who  stars  in  it  with  Louise  Lovely.  The  fivei 
reels  have  a  big  appeal,  it  is  announced.  The  plot  threads 
entwine  a  cleancut  ambitious  young  detective  and  a 
society  girl  and  unravel  to  a  happy  ending. 

Comedy  Scheduled  July  9 

On  the  regular  program  all  types  of  motion  picture 
stories  are  presented  by  well  chosen  casts.  The  offering 
for  Monday,  July  9,  is  a  Nestor  comedy  "Minding  the 
Baby."  Eddie  Lyons  plays  Mr.  Youngwed.  Edith  Rob- 
erts is  Mrs.  Youngwed,  while  Lee  Moran  as  that  auto- 
crat of  flatdom,  the  janitor,  adds  a  good  touch. 

The  feature  for  Tuesday,  July  10,  is  a  Gold  Seal  three- 
reel  drama  "A  Limb  of  Satan."  It  stars  Ruth  Stonehouse, 
who  produced  it,  in  the  sympathetic  role  of  a  mischievous 
orphan.  In  support  are  Jack  Dill,  Chester  Bennett  and 
Mrs.  Witting.  "The  Paper  Hanger's  Revenge,"  a  Victor 
film  featuring  Eileen  Sedgwick,  will  appear  the  same  day. 

For  Wednesday,  July  11,  an  L-Ko  two-reel  comedy 
entitled  "Hearts  and  Flour"  will  be  issued.  Also  on  this 
day  appears  the  regular  issue  of  the  Universal  Animated 
Weekly,  showing  news  events. 

War  Drama  for  July  12 

A  Rex  feature  "Three  Women  of  France,"  a  two-reel 
war  drama,  is  scheduled  for  July  12.  The  cast  includes 
Jack  Mulhall,  Irene  Hunt,  Adelaide  Woods,  Daniel  Leigh- 
ton,  Dick  Ryan  and  Virginia  Lee.  On  the  same  day  will 
appear  a  Victor  brand  comedy  "Meet  My  Wife,"  featur- 
ing Neal  Hart  and  Mignon  Anderson. 

The  weekly  issue  of  the  Universal  Screen  Magazine, 
with  instructive  and  interesting  pictures,  appears  July  13. 
The  same  day  a  two-reel  Victor  comedy  "Kicked  Out," 
will  be  issued.  Carter  De  Haven  is  starred.  He  also  pro- 
duced the  picture.  Others  in  the  cast  are  Marcia  Moore. 
Ed.  Clark,  Dan  Duffy  and  Marguerite  Whistler. 

The  Bison  feature,  a  two-reel  Western  drama  en- 
titled "Double  Suspicion,"  appears  Saturday,  July  14.  This 
features  Neal  Hart,  Janet  Eastman  and  George  Bcrrill; 
with  Joe  Rickson  and  the  Universal  cowboys.  Universal 
Current  Events  and  a  Joker  comedy  "Kitchenalla,"  fea-j 
taring  Gale  Henry  and  Milton  Sims  appear  Saturday  also  j 

The  chief  offering  Sunday,  July  15,  is  an  Imp  drama! 
"Hatton  of  Headquarters."  Lee  Hill  and  Charles  HillJ 
Mailes  appear  in  the  leading  roles.  Also  a  Powers  com- 
edy cartoon  "Monkey  Love,"  and  on  the  same  reel  is  D 
Dorsey  Educational,  "In  the  Rocks  of  India."  A  West- 
ern drama  of  the  Big  U  brand  "The  Punishment,"  featur 
ing  Robert  Leonard,  will  appear  Sunday. 

During  the  week  the  third   episode   of  "The  Grajj 
Ghost"  entitled  "The  Warning,"  the  serial  adapted  fron 
the  Saturday  Evening  Post  story  "Loot,"  will  be  pub 
lished. 


MARY  MILES  MINTER  FINISHES  WOODS 

SCENES  IN  "MELISSA  OF  THE  HILLS' 


Mary  Miles  Minter  and  company  have  returned  to  th< 
American  studios  after  a  fortnight  among  the  "big  red 
woods"  near  Santa  Cruz,  filming  scenes  for  the  forthcom 
ing  feature,  "Melissa  of  the  Hills." 


EXHIBITORS  HERALD 


29 


TRIANGLE.  ISSUES  POLICY  STATEMENT  TO  EXHIBITORS 


Will  Issue  Two  Films  Each  WeeK,  with  Noted 
Stars;  Intensive  Co-operation  in  Service  and 
Advertising  to  Be  Rendered  Theater  Owner 

1=  

I  The  following  statement  was  issued  from  the  offices 
^the  Triangle  Distributing  Corporation,  Thursday,  June 
to  all  exhibitors: 

During  the  past  few  weeks  there  have  been  carried  in 
p  trade  papers  and  motion  picture  journals  many  rumors 
out  the  future  of  Triangle.     At  first  we  felt  that  it 
)uld  be  best  not  to  comment  on  these  one  way  or  the 
er,  but  after  due  consideration  we  feel  that  the  exhib- 
ors  are  entitled  to  know  the  true  status  of  conditions. 
For  this  reason  we  take  great  pleasure  in  announcing 
every  exhibitor  that  the  future  of  Triangle  was  never 
re  assured  than  it  is  at  present.    A  complete  reorgani- 
tion  and  consolidation  of  the  producing  plants  has  made 
possible  to  bring  the  production  of  a  picture  down  to  a 
ientific  business  basis.    All  v/aste  is  eliminated,  making 
possible  to  spend  a  specified  amount  of  money  for  each 
cture,  wherein  the  entire  value  goes  into  the  production 
the  picture  itself,  a  plan  that  has  heretofore  not  been 
llowed. 

System  of  Direction  and  Criticism 

The  direction  of  all  Triangle  productions  will  be  in  the 
nds  of  the  best  directors  that  can  possibly  be  secured— 
e  plan  of  organization  making  it  possible  for  there  di- 
etary to  work  almost  as  one  on  the  production  of  any 
cture.  In  this  way  full  advantage  is  given  to  the  ex- 
,bitor  of  every  dollar  spent  upon  each  production. 

After  productions  have  been  made  by  the  Triangle 
ilm  Company  they  will  all  undergo  the  most  rigid  criti- 
isms  by  people  capable  of  passing  on  the  merits  of  a  pro- 
uction,  and  when  any  picture  falls  below  the  Triangle 
tandard  it  will  not  be  released  on  the  Triangle  program, 
ut  another  will  be  substituted  in  its  place,  assuring  you 
nd  every  exhibitor  of  a  consistent  program  of  the  high- 
st  quality  at  all  times. 

Star,  Production,  Service 
Our  policy  of  two  productions  per  week  makes  it  pos- 
ible  for  us  to  render  the  most  efficient  service  of  any 
■rganization  releasing  pictures.  There  will  be  stars  on 
he  future  Triangle  productions,  such  as  have  been  on 
Triangle  productions  in  the  past,  but  it  will  be  the  intent 
)f  the  Triangle  Company  to  help  the  exhibitor  advertise 
Triangle  pictures  and  Triangle  service  at  the  same  time 
hat  he  is  advertising  such  stars.  In  other  words,  we  want 
o  make  each  picture  of  such  value  that  the  exhibitor  can 
idvcrtise  from  three  different  angles,  namely:  the  star, 
he  production  itself  and  the  service  which  it  represents. 
3y  this  means  we  will  not  place  you  in  such  position  that 
it  some  future  date  you  will  have  to  pay  an  exorbitant 
jrice  for  the  star  that  you  yourself  have  helped  to  make. 

The  Triangle  program  must  be  sold  at  equitable  prices 
ind  each  picture  so  made  that  this  program  will  be  a  valu- 
able asset  to  any  house.  We  are  not  coming  out  with  any 
big  story  as  to  how  we  intend  taking  care  of  the  exhibitor 
regardless  of  all  other  things,  and  how  unfair  others  have 
been  to  him  since  the  beginning  of  the  picture  industry, 
because  we  believe  that  most  all  exhibitors  are  fully  de- 
veloped business  men  able  to  take  care  of  themselves  and 
understand  and  see  through  a  fair  business  proposition 
when  it  is  submitted. 

Willing  to  Submit  Business  Policies 
We  are  perfectly  willing  to  submit  our  future  business 
policies  to  the  business  men  in  the  exhibiting  end  and  we 
do  not  think  that  we  will  suffer  by  the  final  analysis. 


Our  service  will  not  be  excelled  by  any  distributing  or- 
ganization today.  It  will  be  our  desire  to  co-operate  and 
assist  and  help  the  exhibitor  to  make  the  Triangle  pro- 
gram an  asset  to  his  house.  Our  pictures  will  be  made 
from  well  known  plays  that  carry  an  advertising  value  at 

all  times.   

"MRS.  RAFFLE'S  CAREER"  IS  VEHICLE  IN 

WHICH  JULIAN  ELTINGE  WILL  MAKE 

FILM  BOW  THROUGH  PARAMOUNT 


Following  the  announcement  that  Julian  Eltinge,  the 
noted  feminine  impersonator,  is  to  make  his  motion  pic- 
ture debut  as  a  member  of  the  Famous  Players-Lasky 
stellar  forces,  Jesse  L.  Lasky,  vice  president  of  the  corpo- 
ration, announces  that  the  first  production  in  which  Mr. 
Eltinge  will  star  upon  the  screen  will  be  "Mrs.  Raffle's 
Career." 

This  story,  which  is  a  combination  of  comedy,  mystery 
and  thrills,  was  written  for  Mr.  Eltinge  by  Gilett  Bur- 
gess and  Carolyn  Wells  in  collaboration.  It  will  be  staged 
at  the  Lasky  studio  in  Hollywood,  and  Mr.  Eltinge,  who 
has  just  closed  a  successful  season  in  "Cousin  Lucy,"  will 
shortly  go  to  the  Lasky  studio  in  Hollywood,  where  the 
script  of  this  story  has  already  been  forwarded,  in  order 
that  preparation  for  the  staging  of  the  production  can  be 
begun. 

'"Mrs.  Raffle's  Career"  is  the  second  production  which 
Mr.  Burgess  has  written  for  Famous  Players-Lasky,  Billie 
Burke  being  now  actively  engaged  at  the  company's  east- 
ern studio  upon  an  adaptation  of  Mr.  Burgess'  story  "The 
Mysterious  Miss  Terry,"  which  was  chosen  as  a  vehicle 
for  Miss  Burke's  first  appearance  in  Paramount  pictures. 


TOPICS  FROM  FRANCE,  ITALY  AND 

SAHARA  ARE  IN  GAUMONT  REELS 

SCHEDULED  THE  WEEK  OF  JULY  IS 


It  is  an  interesting  program  of  single-reels  which 
comes  from  Gaumont  through  Mutual  the  week  of  July  15. 
The  first  film  of  the  week  is  "Tours  Around  the  World" 
Xo.  37,  to  be  issued  July  17.  First  in  importance  upon 
this  reel  is  Avignon,  France.  This  ancient  city  is  known 
to  all  the  Roman  Catholic  world  as  the  home  of  the 
popes  during  the  fourteenth  century,  and  for  this  reason 
will  excite  a  great  deal  of  interest  among  those  of  this 
faith.  The  city  is  picturesque  in  the  extreme,  and  the 
views  of  it  are  comprehensive.  On  the  same  reel  are 
pictures  of  Timbuktu,  the  city  situated  on  the  edge  of 
the  Desert  of  Sahara  within  a  few  miles  of  the  River 
Niger.  A  third  section  shows  the  ruined  palace  of  Tibe- 
rius upon  the  Island  of  Capri,  Italy. 

The  second  film  of  the  week  is  Gaumont's  Mutual 
Weekly  No.  133,  July  18.  This  contains  the  latest  news 
of  the  world  obtainable  for  motion  pictures.  The  war 
pictures,  sent  from  the  Societe  des  Etablissements  Gau- 
mont in  Paris,  are  the  first  always  to  reach  this  shore. 

"Reel  Life"  No.  64  is  to  be  issued  July  19.  "Incandes- 
cent Mantles"  tells  in  pictures  just  how  these  aids  to  il- 
lumination are  manufactured.  "The  Boy  Scout  Signal 
Corps"  shows  the  youth  of  the  nation  being  trained  for 
work  that  may  well  fit  into  the  war  scheme  at  some 
future  time.  "The  Cocoanut"  gives  views  at  various 
periods  of  growth  and  also  some  grotesque  carvings  of 
the  rind  of  the  fruit.  Other  sections  of  the  reel  are  "A 
Novel  Bicycle  Race"  and  "Leaves  from  'Life'." 


30 


EXHIBITORS  HERALD 


REMBUSCH  LAUDS  K.LEINE  FOR  ABOLISHING  DEPOSITS 


Indiana  M.  P.  E.  L.  President  Predicts  Sounder  Com- 
mercial Basis  and  Commends  Move  by  Veteran 
Producer  in  Correspondence 


The  following  correspondence,  which  will  be  of  inter- 
est to  exhibitors,  passed  between  George  Kleine,  the 
veteran  producer,  and  Frank  J.  Rembusch  of  the  Motion 
Picture  Exhibitors  League  of  Indiana,  anent  the  abolition 
of  the  deposit  system: 

June  26,  1917. 

Mr.  F.  J.  Rembusch, 

Exhibitor's  Protective  Association, 

Shelbyville,  Ind. 

My  Dear  Mr.  Rembusch  : 

T  have  held  before  me  our  correspondence  of  February  6th, 
21st  and  23rd  last,  in  connection  with  advance  deposits. 

Our  advertisements  in  this  week's  trade  papers  is  my  final  answer. 
I  have  abolished  the  system  and  will  refund  all  deposits  in  our 
hands  trusting  to  the  method  outlined  in  the  second  paragraph 
of  your  letter  of  February  6th,  namely,  that  all  film  rentals  be 
paid  before  the  film  leaves  the  exchange. 

If  my  action  will  be  of  any  use  to  exhibitors  in  forcing  other 
distributors  to  follow  suit  in  the  interest  of  the  exhibitor,  I  shall 
be  pleased. 

With  kind  regards,  I  remain 

Very  truly  yours, 

(Signed)  GEO.  KLEINE. 


Predicts  Sound  Commercial  Basis 

June  29,  1917. 

Mr.  Geo.  Kleine, 

Motion  Pictures, 

63  East  Adams  St., 

Chicago,  111. 
My  Dear  Mr.  Kleine: 

Answering  your  letter  of  June  26th,  I  am  certain  that  your 
decision  to  eliminate  the  advance  deposit  system  will  benefit  every 
exhibitor  in  the  United  States.  This  is  a  great  step  forward  m 
the  right  direction,  and  if  your  action  is  followed  by  other  Mm 
producers  and  exchanges  it  will  have  the  effect  that  the  entire  film 
industry  will  soon  return  to  a  sound  commercial  basis. 

The  advance  deposit  system  w^s  never  right  and  never  will  be. 

The  advance  deposit  system  more  than  anything  else  caused  the 
present  high  salaries  of  stars  .and  the  unreasonable  advance  m  film 
service  during  the  last  three  or  four  years. 

It  was  this  system  that  allowed  some  manufacturers  an  oppor- 
tunity to  finance  themselves  on  the  exhibitors'  money  and  thereby 
cause  unwarranted  extravagance  in  the  cost  of  production  and  the 
bidding  up  of  salaries.  ( 

The  advance  deposit  system  makes  it  necessary  in  order  to  pay 
these  high  salaries  to  produce  footage  and  not  pictures. 

We  boast  that  motion  pictures  are  a  great  art.  But  why  do 
producers  always  make  a  picture  a  mile  long?  Is  art  measured 
by  a  tape  line?  Why  is  almost  every  program  a  five  reeler  as  a 
general  thing?  Would  not  the  public  generally  rather  see  two 
reels  of  a  great  star  and  two  reels  of  another  great  star,  especially 
during  this  hot  weather?  Why  can't  programs  be  made  more 
flexible  so  that  the  exhibitors  can  cater  to  the  wants  of  the  public 
and  not  have  to  say  to  the  picture  fan:  "Unless  you  spend  an 
hour  and  a  half  or  two  hours  you  can't  see  a  whole  show. 

Wants  Shorter  Programs 

Our  next  move  should  be  shorter  programs.  I  believe  that 
90  per  cent  of  the  people  would  rather  see  an  hour's  program 
than  an  hour  and  a  half  or  two  hours. 

It  is  the  advance  deposit  that  stands  in  the  way.  A  film  manu- 
facturer who  needs  the  advance  deposit  should  not  be  patronized. 

Exhibitors  should  realize  that  there  is  something  wrong  with 
the  producers  who  insist  on  having  their  money  weeks,  months 
and  years  in  advance. 

I  am  glad  to  see  your  stand.  Evidently  you  have  the  means 
and  the  courage  to  carry  on  your  business  upon  its  merits  and  I 
hope  it  will  have  the  effect  of  forcing  every  other  producer  to 
follow  your  initiative.  But  with  the  elimination  of  this  system 
we  should  go  on  a  strictly  cash  rental  basis.  It  should  be  a  set 
rule  that  no  producer  nor  exchange  allow  a  film  to  leave  the  ex- 
change to  any  exhibitor  no  matter  how  great  may  be  his  nnancial 
standing  without  the  film  being  paid  for  before  it  leaves  the  ex- 
change Let  both  the  exhibitor  and  manufacturer  do  business  on 
a  strictly  cash  basis.  This  question  is  so  important  that  it  should 
receive  the  attention  of  the  National  Association  of  the  Moving 
Picture  Industry  so  that  a  standard  system  of  trade  be  established 
between  the  exhibitors  and  producers  at  once. 

On  behalf  of  the  Motion  Picture  Exhibitors  League  of  Indiana 


I  desire  to  thank  you  for  the  stand  you  have  taken  on  the  advance 
deposit  system  and  wish  you  the  greatest  of  success. 

Very  cordially  yours, 

FRANK  J.  REMBUSCH, 
President,  M.  P.  E.  L.  of  Indiana. 

Mr.  Rembusch  for  a  number  of  years  has  fought  for 
the  elimination  of  the  deposit  system  and  at  the  last 
M.  P.  E.  L.  convention  in  Chicago  brought  it  before  ex- 
hibitor delegates. 


"MAGIC  OF  MOTIVE  POWER"  FROM  TIME 
OF  COLUMBUS'  LANDING  SHOWN  IN 

SELIG  FILM  ON  GENERAL,  JULY  9 


"The  Magic  of  Motive  Power"  is  the  title  of  the  Selig 
feature  film  issued  by  General  Film  service,  July  9.  This 
production  is  said  to  be  highly  interesting,  presenting  as 
it  does  the  evolution  of  transportation  from  the  coming 
of  Columbus  to  the  time  of  the  deadly  submarine.  Exact 
replicas  of  Columbus'  fleet  is  shown  approaching  the 
new  continent.  Then  conies  the  drag-pole  used  in  travel 
by  the  American  Indian.  The  old  days  of  the  prairie 
schooner  are  rehearsed,  the  days  of  the  sailing  vessels, 
the  steamboat,  the  stage  coach,  the  steam  locomotive,  the 
trolley  cars,  elevated  systems  and  finally  the  hydroplane 
and  the  submarine. 


STARS  ON  ARTCRAFT  PROGRAM  ARE 

BUSY  IN  EAST  AND  WEST  STUDIOS 


As  his  third  Artcraft  picture,  Douglas  Fairbanks  will 
appear  in  an  original  story  written  by  himself,  the  tem- 
porary title  of  which  is  "The  Optimist."  This  subject  will 
offer  a  typical  Fairbanks  photoplay  staged  by  John  Emer- 
son. Eileen  Percy,  who  has  just  signed  a  year's  contract 
to  appear  opposite  Fairbanks,  will  head  the  supporting 
cast.  The  new  Fairbanks  story  is  now  being  prepared 
for  screening  by  Anita  Loos. 

George  M.  Cohan's  next  picture  for  Artcraft,  "Seven 
Keys  to  Baldpate,"  now  is  being  produced  at  the  Famous 
Players  New  York  studio.  This  film  story  is  an  adapta- 
tion from  Cohan's  popular  stage  success. 

At  the  Famous  Players-Lasky  studio  in  Fort  Lee 
Elsie  Ferguson  will  start  her  initial  photoplay,  "Barbary 
Sheep."    Maurice  Tourneur  will  direct  Miss  Ferguson. 

Geraldine  Farrar,  who  arrived  in  Los  Angeles  recently 
to  appear  in  a  series  of  photodramas  for  Artcraft  under 
the  direction  of  Cecil  B.  De  Mille,  has  contracted  a  severe 
case  of  tonsilitis,  which  has  delayed  her  activities  at  the 
Lasky  studio. 


Cleveland,  O. — James  Steele,  former  treasurer  of  the 
Paramount  Pictures  Corporation,  has  been  made  district 
manager  of  the  Middle  West  for  the  distribution  of  Para- 
mount and  Artcraft  pictures,  and  will  open  an  exchange 
on  the  third  floor  of  the  Standard  Theater  building  on 
Prospect  Avenue.  E.  T.  Gefrish  has  been  appointed  sales 
manager. 


Danville,  111. — Ogle  &  Davidson  Company  have  bought 
the  motion  picture  theater  at  Oaklawn.  This  firm  also 
operates  the  Central  Theater  here. 


E  X  H  I  B 


RS  HERALD 


31 


>OOR  DONATES  "MAN  WHO  WAS  AFRAID" 
FILM  WITH  WASHBURN  TO  STIMULATE 

ARMY  RECRUITING  IN  CHICAGO^ 


ART  DRAMAS,  WITH  FILMS  READY 

MONTH  IN  ADVANCE,  ANNOUNCES 

STUDIOS  WORK  ON  FUTURE  PLAYS 


George  K.  Spoor,  president  of  Essanay,  donated  a 
int  of  Bryant  Washburn's  latest  feature,  "The  Man 
'ho  Was  Afraid,"  to  the  First  Illinois  regiment  to  be 
ed  for  recruiting  purposes.  The  soldiers  secured  the 
e  of  one  of  the  big  down-town  Chicago  theaters  and 
hibited  the  picture  there  amidst  a  military  demonstra- 
an.  The  entire  regiment  paraded  the  loop  district, 
aded  by  the  regimental  band.  Banners  were  displayed 
vertising  the  showing  of  the  picture,  admission  to  the 
eater  being  free.  Recruiting  agents  on  every  corner, 
opping  men  and  asking  them  to  enlist,  advised  all  who 
fused  to  "Go  see  'The  Man  Who  Was  Afraid.'  " 

From  11  a.  m.  until  11  p.  m.  the  theater  was  packed, 
fficers  of  the  regiment  addressed  the  crowds  between 
*ch  showing,  urging  them  to  join  and  fight  for  their 
Duntry.  Recruiting  booths  had  been  erected  in  the  lobby 
nd  here  officers  received  the  applications.  The  photo- 
lay  was  adapted  from  Mary  Brecht  Pulver's  story  in  the 
aturday  Evening  Post. 

"The  Man  Who  Was  Afraid"  presents  an  appeal  for 
atrioiic  action.  Reinforced  by  the  officers'  rousing 
peeches  and  the  martial  music  of  the  regimental  band, 
:  caused  hundreds  of  spectators  to  enlist  as  they  left 
le  theater.  The  regiment  was  enabled  by  this  one  coup 
bring  its  ranks  almost  up  to  war  footing. 
K-E-S-E  Service,  which  concern  issued  the  film,  is 
reparing  to  aid  exhibitors  in  other  towns  in  getting  the 
o-operation  of  recruiting  officers  for  their  showings  of 
his  production. 

UNE  ELVIDGE,  CARLYLE  BLACKWELL 

AND  A.  ASHLEY  IN  NEW  WORLD  FILM 


With  productions  completed  more  than  a  month  in 
advance  of  their  issue  dates,  and  with  others  for  summer 
issuance  in  work,  the  four  studios  contributing  to  Art 
Dramas  program  are  working  at  full  capacity. 

At  the  Apollo  studio  "When  You  and  I  Were  Young" 
is  practically  completed,  although  it  is  not  due  for  pub- 
lication until  the  middle  of  July.  This  week  work  will  be 
begun  on  the  next  Apollo,  which  has  as  a  working  title 
"Behind  the  Mask."  This  was  written  by  Charles  E. 
Dazey,  author  of  "Manhattan  Madness"  and  "Wolf 
Lowry,"  Triangle  successes.  This  last  production  is 
dated  for  publication  the  last  week  of  August. 

At  the  Van  Dyke  studio  "Miss  Deception,"  from  the 
story  by  Joseph  Franklin  Poland,  is  being  put  into  shape 
by  Eugene  Nowland,  who  was  recently  engaged  to  direct 
Jean  Sothern  in  this  picture.  In  this  film  Miss  Sothern 
has  a  new  kind  of  role  which  suits  her  well. 

Two  pictures  are  in  work  at  the  Erbograph  studio. 
These  are  "The  Road  Between,"  which  is  being  made  by 
Joseph  Levering  with  Marian  Swayne  in  the  leading  role, 
and  "The  Millstone,"  from  the  story  by  Albert  Payson 
Terhune,  which  Ben  M.  Goetz  is  directing.  One  of  these 
is  nearly  finished,  while  the  latter  has  just  been  started. 

The  U.  S.  Amusement  studios  are  occupied  principally 
with  the  production  of  "The  Peddler,"  which  Herbert 
Blache  is  directing,  with  Joe  Welch  in  the  title  role. 


"JOAN  OF  THE  CATTLE  LAND,"  STARRING 

HARRY  CAREY,  UNDER  WAY  AT  COAST 


"The  Marriage  Market,"  a  September  photoplay  for 
Vorld-Pictures  Brady-made,  is  a  screen  version  of  the 
videly  read  story  "Dandy  Dick."  Carlyle  Blackwell,  June 
ilvidge  and  Arthur  Ashley  are  the  featured  players. 


An  exciting  story  of  the  West,  entitled  "Joan  of  the 
Cattle  Land,"  is  being  filmed  by  Director  Jack  Ford  at 
Universal  City.  Harry  Carey  is  featured  as  a  western 
bad  man,  and  Molly  Malone  has  the  principal  feminine 
part.  The  storv.  a  five-reeler,  was  written  bv  George 
Hively. 


CARL  LAEMMLE  ISSUES  STATEMENT  TO  TRADE  ON  SUIT 

FOR  DAMAGES  BROUGHT  BY  MRS.  GRACE  HUMISTON 


The  following  statement  is  made  by  Carl  Laemmle, 
president  of  the  Universal  Film  Manufacturing  Com- 
pany, relative  to  a  suit  which  Mrs.  Grace  Humiston, 
a  New  York  lawyer,  has  instituted  in  the  Supreme 
Court: 
To  the  Press: 

This  company  is  placed  in  a  bad  light  in  the  stories  pub- 
lished about  Mrs.  Grace  Humiston's  suit  for  alleged  damages, 
due  to  our  displaying  motion  pictures  of  her  in  our  "Animated 
Weekly."  While  we  will,  of  course,  answer  in  the  proper 
legal  manner  through  the  courts,  still  we  do  not  feel  that  we 
should  stand  accused  in  the  meantime  of  holding  Mrs.  Humis- 
ton or  any  other  woman  up  to  ridicule  and  contempt,  as  she 
alleges  in  her  complaint. 

In  common  with  all  other  appreciative  citizens,  we  realize 
the  great  good  that  Mrs.  Humiston  has  accomplished  for  the 
community  in  the  Ruth  Cruger  case,  and  it  was  because  we 
believed  her  achievement  worthy  of  national  as  well  as  local 
recognition  that  we  took  a  motion  picture  of  her  while  she 
was  in  a  public  street  in  front  of  Cocchi's  shop.. 
Picture  Reflection  of  Praise 

The  very  title  of  the  picture  ("The  Woman  Who  Suc- 
ceeded Where  the  Police  Failed")  was  but  a  reflection  of  the 
praise  that  had  been  given  her  by  the  newspapers — the  same 
newspapers  which  had  published  pictures  of  Mrs.  Humiston 
without  being  sued  for  damages  or  being  accused  of  holding 
her  up  to  contempt  or  ridicule. 

The  picture  itself  shows  that  Mrs.  Humiston  must  have 
been  willing  to  be  photographed,  for  she  smiles  and  bows 
into  the  lens  of  the  camera.  A  whole  battery"  of  cameras  was 
leveled  at  Mrs.  Humiston,  as  she  must  recall,  but  it  so  hap- 
pened that  ours  was  the  only  motion  picture  camera  on  the 
spot.     How  she  can  seek  to  make  a  distinction  between  a 


photograph  taken  with  an  ordinary  camera  and  a  succession 
of  pictures  taken  by  a  motion  picture  camera,  or  how  the  one 
holds  her  up  to  public  ridicule  any  more  or  any  less  than  the 
other  we  cannot  see. 

As  for  the  public,  the  fact  that  it  applauded  most  vigor- 
ously when  Mrs.  Humiston's  picture  was  flashed  upon  the 
screen  at  the  Broadway  Theater  night  after  night  seems  to 
prove  that  the  people  viewed  it  with  the  exact  opposite  of 
ridicule  or  contempt. 

Fighting  for  Liberty  of  Screen 

We  cannot  afford  to  withdraw  the  picture  and  drop  the 
case,  because  it  is  vital  to  establish  once  for  all  the  right  of 
a  motion  picture  newspaper  or  magazine  to  publish  pictures 
of  current  events  and  all  persons  who  figure  therein  and  who 
are,  therefore,  the  subject  of  public  interest.  It  is  necessary 
to  obtain  judicial  recognition  of  the  right  of  such  a  motion 
picture  newspaper  or  magazine  to  publish  actual  and  true 
photographs  of  events  of  the  daily  news  and  of  the  persons 
who  participate  in  the  events  which  are  a  part  of  the  daily 
news.  We  believe  the  screen  is  hedged  about  with  the  same 
safeguards  that  the  constitution  of  the  United  States  throws 
around  the  press,  and  that  to  abridge  one  would  be  to  abridge 
the  other.  The  Universal  has  fought  many  a  hard  fight  for 
the  freedom  of  the  screen  and  in  the  present  instance  is  forced 
to  join  issue  with  Mrs.  Humiston.  We  do  so  with  sincere 
motives  and  with  all  respect  for  Mrs.  Humiston. 

CARL  LAEMMLE, 
President,  Universal  Film  Manufacturing  Company. 

This  statement  from  the  Universal  Film  Com- 
pany's head  explains  the  concern's  side  of  the  matter 
and  exemplifies  how  easily  a  film  company  can  be 
accused  of  giving  offense  where  no  offense  was 
intended. 


EXHIBITORS  HERALD 


32 


[    JUNK  PAPER  INJURES  BUSINESS 

ON  BIG  PICTURES,  SAYS  SPITZER, 

GENERAL  MANAGER  OF  KING-BEE  j 


"What's  the  paper  like?"  is  one  of  the  first  questions 
the  state  rights  buyer  asks  of  the  man  who  wants  him  to 
take  his  pictures.  Let  us  suppose  it  to  be  a  $100,000 
feature  with  a  Broadway  star.  "What's  the  paper  like?" 
Or  a  comedy.  The  same  question.  The  state  rights  buyer 
knows  that  the  measure  of  the  impression  made  by  the 
paper  on  an  exhibitor  is  the  measure  of  the  picture's  pull- 
ing power,  or  at  any  rate  largely  so.  It  is  chiefly  the 
paper  which  gets  an  audience  together  for  the  first  time. 
Spitzer  of  Contrary  Opinion 

Does  the  exhibitor  attach  the  same  absolute  and  rela- 
tive importance  to  the  paper  as  the  state  rights  buyer? 
Most  persons  would  say  that  he  does,  but  Nat  H.  Spitzer, 
vice  president  and  general  manager  of  the  King-Bee  Films 
Corporation,  is  of  a  contrary  opinion. 

"The  exhibitor,"  says  Mr.  Spitzer,  "too  frequently 
allows  himself  to  be  misled  in  this  important  matter.  He 
slurs  over  the  question  of  the  paper.  He  does  not  put  out 
fresh,  bright  paper  with  every  picture  he  books. 

"Undoubtedly,  mounted  paper,  for  that  is  where  the 
trouble  originates,  is  not  essential;  it  is  not  even  advisable! 
You  see,  it  gets  dirtier  and  dirtier  with  each  booking. 
Dirty  paper  prejudices  a  picture,  because  it  repels  the 
public.  Mounted  paper  is  a  great  convenience  if  it  is  kept 
clean  and  shown  clean.  But  it  rarely  is,  unfortunately, 
except  on  first  runs. 

Duty  Should  Oblige  Clean  Paper 

"His  duty  to  the  public  should  oblige  the  exhibitor 
to  assure  that  the  paper  is  always  clean  and  fresh  and  has 
not  before  been  publicly  exhibited.  He  should  exert  as 
much  care  in  the  selection  of  his  paper  as  of  his  films 
and  the  interior  equipment  of  his  theater.  Small  town 
exhibitors  are  peculiarly  careless  in  this  respect  and  it  is 
to  them  I  am  mainly  addressing  this  w  arning. 

"If  paper  is  mistreated  so  as  to  unfavorably  affect  the 
attitude  of  the  public  towards  the  picture  it  should  not  be 
used  at  all.  In  recent  years  the  paper  for  motion  pictures 
has  become  artistic  as  well  as  striking  and  it  seems  to 
me  a  pit}-  that  it  should  so  frequently  he  shown  in  a 
dirty  and  delapidated  state.  It  is  bad  business  for  the 
picture." 


BEAUTIFUL  CALIFORNIA  SCENERY  IS 

USED  TO  REPRESENT  GARDEN  OF  EDEN 

IN  CORONA'S  "CURSE  OF  EVE"  FILM 


Scenic  places  of  southern  California,  particularly  in 
the  canyons  of  the  Sierra  Madre  Mountains  and  on  Santa 
Cruz  Island,  were  the  locations  for  the  pictorially  beau- 
tiful prologue  which  introduces  the  story  of  "The  Curse 
of  Eve,"  the  multiple-reel  picture  now  under  production 
by  the  Corona  Cinema  Company  of  Los  Angeles. 

The  prologue,  which  depicts  the  creation  of  the  world 
and  the  incidents  of  the  Garden  of  Eden,  taken  from  the 
biblical  narrative,  is  but  a  minor  portion  of  the  film. 

The  makers  of  the  picture  spent  nearly  as  much  time 
in  producing  this  introductory  part  of  the  film  as  they 
did  on  the  story  itself,  which  features  Enid  Markey  as 
the  modern  Eve,  the  girl  of  the  story.  , 

In  order  to  secure  the  locations  which  would  best 
represent  the  beauties  of  the  Garden  of  Eden,  the  Corona 
Company,  including  General  Manager  Keerl,  Director 
Frank  Beal  and  the  cameraman,  William  C.  Thompson, 
made  trips  through  a  great  deal  of  the  mountainous  re- 
gion of  the  southern  part  of  the  state,  as  well  as  visit- 
ing most  of  the  islands  in  the  channel  group  off  the 
coast  of  southern  California. 


NORMA  TALMADGE  PICKS  NOTABLE 

CAST  TO   SUPPORT   HER  IN  NEW 

FILM  PRODUCTION,  "THE  MOTH" 


Norma  Talmadge  has  selected  a  notable  cast  to  sup- 
port  her  in  her  newest  film,  "The  Moth,"  a  play  said  to 
rival  "Poppy,"  her  most  recent  success. 

Opposite  her  in  her  forthcoming  production  will  appea 
Eugene  O'Brien,  who  has  won  success  on  the  stage  in 
support  of  Margaret  Illington,  Ethel  Barrymore,  Kyrle 
Bellew,  Irene  Fenwick,  Frances  Starr  and  Elsie  Janis,  am 
in  the  films  has  played  with  Clara  Kimball  Young  and 
Olga  Petrova  as  well  as  with  Miss  Talmadge. 

Donald  Hall  is  another  member  of  the  "Poppy"  cast 
who  will  appear  in  "The  Moth."  Mr.  Hall  has  appeared 
in  a  number  of  Vitagraph  pictures  and  also  upon  the 
speaking  stage  in  musical  comedy. 

Among  the  feminine  members  of  Miss  Talmadge's 
staff  are  Maud  Allen  and  Virginia  Dare,  both  from  the 
speaking  stage,  Miss  Allen  having  appeared  with  Mar- 
jorie  Rambeau  in  "Cheating  Cheaters"  and  with  William 
Gillette,  George  Cohan  and  Irene  Fenwick. 

Hassard  Short  has  been  cast  in  the  role  of  the  prof- 
ligate husband,  and  this  is  his  first  appearance  upon  the 
screen.  He  appeared  with  Laurette  Taylor  in  "Peg  o'  My 
Heart"  during  its  long  run,  and  has  appeared  with  Henry 
Miller,  Sir  Herbert  Beerbohm  Tree,  Mary  Mannering  and 
William  H.  Crane.  Adolph  Menjou,  a  Cleveland  boy, 
is  another  member  of  Miss  Talmadge's  company,  while 
Frank  Kingdon  will  portray  the  Moth's  father  and  Robert 
Vivian  will  appear  as  her  tutor. 

Two  youthful  players  who  will  also  play  an  impor- 
tant part  in  the  production  are  Kenneth  Worms  and  Aida 
Armand. 


SENG  ISSUES  TWENTY-PAGE  AD  BOOK 

AND  WILL  DISTRIBUTE  HOUSE  ORGAN 
TO  AID  EXPLOITATION  OF  "PARENTAGE" 


What, is  considered  an  innovation  for  state  rights  dis- 
tributors in  the  way  of  advertising  is  being  distributed  by 
Frank  J.  Seng,  in  conjunction  with  his  exhibitors'  cam- 
paign on  Hobart  Henley's  thought  film  based  on  real  life, 

"Parentage." 

Besides  getting  out  a  20-page  ad  book,  to  be  used  by 
exhibitors  for  their  local  advertising  and  publicity,  Mr. 
Seng  has  in  preparation  a  house  organ  which  will  b<" 

-  issued  every  two  weeks.  The  house  organ  is  designed  to 
benefit  the  exhibitor  in  bringing  to  his  attention  new  ideas 
of  different  exhibitors  along  with  news,  views  and  money- 

-  making  ideas  which  will  be  of  real  service  to  him  in  pre- 
sentation. 

While  in  the  past  it  has  been  the  custom  as  soon  as 
territory  was  sold  to  forget  the  state  rights  buyer  and 
exhibitor,  Mr.  Seng's  idea  is  to  aid  in  exploiting  films  after 
he  has  placed  them. 

Another  phase  of  Mr.  Seng's  campaign,  which  will 
greatly  aid  exhibitors,  will  be  aid  in  conjunction  with  the 
openings  at  the  Rialto  Theater,  New  York,  on  July  8 
and  the  Colonial  Theater,  Chicago,  July  15,  where  the 
billboard  campaign  will  continue  for  some  time  after  the 
close  of  the  showings  in  these  cities,  and<be  supplemented 
by  a  full  quota  of  advertising  to  keep  the  picture  alive 
for  the  future  showings. 


EDDIE  POLO  STAYS  WITH  UNIVERSAL 


Eddie  Polo,  who  has  attained  wide  fame  as  a  Uni- 
versal actor  and  who  appears  in  prominent  roles  in  serial 
productions,  has  signed  a  new  two-year  contract  with 
President  Carl  Laemmle. 


Kansas  City,  Mo. — Charles  E.  Hammond  of  Cam- 
bridge, O.,  has  purchased  the  Broadmour  Theater  from 
D.  Donnici. 


EXHIBITORS  HERALD 


33 


THE  FILM  STOCK  MARKET 

By  Paul  H.  Davis  &  Company 
Chicago 


Bid 

American  Film  Company   65 

Lincoln  Film  Corporation,  Pfd   90 

Lone  Star  Corporation,  Pfd   98 

one  Star  Corporation,  Com   26 

16 


Mutual  Film  Corporation,  Com  

■Mutual  Film  Corporation,  Pfd   21 

■New  York  Motion  Picture  Corporation   68 

■  North  American  Corporation,  Com  

iStates  Film  Corporation,  Com  

iThanhouser  Film  Corporation   % 

■Triangle  Film  Corporation   l->4 

•  World  Film  Corporation   Y% 

Quotations  July  3,  1917 


Asked 
70 
100 
100 
28 
18 
24 
72 
25 
25 

w 

2% 


This  department  will  furnish  on  request,  such 
statistics  as  are  available  concerning  the  above  or 
other  motion  picture  stocks,  providing  such  request 
does  not  call  for  an  expression  of  opinion  concern- 
ing the  policy  of  the  companies  or  the  future  prices 
of  the  stocks. 


J.  B.  SARDY  &  CO. 

Film  Stocks        Bonds  Investments 
131  South  La  Salle  Street 

Telephone  Majestic  7640         ::  Chicago,  Illinois 


OFFICIAL  CUT-OUTS  MADE  BY  THE 
CHICAGO  BOARD  OF  CENSORS 


Big  U,  "The  Mysterious  Outlaw" — Cut  out  all  detail  of  prisoner's 
escape  from  jail,  to  include  attack  on  guard,  changing  clothes,  and 
outlaw  jumping  from  wall.  Two  scenes  of  outlaw  forcing  man  to 
exchange  clothes  at  point  of  gun.  Outlaw  stealing  horse.  Shooting 
of  outlaw. 


Seng,  "Parentage" — Reel  1,  cut  out  scene  of  nude  baby  in  which 
sex  is  shown.  Reel  5,  cut  out  scene  in  which  man  makes  arrange- 
ment with  waiter  for  room  above.  Reel  5,  cut  out  vision  scene  of 
man  and  girl  in  bedroom. 


Kay  Bee,  "The  Clodhopper" — Reel  3,  cut  out  stamped  postcard. 


Vitagraph,  "The  Maelstrom" — Reel  1,  cut  out  slugging  of  man  and 
stealing  papers.  Reel  3,  two  scenes  of  binding  man.  Reel  5,  cut  out 
shooting  man  from  opium  bunk.  Rifling  safe.  Shooting  old  man  in 
memory  scene. 


Bison,  "Lone  Larry" — Reel  1,  cut  out  seven  hold-up  scenes,  leaving 
the  eighth.  Reel  2.  cut  out  all  hold-up  scenes.  Cut  out  adjusting 
noose  around  man's  neck  and  all  scenes  of  pulling  on  rope. 


Schiller.  "The  Dishonor  System" — Chaplin  wiggling  back ;  Chap- 
lin thumbing  nose. 


Famous  Players,  "Her  Better  Self" — Two  scenes  of  girl  walking 
away  with  man  and  arrest  of  girl;  subtitle,  "I  left  the  town  in  dis- 
grace" ;  stabbing  in  suicide  scene  and  vision  of  same. 


Universal,  "The  Voice  on  the  Wire,"  No.  11 — Subtitles,  "Doomed 
to  die  at  midnight,"  etc.;  "In  spite  of  all  efforts  to  save  them,"  etc.; 
"Shirley,  you  are  clever,  but  we  shall  get  Welsh  at  midnight"; 
"Shirley  is  at  Duval's  house.  He  knows  too  much — he  must  die  to- 
night"; "Shirley  must  die  by  your  hand";  "I  must  go  to  Duval's  to 
kill  Shirley"  ;  Jwo  holdup  scenes  in  restaurant. 


Imp,  "The  Case  of  Dr.  Standing" — Doping  drink. 


American,  "The  Serpent's  Tooth" — Adult  only  permit.  Reel  1, 
first  view  of  woman  in  very  low  cut  gown  and  two  near  views  of 
same.  Reel  3,  subtitle:  "You  make  her  use  it.  It's  a  ground  for 
divorce  in  this  state" ;  man  putting  drug  into  medicine.  Reel  4, 
subtitle :  "You  say  you  couldn't  get  any  more.  I  have  been  more 
successful."  Reel  5,  subtitle:  "Your  damned  lover  is  a  liar,"  etc.; 
"It's  the  drug  that  loves  you — the  drug  I've  fed  her  night  and  day"; 
choking  wife  and  knocking  her  down. 


Bison,  "Lone  Larry" — Seven  hold-up  scenes  in  reel  1  ;  reel  2,  two 
hold-ups.  Adjusting  noose  around  man's  neck  and  all  scenes  pulling 
rope. 


Kalem,        Day  Out  of  Jail" — Theft  of  money. 


Pathe,  "Down  Where  the  Limburger  Blows" — Action  of  thumbing 
nose. 


Frohman,  "God's  Man" — Opium  den  "scenes.  Shorten  kiss,  and 
Apache  dance.  Subtitle :  "Girls  are  fools  to  slave  in  factories,"  etc. 
Shooting  outside  of  cabin. 


r 

I  SCI 

\  <lr 


Essanay,  "The  Land  of  Long  Shadows"  (additional  cuts) — All 
scenes  where'  drunken  man  is  shown  alone.  Flash  all  remaining 
drunken  scenes. 


World,  "The  Outlaw  Reforms" — Three  scenes  of  hold-up  of  stage. 
All  scenes  of  binding  man.  Shooting  Indian  on  stage  coach.  Hold-up 
of  sheriff  at  coach. 


Butterfly,  "The  Flame  of  Youth" — Throwing  man  from  ship  into 


Lasky,  "Forbidden  Paths" — Subtitles  :  "Your  smiles  belong  to  me. 
I  pay  for  them"  ;  "Tell  him  what  you  were  to  Louis  Valdez"  ;  "Love 
is  a  sacrifice — if  you  love  him  you'll  have  to  be  what  I  was." 


Bluebird,  "The  Car  of  Chance" — Scenes  of  struggle  between  man 
and  girl,  and  flash  first  and  last  scenes. 


Gold  Seal,  "The  Golden  Bullet" — Theft  of  gold  and  shooting. 


World,  "The  Conspiracy" — Subtitle:  "Pour  that  in  her  glass,  do 
you  understand?"    Flash  gambling  scenes.    Cut  suicide. 


S.  F.  R. ,  "Female  Raffles" — Female  Raffles  entering  window.  De- 
manding 100,000  francs.  Abduction  of  girl.  Subtitle:  "Drugged 
cigars."    Taking  picture  from  frame,  two  scenes  of  theft  of  picture. 


Pathe,  "The  Neglected  Wife?" — Stealing  watch. 


Fox,  "His  Final  Blowout" — Two  scenes  of  man  bumping  woman 
dummy  with  his  stomach. 


Essanay,  "The  Yellow  Umbrella" — Sc,enes  of  stamped  envelope. 


Artcraft,  "Wild  and  Wooly" — Subtitle :  "Say,  that's  a  chance  for 
us  to  clean  up  big."  All  scenes  where  Indians  and  Indian  agent  are 
shown  with  basket  containing  flasks  of  liquor.  Subtitles  :  "Whoop  her 
up  and  all  you  capture  is  yours"  ;  "You  watch  every  door  of  the  hotel 
and  after  I  get  the  girl  you  kill,"  etc.  ;  "They  can't  hurt  you.  Their 
guns  are  loaded  with  fake  bullets,"  etc.  Shooting  Fairbanks  in  hand. 
Other  scene  where  Indian  shoots  man.  Four  scenes  where  Indians 
fall  after  being  shot.  Shooting  express  messenger,  taking  keys  and 
rifling  express  strong  box. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR — Paramount,  "The  Heir  of  the  Ages,"  with  House 
Peters;  Paramount,  "Her  Strange  Wedding,"  with  Fannie  Ward;  Fox, 
"Patsy."  with  June  Caprice:  Triangle,  "Her  Excellency  the  Gov- 
ernor," with  Wilfred  Lucas  ;  Paramount,  "The  Little  Boy  Scout,"  with 
Ann  Pennington ;  Metro,  "The  Trail  of  the  Shadows,"  with  Emmy 
Wehlen ;  Paramount,  "The  Little  Boy  Scout,"  with  Ann  Pennington. 

Chaplin  ; 


BANDBOX — Mutual,  "The  Immigrant,"  with  Charles 
"The  Taking  of  Luke  McVan,"  with  W.  S.  Hart. 


BIJOU  DREAM— Williamson  Bros.,  "The  Submarine  Eye,"  with 
Barbara  Tennant. 


BOSTOX — Paramount,  "Her  Strange  Wedding,"  with  Fannie 
Ward;  Fox,  "Patsy,"  with  June  Caprice;  Triangle,  "Her  Excellency 
the  Governor,"  with  Wilfred  Lucas;  Paramount,  "The  Little  Boy 
Scout,"  with  Ann  Pennington ;  Metro,  "The  Trail  of  the  Shadows," 
with  Emmy  Wehlen;  Paramount,  "Her  Strange  Wedding,"  with  Fannie 
Ward ;  Fox,  "The  Two  Imps,"  with  Katherine  and  Jane  Lee. 


CASTLE — Artcraft,  "Wild  and  Woolly,"  with  Douglas  Fairbanks. 


COLOXIAL — Julius  Steger,  "Redemption,"  with  Evelyn  Nesbit. 


ORPHEUM — Paramount,  "A  Roadside  Impresario,"  with  George 
Beban  ;  Paramount,  "The  Heir  of  the  Ages,"  with  House  Peters;  Rex 
Beach,  "The  Barrier."  with  Mabel  Julieue  Scott;  Vitagraph,  "The 
Magnificent  Meddler,"  with  Antonio  Moreno;  Mutual,  "The  Weakness 
of  the  Strong,"  with  William  Russell ;  Metro,  "The  Trail  of  the 
Shadow,"  with  Emmy  Wehlen   (two  days). 

with  Franklvn 


PLAYHOUSE— Bluebird,  "The  Car  of  Chance. 
Fa  mum. 


ROSE — Artcraft,  "Wild  and  Woolly,"  with  Douglas  Fairbanks. 


STUDEBAKER— Artcraft,  "Wild  and  Woolly,"  with  Douglas  Fair- 
banks. 

ZIEGFELD— Vitagraph,  "A  Son  of  the  Hills,"  with  Antonio 
Moreno. 


34 


EXHIBITORS  HERALD 


UNUSUAL  IN  PICTURES 
ATTAINED  IN  A.  B.  C. 

SCREENEWS  MAGAZIN 


EXHIBITORS  WILL  SEE  GOLDWYN  FILMS 

FOR  FIRST  TIME  AT  M.  P.  E.  L.  EXPOSITION 


Of  Seven  Films  Already  Completed  and  Two  More  to  Be 
Started,  Four  Will  Be  Exhibited ;  Will  Give  Morn- 
ing Showings  at  Colonial  Theater 


Goldwyn  Pictures  Corporation  at 
last  is  ready  to  invite  the  exhibitors 
of  America  to  see  the  first  of  its  pro- 
ductions which  have  been  made  since 
the  opening  of  its  New  Jersey  studios 
in  January.  Seven  Goldwyn  pictures 
have  been  completed  and  the  eighth 
and  ninth  productions  are  about  to 
be  begun. 

Morning  Showings  Planned 

At  least  four  and  perhaps  more  of 
these  pictures  will  be  shown  for  the 
first  time  to  American  exhibitors  each 
morning  during  the  exposition  of  the 
Exhibitors'  League  in  Chicago,  July 
14  to  22. 

Arrangements  have  been  made  with 
Jones,  Linick  &  Schaefer  whereby 
Goldwyri  will  hold  a  morning  trade 
showing  each  day  at  the  Colonial  The- 


In  order  to  save  time  in  the  pro- 
duction of  George  M.  Cohan's  second 
Artcraft  offering,  "Seven  Keys  to 
Baldpate,"  adapted  from  his  former 
stage  success  of  the  same  name,  both 
of  the  Famous  Players-Lasky  studios 
in  the  East  are  being  used.  A  series 
of  big  scenes  have  already  been 
staged  at  the  Fifty-sixth  street  studio 
in  New  York,  where  Mr.  Cohan  has 
been  appearing  before  the  camera 
during  the  past  three  weeks. 

At  the  Fort  Lee  studio  a  big  exte- 
rior hotel  set  was  recently  filmed, 
and  other  scenes  now  are  being 
taken,  while  at  the  New  York  studio 
new  sets  are  being  built  so  that  Mr. 
Cohan  and  his  company  may  lose  no 
time  between  scenes.  In  speaking  of 
the  production  of  this  film  Director 
Ford  said: 

"The  wonderful  progress  we  have 
been  able  to  make  on  Mr.  Cohan's 
new  picture  has  indeed  been  most 
gratifying  to  me.  The  work  on  this 
film  has  gone  ahead  rapidly  and  with- 
out a  hitch.  Mr.  Cohan  is  working 
day  and  night  in  an  effort  to  get  this 
film  out  as  soon  as  possible,  as  a  re- 
sult  of  the  demand  from  exhibitors 
for  another  Cohan  film  in  the  near 
future." 


ater  on  Randolph  Street,  and  exhibi- 
tors will  be  admitted  to  these  show- 
ings by  invitation. 

The  schedule  calls  for  the  showing 
of  two  productions  each  day  under 
the  auspices  of  F.  M.  Brockell,  man- 
ager of  the  Goldwyn  offices  in  Chi- 
cago, and  officers  of  the  company  from 
New  York. 

Mae  Marsh  to  Meet  Exhibitors 

Mae  Marsh,  Goldwyn  star,  who  has 
been  honored  by  having  the  first  day 
of  the  exposition  designated  as  "Mae 
Marsh  Day"  will  attend  several  of 
these  morning  showings  and  meet 
many  of  these  exhibitors. 

Samuel  Goldfish  ard  other  officers 
of  Goldwyn  will  be  present  in  Chi- 
cago throughout  the  exposition  to 
meet  meu  who  have  contributed  to 
the  growth  of  the  industry. 


It  is  expected  that  the  play  will 
be  entirely  filmed  in  the  course  of  an- 
other week,  as  far  as  the  star  is  con- 
cerned, and  after  taking  a  series  of 
other  scenes  in  which  he  does  not 
appear  the  film  will  be  ready  for  cut- 
ting and  assembling.  The  publication 
date  has  not  yet  been  announced  by 
Artcraft. 


EVA  TANGUAY  STARTS 

INITIAL    FILM  FOR 

SELZNICK-PICTURES 

Eva  Tanguay,  the  noted  vaudeville 
hcadliner,  is  to  appear  as  the  star  of 
a  Selznick-Pictures  production. 

The  Eva  Tanguay  Film  Corpora- 
tion, organized  by  Harry  Weber  and 
Lewis  J.  Selznick,  has  started  work 
on  the  first  feature. 

Miss  Tanguay  brings  to  the  moving 
picture  screen  a  unique  personality, 
and  the  largest  individual  following 
of  any  vaudeville  artist  in  the  world. 
She  holds  the  record  for  business  at 
all  the  principal  vaudeville  houses  in 
America  and  abroad. 


Seeks     National     Leadership  Ovi 
Other  Films  of  Class;  Carries 
Out  Ziegfeld  "Follies"  Idea 

"Attaining  the  unusual  in  picture 
is  what  the  American  .Bioscope  Co 
poration  is  not  only  sloganizing  b 

producing. 

The  ScreeNews  Magazine,  whk 
outgrew  itself  and  forced  tl 
American  Bioscope  to  reissue  eai 
week  a  supplement  to  this  pictui 
now  looks  as  if  it  will  become  t! 
leading  national  screen  magazine 
the  country,  it  is  announced. 

The  ScreeNews  Magazine  has  i 
tained  the  greater  part  of  its  popula 
ity  through  it's  divertisement.  Sor 
doubts  were  held  by  a  few  that  tl 
policy  of  this  one-reel  subject  cou 
not  be  maintained — that  of  mak' 
a  magazine  entirely  different  from 
other  pictorial,  current  or  topical 
on  the  market.  Fortunately  ho 
ever,  the  seeming  impossibility 
been  attained. 

One  of  the  most  sensational  depa 
ments  installed  is  the  "Follies" 
tion,  under  which  heading  comes  su 
pictures    as    "Beach  Beauties" 
"Beach    Nuts" — amusement  seeke 
and  public  in  general,  and  special 
tertainers  engaged  for  the  occasn 
have  worked  remarkable  results  in 
way    of    ultra-unusual  pictures 
sports,  bathing  fashions  and  farcic 
pictures. 

A  great  deal  of  the  popularity 
Flo  Ziegfeld's  stage  follies  was  due 
the  fact  that  Ziegfeld  proved  to 
the  best  doctor  for  the  tired  busine 
man.    His  perscription  was  femi 
beauty  and  fashions.    The  ScreeN 
Magazine  does  not  claim  any  origi 
ality  as  far  as  this  perscription  goi 
but  it  has  attained  the  adaptation 
it  so  accurately  and  pleasingly  that 
comes  in  for  its  share  of  credit 
adapting  the  policy  for  the  screen 
what  is  wanted  by  picture  patrons. 

In  addition  to  the  first  magazi 
reel,  which  is  a  supplement,  jt 
ScreeNews  Magazine  also  is  one 
the  very  few  subjects  which  has  be1 
universally  received  with  welcome 
competitive  exhibitors.  In  Chicag' 
there  are  three  theaters  within  a  I 
dius  of  four  blocks  running  this  magi 
zine  on  its  publication  date. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


"SEVEN  KEYS  TO  BALDPATE,"  COHAN'S  SECOND 
FILM  FOR  ARTCRAFT,  NEARING  COMPLETION 


Expect  Play  to  Be  Entirely  Filmed  in  Course  of  Week; 
Two  Eastern  Studios  Now  Being  Used 
for  Big  Scenes 


MUTUAL 


lary  Moreland" — July  9  (five-reel 
drama,  with  Marjorie  Ram- 
|i). — Thomas  Maughm  is  in  love 
his  secretary,  Mary  Moreland. 
when    Mary    learns    that  Mrs. 
|  ghm  is  to  become  a  mother,  she 
Maughm  that  they  must  not  see 
other  again.    Mary  goes  to  a  dis- 
l  city  to  work.    Mrs.  Maughm  dies 
after    her    death,    Mary  and 
ighm  are  married. 

erry's  Star  Bout" — July  19  (one- 
Cub  comedy,  with  George  Ovey). 
•rry  loves  Claire,  but  Claire's 
er  will  not  allow  him  to  marry 
re  until  he  has  licked  "Big  Noise 
/'■  champion  prize  fighter.  Jerry 
pares  a  rubber  bulb  with  amonia 
at  the  psychological  moment  ad- 
isters  the  amonia  to  the  nostrils 
he  pugilist.  Jerry  wins  the  fight  as 
1  as  the  girl. 


GENERAL 


Checkmate" — July  7  (one-reel  Selig 
d.ma,  with   Guy  Oliver  and  Stella 
ffzeto). — Hall  Davis,  the  adopted  son 
Dwealthy  John  Strong,  meets  Vivian 
rew,  an  unscrupulous  woman,  and 
comes  infatuated.    The  infatuation 
jws  upon  the  boy  so  strongly  that 
will  not  listen  to  reason  and  will 
t  give  Vivian  up.  John  Strong  goes 
the  woman  and  asks  her  to  give 
:  boy  up,  but  she  refuses.  Strong 
sually  mentions  to  her  her  past  and 
e  immediately  books   passage  for 
pan.    Hall  is  saved  from  the  wiles 
the  siren. 


ART  DRAMAS 


"Miss  Deception" — July  9  (five-reel 
in  Dyke  comedy-drama,  with  Jean 
jthern). — Joyce  Morton  has  been 
ised  in  the  West  by  her  uncle.  She 
is  never  seen  Morton,  her  father, 
ho  is  a  millionaire.  Morton  sends 
•r  his  daughter,  and  when  she  goes 
>  her  unknown  eastern  home,  she 
?cides  to  pose  as  a  socially  awkward 
rpossibility.  Morton  and  his  culti- 
ited  friends  fall  victims  to  the  de- 
;ption,  but  Joyce  secures  true  hap- 
mess  through  her  prank. 


FOX 

"Two  Little  Imps" — July  15  (five- 
eel  Fox  comedy-drama,  with  Kather- 
ie  and  Jane  Lee).— Jane  and  Kath- 
rine  are  having  a  delightful  time  at 


the  seashore  resort  when  their  mother 
is  called  to  town.  Uncle  Billy  is  sent 
to  take  care  of  the  youngsters.  On 
the  way  he  meets  Betty  Murray  and 
falls  in  love  with  her.  Every  time 
Billy  and  Betty  are  together  the 
youngsters  get  into  new  escapades  and 
have  the  hotel  in  constant  turmoil. 
Through  Katherine,  Betty's  father  and 
prodigal  brother  are  reunited  and  Bet- 
ty and  Billy  become  engaged. 

"Bing!  Bang!"— July  9  (two-reel 
Fox  comedy,  with  Charles  Conklin). 
— Conklin  takes  his  girl  out  for  a 
motorped  ride.  They  then  go  to  a 
department  store  where  Conklin 
spends  all  sorts  of  money.  From  the 
store  they  go  to  the  country  club. 
The  floorwalker  steals  money  from 
the  store  and  goes  to  the  country  club 
also.  Policemen  with  the  owner  of 
the  store  and  janitors  all  set  out  in 
pursuit  of  the  thief,  When  the  police 
arrive  at  the  club  the  thief  falls  from 
a  roof  into  the  waiting  patrol  wagon 
and  Conklin  wiris  the  girl. 


FAIRMOUNT 


"Hate" — (seven  reel  state  rights  fea- 
ture with  Adelaide  Holland  and  Mor- 
gan Jones). — The  betrayal  of  the 
mother  by  the  man  she  loves,  instills 
into  her  young  son  the  pre-natal  germ 
of  hate.  This  hatred  influences  the 
entire  life  of  the  young  man  and  un- 
derworld politics  plays  an  important 
part  in  his  life. 


PATHE 


"The  Woman   in   White" — July  1 

(five-reel  Thanhouser  drama,  with 
Florence  La  Badie). — Laura  Fairle 
marries  Sir  Percival  Glyde  on  her 
father's  last  request.  Shortly  after 
their  marriage  Ann  Catherick,  known 
as  the  woman  in  white,  and  who  re- 
sembles Laura  very  much,  comes  to 
her  and  tells  her  of  Glyde's  past. 
Laura  is  very  unhappy.  Marian,  her 
half  sister  learns  from  Laura  the  true 
state  of  affairs  and  decides  to  keep 
her  eye  on  Sir  Percival.  Through 
the  efforts  of  Marion  Laura  is  saved 
from  an  unhappy  fate. 

"It  Happened  to  Adele" — July  8 
(five-reel  Thanhouser  drama,  with 
Gladys  Leslie). — Adele,  a  child  of  the 
tenements  and  a  great  believer  in 
romance,  becoms  a  chorus  girl.  She 
meets  Vincent  Harvey,  an  embryonic 
opera  composer.  Vincent  writes  an 
opera  and  asks  Adele  to  play  in  it. 


Adele  takes  the  opera  to  Horton,  a 
broker  who  had  befriended  her,  ana 
asks  him  to  produce  it.  Horton  con- 
sents and  the  opera  becomes  popular. 
Adele  and  Vincent  become  engaged. 
One  day  fire  breaks  out  and  Vincent, 
knowing  the  opera  score  is  on  Adele's 
table,  rushes  to  get  it  forgetting  all 
about  Adele.  Horton  arrives  in  time 
to  take  Adele  from  the  burning  build- 
ing. 


TRIANGLE 


"A  Strange  Transgressor" — July  8 

(five-reel  Triangle  drama  with  Louise 
Glaum). — Lola  Montrose  loves  John 
Hampton  and  in  her  love  for  him  she 
casts  aside  all  conventionalities.  Then 
the  day  comes  when  John  tells  Lola 
that  he  has  grown  tired  of  her  and 
is  to  marry  a  woman  of  his  own  class. 
Lola  pleads  with  him  to  marry  her 
for  the  sake  of  their  son,  but  he  re- 
fuses. Through  the  son,  Lola  wreaks 
vengeance  on  Hampton. 

"Time  Locks  and  Diamonds" — July 
8  (five-reel  Triangle  drama,  with  Wil- 
liam Desmond). — "Silver  Jim"  Far- 
relis,  an  international  crook,  is  known 
from  New  York  to  Rome  as  one  of 
the  most  clever  diamond  thieves.  With 
the  graduation  of  his  sister  Marjory 
from  a  convent,  Jim  decides  to  give 
up  his  life  of  cunning.  Shortly  after 
Marjory's  arrival,  Jim  learns  that  one 
of  his  partners  has  been  caught  and 
the  opportunity  for  Jim  to  "turn  his 
last  trick"  presents  itself.  After  a 
series  of  adventures  which  cause  him 
to  use  all  his  old  cunning  as  a  master 
mind,  Jim  is  able  to  preserve  his  sis- 
ter's happiness  and  keep  out  of  the 
clutches  of  the  international  police. 


VITAGRAPH 


"Caste" — July  2  (five-reel  Vitagraph 
drama,  with  Peggy  Hyland  and  Sir 
John  Hare). — The  Marquise  D'Alroy 
allowed  her  son,  Captain  D'Alroy  to 
know  little  about  her.  As  a  conse- 
quence the  boy  holds  her  in  awe  and 
on  her  occasional  visits  to  the  captain 
she  always  impresses  him  with  his 
social  prestige.  Captain  loves  Esther 
Eccles,  a  dancer  at  the  Gaiety.  Esther 
is  a  wholesome,  dainty  girl,  untainted 
by  her  theatrical  environment.  The 
captain  knows  that  the  marquise 
would  never  approve  of  the  match  so 
he  never  confides  his  love.  But  he 
wins  Esther. 


36 


EXHIBITORS  HERALD 


NOTABLE  EXHIBITORS  AND  BIG  CROWDS  SEE 
MAE  MARSH  IN  BIG  CIRCUS  SCENES  OF  FILM 


Big  Tent  Show  and  Village  with  3,000  People  Used  in 
Goldwyn  Production  Under  Way  at 
Fort  Lee  Studios 


WORLD 


"The  Brand  of  Satan"— July  9  (five- 
reel  World  drama,  with  Montagu 
Love). — Jacques  Cordet,  the  prosecut- 
ing attorney,  is  anxious  to  bring  to 
justice  a  notorious  thief,  who  is  known 
as  "The  Stranglcr."  Jacques  is  sub- 
ject to  severe  headaches  and  during 
the  period  of  a  headache  he  assumes 
another  personality,  that  of  Lazard, 
"The  Strangler."  In  the  personality 
of  Jacques  he  loves  Natalia  Despard, 
the  daughter  of  a  former  lover  of 
his  mother's.  As  Lazard  lie  loves 
Marie,  daughter  of  a  toy  maker.  Dr. 
Despard  informs  Jacques  that  he  is 
the  victim  of  a  dual  personality. 
Jacques  has  sentenced  Manuel,  his 
father,  to  die  for  the  murder  of  the 
Despard  butler.  He  then  realizes 
that  he  is  guilty,  but  his  mother  tells 
Jacques  how  Manuel  had  committed 
even  a  bigger  crime  and  so  Jacques 
lets  Manuel  die.  Jacques  is  the  vic- 
tim of  a  bomb  explosion  and  is  taken 
to  the  hospital.  Here  an  operation  is 
performed,  the  pressure  removed  from 
his  brain  and  he  becomes  normal. 
When  he  is  fully  recovered  Jacques 
and  Xatalia  are  married. 

ICHANGES  oFtHEWEEk! 


L.  L.  Pennybaker,  formerly  book- 
keeper of  the  New  Orleans  branch  of 
the  Mutual  Film  Corporation,  has 
been  appointed  manager  of  the  ex- 
change, succeeding  E.  L.  Rife,  who 
resigned  June  16. 


The  magnetism  of  Mac  Marsh  that 
makes  people  throughout  the  world 
go  to  see  her  in  motion  pictures 
proves  to  be  equally  powerful  in  the 
studios  over  in  Fort  Lee,  for  hun- 
dreds of  notables  have  visited  the 
studios  to  watch  her  work  in  a  big 
production  now  nearing  completion. 
Three  Thousand  in  Circus  Scenes 

For  the  past  week  more  than  3,000 
persons  have  worked  day  and  night  in 
the  circus  scenes  for  what  is  thus  far 
the  most  pretentious  of  all  the  Gold- 
wyn productions.  In  the  taking  of 
these  scenes  Goldwyn  not  only  took 
over  an  entire  circus,  with  all  of  its 
employees,  from  staken.en  to  side- 
shows and  "concessions,"  but  em- 
ployed about  2,000  extras  and  citizens 
of  Fort  Lee. 

A  village  has  been  constructed,  and 
through  the  streets  of  this  village,  by 
day  and  by  night  for  a  week,  the  cir- 
cus caravan  has  wended  its  way, 
with  lions  roaring  and  \\;ith  elephants 
pushing  the  animal  cages  over  the 
rough  spots  in  the  roads.  None  of 
the  so-called  "night  stuff"  of  a  circus 
has  been  faked  by  daylight,  as  is  pos- 
sible in  cinema  photography.  If  the 
plot  called  for  night  scenes,  the  work 
was  done  at  night. 

Exhibitors  Watch  Work 

News  of  the  taking  of  these  scenes 
crossed  the  Hudson  quickly  and  at- 


tracted a  gallery  of  visitors.  Among 
the  important  personages  of  the  film 
world  attracted  to  the  Goldwyn  stu- 
dios to  watch  Mae  Marsh  working  in 
these  scenes  were:  Marcus  Loew,  the 
New  York  picture  magnate  who  owns 
a  hundred  or  more  theaters;  Robert 
Lieber  of  Indianapolis,  owner  of  the 
Circle  theater  in  that  city;  T.  L.  Tally, 
the  wealthy  Los  Angeles  owner  of 
picture  theaters;  John  H.  Kunsky  of 
Detroit,  who  has  a  chain  of  ten  big 
houses,  including  the  two  greatest 
cinema  edifices  in  Michigan's  first 
city;  Nathan  Gordon,  owner  of  im- 
portant theaters  in  Boston,  Lynn, 
Worcester,  Rochester  and  elsewhere. 

Theatrical  circles  were  represent- 
ed by  A.  H.  Woods,  the  producer, 
and  Kenneth  Macgowan,  one  of  the 
best-known  of  the  younger  writers  on 
the  stage  and  screen. 

Mae  Marsh's  working  schedule  is 
filled  to  overflowing.  She  will  com- 
plete her  present  picture  Thursday 
night,  July  12,  or  the  day  following, 
and  will  leave  for  Chicago  on  Friday 
afternoon,  July  13,  to  attend  the 
opening  of  the  Exhibitors'  League 
Exposition  at  the  Coliseum  on  Sat- 
urday. This  picture,  incidentally, 
will  be  exhibited  two  days  later  at  a 
trade  showing  of  the  Goldwyn  pro- 
ductions in  Chicago. 


Alice  MacChesney,  who  played  in- 
genue roles  with  Essanay,  has  joined 
Metro  company. 


S.  W.  Hatch,  former  exchange  man- 
ager of  Cincinnati,  has  been  made 
branch  manager  of  George  Klcine's 
K-E-S-E  branch  at  Cincinnati. 


Charles  T.  Dazey  has  severed  con- 
nections with  the  Lasky  Company 
and  moved  to  Santa  Barbara,  where 
he  will  write  scenarios  for  the  Ameri- 
can Film  Company.  Mr.  Dazey  is 
the  author  of  "Manhattan  Madness," 
in  which  Douglas  Fairbanks  starred, 
as  well  as  "Wolf  Lowry,"  William  S. 
Hart's  vehicle. 


Toronto,  Out. — Phillip  Kaufman 
has  been  made  general  manager  of 
the  Monarch  Film  Company;  Sammy 
Glazier,  formerly  a  Monarch  sales- 
man, has  been  made  Toronto  man- 
ager, and  I.  Soskin  has  been  appointed 
manager  of  the  Famous  Players  Com- 
pany to  replace  Mr.  Kaufman. 


FRANK  HALL  TO  TOUR 

WEST    IN    SURVEY  OF 

STATE  RIGHTS  FIELD 


Will  Arrange  with  Number  of  Ex- 
changes for  Handling  of  Big 
Feature  Film 

To  gain  first-hand  information  as 
to  the  condition  of  the  state  rights 
field,  and  especially  what  effect  war 
developments  have  had  on  the  indus- 
try in  the  West,  Frank  Hall,  direct- 
ing head  of  Frank  Hall  Productions, 
Inc.,  is  planning  a  country-wide  trip 
in  the  interest  of  Edgar  Lewis'  pro- 
duction "The  Bar  Sinister"  and  "Her 
Fighting  Chance,"  the  A.  H.  Jacobs 
Photoplays,  Inc.,  special  feature  star- 
ring Jane  Grey.  Mr.  Hall  also  will 
arrange  with  a  number  of  the  leading 
exchanges  of  the  Middle  West  to  dis- 
tribute his  features  in  that  territory. 


L-KO  COMEDIES  FOR. 
MID-SUMMER  ARE 

UNDER  WAY  AT  COAST 


J.   G.   Blystone   and   Force  Making 
Series  of  Two-Reelers  for 
Universal  Program 

Director-General  J.  G.  Blystone  and 
his  force  of  producers  at  Hollywood, 
Cal.,  are  making  a  series  of  two-reel 
L-Ko  comedies  for  mid-summer  dis- 
tribution through  Universal. 

Noel  Smith  has  completed  "Surf 
Scandal"  with  Dan  Russell,  Gladys 
Yarden  and  Lucille  Hutton  featured, 
and  Dick  Smith  is  directing  a  lively 
comedy  entitled  "The  Sign  of  the 
Cucumber,"  with  Bob  McKenzie,  Eva 
Novak  and  Chester  Ryckman. 

"Blackboard  and  Blackmail"  is  a 
Phil  Dunham  feature  which  Vin 
Moore  has  completed,  with  Myrtle 
Sterling  sharing  the  comedy  honors. 


EXHIBITORS  HERALD 


37 


By  "MAC" 


J  feil,  manager  of  the  Castle 
s  some  exponent  of  pub- 
Iging  by  the  number  ol 
nouncement  cards  he  has 
I  various  points  of  vantage, 
ig  the  presentation  of  the 
ng  Douglas  Fairbanks  film 
Wild  and  Woolly." 

i  Weinshenker,  well  known 
libitors,  has  become  a  mem- 
ic  sales  department  of  the 
Selznick  productions,  Inc., 
:o. 

cresting  oriental  film,  "Reel 
hina''  will  be  the  bill  of  en- 
nt  for  the  "high-brows"  of 
for  a  three  day  run  at  the 
Theater,  F.  H.  McMillan  an- 
Apropos,  Dr.  Sam  Atkinson, 
of  the  theater,  will  lecture 
having  had  the  fortune  to 
d  for  many  months  among 
of  this  ancient  country. 

&  Forbes,  of  the  Plaisancc 
Thursday,  June  28,  turned 
e  oyer  to  the  Ladies'  Auxil- 
jfhe  West  Suburban  Hospital, 
li'em  an  especially  selected  film. 
He  Warde  in  "Fires  of  Youth." 
p  ceeds  of  the  evening  were 
II)  the  fund  to  maintain  the 
fe  section  of  this  hospital. 

nKimball  Young,  enhanced  the 
jdmess  of  the  Hotel  Blackstone 
h  beauty  during  a  visit  to  Chi- 
tl  week  of  June  24. 

JC.Volf,  brother  of  Nat  and  Joe 
,  ntil  recently  associated  with 
il;  department  of  the  Universal 
cston,  Texas,  has  joined  the 
Vhce  Corps  of  the  U.  S.  army 
ri  at  Fort  Wilson,  Texas. 

i  Brockell,  manager  of  the  lo- 
c  wyn  branch,  started  attending 
'fiess  with  great  speed  July  2, 
ie  Goldwyn  suite  opened  on 
|d  floor  of  the  Orpheum  Thc- 
E  tiding. 

"an  Ronkel,  manager  of  the 
>  1  Exchange,  has  joined  the 

isrgy  squad,"  having  annexed 
IWinton  Six  for  diversion.  Be 
-  Ike,  old  top,  where  you  leave 
i  seem  to  have  a  fondness  for 
in's  cars. 

>'  D.  Scott,  eastern  division 
r  of  the  K-E-S-E  branch 
returned  to  Chicago  the  week 


of  June  25,  completing  an  extended 
trip  covering  all  the  George  Kleine 
branches  throughout  the  eastern  ter- 
ritory. H.  D.  Graham,  manager  of' 
the  Minneapolis  branch,  paid  the  home 
office  a  visit  enroute  for  Minneapolis 
after  attending  the  Iowa  Exhibitors' 
convention  at  Des  Moines.  He  stated 
general  business  in  the  Northwest  is 
exceptionally  good. 


OUR  PLATFORM 

"There  is  but  one  course  to 
take  if  the  exhibitors'  organiza- 
tion is  ever  to  attain  its  right- 
ful place  in  the  industry:  there 
must  be  a  thorough  house- 
cleaning  of  men  and  methods 
and  the  old  parasitical  system 
of  making  the  league  a  poach- 
ing ground  for  a  few  selfish 
individuals  must  be  forever 
abandoned." 

—From   HERALD  editorial,  May  19, 
1917. 


LYDA  BORELLI,  EUROPEAN  TRAGEDIENNE,  TO  BE 
SEEN  ON  AMERICAN  SCREEN  IN  "ROBESPIERRE" 


Export   and    Import   Film    Company's   Seven-Reel  State 
Rights  Drama  Has  Powerful  Story  with  Foremost 
Continental  Player  and  All-Star  Cast 


Lyda  Borelli,  said  to  be  the  fore- 
most tragedienne  of  Europe,  heads 
the  cast  of  the  Export  &  Import  Film 
Company's  seven-reel  state  rights 
spectacle,  "Robespierre."  The  charm- 
ing actress  is  the  chief  luminary  in 
a  company  of  stars  of  international 
repute,  including  Novelli  and  Raoul 
Fahiani. 

Reveal  Name  on  Queries 

It  was  the  intention  of  the  Export 
&  Import  Company  to  issue  "Robes- 
pierre" without  special  reference  to 
the  cast,  preferring  to  let  the  public 
recognize  the  famous  actress,  but  in- 
quiries from  those  who  viewed  the 
film  asking  whether  it  is  the  same 
Borelli  whom  they  had  seen  in  Cines 
productions  compelled  them  to  an- 
nounce the  fact. 

Lyda  Borelli  appears  as  the  Mar- 
chioness de  Fontenay  in  "Robes- 
pierre," whose  love  affair  with  the  my- 
sterious "Unseizable"  eventually 
brings  about  the  overthrow  of  the 
dictator  Robespierre.  In  a  series  of 
scenes  she  first  plays  the  noblewoman 
who  leads  the  idle  society  folk  on 
their  careless  way  to  destruction  at 
the  hands  of  the  mob,  and  then  comes 
a  change  in  her  life  that  transforms 
her  into  an  intriguing  factor  in  the 
momentous  affairs  of  the  French  na- 
tional crisis.  To  save  her  lover  she 
plays  her  woman's  wit  against  the 
brains  of  the  keenest  men  in  the  gov- 
ernment. 

Plans  to  Popularize  Star 

Ben  Blumenthal,  head  of  the  Ex- 
port &  Import  Film  Company,  an- 
nounces that  he  has  plans  with  regard 
to  Lvda   Borelli's  future  before  the 


American  public  which  will  place  her 
on  the  same  footing  here  that  she  has 
already  attained  in  Europe  with  pic- 
ture patrons. 


HELEN  HOLMES  COMPANY 
MAKES  FIRST  EPISODE 

OF  NEW  RAIL  SERIAL 

The  Helen  Holmes  company  un- 
der the  direction  of  J.  P.  McGowan, 
this  week  completed  the  first  episoae 
of  the  latest  Signal  Serial,  "The  Lost 
Express,"  and  began  the  production 
of  "The  Destroyed  Document,"  sec- 
ond of  the  chapters  of  the  photonovel. 

As  in  the  preceding  installment, 
Miss  Holmes  is  supported  in  this  by 
a  cast  including  Leo  D.  ^Maloney, 
Thomas  G.  Lingham.  William  Brun- 
ton,  W.  A.  Behrens,  Edward  Hearn, 
Andrew  Waldron  and  a  number  ot 
other  well  known  photoplayers  now 
with  the  Signal. 

The  story  hinges  about  the  myster- 
ious destruction  of  a  document  which 
is  vital  to  the  success  of  operations 
of  a  crowd  of  men.  They  sit  around 
a  table  in  a  compartment  of  a  train. 
On  the  table  lies  the  paper.  As  they 
are  discussing  it,  they  suddenly  re- 
alize that  it  has  been  mysteriously  de- 
stroyed. No  one  has  entered  the  com- 
partment, the  window  is  closed  and 
there  is  nobody  near  enough  to  have 
reached  the  paper.  Yet  it  lies  there 
totally  destroyed  save  for  a  few  tiny 
bits  that  have  fluttered  to  the  floor. 


Attend  the  Chicago  Convention 
—  make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


38 


EXHIBITORS  HERALD 


HORSLEY  TO  PUBLISH  CRANE  WILBUR  FILM 

FEATURES  ON  ART  DRAMAS,  INC.,  PROGRAM 


"Eye  of  Evil,"  "Third  Generation"  and  "Unto  the  End" 
Are  First  Pictures  Scheduled  to  Be  Issued  Soon; 
Picked  Concern  for  Its  Fairness 


After  long  and  careful  consideration 
of  all  the  film  distributing  organiza- 
tions in  the  field,  David  Horsley  has 
selected  the  Art  Dramas,  Inc.,  pro- 
gram as  the  medium  for  publishing 
his  Crane  Wilbur  special  features. 

The  Crane  Wilbur  features,  several 
of  which  are  already  completed,  will 
be  placed  on  the  Art  Dramas  program 
in  the  near  future.  The  initial  pic- 
tures of  the  series  are  entitled  "Eye 
of  Evil,"  "  "Third  Generation"  and 
"Unto  the  End."  These  were  directed 
by  Lorimer  Johnson,  a  producer  of 
comprehensive  experience.  The  Crane 
Wilbur  features  are  all  of  the  stand- 
ard five-reel  length. 

Date  to  Be  Given  Soon 

The  exact  date  on  which  Crane 
Wilbur  will  make  his  debut  on  the  Art 
Dramas  program  will  be  announced 
shortly. 

It  is  also  announced  that  a  series 
of  western  dramas  starring  this  popu- 
lar player  is  in  preparation.  These 
will  be  of  a  new  kind  and  aimed  to 
satisfy  a  good  demand,  for  western 
productions  have  been  so  scarce  of 
late  as  to  be  something  of  a  novelty. 

Mr.  Horsley,  in  a  statement  to  the 
papers,  thus  expressed  his  reasons  for 
selecting  Art  Dramas  program  as  the 
most  desirable  distributing  medium 
for  his  Crane  Wilbur  productions. 

"After  exhaustive  study  of  issuing 
conditions  and  policies,  I  have  se- 
lected the  Art  Dramas  program  to 


handle  my  Crane  Wilbur  features,  be- 
cause the  principles  on  which  that  or- 
ganization is  founded  are  the  fairest 
to  both  producer  and  exhibitor.  Art 
Dramas,  Inc.,  has  been  successful  be- 
cause its  contributing  producers  have 
practiced  intensive  production  meth- 
ods, and  through  a  centralization  of 
effort  have  achieved  highly  satisfac- 
tory results  for  manufacturer,  distrib- 
utor, and  exhibitor  alike. 

Policy  of  Fairness 

"This  policy  of  fairness  to  both  pro- 
ducer and  exhibitor  has  brought  Art 
Dramas  a  wide  following  all  over  the 
United  States,  and  I  doubt  if  there  is 
another  organization  in  existence 
which  is  so  advantageous  to  all  con- 
cerned. 

"I  have  been  watching  the  Art 
Dramas  program  very  keenly  since  it 
was  founded  six  months  ago,  as  I  was 
interested  in  seeing  whether  or  not 
the  policies  it  advocated  were  working 
policies.  Time  has  proven  that  they 
are,  and  exhibitors  have  flocked  to  en- 
dorse them.  There  is  now,  of  course, 
no  question  of  the  program's  success." 

Horsley  a  Film  Veteran 

Mr.  Horsley  is  a  veteran  in  the  mo- 
tion picture  industry,  having  been  one 
of  the  first  successful  independent 
producers.  His  studios  in  Los  An- 
geles now  are  among  the  largest  in 
the  country.  He  has  been  active  in 
every  movement  to  better  conditions 
in  the  industry,  and  is  one  of  the  rec- 


ognized leaders  of  the  businesi 
was  one  of  the  strongest  oppom 
the  Patents  Company  and  fou; 
so-called  "trust."  It  is  due  lar| 
his  efforts  that  motion  picture! 
industry  have  attained  their 
prosperity. 

That     he    has    selected  tl 
Dramas  program  as  his  issuii 
dium  is  considered  by  Harry  Rai 
president  of  the  company,  to  b( 
final    and    convincing    proof  of 
Tightness  of  the  ideals  on  which 
organization  is  built. 


EXPENSES  CAUSE 
CANADIAN  COMPAN 
TO  SUSPEND  WOF 


National  Features  at  Trento 
Ont.,  Uses  Up  Capital 
in  Payroll 


Toronto,  Ont. — The  Canadian 
tional  Features  has  discontinued 
eration  in  its  studio  at  Trenton,  C 
according  to  a  recent  announcem 
The  company  started  work  on  f 
first  picture  in  March  and  was 
to  obtain  the  services  of  Margui 
Snow,  Holbrook  Blinn.  Barry  0' 
and    other   stars.     Production'  1 
along  smoothly  until  the  payroll 
operating    expenses  consumed 
capital  of  the  company.  One  by 
the  actors  and  employes  packed 
bags  and  left  Trenton.    It  is  urj 
stood,  however,  that  plans  are  air 
under  way  for  reorganization  of 
company  on  a  firmer  foundation 


MARJORIE  RAMBEAU  IN  THREE  SCENES  FROM  "MARY  MORELAND" 


In  this  Film  Marjorie  Rambeau,  the  Stage  Favorite,  Is  Given  a  Wide  Opportunity  for  the  Display  of  Her  Emotional  Talent.  (Pow 


ell-J  * 


■calendar  of  feature  releases 


ARTCRAFT  PICTURES 

i   1 — "Broadway  Jones,"  five  reels,  with  Georee  Cohan. 
I  15 — "In  Again — Out  Again,"  five  reels,  with  Douglas  Fairbanks. 
I— "A  Romance  of  the  Redwoods,"  five  reels,  with  Mary  Pickford. 
[—"Wild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks. 
l-"The  Little  American,"  six  reels,  with  Mary  Pickford. 

ART  DRAMAS,  INC. 

17 —  Apollo,  "The  Mystic  Hour,"  five  reels. 

24 —  Van  Dyke,  "Song  of  Sixpence,"  five  reels. 
1 31 — U.  S.,  "House  of  Cards,"  five  reels. 

11 — Van  Dyke,  "A  Mute  Appeal,"  five  reels. 

18 —  Apollo,  "The  Golden  God,"  five  reels. 

25—  Erbograph,  "The  Road  Between,"  five  reels. 
2 — U.  S.,  "The  Peddler,"  five  reels. 

9 — Van  Dyke.  "Miss  Deception,"  five  reels. 
16 — Apollo,  "When  You  and  I  Were  Young,"  five  reels. 

BLUEBIRD  PHOTOPLAYS 

The  Clock,"  five  reels,  with  Franklin  Farnum  and  Agnes 
Vernon. 

'Little  Miss  Nobody,"  five  reels,  with  Violet  Mersereau. 
Treason,"    five    reels,    with    Allen    Holubar    and  Joseph 
Girrard. 

The  Flashlight  Girl,"  five  reels,  with  Dorothy  Phillips. 
'Southern  Justice,"   five   reels,  with  Myrtle  Gonzalez  and 

George  Hernandez. 
'Bringing  Father  Home,"  five  reels,  with  Franklyn  Farnum. 
'A  Doll's  House,"  five  reels,  with  Dorothy  Phillips. 
"A  Little  Orphan,"  five  reels,  with  Ella  Hall. 
'A  Kentucky  Cinderella,"  with  Ruth  Clifford  and  Rupert 
Julian. 

'Fires  of  Rebellion,"  five  reels,  with  Dorothy  Phillips. 
'The  Car  of  Chance,"  five  reels,  with  Franklyn  Farnum. 
'The  Greater  Law,"  five  reels,  with  Myrtle  Gonzales  and 

George  Hernandez. 
'The  Rescue,"  five  reels,  with  Dorothy  Phillips. 

BUTTERFLY  PHOTOPLAYS 

'Like   Wildfire,"   five   reels,   with   Herbert   Rawlinson  and 

Neva  Gerber. 
'Money  Madness,"  five  reels,  with  Mary  MacLaren. 
"The  Circus  of  Life,"  five  reels,  with  Zoe  Rae. 
"The  Fire  of  Youth."  five  reels,  with  Jack  Mulhall. 
'Man  and  Beast,"  five  reels,  with  Eileen  Sedgwick. 
'The  Plow  Woman,"  five  reels. 

'The  Reed  Case,"  five  reels,  with  Allen  Holubar  and  Louise 
Lovely. 

FOX  FILM  CORPORATION 

'A  Small  Town  Girl,"  five  reels,  with  June  Caprice. 
'The  Book  Agent,"  five  reels,  with  George  Walsh. 
'Heart  and  Soul,"  five  reels,  with  Theda  Bara. 
'The  Final  Payment,"  five  reels,  with  Nance  O'Neil. 
'The  Silent  Lie,"  five  reels,  with  R.  A.  Walsh. 
"The  Slave,"  five  reels,  with  Valeska  Suratt. 
"The  Broadway  Sport,"  five  reels,  with  Stuart  Holmes. 
'Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 
"Some  Boy,"  five  reels,  with  George  Walsh. 
'When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 
'The  Siren,"  five  reels,  with  Valeska  Suratt. 
'The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 
'Two  Little  Imps,"  five  reels,  with  Katherine  and  Jane  Lee. 
'To  Honor  and  Obey,"  five  reels,  with  Gladys  Brockwell. 

FOX  FILM  COMEDIES 
"The  Film  Spoilers,"  two  reels,  with  Charles  Conklin. 
'His  Love  Fight,"  two  reels,  with  Hank  Mann. 
"An  Aerial  Joy  Ride,"  two  reels,  with  Ray  Griffith. 
7 — "His  Smashing  Career,"  two  reels,  with  Billie  Ritchie- 
14 — "A  Roman  Cowboy,"  two  reels,  with  Tom  Mix. 
21 — "His  Bomb  Policy,"  two  reels,  with  Charles  Conklin. 
28 — "Suds  of  Love,"  two  reels,  with  Hank  Mann. 

KLEINE-EDISON-SELIG-ESSANAY 

30 — Selig,  "The  Danger  Trail,"  five  reels,  with  H.  B.  Warne? 

and  Violet  Heming. 
7 — Essanay,  "The  Saint's  Adventure,"  five  reels,  with  Henry  B. 

Walthal  and  Mary  Charleson. 
14 — Selig,  "The  Lad  and  the  Lion,"  five  reels,  with  Vivian  Reed 

and  George  Fawcett. 
21 — Essanay,    "Night    Workers,"    five    reels,    with  Marguerite 

Clayton. 

28 — Edison,  "The  Telltale  Step,"  five  reels,  with  Shirley  Mason. 
4 — Selig,  "The  Mystery  of  No.  47,"  five  reels,  with  Ralph  Herz. 
11 — Essanay,  "Filling  His  Own  Shoes,"  five  reels,  with  Bryant 
Washburn. 

:  18 — Essanay,  "Land  of  Long   Shadows,"  five  reels,  with  Jack 
Gardner. 

25 — Edison,  "The  Ghost  of  Old  Morro,"  five  reels,  with  Mabel 

Trunnelle  and  Robert  Conness. 
2 — Essanay.  "The  Man  Who  Was  Afraid,"  five  reels,  with  Bryant 

Washburn. 

9 — Edi<on^  "Light  in  Darkness,"  five  reels,  with  Shirley  Mason. 
16 — Essanay,  "Range  Boss,"  five  reels,  with  Jack  Gardner, 
fcy  23 — Essanay,  "The  Golden  Idiot,"  five  reels,  with  Bryant  Wash- 
burn. 

METRO  PICTURE  CORPORATION 

r.  23 — Columbia,  "God's  Law  and  Man's,"   Society  D.,  five  reels. 

with  Viola  Dana, 
r.  30 — Rolfe,  "The  Millionaire's  Double,"  five  reels,  with  Lionel 

Barrymore. 


30—' 

I  7- 

14—' 


21—' 
28— 


11—' 
15- 
25  — 

2—' 
9—' 
16—' 

23—' 

21—' 

28—' 

4 — ' 
18—' 
25—' 
2— " 
9— ' 


7—; 

21—' 
21—' 
28—' 
3— 
10—' 
17— 
24— 
1— 
1— 


26_ 


April 

May 
May 

May 
May 

June 
June 

June 
June 
July 
July 

July 

July 


Apr. 
May 
May 
May 

Mav 
May- 
May 
Tune 
June 

June 
June 

June 

June 
July 

July 

July 

July 


30 — Columbia,  "The  Call  of  Her  People,"  seven  reels,  with  Ethel 
Barrymore. 

7 — Rolfe,  "Sowers  and  Reapers,"  five  reels,  with  Emmy  Wehlec. 
14 — Popular,  "The  Soul  of  a  Magdalen,"  five  reels,  with  Mme. 
Petrova. 

21 — Rolfe,  "The  Beautiful  Lie,"  five  reels,  witn  Frances  Nelson. 
2S — Rolfe,   "The   Duchess   of   Doubt,"    five   reels,   with  Emmy 
_  Wehlen. 

4 — Columbia,  "Lady  Barnacle,"  five  reels,  with  Viola  Dana. 
11 — Yorke,   "The   Haunted   Pajamas,"  five   reels,   with  Harold 
Lockwood. 

18 — "The  Greatest  Power,"  five  reels,  with  Ethel  Barrymore. 
25 — "Aladdin's  Other  Lamp,"  five  reels,  with  Viola  Dana. 

2 — "The  Trail  of  the  Shadow,"  five  reels,  with  Emmy  Wehlen. 

9 — "Peggy,    the    Will    o'    the    Wisp,"    five    reels,    with  Mabel 
Taliaferro. 

16 — Yorke,  "The  Secret  Spring,"  five  reels,  with  Harold  Lock- 
wood. 

23 — "The  Belle  of  the  Season,"  five  reels,  with  Emmy  Wehlen. 

MUTUAL  STAR  FEATURES 

30 — American,  "Whose  Wife?"  five  reels,  with  Gail  Kane. 
7 — Powell,  "Hedda  Gabler,"  five  reeis,  with  Nance  O'Neii. 
7 — American,  "The  Frame-Up,"  five  reels,  with  Williatii  Russell. 
14 — American,   "Annie-for-Spite,"   five  reels,  with  Mary  Miles 
Minter. 

21 — Powell,  "The  Mirror,"  five  reels,  with  Marjorie  Rambeau. 
21 — Horkheimer,     "The   Checkmate,"   five   reels,     with  Jackie 
Saunders. 

2S — American,  "The  Serpent's  Tooth,"  five  reels,  with  Gail  Kane. 

'Reputation,"  five  reels,  with  Edna  Goodrich. 
"Shackles   of   Truth,"   five   reels,   with  William 


-American,  ' 
4 — American, 
Russell. 
11 — American.  ' 


Apr. 


May 
June 


Periwinkle,"  five  reels,  with  Mary  Miles  Mintei 
IS — Powell,  "The  Dazzling  Miss  Davison,"  five  reels,  with  Mar- 
jorie Rambeau. 

15 —  Horkheimer,  "A  Bit  of  Kindling,"  five  reels,  with  Jackie 

Saunders. 

25 —  American,  "The  Upper  Crust."  five  reels,  with  Gail  Kane. 

2 —  American.   "The   Masked   Heart,"  five  reels,  with  William 

Russell. 

9 — Powell,  "Mary  Moreland,"  five  reels,  with  Marjorie  Ram- 
beau. 

16 —  Horkheimer,    "Betty    Be    Good,"    five    reels,    with  Jackie 

Saunders 

23 — American,  "Melissa  of  the  Hills,"  five  reels,  with  Mary  Miles 
Minter. 

PARAMOUNT  PICTURES  CORPORATION 

9 — Lasky,  "The  Cost  of  Hatred,"  five  reels,  with  Kathlyn  Wil- 
liams and  Theodore  Roberts. 
12 — Lasky,  "Tides  of  Barnegat,"  five  reels,  with  Blanche  Sweet. 

16 —  Famous  Players,  "Sleeping  Fires,"  five  reels,  with  Pauline 

Frederick. 

19 — Pallas,  "The  Lonesome  Chap,"  C.-D..  five  reels,  with  House 

Peters  and  Louise  Huff. 
23 — Famous  Players,  "The  Valentine  Girl,'   C.-D.,  five  reels,  with 

Marguerite  Clark. 

26 —  Lasky,  "The  Girl  at  Home,"  five  reels,  with  Vivian  Martin 

and  Jack  Pickford. 

30 —  Famous  Players,  "Hearts  Desire."  five  reels,  with  Marie  Doro. 

3 —  Lasky,  "Sacrifice,"  five  reels,  with  Margaret  Illington. 

7 — Lasky,  "The  Primrose  King,"  five  reels,  with  Mae  Murray. 

10 —  Lasky,  "The  Silent  Partnei,"  five  reels,  with  Blanche  Sweet 

and  Thomas  Meighan. 

14 —  Morosco,  "The  Marcellini  Millions,"  five  reels,  with  George 

Beban. 

17 —  Morosco,  "The  Highway  of  Hope,"  five  reels,  with  Kathlyn 

Williams  and  House  Peters. 
21 — Famous  Players,  "Her  Better  Self,"  five  reels,  with  Pauline 
Frederick. 

2S — Lasky,  "Freckles,"  five  reels,  with  Louise  Huff  and  Jack 
Pickford. 

31 —  Lasky,  "Unconquered,"  five  reels,  with  Fannie  Ward. 

4 —  Morosco,  "The  World  Apart,"  five  reels,  with  Wallace  Reid 

and  Myrtle  Stedman. 
7 — Morosco,  "Giving  Becky  a  Chauce,"  five  reels,  with  Vivian 
Martin. 

11 —  Lasky,  "The  Jaguar's  Claw,'*  five  reels,  with  Sessue  Haya- 

kawa. 

11 —  Lasky,    "The    Inner    Shrine,"*  five    reels,    with  Margaret 

Illington. 

15 —  Pallas,  "A  Roadside   Impresario."   five  reels,  with  George 

Beban. 

2! — Pallas,  "Heir  of  the  Ages,"  five  reels,  with  House  Peters. 
25 — Laskv,   "Her   Strange   Wedding,"   five   reels,   with  Fannie 
Ward. 

28 — Famous  Players,  "The  Little   Boy  Scout,"  five  reels,  with 

Ann  Pennington. 
2 — Famous    Players,  "At   First   Sight,"   five   reels,   with  Mae 
Murray. 

5 —  Morosco.  "Big  Timber,"  five  reels,  with  Kathlyn  Wiljjams 

and  Wallace  Reid. 
9 — Famous   Players.  "The  Love  That  Lives,"  five   reels,  with 
Pauline  Frederick. 

12 —  Lasky.  "Forbidden   Paths,"  five  reels,  with  Vivian  Martin 

and  Sessue  Hayakawa. 

16 —  Lasky,  "What  Money  Can't  Buy,"  five  reels,  with  Pickford. 

Huff  and  Roberts. 
19 — Morosco,  "Cook  of  Canyon  Camp,"  five  reels,  with  George 
Beban. 

23 — Famous   Players,  "The   Long  Trail,"   five  reels,  with  Lou- 
Tellegen. 


40 


EXHIBITORS  HERALD 


PARAMOUNT  COMEDIES 

Mar.    5 — Black  Diamond,  "Speed." 

Mar.  12 — Klever,  "Flivvering." 

Mar.  19 — Black  Diamond,  "The  Magic  Vest." 

Mar.  26 — Klever,  "Rough  and  Ready  Repair  " 

Apr.    2 — Black  Diamond,  "Getting  the  Evidence." 

Apr.    9 — Klever,  "His  Military  Figure." 

Apr.  16 — Black  Diamond,  "The  Wishbone." 

Apr.  23 — Klever,  "Ballads  and  Bologna." 

Apr.  30— Black  Diamond,  "Her  Iron  Will." 

May    7 — Klever,  "Invited  Out" 

May  14 — Black  Diamond,  "The  Window  Dresser's.  Dream." 
May  21 — Klever,  "Moving." 
June    4 — Black   Diamond,  "Bungalowing." 
une  11 — Black  Diamond,  "Her  Fractured  Voice." 
une  18 — Klever,  "Commuting." 
une  25 — Black  Diamond,  "Auto  Intoxication." 
uly    2 — Klever,  "Oh,  Pop." 

PARAMOUNT  TRAVELOG 

Apr.    9 — "East  of  Suez." 
Apr.  16— "In  Old  India." 
Apr.  23 — Among  the  Holy  Hindus. 
Apr.  30 — Curious  Colombo. 
May    7 — Colorful  Ceylon. 
May  14 — With  the  Kandy  Elephants. 
May  21 — Batavia — the  Javanese  Capital. 
May  28 — A  Journey  Through  Java. 
June    4 — Surabaya — The  Busy  Burg  of  Java. 
June  11 — Bread-Lines  in  Orient  and  Occident." 
June  18 — Fruitful  Florida. 
June  25 — Palm  Beach  and  Miami. 
July    2 — How  California  Harvests  Wheat, 
uly    9 — In  the  High  Sierras, 
uly  16 — An  Oregonian  Niagara. 
July  23 — Catching  and  Canning  Oregon  Salmon. 

PATHE  EXCHANGE,  INC. 

Apr.  15 — Thanhouser,  "When  Love  Was  Blind,"  five  reels,  with  Flo- 
rence La  Badie  and  Helen  Badgley. 

Apr.  22 — Astra,  "The  Hunting  of  the  Hawk,"  D.,  five  reels,  with  Wil- 
liam Courtenay  and  Marguerite  Snow. 

Apr.  29 — Balboa,  "Sunshine  and  Gold,"  five  reels,  with  Marie  Osborne. 

May  6 — Thanhouser,  "Hinton's  Double,"  five  reels,  with  Frederick 
Warde. 

May  13 — Astra,  "The  Recoil,"  five  reels,  with  William  Courtenay. 
May  20 — Thanhouser,  "The   Candy   Girl,"     five  reels,     with  Gladys 
Hulette. 

May  27 — Astra,  "The  Iron  Heart,"  five  reels,  with  Edwin  Arden. 
June    3 — Thanhouser,  "An  Amateur  Orphan,"  five  reels,  with  Gladys 

Leslie. 

June  10 — Astra,  "Blind  Man's  Luck,"  five  reels,  with  Frank  Byrne 
and  Mollie  King. 

June  17 — Thanhouser,    "Fires    of    Youth,"    five    reels    with  Helen 

Badgley  and  Frederick  Warde. 
June  24 — Lasslida,    "When    Baby    Forgot,"    five    reels,    with  Marie 

Osborne. 

July  1 — Thanhouser,  "The  Woman  in  White,"  five  reels,  with  Flo- 
rence La  Badie. 

July    8— Astra,  "The  Cigarette  Girl,"  five  reels,  with  Gladys  Hulette. 
July  15 — Thanhouser,  "It  Happened  to-  Adele,"  five  reels,  with  Gladys 
Leslie. 

July  22 — Astra.  "The  Last  of  the  Carnabys,"  five  reels,  with  Gladys 
Hulette. 

RED  FEATHER 

Apr.  16 — "The  Flower  of  Doom,"  Chinese  D.,  five  reels,  with  Wedg- 
wood Nowell  and  Gypsy  Hart. 
Apr.  23 — "The  Hero  of  the  Hour,"  five  reels,  with  Jack  Mulhall. 
Apr.  30 — "The  Birth  of  Patriotism,"  five  reels,  with  Irene  Hunt. 

SELZNICK  PICTURES 

"The  Price  She  Paid,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Eternal  Sin,"  seven  reels,  with  Florence  Reed. 

"The  Easiest  Way,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talmadge. 

"The  Silent  Master,"  D.,  seven  reels,  with  Robert  Warwick. 

"The  Lone  Wolf,"  five  reels,  with  Hazel  Dawn  and  Bert  Lytell. 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modern  Othello,"  five  reels,  with  Robert  Warwick. 

TRIANGLE  FILM  CORPORATION 

KAY  BEE-INCE 
Apr.    1 — "The  Dark  Road,"  five  reels,  with  Dorothy  Dalton. 
Apr.    8 — "Sweetheart  of  the   Doomed,"   D.,  five   reels,  with  Louise 
Glaum. 

Apr.  15 — "Paddy  O'Hara,"  five  reels,  with  William  Desmond. 
Apr.  22 — "The  Desert  Man,"  five  reels,  with  William  S.  Hart. 
Apr.  29 — "The  Pinch  Hitter,"  five  reels,  with  Charles  Ray. 
May    6 — "The  Snarl,"  five  reels,  with  Bessie  Barriscale. 
May  13 — "Happiness,"  five  reels,  with  Enid  Bennett. 
May  20 — "Wild  Winship's  Widow,"  five  reels,  with  Dorothy  Dalton. 
May  27 — "The  Millionaire  Vagrant,"  five  reels,  with  Charles  Ray. 
May  27 — "Wolf  Lowry,"  five  reels,  with  W.  S.  Hart. 
June    3 — "Bawbs  o'  the  Blue  Ridge,"  five  reels,  with  Bessie  Barriscale. 
June  10 — "The  Girl  Glory,"  five  reels,  with  Enid  Bennett. 
June  10 — "Love  or  Justice?"  five  reels,  with  Louise  Glaum. 
June  17 — "Her  Excellency,  the   Governor,"   five  reels,  with  Wilfred 
Lucas. 

June  17 — "Paws  of  the  Bear,"  five  reels,  with  William  Desmond. 
June  24 — "Madcap  Madge,"  five  reels,  with  Olive  Thomas. 
June  24 — "The  Clodhopper,"  five  reels,  with  Charles  Ray. 
July    1 — "The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  Dalton. 
July    1 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
July    g — "A  Strange  Transgressor,"  I've  reels,  with  Louise  Glaum. 
July    8 — "Time  Clock  and  Diamonds,"  five  reels,  with  William  Des- 
mond. 

July  15 — "A  Successful  Failure,"  five  reels,  with  Jack  Devereaux  and 
W  inifred  Allen. 

uly  15 — "The  Mother  Instinct,"  five  reels,  with  Enid  Bennett, 
uly  22 — "Sudden  Jim,"  five  reels,  with  Charles  Ray. 


July  22 — "In  Slumberland,"  five  ret-K  with  Thelma  Salter  andC«I 
Stone. 

FINE  ARTS-GRIFFITH 
Apr.    8— "Her  Official  Fathers,"  C.-D.,  five  reels,  with  Dorothri* 
Apr.  15— "An   Old-Fashioned   Young  Man,"   five  reels,  with  If 
Harron. 

Apr.  22 — "Cheerful  Givers,"  five  reels,  with  Bessie  Love. 
Apr.  29 — "Hands  Up,"  five  reels,  with  Wilfred  Lucas. 
May    6— "Might  and  the  Man,"  five  reels,  with   Elmo  Lincoln  t 
Carmel  Myers. 

May  13 — "The  Man  Who  Made  Good,"  five  reels,  with  Winifred'  ♦ 

and  Jack  Devereaux. 
May   20 — "Souls  Triumphant,"   five   reels,   with   Wilfred   Lucu  I 

Lillian  Gish. 

May  27 — "Madam  Bo- Peep,"  five  reels,  with  Seena  Owen. 

June  4 — "American — That's  All,"  five  reels   with  Jack  Devereau  I 

TRIANGLE  KOMEDIES 

May    6 — "A  Dishonest  Burglar,"  one  reel. 
May    6 — "His  Criminal  Career,"  one  reel. 
May  13 — "A  Laundry  Cleanup,"  one  reel. 
May  13 — "His  One-Night  Stand,"  one  reel. 
May  20 — "The  Camera  Cure,"  one  reel. 
May  20 — "Twin  Troubles,"  one  reel. 
May  27 — "His  Social  Rise,"  one  reel. 
May  27 — "Love  and  Fish,"  one  reel. 
June    3 — "The  Girl  and  the  Ring,"  one  reel. 
June    3 — "Perils  of  the  Bakery,"  one  reel. 
June  10 — "Wheels  and  Woe,"  one  reel. 
June  10 — "His  Marriage  Failure,"  one  reel. 
June  17 — "Their  Weak  Moments,"  one  reel. 
June  17 — "His  Speedy  Finish,"  one  reel. 
June  24 — "His  Bitter  Fate,"  one  reel. 
June  24 — "Dad's  Downfall,"  one  reel. 
July    1 — "A  Janitor's  Vengeance,"  one  reel. 
July    1 — "Aired  in  Court,"  one  reel. 
July  8 — "His  Thankless  Job,"  one  reel. 
July  15 — "His  Sudden  Rival,"  one  reel. 
July  15 — "The  House  of  Scandal,"  one  reel. 
July  22 — "His  Fatal  Move,"  one  reel. 
July  22 — "An  Innocent  Villain."  one  reel. 

MACK  SEN NETT-KEY STONE  COMEDIES 
Apr.  29 — "The  Maiden's  Trust,"  two  reels. 
May    6 — "His  Naughty  Thought." 
May  13 — "Her  Torpedoed  Love." 
May  20 — "A  Royal  Rogue." 
May  27 — "Oriental  Love,"  two  reels. 
June    3 — "Cactus  Nell,"  two  reels. 
June  10 — "The  Betrayal  of  Maggie,"  two  reels. 
Tune  17 — "Skidding  Hearts,"  two  reels. 
June  24 — "The  Dog  Catcher,"  two  reels. 
July    1 — "Whose  Baby?"  two  reels. 
July    8 — "Dangers  of  a  Bride,"  two  reels. 
July  15 — "A  Clever  Dummy,"  two  reels. 

BIG  V  COMEDIES 

Apr.    2 — "Dubs  and  Drygoods." 
Apr.    9 — "Flatheads  and  Flivvers." 
Apr.  16 — "Bombs  and  Blunders." 
Apr.  23 — "Rogues  and  Recklessness." 
Apr.  30 — "Jeers  and  Jailbirds." 
May    7 — "Chinks  and  Chases." 
May  14 — Heavy  Hugs  and  Hula  Hula. 
May  21 — "Gall  and  Gasoline." 

GREATER  VITAGRAPH-V-L-S-E 

Mar.  19 — "Aladdin  from  Broadway,"  five  reels,  with  Edith  Sto 

Antonio  Moreno. 
Mar.  26 — "The  More  Excellent  Way,"  five  reels,  with  Anita  St<  I 
Apr.    2 — "Babette,"  five  reels,  with  Peggy  Hyland  and  Mat  I 

Dermott. 

Apr.    9 — "Apartment  29,"  five  reels,  with  Earle  Williams. 

Apr.    9 — "Captain  Alvarez,"  five  reels,  with  Edith  Storey. 

Apr.  16 — "Her  Secret,"  five  reels,  with  Alice  Joyce. 

Apr.  23 — "Sally  in  a  Hurry,"  five  reels,  with  Lillian  Walker,  j 

Apr.  30 — "The  Hawk,"  five  reels,  with  Earle  Williams. 

May    7 — "The  Capt.  of  the  Grey  Horse  Troop,"  five  reels,  w  ■ 

tonio  Moreno  and  Edith  Storey. 
May  14 — "The  Sixteenth  Wife?"  five  reels,  with  Peggy  Ilyl.  ■ 

Marc  MacDermott. 
May  21 — "Clover's  Rebellion,"  five  reels,  with  Anita  Stewart  I  | 
May  28 — "The  Soul  Master,"  five  reels,  with  Earle  William  I 
June    4 — "The  Magnificent  Meddler,"  five  reels,  with  Antonio  JKJ 
June  11 — "The   Question,"   five  reels,  with   Alice  Joyce   ant  ill 

Morey. 

June  18 — "The  Maelstrom,"  five  reels,  with  Earle  Williams  a  Dj  t 
othy  Kelly. 

June  25 — "A   Son   of  the  Hills,"  five   reels,  with   Belle  Br»<- 

Antonio  Morena. 
July    2 — "Caste,"  five  reels,  with  Peggy  Hyland. 
July    9 — "The  Message  of  the  Mouse,"  five  reels,  with  Anita  £»• 
July  16 — "The    Stolen   Treaty,"  five  reels,   with   Earle  Willis* 

Corinne  Griffith. 

July  23 — "Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  ai :  iHalS 

Morey. 

WORLD  FILM  CORPORATION  PROGRA 

Mar.    5 — "The  Web  of  Desire,"  five  reels,  with  Ethel  Claytoi 
Mar.  12 — "Fascinating  Olga,"  five  reels,  with  Alice  Brady. 
Mar.  19 — "The  Social  Leper,"  five  reels,  with  Carlyle  Blackwi  i 
Mar.  26 — "The  Family  Honor,"  five  reels,  with  Robert  Wari«* 

June  Elvidge. 

Apr.    2 — "Man's  Woman,"  five  reels,  with  Ethel  Clayton  at  Ml 

cliffe  Fellowes. 

Apr.    9 — "The  Family  Honor,"  five  reels,  with  Robert  Wan  k. 
Apr.  16 — "Forget-Me-Not,"  five  reels,  with  Kitty  Gordon. 
Apr.  23 — "Darkest  Russia,"  five  reels,  with  Alice  Brady.       |_  • 
Apr.  30 — "The  Page  Mystery,"  five  reels,  *ith  Carlyle  Blaclell  4 

June  Elvidge. 

May    7 — "Mothers  of  France,"  five  reels,  with  Sarah  Bernh;  t. 


f 


EXHIBITORS  HERALD 


41 


■-"Moral    Courage,"    five    reels,    with    Muriel    Ostriche  and 
Arthur  Ashley. 

■-"Yankee  Pluck,"  five  reels,  with  Ethel   Clayton  and  Mon- 
tagu Love. 

B-"Maternity,"  five  reels,  with  Alice  Brady. 
|— "The  Crimson  Dove,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

eB— "The  False  Friend,"  five  reels,  with  Gail  Kane  and  Robert 
Warwick. 

-"The  Stolen  Paradise,"  five  reels,  with  Ethel  Clayton. 
"The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
■  ^-"The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

-"The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerda 
Holmes  and  Evelyn  Greeley. 
"The  Beloved  Adventuress,"  five  reels,  with  Kitty  Gordon. 
-"A  Self-made  Widow,"  five  reels,  with  Alice  Brady. 

SERIALS 

'The  Secret  Kingdom. 
The  Railroad  Raiders." 


MISCELLANEOUS 


A.  KAY  COMPANY 
Spoon  Mary,"  C,  1000. 

AMERICAN  STANDARD 
■Diana,  "The  Golden  Rosary,"  D.,  five  reels, 
lunshine,  "A  Forceful  Romance,"  C,  one  reel. 
Sunshine,  "Jones'  Jonah  Day,"  C,  one  reel. 
Zenith,  "The  Human  Fly,"  Ed.,  split  reel. 
'1When  Justice  Errs,"  five  reels. 

Fleitzer,  "The  Daughter  of  Darkness,"  No.  1,  two  reels. 
Sunshine,  "Ghosts,"  C,  one  reel.. 

Fleitzer,  "The  Daughter  of  Darkness,"  No.  2,  two  reels. 

ARGOSY  FILMS,  INC. 
D'ye  Get  That  Stuff?"  five  reels, 
lebrated  Stielow  Case,"  five  reels, 
e,"  five  reels,  with  King  Baggott. 

ARIZONA  FILM  CORPORATION 
She  Obey?"  six  reels,  with  Billie  West. 

ARROW  FILM  CORPORATION 
emster,"  nine  reels,  with  Derwent  Hall  Caine. 
GEORGE  BACKER  FILM  CORPORATION 
Woman,"  with  Irene  Fenwick,  Reine  Davies  and  C.  Bruce. 
REX  BEACH   PICTURES  CORPORATION 
airier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 
,"  five  reels. 

BIOGRAPH  COMPANY 
ondoned  Sin,"  six  reels. 

BLUEBIRD 
s  Wings,"  five  reels,  war  drama, 
as  You  and  I,"  five  reels,  with  Lois  Weber. 

CARDINAL  FILM  CORPORATION 
the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

CINES  CORPORATION  OF  AMERICA 
ated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 
"The  Milky  Way,"  one  reel. 
fa — "His  Last  Pill,"  one  reel. 
"KM — "Those  Wedding  Bells,"  one  reel. 
«1 — "A  Lucky  Slip,"  one  reel. 
'eS — "A  Bold,  Bad  Knight,"  one  reel. 
...  *S — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 
tiejirth  of  Character,"  five  reels, 
iileart  of  New  York,"  five  reels. 

CLUNE  PRODUCTIONS 

a:  na,"  ten  reels. 

MEyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
n  _urse  of  Eve,"  seven  reels,  with  Enid  Markey. 

COSMOFOTOFILM  COMPANY 
b  Black  Spot,"  four  reels. 
Jjnparable  Mistress  Bellairs,"  four  reels. 
:  ij  ty  Hall,"  four  reels. 
J  /indication,"  five  reels. 
V  ria  Cross,"  four  reels, 
b  Manx-Man,"  eight  reels. 

CREATIVE  FILM  CORPORATION 
liGirl  Who  Didn't  Think,"  six  reels. 

DIXIE  FILM  COMPANY 
t  >est  and  Sunshine,"  five  reels. 
*  a  Song  at  Twilight,"  five  reels. 
,.  EBONY  FILM  CORPORATION  COMEDIES 

iWrBlackhand  Waitah  Man,"  one  reel. 
!"*':  Johnson  and  the  Rabbit's  Foot,"  one  reel. 

E.  I.  S.  MOTION  PICTURE  CORPORATION 
rper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Dave 
E.  &  R.  JUNGLE  FILMS  COMEDIES 
.jlipvered,"  one  reel. 
:>leon's  Night  Out,"  one  reel. 
Vrn  Jones  Went  Wrong,"  one  reel. 

■  is  Brides,"  one  reel. 
<  I  Play,"  one  reel. 
Jle  Rats."  one  reel. 

■  n  the  Clock  Went  Cuckoo,"  one  reel. 


ENLIGHTENMENT   PHOTOPLAY  CORPORATION 

"Enlighten  Thy  Daughter,"  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland,"  six  reels. 

EUGENIC  FILM  COMPANY 

"BIRTH,"  six  reels. 

EUROPEAN  FILM  COMPANY 
"Fighting  for  Verdun."  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father?"  seven  reels. 

FAIRMOUNT  FILM  CORPORATION 
"Hate,"  seven  reels. 

J.  W.  FARNHAM 
"The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide,"  six  reels. 

FIRST  NATIONAL  EXHIBITORS'   CIRCUIT,  INC. 

"On  Trial,"  nine  reels,  with  Sydney  Ainsworth. 

FLORA  FINCH  FILM  CORPORATION 
"War  Brides,"  C,  two  reels,  with  Flora  Finch. 

FRIEDER  FILM  CORPORATION 
"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN  ENTERPRISES,  INC. 
"A  Mormon  Maid,"  six  reels,  with  Mae  Murray. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Man,"  nine  reels,  with  H.  B.  Warner. 

GOLD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

GRAND  FEATURE  FILM  COMPANY 
"Rex  Beach  on  the  Spanish  Main,"  five  reels. 
"Rex  Beach  in  Pirate  Haunts,"  five  reels. 
"Rex  Beach  in  Footsteps  of  Capt.  Kidd,"  five  reels. 

GRAPHIC  FILM  COMPANY 
"The  Woman  and  the  Beast,"  five  reels. 

D.  W.  GRIFFITH 
"The  Birth  of  a  Nation,"  nine  reels,  with  H.  B.  Walthal. 
"Intolerance,"  nine  reels,  with  Mae  Marsh. 

HANOVER  FILM  COMPANY 
"Maciste,"  six  reels. 

"How  Uncle  Sam  Prepares,"  four  reels. 

HARPER  FILM  CORPORATION 
"Civilization,"  ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels. 

EDUCATIONAL  FILM  COMPANY 
"The  Valley  of  the  Hoh,"  one  reel. 
"The  Sheep  of  Chelan."  one  reel. 
"High,  Low  and  the  Game,"  one  reel 
"The  Mysteries  of  Crystallization,"  one  reel. 
"The  Living  Book  of  Nature,"  one  reel. 
"Seren  of  Index,"  one  reel. 
"The  Orang  Outang,"  one  reel. 

EFFANGE  FILM  COMPANY 
"The  Marriage  Bond,"  five  reels,  with  Nat  Goodwin. 

FRANK  HALL  PRODUCTIONS 
"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 

HILLER  AND  WILK 
"The  Battle  of  Gettysburg." 
"Wrath  of  the  Gods." 

HOWL  COMEDIES 

"Balloonatics." 
"Automaniacs." 

"Neptune's  Naughty  Daughter." 

IVAN  FILM  PRODUCTIONS 
"Two  Men  and  a  Woman,"  with  James  Morrison,  five  reels. 
"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 

JUVENILE  FILM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block,"  one  reel. 
"Chip's  Elopement,"  one  reel. 
"Chip's  Backyard  Barnstormers,"  two  reels. 
"Chip's  Rival,"  one  reel. 
"For  Sale — A  Daddy,"  one  reel. 
"Chip's  Carma,"  two  reels. 
"Chip's  Movie  Company,"  one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOONS 
"Mose  Is  Cured,"  half  reel. 
"The  Old  Forty-Niner,"  half  reel. 

Jeb  Jenkins,  the  Village  Genius,"  half  reel. 

Jerry  McDub  Loses  His  Job,"  half  reel. 

'Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 
"Zoo- Illogical  Studies,"  half  reel. 
"A  Dangerous  Girl,"  half  reel. 
"Dr.  Zippy  Opens  a  Sanitorium,"  half  reel. 
"The  Fighting  Blcod  of  Jerry  McDub,"  half  reel. 

KLOTZ  AND  STREIMER,  INC. 
"Whither  Thou   Goest,"   five   reels,  with   Orrin  Johnson  and  Rhea 
Mitchell. 

KULEE  FEATURES 
"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The  Unborn,"  five  reels. 

LEA-BEL  COMPANY 
"Modern  Mother  Goose,"  five  reels. 
"Snow  White,"  four  reels. 
"Jimmie  Gets  the  Pennant,"  Mo-Toy  comedy. 
"Out  in  the  Rain,"  Mo-Toy  comedy. 

THE  LINCOLN  CYCLE 
"The  Spirit  Man,"  two  reels. 
"The  Physical  Man,"  two  reels. 


42 


EXHIBITORS  HERALD 


"The  Lincoln  Man,"  two  reels. 
"Old  Abe,"  two  reels. 
"At  the  Slave  Auction,"  two  reels. 
"The  President's  Answer,"  two  reels. 

„,  C.  POST  MASON  ENTERPRISES 

The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 

"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 

MILO  COMEDIES 
"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil  In  Again,"  one  reel. 
"Gooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY  COMEDIES 
"The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 
"How  Levi  Fooled  the  Folks,"  one  reel. 
"Dear  Old  Dad,"  one  reel. 
"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL    UPLIFT    SOCIETY    OF  AMERICA 
"It  May  Be  Your  Daughter,"  five  reels. 

B.  S.  MOSS 
"The  Power  of  Evil,"  five  reels. 
"The    Girl  Who  Doesn't  Know,"  five  reels. 

PARAGON  FILM  COMPANY 
"The  Whip,"  eight  reels. 

PATRIOT  FILM  CORPORATION 
"How  Britain  Prepared,"  eight  reels. 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  five  reels. 

PRIVATE  FEATURE  FILMS 
"Ignorance,"  six  reels. 

RAY  COMEDIES 

"Casey's  Servants,"  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

SHERIOTT  PICTURES  CORPORATION 
"The  Black  Stork,"  five  reels. 

SHERMAN  ELLIOTT.  INC. 
"The  Crisis,"  seven  reels. 

SIGNET  FILM  CORPORATION 
"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebastian. 


SUNBEAM  MOTION  PICTURE  CORPORATION 

'Somewhere  in  Georgia  with  Ty  Cobb."  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know,"  five  reels. 
..c  ^  o  SUNSHINE  FILM  CORPORATION 

S  O  S,"  six  reels,  with  Richard  Travers  and  William  Buckley. 

SUPERIOR  FILM  COMPANY 
"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

TODAY  FEATURE   FILM  CORPORATION 

"Today,"  with  Florence  Reed. 

TRIUMPH  FILM  COMPANY 

"The  Libertine,"  six  reels. 

ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Micheleaa. 
UNIVERSAL 

"Idle  Wives,"  five  reels. 

"Where  Are  My  Children?"  five  reels. 

"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 

"People  vs.  John  Doe,"  five  reels. 

"Robinson  Crusoe,"  four  reels. 

"Hell  Morgan's  Girl,"  five  reels. 

VARIETY  FILMS  CORPORATION 

"My  Country  First,"  six  reels. 

"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul,"  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"The  Warfare  of  the  Flesh,"  with  Sheldon  Lewis  and  Charlotte  Ive» 
WHARTON  BROTHERS,  INC. 

"The  Great  White  Trail."  with  Doris  Kenyon. 

ELLA  WHEELER  WILCOX  FILMS 

"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced,"  two  reels. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO. 

"The  Bird's  Christmas  Carol,"  five  reels. 

WILLIAMSON  BROTHERS 

"The  Submarine  Eye." 


CALENDAR  OF  PROGRAM  RELEASES 


GENERAL 

ESSANAY 

May  26 — Sundaying  at  Fairview,  C.-D.  2,000 
June    3 — The  Quarantined  Bridegroom, 

C.-D.    2,000 

KALEM 

The  Trapping  of  Two-Bit  Tuttle,  D   2,000 

The  Vanished  Line  Rider,  D    2,000 

The  Man  Hunt  at  San  Remo,  D   2,000 

Bandits  Beware,  C  _   1,000 

SEMG 

May  3  9 — The  Framed  Miniature,  D   1,000 

May  21 — The     Return     of  Soapweed 

Scotty,  D  _  _  _  2,000 

Romance  and  Roses,  C  _    1,000 

Baseball  at  Mudville,  C  -   1,000 

VITAGRAPH 

The  Cop  and  the  Anthem,  C.-D   2,000 

Vanity  and  Some  Sables,  C.-D...._   2,000 

MUTUAL 

CUB 

May  24 — Jerry  Joins  the  Army,  C    1,000 

May  31 — Jerry's  Masterstroke,  C   1,000 

June    7— There  and  Back,  C   1,000 

June  14 — Jerry's  Getaway,  C    1,000 

GAUMONT 

June    7— Reel  Life,  Top  _   1,000 

June  12 — -Mutual     Tours    Around  the 

World,  Tr     1,000 

June  14 — Reel  Life,  Top.   _  1,000 

LA  SALLE  COMEDIES 
May  21 — Chubby  Inherits  a  Harem,  C...  2,000 

June  4 — The  Flight  That  Failed,  C   2,000 

June  12— His  Cannibal  Wife,  C   1,000 

LONE  STAR 

Apr.  16— The  Cure,  C    _  2,000 

MARDEN  COMEDIES 

Apr.  30 — Gladys'  Day  Dream    2,000 

May  14 — When  Betty  Bets.  C  _   2,000 

May  28 — Patsy's  Partner,  C   1,000 

MONMOUTH 
May  25 — Two  Crooks  and  a  Knave,  No. 

10  "Jimrnie  Dale    7.  000 


June    1 — A    Rogue's    Defeat,    No.  11, 

"Jimmie  Dale,"  D  _._  2,000 

June    8 — Good  for  Evil,  No.  12  "Jimmie 

Dale,"   D.   _  _  2,000 

June  15 — The  Man  Higher  Up,  No.  13 

"Jimmie  Dale,"  D   2,000 

MUTUAL 

May  23— Mutual  Weekly,  No.   125   1,000 

May  30— Mutual  Weekly,  No.  126   1,000 

June    6— Mutual  Weekly,  No.  127   1,000 

June  13— Mutual  Weekly,  No.  128  _  1,000 

STRAND 

May  9 — The  Great  American  Game,  C.  1,000 
May  16— Miss  Trixie  of  the  Follies,  C._  1,000 

May  23— Two  of  a  Kind,  C.__  _  1,000 

May  30— Bluffing  Father,   C  „   1,000 

SIGNAL 

May  28 — A  Knotted  Cord,  No.  8  "The 

Railroad  Raiders"    2,000 

June  4 — A  Leap  for  Life,  No.  9  "The 

Railroad  Raiders"    2,000 

June  11 — A  Watery  Grave,  No.  10  "The 

Railroad  Raiders"     2,000 

VOGUE 

May  12— A  Vanquished  Flirt,  C  _.  2,000 

May  19 — Caught  In  the  End,  C  _.  2,000 

May  26 — Flirting  with  Danger,  C   2,000 

UNIVERSAL 

BIG  U 

May  27— The  Smashing  Stroke,  D   2,000 

May  31— Defiance,  D   1,000 

June  24 — The  Two-Gun  Parson,  C   1,000 

BISON 

June    9— The  Scrapper,  D.    2,000 

June  14 — The  Honor  of  Men,  D   2,000 

GOLD  SEAL 

May  22 — A  44-Caliber  Mystery,  D   3,000 

May  29— The  Stolen  Actress,  D  „  3,000 

June    5 — The  Almost  Good  Man,  D   3,000 

June  19— The  Brand  of  Hate,  D.    3,000 

IMP 

May  11 — The  Girl  in  the  Garret,  D   2,000 

May  17— The  Puzzle  Woman,  D   1,000 

May  20— The  Case  of  Doctor  Standing, 

D  _   2.000 


June    7 — Doomed,   D  -   1 

June  10— The  Hunted  Man,  D   I 

JOKER 

May  26— The  Boss  of  the  Family,  C   1 

June    2 — Uneasy  Money,  C  _  1 

June    9 — Simple  Sapho,  C.    1 

June  23 — A  Burglar's  Bride,  C    1 

LAEMMLE 

May  26— Light  of  Love,  D   1 

June    9— The  Missing  Wallet,  D   1 

June  20 — Bartered  Youth,  D  _  _  1 

L-KO 

May  23— Beach  Nuts,  C     1 

May  30 — Roped  Into  Scandal,  C.   2 

June    6 — Dry   Goods  and  Damp  Deeds, 

C  _  _   2 

June  20— Where  Is  My  Che-ild,  C  _  2 

NESTOR 

May  21 — Moving  Day,  C.      1 

May  28 — Tell  Morgan's  Girl,  C    f 

June  4 — Burglar  by  Request,  C  _  I 

June  18 — Jilted  in  Jail,  C.  _.  1$ 

POWERS 

May  13 — Such  Is  Life  in  South  Algeria,  i 

Tr  _  _  ll 

May  27 — Navigation  in  China,  Ed  Split  I 

June    3 — Perils  of  the  Yangtze,  Ed  Split  i 

June  10 — Superstitious  China   Split  i 

June  24 — China's  Wonderland   Split  a 

REX 

May  17— The  Gift  of  the  Fairies,  C.-D...  ljj 

May  24 — Unmasked,  D   IS 

June    3 — The  Purple  Scar,  D    20 

June  10 — Tacky  Sue's  Romance,  D  21 

June  21 — Helen  Grayson's  Strategy,  D.  21 

VICTOR 

May  31 — An   Eight  Cylinder  Romance, 

C.-D  _  _ 

June    1 — By  Speshul  Delivery,  C.-D  

June    8— A  Box  of  Tricks,  C   

June  19— A  Pirate  Bold,  C  -  

June  21 — Puppy  Love,  C  _  

June  22 — She    Married    Her  Husband, 

C.-D.    


EXHIBITORS  HERALD 


43 


m: 


NJEWS  OF  EXHIBITORS  ANDi  EXCHANGES 


m: 


Ison  Falls.  X.  Y. — Adolph  Kohn  who  operated  the 
land  Theater  here,  has  closed  the  house.  The  equip- 
s  being  moved  to  Troy,  X.  Y. 


iton.  X.  J. — Jacob  Fabian,  Abraham  Fabian  and 
H.  Glass,  owners  of  the  Garden  motion  picture 
.  have  filed  a  certificate  of  dissolution. 


Baltimore,  Md. — Harry  W.  Webb,  president  of  the 
Parkway  Theater,  entertained  Hiram  Abrams,  president 
of  the  Paramount  Pictures  Corporation;  W.  E.  Smith, 
district  manager,  and  R.  E.  Barron,  manager  of  the  Para- 
mount Washington  exchange,  at  the  Merchants  Club 
here  and  plans  were  discussed  concerning  the  presenta- 
tion of  Paramount-Artcraft  pictures  at  three  large  the- 
aters. 


HARRY  A.  SHERMAN  BUYS  "I  BELIEVE" 
FILM  FROM  GEORGE  LOANE  TUCKER: 

TO  MAKE  IT  FIRST  N.  Y.  PRODUCTION 


Bon,  X.  Y. — W.  W.  Farnum.  proprietor  of  the  Park 
Her  here,  has  purchased  the  effects  of  the  Paramount- 

jle  Theater  in  the  old  Zion  Episcopal  Church  and 

osed  it  up. 


Samokiri.  Pa. — George  J.  Higgins  has  opened  the 
eled  Majestic  Theater,  which  was  destroyed  by  fire 
:ly.  Many  changes  and  improvements  for  the  con- 
ice  of  patrons  have  been  made. 


ing,  Xeb. — P.  G.  Armbust  has  acquired  the  Lyric 
r  at  Bridgeport  which  he  will  operate  in  connec- 
ith  the  Royal  Theater  here. 


i  luffton,  Ind. — Dwight  Weaver  has  purchased  the  Star 
a<ter  from  Larker  &  Grav. 


|ock  Island,  111. — Work  is  progressing  rapidly  on  the 
i  motion  picture  theater  at  2532  Fifth  Avenue.  J.  T. 
ids  is  the  promoter  of  the  enterprise. 


Harry  A.  Sherman,  head  of  the  newly  formed  Sherman 
Pictures  Corporation,  this  week  purchased  the  exclusive 
rights  to  '1  Believe''  from  George  Loane  Tucker,  who 
wrote  the  scenario  and  directed  the  production. 

This  important  transaction  follows  the  announcement 
of  the  formation  of  the  new  Sherman  Pictures  Corpora- 
tion. 


ksonville,  Fla. — Work  on  Dr.  Phillips'  new  motion 
:  theater  here  is  progressing  rapidly.  The  interior 
decoration  has  been  finished. 


Ioultrie,  Ga. — A.  Huber  soon  will  remodel  the  Kath- 
•t  Theater,  providing  a  new  entrance  and  enlarging  the 
e  ing  capacity. 


GEORGE  LOAXE  TUCKER 

Asked  whether  he  intended  to  make  "I  Believe''  his 
opening  production  in  Xew  York,  Mr.  Sherman  said: 
"  T  Believe,*  I  think,  is  one  of  the  greatest  films  ever  pro- 
duced and  I  will  most  certainly  make  it  my  first  Xew 
York  production:  and  on  such  a  scale  that  it  will  sur- 
pass anything  that  I  have  attempted  before." 


FOREIGN    EXHIBITIONS   AND  MARKETS 


Interesting  Data  About  Film  Trade  Conditions 
Abroad  —  Opportunities  for  Distributors  — 
Types  of  Pictures  and  Manner  of  Presentation 


HUDDERSFIELD,  ENGLAND 
Control  by  Local  Watch  Committee 

The  Borough  of  Huddersfield  at  the  last  census 
had  a  population  of  about  110,000,  and  with  the  sub-  . 
urbs  added  the  number  probably  is  approximately 
200,000,  within  a  radius  of  eight  or  nine  miles.  In 
this  section  are  twenty  licensed  motion  picture  es- 
tablishments— eleven  in  -the  borough  and  nine  in  the 
suburbs.    As  all  picture  houses  employ  some  form 
of  musical  accompaniment,  it  is  obligatory  for  each 
of  them  to  obtain  a  license  from  the  borough  jus- 
tices, which  has  to  be  renewed  annually. 
If  on  any  occasion  the  management  should  act  in  de- 
fiance of  the  expressed  wishes  of  the  local  watch  com- 
mittee in  connection  with  the  display  of  a  film  the  license 
would  be  refused  renewal  for  the  ensuing  year. 

New  House  Equipped  on  Modern  Lines 
A  new  cinema  hall  has  been  completed  during  the  past 
twelve  months  in  this  district,  and  it  is  equipped  on  mod- 
ern lines.  The  building  is  oblong  in  shape  and  has  a 
seating  capacity  of  about  1,000.  The  popular  adult  charges 
for  admission  to  the  picture  houses  are  3d.,  4d.,  6d.,  and 
9d.,  in  addition  to  the  amusement  tax.  They  are  open 
daily,  and  provide  a  continuous  performance  between  2:30 
and  10:30  p.  m.  Those  in  the  suburbs  are  open  evenings 
between  8  and  10  p.  m.,  and  also  give  a  Saturday  matinee 
for  children. 

The  average  charge  for  rental  of  a  film  with  a  good 
reputation,  containing  4,000  feet,  is  $31.62,  and  a  higher 
rate  would  be  levied  for  one  which  had  not  previously 
been  released.  The  dramatic  picture  based  on  some  popu- 
lar novel  always  receives  recognition,  and  comedy  selec- 
tions are  thoroughly  appreciated.  The  serials  are  also 
in  great  demand  at  present.  One  manager  states  that 
there  is  a  scarcity  of  the  Wild  West  Indian  types,  which 
are  always  considered  attractive. 

British  Films  Becoming  More  Attractive 

British  film  companies  are  making  every  endeavor  to 
advance  their  products  in  this  market,  and  undoubtedly 
these  efforts  have  met  with  some  degree  of  success.  It 
is  stated  that  their  pictures  are  assuming  a  more  attrac- 
tive and  modern  character — qualities  which  were  lacking 
formerly.  The  French  film,  the  Pathe,  is  also  displayed 
here.  American  makes,  however,  claim  a  good  proportion 
of  the  patronage  in  this  district,  and  if  there  is  no  dete- 
rioration in  quality  and  the  price  is  reasonable  the  con- 
nections probably  will  be  retained.  There  are  no  imports 
of  films  into  this  district. 


BIRMINGHAM,  ENGLAND 
Women  Inspectors  Make  Censorship  Rigid 

There  are  sixty  motion  picture  theaters  in  Birm- 
ingham, and  twenty-six  in  the  city's  suburbs.  The 
seating  capacity  varies  from  3.000  to  4,000,  and  the 
prices  of  admission  range  from  2  cents  to  24  cents, 
not  including  the  tax  that  the  government  has  levied 
on  all  amusements  for  the  past  eight  months.  The 
general  character  of  the  films  varies,  but  they  must 
be  absolutely  clean.  The  censorship  in  England 
has  recently  become  very  strict  and  this  is  attributed 
to  the  fact  that  women  inspectors  now  are  em- 
ployed. 

The  amounts  paid  for  film  hire  vary  from  $487  per 
week  to  $12.  This  includes  all  the  films  shown.  The 
widely  advertised  picture  of  the  "Tanks  in  Action,"  in 
the  battle  of  the  Ancre,  cost  each  house  $292  for  the 
week,  and  all  houses  in  the  country  had  to  show  the  film 
the  same  week.  The  only  recommendation  offered  by 
renting  agents  as  to  any  improvements  desired  in  Ameri- 


can films  is  a  request  for  ''less  of  the  sexuaf 
People  of  all  classes  attend  the  picture  housef 
based  on  novels  and  plays  known  to  the  Eng|| 
are  the  most  popular. 


Z 

)use= 


SHEFFIELD,  ENGLAND 
Houses  Commodious;  Business  Increasing 
Sheffield  has  thirty-eight  licensed  houses^ 
exclusively  to  picture  shows,  and  four  laij 
which  give  occasional  performances.  The 
seems  to  be  steadily  increasing.    The  hoi 
large  and  commodious. 

The  two  leading  theaters  give  daily  continue 
formances  from  2  to  10:30  p.  m.    Some  give  daily  e  ii 
and  two  evening  performances,  and  still  other  i 
weekly  matinees  and  two  evening  performance) 1 
formances  usually  occupy  two  hours  and  none  ai  i 
on  Sunday.    Prices  of  admission  vary  from  4  toll: 
for  adults,  while  children  arc  admitted  at  half  ]  1 
Topical  Productions  Most  Popular 
It  is  the  invariable  rule  that  each  performan 
contain  one  of  the  "topical"  productions,  which 
doubt  are  the  most  popular  pictures  of  the  day. 
show  important  events  of  recent  occurrence  in  < 
life,  and  are  not  confined  to  any  particular  cot 
series  of  events.    Natural  history  films  showing  ' 
animal  life  in  the  wild  state  are  much  appreci 
account  of  their  educational  qualities. 

The   Sheffield   picture  houses  hire   their  filr 
agencies  in  London.    Eight  of  these  are  Ameri 
French,  and  one  British.    The  nationality  of  t 
shown  is  probably  in  proportion  to  that  of  the 
mentioned.    The  usual  practice  is  to  rent  pict 
three-day  exhibitions,  and  it  is  only  in  exception 
that  they  run  a  full  week.    Films  of  2,000  feet  J 
cost  from  £30  ($145.99)  to  £70  ($340.65)  for  thi 
and  smaller  ones  from  £5  ($24.33)  to  £15  ($73)1 
period.    Topical  films,  usually  300  feet,  cost  abo  I 
for  three  days.     Some  of  the  film  agencies  in  I 
also  deal  in  accessories,  and  when  supplies  oi  thi 
are  required  by  the  local  houses  they  are  usually  ■ 
from  these  sources. 

SOUTHAMPTON,  ENGLAND    '  I 
New  Amusement  Fields  Opened 
In  the  Southampton  district  picture  hous  | 
most  numerous  at  Portsmouth,  Bournemouth, 
mouth,  and  Jersey  and  Guernsey,  in  the  ClJ 
Islands.    Places  are  well  established  in  such  cl 
as  Salisbury,  the  Aldershot  Camps,  Andove  aij 
Romsey,  and  about  twenty  or  more  other  ccj 
nities  in  which  theatrical  performances  were 
before  given  are  now  afforded  entertaining 
means  of  film  exhibitions.    Twelve  picture  tlfl 
are  operated  in  Southampton.    Of  this  numb<fj 
are  in  new  buildings  with  average  dimensions 
by  40  feet,  and  accommodations  for  600  persol 
Prices  of  admission  are  from  5  to  37  cents  infl 
ous   picture   theaters   of  the  district.     Of  the( 
shown,  80  per  cent  are  of  American  productiol 
cent  of  the  humorous  films  arc  American. 

Censor  Condemns  Numerous  Films 
The  censorship  of  films  recently  has  been 
by  a  prominent  public  man  appointed  for  that* 
His  preliminary  report  condemns  numerous  fijj 
attitude  may  cause  some  American  work  not  tl 
in  England,  especially  that  which  relates  tol 
exploits.  The  romantic  "cowboy"  business  also  ill 
losing  its  place  in  public  esteem. 


EXHIBITORS  HERALD 


45 


BIG  CONVENTION 
IN  PHILADELPHIA 

CLOSES  A  SUCCESS 


COME  THROUGH!"  UNIVERSALE  STATE  RIGHTS 
FILM,  TO  ESCAPE  CENSORING,  PREDICTION 


wfter  Two  Weeks'  Run  at  Broadway  Theater  in  New  York 
Big  Success  for  Play  Seen  in  Open  Market; 
Territory    Already  Sold 


"Come  Through!"  George  Bronson 
Toward'-  Lit;  screen  drama,  which  lias 
list  rlo-n!  it-  two  weeks'  run  at  the 
Jroa'.luav  Theater  in  Xew  York  is 
xpected  to  develop  into  one  of  the 
post  popular  state  rights  features  that 
|he  Universal  has  ever  issued. 

The  day.  that  the  picture  began 
ks  run,  Stanley  V.  Mastbaum  pur- 
:hased  exclusive  rights  for  Eastern 
Pennsylvania  and  New  Jersey  with 
he  declaration  that  he  expected  to 
lo  a  record  business  with  the  Howard 
itory.  The  officials  of  the  Universal 
?ilm  Manufacturing  Company  are 
ilso  considering  propositions  from 
Dther  well  known  operators  in  this 
;ountry  and  abroad.  Special  show- 
ings have  been  arranged  for  these 
>nyers,  following  the  Broadway  en- 
gagement. 

The  reviews  and  press  notices  of 
'Come  Through!"  have  been  so  gen- 
erous in  their  praise  that  widespread 


"Our  pictures  must  be  salable,"  is 
the  order  which  has  gone  forth  at  the 
Essanay  plant  following  an  extensive 
investigation  into  the  requirements  of 
exhibitors  in  every  part  of  the  coun- 
try. This  does  not  apply  so  directly 
from  the  standpoint  of  selling  to  the 
exhibitor  as  to  the  public.  Every 
subject  will  be  selected  and  produced 
with  the  idea  of  ultimately  suiting  the 
audience  before  which  it  is  shown. 
Outgrowth  of  Probe 

This  policy  is  the  outgrowth  of  the 
discovery  that  hundreds  of  subjects 
are  being  produced  without  the  re- 
quirements of  the  distributing  and 
exhibiting  ends  of  the  industry  being 
taken  into  consideration.  According- 
ly, Mr.  Spoor,  president  of  the  Es- 
sanay Company,  installed  an  investi- 
gation department.  The  object  of  this 
department  was  to  discover  not  only 
what  the  sales  organizations  and  the- 
ater managers  desired,  but  to  keep 
a  record  of  critics'  reviews  and  secure 
all  available  information  from  the  pub- 
lic direct. 


interest  has  been  aroused  among  ex- 
hibitors  without  any  special  effort  be- 
ing made  to  attract  them  with  the 
usual  selling  stunts. 

The  critics,  it  is  pointed  out,  seem 
pretty  well  united  in  the  opinion  that 
Howard's  latest  film  is  the  best  that 
has  come  from  his  pen.  Suspense, 
the  one  absolutely  essential  ingredient 
of  the  successful  melodrama,  is  em- 
ployed throughout  the  story  with 
masterful  effect,  and  despite  the  fact 
that  much  of  the  action  transpires 
on  the  threshold  of  the  underworld, 
with  many  types  of  crooks  and  poli- 
tical adventurers  filling  important 
roles,  the  bounds  of  good  taste  have 
not  been  over-stepped,  and  it  has 
not  been  found  necessary  to  eliminate 
a  single  scene  out  of  deference  to  the 
censors.  In  this  connection  members 
of  the  National  Board  of  Review  have 
declared  that  the  feature  will  get  by 
every  local  board  of  censorship  in  the 
country  without  difficulty. 


As  soon  as  this  mass  of  material  had 
been  collected  and  condensed,  a  series 
of  weekly  conferences  was  started 
in  which  members  of  every  depart- 
ment were  asked  to  take  part.  Talks 
were  delivered  by  exhibitors  ana 
members  of  the  distributing  compan- 
ies handling  Essanay  products  with 
the  result  that  every  member  of  the 
large  force  now  employed  at  this  plant 
knows  just  what  is  expected  of  the 
department  in  which  he  works  in 
order  to  produce  motion  pictures 
which  will  have  the  strongest  appeal. 
Show  Greater  Returns 

With  two  or  three  companies  on 
the  floor  all  of  the  time  and  the  West- 
ern studio  working  at  top  speed,  Es- 
sanay is  as  busy  as  at  any  time  in 
its  history  and  President  Spoor  re- 
ports that  the  films  of  the  past  six 
months  have  shown  greater  returns 
from  the  distributing  companies  than 
any  other  subjects  in  the  same  length 
of  time. 


300  Pennsylvania  Exhibitors 
Attend;  Elect  O'Don- 
nell  President 


Philadelphia — (Special  to  the  "Ex- 
hibitors Herald"). — More  than  5,000  ar- 
dent film  fans  packed  the  Parkway 
Auditorium  to  see  the  galaxy  of  film 
stars  on  Wednesday,  June  27,  the  clos- 
ing day  of  the  annual  convention  and 
exposition  of  the  Motion  Picture  Ex- 
hibitors League  of  Pennsylvania.  The 
convention  was  one  of  the  most  suc- 
cessful ever  held  and  more  than  300 
exhibitors  from  different  parts  of  the. 
state  as  well  as  many  prominent  film 
men  attended. 

Judge  John  O'Donnell  was  elected 
president  of  the  M.  P.  E.  L.  of  Penn- 
sylvania and  the  other  officers  chosen 
were:  C.  O.  Baird,  first  vice  presi- 
dent; Charles  H.  Goodwin,  secretary; 
A.  H.  Nace,  second  vice  president;  H. 
C.  Kliehm,  treasurer,  and  G.  W.  Sah- 
ner,  national  vice  president. 

A  discussion  arose  between  Na- 
tional Organizer  Fred  J.  Herrington 
and  President  O'Donnell  over  sending 
delegates  to  the  national  convention 
in  Chicago.  Mr.  Herrington  favored 
sending  nine  delegates,  whose  ex- 
penses should  be  paid  by  the  locals, 
but  Mr.  O'Donnell  suggested  that 
three  delegates  be  appointed,  their  ex- 
penses to  be  met  by  the  Philadelphia 
local,  as  the  state  organization  was 
without  funds.  This  motion  was  car- 
ried and  John  O'Donnell,  C.  H.  Good- 
win and  M.  Feitler  were  elected. 


THEATERS  MAY  AID 
RED  CROSS,  GIVING 

ENTIRE  DAY'S  RECEIPTS 

WASHINGTON,  D.  C— Plans  are 
under  way  to  hold  a  national  Red 
Cross  dav  some  time  in  October  in 
practically  every  theater  in  the  coun- 
try. Special  performances  will  be  run 
and  the  entire  receipts  of  the  various 
theaters  will  be  donated  to  the  Red 
Cross  war  fund.  All  the  actors  in  the 
stage  theaters  will  contribute  their 
salaries  for  the  day  and  motion  pic- 
ture houses  throughout  the  United 
States  will  give  the  day's  receipts,  if 
the  plan  goes  through. 


London,  Ont. — The  Grand  Opera 
House  here  has  just  recently  been 
redecorated  and  refitted  for  motion 
pictures.  A  special  feature  will  be  the 
music  by  one  of  the  finest  motion 
picture  theater  orchestras  in  the  prov- 
ince. The  theater  will  show  Metro. 
Fox.  L-Ko,  Linder  and  Chaplin  films. 


'OUR  PICTURES  MUST  BE  SALABLE,"  SPOOR'S 

ORDER  FOR  FUTURE  ESSANAY  POLICY 


Rule  Is  Made  Following  Investigation  of  Exhibitors  in  Every 
Part  of  United  States ;  Concern  Producing 
at  Capacity 


46 


EXHIBITORS  HERALD 


Toronto,  Ont. — Carl  Saunders,  who 
was  recently  married  to  Miss  Shep- 
herd of  the  Kleine  Company  here,  has 
left  Kleine  to  work  with  R.  S.  Mar- 
vin on  the  Topical  Review. 

Toronto,  Ont. — D.  E.  Bissell,  of  the 
Toronto  office  of  Vitagraph,  has  re- 
signed to  take  up  new  duties  with 
the  Toronto  office  of  Burroughs  Add- 
ing Machine  Company. 

Toronto,  Ont.— A.  J.  Reddy,  for- 
merly of  the  General  Film  Company, 
now  is  with  the  Toronto  office  of  the 
Kleine  Company. 

Toronto,  Ont. — Bill  Bailey,  former- 
ly president  of  Exhibitors  League  and 
now  manager  of  the  Cum  Bac  The- 
ater here,  has  succumbed  to  the  auto- 
mobile germ.  Bill  and  his  wife  now 
are  enjoying  themselves  with  a  new 
car. 

Hamilton,  Ont.  —  Hamilton  will 
likely  have  another  theater  in  the 
near  future.  MacKay  Brothers  are 
figuring  on  a  house  to  be  built  on 
Lock  Street. 

Montreal,  Que. — The  Universal  of- 
fice staff  here,  in  conjunction  with  the 
exhibitors  of  the  territory,  recently 
presented  to  Miss  Brunet,  cashier  in 
the  Montreal  Universal  office,  a  sil- 
ver service  on  the  eve  of  her  depar- 
ture to  be  married. 

Winnipeg,  Man. — The  following 
out-of-town  visitors  attended  a  lunch- 
eon given  here  by  the  Manitoba  Ex- 
change Managers  Association:  Bert 
Lubin,  representative  of  the  General 
Film  Company  in  Western  Canada; 
Barney  Allen,  Paramount  Service,  and 
Mr.  Ouimette  of  the  Specialty  Film 
Import  Company. 

Winnipeg,  Man. — The  following  are 
the  four  serials  which  have  just  been 
published  in  Winnipeg:  "Gray 
Ghost,"  Universal;  "Great  Secret," 
Metro;  "Neglected  Wife,"  Pathe; 
"Secret  Phantom,"  Vitagraph.  Indi- 
cations are  that  each  serial  will  have 
splendid  bookings. 

Montreal,  Que. — Mr.  Franklin,  of 
Halifax,  was  a  recent  visitor  at  the 
Universal  Film  Company's  Montreal 
office.  Mr.  Franklin  booked  the 
"Gray  Ghost"  serial. 

Toronto,  Ont. — A.  A.  Huttlemayer, 
proprietor  of  the  Queen's  Theater, 
Niagara  Falls,  spent  a  few  days  in 
Toronto   on    business   the    week  of 


June  25.  Mr.  Huttlemayer  says  that 
business  in  Niagara  Falls  has  been 
splendid.  This  is  apparently  due  to 
the  fact  that  Canadian  residents  of 
Niagara  Falls  are  finding  it  more  diffi- 
cult to  pass  back  and  forth  in  the 
evenings  to  the  American  side. 

St.  John,  N.  B. — The  Opera  House 
in  Wolfville  is  to  be  run  under  the 
management  of  A.  J.  Mason.  Mr. 
Mason  took  charge  on  June  25.  He 
has  been  connected  with  the  Imperial 
Theater  in  St.  John  since  it  was 
opened  and  previous  to  that  time  was 
connected  with  the  Old  Nickel  The- 
ater which  was  burned.  Both  of  these 
houses  were  owned  by  the  Keith  in- 
terests. Mr.  Mason's  capacity  at  the 
Imperial  was  that  of  chief  operator 
and  electrician,  he  was  also  connected 
with  the  Westinghouse  Electric  Com- 
pany for  a  number  of  years  and  so 
has  a  thorough  knowledge  of  this 
branch  of  work.  Universal  service 
will  be  used  in  his  theater  exclusively. 

Toronto,  Ont. — G.  A.  Margetts  of 
the  St.  John  office  of  the  Universal 
Film  Company  succeeded  in  booking 
the  "Gray  Ghost"  at  the  Strand  The- 
ater in  Halifax  and  has  received  a 
number  of  inquiries  already  from  ex- 
hibitors in  the  province  manifesting 
their  interest  in  this  serial. 

St.  John,  N.  B. — The  Imperial  The- 
ater here  has  changed  policy  and  has 
discontinued  Paramount  and  will  run 
Artcraft  and  other  pictures. 

St.  John,  N.  B.— The  Vogue  The- 
ater in  Woodstock  has  changed  its 
policy  and  will  run  four  days  instead 
of  six. 

St.  John,  N.  B. — Among  the  ex- 
hibitors in  this  city  now  arranging 
their  summer  schedule  of  services  are 
Messrs.  McAffee  and  Corkery  of  the 
Vogue  Theater,  Woodstock;  C.  J.  Gal- 
lagher of  the  Prince  Edward  The- 
ater, Charlottetown,  P.  E.  I.,  and  Mrs. 
E.  H.  Davidson,  Dreamland  Theater, 
Moncton. 

St.  John,  N.  B.— A.  E.  Wall,  the 

censor  of  Nova  Scotia,  is  taking  up 
the  matter  of  bad  films  and  is  going 
to  eliminate,  if  possible,  the  practice 
of  exhibitors  using  machines  which 
continually  damage  films.  He  has 
threatened  to  cancel  the  machine 
license  for  any  machine  which  is  re- 
ported to  be  out  of  order  and  con- 
tinually damaging  film.  He  has  also 
placed  a  restriction  on  the  exchanges 


that  if  they  continue  to  send 
which  are  in   bad   condition   into  tjff'* 
territory    that    In:    w  ill    cam  el    th< " 
license.    He    also    will    cancel  Jl 
license  of  any  operator  who  conti 
lies  to  destroy  film.    In  this  way  Ji 
Wall   hopo    to   protect    the   film  c6 
change^  as  well  as  the  exhibitors  f 
the  matter  of  giving  the  public  |'f 
best    projection    that   is   pos-ible  a' f 
help  to  eliminate  as  far  as  possit 
the  wholesale  damage  which  has  be 
done  to   film   by  bad   machines  a  | 
poor  operators.    It  is  his  intention 
straighten  out  the  matter  as  far 
the  exchanges  are  concerned  in  t 
careless  handling  of  films  and  seei 
that  they  are  properly  revised.    T!>  p 
should  prove  a  distinct  advantage.  '  I 

St.  John,  N.  B. — The  one  cenf»| 
tax   which    has   been   placed   on  t 
theaters  in  Nova  Scotia  seems  to  | 
working  out  quite  satisfactorily  all 
no  complaints  have  been  registei  j 
now  that  it  has  got  into  working]? 
der. 

Toronto,  Ont. — Harry  Pomer  I 
formerly   manager    of    the  Belmil 

Theater   here  and   one   of  the  b 
known  showmen  in  Eastern  OntaiB 
has  assumed  the  management  of  ■< 
Photodrome  Theater  on  Queen  Str 
and   immediately  began  livening 
things  by  means  of  special  adver' 
ing,  lobby  displays  and  other  id( 
The  result  has  been  the  attendance 
the  Photodrome  has  increased  da 
His  latest  display  "The  End  of 
Trail"    in    particular    has  been 
source    of    much    observation,   la : 
crowds  surrounding  the  feature  d:. 
to  watch  the  snow  falling  on  the  le 
ing  player  of  the  picture  in  a  I 
like  pose  in  the  north  country.  '| 
whole  design  is  incased  in  a  glass' 
in    a   very    simple    manner  but 
unique  idea  attracts  and  holds  the  1 
tention  of  every  passerby.    Mr.  P  i 
eroy,  it  is  safe  to  predict,  will  be] 
as  good  success  with  his  new  hcB 
as  with  the  others  in  the  past.  I 


YACHT  BURNS  TO  WATER'S 
EDGE  IN"  WORLD  FILM 
WITH  ETHEL  CLAYT  V 

A  millionaire's  magnificent  st  pq 
yacht  burning  to  the  water  line  at|*j 
is  one  of  the  big  pictorial  effects 
"Souls  Adrift,"  a  mid-August  pub  W 
tion  of  World-Pictures  Brady-m«< 
Ethel  Clayton  is  the  star  of  this  \m 
nearly  all  of  which  occurs  upon  « 
island  in  the  tropics,  on  the  shor  M 
which  the  heroine  is  cast  with  w 
man  who  loves  her  but  whom 
scorns.  The  stalwart  Milton  Is 
portrays  the  man.  In  the  end 
girl  weakens,  but  this  better  impse 
is  a  long  time  arriving,  and  its  p- 
proach  moreover  is  strenuous. 


EXHIBITORS  HERALD 


47 


■fuPSS?  Developing  and  Printing 

  STUDIO  FOR  RENT   

Raw  Stock  for  Sale 
Htl  MOTION  PICTURE  CO.,  1737  N.  Campbell  At.,  Chicago,  111. 

TtA.  BRINNER,  Pres.  Telephones:  Humboldt  686— 2298 


The  Right  Way — Means  Economy 

A  special  process  by  hand  that  cleans 
and  renovates.  Positively  NO  MA- 
CHINERY comes  in  contact  with  the 
film  by  my  method  of  cleansing. 

A.  TEITEL 

112  North  La  Salle  Street,  Chicago 
Telephone  Franklin  3516 


TYPEWRITERS 


l  C.  Smith 
&  Bros. 

limingtons 

Miuilt  like  new  in 
o  own  Factories — 
■bet  to  you  at 
■p  40  to  8o  per 
Bt  below  Manu- 
Hturers'  Prices. 


Monarcha 
Underwoods 

Smith  Premiers 

Royals 

GUARANTEED 
ONE  YEAR 


Shipped  on  Five  Day  Trial — Write  for  Catalogue  "H" 

/(ERICAN  WRITING  MACHINE  CO.,  INC. 


I!9  So.  Dearborn  Street 


Chicago,  Illinois 


IMPORTANT  NOTICE: 


)the  enormous  in- 
a  the  price  of  all 
centering  Into  the 

DEBERRI 


SCREENS 

We  will  not  guarantee  to 
deliver  on  orders  received 
later  tban  Sep*.  1st  at  our 
present  price  of 

'  |'e  PER  SQUARE  FOOT.    The  best  screen  made  at  any  price. 

E  ERRI  SCENIC  CO.  922  W.  Monroe  St.,  Chicago 


Vhen  you  build  or  remodel 
your  theatre  or  studio 

epert  specialized  service  and  advice  are 
t3  best  and  cheapest  in  the  end. 

WILLIAM  T.  BRAUN,  ARCHITECT 

189  W.  Madison  St.,  Chicago 

rs  been  actively  engaged  in  all  branches 
c  the  film  industry  and  therefore  knows 
te  many  details  which  make  for  success. 


Get  acquainted  with  "FULCO" 
The  Department  Store 
MOVING   PICTURE  trade 

MACHINES         EQUIPMENT  -'— -  SUPPLIES 
Our  catalog  covers  the  line  from  A-Z 

E.  E.  FULTON  COMPANY 

158  W.  Lake  Sf.     CHICAGO,  ILL. 


The  Wonderful  CREMONA 


Selected  as  the  official  instrument  for 
the  Convention  Theatre  in  the  Annex. 

THE  MARQUETTE  PIANO  CO. 

CHICAGO 


A GRIPPING   seven-reel    drama    of  di- 
vorce directed  by  George  Siegmann. 

FOR  STATE  RIGHTS 

Address 

RENOWNED  PICTURES  CORPORATION 

Akiba  Weinberg,  Pres. 
1600  Broadway,  New  York  City 


At  Your  Service 

ADVERTISING  and 
PUBLICITY  MAN 


who  can  produce  such  seductive  advertising  copy  as 
to  induce  real  money  from  prospects  without  caus- 
ing them  any  pain,  and  who  can  write  an  irresistible 
NEWS  story  from  the  discards  in  an  editor's  waste 
basket. 

This  prod  has  had  long  experience  reporting,  edit- 
ing and  magazine  work,  as  well  as  advertising  agency 
and  selling  experience. 

To  this  may  be  added  dramatic  and  motion  picture 
publicity  and  advertising  with  many  successes. 

Under  his  tutelage  the  agate  line  has  been  so 
highly  trained  as  to  form  into  attention  compelling 
array  at  command. 

I  understand  thoroughly  all  the  details  of  an  ad- 
vertising, publicity  and  sales  office. 

Do  vou  want  to  have  a  talk  with  me?  Xo  obliga- 
tion UNLESS  I  CAN  SELL  YOU. 

Address  P  and  A,  Room  921,  Long  Acre  Building, 
New  York. 


48 


EXHIBITORS  HERALD 


YOU  WILL  LIKE  THE 
NEW  BRISCOE 


! 

i    mUHIHIHlllllllll  1111  IIIIHIfTTTTTTIIIIIIIHIIIIIIIIIIII  IIIIIIIIU 


Progress 
Character 

Message 


THE  new  Briscoe  at  $685  we  believe  is  the  best  looking,  the  sweetest 
running  automobile  ever  built  at  the  price.  Success  has  made  it. 
Increased  production  has  lowered  costs,  provided  more  refinements. 

TOURING  car  has  surprising  roominess — try  it!  Four-passenger  road- 
ster is  the  only  car  built  with  a  full  back  to  the  front  seat— a  nov- 
elty— see  it!  Briscoe-built  in  Briscoe  factories  insures  quality  in 
every  detail. 

MAKE  it  a  point  to  see  the  beautiful,  handsomely  firwfhed  and  completely 
equipped  1Q17  Briscoe  models  at  your  nearest  dealer's  show  room. 


Five  Passenger  Touring  Car 
Four  Pussenfeer  Roadster 


$685 
$685 


Coachaire  $810 
Delivery  Car  (Canopy  Top  Body)  $700 


BRISCOE  MOTOR  CORPORATION 

Department  2.^  JACKSON,  MICHIGAN 


J.  Warren  Kerrigan 

As  Joint  Stuart  Webster,  the  Mining  Engineer,  who 
Fights  a  Great  Fight  and  Wins  a  Great 
Victon,  in 

"A  Man's  Man" 

Peter  B.  Kyne's  Thrilling  Story  of  Revolution ,  War 
■I  and  Love. 

•'.  Director— OSCAR  APFEL 


ANNOUNCEMENT 

An  Economic  Booking  Arrangement 
Has   Been   Completed  Between 

Paralta  Plays,  Inc., 

and 

Triangle  Distributing  Corporation 

Under  Which  no  Less  Than  Right 
Paralta  Plays  Starring 

Bessie  Barriscale 

and  No  Less  Than  Eight  Paralta 
Plays  Starring 

J.  Warren  Kerrigan 

Will  Be  Sold  Under  the  Paralta  Plan  by 

TRIANGLE  DISTRIBUTING  CORPORATION 

Under  This  Booking  Arrangement,  Triangle — the  Distributor — and  Paralta — 
the  Producer — Remain  Two  Separate  Organizations,  Independent  of 
Each  Other,  Yet  Working  Together  Toward  a  Single 
Purpose — Doing   Away   With  Waste. 

Thereby  They  Will  Attain  Successful  Results  for  the  Exhibitor 

First  Completed  Paralta  Plays 

Bessie  Barriscale  s 


As    Jinnie7'  Singleton  in  Grace  Miller  White's  lion-  3j 
derful  Emotional  Love  2 
Story  J 

"Rose  o'  Paradise"  \ 

Greater  than  Mrs.  White's  Big  Screen  Success  TESS 
OF  THE  STORM  COUNTRY" 
Director— JAMES  YOUNG 


\  ASK  ANY  TRIANGLE  EXCHANGE 


EXHIBITORS  HERALD 


1 


To  State  Right  Buyers 


tad 


Exhibitors: 


pre/enfr 


w 

■         and  her  fort 

REDEMPTI 


A  Photo-Drama  of  pre  Depicted  witfj QelenHe/sTrufff 

Directed  by  Juliur  Sfeger  &.  Jaref>h  A.Golden 

Direct  from  GEO.M.COHAN7  THEOTBE         rale  > 


Broke  All  Records  at  the 

BROAD  ST.  THEATRE,  Newark 

at  25c,  5()c,  75c  and  $1.00 


DAVID  BERNSTEIN 

Putnam  Building 
1493  Broadway,    New  York  City 


llllllinilllllllinilllllllllllli  !!lil!!!IIIIII1!llll>!llllll!lllll|]||||llllllllllllllllil!lll!llllllllllllli 


successes; 


Frohman  ftan 

THE  most  celebrated  stars  in  all  the  world— Char 
Frohman  Stars— will  soon  be  coming  to  you  in  motion  pictur 

Charles  Frohman  made  famous  such  stars  as  Maude  Adams,  Ann  IV 
dock.  William  Gillette,  Olive  Tell,  Billie  Burke  and  Julia  Sanderson. 

reputation  is  world  wide.   Now,  by  special  arrangement,  the  Empire  All  Star  Corporation 
present  the  Charles  Frohman  successes  in  motion  pictures. 

Several  companies  of  Frohman  Players  have  been  engaged  for  sev 

months  in  the  production  of  Empire  Pictures.  We  are  now  ready  to  announce  the  forthcoi 
presentation  of  these  renowned  Frohman  Stars: 

Ann  Murdock 
Julia  fanderxon 
Olive  Tell 

These  famous  stars  will  be  presented,  beginning  next  h 
tember,  in  series  of  Charles  Frohman  Successes  in  motion  pictjjH 


Other  Frohman  stars  and  plays  will  be  ainiouncec  te 

All  of  the  unlimited  resources  of  the 
known  Frohman  organization,  including  plays,  p'» 
properties,  costumes,  etc..  are  being  employed 
making  of  Empire  Pictures.    The  direction  of  J 
productions  is  in  the  hands  of  such  notable  art 
Albert  Capellani  and  Deil  Henderson. 


Produced  by 

Empire  All  Star  Corpora  ion 


Motion  Picture* 


rohman  Playr 


[HE  pick  of  the  Frohman  plays — the  same  plays  that 
have  been  successful  on  Broadway  stages — the  same  plays  that 

'  have  run  for  forty  weeks  to  houses  of  $12,000.00,  $15,000  00  and 
H)00.00  A  WEEK — these  same  Frohman  Successes  will  be  presented  in 
Hn  pictures  beginning  next  September.  These  Empire  Pictures  will  offer 
hiitors  an  opportunity  for  bigger  box-office  receipts.  They  will  present 
•W  high  standard  in  picture  quality.  Among  the  first  Charles  Frohman 
e  sses  to  be  presented  in  Empire  Pictures  are: 

Ann  Murdock  in 

'OUTCAST- "THE  I M  POSTER."-"  THE  BEAUTIFUL  ADVENTURE" 

Julia  fanderron  in 

"THE  RUNAWAYS*" 

Olive  Tell  in 

'HER.  SISTERJ" 

\  same  standard  that  made  these  Frohman  successes  so 
>  ilar  as  speaking  stage  attractions  will  be  found  in  Empire  Pic- 

Each  play  is  being  carefully  produced.  Plenty  of 
iis  being  taken  for  production.    Thousands  of  dol- 

i  :e  being  expended.  Exhibitors  will  see  the  results 
Mi  pictures  themselves.  Empire  Pictures  will  be 
routed  through  the  exchanges  of  the  Mutual  Film 

oration.  Don't  wait  and  be  disappointed.  Get  your 

i/ation  in  for  these  new,  super-de  luxe  pictures 
-j/!  Write  or  wire  your  application  at  once  for  these 

t  nan  successes. 

Distributed  by 

tual  Film  Corporation 

JOHN  R.  FREULER,  President 
Exchanges  Everywhere 


BIG 

STARS 

-  ONLY 


JULIA  SAI^^SQZT" 


4 


EXHIBITORS  HERALD 


rtr.J&xhiJD 

meefXCial 

(Yes — tKis  is  Me)  ] 


YOU  are  seeking  for  the  BIGGEST  and 
BEST  Box  Office  Serial  on  the  market. 
You  demand  popularity  —  pulling 
power,  prestige  advertising  value  — 
publicity  possibilities.  You  want  the  most 
powerful  money  getter  for  16  weeks — and  IT'S 
HERE  in  front  of  you  in  "THE  GRAY 
GHOST,"  based  on  Arthur  Somers  Roche's 
thrilling  story  "LOOT."  It's— 

The  First  and  Only 
Sat  Evening  Post 
Serial  Ever  Filmed 

— read  by — noted — known  to  or  heard  of  by 
more  than  10,000,000  people  throughout  the 
United  States.  The  serial  story  that  held  10,- 
000,000  peopJe  in  a  vise  like  grip  for  weeks,  now 
presented  in  this  marvelous  Universal  Serial. 


This  estimate  of  the  number  of  pi 
who  know  of  "THE  GRAY  GHOSj 
not  our  estimate,  but  is  based  oij 
figures  of  the  Saturday  Evening 

10,000,000  Peopl 

— including  every  type  of  citizen  ij 
land.  That  type  that  demands  thf  j 
entertainment,  in  stories,  and  other  < 
things  of  life. 

TREMEN 


DOU 


Ready  Mad( 
Audiences  1 

— in  every  state  throughout  the  ntj 
Union  await  each  succeeding  episdei 
this  big  Universal  Serial,  created  yi 
expenditure  of  space  in  the  S.  E  Pq 


EXHIBITORS  HERALD 


5 


1* 


1 


ilm  company  in  the  world 
jgin  to  afford,  and  YOU 
DIRECT  benefit.  The 
Hal  with  four  big  brilliant 

scilla  Dean- 
jj     Eddie  Polo 
nory  Johnson- 
Harry  Carter 

t  huge  cast  of  Universal  Players,  produced  with  the 
ftpus  resources  of  the  Universal  West  Coast  Studios. 

Stuart  Paton 

iur  of  such  masterpieces  as  "20.000  Leagues 
Ir'he  Sea"  and  many  others  that  have  brought 
to  thousands  of  Exhibitors  all  over  the  world. 

the  Big  Free  Ad  Campaign  Book  From 
Any  Universal  Exchange 

Kiook.  Note  the  ads — the  helps,  the  stunts,  the  publicity 
J  .'Hies  galore.  Get  a  copy  of  this  great  book  today,  then 
'u  any  of  the  73  Universal  Exchanges. 

'rsal  Film  Manufacturing  Co. 

\«\en  Film  Manufacturing  Concern  in  the  Unive 
Carl  Laemrale,  President 

O  BROADWAY,  NEW  YORK 

it 

»'W  r-, 


mmm 


Mm* 

rcllslSflfxix' 

Jmmgfo. 


■Itllmmmsan 
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mm 

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B33l$333S33333X 


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6 


EXHIBITORS  HERALD 


il 


1JV: 


'iiiiiiiii 


ill/ 


iry  Board: 


SAMUEL  GOLDFISH 

Cbalrman 
EDGAR  SKLWYN 
IRVIN  S.  COBB 
AKTHl'l;  HOPKIN- 
MARGARET  MAYO 
ROI  COOPER  MEGKt'E 
ARCHIBALD  SELWYN 
CROSRY  GAIUE 
PORTER  EMERSON 

BROWNE 


Marshall  Field's  Maxim 
Applied  to  Pictures 

GOLDWYN,  in  the  motion  picture  industry,  is  willing  to  abide  by  the 
maxim  of  the  greatest  merchant  the  world  has  ever  known,  that  "the 
customer  is  always  right." 

Throughout  the  United  States  and  Canada  Goldwyn's  representatives  are 
under  instruction  to  keep  faith  with  exhibitors;  to  live  up  to  every  promise; 
to  sell  Goldwyn  Pictures  squarely  and  honorably  and  to  avoid  attacking  a 
competitor's  pictures  as  a  means  of  selling  our  own  productions. 

We  know  it  is  possible  to  build  a  great  and  enduring  business  in  the  motion 
picture  industry,  by  introducing  the  high  principles  and  practices  ,of  other 
industries — and  we  are  proceeding  on  the  assumption  that  great  productions 
linked  with  exhibitor  friendships  are  the  most  desirable  assets  a  producer  can 

possess. 

Proof  of  the  soundness  of  there  policies  is  found  in  the  fact  that  Goldwyn 
Pictures  are  being  booked  under  contract — without  argument  or  debate — by 
the  most  cautious  and  alert  exhibitors  in  every  part  of  the  nation. 


(3olclwyT@S>.cturcs 

Corporation 


16  E.  42d  ST.,  NEW  YORK  CITY 


Telephone:  Vanderbilt  11 


III  | 


'9 


ill 


FOR  STATE  RIGHTS 


"CORRUPTION" 


Six  Smashing  Reels 

By  Jack  Gorman 

Author  and  Director 


Cast  Includes: 

HELEN  MARTEN 
FLORENCE  HACKETT 
LUCILE  DORRINGTON 
HENRY  SEDLEY 
JOHN  J/ DUNN 
ARTHUR  PICKENS 
ROBT.  NOLAN 
AND  OTHERS 


A  Photodrama  that 

■ 

is  Different 

One  of  the  most  vital  abuses 
of  the  present  moment  ex- 
posed in  a  forceful,  interesting, 
human  and  vivid  portrayal 
that  will  hold  audiences  spell- 
bound. 


Popular  Plays  &  Players  Corp. 


218  West  42nd  Street 
NEW  YORK 


PRODUCED     BY    THE    SUPER     ART    FILM  CORP. 


EXHIBITORS  HERALD 


7 


A  FOREWORD 


My*  next  production,  which  will  he  com- 
pleted  early   in  August,  bears  the  title  of 

"THE  FALL  OF  THE  ROMANOFFS  " 

It  is  a  story  dealing  -with  the  incidents  which 
led  up  to  the  abdication  of  Nicholas,  Czar 
of  Russia.  Primarily,  however,  it  shows  the 
power  of  one  individual  over  the  destiny*  of  a 
nation,  proving  once  mere  that  genius  directed 
toward  eCii  will,  in  the  end,  bring  forth 
but  evil. 

Rasputin,  the  peasant  power  behind  the 
throne,  was  directly  reponsible  by  his  misdeeds 
for  his  own  death  and  the  fall  of  the 
Romanoff  Dynasty. 

Iliodor,  a  Priest  of  the  Greek  Catholic 
Church,  has  recited  to  the  world  his  version 
of  the  intrigues  of  the  Russian  court  in  which 
Rasputin  played  the  principal  role. 

This  strange  y"oung  Priest  set  himself  up 
against  Rasputin  in  an  effort  to  overthrow 
him  and  gain  for  himself  the  high  place  at 
court  which  the  peasant  held.  Rasputin' 
however,  w'as  far  the  greater  genius  of  the 
two,  and  Iliodor  found  himself  entangled  in  a 
web  of  circumstances  which  ended  in  his 
being  unfrocked  by"  the  Greek  Catholic 
Church  and  exiled  to  America.  Iliodor  will 
play  himself  in  this  actual  reproduction  of 
recent  Russian  history. 

It  is  hard  to  believe  that  such  a  disgracefu! 
condition  of  affairs  as  we  are  picturing  could 
exist  in  any  government  of  today" :  but  that 
the  main  facts  in  "THE  FALL  OF  THE 
ROMANOFFS"  are  true  can  be  verified  by 
reading  the  recent  books  of  the  historians, 
who  have  set  down  the  incidents  leading  up 
to  the  Russian  Resolution  and  the  formation 
of  the  present  Republic 

Austin  Strong  and  George  Edwardes  Hall 
have  dramatized  this  remarkable  story  into  e 
photoplay  and,  following  the  example  of 
Alexander  Dumas  and  Sir  Walter  Scott, 
blended  fact  with  fiction.  As  a  result  1 
am  nov?  producing  the  most  extraordinary1 
photodrama  of  my  career. 


Mr  Br*ctort  is  «r»cnal;;i  directng  ttiu  prtxjuction  hy  spvoai 
•rrmnjemeM  -*itk  Mr  LnTii  J.  Sebrtick  md  Am  Herbert  &er_*n 
Ftkn  Ccroorttton 


sRASPUTlhJ 

Th#  Reii&ious  Charla- 
tan wKc  was  res pensbU 
for  tK*  oo-wrcfaH  of  tke 
Ror\anoff  Dynasty. 


Aairess  all  coaimani- 
catons  to 

IUODOR 
PICTURE 
CORP. 

729  SVwrtth  AC* 


4.                                            WELCOME  TO  THE  HOME  OF  A 

I  .                      MO-TOY'S  £ 

\                       DOX'T  FAIL  TO  SEE  OXE  BEFORE  GOIXG  HOME 

A                                     LEA-BELCO.  ^ 

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EXHIBITORS  HERALD 


STATE  RIGHTS  BUYERS!! 

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A  Sociological  Cinema  Super-Production  Written  by  Willard  Mack. 
Directed  by  S.  Rankin  Drew.    Read  the  reviews  in  all  the  trade  papers. 
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When  you  get  inside  the  door  of  the  Coliseum,  walk  straight  East, 
down  the  main  aisle  to  the  other  side  of  the  building, 

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and  come  right  over  to  my  booth.    I'll  show  you  everything  you  want  to  see  in  the 
way  of  advertising  helps  for  that  theatre  of  yours.    Ask  me  about 

Cico  Toodles  Cards  Classic  Programs  Star  Portrait  Cards 

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Drop  in  over  at  headquarters,  too,  while  you're  in  town.    It  is  only  a  short  walk  from  the  Coliseum,  and  I'd 

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EXHIBITORS  HERALD 


9 


HAIL  HO,  XHIBITORS.- 

HERE'S  SCREENEWS  FOR  YOU! 

We  have  talked  ScreeNews  to  you — Written  ScreeNews  to  you  


-AND  SO- 


Novv  that  you're  in  Chicago  we  want  to  show  you  the  latest  ScreeNews — 
IF  YOU  DON'T  SEE  FOR  YOURSELF  THE  ONE  BIG  LOSER  IS  YOU 


At  cny  of  the  following  Chicago  houses 


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We're  proud  of  this  Diversified  Reel  of  Universal  Pictures — Proud  of  the  fact  that  it  is  to  your 
liking— Proud  of  the  fact  that  when  you  see  it  you  know  that 


YOU'VE  GOT  TO  RUN  IT!" 

Don't  Phone  —  Don't  Write  —  Don't  Wire  —  PAY  US  A  VISIT 
While  you're  on  the  ground  get  on  the  ScreeNews  ground  floor. 


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E  XMi  IBITORS  HERALD 


Are  You  Doing  Your  Bit? 

LITTLE  MARY  McALISTER  J| 

who  is  a  government  recruiting  sergeant, 
is  doing  her  bit  for  the  U.  S. 

AND  FOR  YOU 

in  giving  the  public  a  remarkable  series  of 
12  independent  photoplays  on 

"DO  CHILDREN  COUNT  ?f 

Six  years  old,  she  is  an  accomplished  screen 
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policy  make  a  FOURSQUARE  picture. 

M.  H.  Hoffman,  Inc.,  selects  its  photoplays  with  scrupulous  care. 
"Fairly  good"  won't  do.  Every  FOURSQUARE  picture  must  meet 
the  Hoffman  FOURSQUARE  standard. 

Seven  FOURSQUARE  pictures  are  now  ready  for  release.  To  get 
one  of  these  pictures  means  satisfied  patrons,  and — satisfactory  profits. 
To  get  all  seven  of  these  pictures  means  satisfaction  sevenfold. 

FOURSQUARE  PICTURES  NOW  SELLING 
AND  BOOKING  ARE 

THE  BAR  SINISTER  MADAME  SHERRY 

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SHOULD  SHE  OBEY?  HER  FIGHTING  CHANCE 

A  TRIP  THROUGH  CHINA       THE  SILENT  WITNESS 

M.  H.  HOFFMAN,  Inc.,  0^CEE  729  Seventh  Ave.,  New  York 


1 


MAR  TIX  J.  Q  UIGLE  Y,  Editor 
Published  Wtekb  by  EDITORIAL  and  EXECUTIVE  OFFICES  XL  II'  YORK  OFFICE 

EXHIBITORS  HERALD   CO.  203  South  Dearborn  S'reet.  Chicago  WO  Broad-way.      Tel..  Bryant  5111 

^cation  Office:    1114  North  Boul..  Oak  Park  Tel..  ffarrison  7S55  James  Beecroft,  Manager 

237  "  ,  = 


tered  as  second  class  matter  at  the  Post  Office  All  editorial  eoty  and  corrcstondence,  and  advertising  eoty  should  be  ad- 
Oak  Park,  III.,  under  the  Act  of  March  3,  1879  dressed  to  the  Chicago  office.  Insertion  in  following  issue  cannot  be  guaran- 
teed on  advertising  cotv  not  received  trior  to  6  t.  m.  on  Tuesday  of  each 


SCRIP  TIOX   PRICE   $1.50  YEARLY 


Dlume  V  JULY  21,  1917  Number  4 

m  , .. 

WHAT  IS  YOUR  VERDICT? 

THE  expected  announcement  of  Mr.  Lee  A.  Ochs'  desire  for  re-election  as  national  president  of 
the  exhibitors'  league  has  arrived. 

Those  who  had  hoped  that  Mr.  Ochs  would  withdraw  and  no  longer  imperil  the  league  with 
fj  [complete  disruption  must  abandon  the  hope;  for  Mr.  Ochs  again  gives  evidence  that  personal 
ggrandizement  is  his  ruling  passion. 

In  the  face  of  the  turmoil  and  dissension  which  the  national  president  has  created  during  the 
time  of  his  administration  it  was  not  unreasonable  to  expect  that  for  the  sake  of  the  future  of  the 
exhibitors'  organization  he  would  withdraw  and  make  room  for  someone  without  the  faculty  of 
keeping  the  ranks  of  the  exhibitors  in  a  condition  of  perpetual  chaos. 

But  those  who  held  this  opinion  did  not  reckon  with  that  little  mountain  of  ruthless  ambition 
called  Lee  A.  Ochs. 

Mr,  Ochs  does  not  intend  to  withdraw  for  the  good  of  the  league  or  for  any  cause  whatsoever; 
he  has  a  plan  of  personal  domination  of  the  various  ramifications  of  this  business  which  he  is  deter- 
mined to  put  over  at  any  cost. 

The  fact  that  the  exhibitors'  league  today  is  more  broken  and  fragmentary  than  ever  before  in  its 
history  does  not  deter  him.  That  his  administration  practically  from  its  start  has  created  distrust, 
suspicion  and  secession  is  interpreted  by  him  as  an  indication  of  his  power  and  influence  in  the 
trade. 

Mr.  Ochs  has  given  eloquent  proof  during  the  twelve  months  of  his  administration  that  under 
his  rule  the  organization  is  crumbling  to  pieces  and  is,  in  certain  localities,  on  the  verge  of  disin- 
tegration. In  Chicago  the  old  league  is  opposed  by  a  new  organization  which  contains  the  names 
of  the  majority  of  the  leading  exhibitors  of  the  community — Lubliner,  Ascher,  Trinz,  Schoenstadt 
and  others. 

In  New  York  rival  factions  of  the  league  have  devoted  so  much  attention  to  combating  each 
other  that  they  have  had  no  time  for  the  constructive  work  for  which  the  league  exists. 

Everywhere  throughout  the  country  exhibitors  during  the  past  twelve  months  have  been 
at  the  mercy  of  political  schemers  and  the  industry  has  been  shackled  and  manacled  by  censorship, 
unwarranted  taxation  and  unjust  regulation.    And  meanwhile  Mr.  Ochs — the  responsible  head  for 
1  directing  the  activities  of  the  exhibitors'  organization,  ignoring  his  responsibilities,  has  gone  about 


12 


EXHIBITORS  HERALD 


Summary  of  Current  Issue 


News  of  the  WeeR 

Opposition  Masses  Against  Ochs'  Candidacy  ...... 

Exhibitors  Must  Oust  Ochs  in  Order  that  League  May 

Survive,  Says  Trigger   _  -  

Eyes  of  Film  World  Focused  on  Chicago  Exposition  

Injunctions  Out  Against  Unions  in  Chicago  Row  _  

William  A.  Brady  to  Preside  at  Association  Meeting  in 

Chicago,  Scheduled  July  18   — 

"Queen  of  Spades,"  with  Noted  Star,  Will  Be  First 

Russ  Art  Film  Issued   -  :  --  

First  Four  Goldwyn  Films  Announced  for  Publication, 

with  Dates,  Throughout  United  States  

Freuler  Re-Elected  President  of  Mutual ;  Report  Denied 

of  Move  Back  to  New  York  :  

Universale  "Gray   Ghost"   Serial,  Adapted  from  Post 

Story,  Starts  with  Rush   _  : — 

Aaron  Jones  to  Join  William  A.  Brady's  Co-Operation 

Attempt*Made  to  Assassinate  Iliodor,  trie  Russ  Monk, 
Star  in  Brenon's  New  Film  

King-Bee  Comedies  Proving  Popular,  Says  L.  L.  Hiller 

Program  Gaining — Not  Dying,  Says.  Brady  

New  $200,000  Film  Theater  Opened  in  Decatur,  Illinois.. 

Marion  Davies,  Stage  Player,  Now  Working  in  Ardsley 
Corporation  Film   — 

"Redemption"  Film,  with  Evelyn  Nesbit  and  Russell 
Thaw,  Draws  Capacity  Houses   -   

Enid  Markey  Leads  All-Star  Cast  in  New  Corona  Film, 
"Curse  of  Eve"  ~  ■•— 

Wilbur  Bates,  Noted  Newspaper  Man,  Made  Paralta 
Publicity  Chief   -  -  — 

"Who's  Your  Neighbor?"  Film  Approved  by  New  York- 
Organizations  as  Great  Lesson  

Triangle  to  Distribute  Paralta  Films  on  Latter  Con- 
cern's Established  Plan   -  -  

Fred  C.  Aiken  Made  General  Manager  of  Allen  Film 
Corporation  in  Chicago   

Producer  Should  Consult  Author,  Says  Maibelle  Heikes 
Justice   -  -  -  - 

M.  H.  Hoffman  Secures  "Silent  Witness  Film  for 
Foursquare   -  -  - 


Page 
13 

14 
15 
15 

16 

16 

16 

17 

17. 

17 

18 
18 
19 
19 

19 

20 

20 

20 

21 

22 

22 

31 

32 


Reviews 


"The  Trail  oi  the  Shadow,"  Metro  D.,  Five  Parts,  with 

Emmy  Wehlen   -  --  23 

"Patsy,"  William  Fox  C,  Five  Parts,  with  June  Caprice  23 
"Come  Through !"  Universal  D.,  Seven  Parts,  with  Her- 
bert Rawlinson    23 

"The  Little  American,"  Artcraft  Pictures  Corporation 

D.,  Six  Parts,  with  Mary  Pickford  -_-  23 

"Where  Is  My  Mother?"  Essanay-K-E-S-E  D.,  S.  T.  25 

Min.,  with  Mary  McAlister   —    24 

"When   True   Love   Dawns,"   Brady-International  D., 

Five  Parts,  with  Susan  Grandaise   25 

"Betty    Be    Good,"    Hbrkheimer-Mutual    C.-D.,  Five 

Parts,  with  Jackie  Saunders   25 

"A  Corner  in  Smiths,"  Essanay  C.-D.,  S.  T.  29  Min., 

with  Rodney  La  Rock    25 

"At    First    Sight,"    Famous    Players- Paramount  C.-D., 

Five  Parts,  with  Mae  Murray    26 

"Time  Locks  and  Diamonds,"  Triangle  D.,  Five  Parts, 

with  William  Desmond  *-   26 

"The  Two  Little  Imps,"  William  Fox  C.-D.,  Five  Parts, 

with  Jane  and  Katherine  Lee   26 

"The  Reed  Case,"  Butterfly  D.,  Five  Parts,  with  Allen 

Holubar   =   27 

"The  Range  Boss,"  Essanay-K-E-S-E  C.-D.,  Five  Parts, 

with  Jack  Gardner   -  -   27 

"Corruption,"   Super-Arts  D.,   Six   Parts,  with  Helen 

Marten    27 

Selig -World  Library   _   27 

"Mary  Moreland,"  Powell-Mutual  D.,  Five  Parts,  with 

Marjorie  Rambeau   ;   28 

"The  Little  Boy  Scout,"  Famous  Players-Paramount, 

Five  Parts,  with  Ann  Pennington   _..  28 

"A  Runaway  Colt,"  Selig- K-E-S-E  C,  Two  Parts   28 


Departments 


The  Film  Stock  Market.. ..,   33 

Official  Cut-Outs  Made  by  Chicago  Censors   33 

This  Week  at  Downtown  Chicago  Theaters    33 

Synopses  of  Current  Releases    35 

Chicago  Trade  Events   ~   37 

Canadian  Film  News    38 

Calendar  of   Feature   Releases....  39,  40;  41,  42 

News  of  Exhibitors  and  Exchanges   43 

Changes  of  the  Week   46 

New  Theaters   -   46 

New  Corporations    46 


(Continued  from  preceding  page) 

strengthening  his  political  machine,  issuing  1 
Nero-like  dictates  to  all  who  crossed  his  path  j 
and  ever  seeking  to  make  secure  his  ambition  I 
of  dictator  to  the  film  trade. 

"I  have  earned,"  says  Mr.  Ochs,  "the  ven-  I 
omous  hatred  of  rival  publications,  not  because  3 
I  started  a  new  enterprise,-  but  because  I  made  \ 
it  succeed  where  others  failed." 

No,  Mr.  Ochs,  that  is  not  true:  The  hatred 
of  which  you  boast — such  of  it  as  actually  exists 
— is  due  to  the  world-old  hatred  of  one  who 
accepts  a  responsibility  and  then,  in  the  face 
of  temptation,  completely  abandons  it  and  goes 
over  to  the  enemy. 

Immediately  when  you  obtained  the  coveted 
position  of  league  president  you  started  your 
publication,  and  your  position  as  president  en- 
abled you  to  represent  this  publication  as  "the 
exhibitors'  paper,"  even  printing  upon  its  front 
cover  the  emblem  of  the  national  league. 

But,  Mr.  Ochs,  there  are  not  many  in  the 
trade  who  do  not  know  that  you  have  used  the 
league  merely  as  a  catspaw  in  connection  with 
your  publishing  venture ;  who  do  not  know  that 
the  exhibitors'  league  has  no  voice  in  the  opera- 
tion or  management  of  your  paper;  who  do  not 
know  that  only  a  small  part  of  the  possible 
profits  was  ever  even  agreed  to  be  devoted  to 
the  treasury  of  the  league. 

Lee  A.  Ochs  as  president  of  the  exhibitors' 
league  has  ravished  the  trust  placed  in  him. 

He  has  given  exhibitor  organization  a  set- 
back  of  a  dozen  years. 

He  has  proven  himself  a  calamity  to  the  ! 
league. 

And,  gentlemen  of  the  1917  convention,  I 
there  are  a  number  of  capable  exhibitors,  men 
without  entangling  alliances,  whose  records 
merit  consideration  and  confidence,  who  are 
willing  to  accept  the  responsibility  of  the 
league's  presidency. 

What  is  your  verdict? 

Martin  J.  Quigley. 


)PPOSITION  MASSES  AGAINST  OCHS'  CANDIDACY 

Big  Fight  to  Be  Made  to  Defeat  Re-Election;  Many 
Strong  Candidates  in  Field  Pledging  Elimination 
of  Petty  Politics  and  Adoption  of  "Foursquare" 
Platform. 


Petty  politic?,  clique  intrigue,  graft, 
ssension  and  a  nation-wide  feeling 
uncertainty  among  exhibitors, 
lich  has  prevailed  during  the  re- 
pe  of  Lee  A.  Ochs  as  president  of 
thibitors  League  of  America,  will 
I  completely  wiped  off  the  pages 
I  the  organization's  history  of  the 
st  year  by  the  defeat  of  the  present 
tumbent,  is  the  promise  of  certain 
ndidates  for  the  chair,  one  of  whom 
meets  to  be  elected  at  the  big  con- 
ntion  in  Chicago  from  July  14  to 

This  convention,  following  the  dis- 
nsion  and  trouble  in  the  organiza- 
>n  during  the  past  year,  will  go 
wn  in  the  annals  of  league  history 
the  bitterest  ever  held. 

Candidates  Have  Axes  to  Grind 

The  candidates  for  presidency,  out- 
de  of  Ochs.  will  be  backed  by  large 
^legations  from  the  various  states 
here  the  organization  is  strongest, 
ach  candidate  has  an  axe  to  grind, 
id  there  will  be  many  factions, 
hich,  it  is  pointed  out,  makes  the 
rediction  of  the  result  more  uncer- 
lin  than  at  any  previous  election. 
I  The  candidates  for  president,  who 
row  loom  up  as  big  factors  in  the 
pee,  are: 

Fred  J.  Herrington,  national  or- 
anizer. 

I  Frank  J.   Rembusch,  president  of 
ndiana  Exhibitors  League. 
H.  B.  Varner,  secretary  of  North 
arolina  League. 

D.  G.  Rogers,  of  Minneapolis. 
1  Lee  A.  Ochs,  New  York. 

I  Samuel  H.  Trigger,  president  of 
lanhattan  Local,  No.  1,  New  York, 
i  his  communication  to  "Exhibitors 
lerald,"  denounces  Ochs,  and  de- 
lares  that  if  exhibitors  do  not  band 
Igainst  the  president  now  holding 
jffice,  that  the  league  will  plunge 
.trther  into  the  mire  of  petty  poli- 
Kcs't  graft  and  intrigue. 

Save  the  League,  Is  Cry 

This  cry  this  week  to  "save  the 
■ague'1  was  far-reaching,  and  was 
ctlectcd  in  scores  of  letters  and  com- 
lunications  between  the  various 
ranches  which  will  come  for  a  fight 
o  defeat  the  selfish  aims  of  certain 
len  and  cliques  who  are  making  cap- 
tal  of  the  organization. 

The  situation  in  the  Northwest  is 
ict  bright  for  any  of  the  candidates 
xcept  Ochs,  according  to  advices 
mm  Minneapolis.  It  is  stated  there 
hat  D.  G.  Rogers,  while  a  candidate 
or  office,  is  aligned  with  Ochs  and 
Thomas  Furniss. 

It  is  said  in  Minneapolis  exhibitor 


and  exchange  circles  that  Mr.  Fur- 
niss "has  the  exhibitors  of  the  North- 
west in  his  vest  pocket."  Also,  it  is 
stated  that  he  is  close  to  Ochs,  and 
Rogers  is  to  be  foisted  upon  conven- 
tion delegates  providing  Ochs  faces 
defeat. 

Illinois  Widely  Split 

The  wide  split  in  Illinois,  which  was 
brought  about  through  political  dom- 
ination, charges  of  graft,  ousting  of 
members  from  the  Chicago  local,  and 
absolute  rule  over  meetings  by  Ochs, 
has  weakened  his  chance  in  one  of 
the  most  powerful  exhibition  centers 
in  America. 

From  the  political  maelstrom  in 
Chicago  during  the  past  year  has 
grown  a  new  organization  known  as 
The  Illinois  Theater  Owners'  Associa- 
tion. This  new  organization  has  tak- 
en in  a  score  of  Chicago's  most  repre- 
sentative exhibitors,  who  left  the  Chi- 
cago branch  because  its  members  are 
not  bona  fide  exhibitors. 

The  association,  through  Maurice 
Choynski,  has  announced  to  the  trade 
that  it  is  not  opposed  to  the  league, 
but  is  opposed  to  its  membership, 
which  is  well  augmented  by  theater 
managers,  and  men  who  play  politics 
and  work  hand  in  hand  with  the  ex- 
changes and  manufacturers,  neglect- 
ing the  vital  interests  of  exhibitors. 
Would  Violate  By-laws 

Maurice  Choynski  declares  that 
Ochs  recently  sent  word  to  the  locals 
and  state  organizations  throughout 
the  country  to  the  effect  that  they 
should  recommend  to  him  the  names 
of  members  suitable  for  the  various 
credential  committees.  He  then  was 
to  appoint  those  to  the  committees  he 
thought  would  "best  serve  the  pur- 
pose." 

This,  it  is  pointed  out,  is  a  direct 
violation  of  the  league  constitution 
and  by-laws,  which  places  this  matter 
wholly  in  the  hands  of  the  locals  and 
state  organizations. 

One  of  the  main  objections  which 
Illinois  exhibitors  are  making  is  that 
the  Chicago  local  is  sending  to  the 
convention  floor  twenty-one  delegates 
and  twenty-one  alternates,  whereas 
it  is  entitled  to  but  thirteen  of  each. 

This,  it  is  declared  by  Chicago  ex- 
hibitors who  will  play  important  parts 
in   the   convention   election,  will  be 
fought  strenuously  on  the  floor. 
Proxy  Votes  Feared 

One  of  the  fears  of  the  opponents 
of  Ochs  is  that  the  convention  will 
be  replete  with  attempts  to  vote  for 
the  president  by  proxy.  Whether  or 
not  this  can  be  successfully  carried 


out  is  a  matter  of  conjecture.  During 
the  course  of  elections  at  the  various 
local  branches  throughout  the  coun- 
try the  proxy  vote  played  an  import- 
ant part  in  certain  elections — the  re- 
sult of  which  tore  locals  asunder. 

Sessions  were  held  during  the  en- 
tire week  respectively  by  both  the 
Chicago  Exhibitors  League  branch 
and  the  Motion  Picture  Theater 
Owners'  Association,  members  lay- 
ing plans  for  the  inevitable  battle  on 
the  floor  of  the  convention  hall. 


FRANK  J.  REMBUSCH 
A  Leading  Figure  in  the  Presidential 
Race 


The  combined  force  opposing  Ochs 
in  his  second  attempt  to  regain  the 
chair,  is  composed  of  Louis-  Levine, 
of  Brooklyn;  Sam  Bullock,  of  Cleve- 
land; Maurice  Choynski,  an  exhibi- 
tor-director of  the  National  Associa- 
tion, an  officer  of  the  Illinois  Theater 
Owners'  Association,  and  technically 
still  a  member  of  the  Chicago  Branch 
of  Exhibitors  League;  Frank  J.  Rem- 
busch, president  of  the '  Motion  Pic- 
ture Exhibitors  League  of  Indiana; 
and  a  score  of  powerful  exhibitors. 
Split  in  Solid  Body 

These  are  only  a  few  of  the  more 
important  exhibitors  who,  it  is  widely 
reported,  will  present  a  solid  front 
to  bring  about  the  defeat  of  Ochs. 

However,  this  faction  will  be  split 
to  a  certain  extent  by  H.  B.  Varner 
of  North  Carolina.  Mr.  Varner  is  a 
new  figure  in  league  affairs,  and  while 
he  is  said  to  have  a  great  deal  of  in- 
fluence and  a  fairly  strong  backing 


14 


EXHIBITORS  HERALD 


from  Southern  exhibitors,  it  is  not 
likely  that  he  will  succeed  this  year 
unless  there  is  an  unexpected  bolt 
in  the  rartks  of  the  independents. 

The  Northwestern  exhibitors  appar- 
ently are  back  of  the  Rogers-Furniss- 
Ochs  legions. 

New  York  is  divided  in  its  choice, 
with  Levine  and  Trigger  leading  the 
opposition  against  Ochs. 

Pennsylvania,  from  all  reports,  fav- 
ors Herrington,  the  National  Organ- 
izer and  former  president. 

Indiana  is  divided,  according  to  re- 
ports this  week,  between  Ochs  and 
Rembusch.  Many  Indiana  exhibitors 
hope  to  make  the  president  of  the 
state  organization  national  president, 
but  neither  Rembusch's  campaign 
plans  nor  a  list  of  Indiana  delegates 
and  alternates  have  so  far  been  giv- 
en out. 

Illinois  is  divided,  with  a  majority 
of  the  most  representative  exhibitors 
against  the  re-election  of  Ochs.  Henry 
Schoenstadt,  Maurice  Choynski  and 
other  representative  exhibitors  oper- 
ating chains  of  theaters  in  Chicago 
and  throughout  the  surrounding  states 
are  back  of  this  opposition. 

Ochs  Made  Campaign  Trip 

Early  in  the  spring  Ochs  made  a 
campaign  tour  visiting  the  league 
branches  throughout  the  United 
States,  which  was  offset  by  the  cam- 
paigns of  others.  Despite  his  work 
in  the  various  centers  to  get  the 
favor  of  exhibitors  for  the  purpose 
of  re-election,  it  was  common  gossip 
from  coast  to  coast  that  "there  is  too 
much  rumbling  of  scandal  in  the  or- 
ganization." 

The  various  branch  organizations 
during  the  past  two  months  have 
made  no  attempt  to  conceal  the  fact 
that  delegates  would  come  to  the  con- 
vention "instructed."  Moreover,  it 
has  become  common  gossip  that  sal- 
vos of  burning  questions  will  be 
asked  which  will  stir  the  convention. 
Clean  Up  League,  Is  Word 

A  terrain  faction,  which  plans  to 
elect  a  new  president  in  place  of  Ochs, 
has  lined  up  a  big  force  of  delegates 
from  coast  to  coast — and  this,  it  is 
asserted,  is  outside  of  the  forces  al- 
ready lined  up  and  instructed  to  "go 
and  clean-up  tlic  league." 

Nobody  this  week  would  divulge 
plans  of  great  import  which  have  been 
framed  during  the  past  two  months, 
but  there  is  an  air  of  certainty  and 
outspoken  confidence  that  before  the 
greatest  convention  of  exhibitors  ends 
in  Chicago  that  prospects  for  brighter 
conditions  in  the  organization  for  the 
coming  year  will  not  be  overshad- 
owed with  doubt  and  fear  of  high- 
handed ruling  by  cliques  and  factions. 

Delegates  to  the  convention  official- 
ly named  are  as  follows: 

Nebraska 

President    H.    M.   Thomas,   R.  D. 


Shirley,  A.  R.  Pramer,  Wilfred 
Ladoux,  Oscar  Rohlff  of  Omaha,  F. 
D.  Eager  of  Lincoln,  A.  W.  Ballingcr 
of  York,  R.  B.  Thomas  of  Fremont 
and  L.  M.  Gorman  of  Lincoln. 
Wisconsin 
J.  Grauman,  George  Fischer,  Henry 
Trinz  of  Milwaukee,  Thomas  A.  Lee 
of  Fond  du  Lac,  H.  Rhode  of  Ken- 
osha. 

Ohio 

Samuel  Bullock  of  Cleveland,  B.  J. 
Sawyer,  Dave  Schumann  and  Samuel 

Aublee. 

Mississippi 

P.  E.  Schilling  of  Greenwood,  E. 
M.  Clark  of  Natchez,  A.  B.  Cook  of 
Jackson,  M.  Cupero  of  Canton,  Wil- 
liam Isenbcrg  of  Greenville  and  Miss 
M.  E.  Rollins  of  Grenada. 

Northwest 

James  Gilosky  of  Minneapolis,  Jo- 
seph Friedman  and  Chrrles  Campbell 
of  St.  Paul,  Minn.;  C.  H.  Hitchcock, 
Edward  Hinz,  M.  A.  Hoppcnrath,  D. 
G.  Rogers,  H.  P.  Greene,  William  H. 
Dceth,  C.  E.  VanDuzen,  D.  W.  Cham- 


berlain, Thomas  Furniss  of  Duluth, 
Tom  Foster  of  Stanley,  Wis.;  afl 
C.  W.  Gates  of  Aberdeen,  S.  D. 

North  Carolina 

Percy  W.  Wells,  Henry  B.  Varn« 
A.  F.  Sams,  B.  S.  Aronson,  S.  W 
White,  H.  k.  Mason,  H.  J,  Paradi< 
and  H.  White  Ware. 

New  Jersey 

Louis  F.  Blumenthal,  J.  G.  CraJj 
ford,    Ira    K.    Hecht,    William  <fl 
Maschke,   H.   Charles   Hespe,  F.  ■ 
Cross,  Herbert  Collins  and  John 
Collins. 

New  York 
William  Hilkemcicr,  Morris  Xcedle, 
Henry    Haring,    S.    Cohen,  Charles 
Steiner  and  Sidney  Ascher. 

Pennsylvania 
John  <  I'Donnell,  C.  H.  Goodwin  afl 
M.  Feitler. 

Virginia 

E.  T.  Crall  of  Newport  News.  Har- 
ry Bernstein,  Richmond;  Otto  Wells, 
Norfolk;  R.  D.  Craver,  Lynchburg, 
and  R.  W.  Hamilton,  Martinsville. ' 


EXHIBITORS  MUST  OUST  OCHS  IN  ORDER 
THAT  LEAGUE  MAY  SURVIVE,  SAYS  TRIGGER 


Samuel  H.  Trigger,  presi- 
dent of  the  Manhattan  local  in 
New  York  of  the  Motion  Pic- 
ture Exhibitors  League  of 
America,  is  opposed  to  the  re- 
election of  Lee  Ochs  as  Na- 
tional President  of  Exhibitors 
League. 

Mr.  Trigger  advises  the 
choosing  of  a  man  "for  the  bet- 
terment of  the  league"  and 
warns  exhibitors  to  "consider 
the  candidates  carefully"  and 
when  voting  "vote  for  the  man 
who  is  cleancut  and  not  in- 
volved in  any  petty  league 
politics." 

[Editor  of  "Exhibitors  Herald"] : 
Have  received  numerous  letters 
as  to  my  position  on  the  presi- 
dential election  at  the  coming  con- 
vention of  the  Motion  Picture  Ex- 
hibitors League  of  America.  Can 
only  reiterate  my  statement  made 
in  the  trade  journals  two  months 
ago:  "For  president  of  this  or- 
ganization we  must  have  a  clean- 
cut  man  who  is  not  involved  in 
any  petty  league  politics."  He 
must  remember  that  the  organiza- 
tion is  permanent,  and  it  does  not 
exist  solely  for  the  good  of  the 
individual.  He  must  have  quali- 
ties for  leadership  that  require 
strength,  stability,  and  be  a  man 
of  vision,  one  that  can  lead  by 
the  confidence  of  rightness.  This 
is  a  time  when  great  things  are 
to  be  done  and  we  want  a  man 
to  do  them.  There  are  several 
such  exhibitors  who  will  be  at  the 


convention  in  Chicago.  I  would 
advise,  for  the  betterment  of  the 
league,  to  consider  the  candidates 
carefully  and  when  voting,  cast 
the  vote  for  the  man  with  the 
above  qualifications. 

At  the  present  time  we  are  suf- 
fering from  too  much  regulation. 
Those  that  are  in  the  field  for 
presidency  are  Fred  Herrington, 
Pittsburgh;  H.  B.  Varner,  North 
Carolina;  Lee  A.  Ochs,  New  York; 
Rogers,  Minnesota;  Frank  J.  Rem- 
busch, Indiana,  and  one  or  two 
others. 

Fellow  exhibitors,  kindly  choose 
the  man  that  is  vigorous,  gener- 
ous in  instincts,  one  that  can  get 
his  heels  in  the  ground  and  march 
forward  to  a  solid  position  at  the 
head  of  a  bigger  and  better  organ- 
ization; and  I  ask  the  young  ex- 
hibitors to  help,  and  by  self  sac- 
rifice, to  take  up  the  management 
of  the  local,  State  and  National 
League,  for  under  no  other  condi- 
tion will  our  organization  survive. 

My  personal  opinion  is  that  if 
we  can  secure  a  man  from  the1 
West,  or  South  to  fill  the  respon- 
sible office  of  president,  it  would 
be  most  advisable  to  do  so,  as  the 
present  incumbent  has  proven 
himself  to  be  anything  but  the 
man  required  to  make  the  Motion 
Picture  Exhibitors  League  o) 
America  the  power  for  usefulness 
to  the  exhibitors  of  the  countrj 
that  it  should  be. 

(Signed)  SAM  H.  TRIGGER, 
President  Manhattan  Local,  No. 


EYES  OF  FILM  WORLD  FOCUSED  ON  CHICAGO  EXPOSITION 

Final  Plans  for  M.  P.  E.  L.  Show  in  Coliseum  Finished 
for  Grand  Opening  July  14;  Many  Noted  Screen  Stars 
to  Meet  Exhibitors  and  Public 


KA11-  eyes  of  the  film  world  arc 
inrned  toward  Chicago,  the  mecca 
if  producers,  exchangemen  and  ex- 
hibitors, where  the  M.  P.  E.  L.  ex- 
position opens  July  14. 
|*The  final  plans  for  the  big  expo- 
Ifcon  have  been  completed.  The 
Stage  is  all  set  for  the  grand  opening 
pa  Saturday  in  the  Coliseum. 
I  Frank  O.  Lowden,  governor  of  I  Hi— 
hois,  is  scheduled  to  officially  open 
|the  exposition  with  an  address  of 
welcome  to  the  visitors  and  some- 
thing novel  has  been  promised  each 
(day  until  the  closing  hour,  on  July 
1Z2.  The  Coliseum  will  be  open  from 
tt.1  a.  m.  to  11  p.  m. 

Saturday,  Goldwyn  Day 

The  opening  night  will  be  known 
is  "Mae  Marsh  Night"  when  the  little 
Goldwyn  star  will  receive  her  friends 
pt  the  exposition.  Other  Goldwyn 
players  also  will  be  present  at  the 
[opening. 

Sunday,  July  15,  will  be  "Pathe 
IDay,"  when  Mrs.  Vernon  Castle. 
IPearl  White,  Florence  Reed  and 
iother  Pathe  celebrities  will  appear 
Ito  greet  exhibitors. 

On  Monday,  July  16,  which  wi11 
be  "Selznick  and  Exhibitors'  Day," 
Lillian  Walker,  of  the  Ogden  Pic- 
tures Corporation,  will  greet  her 
friends.  Constance  Talmadgc  and 
her  sister,  Norma,  will  also  be  pre- 
sent. Delegates  to  the  exposition 
and  convention  will  report  at  the 
Hotel  Morrison  and  receive  their 
official  badges.  They  will  meet  at 
the  Coliseum  at  10  a.  m. 

Bluebird  Day,  July  17 

Violet  Mersereau  and  other  Uni- 
versal stars  will  be  present  on  Tues- 
day, July  17,  which  will  be  "Blue- 


bird Day,"  on  which  date  the  conven- 
tion convenes  at  10  a.  m. 

Wednesday,  July  18,  will  be 
"World-Pictures  Brady-made  Day," 
when  Alice  Brady,  Ethel  Clayton, 
Evelyn  Greeley,  Little  Madge  Evans, 
Carlyle  Blackwell  and  Montagu  Love 
will  be  the  featured  stars. 

A  banquet  at  the  Hotel  Morrison 
will  be  held  this  day  at  11  p.  m 

Thursday,  July  19,' will  be  "K-E-S-E 
Day,"  when  Bryant  Washburn,  Mary 
McAlister,  Lew  Fields,  Hazel  Daly, 
Taylor  Holmes,  Marguerite  Clayton, 
Shirley  Mason,  Ernest  Maupain,  Bob 
McKee  and  Allen  Paule  will  meet 
exhibitors. 

Art  Dramas  Gets  a  Day 

"Art  Dramas  Day"  will  be  Friday, 
July  20,  when  the  Van  Dyke  Amuse- 
ment Company  of  Chicago  will  have  a 
galaxy  of  stars  present,  including 
Alma  Hanlon  and  Jean  Sothern. 

Saturday,  July  21,  "Mutual  Day" 
will  present  such  stars  as  Charles 
Chaplin,  Mary  Miles  Minter,  Helen 
Holmes,  J.  P.  McGowan  and  others. 

The  Reel  Follows  Club  of  Chicago 
will  hold  a  grand  ball  the  evening  of 
July  21,  at  the  Hotel  Morrison. 

"Metro  Day"  will  be  Sunday,  July 
22.  Francis  X.  Bushman,  Beverly 
Bayne,  Edith  Storey,  Viola  Dana,  Mr. 
and  Mrs.  Sidney  Drew  and  Emily 
Stevens  will  be  present. 

A  special  train  will  bring  exhibitors 
from  Virginia  and  North  and  South 
Carolina  to  Chicago  and  it  is  esti- 
mated more  states  will  be  represented 
at  the  exposition  and  convention  this 
year  than  ever  before. 

There  will  be  a  Red  Cross  booth 
in  charge  of  J.  W.  Champion,  the 
executive  head  of  the  Chicago  Chap- 


ter of  American  Red  Cross,  and  many 
of  the  film  stars  have  contributed 
unique  gifts  which  will  be  auctioned 
off  as  the  "stars  donations"  toward 
the  war  fund. 


INJUNCTION  OUT 
AGAINST  UNIONS 
IN  CHICAGO  ROW 


As  a  result  of  the  fire  which  oc- 
curred In  the  Pathe  exchange,  in  the 
Consumers  Building,  Chicago,  July  1, 
Attorney  Lewis  F.  Jacobson,  repre- 
senting the  Associated  Film  Produc- 
ers and  Distributors  of  Chicago, 
secured  a  temporary  'injunction  on 
July  3  restraining  certain  labor  or- 
ganizations from  interferring  in  any 
way  with  the  employes  of  the  various 
exchanges. 

Concerns  Cite  Instances 

The  petitioners — Famous  Players 
Film  Service,  Triangle  Distributing 
Corporation,  World  Film  Corporation, 
Fox  Film  Corporation,  V-L-S-E- Vita- 
graph  Company,  Mutual  Film  Cor- 
poration, Metro  Pictures  Service,  Cen- 
tral Film  Company,  Pathe,  General 
Film  Company,  Laemmle  Film  Serv- 
ice, Celebrated  Players  and  R.  O. 
Proctor  of  Art  Dramas  cite  numerous 
instances  of  alleged  depredations  and 
threats  'against  exchanges  and  the- 
aters, and  the  injunction  restrains  the 
unions  from  picketing,  spying,  intimi- 
dating or  attempting  to  deal  with  em- 
ployes employed  about  the  exchanges 
or  theaters. 


I.  I.  MOZJUNKHIN,  STAR,  AND  TWO  SCENES  FROM  PUSHKIN'S  "QUEEN  OF  SPADES" 


Left  to  Right — A  Tense  Scene  from  Act.  6.    The  Distinguished  Russian  Actor  as  Herman  in  "Queen  of  Spades."    A  dramatic  moment 

in  Act  1.    (Russian  Art  Film  Corporation.) 


16 


EXHIBITORS  HERALD 


WM.  A.  BRADY  TO  PRESIDE  AT  ASSOCIATION 

MEETING  IN  CHICAGO  SCHEDULED  JULY  18 


Members  Convene  at  Princess  Theater,  When  Nominees 
Will  Be  Elected  to  Board  of  Directors ;  Captains 
of  Industry  Picked 


The  first  annual  meeting  of  the 
members  of  the  National  Association 
of  the  Motion  Picture  Industry  is  to 
be  held  at  the  Princess  Theater  in 
Chicago  on  Wednesday,  July  18,  at 
11  o'clock  in  the  morning.  The  meet- 
ing will  be  presided  over  by  Presi- 
dent William  A.  Brady,  who  will  pre- 
sent his  report  and  call  for  the  re- 
ports of  the  executive  secretary, 
treasurer  and  the  special  committees 
which  have  been  .created  since  the 
formation  of  the  association  last 
August. 

At  this  meeting  the  candidates  who 
have  been  nominated  by  the  various 
branches  of  the  organization  are  to 
be  elected  as  members  of  the  board 
of  directors  to  serve  for  the  ensuing 
year. 

During  the  past  week  the  produc- 
ers, distributors,  supply  and  equip- 
ment concerns  and  the  general  divi- 
sion, consisting  of  individuals  and  the 
trade  publications,  have  held  meetings 
and  selected  their  candidates  for  di- 
rectors. The  producers  have  nomi- 
nated the  following:  William  A. 
Brady,  World  Film  Corporation; 
D.  W.  Griffith,  Artcraft  Pictures  Cor- 
poration; William  L.  Sherrill,  Froh- 
man  Amusement  Corporation;  Carl 
Laemmle,  Universal  Film  Manufac- 
turing Company,  and  Adolph  Zukor, 
Famous  Players-Lasky  Corporation. 

Distributors  Nominated 

Distributors  have  nominated  the 
following:  J.  A.  Berst,  Pathe  Ex- 
change, Inc.;  Arthur  S.  Friend,  Fa- 
mous Players-Lasky  Corporation; 
Walter  W.  Irwin,  Vitagraph-V-L- 
S-E;  P.  A.  Powers,  Universal  Film 
Manufacturing  Company,  and  Rich- 
ard A.  Rowland,  Metro  Pictures  Cor- 
poration. 

Supply  and  equipment  branch: 
Donald 'j.  Bell,  Bell  &  Howell,  Chi- 
cago; J.  E.  Brulatour,  Eastman 
Films;  J.  H.  Hallberg,  United  Thea- 
ter Equipment  Corporation;  Walter 
J.  Moore,  H.  C.  Miner  Lithographing 
Company,  and  J.  F.  Skerrett,  Nicho- 
las Power  Company. 

General  division:  Paul  Gulick,  Uni- 
versal Film  Manufacturing  Company; 
Arthur  James,  Metro  Pictures  Corpo- 
ration; William  A.  Johnston,  Motion 
Picture  News;  Joseph  F.  Lee,  state 
rights  buyer,  and  Thomas  G.  Wiley. 


There  are  thirty  members  on  the 
board  of  directors  of  the  national  as- 


sociation at  the  present  time,  one- 
tliird,  or  ten,  of  whom  are  nominated 
by  the  Motion  Picture  Exhibitors' 
League.  Each  of  the  other  four 
branches  above  named  nominates  five 
directors,,  and  President  Brady  lias 
announced  that  it  is  his  purpose  to 
apply  through  the  regular  channel 
for  an  increase  in  the  number  of  di- 
rectors from  the  exhibitors  from  ten 
to  fourteen  and  from  the  other 
branches  from  five  to  seven. 


"QUEEN  OF  SPADES,"  WITH  NOTED  STAR, 

WILL  BE  FIRST  RUSSIAN  ART  FILM  ISSUED 


Production  Selected  from  Among  Fifty  Others  Introduces 
to  United  States  Public  Literary  Genius  on 
Screen  of  Famous  Author 


The  debut  of  the  Moscow  National 
Dramatic  Theater  Company  .in  the  re- 
cent Washington  pictorial  presenta- 
tion of  Theodore  Pushkin's  "The 
Queen  of  Spades,"  with  Mozjunkhin 
the  featured  artist,  officially  introduced 
to  America  the  Russian  art  films. 

The  occasion  of  the  first  presenta- 
tion in  Washington  last  week  was  the 
special  reception  of  the  National  Press 
Club  to  the  special  Russian  commis- 
sion now  here  and  headed  by  Boris 
Bakmetieff.  The  choosing  of  "The 
Queen  of  Spades"  from  the  fifty  odd 
productions  brought  here  under  the 
direction  of  N.  S.  Kaplan  was  to  show 
the  great  literary  genius  of  Pushkin 
and  high  standards  set  in  these  Rus- 
sian art  works. 

In  "The  Queen  of  Spades"  the  artis- 
tic standards  are  of  the  highest. 
Scenic  effects,  costumes,  local  color- 


ing and  character  detail-are  replete  ir 
their  exactitude.  The  effective  radica 
departure  in  this  highly  entertaining 
picture  is  the  dramatic  screen  art  o 
the  actors  and  actresses  depicting  th 
characters.  Mozjunkhin,  the  greates 
living  exponent  of  the  histrionic  ar 
in  Russia  today,  enacts  the  leadin 
role  of  Herman,  the  young  officer.  Hi1 
tense  acting  and  dramatic  facial  ts 
pressions  in  the  tragic  scenes  are  r< 
markable,  it  is  said. 

"Queen  of  Spades"  First 

"The  Queen  of  Spades"  will  be  01 
of  the  first  pictures  which  will  1 
shortly  issued  by  the  Russian  A 
Film  Corporation  and  will  be  rapid 
followed  by  other  productions  ffo. 
the  works  of  Tolstoy,  Sienkiewie 
Ostrovski,  Andreef,  Turgenieff,  Dc 
toevski  and  Pushkin. 


FIRST  FOUR  GOLDWYN  FILMS  ANNOUNCED  FOR 
PUBLICATION,  WITH  DATES,  THROUGHOUT  U. 


Mae  Marsh  Appears  in  "Polly  of  the  Circus,"  Sept.  9;  Mad  ; 
Kennedy  in  "Baby  Mine,"  Sept.  23;  Maxine  Elliott 
'Fighting  Odds,"  Oct.  7,  and  Jane  Cowl 
in  "Spreading  Dawn,"  Oct.  21 


m 


There  is  no  longer  any  mystery  or 
concealment  as  to  the  productions  to 
be  published  by  Goldwyn  Pictures 
Corporation,  for  that  new  company 
this  week  announces  by  name,  to- 
gether with  the  dates  of  publication, 
its  first  four  productions. 

Goldwyn  will  inaugurate  its  publi- 
cation of  films  throughout  the  world 
on  September  9  with  its  most  widely 
exploited  little  star,  Mae  Marsh,  in 
"Polly  of  the  Circus,"  Margaret 
Mayo's  celebrated  play,  which  made  a 
big  success  in  the  dramatic  field. 

The  second  Goldwyn  picture  will 
present  Madge  Kennedy,  noted  come- 
dienne of  the  stage,  in  her  first  screen 


production,  "Baby  Mine,"  also  K 
Margaret  Mayo,  one  of  her  most  if* 
cessful  stage  farce  comedies,  lis 
production  will  be  issued  SepterriT 
23. 

Maxine  Elliott  in  Film 

Maxine  Elliott,  dramatic  favorit<» 
two  continents,  makes  her  first  P- 
pcarance  on  any  screen  in  Goldwfa 
third  film,  "Fighting  Odds,"  by  P 
Cooper  Megrue  and  Irvin  S.  C§- 
This  will  be  issued  October  7. 

Jane  Cowl,  noted  emotional  fcr 
of  the  stage,  is  the  heroine  and  m 
in  "The  Spreading  Dawn,"  the  fell' 
Goldwyn  film,  which  will  be .  m 
throughout  the  world  October  21. f 


EXHIBITORS  HERALD 


17 


FREULER  RE-ELECTED  PRESIDENT  OF  MUTUAL; 
REPORT  IS  DENIED  OF  MOVE  BACK  TO  N.  Y. 


Concern  Will  Publish  Two  Important  Features  Weekly, 
Beginning  Early  in  Autumn,  He  Says ;  Will  Adhere 
to   "Big   Stars   Only"  Policy 


John  R.  Freuler  was  re-elected 
president  of  the  Mutual  Film  Corpora- 
tion at  the  annual  meeting  of  the 
board  of  directors  held  at  the  con- 
cern's offices  at  220  South  State  street 
in  Chicago,  Tuesday,  June  26.  This 
is  Mr.  Freuler's  third  term  as  pres- 
ident of  Mutual,  which  now  ranks  as 
perhaps  the  largest  of  the  motion  pic- 
ture concerns,  having  a  total  publish- 
ing output  of  approximately  a  mil- 
lion feet  of  films  a  week. 

"The  Mutual  will  be  devoted  to  a 
policy  which  includes  the  release  of 
two  important  feature  productions  a 
week,  beginning  in  the  early  autumn," 
Mr.  Freuler  announces.    "The  Mutual 


is  also  committed  absolutely  to  its 
policy  of  'big  stars  only.'  The  star  is 
a  permanent  institution  in  the  motion 
picture  industry  and  will  continue  to 
be  a  dominant  factor  in  production." 

Others  officers  of  the  corporation 
elected  yesterday  are:  Dr.  George  W. 
Hall  of  Chicago,  first  vice  president; 
Crawford  Livingston  of  New  York, 
second  vice  president;  Samuel  S. 
Hutchinson  of  Chicago,  treasurer,  and 
Samuel  M.  Field  of  Wilmette,  secre- 
tary. 

Incidentally  a  report  that  the  Mu- 
tual Film  Corporation  was  to  remove 
its  home  offices  from  Chicago,  return- 
ing to  New  York,  was  officially  denied. 


AARON  JONES  ASKED 
TO  JOIN  W.  A.  BRADY'S 
CO-OPERATION  BODY 

Aaron  J.  Jones,  president  of 
Jones,  Linick  &  Schaefer,  of 
Chicago,  received  a  wire  from 
William  A.  Brady  this  week 
reading  as  follows: 

"At  the  request  of  the  presi- 
dent of  the  United  States,  I  in- 
vite you  to  serve  as  a  member 
of  the  war  co-operation  commit- 
tee of  the  National  Association 
of  the  motion  picture  industry." 

(Signed)  William  A.  Brady. 

Mr.  Jones  accepted  and  will 
represent  the  state  of  Illinois. 
This  is  one  of  the  greatest  hon- 
ors conferred  upon  members  of 
the  great  motion  picture  indus- 
try and  Mr.  Jones  should  prove 
an  energetic  member  of  Mr. 
Brady's  committee. 


BRENON'S  "LONE  WOLF" 
WILL  BE  SHOWN  IN  TEN 
CITIES  SIMULTANEOUSLY 


UNIVERSALE  "GRAY  GHOST"  SERIAL,  ADAPTED 

FROM  POST  STORY,  STARTS  WITH  A  RUSH 


To  Be  Offered  in  Early  August  as 
Pre-publication  Film;  Big  Fea- 
ture Scenes  in  P'lay 

The  success  achieved  by  Herbert 
Brcnon's  latest  production  of  Selz- 
nick  Pictures,  "The  Lone  Wolf," 
which  now  is  playing  to  big  business 
at  both  the  Broadway  Theater,  New 
York,  and  the  Studebaker  Theater, 
Chicago,  has  resulted  in  the  forma- 
tion of  plans  to  open  this  feature  in 
ten  cities  early  in  August  as  a  pre- 
publication  showing. 

With  three  distinct  features  in  the 
burning  of  the  Hotel  Troyon,  an  auto- 
mobile falling  from  a  raised  jack- 
knife  bridge  and  a  battle  between  air- 
planes in  midair,  this  picture  will 
undoubtedly  prove  to  be  one  of  the 
biggest  money-getters  of  the  year. 

A  feature  of  the  Broadway  opening 
was  the  showing  of  important  scenes 
in  "The  Fall  of  the  Romanoffs,"  the 
Russian  picture  Mr.  Brcnon  is  direct- 
ing, with  Iliodor,  the  "Mad  Monk" 
of  Russia,  himself  playing  the  leading 
role. 


First  Two  Parts  of  Photonovel  in  Fifteen  Episodes  of  Two 
Reels  Each  Are  Launched  Successfully;  Noted 
Stars  Featured  in  Initial  Chapters 


NETTER  RETURNS  FROM 
COAST   TO  CLEVELAND 
LATTER  PART  OF  JULY 

Leon  D.  Xctter,  head  of  the  Master- 
piece Film  Attractions,  will  return  to 
his  office  at  Cleveland,  Ohio,  the  lat- 
ter part  of  July  after  a  stay  in  San 
Francisco  of  four  weeks. 

Mr.  Netter  then  will  proceed  to 
New  York  to  attend  the  convention  of 
the  National  Organization  of  State 
Rights  Buyers,  to  be  held  August  7. 


"The  Gray  Ghost,"  Universal's  new 
mystery  serial,  was  successfully  pre- 
sented in  various  parts  of  the  coun- 
try outside  of  Greater  New  York, 
Connecticut  and  Massachusetts,  be- 
ginning June  25. 

The  story  started  off  with  a  rush 
in  the  first  two  episodes,  "The  Bank 
Mystery"  and  "The  Mysterious  Mes- 
sage," with  Harry  Carter,  Priscilla 
Dean,  Emory  Johnson,  Eddie  Polo, 
Richard  La  Reno  and  Gypsy  Hart  in 
leading  roles. 

An  Engrossing  Story 

Hildreth,  a  young  English  lawyer, 
has  come  to  America  with  his  secre- 
tary, Jean  Marco,  as  the  accredited 
agent  of  an  English  millionaire  to 
purchase  a  world-famous  diamond 
necklace  for  his  fiancee.  The  attor- 
ney has  been  given  a  certified  check 
for  $2,000,000. 

Meanwhile,  on  this  side  of  the  At- 
lantic, The  Gray  Ghost,  a  criminal  of 
unusual  cunning  and  powerful  con- 
nections, is  shown  at  work.  He  di- 
rects the  robbery  of  one  of  the  great 
Xew  York  banks,  and  during  the 
course  of  this  dark  night's  work  the 
president  of  the  bank  is  ostensibly 
murdered,  while  the  son,  who  has 
stolen  the  (institution's  funds  to  make 
good  a  gambling  debt  to  The  Gray 
Ghost,  is  spirited  away  by  a  stranger 


disguised  as  a  policeman,  after  the 
agents  of  the  master  criminal  have 
perfected  every  arrangement  to 
"frame"  him  as  author  of  the  rob- 
bery and  murder. 

A  Battle  of  Wits 

Morn  Light,  a  beautiful  young  ac- 
tress, played  by  Priscilla  Dean,  bears 
a  mysterious  relationship  to  The 
Gray  Ghost.  She  tries  to  protect  the 
banker's  son  from  harm,  and  when 
Hildreth  arrives  from  England  does 
all  in  her  power  to  prevent  the  plans 
by  the  supercrook  from  working  out 
to  the  injury  of  Hildreth.  This  leads 
to  a  three-cornered  battle  of  wits  that 
heightens  the  suspense  of  the  story 
dramatically. 

"The  Gray  Ghost"  will  be  published 
in  fifteen  episodes  of  two  reels  each. 
Based  upon  the  Saturday  Evening 
Post's  widely  read  serial  novel 
"Loot,"  by  Arthur  Somcrs  Roche,  the 
story  was  adapted  to  the  screen  and 
directed  by  Stuart  Paton,  famous  cre- 
ator of  Universal's  "Twenty  Thou- 
sand Leagues  Under  the  Sea."  The 
camera, work  is  by  Eugene  Gaudio. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


18 


EXHIBITORS  HERALD 


ATTEMPT  MADE  TO  ASSASSINATE  ILIODOR, 

THE  RUSS  MONK,  STAR  IN  BRENON'S  FILM 


Studio  Men  in  Auto  Face  Fusillade  in  New  York  Street  Meant 
for  Star  in  "Fall  of  the  Romanoffs"  Picture,  Fired 
by  Men  Seeking  Revenge 


An  attempt  to  assassinate  Iliodor, 
the  Russian  "Mad  Monk,"  who  is  act- 
ing the  principal  role  in  Herbert 
Brenon's  latest  production,  "The  Fall 
of  the  Romanoffs,"  was  revealed  last 
week  by  employees  of  the  Herbert 
Brenon  Film  Corporation  at  the  Bren- 
on  studio  in  Palisade,  N.  J. 


MONK  ILIODOR  STARRING  IN  BRENON 
FILM  (Iliodor  Pictures  Corporation) 

For  some  time  there  have  been 
vague  hints  dropped  that  the  picture 
would  never  be  completed  and  that 
certain  persons  representing  the  Rus- 


sian officials  whom  Iliodor  denounced 
and '  thereby  brought  about  their 
downfall  would  seek  revenge  on  the 
famous  monk. 

Fire  on  Studio  Men 

Nobody  took  these  hints  seriously 
until  last  Tuesday,  when  an  automo- 
bile containing  George  Hall,  Brenon's 
scenario  chief,  and  Roy  Hunt, '  his 
photographer,  was  subjected  to  a 
fusillade  of  revolver  shots  at  the  cor- 
ner of  Tenth  avenue  and  Forty-sec- 
ond street  in  New  Yoik  at  about  2 
o'clock  in  the  morning.  The  studio 
men  were  returning  to  New  Jersey 
after  taking  some  night  scenes  on  lo- 
cation and  had  just  taken  Iliodor  to 
his  home  in  New  York. 

When  Iliodor  was  told  of  the  af- 
fair he  revealed  an  amazing  plot  by 
certain  Russians  to  have  him  done 
away  with.  Iliodor's  revelations  of 
the  intrigues  of  Rasputin,  the  reli- 
gious charlatan  who  attempted  to  be- 
tray Russia  to  the  German  kaiser, 
brought  about  the  downfall  of  the 
Romanoffs.  He  was  exiled  to  Amer- 
ica on  this  account. 

Surrounded  by  Guard 

Herbert  Brenon  is  taking  extraor- 
dinary precautions  to  assure  Iliodor's 
safety.  An  armed  bodyguard  now 
accompanies  him  constantly  and  he 
is  taken  to  and  from  the  studio  in 
Mr.  Brenon's  private  car,  with  one  or 
two  of  the  huskiest  employees  in  ad- 
dition to  the  bodyguard. 

(P.  S. — It  is  recommended  that  an  .armed 
bodyguard  also  accompany  Monk  Iliodor's 
press  representative.) 


BLUEBIRD  BILL  POSTING  CO. 


Start  a 

BLUEBIRD 
DAY 


in  your  House 


KING-BEE  COMEDIES 

ARE  PROVING  POPULAR, 

DECLARES  L.  L.  HILLER 


Big  Demand  in  U.  S.  and  Foreign 
Fields,  Pointed  Out  by  "State 
Rights  Wizard" 

L.  L.  Hillcr,  treasurer  of  the  King! 
Bee  Films  Corporation  of  Nev»i 
York  announces  that  the  concernW 
comedies 
which  tea* 
tun-  Billy 
\Ye-t,  are 
p  roving 
popular  in 
Am  e  rican 
and  foa 
eign  terri- 
t  o  r  i  e  8 
when 
they  s  c 
t  a  r  have 
been  CX" 
ploited.  j 
That  the 
c  o  m  c  dies,  | 
are  in  big 
demand  in 
f  o  r  e  i gm 
fields,  Mr. 
H  i  1  1  el 
points  out, 
\v  as  re- 


L.  L.  HII.LF.R 
Treasurer.    King-Bee  Films 
Corporation 


cently  proven  at  a  trade  showing  held 
for  foreign  buyers  in  London. 

Mr.  Hiller,  who  has  earned  the  ap- 
pellation of  "State  Rights  Wizard" 
since  his  entry  into  the  film  field,  has 
made  an  enviable  reputation  for  him- 
self by  reason  of  his  keen  foresight 
and  business  acumen. 

Since  the  formation  of  the  concern 
of  Hiller  &  Wilk  that  company  has 
successfully  exploited  a  number  oi 
big  features,  among  them  being  "The 
Mormon  Maid,"  "The  Battle  oi 
Gettysburg"  and  "The  W  rath  of  the 
Gods." 

The  King-Bee  comedies  are  being 
shown  in  theaters  throughout  this 
country  and  Canada  with  success  be- 
yond the  expectations  of  the  com- 
pany, it  is  announced. 


MUSIC  CUES  AND  AIDS  FOR 
"MARY  MORELAND"  FILM 
GIVEN  IN  MUTUAL  SHEET 

Music  cues  for  the  presentation  o 
"Mary  Moreland,"  the  Powell-Mutua 
production  featuring  Marjorie  Ram 
beau,  are  contained  in  a  press  shee 
being  sent  out  by  the  Mutual  Filn[ 
Corporation,  as  well  as  pithy  para) 
graphs  for  exhibitor's  use  in  exploit 
ing  the  film  in  the  newspapers. 


EXHIBITORS  HERALD 


19 


PROGRAM  GAINING— NOT  DYING,  SAYS 

WILLIAM  A.  BRADY,  IN  ANSWER  TO  REPORTS 


Demand  for  World  Pictures  on  Established  Plan  Is  Greater 
Than  Ever  Before,  Producer  Asserts;  Is  Amused 
by  Contrary  Statements 


"I  derive  considerable  amusement," 
said  William  A.  Brady,  director  gen- 
eral of  World-Pictures,  ''from  reading 
a  statement  that  finds  its  way  into 
print  at  rather  regular  intervals  to  the 
effect  that  the  program  system  is 
slowly  but  surely  dying  off  and  that 
there  is  no  hope  for  the  future  except- 
ing through  the  specials.  But  for 
these,  we  are  assured  every  month  or 
so,  the  whole  motion  picture  industry 
would  be  cast  up  on  the  rocks  and 
dashed  to  splinters. 

"As  the  manufacturing  and  distrib- 
uting corporation  with  which  I  am 
connected  is  the  only  concern  in  this 
country  adhering  absolutely  to  the 
program  in  principle  and  action,  I 
suppose  its  members  are  in  a  better 
position  than  other  persons  to  know 
just  how  the  situation  stands.  I  am 
therefore  able  to  say  positively  that 
the  program,  so  far  as  the  business  of 
World-Pictures  may  be  regarded  as  an 
indication,  is  vastly  better  off  than  at 
any  time  since  the  first  animated  pho- 
tograph was  taken. 

Says  Program  Gains 

"Instead  of  being  in  a  forward  state 
of  decomposition,  as  the  disciples  of 
the  specials  would  have  us  believe,  the 
program  is  gaining  strength  and  mo- 
mentum every  minute.  It  is  in  no 
spirit  of  boastfulness  whatsoever,  but 
merely  as  a  matter  of  actual  record 
that  1  say  the  demand  for  the  World- 
Pictures  program  is  enormously 
greater  at  this  time  than  ever  before. 

"This  is  important  not  only  in  the 
personal  sense  (for  it  is  but  natural 
that  we  should  be  very  much  gratified 
at  the  existence  of  such  a  condition 
for  our  own  sakes),  but  as  justifying 
our  stand  for  the  program  in  the  face 
of  constantly  arising  opportunities  to 
'wildcat'  for  large  immediate  profits. 
I  have  said  before  now  that  our  prin- 


One  of  the  most  beautiful  film  the- 
aters in  the  country,  the  Lincoln/ 
Square,  was  opened  in  Decatur,  111., 
July  4.  The  theater  seats  1,400  per- 
sons, is  entirely  fireproof  and  has  a 
washed  air  ventilating  system.  The 
picture  screen  is  placed  amidst  beauti- 
ful scenic  surroundings  painted  by  Eu- 
gene Cox  of  Chicago. 

Among  the  big  special  productions 


ciple  is  not  a  matter  of  philanthropy 
or  benevolence,  but  a  plan  to  build  up 
a  structure  which  will  stand  the  test 
of  time. 

"We  are  out  for  business  that  will 
be  here  next  year  and  ten  years  hence, 
instead  of  trying  to  grab  everything 
at  once  and  let  the  future  take  care  of 
itself. 

Predicts  Glutted  Market 

"Meanwhile  a  careful  survey  of  the 
conditions  surrounding  the  specials 
will  indicate  that  the  time  is  rapidly 
approaching  when  the  market  must 
inevitably  be  glutted.  The  public, 
quite  obviously,  is  growing  more  and 
more  exacting  as  the  promises  of  the 
producers  increase  in  glowing  terms 
and  emphasis  and  the  number  of 
these  productions  expands. 

"Nobody  can  go  on  selling  plated 
jewelry  as  solid  gold  to  the  same  cus- 
tomers indefinitely.  A  forced  run  on 
Broadway  no  longer  means  anything 
to  the  motion  picture  fan,  and  it  long 
ago  ceased  to  impress  the  exhibitor. 
The  point  has  been  reached  where  the 
special  has  got  to  make  good  on  its 
advertising.  In  other  words,  if  the 
merit  is  not  there  the  public  finds  out 
about  it  in  an  amazingly  short  time. 
Always  Healthy  Demand 

"The  recurring  publications  of  the 
impending  dissolution  of  the  pro- 
gram really  mean  nothing.  There 
will  always  be  a  healthy,  solid  demand 
for  dependable  pictures,  which  are  an 
insurance  beforehand  to  the  exhibitor 
that  he  will  make  a  profit,  and  to  the 
public  that  it  will  not  be  disappointed. 

"I  should  like  to  be  as  certain  of 
everything  in  life  as  I  am  of  the  stead- 
ily and  permanently  increasing  vol- 
ume of  demand  for  •  World-Pictures 
Brady-made,  which  are  as  true  to  the 
program  principle  as  the  magnetic 
needle  is  to  the  Xorth  pole." 


%^ing  shown  at  the  new  theater  are 
the  K-E-S-E  features. 

The  Lincoln  Square  Theater  is  lo- 
cated on  the  circle  in  the  heart  of 
Decatur. 

Among  the  special  features  is  the 
splendid  orchestra  and  the  service  of- 
fered the  patrons  by  the  employees. 
The  manager,  Xate  Erber,  one  of  the 
former  owners  and  former  manager 
of  the  Fischer,  located  at  Danville, 
will  handle  the  house. 


MARION  DAVIES.  STAGE 
PLAYER,  NOW  WORKING 
IN  ARDSLEY  CORP.  FILM 


George  W.  Lederer  Wins  Star  Away 
from    Footlights;     Now  in 
"Runaway  Romany" 

Miss  Marion  Davies,  one  of  the 
principals  of  the  "Oh,  Boy"  com- 
pany, the  stage  production  which  ran 
for  some  time  at  the  Princess  The- 
ater, Xew  York,  has  left  the  com- 
pany and  will  appear  soon  under  the 
Ardsley  Art  Film  Corporation  ban- 
ner. 

Miss  Davies  was  won  away  from 
the  footlights  by  George  W.  Lederer 
of  the  Ardsley  Art  Film  Corporation, 
and  now  is  at  work  at  the  old  Bio- 
graph  studio  in  The  Bronx  off  her 
own  photoplay,  entitled  "Runaway 
Romany." 


MARION  DAVIES 
(Ardsley  Art  Film  Corporation 


In  the  story  of  "Runaway  Romany" 
the  young  actress  will  be  seen  as 
Firefly,-  favorite  of  a  gipsy  group  to 
which  she  has  been  attached  since  she 
was  stolen  from  her  father,  a  wealthy 
mine  owner,  when  she  was  only  2 
years  old.  When  she  has  become  a 
young  woman  her  father  has  taken 
into  his  home  an  impostor,  believing 
her  to  be  his  own  daughter.  As  the 
action  unfolds  to  the  denouement 
when  the  impostor  is  ousted  and  the 
rightful  heiress  installed  in  her  place, 
there  is  plenty  of  opportunity  for 
swift,  clear  and  incisive  development 
of  the  theme.  In  the  preliminary 
scenes  Miss  Davies  has  justified  her 
choice  as  the  star,  and  her  director 
is  said  to  have  taken  full  measure  of 
the  opportunities  for  scenic  beauty, 
humorous  incidents  and  thrilling  sit- 
uations. 


NEW  $200,000  FILM  THEATER  OPENED  IN 
DECATUR,  ILL.,  WITH  NATJL_EB£EB_  MANAGER 


20 


EXHIBITORS  HERALD 


"REDEMPTION"  FILM,  WITH  EVELYN  NESBIT  AND 
LITTLE  RUSSELL  THAW,  DRAWS  CAPACITY  HOUSES 


WILBUR  BATES,  NOTED 
NEWSPAPER  MAN,  MADE 
PARALTA  PUBLICITY  CHIEF 


State  Rights  Picture  Plays  to  Big  Business  in  Chicago  and 
New  York,  Despite  Weather;  Story  on  Screen 
of  Star's  History  a  Lure 


Even  in  the  heat  of  midsummer, 
when  the  thoughts  of  theater-goers 
turn  to  the  seashore  and  the  moun- 
tains and  theaters  are  temporarily  for- 
gotten, "Redemption,"  with  Evelyn 
Nesbit  and  her  son  Russell  Thaw,  is 
proving  a  big  attraction.  The  fact 
that  the  picture  is  playing  to  big  busi- 
ness in  every  theater  where  shown, 
without  exception,  even  at  unusual 
prices  for  a  photoplay  attraction, 
proves  its  value.  From  the  time  that 
it  stayed  five  weeks  at  the  George  M. 
Cohan  Theater  in  New  York,  when 
only  scheduled  for  two,  until  the  pres- 
ent, when  it  is  doing  so  well  in  New- 
ark, Chicago,  New  York  and  various 
other  cities,  it  has  never  failed  as  an 
attraction. 

In  the  Broad  Street  Theater,  New- 
ark, where  big  sta^e  attractions  are 
presented  during  the  winter  season, 
all  records  for  the  house  were  broken 
with   "Redemption,"    and    it   is  still 


very  popular.  At  Keith's  Alhambra 
Theater  in  New  York,  even  after  its 
run  at  the  Cohan,  it  played  to  big 
business  for  two  weeks.  In  the 
Colonial,  Chicago,  it  ran  as  a  fea- 
ture attraction  to  unusual  business, 
even  for  the  summer  time.  It  will 
open  in  various  other  big  theaters  in 
the  fall  and  later  in  the  summer. 

This  picture  has  already  proved  its 
value  as  a  state  rights  proposition  by 
never  failing  to  draw,  and  to  please 
whoever  sees  it.  The  biggest  men  in 
the  film  world  have  already  bought 
state  rights,  and  invariably  have  al- 
ready contracted  for  enough  bookings 
to  insure  their  profit,  without  tapping 
the  full  resources  of  their  territory. 

The  magic  of  the  name  of  Evelyn 
Nesbit  and  her  tragic  story  is  still  in- 
teresting and  theater-goers  want  to 
see  the  story  she  tells  from  the  screen. 

David  Bernstein,  1493  Broadway,  is 
handling  the  state  rights  sale  of  this 
feature. 


ENID  MARKEY  LEADS  AN  ALL-STAR  CAST 

IN  NEW  CORONA  FILM,  "THE  CURSE  OF  EVE" 


Company  Adopts  Policy  of  "The  Story  First"  with  Repre- 
sentative Group  of  Players  as  Opposed  to 
Featuring  a  Single  Star 


The  Corona  Cinema  Company,  pro- 
ducers of  "The  Curse  of  Eve,"  in  stat- 
ing their  policy  of  production,  have 
lined  up  with  other  motion  picture 
producers  who  have  come  out  in  favor 
of  the  system  of  making  the  story, 
with  an  all-star  cast,  the  primary  con- 
sideration in  picture  making  as 
opposed  to  the  practice  of  featuring  a 
single  star  and  choosing  roles  to  suit 
the  talents  of  a  particular  player. 
Enid  Markey  in  Lead 

With  this  aim  ki  mind  the  cast  for 
"The  Curse  of  Eve,"  which  is  the  ini- 
tial production  of  this  company,  was 
chosen  with  the  idea  of  getting  as 
many  first  rate  players  as  possible  to 
handle  the  various  roles.  The  feminine 
lead  in  the  production  is  played  by 
Enid  Markey,  former  Triangle  leading 
woman.  Miss  Markey  enacts  the  role 
of  the  modern  Eve  in  the  tense  drama 
which  is  appropriately  introduced  by 
a  biblical  prologue.  Opposite  her  is 
Ed  Coxen,  another  well  known  play- 
er, who  in  this  picture  appears  as  the 
young  hero. 

The  heavy  man  of  the  picture  is 


Jack  Standing,  one  of  the  celebrated 
family  of  actors  of  that  name. 
All  Established  Players 
Together  with  these  three  in  the 
leading  roles  are  Clarissa  Selwynn, 
who  appears  as  the  feminine  heavy; 
Eugenie  Besserer,  Marion  Warner, 
Elsie  Greeson,  William  Quinn,  Arthur 
Allardt,  G.  Raymond  Nye,  Jack  Lott 
and  George  Kuwa,  the  last  named  be- 
ing a  Japanese  actor  of  known  ability. 
Nearly  all  of  these  players  have  done 
commendable  work  in  other  produc- 
tions before  "The  Curse  of  Eve." 


HELEN  HAYES  BROWN  IS 
EDWARD  WARREN'S  "FIND" 
FOR   NEXT  PHOTOPLAY 

Edward  Warren  claims  to  have  dis- 
covered a  new  star  for  the  motion 
pictures  and  he  predicts  a  great  future 
for  her.  Her  name  is  Helen  Hayes 
Brown  and  she  will  appear  in  Mr. 
Warren's  next  production  now  being 
rapidly  completed  at  his  elaborate 
studios  in  Grantwood. 


Takes  Up  Work  with  New  Concern 
After  Wide  Experience  on 
Big  Publications 

Wilbur  Bates,  general  publicity  man 
for  the  Paralta  Plays,  Inc.,  and  the 
Bessie  Barriscalc  and  J.  Warren  Ker- 
rigan productions,  has  had  a  most  in- 
teresting career  as  a  newspaper  and 
theatrical  advertising  man. 

Mr.  Bates  is  a  native  of  Boston.  He' 
ran  away  from  home  at  the  age  of  13 
and  secured  employment  in  a  Boston 
detective  agency's  office  and  at  16  be- 
came connected  with  the  Massachu- 
setts Society  for  the  Prevention  of 
Cruelty  to  Children,  on  their  detec- 
tive staff. 


WILBUR  BATES 
General  Publicity  Man  for  Paralta  Plays,  Inc. 

A  year  later  he  secured  a  position 
as  reporter  on  the  Boston  Herald, 
where  he  remained  three  years  and 
then  joined  the  rcportorial  staff  of 
the  New  York  World. 

Mr.  Bates  left  newspaper  work  to 
take  up  pressagenling  for  "The 
Devil's  Auction"  and  three  years  later 
joined  the  Leibler  &  Company  forces, 
doing  the  newspaper  work  for  "The 
Royal  Box." 

In  1899  Mr.  Bates  joined  Klaw  & 
Erlanger  as  general  press  representa- 
tive for  "Ben  Hur"  and  other  produc- 
tions, remaining  nearly  ten  years  with 
that  firm. 

In  May,  1908,  he  abandoned  theatri- 
cal work  and  was  special  correspond- 
ent for  Prof.  Metchnikoff  and  his  dis- 
coveries until  he  joined  D.  W.  Griffith 
in  exploiting  "Intolerance." 


EXHIBITORS  HERALD 


21 


"WHO'S  YOUR  NEIGHBOR?"  FILM  APPROVED  BY 

N.  Y.  ORGANIZATIONS  AS  A  GREAT  LESSON 


Such  a  big  impression  has  "Who's 
Your  Neighbor?"  the  seven-reel  so- 
ciological cinema  spectacle  written  by 
YYillard  Mack,  directed  by  S.  Rankin 
Drew  and  sponsored  by  Master 
Dramas  Features,  Inc.,  1493  Broad- 
way, Xew  York,  created  that  several 
quasi-official  organizations  investigat- 
ing social  conditions  in  New  York 
City  have  put  themselves  on  record  as 
approving  and  being  in  sympathy  with 
this  motion  picture,  and  calling  it  a 
powerful  lesson. 

Shows  Actual  Conditions 

"It  is  a  powerful  argument,  tremen- 
dous and  far-reaching  in  its  influence 
for  good,"  said  R.  \V.  Hebberd,  exec- 
utive secretary  of  the  Committee  of 
Twelve.  "It  is  absolute  in  its  fidelity 
to  actual  conditions,  and  it  depicts  an 
existing  evil  which  would  be  mini- 
mized considerably  if  we  took  more 
interest  in  our  neighbors  and  found 
out  for  ourselves  just  who  and  what 
they  are." 

In  the  Xew  York  Evening  Journal, 
June  30,  Mrs.  Grace  Humiston,  who 
solved  the  mystery  of  Ruth  Cruger's 
disappearance,  said,  under  her  signa- 
ture: "The  congestion  of  population, 
the  fact  that  a  family  living  in  a  flat 
might  not  have  any  means  of  knowing 
the  character  of  the  nearest  neigh- 
bor .  .  .  have  all  conduced  to  tak- 
ing from  the  girlhood  of  the  city  the 
guarding  influences  that  are  essential 
for  the  proper  safeguarding  of  the 


young.  'Who's  Your  Neighbor?'  of- 
fers a  practical  solution  to  this  prob- 
lem." 

Ad  Aids  Are  Offered 

Further  announcement  is  made  by 
General  Manager  Herman  Becker 
that  "Who's  Your  Neighbor?"  will 
have  the  most  complete  assortment  of 
advertising  accessories  ever  put  out 
with  a  feature.  There  will  be  four 
kinds  of  one-sheet,  three-sheet,  six- 
sheet  and  24-sheet  lithographs,  news- 
paper cuts,  slides,  window  cards,  ban- 
ners, heralds,  throw  aways,  and  many 
other  novelties  never  before  seen. 

Several  deals  have  already  been 
consummated  and  within  a  few  days 
proper  announcement  will  be  made  as 
to  what  territories  have  been  sold. 
Inquiries  are  continuing  to  come  daily 
from  interested  buyers  all  over  the 
country. 


NEW  OUT-DOOR  STAGE 

BEING  USED  BY  WORLD 

A  new  out-door  stage  for  World- 
Pictures  Brady-made  has  been  erected 
alongside  the  Peerless  studio  in  Fort 
Lee.  This  is  said  to  be  the  largest 
fresco  stage  in  the  East,  with  dimen- 
sions equaling  65  by  125  feet.  In 
these  summer  days  four  directors  are 
constantly  producing  within  this  area, 
and  with  the  players,  cameramen  and 
other  employees,  hail  as  a  godsend 
their  liberation  from  temperatures 
under  glass. 


THANHOUSER  TELLS 
SOME  OF  THINGS  NOT 
IN  NEW  PHOTOPLAY 

Edwin  Thanhouser  says  "It 
Happened  to  Adele,"  his  Pathe- 
Gold  Rooster  play,  which  stars 
Gladys  Leslie,  is  a  new  sort  of 
story  of  the  stage. 

He  states: 

It  is  a  story  of  a  chorus  girl 
but— 

There  are  no  stage  door  John- 
nies who  hunt  innocent  little 
girls. 

There  are  no  unscrupulous 
managers  who  offer  stardom  at 
the  price  of — 

The  heroine  hasn't  a  single 
chance  to  say  "I  would  rather 
be  virtuous  than  rich";  or 

"I'd  rather  be  unknown  in  the 
chorus  than  notorious  in  the 
electric  lights." 

There  isn't  even  a  vampire 
stage  woman  who  tries  to  show 
the  heroine  the  easiest  way. 

Certainly,  Mr.  Thanhouser  ad- 
mits, this  is  not  a  play  for  aspir- 
ing dramatists  to  see. 


SALES  MANAGER  KENT 

OF    GENERAL  STARTS 

TOUR  OF  EXCHANGES 

Will  Visit  Southern  and  Western  Of- 
fices for  Purpose  of  Extending 
Activities    of  Branches 

For  the  purpose  of  inspection  and 
extension  of  the  activities  of 
branches.  General  Film's  sales  man- 
ager, Sidney  R.  Kent,  has  started  on 
a  tour  of  Southern  and  Western  of- 
fices. His  trip  will  require  a  month, 
during  which  a  number  of  important 
matters  are  to  be  taken  up  with  ex- 
hibitors as  well  as  with  exchange 
managers. 

-The  tour  is  necessary  because  of 
the  increase  in  the  bulk  of  General 
Film's  product  and  the  increase  in 
the  proportion  of  sales.  The  appli- 
cation of  General's  new  merchandis- 
ing policies  is  to  be  completed  dur- 
ing this  trip.  One  aim  is  the  im- 
provement of  the  contact  of  branch 
officers  with  the  exhibitor. 

Mr.  Kent  will  make  these  cities  be- 
fore he  returns  to  Xew  York  in  the 
following  order:  Pittsburgh,  Cleve- 
land, Chicago,  Omaha,  Kansas  City, 
St.  Louis,  Dallas,  New  Orleans,  At- 
lanta, Washington,  Philadelphia. 


Attend  the  Chicago  Convention 
—  make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


A  BIG  SCENE  FROM  -'WHO'S  YOUR  NEIGHBOR?" 


ONE  OF  THE  STRONG  SCENES  FROM  THE  SOCIOLOGICAL  CINEMA  SPECTACLE 
WHICH  IS  SAID  TO  TEACH  A  BIG  LESSON   (  Master  Drama  Features,  Inc.) 


22 


EXHIBITORS  HERALD 


TRIANGLE  TO  DISTRIBUTE  PARALTA  FILMS 

ON  LATTER  CONCERN'S  ESTABLISHED  PLAN 


important  Deal  Completed  by  S.  A.  Lynch  and  Carl  Anderson 
Leaves  Each  Company  Intact;  Kerrigan  and 
Barriscale  Plays  First  to  Be  Issued 


•  Within  the  past  week  one  of  the 
most  important  .deals  yet  made  was 
brought  to  completion  by  S.  A. 
Lynch,  president  of  the  Triangle  Dis- 
tributing Corporation,  and  Carl 
Anderson,  president  of  Paralta  Plays, 
Inc.,  by  which  Triangle  becomes  dis- 
tributor of  Paralta  Plays  under  the 
Paralta  plan. 

This  deal  possesses  great  poten- 
tialities and  will  have  a  far-reaching 
influence  in  the  motion  picture  indus- 
try. It  brings  into  co-relation  in  in- 
terests a  powerful  distributing  organi- 
zation and  producing  corporations 
backed  by  immense  financial  re- 
sources. 

.  While  the  Triangle  distributing  and 
producing  interests  are  well  known 
all  over  the  world,  Paralta  Plays,  Inc., 
has  been  in  existence  only  since 
March  last. 

Paralta  Growth  Rapid 

In  but  fifteen  weeks  Paralta  has 
brought  together  one  of  the  greatest 
producing  staffs  in  this  country,  has 
established  two  subsidiary  producing 
corporations — The  Bessie  Barriscale 
and  J.  Warren  Kerrigan  Feature  Cor- 
porations, operating  in  one  of  the  larg- 
est studios  in  America — and  now  has 
completed  two  great  special  photo- 
dramas  which  will  be  ready  for  pub- 
lication in  August  and  sold  by  Tri- 
angle under  the  Paralta  plan. 

One  of  these  productions  is  Bessie 
Barriscale  in  Grace  Miller  White's 
love  story,  "Rose  o'  Paradise,"  and 
the  other  is  J.  Warren  Kerrigan  in  a 
screen  version  of  Peter  B.  Kyne's  ro- 
mantic novel,  "A  Man's  Man."  It  is 
believed  that  "Rose  o'  Paradise"  will 
prove  even  a  greater  success  than 
Mrs.  White's  previous  screen  success, 
"Tess  of  the  Storm  Country." 

Paralta  Plays,  Inc.,  is  founded  on  an 
idea  based  in  equity,  stability,  cer- 
tainty and  permanence  in  contracts 
and  the  principle  of  protecting  exhib- 
itors by  granting  them  exclusive,  de- 
fined, non-competitive  exhibiting  dis- 
tricts for  a  specified  time. 

Success  Founded  on  Policy 

The  slogan  on  which  Paralta  Plays, 
Inc.,  has  built  up  a  remarkable  pres- 
tige in  the  industry  in  less  than  three 
months  has  been  the  Paralta  plan — 
to  eliminate  waste  and  wasteful- meth- 
ods by  establishing  certainty  in  the 
duration  of  contracts  and  rental 
charges,  to  increase  exhibitors'  profits 


by  granting  longer  runs  and  to  de- 
vclope  the  full  exhibiting  possibilities 
of  special  photodramatic  productions 
not  now  done  under  the  existing  sys- 
tem. Fully  65  to  70  per  cent  of  the 
exhibiting  possibilities  of  big  special 
feature  pictures  are  wasted  under  the 
system  which  now  governs  their  dis- 
tribution and  exhibition — they  arc  not 
run  long  enough  in  90  per  cent  of  the- 
aters to  give  all  the  people  a  chance 
to  see  them  who  would  do  so  had  they 
the  opportunity. 

Outline  of  Plan 

Contracts  have  been  signed  which 
identifies  the  relation  of  interests  be- 
tween the  Triangle  Distributing  Cor- 
poration and  Paralta  Plays,  Inc. 

Under  these  contracts  Paralta 
Plays,  Inc.,  and  the  J.  Warren  Kerri- 
gan and  the  Bessie  Barriscale  Feature 
Corporations  in  no  way  lose  their 
identity  and  they  are  in  no  way  amal- 
gamated, absorbed  or  taken  over  by 
the  Triangle  Distributing  Corpora- 
tion. 

The  Triangle  Distributing  Com- 
pany's relations  with  the  Paralta 
corporations  are  simply  and  solely 
that  of  distributor  of  their  productions 
on  a  special  defined  policy  of  distribu- 
tion, which  will  prove  very  advan- 
tageous to  every  exhibitor  showing 
Paralta  Plays. 

No  changes  will  be  made  in  Par- 
alta's  production  plans.  Eight  big 
photodramas  a  year  will  be  produced 


by  both  Mr.  Kerrigan  and  Miss  Bar- 
riscale, making  sixteen  a  year  to  be 
sold  under  the  Paralta  plan,  which 
gives  an  exhibitor  full  control  of  the 
exhibition  of  Paralta  pictures  in  his 
exclusive  exhibiting  district  for  one 
year. 


FRED  C.  AIKIN  MADE 
GENERAL  MANAGER  OF 
ALLEN  FILM  CORP.,  CHICAGO 

Will    Divide    Time    Between  Work 
with  Selig  and  Exploitation  of 
"Garden  of  Allah" 

Fred  C.  Aikin,  one  of  the  most  pop- 
ular men  in  the  motion  picture  indus- 
try, has  been  elected  general  manager 
of  the  Edmund  M.  Allen  Film  Cor- 
poration of  Chicago.  Despite  the  fact 
that  Mr.  Aikin  is  busily  engaged  in 
the  state  rights  field  for  the  Selig 
Company,  he  plans  to  spend  a  portion 
of  every  working  day  in  the  Allen  of- 
fices, 29  South  La  Salle  street,  where, 
in  association  with  Edmund  M.  Allen, 
Harry  J.  Ridings,  Joseph  Harris  and 
other  officers  of  the  Allen  Company, 
a  pretentious  campaign  for  "The  Gar- 
den of  Allah"  will  be  formulated  and 
launched. 

Mr.  Aikin's  years  of  experience  in 
the  film  industry,  and  his  personal  ac- 
quaintanceship with  all  those  who  are 
influential  in  the  motion  picture  world, 
points  to  him  as  one  man  in  a  thou- 
sand to  be  chosen  to  assist  in  starting 
the  new  company  on  a  prosperous 
career.  The  company  is  planning  an 
elaborate  booking  and  publicity  cam- 
paign in  eight  states  for  "The  Garden 
of  Allah,"  which  is  considered  as  one 
of  the  most  promising  film  produc- 
tions of  1917. 


j    BLUEBIRD  BILL  POSTING    CO.  _  | 

Start  a 

BLUEBIRD 


DAY 

in  your  House 


Emmy  Wehlen  in 

"THE  TRAIL  OF  THE  SHADOW" 

Metro  drama;  five  parts;  published  July  2 

As  a  whole  -  Twaddle 

Story    _   Impossible 

Star    _    Adequate 

Support   _   F'air 

Settings     In  keeping 

Photography     _  Clear 

"The  Trail  of  the  Shadow"'  is  one  of  those  Diamond 
fDick  stories  dressed  up  in  modern  garb.  Emmy  W  ehlen 
does  very  well  as  the  persecuted  maiden  of  the  piece,  who 
Is  chased  through  the  five  reels  by  a  heavily  bearded 
['Shadow,"  who  wishes  to  wreak  vengeance  upon  her  be- 
cause of  "her  pride."  The  hero  enters  upon  a  fine  steed 
Sn  the  last  reel,  shoots  the  despicable  villain  and  marries 
the  girl.  The  reviewer  doubts  if  the  film  will  please  the 
[average  audience.  It  was  presented  in  Chicago  under  a 
'for  adults  only"  permit. 

The  story:  Sylvia  Mason's  father  is  robbed  by  his  sec- 
retary, Leslie,  who  agrees  to  restore  the  fortune  if  he  is 
allowed  to  marry  S}-lvia.  A  fight  follows  and  Mason  is 
killed.  Sylvia  goes  West  and  makes  bcadwork  baskets 
for  a  living.  Leslie  comes  to  her  cabin  while  seeking 
refuge  from  pursuing  mountain  police,  compels  her  to 
hide  him  and  thereafter  holds  her  in  his  power.  She  falls 
in  love  with  Henry  Hilliard,  an  Easterner,  whose  proud 
mother  wishes  to  break  the  engagement.  She  spurns  the 
proffered  check  book,  but  later  agrees  to  let  Henry  go, 
and  when  summoned  to  Leslie's  cabin  falls  into  the 
clutches  of  Leslie,  "the  shadow,"  again.  She  is  saved  by 
the  timely  arrival  of  Hilliard,  who  shoots  the  villain  and 
marries  Svlvia. 


June  Caprice  in 

"PATSY"  * 

William  Fox  comedy;  five  parts;  published  July  1 

As  a  whole  Poor 

Story   _       Lacks  plot 

Star   _   .'.   _  Pretty 

Support      Good 

Settings   _  Adequate 

Photography   _  Excellent 

A  very  light  repast  is  "Patsy."  The  Fox  Company 
should  put  these  plays  up  in  bunches  and  let  exhibitors 
pick  out  the  rotten  ones,  and  thus  avoid  disappointing 
audiences.  One  has  a  feeling  of  having  wasted  the  hour 
after  sitting  through  five  reels  of  this  stuff. 

It  is  not  sufficient  to  have  a  fair-haired  screen  star 
romp  through  5,000  feet  of  celluloid  with  a  good-looking 
hero  to  hold  motion  picture  audiences  nowadays.  There 
should  be  a  story.  In  the  present  instance  the  plot  is 
about  as  thick  as  skimmed  milk  on  a  plate  and  about  as 
nourishing.    The  photography  is  excellent. 

The  story:  Patsy's  father  realizes  that  Patsy  is  grow- 
ing into  womanhood  and  decides  to  send  her  to  the  city 
to  his  friend  Richard  Hewitt,  to  acquire  an  education. 
Hewitt,  however,  unknown  to  Patsy's  father,  had  died  and 
left  his  fortune  to  his  son,  who  is  going  a  rather  fast 
pace.  While  "in  his  cups"  he  has  married  an  adven- 
turess, and  Patsy's  arrival  upsets  his  household.  Patsy 
falls  in  love  with  her  handsome  benefactor  and  learns 
courtship  from  a  housemaid's  handbook.  The  butler 
finally  exposes  the  adventuress  as  his  runaway  wife,  and 
the  wedding  of  Patsy  and  Hewitt  follows. 


Herbert  Rawlinson  in 

"COME  THROUGH' 

Universal  drama;  seven  parts;  state  rights  basis 

As  a  whole  _  _  Strong 

Story  _    _   Gripping 

Star     _  Ideal 

Support       Excellent 

Settings   Elaborate 

Photography      _  Clear 

"Come  Through"  is  a  play  with  a  real  punch.  It  is  a 
screen  story  that  grips  and  one  that  is  on  a  par  with  the 
very  best  dramatic  productions. 

George  Bronson  Howard  wrote  it,  and  a  thoroughly 
capable  cast  of  players  interpreted  the  parts.  That  fin- 
ished actor  Herbert  Rawlinson  heads  the  cast,  and  able 
support  is  given  him  by  Alice  Lake,  George  Webb,  Jean 
Hathaway,  Roy  Stewart,  Margaret  Whistler,  William 
Dyer  and  Charles  Hill  Mailes.  Jack  Conway's  direction 
of  the  piece  is  faultless  and  the  photography  is  of  the 
best. 

The  reviewer  recommends  this  feature  to  exhibitors 
who  are  looking  for  a  play  that  will  grip  audiences.  It 
is  a  big  story,  well  done  and  will  hold  spectators  in  their 
seats  to  the  very  en'd. 

The  story:  Buck  Linsay  becomes  engaged  to  Yelma 
Gay,  although,  Yelma  is  in  love  with  another.  Upon 
Buck's  discovery  of  this  love  affair  he  forces  Velma  to 
marry  a  cracksman,  who  enters  the  house,  thinking  it  is 
her  lover.  Velma  accompanies  the  crook  to  the  city  and 
Linsay  soon  discovers  his  mistake.  Through  Velma's 
influence,  James  Harrington  Courts,  the  crook,  reforms. 
They  become  professional  dancers  in  a  cafe,  where  Linsay 
finds  them.  He  determines  to  take  Velma  back  and 
employs  a  politician  to  "frame-up"  Courts.  A  gang  of 
detectives  hound  Courts  until  he  is  almost  ready  to  give 
in  to  the  politicians.  A  political  boss,  McGinnis,  offers  to 
save  him  if  he  will  steal  some  papers  from  a  safe.  Courts 
refuses  to  do  this  and  McGinnis  beats  Courts  into  insensi- 
bilitv  in  his  office.  Courts  is  rescued  by  Linsay  and  Velma, 
who  arrive  with  the  police.  It  is  then  Velma  realizes  she 
loves  Courts.  The  picture  was  presented  at  the  Play- 
house, Chicago,  the  week  of  July  8. 


Mary  Pickford  in 

"THE  LITTLE  AMERICAN" 

Artcraft  Pictures  Corporation;  six  parts;  published  July  1 

As  a  whole   Great 

Story    _    Patriotic 

Star    _  _  "Little  Mary" 

Support        Excellent 

Settings      _  _  Great 

Photography   _     Marvelous 

Mary  Pickford  is  here  again,  in  "The  Little  American." 
With  such  people  as  Jeanie  McPherson,  author;  Cecil  B. 
De  Mille,  director,  and  Wilfred  Buckland,  art  director  and 
Miss  Pickford's  cameraman,  it  is  no  wonder  that  the 
picture  is  a  great  production.  To  persons  who  still  are 
asking,  "Why  is  America  in  this  war?"  "The  Little  Amer- 
ican" is  a  forceful  reply,  as  well  as  a  satisfactory  one. 
The  battle  line  furnishes  the  settings  for  most  of  the 
scenes.  The  horrors,  devastation  and  dastardly  crimes 
thus  far  committed  are  so  well  portrayed  that  it  will  make 
every  man,  woman  and  child  realize  that  the  Prussian 
system  can  not  be  held  in  check,  but  must  be  entirely 
eradicated.  The  film,  with  its  many  situations,  offers  many 
opportunities  for  "Little  Mary"  to  make  audiences  smile. 

The  lighting  of  the  battle  scenes  taking  place  at  night 


24 


EXHIBITORS  HERALD 


and  the  sinking  of  the  Lusitania — which  ship  in  this  pic- 
ture is  called  the  "Veritania" — are  two  of  the  most  mar- 
velous scenes  ever  photographed.  With  its  fundamental 
purpose  embodied  in  a  delightful  romantic  story,  it  is  a 
production  whose  mission  will  be  fulfilled  without  any 
gruesome  after  effects.  Mary  is  living  up  to  and. exceed- 
ing the  reputation  she  attained  in  her  last  Artcraft  picture 
as  a  new  "Mary."  She  rises  superbly  to  the  big,  dramatic 
situations.  Jack  Holt,  the  hero,  gives  an  excellent  per- 
formance. Each  artist  is  worthy  of  separate  mention. 
The  cast  includes  Hobart  Bosworth,  James  Neill,  Guy 
Oliver,  Edythe  Chapman,  Lillian  Leighton,  Ben  Alexan- 
der, De  Witt  Jennings,  Walter  Long  and  Raymond 
Hatton. 


A  DRAMATIC  MOMENT  FROM  "THE  LITTLE  AMERICAN," 
FEATURING  MARY  PICKFORD  (Artcraft) 

The  story:  Carl  Von  Austreim  is  in  love  with  Angela 
Moore  (Mary).  So  is  Count  Jules  De  Destin,  but  he  is 
destined  to  wear  bachelor  buttons  for  Angela  returns 
Carl's  love.  It  is  the  Fourth  of  July  and  Angela's  birth- 
day, when  a  mysterious  visitor  summons  Carl  to  leave 
America.  Shortly  afterwards  Angela's  father  receives  a 
note  from  his  sister  asking  that  Angela  be  sent  to  France 
to  cheer  her  in  her  lonely  old  age.  Angela  embarks  on 
the  Veritania,  which  is  sunk  by  the  submarine  U-21. 
Miraculously  Angela  is  saved.  Carl,  at  the  front,  is  forced 
to  drink  to  the  health  of  the  captain  of  the  submarine, 
although  he  knows  that  his  beloved  was  on  the  ill-fated 
liner. 

Angela  arrives  at  Vangy  in  the  midst  of  a  German  bom- 
bardment, but  refuses  to  leave  the  place.  She  stays  to 
take  care  of  the  wounded,  turning  her  home  (her  aunt 
has  died  and  she  now  is  mistress)  into  an  impromptu  hos- 
pital. Vangy  is  taken  by  the  Germans  and  Angela's  cha- 
teau is  ransacked  and  her  maid  servants  mistreated.  She 
herself  is  chased  through  her  own  home.  In  pursuit  of 
her  is  a  fine  example  of  Prussian  militarism.  In  the 
struggle  that  ensues  she  is  thrown  against  the  electric 
button  and  in  the  light  that  floods  the  room  she  dis- 
covers her  attacker  to  be  none  other  than  Carl.  She 
begs  him  to  redeem  his  manhood  and  save  the  women, 
and  he  informs  her  that  he  cannot  give  orders  to  his 
superiors.  She  begs  the  officer  to  save  her  women  and 
his  reply  is  that  she  will  be  placed  with  them  unless  she 
takes  off  his  boots.  Carl  has  to  stand  seeing  the  woman 
he  loves  degraded  by  service  to  these  boots.  Angela,  by 
a  hidden  wire,  informs  the  French  of  the  position  of  the 
German  guns  and  a  successful  bombardment  begins. 

Angela's  wire  is  discovered  and,  when  she  refuses  to 
send  false  positions,  she  is  condemned  to  be  shot.  That 
she  is  an  American  makes  no  difference.    Carl  sees  an 


officer  take  Angela  by  the  hair  and  he  declares  his  loath- 
ing of  the  emperor  and  "damnable"  system,  and  he  is  con- 
demned to  be  shot  for  treason. \  Fate  intervenes  and  they 
are  both  saved  and  because  of  Angela's  service  to  France 
she  is  granted  amtsport  for  her  beloved  Carl. 


^ Mary  McAlister  in 

<T  "WHERE  IS  MY  MOTHER?" 

ssanay-K-E-S-E  drama;  S.  T.  25  minutes;  published 
July  11 


As.  a  whole  _  -  Appealing 

Story   _    Touching 

Star       -  Brilliant 

Support     -  Fine 

Settings    -    .Suitable 

Photography     -  -.-Clear 


Especially  strong  in  its  appeal  to  the  feminine  audience 
will  "Where  Is  My  Mother?"  a  unit  of  the  "Do  Children 
Count?"  series,  prove  itself.  The  story  is  touching,  deal-j 
ing  with  the  pleadings  of  a  little  girl  for  the  return  of 
her  mother,  who  has  been  driven  from  the  house  by  herj 
irate  husband. 

Little  Mary  McAlister  does  some  brilliant  work  and 
the  way  she  puts  herself  into  her  roles  is  very  commend- 
able. There  is  no  doubt  but  what  she  will  immediately 
win  her  audiences  in  "Where  Is  My  Mother?" 

In  the  support  of  Little  Mary  appear  John  Cossar, 
Mabel  Bardine  and  Patrick  Calhoun. 


LEFT    TO    RIGHT— MABEL    BARDINE.    MARY  McALISTER, 
PATRICK  CALHOUN  AND  JOHN  COSSAR  IN  A  SCENE  I 
FROM  "WHERE  IS  MY  MOTHER?"  (Essanay) 

The  story:  John  Burdock  goes  away  on  a  business 
trip  and  asks  his  friend  Robert  Wilkins  to  entertain  his 
wife.  Wilkins  is  in  love  with  Mrs.  Burdock  and  one  eve- 
ning on  their  return  from  the  opera  he  takes  her  into  his 
arms.  Just  at  this  mpment  John  enters  and  drives  both 
Wilkins  and  Mrs.  Burdock  from  the  house. 

Little  Nina,  their  daughter,  continually  asks  for  her 
mother  and  after  the  husband's  anger  has  passed  he  too 
longs  for  the  return  of  his  wife. 

Wilkins  goes  to  the  European  war  and  writes  a  letter 
explaining  the  wife's  innocence.  A  happy  reconciliation 
is  brought  about  by  Wilkins'  letter. 


LOUISE  HUFF  WORKS  ON  NEW  FILM 


Louise  Huff  and  Jack  Pickford  are  at  the  Moroscc 
studio  working  on  a  school  boy  story  under  the  directiot 
of  William  H.  Taylor. 


EXHIBITORS  HERALD 


25 


Susan  Grandaise  in 

"WHEN  TRUE  LOVE  DAWNS" 

3rady-International  Service-World  Pictures;  five  parts; 
published  July  16 


As  a  whole  

Story  _.. 

Star    — 

Support   

Settings    

Photography  ... 


.Good  entertainment 

„  _  Interesting 

  Exquisite 

 _  Virile 

 _  _  Gorgeous 

   Fine 


"When  True  Love  Dawns,"  the  fourth  and  last  of  the 
rady-International  pictures,  is  such  a  good  one  that  it 
ems  regrettable  that  there  are  to  be  no  more  like  it. 
ouis  Mercanton,  the  director  of  these  program  features, 
rough  them  has  gained  a  reputation  for  carefulness, 
rtistry  and  perfection  of  detail.    The  story  contains  all 
he  charms  of  the  old  novelists  such  as  Bulwer  Lytton, 
Jir  Walter  Scott  and  George  Eliot.    It  is  the  type  of  tale 
hat  never  fails  to  hold  the  attention.    The  clever  sub- 
ties,  elaborate  settings  and  splendid  cast,  with  fine  inter- 
relations of  the  various  roles,  make  the  picture  worth 
ooking  and  repeating. 


ONE    OF   THE    BIG    MOMENTS    IN"    "WHEN'    TRUE  LOVE 
DAWN'S"  (Brady-International  Service) 

Susan  Grandaise,  who  is  known  as  "the  sweetest  girl 
[in  Europe,"  heads  the  cast  with  an  appealing  and  con- 
vincing performance  of  a  difficult  role.  Others  in  the  cast 
are  Brenton  Marchville,  Albert  Signer,  Paul  Guide,  Marie 
Jalabert.    Paris  furnishes  the  atmosphere. 

The  story:     Susan  lives  with  her  grandmother,  the 
Duchess  of  Breville.    George  Destray,  a  millionaire  finan- 
i  cier,  in  love  with  Susan,  is  a  frequent  visitor  at  their 
home.    Robert,  Susan's  brother,  leads  a  gay  life  in  Paris, 
!  while  Paul  Lancy,  his  friend,  earns  a  meager  living  in 
I  Paris  as  an  artist.     Robert  gambles  his  fortune  away. 
Paul,  who  is  in  love  with  Susan,  hesitates  to  speak  be- 
l  cause  of  her  wealth,  but  when  her  money  is  gone  he  tells 
her  of  his  love.     Under  the  inspiration   Paul  paints  a 
'■  wonderful  picture.    To  cover  Robert's  debts  the  duchess 
sells  the  estate.    Destray  buys  it  back  and  gives  it  to  the 
duchess  as  a  present.    Susan  has  refused  Destray's  pro- 
posal of  marriage,  but  when  she  sees  that  it  necessitates 
_  her  grandmother's  refusal  of   Breville,  she  consents  to 
marry  him.    He  strives  to  make  her  happy,  and  gives  her 
brother  Robert  charge  of  his  estate.    But  Paul,  after  a 
successful  painting  has  been  hung,  comes  back  to  renew 
his  suit  with  Susan.    She  resists  for  a  time,  but  finally 
she  agrees  to  go  away  with  him.    Her  husband  hears  the 
plans  and  arranges  to  sacrifice  himself.    There  is  to  be  a 
big  blasting  in  his  quarries  the  next  morning,  and  while 
the  household  sleeps  he  arranges  an  extra  wire.  Susan 
suspects  something  from  his  peculiar  attitude  and  rides 


with  speed  to  the  quarries.  She  reaches  her  husband's 
side  and  he  is  panicstricken  when  he  sees  her  in  danger. 
He  picks  her  up  in  the  nick  of  time,  and  when  she  real- 
izes what  he  was  about  to  do  for  her  sake,  real  love 
awakens.  She  begs  her  husband's  forgiveness,  and  he, 
loving  her  and  knowing  now  that  she  loves  him.  folds  her 
tenderly  in  his  arms. 


Jackie  Saunders  in 

"BETTY  BE  GOOD" 

Horkheimer-Mutual  comedy-drama;  five  parts;  published 
July  16 

As  a  whole      Entertaining 

Story   „    Amusing 

Star         Pleasing 

Support       Fine 

Settings    _    Typical 

Photography     _    Good 

"Betty  Be  Good"  provides  five  reels  of  hoydenish  en- 
tertainment of  the  trouble  forgetting  kind.  The  story  is 
refreshing  and  Jackie  Saunders  is  delightful.  Exhibitors 
should  find  this  offering  successful,  and  patrons  should 
find  it  very  cheerful. 

In  the  support  of  Jackie  Saunders  appear  Arthur  Shir- 
ley, Capt.  Leslie  T.  Peacockc,  Mollie  McConnell,  Mrs. 
Marsh,  Ben  Rossier,  Tad  Vonte,  William  Reed,  Marion 
Le  Brun  and  Albert  B.  Ellis. 

The  story:  Betty  is  a  mischievous  and  full-of-pranks 
young  lady,  whose  father  is  continually  admonishing  her 
to  be  good.  When  Betty  takes  her  father's  car  and  goes 
for  a  spin,  she  is  arrested  by  Policeman  Madison,  who 
does  not  know  her  and  who  believes  she  is  stealing  the 
car. 

Although  Betty  is  angered  at  Madison,  because  of  the 
arrest,  she  finds  herself  in  love  with  the  young  man  in 
uniform.  She  learns  that  he  is  the  mayor's  son,  mas- 
querading as  a  policeman  to  detect  grafters  on  the  force. 

Betty's  father  and  the  mayor  are  enemies  and  Betty's 
father  holds  evidence  against  the  mayor,  which  he  believes 
will  force  the  mayor  to  resign.  However,  the  evidence 
is  false  and  after  Betty's  father  and  the  mayor  have  shaken 
hands,  Betty  and  young  Madison  have  an  important  an- 
nouncement to  make,  which  brings  a  happy  close  to  the 
picture. 


Rodney  La  Rock  in 

"A  CORNER  IN  SMITHS" 

Essanay  comedy-drama;  S.  T.  29  minutes;  published 
July  7 

As  a  whole   -Entertaining 

Story   -Humorous 

Star     Well  cast 

Support     —  __  Ample 

Settings   —  _  Faithful 

Photography   _  —  Satisfying 

"A  Corner  in  Smiths"  offers  exhibitors  two  reels*  of 
pleasant  entertainment  and  the  humorous  touches  in  the 
story  should  prove  enjoyable  to  patrons. 

In  the  cast  are  Rodney  La  Rock,  Hazel  Dalv  and 
Robert  Bolder. 

The  story:  J.  Smith,  millionaire,  endeavors  to  get  a 
corner  on  the  name  Smith,  so  that  it  will  eventually  be- 
come extinct.  He  offers  a  large  sum  of  money  to  every 
bachelor  with  the  name  of  Smith  who  will  promise  not 
to  marry. 

Edward  S.  Jones  is  much  in  need  of  money.  He  de- 
cides to  adopt  the  name  of  Smith  and  goes  to  J.  Smith 
and  signs  a  pledge.  Smith  is  much  impressed  by  the 
young  man  and  engages  him  as  secretary.  The  secretary 
falls  in  love  with  Isobel  Smith  and  then,  in  order  to  marry 
her,  he'  has  to  confess  that  his  name  is  not  Smith,  but 
Jones. 


26 


EXHIBITORS  HERALD 


Mae  Murray  in 

"AT  FIRST  SIGHT" 

Famous  Players- Paramount  comedy-drama;  five  parts; 
published  July  2 

As  a  whole  _  Splendid  entertainment  , 

Story   „  _  Pleasing 

Star      Enjoyable 

Support     Fine 

Settings   _  Appropriate 

Photography      Clear 

"Good  for  the  kiddies  and  grown-ups,  too,"  is  how  "At 
First  Sight"  might  best  be  described.  The  story  is  new 
and  refreshing  and  the  production  contains  five  reels  of 
cheerful  entertainment. 

Mi-s  Murray  gives  a  delightful  interpretation  of  a 
romantic  heiress  and  she  is  ably  supported  by  Sam  T. 
Hardy,  Jules  Rancourt,  Julia  Bruns,  W.  R.  Carlton,  Nellie 
Lindreth,  William  Butler  and  Edward  Sturgis.  The  story 
was  written  by  George  Middleton.  Robert  Leonard 
directed. 

Mr.  Hardy's  interpretation  of  a  young  author  who  is 


AN  AMUSING  SCENE  FROM  "AT  FIRST  SIGHT,"  FEATURING 
MAE  MURRAY   (Famous  Players-Paramount) 

always  grasping  at  people's  ideas  for  material  for  stories, 
is  very  well  done.  He  brings  much  humor  into  the  pro- 
duction by  producing  a  pencil  and  paper  and  jotting  down 
remarks  made  by  his  heroine  just  when  the  romantic  miss 
expected  he  would  take  her  in  his  arms  or  make  some  fuss 
over  her.  The  stamp  of  New  York's  Rialto  will  probably 
help  exhibitors  in  their  decision  regarding  this  picture. 

The  story:  Justine  Gibbs  is  a  wealthy  heiress  and  her 
guardians  have  decided  that  she  must  marry*  Paul.  But 
Justine  has  ideas  of  her  own.  She  is  very  much  in- 
fatuated with  the  works  of  Hartly  Poole,  a  noted  author, 
and  after  she  has  met  him  she  decides  to  win  his  love. 
Hartly  has  settled  in  the  village  that  he  might  write  a 
successful  novel.  His  ideas  have  entirely  given  out  and 
his  acquaintance  with  Justine  gives  him  new  material. 

His  novel  proves  to  be  a  great  success  and  as  the  story 
succeeds  and  grows  so  does  love.  And  at  the  close  of  the 
picture  Hartly  loves  Justine  just  as"  much  as  his  hero  of 
the  storv  loves  the  heroine. 


William  Desmond  in 

"TIME  LOCKS  AND  DIAMONDS" 

Triangle  drama;  five  parts;  published  July  8 

As  a  whole  _   Good  attraction 

Story   Strong   crook  play 

Star   _  Dashing 

Support   Excellent 

Settings     _  _   In  keeping 

Photography   _  Clear 

W  illiam  Desmond  carries  off  the  honors  in  this  crook 
play,  and  the  audience  at  the  Covent  Garden  TheaterJS 
Chicago,  thoroughly  enjoyed  it.  The  Chicago  censor* 
gouged  out  three  or  four  big  scenes  and  substituted  soma» 
subtitles  of  their  own,  which  did  not  add  to  the  pic- 
ture's strength;  but  exhibitors  will  find  it  a  strong  at- 
traction nevertheless. 

It  has  been  produced  with  the  usual  Triangle  finesse, 
and  Mr.  Desmond  is  surrounded  by  a  very  capable  com- 
pany. Mildred  Harris,  Gloria  Hope,  Robert  McKim, 
Rowland  Lee  and  Milton  Ross  take  part.  The  photog- 
raphy is  clear  and  the  direction  perfect. 

The  story:  "Silver  Jim"  Farrell  and  his  partner, 
Crabbe,  both  crooks,  are  living  quietly  outside  of  New 
York.  The  arrival  of  Farrcll's  sister  from  a  convent 
compels  the  two  to  go  straight.  However,  a  request 
comes  to  "spring"  a  friend  who  has  been  arrested,  and 
they  resolve  to  make  one  more  robbery  to  raise  money 
to  free  their  friend.  They  steal  a  valuable  necklace  from 
a  jewelry  store.  Farrell's  sister  is  about  to  marry  a  young 
South  American,  and  the  jeweler's  son  is  asked  to  be 
best  man.  Here  he  recognizes  Farrell  as  the  thief,  but 
upon  Farrell's  promise  to  return  the  necklace  the  fol- 
lowing day,  does  not  expose  him.  Farrell's  sister  sails 
on  her  wedding  journey.  Farrell  returns  the  necklace 
and  discovers  that  the  head  of  the  jewelry  store  is  his 
former  partner  who  stole  a  fortune  from  him.  To  avoid 
exposure  the  merchant  gives  Farrell  a  check  in  settle- 
ment, and  the  two  crooks,  Crabbe  and  Farrell,  sail  to  a 
foreign  country  to  start  life  anew. 


Tacoma,  Wash. — J.  L.   Gottstein   and   Frederick  W. 

Fisher  of  the  Greater  Theaters  Company,  Seattle,  are 

conferring  with  the  E.  F.  Gregory  Company  in  regard 

to  the  purchase  of  a  theater  site  near  the  American 
Lake  cantonment. 


Jane  and  Katherine  Lee  in 

"THE  TWO  LITTLE  IMPS" 

William  Fox  comedy-drama;  five  parts;  published  July  8 

As  a  whole  _  Draggy  comedy 

Story   _  /  Nil 

Stars   _     Precocious 

Support   _    _  Adequate 

Settings     Elaborate 

Photography   Fair 

As  is  usual  with  screen  stories  written  to  fit  the  needs 
of  the  occasion,  "The  Two  Little  Imps"  falls  down  hard. 
The  antics  of  the  two  Lee  kiddies,  while  most  interesting 
at  times,  pall  upon  one  when  strung  out  into  a  five-reel  j 
subject.    In  this  latest  Fox  production  they  are  not  nat-j 
ural.    The  piece  is  slow-moving — especially  laughable  is' 
a  struggle  between  Uncle  Billy  and  two  burglars,  which 
lacks  punch  and  conviction.    An  elaborate  interior  pictur- 
ing of  a  hotel  ballroom  and  lobby  is  used  in  the  produc-. 
tion.     Considerable  footage  is  consumed  following  twc| 
burglars  in  and  out  of  rooms,  and  the  end  is  a  welcomt 
relief. 

The  story:  Uncle  Billy  is  left  in  charge  of  Jane  anc 
Katherine  by  their  mother.  While  Billy  tries  to  maki 
love  to  a  young  lady  the  two  children,  dressed  in  make 
shift  Hawaiian  attire,  give  a  hula-hula  dance  at  the  hea< 
of  the  stairs.  A  slippery  rug  carries  one  into  the  mids 
of  the  assembled  guests,  and  Uncle  Billy  whips  Jane  an>[ 
puts  her  to  bed.  Burglars  break  into  the  hotel,  an'j. 
Uncle  Billy  is  almost  overcome  by  them  when  Jan  j 
knocks  one  of  them  senseless  with  a  flatiron. 


Camden,  N.  J.— W.  J.  Burnett  has  sold  the  Cosy  Th< 
ater  and  the  B.  &  O.  Theater  to  C.  J.  Ashford. 


I 


EXHIBITORS  HERALD 


27 


Allen  Holubar  in 

"THE  REED  CASE" 

Butterfly  drama:  five  parts:  published  July  16 

As  a  whole     Interesting 

Story